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How to Write a Presentation Script

Delivering a successful presentation is a combination of a confident speech and professional-quality graphics. The first element is sometimes neglected, as presenters rely mostly on the slides and add an improvisation element to the speech. Truth is, if you aim to hone your presentation skills, you need to work on the speech. And for that to be a powerful asset, the answer is to learn how to write an effective presentation script.

This article will detail how to create a presentation script, which elements it should contain, how to relate the script to the presenter’s notes, and much more.

Table of Contents

What is a Presentation Script

How do you start a presentation script, how do you write a presentation script, how to connect a presentation script with presenter notes, recommended ppt templates to write a presentation script, final words.

A presentation script is a written guide that outlines what a speaker will say during a presentation. It includes the key points, transitions, and supporting details needed to communicate the message clearly and effectively. The script helps the speaker stay on track, ensuring the presentation is organized, concise, and delivered within the allotted time. It often integrates cues for visual aids and other presentation elements.

Defining the Purpose and Objective

Every effective presentation script starts with clearly understanding its purpose and objectives. Defining these elements early ensures your script remains focused, relevant, and aligned with your desired outcomes. 

Your core message is the central idea you want your audience to take away from your presentation. It should be clear, concise, and memorable. To define your core message, ask yourself:

• What is the one thing I want my audience to remember?
• Why is this message important?
• How does this message benefit my audience?

Once you have a clear core message, everything in your script for a speech should support and reinforce it. This focus will help you avoid straying into irrelevant topics and ensure your presentation remains cohesive.

Next, the presenter should establish clear objectives for the talk. Objectives must be specific, measurable outcomes you want to achieve with your presentation. They give you a clear direction and help you measure the success of your presentation. Objectives can be:

• Informational: Educate the audience on a particular topic.
• Persuasive: Convince the audience to adopt a viewpoint or take a specific action.
• Motivational: Inspire the audience to feel or act in a certain way.
• Instructional: Teach the audience how to do something.

For example, suppose your core message is about the importance of cybersecurity. In that case, your objectives might include informing the audience about common threats, persuading them to adopt better security practices, and instructing them on implementing them.

Check our article on SMART goal setting for a practical approach to defining measurable goals.

Aligning the Script with Desired Outcomes

Once you’ve defined your core message and objectives, your script should be structured to achieve these outcomes. This involves:

• Prioritizing content: Focus on the information and arguments directly contributing to your objectives.
• Building logical flow: Ensure that each section of your presentation leads naturally to the next, creating a narrative that reinforces your core message.
• Incorporating calls to action: If your objective is to persuade or motivate, include clear, actionable steps your audience can take after the presentation.

By defining the purpose and objectives of your presentation script, you set the stage for a focused, effective, and impactful delivery.

In this section, we’ll explore section by section how to write a presentation script. The following image is a guideline of presentation script examples on how to create icebreakers for each section

Crafting a Compelling Introduction

The introduction is your opportunity to capture the audience’s attention and set the tone for the rest of the presentation. It should be engaging and clearly overview what the audience can expect.

If you are wondering how to start a presentation , key elements of a strong introduction include:

• Opening hook: Start with a statement, question, or anecdote that grabs the audience’s attention. This could be a surprising statistic, a relevant quote, or a provocative question.
• Purpose statement: Clearly state the purpose of your presentation and what you hope to achieve. This helps the audience understand why they should care about your words.
• Agenda overview: Briefly outline the main points you will cover. This will give the audience a roadmap of what to expect and help them follow along.

Let’s say your presentation is about digital marketing trends. In that case, you might start with a surprising statistic about the growth of AI technology usage, followed by a statement about the importance of staying ahead of digital trends, and then outline the specific trends you will discuss in an upcoming slide.

Organizing the Body of the Script

The body of your script is where you present your main content. It should be organized logically, with each section building on the previous one to reinforce your core message. 

Break down your content into clear, manageable sections. Each section should cover a specific point or idea. Smooth transitions between sections help maintain the flow of your presentation and keep the audience engaged . Phrases like “building on that idea,” “another important factor,” or “let’s now shift our focus to” can help guide the audience through your presentation.

Use data, examples, case studies , and visuals to support your points. This will strengthen your argument and make your presentation more engaging. 

For instance, in a presentation about social media’s impact on consumer behavior, you might organize the body into sections on social media usage trends, the psychology of social media influence, and case studies of successful social media campaigns.

Engaging the Audience with Stories and Examples

One of the most effective ways to make your presentation engaging and relatable is by incorporating stories and examples. These elements help illustrate your points, making them more memorable and impactful. 

Consider the following strategies:

• Use personal anecdotes: Sharing personal experiences related to your topic can help establish a connection with the audience and make your presentation more relatable.
• Include case studies: Real-world examples or case studies can help illustrate how the concepts you’re discussing apply in practice. This is especially effective when presenting to a business or professional audience.
• Tell a story: Structure part of your presentation as a narrative, with a clear beginning, middle, and end. Stories are inherently engaging and can make complex information more digestible.

You can learn more about this technique with our article on storytelling for presentations .

Developing a Memorable Conclusion

The conclusion is your final opportunity to reinforce your core message and leave a lasting impression on your audience. 

A strong conclusion should:

• Summarize key points: Recap the main points of your presentation to reinforce them in the audience’s mind.
• Reiterate the core message: Restate your core message in a way that resonates with the audience and underscores its importance.
• End with impact: Conclude with a powerful statement, call to action, or thought-provoking question that leaves the audience with something to think about or do.

