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How to Write Election Campaign Speech in Nigeria

  • By PolitiVos
  • Campaign Guidelines , Latest News , Politics Today

How to Write Election Campaign Speech in 10 Steps

This guide provides essential tips on how to write election campaign speech that will resonate with your audience. Writing an election campaign speech is a critical and complex process that requires careful planning, research, and effective communication skills. A campaign speech can make or break a candidate’s chances of success in an election, and thus it must be crafted with the utmost attention to detail and relevance.

A well-crafted speech can help a candidate to connect with voters, build trust, and win support for their candidacy. However, writing a compelling speech that resonates with the audience can be a daunting task. To write an effective election campaign speech, one needs to understand their audience, have a clear campaign message, and convey that message with passion and conviction.

In this process, it is important to keep in mind the tone and style of the speech, the audience’s values and beliefs, and the specific goals of the campaign. Here are useful tips and strategies to help candidates write a successful election campaign speech. Contact us now to help you conduct a thorough research and create an effective political campaign speech that will convey your values and policies of the political party or candidate and resonate with the audience and stakeholders.

Step 1: Define your audience

Before you start writing your campaign speech, you must first define your audience. Who are you speaking to? What are their concerns, hopes, and aspirations? What are the issues that matter to them? By understanding your audience, you can tailor your speech to their needs and concerns and connect with them on a more personal level.

Step 2: Craft a powerful opening

The opening of your speech is crucial, as it sets the tone and captures the attention of your audience. Start with a strong and compelling statement that immediately grabs their attention. You could use a statistic, a quote, or a personal story to draw them in and make them want to listen to what you have to say.

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Step 3: focus on your message.

Your campaign speech must have a clear and concise message that reflects your values, beliefs, and vision for the future. Focus on the issues that matter to your audience and demonstrate how your policies and plan of actions will address their concerns. Be specific and provide examples of how you will make a difference if elected as a president, house of representative, senator, governor or even state assembly member.

Step 4: Use persuasive language

The language you use in your speech is essential in persuading your audience to vote for you. Use persuasive language that appeals to their emotions, values, and aspirations. Use simple and easy-to-understand language that everyone can relate to. Avoid using jargon, technical terms, or complex sentences that may confuse or alienate your audience.

Step 5: Be authentic and genuine

Authenticity and genuineness are crucial when delivering a campaign speech. You must be honest and sincere in your message and connect with your audience on a personal level. Share your personal experiences, past records, values, and beliefs that demonstrate your authenticity and inspire trust and confidence in your leadership.

Step 6: Use humor and storytelling

Humor and storytelling are excellent tools for engaging your audience and keeping their attention. Use anecdotes, personal stories, or jokes to add some lightness and humor to your speech. However, be careful not to offend or belittle anyone, as this could harm your credibility and reputation.

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Step 7: use rhetorical devices.

Rhetorical devices, such as repetition, alliteration, and metaphors, can make your speech more memorable and impactful. Use these devices strategically to emphasize your message and create a lasting impression on your audience.

Step 8: Address your opponent’s weaknesses

When writing a campaign speech, it’s essential to address your opponent’s weaknesses without attacking or insulting them. Highlight your opponent’s weaknesses, and demonstrate how your policies and plans are superior to theirs. However, be respectful and avoid personal attacks or mudslinging, as this could harm your reputation and credibility.

Step 9: End with a call to action

The conclusion of your campaign speech should inspire your audience to take action and vote for you. End your political campaign speech with a powerful call to action that encourages people to support your campaign, volunteer, or donate to your cause. Provide specific instructions on how they can get involved in your movement and make a difference.

Read:  The Roles of the Media in Nigerian Elections

Step 10: practice and rehearse.

Finally, practice your speech as much as possible before delivering it to your audience. Rehearse in front of a mirror, record yourself, or practice in front of a friend or family member. This will help you identify areas that need improvement, work on your delivery skills, and build your confidence.

Wrapping up: How to Write Election Campaign Speech

In conclusion, writing an election campaign speech can be a challenging task, but with the right approach and preparation, anyone can deliver a compelling and impactful speech. The first step is to understand the audience and their needs and concerns. This helps to craft a message that resonates with them and addresses their issues.

It is also important to have a clear and concise structure for the speech, with a powerful opening that captures the audience’s attention, a strong middle that reinforces the main points, and a memorable closing that leaves a lasting impression.

Related:  How To Hire A Political Campaign Team

To make the speech more persuasive, using rhetorical devices such as repetition, analogy, and emotional appeal can be effective. However, it is important to ensure that the speech is based on accurate and verifiable facts and not just rhetoric. Rehearsing the speech several times before the actual delivery can help to boost confidence and ensure a smooth delivery.

It is also important to get feedback from others and make necessary adjustments to the speech based on their feedback. By following these tips and putting in the necessary effort and practice, you can write and deliver a winning campaign speech.

Related posts:

How To Hire A Political Campaign Staff

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Political Speech Writing: How Candidates Can Craft Compelling Messages

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Understanding the Power of Political Speeches

Political speeches play a pivotal role in shaping the course of nations and can shape the trajectory of societies. Effective speech writing for elections allows leaders to communicate their vision, values, and policy objectives to the public. These speeches serve as a means of persuasion, providing a platform for leaders to connect with their constituents emotionally. Through carefully tailoring speeches, a political oratory has the potential to inspire, mobilize, and unite people around common goals and ideals.

One key aspect of political speeches is their ability to inform and educate the public. In a democratic society, an informed citizenry is essential for making sound election decisions and understanding government policy implications. A well-done political oratory allows leaders to clarify their positions and present evidence and data. Speechwriting for elections often requires addressing complex issues and helping citizens make informed choices about how they want the country to move. Moreover, political speeches serve as a channel for transparency and accountability.

Beyond their informational role, a well-crafted political oratory fosters unity and social cohesion by containing messages of hope, unity and inclusivity. They can transcend political divides and unite people, transcending differences of opinion and background. In times of crisis or uncertainty, campaign speeches provide reassurance and a sense of purpose. Furthermore, campaign speeches help a nation navigate challenges and emerge stronger.

Well-crafted campaign speeches can be transformative in elections by serving as a dynamic tool for candidates to connect with voters, sway public opinion and ultimately change the outcome of an election. When a candidate speaks passionately about issues that resonate with your audience, it creates a sense of trust and authenticity by tapping into the electorate's hopes, fears, and aspirations.

Speechwriting for elections helps to clarify a candidate's policy positions and goals, providing voters with a clearer understanding of what they stand for, allowing them to set themselves apart from their opponents and creating a sense of confidence in their leadership. A well-crafted political speech can sway undecided voters to the candidate's side.

Rousing persuasive communication can galvanize volunteers and grassroots activists , encouraging them to work harder for the candidate, leading to a higher voter turnout among the candidate's base.

Steps to Effective Political Speechwriting

Here are five tips for crafting an effective political speech:

#1: Make time for research.

Digging deep to find relevant information is crucial when writing a political speech because it adds depth and credibility to the discourse. Great research also ensures that the political speech addresses the complexities of voters' concerns. A speechwriter can write informative and persuasive communication by seeking out comprehensive data.

#2: Consider your audience.

Analyzing a target audience is essential for understanding their demographics, values, beliefs, and concerns. It allows speechwriters to tailor their message to resonate with their intended listeners' specific needs and interests. This analysis enables speechwriters to speak directly to the heart of the issues that matter most to the target audience. It also helps avoid potential pitfalls, such as using language or framing that might alienate or offend specific target audience segments.

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Frame 13

#3: Draw on the elements of storytelling.

Storytelling in politics is essential for political speechwriters because it helps engage and persuade the audience effectively. Furthermore, storytelling in politics captures the audience's attention by connecting them emotionally with the message. The right message provides a relatable and human dimension to the content. Furthermore, storytelling in politics helps create a cohesive speech that flows seamlessly, ensuring listeners understand and retain key points. Whether it is rallying support for a candidate, advocating for a policy change, or fostering a sense of unity, a well-crafted narrative can convey a compelling vision for the future and ignite a sense of purpose among the audience.

#4: Set the right tone.

A campaign speech must set the right mood because the emotional tone and atmosphere it creates can significantly impact how the audience receives and responds to the message. By establishing a positive and receptive attitude, the audience is more likely to be engaged and attentive to the speaker's message, which can inspire hope, rally support, and forge meaningful connections. Crafting a political speech that is positive and relatable makes the audience more receptive to the speaker's arguments, so it is a vital political communication strategy. A speech promoting a mood of unity helps to bridge divides, bringing people together.

#5: Edit and practice ahead of time.

Editing and rehearsing a political speech is essential because it ensures the message is clear, concise and free from ambiguity. A well-edited speech enhances the speaker's credibility by demonstrating that the candidate has thoroughly researched and prepared their remarks. Therefore, giving speeches can be a key political communication strategy.

Practicing a speech allows the speaker to fine-tune their delivery and tone to maintain the audience's engagement. Furthermore, practice enables the speaker to reinforce the critical points of the speech, ensuring that they communicate central ideas in an easily memorable way.

Examples of Memorable Political Speeches

Let's turn our attention to some political speechwriting examples. These political speechwriting examples can serve as a powerful guide for candidates.

#1: Abraham Lincoln’s Gettysburg Address

LincolnGett

Consider Abraham Lincoln's Gettysburg Address, as it is one of American history's most impactful political speeches. Presented during the Civil War at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, the speech was concise, lasting just over two minutes, but its impact was profound. Lincoln eloquently emphasized the principles of equality and liberty and redefined the purpose of the American government as a "government of the people, by the people, for the people." This speech solidified the United States' commitment to democracy and freedom. It also marked a turning point in the Civil War, as it galvanized public sentiment and reinvigorated the Union's resolve to preserve the nation.

#2: Martin Luther King, Jr.’s “I Have a Dream” Speech

Martin Luther King - March on Washington

Another of the most impactful political speeches was Martin Luther King Jr.'s "I Have a Dream" speech, delivered during the March on Washington for Jobs and Freedom. This political speechwriting example was pivotal in the American civil rights movement. King's eloquent articulation of his dream for a racially integrated and just society resonated deeply with millions. The speech helped mobilize support for civil rights legislation and highlighted the urgent need for racial equality. King's call for nonviolent protest and his vision for a future where individuals would be judged by the content of their character rather than the color of their skin inspired generations of activists. It was crucial in advancing civil rights legislation, culminating in the Civil Rights Act of 1964.

#3: Ronald Reagan’s “Tear Down This Wall” Speech

President Ronald Reagan making his Berlin Wall speech

One of the most impactful political speeches ever given was the one delivered at the Brandenburg Gate in West Berlin, during which President Ronald Reagan issued a powerful challenge to the Soviet Union by demanding, "Mr. Gorbachev, tear down this wall!" The Berlin Wall, which had divided East and West Berlin for decades, symbolized the Cold War's division. This political speechwriting example indicated the West's commitment to freedom and democracy. While the immediate impact of the speech was limited, it contributed to the eventual fall of the Berlin Wall and the end of the Cold War. Reagan's words resonated with people on both sides of the Iron Curtain, serving as a rallying cry for change.

Studying these speeches and tailoring speeches after them and other iconic speeches is a great way to learn public speaking strategies. These American political speeches share the theme of advocating for equality, justice and freedom. They transcended their immediate contexts to become lasting symbols of American ideals and continue inspiring generations of Americans and people worldwide. 

Here are some public speaking strategies to employ based on these inspirational speeches:

Ensure that the central theme of your political campaign communication resonates with the target audience and keep it at the forefront of the speech.

Using metaphors, similes, and emotionally resonant phrases to evoke powerful imagery and emotions in the audience is a critical speech delivery technique that can help your political campaign communications.

Understanding the audience's needs, aspirations, and concerns so that the message connects deeply is a speechwriting best practice you will want to remember.

Incorporating a clear and compelling call to action into the speech is an essential political communication strategy.

Be aware of historical contexts when crafting political persuasions for political campaign communications.

Align messages with the speaker's personality and values.

Employ strategic repetition to emphasize critical political persuasions because it will make them more memorable.

Use speech writing techniques to capture the speaker's authentic voice and beliefs.

Tips for Effective Speech Delivery

Candidates often ask speechwriters to give them speech delivery techniques. They may recommend several public speaking strategies that will help you with effective speech delivery. These include:

Using body gestures and body language to enhance the message's impact is a critical speech delivery technique as it helps convey confidence and credibility so that the audience connects to you better.

Connecting with the audience is paramount because it establishes rapport, fosters voter engagement and ensures the message resonates with the listeners personally. Therefore, it is crucial to remember this idea while focusing on speech delivery techniques as you build your political communication strategy.

Breathing deeply right before giving a speech is a vital speech delivery technique that can help you overcome stage fright as it calms nerves and boosts confidence.

Adapting Your Speech for Different Audiences

Among speech writing best practices is to adapt a speech to different audiences and your audience's demographics. This is essential for ensuring political persuasion as the message is relevant, relatable, and inclusive. Practicing this as you concentrate on other speech writing best practices ensures audience engagement occurs and that they will understand your messaging better.

