business research methods presentation slides

• My presentations

Auth with social network:

Download presentation

We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!

Presentation is loading. Please wait.

(Business Research Methods)

Published by Tyrese Lummus Modified over 9 years ago

Similar presentations

Presentation on theme: "(Business Research Methods)"— Presentation transcript:

Research Methodology Chapter 1.

Chapter 1 Business Driven Technology

MBA – International Business Management. MBA : orientations IBM (International Business Management) IR (International Relations) BIM (Business Information.

School Store Operations Chapter 1

Introduction to Research Methodology

Accessing Resources for Growth from External Sources

1 International marketing Session 4- International Marketing Research Ana Colovic.

1 Exploring Marketing Research William G. Zikmund Chapter 2: Global Information Systems.

introduction to MSc projects

Information Systems and Knowledge Management Dr. Zafer Erdogan

HRM-755 PERFORMANCE MANAGEMENT

Exploring Marketing Research William G. Zikmund

Marketing Research Aaker, Kumar, Day Seventh Edition Instructor’s Presentation Slides.

Business Research Methods William G. Zikmund

Chapter One Copyright © 2006 McGraw-Hill/Irwin Marketing Research For Managerial Decision Making.

COURSE OVERVIEW COURSE REQUIREMENTS KNOWLEDGE AND SKILLS STUDENT EXPECTATIONS Global Business.

MODULE 4 MARKETING STRATEGY A2 Marketing and Accounting and Finance Marketing Decision-making.

By: Dr. Mohammed Alojail College of Computer Sciences & Information Technology 1.

ENTR 452 Chapter 14: Accessing Resources for Growth

About project

© 2024 SlidePlayer.com Inc. All rights reserved.

Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

• The full title of the report
• The date of the report
• The name of the researchers or department in charge of the report
• The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

• The purpose of the investigation and its significance within the organization’s goals
• The methods used for the investigation
• The major findings of the investigation
• The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

• What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
• Why is this project important, and what prompted it?
• What are the boundaries of your research or initiative? 
• How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

• Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
• Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
• Prepare speaker notes with the key points of your research. Glance at it when needed.
• Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

• Introduction
• Problem Statement
• Research Questions
• Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
• Study design and methods
• Population & Sampling
• Data Collection
• Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

Like this article? Please share

Academics, Presentation Approaches, Research & Development Filed under Presentation Ideas

Related Articles

Filed under Design • March 27th, 2024

How to Make a Presentation Graph

Detailed step-by-step instructions to master the art of how to make a presentation graph in PowerPoint and Google Slides. Check it out!

Filed under Presentation Ideas • February 29th, 2024

How to Make a Fundraising Presentation (with Thermometer Templates & Slides)

Meet a new framework to design fundraising presentations by harnessing the power of fundraising thermometer templates. Detailed guide with examples.

Filed under Presentation Ideas • February 15th, 2024

How to Create a 5 Minutes Presentation

Master the art of short-format speeches like the 5 minutes presentation with this article. Insights on content structure, audience engagement and more.

Leave a Reply

Business Research Methods Donald R. Cooper and Pamela S. Schindler

Jan 02, 2020

1.39k likes | 2.86k Views

Business Research Methods Donald R. Cooper and Pamela S. Schindler. Chapter 12 .1. : Basics of Experimental Research. Chapter 12.1. : Experimental Research. 1. Basics of Experiment & Causality 2. Advantages and disadvantages of the experimental method

Share Presentation

• control groups
• internal validity
• control group
• control groups talk
• environmental control means holding

Presentation Transcript

Business Research MethodsDonald R. Cooper and Pamela S. Schindler Chapter 12.1.: Basics of Experimental Research

Chapter 12.1.: Experimental Research 1. Basics of Experiment & Causality 2. Advantages and disadvantages of the experimental method 3. Steps of a well-planned experiment 4. Validity in experiments

1.Basics of Experiment & Causality 1.1. Definition of Experiment: An experiment is a study involving intervention by the researcher beyond that required for measurement. The usual intervention is to manipulate some variable in a setting and observe how it affects the participants or subjects being studied. There is at least one independent variable and one dependent variable in a causal relationship.

1.2. Causal EvidenceThere are three types of evidence necessary to support causality. Agreement between Independent and Dependent Variables Time order of occurrence Extraneous variables did not influence Dependent Variables

1.2.1. Agreement between Independent and Dependent Variables First, there must be an agreement between independent and dependent variables. The presence or absence of one is associated with the presence or absence of the other.