If your presentation was about the importance of innovation in business, you might conclude by summarizing its key benefits, restating that innovation is crucial for long-term success, and ending with a call to action for the audience to start thinking about how they can innovate in their roles.

Get more insights on how to end a presentation with our article.

Although the presentation script is a fantastic resource for preparing your presentation and also for rehearsal, presenters cannot bring lengthy text pages with them and start reading if they feel lost. This is where presenter notes come in handy, and in this section, we’ll learn how to turn the presentation script into presenter notes. 

The first step in this process is to go through the detailed script a couple of times, highlighting the main ideas, data, and messages to convey to the audience. You can follow the process as with meeting notes and apply the strategies explained in that article.

Now, we need to condense the information into simpler sentences, direct phrases, or keywords that trigger memory recall. These phrases will be added to the slides in the format of speaker notes linked to each slide. It’s crucial to mark the transitions from one topic to another in the presentation so we can articulate the speech or remember to emphasize a point. 

Remember, if we suddenly need to include last-minute details, we can use visual cues or a printed version of our slides with extra handwritten notes.

Before we conclude this article, we want to recommend some PowerPoint templates that can help the presentation script creation process, especially for team collaboration, where the presentation goes through multiple iterations. Remember these designs also serve as Google Slides templates .

1. 6 Step Creative Timeline Diagram for Presentation Scripts

Say you need to create a sample script for a presentation or work with your team for a department presentation: this is where this best PPT template is beneficial. We can summarize processes or points that we intend the presentation to cover into six actionable steps that can be discussed within the team. The icons included help us to connect concepts with the steps we’re describing.

Use This Template

2. Product Timeline Script of Speech PPT Template

In sales and product presentations, we need to contextualize the dates on which we expect things to happen. By using this timeline PPT template as a visual aid, presenters can carry a printed version or digital version on another device to remind themselves of the milestones that a product or service is due in the near future.

3. The Presentation Experience Script PowerPoint Template

Although this template is tailored to sales presentations, this slide deck is ideal for writing a recap of the presentation script. You can add facts, questions, numeric data, and more.

4. Steps & Stairs Diagram Presentation Script Google Slides Template

This diagram template for PowerPoint and Google Slides is a highly visual 3D aid intended for defining the steps to write the script or to present processes. Use this staircase design template to summarize key information about your presentation speech.

Creating a detailed, professional presentation script doesn’t have to be a daunting process. As long as we understand the basis of how to structure what we intend to say, questions and answers about which content to include shall arise. 

Follow the steps shown in this article and you will master the process to create your own presentation scripts in no time.

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Presentation Skills, Speech Filed under Presentation Ideas

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4 Tips to Write an Effective Presentation Script

• By Judhajit Sen
• May 31, 2024

Writing a presentation script might seem difficult, but it’s not impossible. Start by making a plan. Learn how to write the main points you want to make and decide the order in which you will discuss them. Then, do some research on your topic so you know what you’re talking about.

Use simple language and avoid jargon. Use facts and numbers to back up your points. Practice your presentation many times so you feel confident when you speak. With some prep and practice, you can nail your script.

Writing a script of a speech is not easy. It takes time to learn and prowess that needs to be honed. Just like making templates, there are rules to follow. You must ensure your words meet your needs and don’t sound automated.

Crafting a great presentation isn’t just about the content. You also need a script. Learning to write one takes time. Like making templates, there are rules to stick to. This means you need to write a good story and breaks in your presentation speech. Make sure your words match your slides and sound natural.

Key Takeaways

• Plan Ahead: Crafting a compelling script requires careful planning and organization. Start by outlining your main points and backing them up with research to ensure clarity and coherence.
• Sync with Slides: Align your script closely with your presentation slides as an audience engagement strategy to facilitate understanding. Avoid discrepancies between your spoken words and visual content that leaves the audience puzzled.
• Include Pauses: Incorporate breaks strategically in your script to allow your audience time to process information and absorb visual content. Breaks also help control the pace of your speech and maintain the audience’s attention throughout.
• Practice Diligently: Rehearse your script multiple times, integrating your final templates to refine your delivery and boost confidence. Adjust your delivery to sound natural and engaging, ensuring a good presentation .
• Storyboarding Matters: Start by creating a storyboard to map out the flow and structure of your presentation. This essential step helps ensure a well-structured and engaging delivery, guiding your audience smoothly from start to finish.
• Focus on Delivery: Remember, presentations are not just about the content on your templates; they’re about how you deliver your message. Your script is your roadmap to guide your presentation and make a lasting impression.

Defining a Presentation

A presentation is when someone talks to a group to share information. They do this to explain ideas, teach, or convince others to do something. Presentations can happen face-to-face, on video calls, or online. They’re common in business meetings or school classes.

Presentations can tell, teach, or amuse, depending on what they’re for. They can be slideshows, videos, or things you can interact with. But no matter how they’re done, a smooth presentation needs planning, preparation, and public speaking skills that needs practice.

Components Of A Successful Presentation

Every presentation can be divided into three parts: the beginning, the main part, and the end. About 10-15% of your time talking is usually spent on the beginning, approximately 75% on the main part, and the remaining 10% on finishing up.

The main part of the Google slide or PowerPoint presentation should include facts and evidence supporting the key points, presented logically and easily understood. Use presentation design elements like pictures, graphs, and charts to help explain the points.

Finally, end a presentation by summarizing the main points and with an  effective call to action . With these parts done well, your strong presentation will surely grab the audience’s attention and leave them feeling positive throughout the presentation.

Presentation Script

A presentation script is like a roadmap for a presentation. It’s a written plan that helps the presenter know what to say when to show visual aids like templates, and how to keep things organized.