Another key among speech writing best practices is remembering to be specific during a speech. This is vital as it adds credibility and clarity to the candidate messaging, helping to ensure audience engagement. Therefore, ensure that you use speech writing techniques for persuasive communication that address specific issues and concerns experienced by the audience.

Navigating Ethical Considerations in Political Speechwriting

Honesty is a fundamental pillar of trust and accountability in a democratic society, so when politicians are truthful in their political campaign messaging, they build integrity and foster the public's faith in their leadership. Citizens can make informed decisions when a politician uses truthful political campaign messaging. Therefore, make sure to always practice ethical speech writing.

Ethical speech writing also means avoiding divisive rhetoric because it often deepens existing divisions, polarizes communities, and makes finding common ground on important issues more difficult. Divisive rhetoric hinders constructive dialogue between political opponents. Using speech writing techniques that are inclusive, respectful, and constructive fosters unity, promotes understanding and achieves positive outcomes, which is essential for driving audience engagement in your political campaign messaging.

Leveraging Technology for Speechwriting

Many speech writing resources can help you. Let these speechwriting resources serve as a guide, but do not rely totally on speech writing resources, or you will block out the candidate's personality. Among the most effective speech writing tips is to let speechwriting tools enhance the speech writing process by using them to improve speech writing techniques. Among these speech writing tools, speech writing software is a vital resource that plays a pivotal role in organizing thoughts, structuring arguments, and drafting coherent content while creating political discourse and crafting political messages. Utilizing these effective speech writing tips gives you access to templates, outlines, and organization features that help transform ideas into well-structured political discourses. Even if you usually shy away from technology, try speech writing software.

An easy place to start is GoodParty.org’s AI Campaign Manager , which can help candidates draft launch speeches with ease, saving time and energy. 

Additionally, another favorite among effective speech writing tips is to use research databases. These are invaluable tools for the speech writing process as they allow you to access vast amounts of information, including historical data, statistics, and policy details. Therefore, they are an invaluable speech writing resource, enabling speechwriters to conduct thorough research, fact-check statements, and bolster arguments with credible sources.

Furthermore, grammar and style-checking software is another indispensable software component critical to the speech writing process. This speech writing resource helps to refine language and ensure that the political rhetoric is clear, is grammatically correct, and resonates with the intended audience. These tools help avoid common language pitfalls and enhance the overall quality of the writing.

Another effective speech writing tip is to incorporate digital elements into political discourse, as using them engages a more diverse audience. Integrating visuals, such as infographics and charts, can make complex data more accessible by providing a visual context that aids comprehension. These graphic elements enhance understanding, make the speech more memorable, and help to ensure that crucial candidate messaging resonates with broader demographics.

Speech writing and public relations are intrinsically linked, playing a pivotal role in shaping the perception of individuals. Effective speechmaking in public relations allows for the dissemination of critical messages to target audiences. Through speechwriting and public relations strategies, public figures can build and maintain trust, manage their reputation and foster meaningful connections with voters, underscoring the indispensable synergy between speech writing and public relations in elections.

The Role of Speechwriters in Political Campaigns

Speechwriters often collaborate closely with candidates to help them build political communication skills. These political communication skills include articulating their vision, values and policy positions. Ethical speech writing requires you to lay aside your ideas and write from the candidate's point of view. This effective speech writing tip often begins with in-depth interviews to understand the candidate's personality, goals and key messages. Speechwriters then craft political rhetoric aligning with the candidate's voice and resonating with their intended audience. Regular communication and feedback loops are vital for crafting political messages, allowing for revisions and fine-tuning political communication skills to ensure that inspirational speeches are authentic and compelling. The partnership between speechwriters and candidates when crafting political messages is a dynamic process that must convey the candidate's vision effectively and connect with voters.

However, not all candidates need to hire speechwriters. With GoodParty.org’s AI Campaign Manager , candidates can generate drafts of political speeches, completely for free. Our tools are especially helpful for crafting launch speeches, which candidates can give at campaign launch events and to kick off their campaigns.

Inspirational speeches, meticulously tailored to resonate with diverse audiences and delivered with authenticity, possess the potential to inspire, inform and mobilize voters, encapsulating a candidate's vision and values. Often, the words spoken reverberate in the electorate's hearts and minds. Tailoring speeches in this way gives them the power to shape the outcome of campaigns and the nation's course. Political rhetoric bridges the divide between candidates and voters, uniting diverse communities under a shared vision. Overall, remember that the qualities of a great speech rely on elements of style, elements of substance, and elements of impact.

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How To Write A Presidential Speech

Katie Clower

The Importance of a Presidential Speech

Presidential speeches have been a prevalent and important part of our country’s society and culture since Washington’s inauguration in April of 1789 in which the first inaugural address, and presidential speech in general, was delivered. Since then, we as a country have beared witness to countless presidential and political speeches. Some have been moving, some inspirational and motivating, some heartbreaking and tear-jerking. Others have made us cringe out of anger, fear, or disappointment. Some have simply fallen flat, having been described as boring or awkward or unsettling.

Many presidential speeches are remembered and regarded to this day, despite how many decades or centuries ago they were delivered. Often, we remember and reflect on those which were the most special and important. But, in some cases the horribly written or delivered ones stick out in our minds, too. This writing guide is designed, in part, for those presidential or politician candidates and hopefuls to use as a tool to ensure their own speeches will be remembered and reflected on for years to come, for their positive messages and audience responses, not the opposite.

If you are not or do not plan to be a politician or president, do not stop reading! This guide is also written with the average person, even one with little to no political ties or aspirations, in mind. Public speech is a large aspect and topic of discussion in our society, one that has become critical to the presidential process. As such, many of us may be fascinated by and curious about the process of constructing and delivering a successful presidential speech. This guide will convey all of this information via data and analyses of previous both renowned and failed presidential speeches, deductions of what it was that made them so great or so catastrophic, syntheses of expert research and findings on the topic, and more. It does so in a casual, easy-to-follow tone, further making it a read for all.

Another reason this guide is applicable to everyone is because the speech-making tips and techniques shared throughout the text are true for not just political speech, but any form. Everyone has to deliver pitches, speeches, or presentations at some point in their lives or careers. The conclusion section emphasizes how the information and advice shared in this guide can apply to and help with all other forms of speech writing and delivering. With all of this in mind, this guide is meant for truly anyone who wants to take the time to read and be informed.

Goals of the Speech

Presidential speeches have become increasingly important over time as a means to connect with and appeal to the people in order to articulate and drive forward presidential goals, deliver or reflect on tragic or positive news, and more. As Teten put it in his study, “speeches are the core of the modern presidency” (334). He finds that while “in the past, speechmaking, as well as public appeal in the content of speeches, was not only infrequent but discouraged due to precedent and technology,” today it is one of the most important and most frequently utilized presidential tools (Teten, 334). Allison Mcnearney states that “even in an age of Twitter, the formal, spoken word from the White House carries great weight and can move, anger or inspire at home and around the world.” These findings make perfecting this method of communication with the people even more crucial to master. One part of doing so requires keeping in mind what the main, general goals of these speeches are.

Connection to Audience

While presidents and politicians deliver many different types of speeches which often have contrasting tones and messages depending on the occasion, there is always an exigence for politicians to make efforts to connect with their audience. This in turn results in a more positive audience perception and reaction to both the president and his speech. Later in the guide, specific rhetorical and linguistic strategies and moves will be discussed which have proven effective in fostering a connection with audience members through speech.

This overall notion of establishing connection works to break down barriers and make the audience feel more comfortable with and trusting of the speech giver. McNearney points to FDR as a president who successfully connected with the people, largely, she claims, through his fireside chats. The fireside chats exemplified a president making use of the media for the first time “to present a very carefully crafted message that was unfiltered and unchallenged by the press” (McNearney). Today, we often see our presidents use Twitter as a media avenue to connect and present their “unfiltered” version of a policy or goal.

Lasting Message

Another central and overarching goal presidents and politicians should keep in mind when writing and delivering a speech is to make it lasting and memorable. It is challenging to predict what exactly will resonate with people in a way that makes a speech long remembered. Many of the various rhetorical and linguistic techniques outlined in section III have helped former presidents deliver speeches that have become known as some of “the greats.”

Sometimes it is a matter of taking risks with a speech. Martin Luther King and Barack Obama are among some of the most powerful speech-givers our country has seen. Both men took risks in many of their speeches. Mcnearney points to Obama’s “A More Perfect Union” speech as being “risky” in its focus and discussion on racial tensions in the country, an often avoided or untouched conversation. But, the speech was well-received and well-remembered, proving this risk was worth it.

What to Do: Rhetorical and Linguistic Moves

A conjunction of previous findings from various scholars and my own research make up this section to portray the effective rhetorical and linguistic strategies that have been employed in successful presidential speech.

Emotive Language

In section II one of the central goals discussed in a presidential speech is to appeal to one’s audience . An effective way to do so is through emotive language and general emotional appeal. In their study, Erisen et al. note the value of “strik[ing] an emotional chord with the public” as a means to gain public support, increase public awareness, and overall aid presidents in pursuing their political agendas (469). They work to prove the effectiveness of this strategy through an analysis of an Obama speech, delivered during a time of growing economic crisis in the country.

Erisen et al. identify Obama’s implementation of both emotional and optimistic tones as rhetorical moves to connect with and appeal to his audience of constituents. The success of his use of emotionally-related rhetorical strategies are evident findings that came out of a survey that “reported that 68% of speech-watchers had a ‘positive reaction’ and that 85% felt ‘more optimistic’ about the direction the country was heading” (Erisen et al., 470). Stewart et al. also find that “more emotionally evocative messages… lead to higher levels of affective response by viewers” (125). This clear data indicates the power connecting with an audience through emotion can have on their response and future outlook.

Optimistic Tone

Along with Obama’s “optimistic tone” described above, others have employed what has been described as both hopeful and reassuring tones as rhetorical moves to appeal to an audience. Two of the ten “most important modern presidential speeches,” as selected by the nonpartisan affiliated scholars of the University of Virginia’s Miller Center, are JFK’s address on the space effort and FDR’s first inaugural address (McNearney). JFK’s address was successful and well-received because of the hopeful tone he employs when discussing the goal to land a man on the moon. He gave the people an optimistic perspective on this lofty goal, making “Americans feel like there was nothing we couldn’t do” (McNearney). In his inaugural address, Roosevelt too pairs bold claims with optimism and reassurance to his audience.

Inclusive Language

Another found strategy utilized by presidents to appeal to their audience through speech is the use of inclusive language. In Teten’s study, he looks at the use of the words “we” and “our”, specifically, in presidential State of the Union Addressesses over time. His findings revealed a steady increase in these words within the speeches over time. The usage of these “public address and inclusion words” create an appeal with presidents’ audiences because they help presidents in creating “an imagined community in which the president and his listeners coexist on a level plane (Teten, 339-342). These findings illustrate the importance of not presenting oneself as an omnipotent power and leader, but rather a normal citizen of the country like all of those watching. Identifying oneself with the audience this way breaks down any barriers present.

Persuasive Language

Persuasion is another often-used rhetorical strategy, especially during presidential campaigns. In their study about “language intensity,” Clementson et al. look at the use of “persuasive language” as a strategy presidential candidates employ during their campaigns. They assert that “candidates seem to vary their language as they try to persuade audiences to perceive them favorably” (Clementson et al., 592). In referring to this persuasive rhetorical strategy, they utilize the term “problem-solution structure” as one which is often well-received by an audience. People appreciate hearing exactly how a president or presidential candidate plans to fix a problem at hand.

What Not to Do

  As stated earlier, while there are many speeches that are excellently written and delivered, there, too, are many speeches that flop. Alexander Meddings wrote an article which spotlights a number of political speeches which he deems some of the “worst” in modern history. In comparing what makes a good versus a bad speech he asserts that “a bad speech must, by definition, be flat, garbled and publicly damaging either for the speaker or for the cause they’re seeking to promote” (Meddings). In looking at some of the characteristics that make up some of the “worst” speeches, this section will highlight what not to do in the process of working to compose and deliver a successful speech.

The research demonstrates that length of speech actually proves very important. In Teten’s study, in addition to looking at inclusive language over time in presidential State of the Union Addresses, he also graphically measured the length, specifically number of words, of the addresses across time. His results proved interesting. There was a rise in length of these speeches from the first one delivered to those delivered in the early 1900s and then there was a sudden and far drop. There was a movement around the time of the drop to make speeches more concise, and it is clear, since they have remained much shorter as time has gone on, this choice was well-received.

Meddings alludes to this in his piece, describing both William Henry Harrison’s presidential inaugural address and Andrew Johnson’s vice-presidential inaugural address as some of the worst speeches, largely because of how dragged out they were. A very important aspect of speech-giving is capturing the audience’s attention, and this cannot be accomplished through a lengthy, uninteresting oration.