1.2.2. Time order of occurrence Second, beyond the correlation of independent and dependent variables, we consider the time order of the occurrence of the variables. The effect on the dependent variable should not precede the manipulation of the independent variable. The effect and manipulation may occur simultaneously or the manipulation may occur before the effect.

1.2.3. Extraneous variables did not influence Dependent Variables The third source of support comes when researchers are confident that other extraneous variables did not influence the dependent variable. To ensure that these other variables are not the source of influence, researchers control their ability to confound the planned comparison.

2. Advantages and disadvantages of the experimental method Advantages • Ability to manipulate Independent Variable • Use of control group • Control of extraneous variables • Replication possible • Field experiments possible Disadvantages • Artificiality of labs • Non-representative sample • Expensive • Focus on present and immediate future • Ethical limitations

2.1.Explanation of Some Advantages of Experiments • Replication: is the process of repeating an experiment with different participant groups and conditions to determine the average effect of the Independent Variables across people, situations, and times. • A field experiment: is a study of the dependent variable in actual environmental conditions.

2.2.Explanation of Some Disadvantages of Experiments • The artificiality of a lab is possibly the greatest disadvantage of experiments. • Also, experiments typically use small convenience samples which cannot be generalized to a larger population. • Compared to surveys, they are expensive. • They also cannot deal with past events or predict events in the far-off future. • Finally, marketing research is often concerned with the study of people and there are limits to the types of manipulation and controls that are ethical.

3. Steps of a well-planned experiment Specify treatment variables Specify treatment levels Control environment Choose experimental design Select and assign participants Pilot-test, revise, and test Collect data Analyze data

Steps of a well-planned experiment The activities the researcher must accomplish to make an experiment a success: 3.1. Specify treatment variables: a) select variables that are the best operational definitions of the original concepts, b) determine how many variables to test, c) select or design appropriate measures for the chosen variables. The selection of measures for testing requires a thorough review of the available literature and instruments.

3.2. Specify treatment levels: In an experiment, participants experience a manipulation of the independent variable, called the experimental treatment. The treatment levels are the arbitrary or natural groups the researcher makes within the independent variable. A control group is a group of participants that is measured but not exposed the independent variable being studied. A control group can provide a base level for comparison.

3.3. Control environment: Environmental control means holding the physical environment of the experiment constant. When participants do not know if they are receiving the experimental treatment, they are said to be blind. When neither the participant nor the researcher knows, the experiment is said to be double-blind. 3.4. Choose experimental design: The design is then selected. Several designs are discussed on the next several slides.

3.5. Select and assign participants: The participants selected for the experiment should be representative of the population to which the researcher wishes to generalize the study’s results. Random assignment is required to make the groups as comparable as possible. Random assignment uses a randomized sample frame for assigning participants to experimental and control groups. Matching is an equalizing process for assigning participants to experimental and control groups.

3.5.1. Random assignment : • The sampling frame is often small for experiments and the participants may be self-selected. • However, if randomization is used, those assigned to the experimental group are likely to be similar to those assigned to the control group. • Random assignment allows one to make the groups as comparable as possible. • It means that participants have an equal and known chance of being assigned to any of the groups in the experiment.

3.5.2. Matching : Matching is a control procedure to ensure that experimental and control groups are equated on one or more variables before the experiment. The object of matching is to have each experimental and control participant matched on every characteristic used in the research.Matching employs a nonprobability quota sampling approach. Quota matrix is a means of visualizing the matching process. If matching does not alleviate assignment problems, a combination of matching, randomization, and increasing the sample size may be useful.

Quota Matrix Example Exhibit 10-3 presents an example of a quota matrix. One-third of the participants from each cell of the matrix would be assigned to each of the tree groups.

4. Validity in Experimentation Internal validity exists when the conclusions drawn about a demonstrated experimental relationship truly implies cause. External validity exists when an observed causal relationship can be generalized across persons, settings, and times.

4.1.Threats to Internal Validity There are twelve possible threats to internal validity: • History • Maturation • Testing • Instrumentation • Selection • Statistical regression • Experimental mortality • Diffusion or imitation of treatment • Compensatory equalization • Compensatory rivalry • Resentful Demoralization of the disadvantaged • Local history http://cde.annauniv.edu/CourseMat/mba/sem2/dba1657/val.html

Threats to internal validity • History: In the experimental designs a control measurement (O1) of dependent variable is taken before introducing the manipulation (X). After the manipulation an after measurement (O2) of the dependent variable is taken. Then the difference between O1 and O2 is attributed to the manipulation. (See also One Group Pretest-Posttest Design) However some events may occur during the course of the experimental study, which will affect the relationship between the variables under the study.