In a script, you’ll find the main things the speaker needs to talk about, details about the stuff they’re presenting, and tips on how to talk about it. This helps the company get its message across and connect with the audience from start to finish.

Presenters write their scripts using tools like Google Slides or PowerPoint. These different types of presentation tools let them jot down notes only they can see and even add voice recordings. For instance, in a financial presentation for shareholders, the script might include extra info to explain tricky money stuff and when to switch templates or use visuals.

Following are four tips on how to write a killer script.

Freeze the Storyboard

Planning is crucial when writing a script. To make the content flow naturally, a presenter needs enough time to prepare and practice before the event. The key to an excellent presentation content is clear and concise storyboarding.

Start with storyboarding before writing the business communication script. This is especially important if you’re also designing the presentation. It’s tempting to write the content first and then fit the design elements to match. However, this approach often leads to frustration and stress.

Using a storyboard helps you effectively plan the presentation’s length and content word for word. It serves as a guide, allowing you to lead your audience smoothly from start to finish. By prioritizing storyboarding, you’ll ensure a well-structured and impactful presentation.

Follow the Slide Content

When crafting an engaging presentation script, make sure it matches the content of your slides. This will keep your audience engaged and help them follow along without getting lost.

Start by using your templates as the foundation for your script. If your presentation doesn’t match the content of your script, it can confuse your audience. If the script doesn’t match much of the information in the presentation, people will have trouble keeping up and lose interest.

Always keep your presentation materials nearby when writing your script to prevent this. Break your script into sections or bullet points that match the order of your slides. This way, your script and templates will complement each other perfectly, making your presentation conversational and easy to follow.

Add Pauses to Your Script

When crafting a presentation script, remember that your audience has two main tasks: listening to your words and understanding the visual content. To help them do this effectively, you need to add pauses to your script’s content.

Putting yourself in the audience’s shoes can make a big difference. Breaks give them time to process what you’ve said and absorb the information from your templates or visuals, helping them absorb more of the content you are presenting and not forget something.

Including breaks in your speech with script also helps you as a speaker. Breaks allow you to improvise the rhythm of your speech and maintain the attention of the audience from start to finish. Planning these breaks can create a more engaging and effective presentation.

Rehearse the Script

Once your script is ready, set aside plenty of time to say the words, practice and memorize. Remember, the script is just one part of your presentation, so always practice with your final slides. This helps you see how everything fits together.

Practicing with your templates allows you to make last-minute changes to the script and practice your delivery. Persuasive speech is a skill so pay attention to how you stand, make eye contact , and use body language .

Scripts for presentations are often written more formally than how we naturally speak. If you don’t adjust this, your delivery might sound awkward and unnatural, and the audience will notice.

Practice your script several times to become comfortable with the material. This will help your smooth delivery, boost your confidence, and reduce fear of public speaking on the day of the presentation. Doing this helps make a persuasive presentation , ensuring you effectively convey your message and captivate your audience throughout your presentation.

Mastering Presentation Scripts: Your Path to Successful Presentations

Creating a good script isn’t rocket science but requires some savvy moves. Start by crafting a plan, laying out your main points, and backing them up with solid research. Explain complex jargon in simple language and practice until you feel like a pro.

Presentations aren’t just about what’s on your templates but about how you want to present. Whether you’re pitching an idea or teaching a concept, your script is your roadmap.

Remember the basics: a solid beginning to grab attention, a meaty central part supported by evidence, and a memorable ending to leave a lasting impression.

But how to write a presentation script that hits all the marks? Here are four game-changing tips:

First off, freeze that storyboard. Planning is critical, and storyboarding ensures your content flows seamlessly.

Next, sync your script with your slides. Ensure your words match what’s on the screen to keep your audience in the loop.

Remember to add breaks. Let your audience digest what you’re saying and absorb those visuals.

Lastly, rehearse like your presentation depends on it (because it does). Practice with your templates, tweak your delivery and own that stage.

With these tips in your arsenal, you’ll be armed and ready to write killer scripts that mesmerize your audience and drive your message home.

Frequently Asked Questions (FAQs)

1. What is a presentation script, and why is it important? A script is a written plan that guides the speaker on what to say during a presentation. It helps maintain organization and clarity and effectively communicates the message to the audience. Without a script, presenters might struggle to deliver coherent presentations, risking confusion among the audience.

2. How can I start writing a script for a presentation? Begin by crafting a storyboard to outline the flow of your presentation. This step is essential in ensuring your content is well-structured and engaging. Storyboarding allows you to plan the length and content effectively, providing a roadmap for your presentation.

3. Why is it essential for a script for a presentation to match the slide content? Matching the script with slide content is vital to keep the audience engaged and facilitate understanding. When the script aligns with the visuals, it helps the audience follow along smoothly without getting lost or confused.

4. Why should I add pauses to my presentation script? Adding pauses allows the audience time to digest the information presented and absorb visual content. It helps maintain audience engagement and ensures they can process the message effectively. Breaks also benefit the speaker by allowing them to control the rhythm of their speech and sustain the audience’s attention.

5. How important is rehearsal when preparing a presentation script? Rehearsal is crucial in delivering a polished and confident presentation. It allows the speaker to familiarize themselves with the script, practice delivery, and make necessary adjustments. Practicing with final templates helps ensure everything flows smoothly and enhances the overall impact of the presentation.

6. What are the critical elements of a killer presentation script? A killer script incorporates clear storytelling, matches slide content, includes strategic breaks, and undergoes thorough rehearsal. These elements ensure the script is engaging, easy to follow, and effectively delivers the intended message to the audience.