Lying And/or Contradiction

Though it should be fairly obvious that one should not lie in a speech, for the consequences will be great, there have been a number of presidents and politicians who have done so. Regan, Clinton, and Trump are all among the presidents and politicians who have made false statements or promises within speeches. Though it is understandable that a politician would want to speak towards what he or she knows will resonate and appeal to the audience, doing so in a false or manipulative way is not commendable and will lead to much greater backlash than just being honest.

Word Choice

Some politicians have been caught lying in speeches when trying to cover up a controversy or scandal. Though one should try to avoid any sort of controversy, a president or person in power has to expect to have to talk on some difficult or delicate topics. This is where careful word choice becomes vital. Often the way to ensure a speech is written eloquently, carefully, and inoffensively is through various rounds of editing from a number of different eyes.

Applications to All Forms of Speech-Giving

This guide should prove helpful for not only those looking to run for office, but for everyone. The various strategies and techniques given within this guide are, for the most part, broad enough that they can be applied to any form of speech-giving or presenting. We will all have to give a speech, a toast, a presentation, and countless other forms of written or oral works in our lives. Refer to this guide when doing so.

In terms of political or presidential speech specifically, though, in a sense there is not a clear formula for how to write and deliver them. In studies looking at various different successful presidential speeches, orators, and speechwriters, it is clear they all have their own unique style and form that works for them. But, the tips provided in this guide will certainly work to help to create a proficient and successful political speech writer and orator.

Works Cited

Clementson, David E., Paola Pascual-Ferr, and Michael J. Beatty. “When does a Presidential Candidate seem Presidential and Trustworthy? Campaign Messages through the Lens of Language Expectancy Theory.” Presidential Studies Quarterly 46.3 (2016): 592-617.  ProQuest. Web. 10 Dec. 2019.

Erisen, Cengiz, and José D. Villalotbos. “Exploring the Invocation of Emotion in Presidential Speeches.” Contemporary Politics , vol. 20, no. 4, 2014, pp. 469–488., doi:10.1080/13569775.2014.968472.

McNearney, Allison. “10 Modern Presidential Speeches Every American Should Know.”

History.com , A&E Television Networks, 16 Feb. 2018, www.history.com/news/10-modern-presidential-speeches-every-american-should-know.

Meddings, Alexander. “The 8 Worst Speeches in Modern Political History.”

HistoryCollection.co , 9 Nov. 2018, historycollection.co/8-worst-speeches-modern-political-history/7/.

Stewart, Patrick A., Bridget M. Waller, and James N. Schubert. “Presidential Speechmaking

Style: Emotional Response to Micro-Expressions of Facial Affect.” Motivation and Emotion 33.2 (2009): 125-35. ProQuest. Web. 1 Oct. 2019.

Teten, Ryan. “Evolution of the Modern Rhetorical Presidency: Presidential Presentation and

Development of the State of the Union Address.” Presidential Studies Quarterly 33.2 (2003): 333-46. ProQuest. Web. 30 Sep. 2019.

Writing Guides for (Almost) Every Occasion Copyright © 2020 by Katie Clower is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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A campaign speech is a formal address or presentation delivered by a candidate running for public office, or by someone advocating on behalf of a candidate, during an election campaign. The primary purpose of a campaign speech is to persuade voters to support the candidate by outlining their platform, vision, policies, and qualifications.

What is Campaign Speech?

A campaign speech is a formal address delivered by a candidate running for public office or by someone advocating on behalf of a candidate. The primary purpose of a campaign speech is to persuade voters to support the candidate in an upcoming election. This type of speech is used to communicate the candidate’s platform, vision, policies, qualifications, and values. It serves to connect the candidate with the electorate, address key issues, and mobilize support.

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Campaign Speech Format

Introduction.

Greeting: Start with a warm greeting to the audience. Self-Introduction: Introduce yourself and your candidacy. Purpose: State the purpose of your speech. Example: “Good evening, everyone. My name is [Your Name], and I am running for [Position]. I am here to share my vision for our community and ask for your support.”

Personal Background

Qualifications: Highlight your relevant experience and background. Personal Story: Share a brief personal story that connects with the audience. Example: “I have lived in [Community] for [number] years and have dedicated my career to [mention relevant experience].”

Platform and Policies

Key Issues: Identify key issues or problems you aim to address. Policy Proposals: Present your proposed solutions and policies. Benefits: Explain how these policies will benefit the community. Example: “One key issue we need to address is [issue]. I propose [solution] because it will [benefits].”

Vision and Goals

Vision: Articulate your vision for the future. Goals: Outline specific goals and how you plan to achieve them. Example: “My vision for [Community] is [describe vision]. My goals include [list goals] and I plan to achieve them by [how].”

Connection with the Audience

Shared Values: Emphasize shared values and common goals. Engagement: Engage with the audience, addressing their concerns. Example: “I know many of you share my concerns about [issue]. Together, we can make a difference.”

Call to Action

Vote: Urge the audience to vote for you. Involvement: Encourage them to get involved in your campaign. Example: “I ask for your vote on [Election Day]. Join me in this journey by volunteering and spreading the word.”
Summary: Summarize the main points of your speech. Closing Statement: End with a strong, memorable closing statement. Example: “Thank you for your support. Let’s build a brighter future for [Community] together. Remember to vote on [Election Day]. Thank you.”

Campaign Speech Example

Introduction: “Good evening, everyone. My name is [Your Name], and I am running for [Position]. I am here today to share my vision for our community and to ask for your support in this upcoming election.” Personal Background: “I have lived in [Community] for [number] years and have seen firsthand the challenges and opportunities we face. As a [mention your profession or background], I have dedicated my career to [mention relevant experience], and I am passionate about making a difference in our community.” Platform and Policies: “One of the key issues we need to address is [issue]. I propose [policy/solution] because it will [explain benefits]. For instance, implementing [specific policy] will lead to [positive outcomes, such as improved public safety, better schools, more job opportunities]. Additionally, I am committed to [another issue] and plan to [propose solution]. These changes will lead to [positive outcomes].” Vision and Goals: “My vision for [Community/Position] is one where [describe vision, e.g., ‘every child has access to quality education, every family feels safe, and every individual has the opportunity to succeed’]. My goals include [list specific goals, e.g., ‘improving our schools, increasing job opportunities, and enhancing public safety’], and I have a clear plan to achieve them through [explain how, e.g., ‘collaborative efforts with local businesses, securing funding for community programs, and implementing new safety measures’]. I believe that together, we can make our community a better place for everyone.” Connection with the Audience: “I know that many of you share my concerns about [issue]. Together, we can work towards a better future. Your voices matter, and I am here to listen and act on your behalf. I want to create a community where we all feel valued and heard.” Call to Action: “I am asking for your vote on [Election Day] because I believe in [Community/Position]’s potential. Join me in this journey by volunteering for my campaign and spreading the word about our vision for change. Together, we can achieve great things.” Conclusion: “Thank you for your time and support. Let’s work together to build a brighter future for [Community/Position]. Remember to vote on [Election Day], and let’s make a difference together. Thank you.”

Campaign Speech Short Example

Introduction: “Good evening, everyone. My name is Alex Johnson, and I am running for City Council Member for District 5. I’m here to share my vision for our community and to ask for your support.” Personal Background: “I have lived in District 5 for 20 years and have seen both its challenges and its potential. As a small business owner and community volunteer, I am passionate about making a meaningful difference in our community.” Platform and Policies: “One key issue is public safety. I propose increasing funding for our police and fire departments and implementing community policing to build stronger relationships between law enforcement and residents. Another priority is improving our local schools. By securing more funding for educational programs, we can provide our children with the quality education they deserve. I also aim to support local businesses by providing tax incentives and creating job training programs to strengthen our economy and create more job opportunities.” Vision and Goals: “My vision for District 5 is one where every child has access to quality education, every family feels safe, and every individual has the opportunity to succeed. Together, we can make District 5 a better place for everyone.” Call to Action: “I ask for your vote on November 6th. Join me in this journey by volunteering for my campaign and spreading the word about our vision for change. Together, we can achieve great things.” Conclusion: “Thank you for your time and support. Let’s work together to build a brighter future for District 5. Remember to vote on November 6th. Thank you.”

Campaign Speech for Student Council

Campaign Speech for Student Council

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Political Campaign Speech

Political Campaign Speech

Winning Campaign Speech

Winning Campaign Speech

How to Write Campaign Speech

1. start with a strong opening.

  • Greeting: Begin with a warm greeting to the audience.
  • Self-Introduction: Introduce yourself and your candidacy.
  • Purpose: Clearly state the purpose of your speech.

2. Provide Personal Background

  • Qualifications: Highlight your relevant experience and background.
  • Personal Story: Share a brief personal story that connects with the audience.

3. Present Your Platform and Policies

  • Key Issues: Identify the key issues or problems you aim to address.
  • Policy Proposals: Present your proposed solutions and policies.
  • Benefits: Explain how these policies will benefit the community.

4. Articulate Your Vision and Goals

  • Vision: Articulate your vision for the future.
  • Goals: Outline specific goals and how you plan to achieve them.

5. Connect with the Audience

  • Shared Values: Emphasize shared values and common goals.
  • Engagement: Engage with the audience, addressing their concerns.

6. Call to Action

  • Vote: Urge the audience to vote for you.
  • Involvement: Encourage them to get involved in your campaign.

7. End with a Strong Conclusion

  • Summary: Summarize the main points of your speech.
  • Closing Statement: End with a strong, memorable closing statement.

Tips for Campaign Speech

  • Understand the concerns and interests of your audience.
  • Tailor your message to resonate with them.
  • Open with a compelling greeting or a memorable quote.
  • Introduce yourself clearly and state your purpose.
  • Keep your message focused and to the point.
  • Avoid jargon and complicated language.
  • Identify the main issues you want to address.
  • Explain why these issues are important to you and the community.
  • Offer clear and practical solutions to the issues.
  • Explain how your policies will benefit the community.
  • Include anecdotes that illustrate your commitment and values.
  • Make a personal connection with the audience.
  • Speak from the heart and show your enthusiasm.
  • Be genuine and sincere in your delivery.
  • Ask rhetorical questions or involve the audience in your speech.
  • Show that you are listening and care about their concerns.
  • Clearly ask for the audience’s support and their vote.
  • Encourage them to get involved in your campaign.
  • Rehearse your speech multiple times.
  • Time yourself to ensure it fits within the allotted time.
  • Summarize your main points.
  • End with a powerful and memorable closing statement.

Uses of Campaign Speech

  • Political Campaigns : In political campaigns, a speech helps candidates connect with voters, outline their platforms, and distinguish themselves from opponents. It’s an opportunity to address key issues, propose solutions, and build trust with the electorate.
  • Student Elections : During student council or class president elections, campaign speeches allow candidates to present their ideas and plans to their peers. This helps students make informed decisions based on the candidate’s vision and commitment.
  • Community Advocacy : Activists and community leaders use campaign speeches to rally support for causes like social justice, environmental protection, or public health initiatives. These speeches aim to mobilize community members, raise awareness, and encourage collective action.
  • Nonprofit Fundraising : In nonprofit organizations, campaign speeches are used during fundraising events to inspire donations and support. By highlighting the organization’s mission, achievements, and future goals, speakers can connect emotionally with potential donors and secure financial backing.
  • Corporate Leadership Elections : In corporate settings, candidates for leadership positions use campaign speeches to outline their vision for the company’s future, address challenges, and propose strategies for growth and improvement. This helps stakeholders assess the candidate’s suitability for the role.
  • Product Launches : Companies use campaign-style speeches during product launches to generate excitement and interest. By presenting the product’s features, benefits, and market potential, speakers can persuade potential customers and investors of its value.
  • Policy Advocacy : Advocates use campaign speeches to promote specific policies or legislative changes. By presenting evidence, personal stories, and compelling arguments, they aim to influence public opinion and policymakers.
  • Social Media Campaigns : In the digital age, campaign speeches are also delivered via social media platforms. These speeches can reach a broader audience, engage with diverse communities, and encourage online activism and support.

Why are campaign speeches important?

A campaign speech is a public address given by a candidate to communicate their policies, values, and goals to voters.

How should you start a campaign speech?

Start with a compelling hook or story to grab attention and connect emotionally with the audience.

What are key elements of a campaign speech?

Key elements include a clear message, strong opening, persuasive arguments, personal stories, and a call to action.

How long should a campaign speech be?

A campaign speech should be concise, ideally between 10 to 20 minutes, to maintain audience engagement.

How do you write a campaign speech?

Write a campaign speech by outlining main points, incorporating personal stories, and practicing clear, confident delivery.

What makes a campaign speech effective?

An effective campaign speech is clear, persuasive, relatable, and delivered with confidence and passion.

How can you connect with the audience in a campaign speech?

Connect by addressing audience concerns, using relatable language, and sharing personal experiences.

How do you end a campaign speech?

End with a powerful summary, a clear call to action, and a memorable closing statement.

What role does body language play in a campaign speech?