Threats to internal validity • Maturation: Changes may also occur within the participant that are a function of the passage of time and are not specific to any particular event. • A participant may become hungry, bored, or tired and these conditions can affect response results. • Testing: The process of taking a test can affect the scores of a second test. For instance, repeatedly taking (the same or similar) intelligence tests usually leads to score gains.

Threats to internal validity • Instrumentation: This threat to internal validity results from changes between observationsin either the measuring instrument or the observer. • Selection: Differential selection of subjects for experimental and control groups affects the validity. Validity considerations require the groups to be equivalent in every aspect. The problem can be overcome by randomly assigning the subjects to experimental and control groups. In addition matching can be done. Matching the members of the groups on key factors also enhances the equivalence of the groups.

Threats to internal validity • Statistical regression: This factor operates especially when groups have been selected by their extreme scores. • For example, when children with the worst reading scores are selected to participate in a reading course, improvements at the end of the course might not be due to the course's effectiveness. • Experimental mortality: This occurs when the composition of the study groups changes during the test.Some participants may drop out the experiment.

Threats to internal validity • Diffusion or imitation of treatment: If people in the experimental and control groups talk, then those in the control group may learn of the treatment. This eliminates the difference between the groups. • Compensatory equalization: Where the experimental treatment is much more desirable for the experimental group, there may be an administrative reluctance to deprive the control group members. Actions to compensate the control group may confound the experiment.

Threats to internal validity • Compensatory rivalry: This may occur when members of the control group know they are in the control group. This may generate competitive pressures, causing the control group members to try harder. (e.g. Hawthorne effect ) • Resentful demoralization of the disadvantaged: When the treatment is desirable and the experiment is conspicuous, control group members may become resentful that they are deprived and lower their cooperation and output.

Threats to internal validity • Local history: The regular history effect already mentioned impacts both experimental and control groups alike. When one assigns all experimental persons to one group session and all control group people to another, there is a chance for some peculiar event to confound results.

4.2.Threats to External Validity External validity is concerned with the interaction of the experimental treatment (X) with other factors and the resulting impact on the ability to generalize to (and across) times, settings, or persons. External validity is high when the results of an experiment are applicable to a larger population. Three major threats to external validity are as follows: Reactivity oftesting on X Interaction of selection and X Other reactive factors

Reactivity of testing on X • The reactive effect refers to sensitizing participants via a pretest so that they respond to the experimental stimulus (X) in a different way. • For instance, people who participate in a web survey may then be sensitized to store displays and organization.

Interaction of selection and X The process by which test participants are selected for an experiment may be a threat to external validity. The population from which one selects participants may not be the same as the population to which one wishes to generalize the results. It limits the generalizability of the findings.

Other reactive factors • The experimental settings themselves may have a biasing effect on a participant’s response to X. • An artificial setting can produce results that are not representative of larger populations. • If participants know they are participating in an experiment, there may be a tendency to role-play in a way that distorts the effects of X. • Another reactive effect is the possible interaction between X and participant characteristics.

Business Research MethodsDonald R. Cooper and Pamela S. Schindler Chapter 12.2.: Types of Experimental Research Designs

Chapter 12.2.: Types of Experimental Research Designs 1. Pre-experiments 2. True experiments 3. Field experiments

X refers to the treatment or manipulation of the independent variable (more than one X refers to a different level of treatment). • O refers to the observation or measurement of the dependent variable. • Experimental designs vary widely in their power to control contamination of the relationship between the independent and dependent variables. • Experiments can be categorized as pre-experiments, true experiments, and field experiments based on the characteristic of control.

1. Pre-experiment Pre-experimental research designs are research designs that are characterized by a lack of random selection and assignment. Types of Pre-experiments: • After-Only Case Study • One Group Pretest-Posttest Design • Static Group Comparison

1.1. After-Only Case Study X O • In this type of experimental design only one treatment (X) or manipulation is done on the independent variable. • Then, the dependent variable is measured.

X O An example is a media campaign about a product’s features without a prior measurement of consumer knowledge. Results would reveal only how much target consumers know after the media campaign, but there is no way to judge the effectiveness of the campaign. The lack of a pretest and control group makes this design inadequate for establishing causality.