Master the Art of Persuasion: How Prezentium Can Elevate Your Presentation Scripts

Crafting a stellar presentation script is essential to delivering your message with impact. But fear not, because Prezentium is here to revolutionize your approach to presentations.

With our AI-powered services, including Overnight Presentations, Presentation Specialist expertise, and Zenith Learning workshops, Prezentium is your ultimate partner in creating stunning scripts that leave a lasting impression.

Forget the struggle of planning, scripting, and designing your presentations alone. Our specialist team will tirelessly transform your ideas into polished scripts that resonate with your audience. Whether you need a last-minute presentation or a comprehensive overhaul of your content, Prezentium has you covered.

Harness the power of structured problem-solving and visual storytelling with our Zenith Learning workshops, designed to elevate your presentation skills to new heights. From crafting compelling narratives to mastering the art of delivery, Prezentium provides the tools and expertise you need to succeed.

So why wait? Elevate your presentations with Prezentium today and unlock the potential of persuasive communication. Let’s work together to create scripts that captivate, educate, and inspire. Your audience awaits – are you ready to dazzle them?

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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How to write an effective presentation script

If putting together presentation content wasn’t tough enough, a script also has to be written for, or by, the speaker. Learning how to write a presentation script can take some time to master, and just like a presentation design , there are some important rules to remember.

From putting together a storyboard and ensuring the words complement the slides, to inserting pause breaks and not sounding too scripted, delivering a presentation speech is a skill that needs to be honed. In this article, we will help you with all of that and more, so you can learn how to write a presentation script your audience will easily connect with.

1. Finalise the storyboarding

Planning is everything when it comes to  writing a script for a presentation . In order to make the content flow naturally, a speaker needs to be well-prepared with enough time ahead of the event for them to practise.

In order to achieve great presentation content , clear and concise storyboarding needs to be the first step. This is especially true in situations where the same person is writing the script and also putting together the design. It can be tempting to write the content first before attempting to retrofit the design elements so it matches the script.

However, following this method rarely ever works, and it only serves to increase frustration and stress levels. By using a storyboard it becomes much easier to plan the length of the presentation along with its content. It also creates a guideline that will enable the speaker to direct the audience from start to finish.

2. Stick to the slide content

A key point to remember is that the content of your slides must provide the foundation of your script. When you sit down to begin writing it can be easy to follow the flow of ideas to create a script that reads wonderfully on its own. What you can’t forget is this must tie directly into the presentation content you have already storyboarded.

Writing a script for a presentation that doesn’t match the content will leave the audience feeling confused. As the script starts wandering off into tangents that do not relate to the slides, the crowd will quickly lose their place and their concentration will soon follow.

An easy way around this is to write the script with the presentation content close to hand. Break down the words into sections that reflect the order of the slides so the two are always complementing each other perfectly.

3. Remember to add in some pause breaks

When an audience attends a presentation they have two tasks to juggle: firstly, to digest the words being delivered by the speaker, and secondly, to understand the information provided by the presentation content.

It’s important to place yourself in the shoes of the audience to remember this when writing a script for a presentation. You want as much of the information you are providing to be taken in by the audience, which means you need to factor in some time that will enable them to process your words and the visual data.

Writing pause breaks into the script plays a key role in achieving this. When the speaker pauses it gives the audience a moment to reflect on what has just been said. It also allows the speaker to create a  rhythm of speech  and have more control over the attention of the audience from start to finish.

4. Write, practice, iterate and repeat

Once you have your script ready to go, you will need to set aside a good amount of time to practice it. Don’t forget, the script is one half of the content you will be delivering to the audience, so you should always practice the material alongside the finalised slides, as this gives you a better feel for how it all comes together.

This also allows you to make final tweaks and changes to the script, as well as physically practicing how you will deliver it on the day. You can then rehearse the way you stand, your eye contact and the management of your overall body language in front of an audience.

It is also worth remembering that when you write a script for a presentation, it will be written more formally compared to the way you naturally speak. If the script isn’t changed to reflect this, it will sound unnatural and awkward and the audience will pick up on it very quickly.

5. Remember, You don’t always need to write a script

Please note that this final point isn’t intended to undermine everything we have talked about above! As we mentioned in the previous point, sometimes writing every word you are going to say can sound overly scripted, which can lack empathy and struggle to connect with the audience.

If you are experienced and confident enough, or if it fits the type of audience you will be speaking to, you can work around key points you have written down, or simply use the slide content as your start point.

This usually suits a more informal setting and you always have to be careful not to wander off on long tangents that will lose the audience in the process. Always remember the structure of your presentation and have a time limit so you will still deliver the information concisely and effectively.

Script writing is no easy task!

Just like creating content for your presentation, writing a script requires practice. With each one you write you will gain more confidence and improve the way they are structured and delivered. Use the guidelines above as a foundation for your scripts and you’ll soon be able to find a voice and style that will add real value to your presentations.

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How to write an engaging and effective presentation script?

Explore expert tips and techniques to elevate your script, ensuring it resonates with your audience and enhances your message.

Bharti Jain

Delivering presentations

In today's world, presentations are a crucial part of professional communication, whether for pitching a new idea, educating an audience, or persuading potential clients. However, the backbone of any successful presentation is its script. A well-crafted presentation script can captivate your audience and deliver your message effectively. In this blog, we’ll explore the intricacies of crafting such a presentation that not only delivers information but also engages your audience, drawing insights from the tools and strategies provided by Prezent.

What is a presentation script?