Body language enhances communication by reinforcing messages, showing confidence, and engaging the audience.

How can you handle nervousness during a campaign speech?

Handle nervousness by practicing thoroughly, focusing on the message, and engaging with the audience.

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Write a Campaign Speech announcing your candidacy.

Create a Campaign Speech focusing on key policy proposals.

6 tips for writing a powerful political campaign speech

Meredith Thatcher | September 13, 2016

What makes a great campaign speech? As it turns out, the same attributes as a document written in plain language. The most effective speeches are those that use clear language in a series of short statements, and make the speaker’s points with conviction. Here are six tips to creating an effective campaign speech.

Image, Hand writing 'Words have power'.

Image by dizain / shutterstock

1. Get potential voters on side

On a ‘whistle-stop’ tour of villages, towns, cities, counties, territories and states, getting as many potential voters on board in as short a time as possible is critical.

Build rapport from the start. Know about the area you’re visiting and the issues that matter to the residents who live there. Comment on those issues to bridge the gap from outsider to local. Tell a story that they can relate to instead of just spouting statistics. Your audience needs context. If you connect with them, they’ll be prepared to hear what you have to say. To get their vote, you need them on your side.

In the 2016 US Presidential election campaign, Hillary Clinton tried to get the supporters of fellow candidate Bernie Sanders on side after he dropped out of the race. Clinton stated:

And to all of your [Sanders’] supporters here and around the country, I want you to know I’ve heard you. Your cause is our cause. Our country needs your ideas, energy and passion. That is the only way we can turn our progressive platform into real change for America. We wrote it together, now let’s go out and make it happen together!

2. Get your message out fast

We live in a world of distraction. People retain very little, so get your message out fast. You want a sound bite that will capture the attention of potential voters. Keep your statement short and connected to a core theme. Then weave that theme through four to five key messages to take your audience on a memorable journey.

3. Give equal measure to empathy, warmth, and authority

Know how many people are likely to attend the event where you’re giving your speech. Remember to welcome your audience and thank them for turning up. Then deliver your comments so that each person feels like you’re having a fireside chat with them.

Tone really matters — check out our online course to polish yours

A conversation is much better than a lecture, but don’t be too spontaneous. Get your timing right. Only tell a joke if you know everyone listening will get it, as no one likes being left out. And some events will be inappropriate for jokes.

The hard part is empathising with the concerns of potential voters while commanding authority. Remember to smile, and not just for the cameras. But also remember that some people view a show of emotion as a strength; others view it as a weakness. Exude confidence to assure them that you can lead and make decisions that deliver tangible benefits for them.

People may say they want to vote for someone they can talk to when what they really want is someone who can solve problems and make tough calls in any situation. So, above all, show your audience that you can do the job.

At the 2016 Republican National Convention, Donald Trump put his key message first and then tried to achieve a balance between warmth and authority. Trump stated:

U.S.A! U.S.A! U.S.A! Together, we will lead our party back to the White House, and we will lead our country back to safety, prosperity, and peace. We will be a country of generosity and warmth. But we will also be a country of law and order.

4. Stay in control and be confident

Your speech may start on the page, but you deliver it orally. Write as you will speak. Don’t waffle or include unfocused comments. Don’t get caught out using a voice that’s not your own. The audience will know immediately. Don’t be hesitant. The audience will know if you’re holding back and wonder why.

Only ask a question if you already know the answer. Use the problem–solution format throughout your speech. State the problem and provide an achievable solution. Make your messages unambigous and clear. See how your audience reacts, and respond accordingly.

In the end, leave your audience in no doubt about what you’re saying, why you’re saying it, and what they should do with your information. After all, you want their next step to be to vote for you.

5. Use repetition to best effect

Repeated messages stick. At the end, draw out your key themes and briefly repeat what you’ve said. Layer each message to build momentum to your final point. Make that point important enough that the audience will want to discuss it. This is another appropriate place for a sound bite. You need your name to stay at the top of the voters’ list of choices.

Former US President Barack Obama used repetitive phrases. Sometimes he ends a sentence in a way that makes people wonder what’s coming next. He makes a statement, pauses, and adds, ‘but that’s not what makes us…’ This makes people listen and helps to reinforce the point to come.

Obama has also used ‘I’ve seen it…’ to open statements. This shows he understands the concerns of the people — that he is one of them.

6. Take inspiration from the great orators

One of the best political speeches to incorporate the previous five elements was Franklin Delano Roosevelt’s first inaugural address to a country in the midst of the Great Depression. His 3 March 1933 speech points to the hard decisions that lie ahead. But it also reassures that a positive attitude and optimism about the future will see the country through the tough times.

The speech also notes that the people’s support and commitment to work together is an integral part of this journey. Roosevelt’s speech reads in part:

This is preeminently the time to speak the truth, the whole truth, frankly and boldly. Nor do we shrink from honestly facing conditions in our country today. This great nation will endure as it has endured, will revive and will prosper. So, first of all, let me assert my firm belief that the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance. In every dark hour of our national life, a leadership of frankness and vigor has met with that understanding and support of the people themselves which is essential to victory. I am convinced that you will again give that support to leadership in these critical days.

The speech is not only memorable — it has stood the test of time. It’s as relevant today as when first uttered more than 70 years ago.

Image, President Roosevelt.

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(Last updated: 19 October 2023)

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write an election speech

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Jul 17, 2017

Write a Political Speech

by The Campaign Workshop

speech for strategic communications

Write a Political Speech for Strategic Communications

Write a Political Speech - All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

Monroe’s Motivated Sequence

There’s a format used by most political speechwriters, whether they realize they’re using it or not, called Monroe’s Motivated Sequence.  When you write a political speech use the five components of the Monroe Sequence, you can develop a persuasive argument to communicate just about anything your campaign might need - GOTV, asking for donations, defending a policy - in no time! All you have to do is place your argument into these five strategic steps:

1. Attention: This is where you draw the audience in at the top of a speech. It’s often necessary to welcome people and thank certain members of your audience right away, but try to keep that part short. Instead, focus on engaging your listeners. An attention grabber could be anything from a short personal anecdote to a rhetorical question. It allows the audience to connect with you and settle in for the rest of the speech.

2. Need: The need step could also be known as the problem step. This is where your argument truly begins. In the context of a strategic communications plan, the need step often lays out how a certain elected official or policy isn’t doing the best job. In this phase of the speech, you want to invite the audience to question their current situation.

3.  Satisfaction: Satisfaction comes when you provide a solution to the problem that was laid out in the need step. You want to calm the audience’s anxieties by explaining how you are going to make their lives better, and how the problem doesn’t have to exist. Is the problem that the district’s representative is failing to support small businesses? Lay out your plans to promote the local economy. 

4.  Visualization: The visualization step can be a little bit tricky because it’s fairly similar to the satisfaction step. In the satisfaction phase, you are presenting the details of your solution. Visualization ramps things up a bit by inviting your audience to imagine what their lives would look like if your solution (most likely you getting elected) actually happened. You need to paint a clear picture that the audience can see themselves in.

5.  Action: It’s all built up to this - asking your audience to actually DO something about the problem in order to help achieve your solution. In a strategic communications plan, this often means asking for a vote or a campaign contribution. The most strategic action steps are clear and simple. You want the audience to understand exactly what it is that they can do, and then feel compelled to do it. The action step should sum up what the purpose of your speech was all about. 

While this is the most standard sequence used when you write a political speech, feel free to play around with the order of the steps. Just remember that ultimately, each of these steps is helping you prove a point. Don’t be afraid to break minor grammar rules, either. Writing for the ear is different than writing for the eye. If you spoke in the same style as most great writing, you would probably come off sounding a little distant or robotic to your audience. Starting sentences with conjunctions and using common language can actually work really well in a political communications. 

Have questions about how to write a political speech?  Comment below. Check out blogs on political communications here!

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write an election speech

How To Write A Political Speech

Brendan Finucane

11 min read

write an election speech

Crafting a compelling political speech holds immense importance for any aspiring politician and successful political campaign. It is a powerful tool for connecting with the audience, influencing opinions, and igniting action. To make speeches truly impactful, harnessing the power of voter engagement and direct sourcing is key. Politicians can gather valuable insights directly from the people they aim to represent by actively engaging with voters and listening to their concerns.

This approach adds significant value to speeches and establishes an authentic connection with voters. This blog post will explore the significance of delivering compelling political speeches and highlight the benefits of incorporating voter engagement and direct sourcing techniques. By the end, you'll gain practical insights into creating lessons that resonate with your audience and make a lasting impact. Revise your political speechwriting skills with valuable tips and actionable strategies!

Writing a compelling political speech that resonates with your audience is vital for any politician. Two key factors are crucial to achieving this: defining your objectives and knowing your target audience.

  • Defining the objectives: Your speech should have a clear purpose, whether it is to persuade, inspire, or educate your listeners. You can shape your address by defining your goals to achieve those desired outcomes effectively. ‍
  • Knowing your target audience: Understanding your audience's demographics, concerns, and aspirations is fundamental. This knowledge allows you to tailor your message in a way that connects with them on a personal level. You can create a speech that resonates deeply and captures their attention by addressing their needs and desires.

Research and Preparation

Research and preparation are vital steps in writing an impactful political speech. By gathering comprehensive data from various sources, conducting surveys, and analyzing voter demographics, you can enhance the effectiveness of your address. Here are key actions to take:

  • Collecting data from various sources: Traditional media such as newspapers, TV, and radio provide insights into current political events and public sentiment. Social media platforms like Twitter, Facebook, and YouTube offer information on trending topics and public discourse. Online forums and communities like Reddit, Quora, and specialized political forums allow you to tap into discussions and understand different perspectives. ‍
  • Conducting surveys and opinion polls: ‍ Engaging in surveys and opinion polls helps you gauge your target audience's opinions, preferences, and concerns. This data provides valuable insights to shape your speech accordingly. ‍
  • Analyzing voter demographics and specific concerns: ‍ Understanding your audience's demographics, including age, gender, and location, enables you to tailor your speech to resonate with their unique backgrounds and experiences. Additionally, identifying specific concerns and issues that matter to voters allows you to address them directly in your speech, making it more relevant and impactful.

By undertaking thorough research and preparation, you will have a solid foundation for crafting a compelling political speech that speaks directly to your audience's needs and aspirations. In the upcoming sections, we will explore these topics in more detail, providing you with practical strategies to integrate the collected data effectively into your speechwriting process. Get ready to take your political speechwriting skills to the next level!

Crafting a Compelling Political Speech

Crafting a powerful political speech requires careful consideration of the message you want to convey. Here are key steps to help you create a compelling address:

  • Identifying key issues and topics: Start by identifying crucial issues such as the economy and jobs, healthcare and social welfare, education and student debt, climate change and environmental policies, and national security and foreign affairs. These topics are often at the forefront of public discourse and resonate with voters. ‍
  • Prioritizing topics based on voter feedback and relevance: ‍ Listen to the feedback and concerns of voters through surveys, town hall meetings, and direct engagement. Prioritize the topics that resonate most with your audience, ensuring your speech addresses their pressing issues. ‍
  • Developing a compelling narrative: ‍ Structure your speech with a clear introduction, body, and conclusion to provide a cohesive flow. Utilize storytelling techniques to make your message engaging and relatable, capturing your audience's attention. Connect your experiences to policy proposals, humanizing your speech and showing your understanding of real-life impacts. Emphasize empathy and relatability to establish a genuine connection with your audience, showcasing that you understand and share their concerns.

Following these steps, you can craft a persuasive political speech highlighting key issues, resonating with voters, and inspiring action. In the following sections, we will delve deeper into each aspect, providing you with practical tips and techniques to enhance the impact of your speech. Prepare to deliver a memorable and influential address that leaves a lasting impression!

Rehearsing your political speech is a critical step that significantly aids your confidence and overall delivery. Here are some valuable tips to consider when it comes to rehearsing:

  • Practice makes perfect: Dedicate ample time to rehearsing your speech before presenting it to an audience. Aim to rehearse your address at least five times to familiarize yourself with the content, structure, and flow. ‍
  • Seek feedback from your team: Once you've practiced independently, deliver your speech to your team and invite their constructive criticism. Their feedback can provide valuable insights and help you refine your points, delivery, and overall performance. ‍
  • Conduct a full dress rehearsal: Organize a complete dress rehearsal with your team, where they play the roles of a moderator and your competition. This simulation allows you to identify potential weaknesses in your arguments, anticipate challenging questions, and fine-tune your delivery. ‍
  • Capture and review your performance: Consider filming yourself giving the speech during rehearsal. Watching the recording afterwards lets you objectively evaluate your performance, body language, and speaking style. Take note of areas where improvements can be made and make adjustments accordingly. ‍
  • Ensure accessibility through simplicity: While rehearsing, approach your speech from the perspective of someone unfamiliar with the topics you're addressing. Use simple language and many analogies to make your political speech accessible to many listeners. This approach enhances understanding and enables your message to resonate with the entire electorate.