1.2. One Group Pretest-Posttest Design O1 X O2 This design meets the threats to internal validity better than the one-shot case study, but it is still a weak design. For example, a researcher examining the effect of a commercial on brand liking would begin by taking a pre-test to determine current levels of brand liking among the participants.

O1 X O2 The commercial would be shown. Then a post-test would measure brand liking after the commercial. A comparison between the post-test and the pre-test shows the change in liking. However, any changes in liking are not necessarily due to the commercial. The act of giving a pre-test could have influenced liking (testing effect).

1.3. Static Group Comparison ExperimentalGroup:X O1 ControlGroup: O2 This design provides for two groups, one of which receives the experimental stimulus while the other serves as a control.

For example, imagine that a new type of cheeseburger is being introduced, and an advertisementcampaign is run. After the ad airs, those who remember seeing it would be in the experimental group (X). Those who have no recall of the ad would be in the control group. The intent of each group to purchase the cheeseburger would be measured. The main weakness of this design is that there is no way to be certain that the two groups are equivalent or that the individuals are representative.

2. True experiment • A true experiment is a method of social research in which there are two kinds ofvariables. Theindependentvariable is manipulated by the experimenter, and thedependentvariable is measured. • The signifying characteristic of a true experiment is that it randomly allocates the subjects in order to neutralize the potential to ensure equivalence. • There is alsoa control group for comparison. Types of Trueexperiments: • Pretest-Posttest Control Group Design • Posttest-Only Control Group Design

2.1.Pretest-Posttest Control Group Design Experimental Group: R O1 X O2 Control Group: R O3 O4 • Thesymbol R meansthatthe true experimental designs use randomly assigned groups to ensure equivalence. • The effect of the experimental is: E = (O2-O1) – (O4-O3). • This design deals with many of the threats to internal validity, but local history, maturation, and communication among groups can still lead to problems. • External validity is threatened because there is a chance for a reactive effect from testing.

2.2. Posttest-Only Control Group Design Experimental Group: R X O1 Control Group: R O2 • In this design, the pretest measurements are omitted. • Pretests are well established in classical research design but are not really necessary when it is possible to randomize. • The experimental effect is measured by the difference between O1 and O2. • Internal validity threats from history, maturation, selection, and statistical regression are controlled adequately by the random assignment. • Different mortality rates could cause a problem.

Example for Posttest-Only Control Group Design • Buick dealerships wish to determine the effectiveness of a special “test-drive” incentive. • Buick dealerships nationwide are randomly assigned to either the control group or the experimental group. • Those in the experimental group use a promotion to encourage test drives. • The control group does not use any such promotions. • The number of test drives throughout are measured and compared to determine if the promotion resulted in significantly more test drives.

3. Field experiment • Experiment conducted in a natural setting (e.g. on a sports field during play). The conditions of field experiments are usually very difficult to replicate. Types of Field experiments: • Nonequivalent Control Group Design • Separate Sample Pretest-Posttest Design • Group Time Series Design

3.1. Nonequivalent Control Group Design Experimental Group: O1 X O2 Control Group: O3O4 • This is a strong and widely used quasi-experimental design. • It differs from the pretest and posttest control group design because the test and control groups are not randomly assigned. • There are two varieties: intact equivalent design and self-selected experimental group design.

Nonequivalent Control Group Design • In the intact equivalent design, the membership of the experimental and control groups is naturally assembled. • The self-selected experimental group design is weaker because volunteers are recruited to form the experimental group, while non-volunteer participants are used for control. • A comparison of the pretest results for each group is one indicator of the degree of equivalence between test and control groups.

Example for Nonequivalent Control Group Design • For example, children from two different classes in school may be asked to test a toy. • Participants are pre-tested on their interest in the toy. • The experimental group spends time playing with the toy while the control group is not exposed to the toy. • A post-test then measures interest in the toy.

• More by User

Business Research Methods

Business Research Methods Lecture 6 by Selim Bora Graphs The distribution of a variable tells us what values it takes and how often it takes these values. To see what data say, start with graphs. Pie chart and bar graphs are two illustrative types.