It is much more than a mere set of words to be read or spoken; it is a strategic narrative designed to communicate ideas effectively. It’s the roadmap of your presentation content, detailing every turn of your story, every fact you want to highlight, and every emotion you wish to evoke. A well-written script aligns with your visuals and delivery, creating a harmonious and impactful presentation.

Here’s an example of presentation script containing key points only:

What are the key elements of a compelling presentation script?

When we talk about crafting a presentation script that captivates and engages, it's essential to focus on the following elements.

1. Write a script with a clear objective

It's a common misconception that the sole purpose is just to relay whatever is on your mind. Every presentation has a specific goal, and it's crucial to identify this goal right from the start. Are you looking to inform, persuade, inspire, or motivate your audience?

For example, if your goal is to persuade your audience, you need an approach as if you're a lawyer making a closing argument. This means your script should be filled with strong, convincing evidence and delivered in a tone that's persuasive and compelling. On the other hand, if your aim is to inform, it should resemble a teacher's lesson plan: well-organized, clear, and educational. Here, the focus is on clarity and thoroughness.

2. Audience-centric approach

Tailoring your content to resonate with your audience's interests and level of understanding is crucial. It’s similar to a chef knowing his diners' preferences before crafting a menu.

For example, If your audience comprises young entrepreneurs, using startup success stories and Silicon Valley anecdotes can make your content more relatable and engaging.

Ignoring the audience’s background and interests is like serving a steak to a vegetarian – it just won’t connect. So you need to ensure that you get your audience to listen.

3. Need to write a strong narrative

A strong narrative structure in your script is essential – consider it the spine of your presentation. It should have a compelling introduction (like the opening scene of a gripping movie), an informative body (similar to the plot development of a novel), and a memorable conclusion (the final scene that leaves the audience thinking).

For instance, Steve Jobs’ iconic iPhone launch presentation in 2007 masterfully followed this structure in his presentation speech, captivating the audience from start to finish.

4. Emotional engagement

Creating an emotional connection with the audience can be achieved through storytelling , anecdotes, or humor.

Take, for instance, the iconic "I Have a Dream" speech by Martin Luther King Jr. His powerful storytelling and emotional appeal transformed statistical data about racial injustice into a palpable narrative that moved an entire nation.

Similarly, humor can play a significant role in keeping the audience engaged. Ellen DeGeneres' commencement speech at Tulane University in 2009 is a prime example. She skillfully blended humor with her personal life story, especially her struggles and achievements.

5. Simplicity and clarity

Conveying your ideas in a straightforward and understandable manner is vital. Think of it as the principle of KISS (Keep It Simple, Stupid). Your presentation should be like clear, concise instructions, not a complex, hard-to-decipher manual. Avoid jargon and technical terms unless absolutely necessary.

Remember, Albert Einstein once said,

If you can't explain it simply, you don't understand it well enough.

Your script should reflect clarity of thought and simplicity of expression.

How to write a presentation script that is effective?

Crafting an engaging presentation script is a multifaceted process that requires attention to detail, a deep understanding of your subject, and a keen sense of audience engagement. Here are some crucial strategies that you should know:

1. In-depth research

To lay a solid foundation for your presentation, start with comprehensive research. Dive deep into your topic to ensure every aspect of your script is well-informed and accurate. This doesn't mean just skimming through the top Google search results. Explore various sources, from scholarly articles to industry reports, to gather a rich array of information.

This depth of understanding not only boosts the credibility of your presentation but also prepares you to confidently handle any questions that might arise during or after your presentation.

2. Conversational tone

A key aspect of a good script is its tone. Aim for a conversational style – as if you're talking to a friend over coffee rather than memorising & lecturing in a formal setting. This approach makes your presentation more relatable and engaging. Avoid complex jargon and technical terms unless necessary, and instead, opt for simple language that flows smoothly. Think of it like storytelling with data.

Check this example to understand better:

Without conversational tone

“In today's discourse, we shall examine the multifaceted and intricate ramifications of digital transformation on global business paradigms."

With conversational tone

"Let's talk about how digital transformation is changing the way we do business around the world. It's pretty fascinating stuff!"

In the first sentence, the formal tone and complex language create a barrier, making the content feel distant and academic. The second sentence, conversational in nature, uses simple language and a friendly approach, inviting the audience into an engaging discussion.

3. Proper visual integration

Visuals are not just decorations; they are integral to reinforcing your message. While scripting, think about how each segment of your speech can be accompanied by relevant visual aids, whether it's a slide, an infographic, or a short video clip. For instance, when discussing a complex process, a diagram can make it easier for your audience to grasp. The key is to ensure that your visuals complement your words, adding clarity and keeping the audience visually engaged.

4. Interactive elements

Engaging your audience is crucial, and interactive elements can significantly boost this engagement. Incorporate rhetorical questions to provoke thought or invite audience participation at certain junctures. You might include a quick poll, a show of hands, or even a brief Q&A session. These elements transform your presentation from a monologue into a dialogue, making it a two-way interaction that keeps your audience actively involved.

5. Rehearse and practice your presentation

The final and perhaps most critical step for the presenter is to refine and rehearse the script several times . This is where you fine-tune your pacing, adjust your tone, and smooth out any rough edges. Rehearsing out loud, ideally in front of a mirror or a test audience, helps identify parts of the script that may need reworking. Pay attention to timing, pauses, and emphasis on key points. Remember, practice doesn’t just make perfect; it builds confidence, ensuring that when it's showtime, you deliver with poise and impact.

How to enhance the effectiveness of a powerpoint presentation through engaging designs?