By incorporating rehearsal into your speechwriting process, you can boost your confidence, identify areas for improvement, and deliver a polished and impactful speech. Remember, rehearsing allows you to refine your points, connect with your audience effectively, and ensure your message is conveyed clearly, concisely, and relatable. ‍

Use Common Language

Using common language in political speech writing is essential to effectively connect with your audience and ensure your message resonates with a wide range of listeners. Here are key considerations when it comes to using common language:

  • ‍ Speak in an accessible manner:   Communicate in a way that is easily understandable to all. Avoid excessive jargon, complex terminology, or convoluted sentences that may confuse or alienate your audience. Use clear and concise language that allows anyone to grasp your message. ‍ ‍
  • Avoid offensive terms:   Maintaining a respectful and inclusive tone during your speech is important. Steer clear of profane or derogatory language that could offend or marginalize certain groups. Treat your audience with respect, emphasizing unity and understanding. ‍ ‍
  • Harness the power of stories and personal accounts:   Stories and first-person narratives profoundly impact your audience. Utilize relatable anecdotes and real-life experiences to illustrate your points, making your arguments more engaging, relatable, and emotionally compelling. ‍ ‍
  • Balance simplicity with depth:   While most of your content should be easily understandable by anyone, it is acceptable to incorporate academic research, quotations, or statistics that may require additional explanation. Find a balance between simplicity and depth, ensuring that even complex ideas can be grasped by your listeners with the appropriate context and explanation.

Using common language can effectively bridge the gap between complex ideas and the understanding of your audience. Remember, the goal is to connect with as many people as possible, making your message accessible, relatable, and impactful. So, craft your speech with clarity and simplicity while utilizing stories and personal accounts to create an emotional connection that resonates with your listeners.

How to Construct An Argument

Constructing a compelling argument is crucial to writing a persuasive political speech. Here's a step-by-step guide to help you build a strong and impactful argument:

  • Clearly state your thesis: Begin by articulating your main point or thesis statement. This sets the foundation for your argument and provides a clear focus for your speech. ‍
  • Gather supporting evidence: Collect relevant facts, statistics, expert opinions, and real-life examples that support your thesis. Strong evidence adds credibility and strengthens your argument. ‍
  • Organize your points logically: Structure your argument logically and coherently. Present your facts in a sequence that builds upon each other, leading your audience towards your main thesis. ‍
  • Anticipate counterarguments: Consider potential counterarguments to your position and address them proactively. This demonstrates thoroughness and strengthens your overall argument. ‍
  • Use persuasive language: Choose words and phrases that are persuasive and compelling. Craft your message to resonate with your audience emotionally and intellectually. ‍
  • Appeal to logic and emotions: Blend logical reasoning with emotional appeals to make your argument more persuasive. Use rational evidence to support your claims and evoke emotions to connect with your audience more deeply. ‍
  • Use rhetorical devices: Employ rhetorical devices such as repetition, analogy, and rhetorical questions to enhance the impact of your argument and make it more memorable. ‍
  • Summarize and restate your main points: Conclude your argument by summarizing your main points and restating your thesis. Leave your audience clearly understanding your position and a compelling call to action.

These steps can construct a strong and persuasive argument in your political speech. Remember to support your claims with evidence, organize your points effectively, and appeal to logic and emotions. With a well-constructed argument, your address will be poised to influence opinions and inspire action.

Voter Engagement for your Speech

Engaging with voters through various tactics is essential to crafting a compelling political speech. Here's why it matters and how you can make the most of it:

importance of voter contact tactics:

  • Door-to-door canvassing allows you to connect with voters on a personal level, fostering trust and building rapport.
  • Town hall meetings provide a platform for open dialogue, enabling you to directly understand local issues and concerns of the community.
  • Phone calls and text messages offer an opportunity to engage voters individually, creating a sense of importance and personal connection.

Benefits of engaging voters directly:

  • Building trust and rapport strengthens your relationship with voters, making your message more impactful and memorable.
  • Understanding local issues and concerns firsthand helps you address them effectively in your speech, showing your commitment to representing the community's needs.
  • Obtaining firsthand stories and anecdotes allows you to humanize your speech, adding authenticity and relatability to your message.

Techniques for effective voter engagement:

  • Active listening and showing empathy demonstrate your genuine interest in understanding voters' perspectives and concerns.
  • Asking open-ended questions encourages voters to share their thoughts and experiences, providing valuable insights for shaping your speech.
  • Encouraging voter participation in the speechwriting process empowers them. It ensures their voices are heard, enhancing the authenticity of your speech.
  • Utilizing social media platforms to solicit input and feedback broadens your reach. It allows you to engage with a wider audience, gathering diverse perspectives and ideas.

By actively engaging voters through canvassing and other community outreach , you gain invaluable insights, stories, and anecdotes that can greatly enrich your political speech. In the upcoming sections, we will delve deeper into these techniques, providing you with practical strategies to maximize voter engagement and create lessons that truly resonate with your audience. Get ready to harness the power of direct sourcing and make a meaningful impact with your speech!

Incorporating voter input into your speechwriting process is a powerful way to create speeches that truly resonate with your audience. Here's how you can leverage voter input, with a special emphasis on the significance of canvassing:

  • ‍ Analyzing and categorizing voter stories and concerns: By carefully listening to voters' stories and concerns gathered through canvassing, town hall meetings, and other engagement tactics, you can analyze and categorize them to identify common threads and key issues. ‍ ‍
  • Identifying common themes and patterns: By recognizing recurring themes and patterns in voter input, you gain insights into your constituency's collective concerns and aspirations. This knowledge allows you to address them effectively in your speech. ‍ ‍
  • Integrating voter anecdotes into the speech: Personalizing the message by incorporating specific anecdotes and stories voters share, you personalize your speech, making it relatable and impactful. Highlighting real-life impacts: Sharing how specific policies or decisions affect real people helps create a deeper understanding and empathy among your audience. ‍ ‍
  • Acknowledging and addressing dissenting viewpoints: While incorporating voter input, it's important to acknowledge and address dissenting views. By respectfully engaging with opposing perspectives, you demonstrate inclusivity and a willingness to consider all voices.

By actively involving voters in the speechwriting process, you ensure their concerns and experiences are reflected in your message. This adds authenticity and relatability and strengthens your connection with your audience. In the subsequent sections, we will delve deeper into these strategies, providing you with practical tips to seamlessly integrate voter input into your political speeches. Get ready to create addresses that truly resonate and engage your audience profoundly!

The Ten Minutes Beforehand

The ten minutes beforehand hold significant value in maximizing the impact of your political speech. Here's how you can make the most of this crucial time, offering practical strategies to enhance your performance and connect with your audience:

Center yourself through mindfulness techniques:

  • Take deep breaths to calm your nerves and center your mind.
  • Practice mindfulness or meditation to focus your thoughts and promote a sense of presence.

Review your key talking points:

  • Take a moment to mentally review the main points and messages you want to convey.
  • Ensure that your speech aligns with your objectives and resonates with your audience.

Visualize success:

  • Visualize yourself delivering a powerful and impactful speech with confidence and clarity.
  • Envision a positive response from your audience, creating a sense of belief and determination.

Positive self-talk:

  • Engage in positive self-talk to boost your confidence and banish self-doubt.
  • Remind yourself of your strengths, expertise, and message value.

Establish a connection with your audience:

  • Scan the room and make eye contact with individuals in the audience.
  • This brief interaction establishes an initial connection and helps you establish rapport.

Review technical aspects:

  • Double-check any specialized equipment or visual aids to ensure they are functioning properly.
  • Familiarize yourself with the stage setup and microphone placement for seamless delivery.

Warm up your voice and body:

  • Perform vocal warm-up exercises to ensure clarity and projection in your speech.
  • Engage in gentle stretches or movements to release tension and promote a relaxed body language.

By utilizing these strategies ten minutes beforehand, you can optimize your mindset, refine your delivery, and establish an immediate connection with your audience. Remember that these moments set the stage for a memorable speech, allowing you to effectively convey your message, inspire your audience, and leave a lasting impact.

Engaging voters through direct sourcing, especially through canvassing, holds immense power in creating impactful political speeches. By incorporating voter input, speeches can exude authenticity and relatability, connecting with the concerns and aspirations of the electorate. This approach inspires trust and establishes a strong connection between politicians and the people they aim to represent. Crafting well-articulated speeches that resonate with voters is a transformative way to influence opinions and ignite action. As you refine your speech writing skills, remember the significance of actively engaging voters, listening to their stories, and addressing their concerns. By doing so, you will deliver speeches that make a lasting impact, inspire change, and foster a deeper connection with your audience.

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Speech Writing for Political Campaigns

Jun 16, 2020

Speech Writing for Political Campaigns

Writing a political speech is an art form. Not only must you craft words that will captivate and engage an audience, but you must also choose the perfect words to convey your message.

A great speech is essential for any successful political campaign. After all, how else will voters be able to hear what you have to say?

What is Speech Writing for Political Campaigns?

Every successful political campaign is built on words. Whether it’s a debate, stump speech, or acceptance speech, the right words can capture voters’ attention and ultimately win their support.

That’s why all campaigns employ professional speechwriters to craft persuasive, compelling messages that will help them win over supporters. Let’s take a closer look at the role of speechwriting in  political campaigns .

What does a Speech Writer do?

The primary job of a speechwriter is to craft messages that connect with the target audience and persuade them to vote for the candidate they represent.

They need intimate knowledge of current events and politics to create impactful and relevant messages.

Unlike other forms of writing, such as fiction or  journalism , speechwriting requires a deep understanding of how people think and feel to create speeches that connect with listeners.

crafting the Perfect Speech for Political Campaigns

Writing a political campaign speech requires more than combining a few catchy phrases.

It requires thought, research, and a deep understanding of the issues. To craft an effective political speech, you must first consider your audience and decide what topics to discuss and how to deliver your message engagingly.

Let’s look at some tips for providing the perfect political speech.

The Anatomy of a Political Speech

When writing political speeches, several vital elements need to be included.

First and foremost, the introduction should grab the audience’s attention and set the tone for what follows.

This could include introducing yourself or explaining why your platform is essential and relevant.

Avoid using too much jargon or technical terms in the introduction; instead, focus on connecting with your audience emotionally and inspiring them with your words.

The body of the speech should include more details about your platform, such as specific policies or initiatives you plan to implement if elected.

When writing this section, it’s essential to keep it simple and concise so that everyone in attendance can easily understand your points.

Use stories or anecdotes about your topic to illustrate its importance and relevance.

When it comes time for the conclusion, remember that it is not just a summary of everything you’ve said; instead, it should drive home your main points one last time before leaving the stage.

Be sure to thank everyone in attendance for their time and encourage them to vote for you in the upcoming election!

Know Your Audience

The vital thing you should do when crafting a  political speech  is to know your audience.

Think about who will be listening to your address and what their beliefs might be. What type of language will they understand?

What topics do they care about? Once you have identified the targeted audience, you can begin crafting your speech accordingly.

Create an Outline

Once you have identified your targeted audience, it’s time to create an outline for your speech. Think about the main points or arguments you want to make and list them in order of importance.

This will help keep your address focused and organized, ensuring all key points are included in the final draft.

This outline can act as a roadmap when it comes time to write the speech.

Write with Emotion

When writing a political speech, emotion should always come first.

You want your words to connect with people emotionally; that’s how you get them to relate to and support your message.

Use powerful language that evokes strong feelings among those in attendance, such as “united” or “revolutionary,” instead of more mundane words like “big” or “change.”

By utilizing emotionally charged language, you can ensure your message resonates with everyone in attendance—and beyond!

Understand Your Audience

The most important aspect of writing a speech is understanding who will receive it. Who are they? What do they care about?

How much do they know about the issue? Answering these questions should help craft your speech to resonate with your audience and get them excited about your message.

Develop Your Argument

Once you understand your audience, you must decide what topics to discuss and how to present them.

You need to develop a well-researched and logical argument to convince people of your point of view.

Use data points or real-life examples to illustrate your issues so people can relate to them personally.

This will make it easier for them to connect with you emotionally and intellectually.

For example, if you are discussing economic policy, cite statistics showing how many jobs have been created or lost over the past year to demonstrate the impact of current policies on employment rates.

Plan Your Delivery

Once you have developed an argument based on facts and logic, it’s time to think about delivery.

Think carefully about how you want to speak—the tone of voice you wish to use (e.g., severe vs. casual), whether you want pauses or dramatic silences during certain parts of the speech, etc.—

And practice accordingly until you feel comfortable with it all. It’s also essential that any jokes or stories you tell fit within the context of the rest of your speech and don’t detract from its overall message.

Remember: less is more when it comes to addresses! A concise yet meaningful message will be more effective than one filled with long-winded stories or irrelevant anecdotes.

Speech Writing Secrets for Winning Political Campaigns – How to Craft an Unforgettable Speech?

Writing a speech that leaves a lasting impression can make all the difference in a political campaign. Whether you’re running for office yourself or representing another candidate, the ability to craft an unforgettable speech is critical.