1.1k views • 9 slides

Business Research Methods. Course Title: Business Research Methods Text Book: Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar Must Read Books: Business Research Methods by William G. Zikmund 7. ed. Reference Books:

2.5k views • 21 slides

Donald Cooper Pamela Schindler

Donald Cooper Pamela Schindler. Chapter 13. Business Research Methods. Chapter 13. Observational Studies. Observation. Slide 13 - 1. Nonbehavioral observation Behavioral observation. Observation. Slide 13 - 2. Nonbehavioral observation Record analysis Physical condition analysis

1.06k views • 13 slides

Donald Cooper Pamela Schindler. Chapter 12. Business Research Methods. Chapter 12. Instruments for Respondent Communication. Instrument Design Process. Slide 12 - 1. Phase 1: Developing the instrument design strategy Phase 2: Constructing and refining the measurement questions

1.17k views • 14 slides

Business Research Methods. Internal Consistency Estimates of Reliability. Introduction Multiple-item or multiple-observation scales are often developed to assess characteristics about individuals. One important element in deciding the value of such a scale is its reliability and validity.

520 views • 27 slides

Business Research Methods. Dr Robert Shaw School of Management Guangdong University of Foreign Studies. Today. The hegemony of science Three kinds of research New directions in business research How to write How to publish. 1 . The hegemony of science. The word “hegemony”

685 views • 34 slides

Chapter8. Observation Studies Donald R. Cooper & Pamela S. Schindler

Chapter8. Observation Studies Donald R. Cooper & Pamela S. Schindler. 授課老師：洪新原　教授 組員：林佳縈 李海微 黃天慧. Using Observation. Observation and the Research Process. Selecting the Data Collection Method. Selecting an Observation Approach. Observation Classification. Nonbehavioral. Behavioral.

1.41k views • 30 slides

Donald Cooper Pamela Schindler. Chapter 9. Business Research Methods. Chapter 9. Measurement Scales. What is Scaling?. Slide 9 - 1. Assigning numbers to indicants of the properties of objects. Rating Scales Ranking Scales Categorization. Types of Response Scales. Slide 9 - 2.

3.97k views • 9 slides

Donald Cooper Pamela Schindler. Chapter 14. Business Research Methods. Chapter 14. Experimentation. Variables in Experiments. Slide 14 - 1. Independent variables Dependent variables. Advantages of an Experiment?. Slide 14 - 2.

1.02k views • 16 slides

Donald Cooper Pamela Schindler. Business Research Methods. Ethics in Business Research. What are Research Ethics?. Slide 5 - 1. Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others

857 views • 9 slides

Donald Cooper Pamela Schindler. Chapter 19. Business Research Methods. Chapter 19. Multivariate Analysis: An Overview. Selecting a Multivariate Technique. Slide 19 - 1. Dependency dependent (criterion) variables and independent (predictor) variables are present Interdependency

1.11k views • 16 slides

Donald Cooper Pamela Schindler. Chapter 7. Business Research Methods. Chapter 7. Sampling Design. Selection of Elements. Slide 7 - 1. Population Population Element Sampling Census. What is a Good Sample?. Slide 7 - 2. Accurate: absence of bias

813 views • 11 slides

Business Research Methods. Sociometry, Network Analysis, & Path Analysis.

419 views • 16 slides

Business Research Methods. 3. Choosing Resarch Approaches and Methods Free download from ventus.dk. Filters. What is ”Reality” People who are directly experiencing an event look at it with filters adjusted to the situation Researcher look at the event with their searching filters

2.57k views • 8 slides

Business Research Methods. Problem Definition and the Research Proposal. A Sea Horse’s Tale. Selection of exploratory research technique. Problem discovery. Problem Discovery and Definition. Sampling. Selection of exploratory research technique. Probability. Nonprobability.

662 views • 37 slides

Business Research Methods. Factor Analysis.

494 views • 38 slides

Business Research Methods. Data Preparation. Data Preparation. Data preparation refers to the process of ensuring the accuracy of the data and their conversion from raw form into classified forms appropriate for analysis. Validation. Editing. Coding. Data Entry.

468 views • 17 slides

Business Research Methods. Donald Cooper Pamela Schindler. Addressing Management Problems with Scientific Thinking. Sources of Knowledge. Slide 2 - 1. Empiricists attempt to describe, explain, and make predictions through observation

1.15k views • 14 slides

454 views • 17 slides

Business Planning - Donald S. Harmelin

A mission statement is a short statement of an organization's purpose, identifying the scope of its operations: what kind of Product or service it provides, its primary customers or market, and its geographical region of operation.

99 views • 9 slides

• Register or Log In
• 0) { document.location='/search/'+document.getElementById('quicksearch').value.trim().toLowerCase(); }">

Bell, Bryman, and Harley, Business Research Methods 6e Instructor Resources

Some of this content may require instructor validation.