The integration of engaging presentation designs in your presentation can significantly boost it's effectiveness. Thoughtfully chosen visuals and layout strategies not only grab attention but also make your message more impactful. Let’s delve into how to achieve this synergy:

1. Slide with complementary visuals

Utilize design elements like relevant images, charts, and infographics that reinforce your script’s message. For example, if you're discussing market growth, a well-designed graph can visually represent the data you're talking about, making complex information more accessible and engaging. The key is to choose visuals that directly support and enhance what you're saying.

2. Consistent theme

Maintaining a consistent design theme throughout your presentation helps in creating a visually cohesive experience and makes your brand image stronger. This includes consistent use of color schemes, fonts, and graphic styles that align with the tone and content of your presentation. A uniform theme not only looks professional but also helps in keeping the audience’s attention focused on your message.

3. Focus on readability

Ensure that any text on your visuals is clear and easy to comprehend. Overloading slides with text can overwhelm your audience. Instead, opt for key phrases or bullet points that complement your spoken words. The text should be large enough to be easily readable from a distance, and the color contrast should make it stand out against the background.

4. Balanced layout

Achieving a balance between visual elements and white space is crucial for a clean and effective slide design. A cluttered slide can distract and confuse your audience, while too much white space may lead to a lack of visual interest. Aim for a layout that emphasizes key elements, using white space to highlight important information without making the slide feel overcrowded.

Expert tips for great presentation speech

Delivering a strong presentation is more than just writing; it involves a nuanced blend of delivery techniques, audience interaction, and adaptability. Here are some expert tips presentation style:

1. Dynamic pacing

Varying the pace of your delivery keeps your audience engaged. For example, slow down during complex topics for better understanding, and speed up during familiar or lighter segments to maintain energy. This dynamic pacing ensures that important points are emphasized and the audience remains attentive throughout.

2. Feedback loop

Gathering feedback on your script and presentation style can offer invaluable insights. It’s like holding a mirror to your performance. Present it  to a small group or a trusted colleague and solicit a honest feedback from your audience. Pay attention to their responses and suggestions - they can help you identify areas for improvement that you might not have noticed on your own.

3. Body language and voice modulation

Being conscious of your non-verbal cues and voice modulation can dramatically enhance the effectiveness of your delivery. Your body language should complement the tone of your message.

For instance, use open gestures for welcoming or inclusive points, and firmer gestures for strong, decisive statements. Similarly, modulate your voice to match the content - a softer tone for sensitive topics, or a stronger, more assertive tone for key arguments. This congruence between your words and your delivery makes your presentation more convincing and engaging.

4. Stay adaptable

Adaptability is crucial in presentations. Sometimes, despite all the planning, the audience's reaction may not be what you expected, or technical issues may arise. Be prepared to improvise your approach on the fly.

For instance, if a particular part of your presentation isn't resonating as expected, be ready to shift gears, perhaps by moving to an interactive Q&A earlier than planned.

Staying adaptable ensures that you maintain control of the presentation, no matter the circumstances.

What are the benefits of a good presentation script?

It enhances your ability to connect with the audience. It serves as a guide, ensuring that you deliver your message in a clear, engaging, and relatable way. When you have a well-crafted script, it's easier to explain complex topics in a way that's easy for everyone to understand. This not only keeps your audience attentive but also makes your presentation more memorable.

Additionally, as the presenter, you get confidence boost. Knowing that you have a solid foundation for your presentation helps reduce anxiety and allows you to focus on delivery. As a result, your message doesn't just get heard; it resonates with the audience, leaving them informed, inspired, and often impressed by the clarity and effectiveness of your communication.

How can Prezent help with great presentation scripts?

Prezent, the communication productivity platform for enterprise teams, can significantly enhance the process of writing and delivering presentation scripts in various ways:

1. Efficiency in slide creation: Prezent's AI capabilities streamline slide creation. With a library of over 35,000 slides , presenters can quickly find and customize them, allowing more time to focus on writing a script with great content and delivery.

2. Consistency and brand alignment: Prezent ensures that all slides adhere to brand guidelines , maintaining a professional and cohesive look throughout the presentation. This consistency is crucial for the visual elements.

3. Enhanced storytelling through visuals: The AI-driven slide creation tools in Prezent suggest visual storytelling elements relevant to the script. This enhances audience engagement and understanding, particularly when complex points need to be conveyed.

4. Best practice examples and learning: Prezent offers a feature of best practice examples – a curated collection of exemplary presentations. These examples showcase industry norms and creative approaches, providing valuable insights into effective presentation styles and structures.

5. Personalized insights with fingerprints: The ' Fingerprints ' feature in helps understand your and your audience's strengths, preferences, and areas for growth. This leads to personalized insights, enhancing communication skills and ensuring that the presentation resonates with the audience. Create your Fingerprint today !.

6. Adaptability to content: Prezent adapts slide design based on the script's content, suggesting appropriate charts for analytical sections or illustrative visuals for narrative parts, ensuring the slides are in perfect harmony.

7. Feedback and improvement suggestions: With its advanced AI capabilities, Prezent can offer feedback and improvement suggestions on both the content and design of the presentation, based on communication and design best practices.

Overall, Prezent acts as a comprehensive tool for enhancing presentation scripts, ensuring that the visual components effectively support and elevate the spoken content, while also offering insights and suggestions for continuous improvement. To see Prezent in action you can sign up for our free trial or book a demo today!

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FAST Presentation Skills

• Introduction
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• Presentation Outlines

Writing a Presentation Script

• Tools for Creating Presentations
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• Feedback Form
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Once you've decided on your presentation structure or outline, your next step is to write a script.

A presentation script include details about your key talking points , cues for visual aids such as slides or props, and a structured outline to guide your session.