But what does it take to accomplish this feat? What speechwriting secrets can help you create a winning political campaign?

First and foremost, it’s essential to understand your audience. Who are the people that you’ll be speaking to, and what are their concerns and interests?

This knowledge will help you tailor your message to resonate with them on a deeper level.

Secondly, begin with a powerful, attention-grabbing introduction that immediately commands your audience’s attention.

This could be an anecdote, a quote, or a statistic, but whatever it is, it should be relevant and emotionally engaging.

Write a Powerful Speech For Your Political Campaign – The Ultimate Speech Writing Guide?

As a political candidate, you must establish a powerful connection with your audience through a dynamic and compelling speech.

A great political speech is about delivering your message and inspiring your audience to rally behind your cause.

To achieve this, you must craft an informative and emotionally charged speech. With the ultimate speech writing guide provided here, you can create that powerful speech that will leave your audience amazed and willing to support you in your political campaign.

Your speech should begin by defining your constituents’ problems and outlining your plan to address them.

Your solutions must be realistic, viable, and achievable; otherwise, you risk losing credibility and support from your audience. Craft a message that emphasizes your commitment to taking effective action to implement these solutions.

Crafting a Winning Political Campaign Speech with Proven Strategies?

Crafting a winning political campaign speech is no easy feat. It requires strategic planning, practical communication skills, and a deep understanding of your audience’s wants and needs.

Political speeches can make or break a campaign. Therefore, effective speechwriting strategies must be implemented to deliver a message that resonates with voters.

A strong opening statement is crucial to a winning political campaign speech. The first few lines of an address are critical to capturing the audience’s attention and setting the tone for the rest of the lesson.

It is essential to craft an opening statement that is impactful, concise, and reflects the overall message of the campaign. An opening that establishes a connection with the audience and emphasizes common goals and aspirations can incredibly impact the candidate’s and voters’ bond.

Learn How to Write an Effective Speech for Your Political Campaign.

As a political candidate , delivering an effective speech is crucial for winning over voters and gaining their support. An effective speech should be persuasive, engaging, memorable, and reflect your political priorities, values, and beliefs.

Therefore, it is essential to master the art of speechwriting to ensure your intended audience’s message is heard and understood.

To write an effective political speech, you must first identify your target audience and understand their expectations and concerns.

You should also research the latest political issues and trends in your area and consider your personal experiences and perspectives on the topic at hand.

This will help you create a relevant and compelling speech for your audience.

Unlock the Art of Writing Speeches for Political Campaigns?

Political campaigns are characterized by the art of persuasion, with a significant emphasis placed on effective communication through speeches. A well-crafted campaign speech can sway voters and change the course of an election.

Therefore, aspiring politicians must learn the art of crafting impactful speeches that resonate with their target audience.

The first step towards unlocking the art of writing speeches for political campaigns is to identify and understand the target audience.

Who do politicians seek to reach with their messages? What issues are relevant to this demographic? Answers to these questions help inform the speech’s content and tone, ensuring its relevance and effectiveness.

Conclusion:

Writing a great political speech takes skill, practice, and dedication, but when done right, it can make all the difference between winning or losing an election .

By understanding the anatomy of a political speech and how each element contributes to conveying ideas effectively, you’ll be well-versed in crafting effective speeches for any situation!

Whether you’re running for office yourself or you’re to help someone else get elected, taking some extra time and effort into polishing up those speeches can go a long way towards making sure they leave a lasting impression on voters!

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Presidential Election Concession Speeches and Messages

These statements demonstrate a tradition in American politics of almost immediate concession of defeat by the losing candidate in presidential contests.  These remarks and messages have typically included congratulations to the winner, acknowledgement that the outcome reflects the workings of democracy, and pledging to work for common solutions to problems in the future.  The practice has been observed whether the margin of victory was extremely narrow or quite large and whether the campaign was bruising or more gentle.

We at the APP plan to fill out this collection of interesting documents to be as inclusive as possible.

 
Donald Trump NONE (see footnote-1) November 3
November 9 - 11:40 am ET
November 7 - 12:55 am ET
November 4 - 11:18 pm ET
November 3
December 13
November 5 - 11:25 pm ET
November 3 - 10:20 pm ET
November 8 - 11:16 pm ET
November 6
November 4 - 9:54 pm ET
November 3 - 12:14 pm ET
November 7
November 6
November 4
November 9 - 3:15 am ET
November 7 - 1:20 am ET
November 5
November 3
November 8 - 3:12 am ET
November 6
November 4 - 1:34 am ET
November 8
November 7
November 5
November 3
November 22 - 8:25 pm ET
November 5 - 11:00 pm ET
November 5 - 11:45 pm ET
November 5
November 8 - 8:30 pm ET
November 8 - 12:00 pm ET
November 5

(1) Some may regard Donald Trump's remarks on January 7, 2021 to be a "concession" because he acknowledged that a transition to a "new administration" would take place.  The APP does not consider this to be a traditional "concession" as there is no acknowledgement of the legitimacy of the election, a pledge to work for the greater good of the country, and does not directly address President-elect Biden congratulations on his election victory.  See: .

: "Presidential Election Concession Speeches and Messages." The American Presidency Project. Ed. Gerhard Peters and John T. Woolley. Santa Barbara, CA: University of California. 1999-2021.

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How to Write a Presidential Speech?

Jason Burrey

Table of Contents

Presidential Speech Writing

Running for student government election and looking for a strong presidential campaign speech example? Public speaking is quite challenging and requires a specific set of advanced skills.

President’s talks are direct communications between the president and the people of the country. They connect people across the nations and compel them to take actions which have vital consequences for the growth.

Those happen on specific occasions like president’s inaugurals, f.e. They can be responses to imperatives or represent initiatives, declaring the policy and setting people on a new course.

Compelling presentations combine strategic writing, comprehensive planning, and confident delivery. In this guide, you will find useful tips on how to convince your audience to support your cause or join your team.

How to write a presidential speech

Whether it is an election of the president or a school-associated election, the speech has to be persuasive and convey a clear relevant message across the public. Speakers have to convince everybody that they are the right candidates for the job and persuade people to vote for them.

How to write a presidential campaign speech?

Keep it simple. The most effective presentations are written in clear language and short sentences. Use these quick tips to present your main points convincingly and intelligently.

  • Speak about major issues that matter to voters . Create an outline of talking points.
  • Keep sentences short and related to your key message.
  • Thank your audience for attending the event and make them feel you are chatting with each of them .
  • Write like people talk and use the problem-solution format .
  • Present your ability to make changes for the better happen. Show your passion.
  • Avoid insults and focus on the bright side .
  • Repeat key themes, using repetitive phrases at the beginning, in the middle, and at the end.
  • When concluding, encourage people to take action and thank them for their time.
  • Take inspiration from the best politicians and public speakers. Read powerful pieces, which stood the test of time.

How to start a presidential speech

It’s critical to start a public speaking piece correctly. Brainstorm several essential ideas before writing.

Outline what you would like to say in your introduction. In this part, you should include an appropriate greeting, acknowledge important people, and briefly explain the reasons for your public speaking.

… How to do it right?

  • Include your greeting in the first couple of sentences.
  • Acknowledge your audience and everyone of importance.
  • Briefly speak about the objective of your presentation.
  • Use some humor to break the ice, if appropriate.

Presidential speech examples

Now, as we have discussed the key ideas on how to write a presidential campaign speech, we’ll move on to a bit of practice.

If you have never written speeches before, you might be slightly unsure. There would be dozens of questions, like:

  • Where to find exciting ideas worth including in your piece?
  • How to organize them?
  • How to communicate your great ideas to an audience?

Speechwriting is an art that requires a lot of work and dedication. If you face writing issues, the best thing for you is learning from others and looking for inspiration in a good presidential speech example.

Good examples can help candidates create exciting and motivating public speaking pieces.

Presidential campaign speech example

Are you willing to participate in school government elections? See this campaign presentation written by a student for additional inspiration.

Hello, my fellow Americans, my name is Kate Smith. I am running for school president. You might be saying to yourself: “Is Kate qualified to lead us as a student body president? She has been at our school for only one year.” I have several great reasons why you should vote for me. I have a sense of humor. I really enjoy being involved in school life. I am persistent, and I always put all my energy into everything I do no matter how long it takes. I always finish what I start doing. I am a compassionate leader and promise to listen to your opinions before making decisions. I come from a different school, and I have some new ideas for you. Vote for me if you are ready for a change. Should you elect me, I will never let you down. Thank you for listening.

Presidential acceptance speech example

Take a look at presidential acceptance speech example which can serve you as a template if you lack ideas on how to start.

Good evening, ladies and gentlemen. I especially welcome my family and friends who have traveled here to support me. I promise I won’t bore you with a long speech. I’m honored and privileged to have been elected as president of our club. I will do my best to meet the challenge. I would like to take this opportunity to acknowledge the great performance of our previous leader Richard White. He guided us in carrying out many projects for the benefits of our community. Congratulations to our new vice president Alice Brown, our new board members, and all our fellow club members who have shown their confidence in me. I am grateful for your tremendous support and look forward to serving with you in order to make people’s lives better.

Presidential election speech example

There are plenty of online resources, where students can find a memorable presidential election speech example.

Get a better understanding of how to make it all appealing to voters. Review a short passage created for an imaginary candidate.

Thank you all for being here, your warm welcome, and friendly support. I know you are here because our country has come to a crossroad. In fact, it’s the most critical election of our lifetime. You have to choose whether our society makes a U-turn or moves forward to a great future and prosperity. It’s up to us, whether we change the existing political landscape of our country or not. Loads of issues divide us into small confronting groups. But I would rather focus on the common grounds that we all share and need to cultivate. These are issues where we can make progress.

How to cite a presidential speech

write an election speech

There are specific rules on citing a presidential speech in every citation style – APA, MLA, Harvard or Chicago. In this article, we provide students with templates showing how to cite a presidential speech in Chicago style, and how to cite a presidential speech in APA style.

You need a documented source of presentation in video, text (an online transcript, a book) or recorded audio. To format your citations properly, you have to write down the following information:

  • Speaker’s name and surname.
  • Date when a piece was delivered.
  • Name of the editor.

How to cite a presidential speech in Chicago style?

Use the following structure to cite a book :

Speaker’s Surname, Name. “Title.” Year of Delivery. In Title of Book, edited by Editor. City, State: Publisher, Year of Publication.

Citing online transcript:

Speaker’s Surname, Name. “Title.” Speech, Location, Date. “Webpage Title,” Site Title. Accessed Date. URL.

How to cite a presidential speech in APA style?

Use APA citation of a book :

Online transcript citation :

We hope that our easy tips on how to write a presidential speech and on how to cite a presidential speech will help you succeed in creating most stunning.

If you follow our guidelines, the only thing left to worry about would be: Where is the teleprompter for a presidential speech?

The teleprompter is a beneficial device that allows speakers to look natural and have no risk of forgetting or losing lines. We also recommend having a printed copy of your presentation for even more confidence.

Afraid your presidential speech won’t be high-end? Hand it to our writers, and get a top-notch text back! Psst, it’s done in a few clicks only…

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Speech for School Election in English - 10 Lines, Short and Long Speech

An election is one of the essential pillars of democracy, and it is through this democratic system that people can choose the representatives of their choice who they feel have the capability to become leaders. Here are some speeches for the school election.

10 Lines Speech for School Election

"Somewhere inside us is the power to change the world."

1. A pleasant morning to all my friends who are present here. As we are aware, today is school election day. The fact that you are here shows that I have your support.

2. The decision to contest the student council election was challenging. But If you aspire to help the people around you, solve their problems and work for their interests.

3. A school provides the first opportunity to give wings to your dreams.

4. We all are fortunate to study in this excellent school where students have ample opportunities to explore, expand and excel.

5. Being a student takes work; becoming a school leader will take a lot of work.

6. But I assure you, if I win the election, I will work for the benefit of all of us.

7. If you would like the school to introduce an introductory Artificial Intelligence course as a vocational subject or provide excellent quality food in the canteen, I will vouch for that.

8. Friends, I believe in working as a team. No leader can survive alone, and the best results are obtained when the interests of everyone are taken care of.

9. I stand for justice and won't let you down if you choose me.

10. As I conclude my speech, I urge all of you to vote for me and give me a chance to take this school to greater heights.

Short Speech for School Election

"If there was one thing you could change about this school, what would it be!"

A pleasant morning to everyone present here. I am so happy to see all of you in active mode, and this points to your support for me.

Once Abraham Lincoln said, "Of the people, by the people, for the people." This describes the essence of democracy; in a democratic country, people can choose their government by themselves without any pressure.

Elections are the best tool if they are used relatively and no malpractice is allowed. Candidates should remember this if people have the right to choose them and will enable them to run the government, and if they don't, then they can be overthrown as well by the people. They are free to vote for any candidate according to their preferences.