Instructors , if you already have access to this content please log in to your account . To request access please visit the instructor registration page .

Business Research Methods 6e Oxford Learning Link Course Package

An interoperable course package is available for this title which contains student and instructor resources for integration into your learning management system (LMS). It is designed to work in Blackboard, Canvas, Desire2Learn/Brightspace, and Moodle versions 3.0.10 and higher.

Note that in order to view and use these resources, your students will be required to redeem an access code.

To start an integration request:

• Click the button above that reads "Register to see how this product looks in an LMS" or follow the link relevant to your location [ US ; UK ; Canada ] and complete the request form for a demo course.  If you already have access to a demo course, you may skip this step.
• Once you have access to a demo course, click on Modules to open the course and select the first Module labeled "Adopt this Course."  
• Click "Adopt this Oxford Learning Link course in your institution's own LMS/VLE" to complete and submit the appropriate request form.
• If you would prefer a non-integrated cloud course option, then click "Adopt this Oxford Learning Link course in OUP's hosted environment" to complete and submit the appropriate form.  

Alternatively, to contact Customer Support in order to be provided with the proper files and instructions to have your local IT department or LMS administrator set up this course package in your LMS, please see our FAQ page.

If instead you are looking only for the instructor resources which accompany your text (e.g., PowerPoints, test banks, etc.), please use the navigation buttons on the left side of your screen to find and download those resources. You may then use your LMS’s import tools to integrate them into your course.

Students will not be able to access instructor resources.

Instructors, if you already have access to this content please log in to your account . To request access please visit the instructor registration page .

TEST BANK ONLY LMS Course Package Common Cartridge

This file is designed to be imported directly into LMSs and is not designed to be readable with the regular programs on your computer.

This file has passed validation against the standard at http://validator.imsglobal.org/cc for CC 1.1. Most LMSs  support importing from this format into their system.

Here are some instructions provided by the major LMSs for this task:

Desire2Learn/Brightspace

You may want to ask your institution’s IT department/departmental LMS liaison for assistance, since LMS instances vary from institution to institution.

Chapter 1 PowerPoint presentations

Chapter 2 powerpoint presentations, chapter 3 powerpoint presentations, chapter 4 powerpoint presentations, chapter 5 powerpoint presentations, chapter 6 powerpoint presentations, chapter 7 powerpoint presentations, chapter 8 powerpoint presentations, chapter 9 powerpoint presentations, chapter 10 powerpoint presentations, chapter 11 powerpoint presentations, chapter 12 powerpoint presentations, chapter 13 powerpoint presentations, chapter 14 powerpoint presentations, chapter 15 powerpoint presentations, chapter 16 powerpoint presentations, chapter 17 powerpoint presentations, chapter 18 powerpoint presentations, chapter 19 powerpoint presentations, chapter 20 powerpoint presentations, chapter 21 powerpoint presentations, chapter 22 powerpoint presentations, chapter 23 powerpoint presentations, chapter 24 powerpoint presentations, chapter 25 powerpoint presentations, chapter 26 powerpoint presentations, chapter 27 powerpoint presentations, chapter 1 discussion questions, chapter 2 discussion questions, chapter 3 discussion questions, chapter 4 discussion questions, chapter 5 discussion questions, chapter 6 discussion questions, chapter 7 discussion questions, chapter 8 discussion questions, chapter 9 discussion questions, chapter 10 discussion questions, chapter 11 discussion questions, chapter 12 discussion questions, chapter 13 discussion questions, chapter 14 discussion questions, chapter 15 discussion questions, chapter 16 discussion questions, chapter 17 discussion questions, chapter 18 discussion questions, chapter 19 discussion questions, chapter 20 discussion questions, chapter 21 discussion questions, chapter 22 discussion questions, chapter 23 discussion questions, chapter 24 discussion questions, chapter 25 discussion questions, chapter 26 discussion questions, chapter 27 discussion questions, chapter 1 lecturer's teaching guide, chapter 2 lecturer's teaching guide, chapter 3 lecturer's teaching guide, chapter 4 lecturer's teaching guide, chapter 5 lecturer's teaching guide, chapter 6 lecturer's teaching guide, chapter 7 lecturer's teaching guide, chapter 8 lecturer's teaching guide, chapter 9 lecturer's teaching guide, chapter 10 lecturer's teaching guide, chapter 11 lecturer's teaching guide, chapter 12 lecturer's teaching guide, chapter 13 lecturer's teaching guide, chapter 14 lecturer's teaching guide, chapter 15 lecturer's teaching guide, chapter 16 lecturer's teaching guide, chapter 17 lecturer's teaching guide, chapter 18 lecturer's teaching guide, chapter 19 lecturer's teaching guide, chapter 20 lecturer's teaching guide, chapter 21 lecturer's teaching guide, chapter 22 lecturer's teaching guide, chapter 23 lecturer's teaching guide, chapter 24 lecturer's teaching guide, chapter 25 lecturer's teaching guide, chapter 26 lecturer's teaching guide, chapter 27 lecturer's teaching guide, chapter 1 test bank (word), chapter 2 test bank (word), chapter 3 test bank (word), chapter 4 test bank (word), chapter 5 test bank (word), chapter 6 test bank (word), chapter 7 test bank (word), chapter 8 test bank (word), chapter 9 test bank (word), chapter 10 test bank (word), chapter 11 test bank (word), chapter 12 test bank (word), chapter 13 test bank (word), chapter 14 test bank (word), chapter 15 test bank (word), chapter 16 test bank (word), chapter 17 test bank (word), chapter 18 test bank (word), chapter 19 test bank (word), chapter 20 test bank (word), chapter 21 test bank (word), chapter 22 test bank (word), chapter 23 test bank (word), chapter 24 test bank (word), chapter 25 test bank (word), chapter 26 test bank (word), chapter 27 test bank (word), select your country.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