In this section, we'll explore how you can script and practice your presentation to help you organize your ideas, create a logical flow in your argument, and avoid unnecessary details.

Learn how your favourite professors structure their course content and use these tips to create an engaging presentation!

How to Write an Engaging Script for a Presentation-based Online Course

After creating your outline, write out how you would explain your information to a person sitting right in front of you. Resist the urge to rewrite at this step! You can edit later.

Make sure your pacing is consistent so you're not lingering on a single slide for too long. Be concise! Consider how your bullet points might be broken up into slides, and try to keep the same number of sentences or paragraphs per slide.

One of the most challenging parts of writing a script is sounding natural—we can sometimes become too formal with our language, which can make us sound flat and inauthentic. Make sure to add some of your personality to your script, and use language that sounds more like you.

Add some cues to your script to help you remember how you want to deliver certain parts of your presentation. For example, you might write out certain words in italics to remind yourself to emphasize certain words.

Presentation Script Basics

Click on the boxes below to learn some quick tips you can consider when writing your next presentation script:

1. Outline the structure

Start with an attention-grabbing introduction, followed by the main points you want to share, and conclude with a strong summary or a call to action.

For example:

Your introduction should be a welcome, personal connection to your topic.

Your main points are the key parts of your message or argument. You'll use facts, figures, stories, examples, etc. to illustrate your main points and build a compelling presentation.

Transitions are the phrases and sentences you'll use to help your audience know when you're moving between your different main points. You might use phrases like, "Now, let's move on to…" or "Next, we'll discuss…".

In your conclusion, you'll recap your key points and share a call to action for your audience (i.e., what do you want your audience to do with the information you've shared with them).

2. Craft a powerful opening

Crafting a strong opening is crucial to capturing your audience's attention and setting the tone for your presentation.

Here are some key elements to consider when you're crafting your opening statement:

A good hook introduces your subject matter and engages your audience while also setting the tone of your session. Hooks are sharp and quick to grab attention —they could be a surprising statistic, a thought-provoking question, and even a short personal story. This is your chance to get creative!

Communicate the relevance and importance of your topic to your audience. Highlight how it relates to their lives, challenges, or goals.

Appeal to your audience's emotions and allow them to resonate or empathize with your ideas. For example, you could share a personal story about you or someone you know who's personally affected by your topic before sharing facts and statistics about the topic.

3. Develop key points

When you're developing the key points in your presentation script, it's essential to provide supporting information, examples, or evidence that reinforces your message.

A few ways you could expand on each main point include:

Supporting information

• Present facts, data, or expert opinions that support your main point.
• Use credible sources (e.g., journal articles) to strengthen your arguments and provide context.
• Use evidence from studies to back up your claims and increase credibility.

Logical order or Narrative flow

• Organize your main points in a logical order to make it easier for your audience to follow your argument.
• Consider using a narrative flow to create a compelling storyline that connects your main points. For example, if you were talking about healthcare access issues, you might create a character experiencing several of these issues and show your audience how it can impact someone's life (especially if your audience has never experienced the issue you're describing).

4. Incorporate visual aids

Incorporating visual aids strategically in your presentation can significantly enhance your audience's understanding, engagement, and retention of information.

• For example, if you're presenting to the class about a new product idea, you could display images or a short video demonstrating the product's functionality as you describe each feature.

5. Include transitions and signposts

Including clear transitions and signposts helps your audience with following your ideas and message.

You could use concise and engaging language to introduce the upcoming content.

• For example, "Next, we'll explore the latest…".

You could also use questions to transition between sections or engage the audience's attention.

• For example, "But how can we tackle this challenge? The answer lies in…".

6. Summarize and conclude

Take the time to recap your main points to reinforce your message concisely. Try to summarize each of your key points in a single bullet point in a list.

You could also end your presentation with a memorable story or quote that leaves a lasting impression with your audience, or a clear call to action for your audience (e.g., asking your audience to visit your portfolio website, your new product's website, to learn more about an organization you worked with to plan your presentation, etc.)

7. Seek feedback and revise

Practice your presentation with a trusted colleague, friend, or family member to get constructive feedback. It's helpful to present your content to someone who has no knowledge of the topic so they can point out any areas where you might need to give more context.

You could also book a free tutoring session at Sheridan's Tutoring Centre to get feedback on your script and slides. You can book an appointment through the TutorOcean portal.

Once you've made your edits and revisions based on this feedback, practice your presentation again. You could do this on your own to make sure you feel comfortable and confident with the material.

Bonus points—you could try recording yourself while you're presenting and watch it back to help identify any other changes you want to make!

Presentation Script Examples

We've covered what you want to include in your presentation script—but how should you write out that script?

Watch the video below as an example of a short presentation you might see in your class.

Below the video, you'll find three examples of scripts the creator might use to organize their ideas:

• A script layout in a Microsoft Word document; 
• A formatted table in Microsoft Excel and
• In the Notes section of a Microsoft PowerPoint slide deck

• Script Layout [Microsoft Word doc] Includes slide content, cues for rehearsed gestures or body language, video editing notes, and more.
• Formatted Table [Microsoft Excel] Table divided into three key areas: Presentation section or slide, planned material for spoken and visual content, and timing estimates.
• Notes Section [Microsoft PowerPoint] Add speaking notes and transitions to the Notes section in PowerPoint so you can refer to them during your presentation.
• Last Updated: Aug 13, 2024 11:20 AM
• URL: https://sheridancollege.libguides.com/fast-presentation-skills-module

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Crafting an engaging presentation script

Crafting a presentation goes beyond simply putting together content. It also involves mastering the art of scripting by the speaker. Learning how to write a script for a presentation can take some time and effort to master, and similar to designing Google slides or PowerPoint presentations, there are several important rules to follow.