Election gives us the power to choose the best leader in every session. If one is not performing up to the mark, he can be replaced in the next voting session. An election is an excellent opportunity for people to voice their dissatisfaction. People can replace undesirable leadership with a better alternative through the election.

With my experience and passion, I could be a great leader. I promise to do my best to curb bullying, increase student interest in school and increase overall academic achievement.

Long Speech for School Election

"Voting is the expression of our commitment to ourselves and one another."

Firstly, let me thank you all for your presence here today. As you all know that I am running for the Presidential post in the upcoming school council election, I would like to use this opportunity to share my views about the kind of work I would love to do for the welfare of the school and the students.

"Of the people, by the people, for the people," stated Abraham Lincoln once. This sums up democracy in its most basic terms; citizens make their own, pressure-free decisions about their government. Same way, students can make these decisions to elect a candidate for the presidential post for the school student council.

As a student, I feel that education is not just the pillar of success for us. We all need good services, be it infrastructure, adequate counseling, focus on extracurricular activities, and vocational courses on personality development. Being a student takes work; becoming a student leader is challenging. Today, I am feeling the same while addressing you and asking for your support in the election.

If I Get Elected

It is rightly said, “with great power comes great responsibility”.

If I get elected, my first work would be to improve the sanitation and hygiene of the students. I shall ensure that our playground and the parking lot are appropriately maintained and sanitized. I am also considering seeking confirmation from the administration to allow two game periods a day, considering the workload we have.

We are thinking of implementing a photography course and piano classes as vocational subjects in the coming days, and our team is working hard to achieve all these goals. If given this opportunity, I shall fight for equality, justice, and transparency for our student council, where every student gets a chance to raise their voice.

Sadhguru once said, "Integrity, Insight, and Inclusiveness are the three essential leadership qualities". We also believe in the same principle of leading an organization or a system, where our sole aim is to take care of the interests of the students of our school so that they get the best education, health, and hygiene facilities. All these factors are essential for their overall development, as well as for the school's progress too.

Our focus is not just on academic progress, but we also have our priorities set on co-curricular activities and sports. We plan to allocate more coaches in games like volleyball, cricket, football, badminton etc to all sports enthusiasts who want to pursue a career in this field.

With my experience and passion, I think I could be a great leader. Friends, I also believe in working as a team, and fighting for justice, whenever the need arises. Together with me, let us work for the well-being of the student and the school. Choose your vote wisely, and may the best person win.

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How to Write a Student Election Speech

Brandi laren, 25 jun 2018.

How to Write a Student Election Speech

If you are a leader and aspire to inspire others, running for student government is an ideal choice. Even the process of entering an election will give you a first-hand lesson in leadership, voting, elections and politics. It doesn't matter if you are running for president, vice president or secretary of the student council, you will have to prepare a speech and present it to your classmates. This speech, along with other campaigning tactics, like putting up posters, can make a big difference.

Explore this article

  • Introduction
  • Main Points

1 Introduction

Start your speech by welcoming your classmates and thanking them for attending. Then, introduce yourself, describe what office you're running for and quickly state why you're the best candidate. For example, "Good morning, everyone. My name is John Smith and I'm running for president of the student council. As students, we are ready for change in our school. I am the person who can help. As president of student council, I would fight for better school lunches, more after-school activities and more field trips." Talk briefly about some of your other leadership positions at school and why they have prepared you for the position. Use your personality to draw in your classmates and ignite their interest in learning more about you.

2 Main Points

Focus on the student body's interests. What are some things that students have been requesting at your school? What have they been complaining about? If you could improve five things about your school, what would they be? Use these elements in your speech. Let them know that you've been paying attention. For example, "We are tired of bad school lunches. As president of the student council, I will fight to get us better meals." Try not to make false promises. Talk about school supplies and events and other things that you are more likely to have control over. State these things briefly in your speech. If you have a catchy slogan you've been using on your posters around the school, don't forget to use that, throughout your speech.

Conclude by letting your classmates know that if you are elected, you'll be working for them. Tell them that you'll always be open to their ideas on how the school can be improved and be more fun and enjoyable. Your campaign speech should only be about one to two minutes long, so make sure you keep your points short and meaningful. Think of a creative ending that will serve as a punctuation mark and leave your classmates wanting more.

  • 1 Benedictine University: How to Write a Meaningful Manifesto
  • 2 Forbes: 10 Keys to Writing a Speech

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4 takeaways from the first presidential debate

Domenico Montanaro - 2015

Domenico Montanaro

President Biden and former President Donald Trump participate in the first presidential debate of the 2024 elections at CNN's studios in Atlanta on June 27.

President Biden and former President Donald Trump participate in the first presidential debate of the 2024 elections at CNN's studios in Atlanta on June 27. Andrew Caballero-Reynolds/AFP via Getty Images hide caption

If some people who listened to the radio in 1960 thought Richard Nixon won the presidential debate with John F. Kennedy, then maybe people reading the transcript of Thursday night’s match-up would think President Biden won.

But elections aren’t won in transcripts. The reality is, fairly or not, debates are often about optics — how the candidates present themselves, defend their records and parry attacks.

Guests at the Old Town Pour House watch a debate between President Biden and former President Donald Trump on Thursday in Chicago. The debate is the first of two scheduled between the two candidates before the November election.

Fact check: What did Biden and Trump claim about immigration in the debate?

And that’s why so many Democrats are ringing the fire alarms after the first general-election presidential debate of 2024. The Biden campaign said the president had a cold to explain why he sounded so hoarse and weak. But Biden’s stumbles right from the beginning played into his biggest vulnerability — his age and whether the 81-year-old is up to the challenge of handling four more years in office.

There were issues for Trump, too, as he continued to spread falsehoods and bathe in the kinds of conspiratorial grievances that have turned off many voters.

Not much has changed the dynamics of this race; will anything that happened Thursday night make a difference either?

Here are four takeaways from the first Biden-Trump debate of this campaign:

1. First and foremost, let’s talk about the elephant in the room – Democrats have to be wondering if they’d be better off with someone else as their nominee.

Neither candidate is the official nominee yet. The national political conventions haven’t happened — but it’s next to impossible that Democrats would replace Biden.

Still, given he delivered the kind of performance Democrats feared, party leaders, strategists and many voters, frankly, had to be wondering during this debate what it would be like if any of a handful of other Democrats were standing on that stage.

Biden got a bit stronger as the debate went on, especially on foreign policy. He had some one-liners, like calling Trump a “whiner” when Trump wouldn’t definitively say that he would accept the results of the 2024 election. But Biden often wasn’t able to show vigor or consistently convey what he wanted to say. He simply couldn’t deliver the kinds of happy-warrior blows with that toothy smile audiences have seen from Biden in years past.

“Sometimes the spin don’t spin,” one Democratic strategist texted midway through the debate when asked for reaction.

2. If how Biden sounded wasn’t bad enough, the visuals might have been equally as bad.

An important rule of thumb for candidates — and moderators — in debates is to be conscious of how things look, of how you look, of what people are seeing at home. And what people saw — and this was predictable — was a split screen.

This combination of photos shows Republican presidential candidate former President Donald Trump, left, and President Joe Biden during a presidential debate hosted by CNN on Thursday in Atlanta.

What to know about the key policies that got airtime in the presidential debate

Biden wasn’t able to use that to his advantage at all, even as Trump doled out falsehood after falsehood. Instead, he looked genuinely shocked and confused, which is never a good look.

Trump and his base might not care about late-night comedy, but this week’s monologues are going to sting Democratic voters.

3. The format — and hands-off moderators — benefited Trump.

The muting of the candidates was likely intended to make the debate calmer and not allow Trump to run roughshod over the moderators or his opponent. But it had the effect of making Trump seem more sedate than usual.

Trump employed rounds of verbal jujitsu, in which he threw back his own vulnerabilities and directed them toward Biden. He was even able at one point, during a strange exchange about golf handicaps, to say, “Let’s not act like children.”

The moderation, or lack thereof, also allowed Trump to spread falsehoods and hyperbole without being interrupted or corrected. CNN indicated before the debate that the moderators were not going to play a strong role in fact checking the candidates, and they lived up to that.

They left it to the candidates, essentially, and with Biden unable to deliver in real time and the moderators declining to, the audience was left with a salad bowl full of rotten eggs and moldy lettuce that passed for facts.

4. This debate might not move the needle much, if at all.

Despite Biden’s struggles, which will understandably get the headlines, Trump had some difficult moments, too, especially in the second half of the debate.

In addition to spreading myriad falsehoods, he did little to credibly defend his conduct on and before the Jan. 6 siege on the Capitol; he used the kind of hyperbolic and vituperative language that has long turned off swing voters; and showed why many are concerned about some of his positions on the issues, especially on abortion and how the U.S. should be represented on the world stage.

So despite Biden’s shortcomings, millions will still likely vote for Biden, anyway, because he’s not Trump.

The bottom line is: Americans have said they are unhappy with their choices, and, in this – the biggest moment of the 2024 presidential campaign yet — it was clear why.

Correction June 28, 2024

A previous version of this story referenced this week's live SNL episode but in fact the show is on its summer hiatus.

Watch CBS News

The Supreme Court ruled that Trump has immunity for official acts. Here's what happens next.

By Robert Legare , Melissa Quinn , Graham Kates

Updated on: July 2, 2024 / 3:41 PM EDT / CBS News

Washington — The Supreme Court on Monday ruled that former presidents are entitled to immunity from federal prosecution for official acts, a landmark decision that has major ramifications for former President Donald Trump.

The ruling dealt primarily with special counsel Jack Smith's case against Trump in Washington, D.C. While the court's 6-3 decision made some specific determinations about what conduct alleged in Smith's indictment cannot be brought to trial, the majority left much of the decision-making up to U.S. District Court Judge Tanya Chutkan, who is overseeing that case. Chutkan will have to decide whether much of the alleged conduct in the indictment was "official" or "unofficial" in nature. 

Trump faces a second federal case in Florida related to classified documents, and state charges in Georgia dealing with the 2020 election. He was also convicted on state charges in New York in May. The court did not address those cases in its decision, but the judge overseeing the New York case soon delayed Trump's sentencing to resolve a dispute stemming from the justices' ruling. The potential impact on the Georgia matter is less clear. Trump has pleaded not guilty on all charges.

Here's what the ruling could mean for each of Trump's criminal cases:

Trump's 2020 election case

The Supreme Court declined to dismiss the entirety of Smith's case against Trump in Washington, where he is charged with four counts stemming from his conduct after the 2020 election. Instead, the six conservative justices decided to send the case down to Chutkan's court and instructed her to review the indictment under the legal standard they established. This will all but certainly result in more hearings and legal briefs on each of the issues, followed by likely appeals that will further delay the start of the trial. The case has been on hold for months as the immunity issue weaved its way through the courts.

Writing for the majority, Chief Justice John Roberts divided presidential conduct into three categories: official acts that are part of presidents' "core constitutional powers"; other official acts that are outside their "exclusive authority"; and unofficial acts. Presidents have "absolute" immunity for the first category, "presumptive" immunity for the second and no immunity for the third.

Roberts wrote that the allegations in the indictment that accused Trump of working with Justice Department officials to push for investigations into certain state election results are off the table because they fall squarely under the umbrella of "official acts."

"The indictment's allegations that the requested investigations were 'sham[s]' or proposed for an improper purpose do not divest the President of exclusive authority over the investigative and prosecutorial functions of the Justice Department and its officials," Roberts wrote, essentially blocking Smith from introducing the allegations at trial.

As for prosecutors' contentions that Trump pressured then-Vice President Mike Pence to delay the certification of the Electoral College votes on Jan. 6, 2021, as Pence presided over the joint session of Congress, Roberts and the majority ruled Trump is "presumed" to have immunity and raised the bar for using evidence tied to that conduct at trial. The special counsel will now likely have to "rebut the presumption of immunity" to show that Trump is not entitled to legal protection.

The court wrote that Pence was acting at least in part as president of the Senate on Jan. 6, not solely as a member of the Trump administration. As a result, Smith "may argue that consideration of the President's communications with the Vice President concerning the certification proceeding does not pose 'dangers of intrusion on the authority and functions of the Executive Branch," the decision said.

The high court placed the burden on Smith to prove that prosecuting Trump for allegedly pressuring Pence would not "pose any dangers of intrusion on the authority and functions of the Executive Branch." Chutkan will then have to make a determination on the matter.

The majority also pointed to "a broad range of conduct" that the lower court will have to examine, including Smith's claims that Trump worked with state officials, private attorneys and his supporters outside the Capitol to subvert the transfer of presidential power.

For example, Smith charged Trump with pressuring Georgia election officials to "find votes" and said the former president and his allies tried to organize false slates of presidential electors. That conduct occupies a gray area that "cannot be neatly categorized as falling within a particular Presidential function," Roberts wrote Monday. 

According to the opinion, each allegedly criminal act as described in the indictment is "fact-specific" and requires further briefing with the lower court. Chutkan will have to decide "whether Trump's conduct in this area qualifies as official or unofficial." The justices offered her a roadmap to weigh the conduct against the risk of "enfeebling" presidential power when deciding the issues.