Partner Center

Carnegie Mellon University Africa

Research Methods Class: Proposal Presentations

April 24, 2024

10:00 a.m. - 12:00 p.m. CAT

Upcoming Events

Apr 29 - May 3 2024

CMU Engineering Wellness Week

The Belonging Center, Ansys Hall A-level

May 14 2024

2:00 PM - 3:30 PM CAT

picoCTF-Africa 2024 Awards Ceremony

CMU-Africa, Auditorium

May 15 2024

2:00 PM - 3:00 PM ET

Introduction to Intergroup Dialogue

Bosch Spark Conference Room, Scott Hall

Register for Introduction to Intergroup Dialogue

May 17 2024

CMU-Africa's 11th Graduation Ceremony

Kigali Serena Hotel, KN 3 Ave Kigali, Rwanda

Learn more about CMU-Africa's 11th Graduation Ceremony

10:00 AM CAT

Congratulations, graduates!

View photos from last year's graduation View photos from last year's graduation

An official website of the United States government

Here’s how you know

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

• Report Fraud
• Get Consumer Alerts
• Search the Legal Library
• Submit Public Comments

Take action

• Report an antitrust violation
• File adjudicative documents
• Find banned debt collectors
• View competition guidance
• Competition Matters Blog

New HSR thresholds and filing fees for 2024

View all Competition Matters Blog posts

We work to advance government policies that protect consumers and promote competition.

View Policy

Search or browse the Legal Library

Find legal resources and guidance to understand your business responsibilities and comply with the law.

Browse legal resources

• Find policy statements
• Submit a public comment

Vision and Priorities

Memo from Chair Lina M. Khan to commission staff and commissioners regarding the vision and priorities for the FTC.

Technology Blog

Consumer facing applications: a quote book from the tech summit on ai.

View all Technology Blog posts

Advice and Guidance

Learn more about your rights as a consumer and how to spot and avoid scams. Find the resources you need to understand how consumer protection law impacts your business.

• Report fraud
• Report identity theft
• Register for Do Not Call
• Sign up for consumer alerts
• Get Business Blog updates
• Get your free credit report
• Find refund cases
• Order bulk publications
• Consumer Advice
• Shopping and Donating
• Credit, Loans, and Debt
• Jobs and Making Money
• Unwanted Calls, Emails, and Texts
• Identity Theft and Online Security
• Business Guidance
• Advertising and Marketing
• Credit and Finance
• Privacy and Security
• By Industry
• For Small Businesses
• Browse Business Guidance Resources
• Business Blog

Servicemembers: Your tool for financial readiness

Visit militaryconsumer.gov

Get consumer protection basics, plain and simple

Visit consumer.gov

Learn how the FTC protects free enterprise and consumers

Visit Competition Counts

Looking for competition guidance?

• Competition Guidance

News and Events

Latest news, williams-sonoma will pay record $3.17 million civil penalty for violating ftc made in usa order.

View News and Events

Upcoming Event

Commissioner bedoya speaks at loyola university school of law’s 24th annual loyola antitrust colloquium.

View more Events

Sign up for the latest news

Follow us on social media

-->   -->   -->   -->   -->  

Playing it Safe: Explore the FTC's Top Video Game Cases

Learn about the FTC's notable video game cases and what our agency is doing to keep the public safe.

Latest Data Visualization

FTC Refunds to Consumers

Explore refund statistics including where refunds were sent and the dollar amounts refunded with this visualization.

About the FTC

Our mission is protecting the public from deceptive or unfair business practices and from unfair methods of competition through law enforcement, advocacy, research, and education.

Learn more about the FTC

Meet the Chair

Lina M. Khan was sworn in as Chair of the Federal Trade Commission on June 15, 2021.

Chair Lina M. Khan

Looking for legal documents or records? Search the Legal Library instead.

• Cases and Proceedings
• Premerger Notification Program
• Merger Review
• Anticompetitive Practices
• Competition and Consumer Protection Guidance Documents
• Warning Letters
• Consumer Sentinel Network
• Criminal Liaison Unit
• FTC Refund Programs
• Notices of Penalty Offenses
• Advocacy and Research
• Advisory Opinions
• Cooperation Agreements
• Federal Register Notices
• Public Comments
• Policy Statements
• International
• Office of Technology Blog
• Military Consumer
• Consumer.gov
• Bulk Publications
• Data and Visualizations
• Stay Connected
• Commissioners and Staff
• Bureaus and Offices
• Budget and Strategy
• Office of Inspector General
• Careers at the FTC

Fact Sheet on FTC’s Proposed Final Noncompete Rule

• Competition
• Office of Policy Planning
• Bureau of Competition

The following outline provides a high-level overview of the FTC’s proposed final rule :

• Specifically, the final rule provides that it is an unfair method of competition—and therefore a violation of Section 5 of the FTC Act—for employers to enter into noncompetes with workers after the effective date.
• Fewer than 1% of workers are estimated to be senior executives under the final rule.
• Specifically, the final rule defines the term “senior executive” to refer to workers earning more than $151,164 annually who are in a “policy-making position.”
• Reduced health care costs: $74-$194 billion in reduced spending on physician services over the next decade.
• New business formation: 2.7% increase in the rate of new firm formation, resulting in over 8,500 additional new businesses created each year.
• This reflects an estimated increase of about 3,000 to 5,000 new patents in the first year noncompetes are banned, rising to about 30,000-53,000 in the tenth year.
• This represents an estimated increase of 11-19% annually over a ten-year period.
• The average worker’s earnings will rise an estimated extra $524 per year. 

The Federal Trade Commission develops policy initiatives on issues that affect competition, consumers, and the U.S. economy. The FTC will never demand money, make threats, tell you to transfer money, or promise you a prize. Follow the  FTC on social media , read  consumer alerts  and the  business blog , and  sign up to get the latest FTC news and alerts .

Press Release Reference

Contact information, media contact.

Victoria Graham Office of Public Affairs 415-848-5121

Moscow - City Map PowerPoint Template

City map of Moscow with administrative districts and numerous design examples

Instant Download:

• 100% Editable Powerpoint Slides / Graphics
• Outstanding Customer Support
• SSL Secure Payment
• Made in Germany
• Information
• Template (4:3)

High quality city map "Moscow" for PowerPoint

This detailed citymap of "Moscow" you can present in Microsoft PowerPoint. The vector graphic enables you to easily edit and scale your map as much as you need to. Change the colour and edit the separate districts. The map comes in different design-variations.

Infographics Bundle

Flat design – presentation people bundle, change management bundle, 150 strategy & management models, agile management bundle, gearwheel bundle, project charter, growth mindset, project canvas, artificial intelligence, gdpr: data protection powerpoint template, digital transformation, corporate services.

We’ll optimize your existing PowerPoint presentation and create slides in your corporate design.

New PowerPoint Templates

We are continually bringing you new PowerPoint templates on current business topics and in modern designs.

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

frankenstein

22 templates

el salvador

32 templates

summer vacation

19 templates

44 templates

17 templates

pediatrician

27 templates

Travel Guide: Moscow

Travel guide: moscow presentation, free google slides theme and powerpoint template.

Do you know some acquaintances that want to travel to Russia, the biggest country in this planet? Now you can be their own tour guide with this template. Include as much information as possible about tourist attractions, monuments and things to do in Moscow. Let the simplicity of these slides and their cool illustrations speak in favor too!

Features of this template

• 100% editable and easy to modify
• 25 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access