Under the application of the new standard set by the high court, each argument at the trial court level will require numerous written briefs and even some oral arguments. In some circumstances, even after Chutkan rules, her decisions are likely to be appealed to higher courts for review. 

The same process is likely to play out with regard to Trump's public comments and social media posts leading up to and during the Jan. 6 attack on the Capitol. Roberts wrote that while "most" public comments "are likely to fall comfortably within the outer perimeter of his official responsibilities," a contextual analysis could prove otherwise in certain circumstances.

Trump called the ruling a victory. The special counsel declined to comment on the decision. 

The Trump documents case

A photo taken by the FBI included in a motion filed by special counsel Jack Smith on June 24, 2024, showing a blue box located in the

The other federal case brought against Trump by Smith involves his alleged mishandling of sensitive government records after leaving the White House in January 2021. Like in the D.C. case, Trump has argued that the charges should be tossed out on the grounds that he is entitled to sweeping immunity from prosecution. He pleaded not guilty to charges he willfully retained national defense information and obstructed the Justice Department's investigation into his handling of documents bearing classification markings.

U.S. District Judge Aileen Cannon in Florida has not yet ruled on Trump's claims of presidential immunity. While it's not immediately clear how that case will be impacted, the former president's lawyers and Smith's team will likely submit additional filings to Cannon arguing their position is bolstered by the decision.

The special counsel has argued that the conduct alleged in the indictment — namely that Trump illegally retained national defense information — occurred after he left office, and therefore he is not entitled to legal protection.

But the former president has argued that he declassified the records at issue before leaving office. There are 32 separate documents that underlie the charges, and Trump could claim the broad power to declassify records is within a president's official duties. Trump has also claimed that he deemed the documents marked classified as personal and therefore could bring them with him after leaving office.

Notably, in a separate concurring decision on Monday, Justice Clarence Thomas waded into another legal argument currently pending before Cannon's court: whether Smith's appointment as special prosecutor was legal.

Trump has argued in various court hearings and filings that Smith's appointment was unlawful since he was neither appointed by the president nor approved by the Senate. The Justice Department has defended Attorney General Merrick Garland's decision to name Smith as special counsel, arguing legal and historical precedent supported the move. 

Cannon has yet to rule on the matter. 

In his opinion on Monday, Thomas said he wrote to "highlight another way in which this prosecution may violate our constitutional structure." 

The justice questioned whether Smith's office was "established by Law" and wrote that further examination of the appointment should proceed before trial in the D.C. case.

"If this unprecedented prosecution is to proceed, it must be conducted by someone duly authorized to do so by the American people," Thomas wrote. "The lower courts should thus answer these essential questions concerning the Special Counsel's appointment before proceeding."

Although his opinion was not binding, and no other justices signed onto his concurring opinion, Thomas' arguments have the potential to affect Cannon's ruling on the legality of Smith's appointment in the classified documents case. 

The Georgia case

In Fulton County, Georgia, prosecutors alleged that Trump and several of his allies engaged in a scheme to overturn the results of the 2020 election. Much of the conduct alleged in the indictment returned by a Fulton County grand jury is similar to what Smith has accused Trump of doing.

Trump has pleaded not guilty to all charges brought against him in Georgia. As in the federal prosecutions, he has argued the indictment should be dismissed on the grounds he is entitled to presidential immunity. The Fulton County judge overseeing Trump's case, Judge Scott McAfee, has not yet ruled on his bid to toss out the charges.

The case before the Supreme Court involved a federal prosecution, while the Fulton County case is a state prosecution. Still, it's likely McAfee will revisit the conduct alleged in the indictment and determine what actions are considered official or unofficial.

Some of the allegations in the federal indictment, cited by the Supreme Court, include Trump's interactions with people outside the Executive Branch, such as state officials, private parties and the public. The high court said it is now up to the federal district court overseeing Trump's case to determine whether that conduct qualifies as official or unofficial.

In Georgia, prosecutors have pointed to his conversation with Secretary of State Brad Raffensperger and other high-ranking state officials to support their claim that he unlawfully plotted to overturn the election results, as well as his attempt to organize false slates of presidential electors to obstruct the certification of state electoral votes. Expect to see McAfee probe those actions and make a similar determination as to whether they qualify as official or unofficial conduct.

The New York case

The one criminal case against Trump to go to trial ended with a conviction. A unanimous Manhattan jury concluded on May 30 that Trump was guilty of 34 felony counts of falsifying business records in an effort to cover up reimbursements for a "hush money" payment to an adult film star. Trump signed off on falsifying the records while he was in the White House in 2017.

Sentencing in his New York case was scheduled for July 11. Shortly after the Supreme Court's decision was released on Monday, Trump's lawyers sent a letter to the judge saying they will seek to overturn the jury's verdict. Prosecutors responded that they wouldn't oppose delaying the sentencing while Justice Juan Merchan considered Trump's effort. 

Merchan decided on Tuesday to postpone sentencing until Sept. 18 and indicated he'll rule on the motion to overturn the verdict on Sept. 6.

Trump's letter to Merchan indicated his lawyers will cite a March 7 pretrial motion in which they demanded that certain testimony and evidence be barred, particularly pertaining to Trump's social media posts and public statements while in office that they said were made as official acts. 

"Official-acts evidence should never have been put before the jury," they wrote. 

"The verdicts in this case violate the presidential immunity doctrine and create grave risks of 'an Executive Branch that cannibalizes itself,'" they wrote, quoting the Supreme Court's ruling. The majority ruled that evidence about official acts cannot be introduced "even on charges that purport to be based only on his unofficial conduct."

The issue of whether the allegations in that case relate to official acts was litigated as part of an effort by Trump to move the case from state to federal jurisdiction.

In 2023, Trump and his legal team argued that the allegations involved official acts within the color of his presidential duties, and said a federal court was therefore the proper venue for a trial.

That argument was rejected by a federal judge who wrote that Trump failed to show that his conduct was "for or relating to any act performed by or for the President under color of the official acts of a president."

"The evidence overwhelmingly suggests that the matter was purely a personal item of the president — a cover-up of an embarrassing event," U.S. District Judge Alvin Hellerstein wrote. "Hush money paid to an adult film star is not related to a president's official acts. It does not reflect in any way the color of the president's official duties."

Trump initially appealed that decision, but later dropped it. 

Robert Legare is a CBS News multiplatform reporter and producer covering the Justice Department, federal courts and investigations. He was previously an associate producer for the "CBS Evening News with Norah O'Donnell."

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How to Write a Student Council Speech

Last Updated: April 24, 2024 Approved

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 127 testimonials from our readers, earning it our reader-approved status. This article has been viewed 2,053,626 times.

Being a member of the student council can help you help your school. However, it takes hard work to get into the student council . You need to craft a good speech that gives your classmates incentives to vote for you.

Your Student Council Speech

Use a strong, attention-grabbing opening. Discuss your qualifications briefly, then move on. Focus your speech on your passion and present a blueprint to achieve your goals. Close with a strong summary and call to vote for you.

Sample Speeches

write an election speech

Writing the Introduction

Step 1 Find an attention-grabbing opening statement.

  • Do not merely start by saying, "My name is ___ and I'm running for student council." Your classmates will already know as much and this is not really a unique statement. There will be time to state the basic information after you've got the class's attention. [1] X Research source
  • You can open with a question. Something like, "If there was one thing you could change about this school, what would it be?" Or a question that adds some humor , like, "I know what you're thinking. Why should I listen to this person?" and then proceed to lay out your credentials. Quotes on leadership, power, and guidance would also make good openings. However, make sure to double-check your sources and especially if you're finding quotes online. Many online quote databases, like Quote Garden or Brainy Quote, sometimes attribute quotes to the wrong sources. [2] X Research source
  • If you're stuck, look up and read famous speeches. You can find many speeches from presidents, world leaders, civil rights activists, and others online. Pay attention to how they opened their speeches and ask yourself, "Was this interesting? Do I want to keep reading/listening? Why?" [3] X Research source

Step 2 State the basics.

  • State your name and grade in school. This may feel somewhat unnecessary if you go to a small school, but it's considered a formality. If you're missing this part of the speech, you may end up looking sloppy in comparison to other students. [5] X Research source
  • State what you want. That is, what you're running for. Do you want to be the president , vice president , treasurer, secretary? Even if you think most students are aware of what position you're running for, make sure you state it here to remind them. [6] X Research source
  • Try to keep this section brief as it's not as important as your qualifications and plans to improve the school . Even one sentence would suffice. For example, "My name is Ramona Hart, I'm in the 11th grade, and I'm running for treasurer of the student council."

Step 3 List your qualifications.

  • Any accomplishments relevant to the position warrant mentioning here. If you're running for secretary, for example, talk about your summer job filing papers in your uncle's law firm. If you're running for student council president, talk about your leadership experience being captain of the swim team. [7] X Research source
  • While this section is important, try to keep it minimal. A couple of sentences laying out your qualifications is enough as the body of your speech is where you should spend the most time. For example, let's go back to the above example. From there, we could say, "I am currently enrolled in advanced placement algebra and I have been an honor roll student for three years. This knowledge of numbers and diligence qualifies me to have responsibility for finances for our student council." [8] X Research source

Writing the Body of the Speech

Step 1 State your main ideas on how to improve the school.

  • You should list your ideas and then expand on them later in the body. It might take a bit of research to figure out what you want to change. Ask around the school, talking to students and teachers, and see where there's room for improvement. What are the concerns of the students? What are people happy with regarding the school? What would they like to see change? Asking these questions can help you get a sense of your audience and community.
  • Remember, you should not make promises you cannot keep. Do not say anything just to get elected. While many students might want gum-chewing policies eliminated or for the lunch period to run twice as long, this is probably not necessary or possible. Try to focus on areas that seem important to keep your school running safely and efficiently. Concerns about things like bullying , academic standards, and extracurricular activities should be your concern over fun and games. [10] X Research source
  • A good opening statement for your body would state the causes important to you and what you plan to do about them. For example, if you were running for president, you could say something like, "I understand we need to improve how we handle bullying, increase interest in extracurricular activities, and expand access to AP courses throughout the school. As your president, I would work to bring in speakers to talk about sensitivity in the classroom, increase advertising for basketball games and quiz bowl tournaments, and start a tutoring program to help students struggling with certain subjects." [11] X Research source

Step 2 Find support for those ideas.

  • Using the school library or computers, figure out the best means to tackle certain problems many schools face. How have other schools dealt with bullying? Poor test scores? Low interest in extracurricular activities? What can you reasonably do as a student council member to address these problems? [12] X Research source
  • You do not have to have a point-by-point plan laid out, but a few sentences on some preliminary ideas can help you stand out from your peers. People are more inclined to vote for someone who's thought about how to solve problems in addition to identifying problems. [13] X Research source

Step 3 Keep your ideas short but very strongly worded.

Ending with a Strong Conclusion

Step 1 Reiterate your main points briefly.

  • Do summarize, briefly, your qualifications but do not put the main focus on them. This is where you should sincerely state your passion. Students should not just vote for you because you'd do a good job but because you genuinely care about the school. State your passion for your community and how much you want to see other students succeed. Lots of students have high qualifications. You can set yourself apart by being a candidate who really cares. [16] X Research source

Step 3 Ask the audience for their vote.

  • Research what other student council speeches are like on video websites. This could help give you ideas.

Expert Q&A

Patrick Muñoz

  • Only promise to do things that you really can do. Thanks Helpful 11 Not Helpful 1
  • Practice reading your speech a few times, as you'll likely be nervous before giving it. Thanks Helpful 11 Not Helpful 0

write an election speech

  • Even if you write a great speech, understand you may lose. Be prepared to lose graciously and sincerely congratulate the winning candidate. Thanks Helpful 107 Not Helpful 17
  • Unlike in a governmental election, student council candidates should not attack each other, previous leaders, or other students. Otherwise, you could get into trouble and leave a bad impression on voters. Thanks Helpful 81 Not Helpful 16

You Might Also Like

Win Votes in a School Election

  • ↑ http://www.studentcouncilpro.com/student-council-speeches.html
  • ↑ http://www.write-out-loud.com/student-council-speeches.html
  • ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.

About This Article

Patrick Muñoz

To write a student council speech, start with an attention-grabbing statement such as a question or a powerful quote about leadership. Next, briefly explain who you are, what position you are running for, and why you are running. Then list any relevant qualifications, such as a summer job. In the body of the speech, discuss at least 3 ways to improve the school. For this section, make sure not to make any promises you can’t keep. Finally, end by briefly reiterating your main points and asking for the students’ vote. To learn more about how to support your ideas and research for your speech, keep reading! Did this summary help you? Yes No

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COMMENTS

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    Your speech needs a clear beginning, middle, and end. The beginning needs to hook the audience, you need to keep them interested through the middle, and the end should leave them nodding their heads in agreement, applauding and on their feet. 2. Stay on message. Don't let your speech wander and meander.

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