From developing a compelling storyboard and adding strategic pauses to making sure the words match the slides and maintaining a natural flow, delivering an effective presentation speech is a skill that needs to be honed.

In this article, we aim to provide comprehensive guidance on all these aspects and more, making it easier for you to create a presentation script that effortlessly resonates with your audience.

Top 10 tips on how to write a script for PowerPoint presentation

1. finalize the storyboard.

When it comes to crafting presentation scripts, planning is vital. A speaker must be well-prepared and have ample time before the event to practice and make sure the content flows naturally. Therefore, clear storyboarding must come first if you want to produce excellent presentation content. This is particularly true when the script and design are being done by the same person.

2. Follow the KISS rule

‘KISS,’ or Keep It Short and Simple, is the number one rule for crafting a fantastic script for presentation. Short and concise sentences can help you get the message across much faster, especially if your presentation’s emphasis is placed more on the visuals than the aural aspect.

3. Make sure your script for presentation introduction is engaging

A strong introduction is critical to captivate the audience’s attention and make them interested in what you have to say. This can be done through a compelling narrative, a thought-provoking question, or a startling fact. Remember, your introduction for presentation script should be designed to hook the audience and make them want to keep listening.

4. Aim for well-structured content

The presentation script’s content needs to be well-organized and structured. It has to have natural transitions from one idea to another, as well as distinct breaks between sections. And to make each argument more convincing and relatable to the audience, you should back it up with examples or evidence.

5. Stick to the slide content

It’s important to keep in mind that the information on your slides must serve as the basis for your script. It should be closely related to the presentation material you have already storyboarded and be simple to follow.

In case your script for PowerPoint presentation doesn’t match the content on the slides, the audience will likely feel confused and lose their place. That’s why it is recommended that you always have the presentation’s material nearby. Divide the text into chunks corresponding to the slides’ arrangement so that the two complement one another perfectly.

6. Add pause breaks

When attending a presentation, an audience member has two tasks: first, taking in the speaker’s words, and second, understanding the information offered by the presentation content. Therefore, when writing a script for a presentation, it’s essential that you always put yourself in the audience’s shoes and include pauses in the script.

Remember, when the speaker pauses, the audience has a chance to digest what has just been said and absorb as much information as possible from the visual aids. Additionally, it gives you, as a speaker, more control over the audience’s attention during the entire speech.

7. Use engaging language

Whether it’s an introduction for presentation script or a closing part, your entire content should be written in clear and engaging language. Refrain from using technical or jargon terminology that the audience might not understand. Instead, speak in plain English and incorporate jokes, rhetorical questions, or storytelling to keep the audience interested throughout your presentation.

8. Don’t forget about calls to action

Strong presentation scripts always end with a clear call to action. This could be requesting that the audience takes a specific action, such as subscribing to a newsletter, making a purchase, or putting the concepts discussed into practice in their own lives or places of employment. Your call to action must be captivating and inspire the audience to do the desired action.

9. Practice and rehearse

Practice and rehearsal are essential components of a good script. That’s why it is crucial to rehearse your script several times, ensuring a smooth delivery. Additionally, practice helps boost self-assurance and ease presentation-day nervousness. By including these components in your PowerPoint presentation script, you can create a persuasive and memorable presentation that effectively conveys your message and interests your audience.

10. Enlisting key points is also an option

Writing down every word you intend to say might sometimes result in overly scripted content, which can lack empathy and prevent you from connecting with the audience. Therefore, sometimes it is enough to simply focus on the key points or even use slide content as a starting point, keeping in mind the presentation’s structure and your time limit. Now that you know how to write a presentation script, let’s look at some examples to see the above tips in practice.

Presentation script example

Detailed presentation script:

https://www.slideshare.net/aland/script-for-perfect-presentation

Presentation script containing only key points:

All in all, having a presentation script is essential for delivering a great audience experience. It gives you flow, structure, and two times more confidence than when you are simply improvising or reading off your slides.

Use the above guidelines to ensure you are starting with a strong script, and remember that our presentation design company is here to help 24/7! SlidePeak’s dedicated team can not only help you improve your old presentation but can also design a professional pitch deck with unique infographics to wow potential investors, clients, and employers.

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• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• Keynote VS PowerPoint
• Types of presentations

• Design Tips

Informal vs formal presentation (plus tips on creating and delivering both)

• Business Slides

Give a project plan presentation (expert senior-level tips)

Writing an outline: creating a presentation blueprint

Ready to get started?

Video script writing 101: how-to steps + templates and examples.

It’s no secret: v ideo gets more engagement  and drives more growth than any other type of media.

But you’ll only reap the benefits if your marketing videos are at least decently produced.

That doesn’t mean every video needs a Hollywood budget, but you  do  need to put time into planning your video and writing a video script (or asking AI to write one for you).

The good news? Learning how to write a good video script is easier than it looks. This guide covers the basics of writing a script and gives you examples to help you write your own.

In this article, you’ll learn:

• How to script a video with AI .
• How to plan your script.
• Best practices for writing a script.
• Tips for choosing the “right” kind of script.
• Example video scripts to jog your creativity.

Stay tuned until the end and we’ll also walk you through our favorite ready-to-edit presentation, promo, and explainer video script templates available from  Biteable .

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video scripts made easy: Start with a Biteable template

You don’t have to write your own video script from scratch. Video script templates are the busy video maker’s secret weapon.

Biteable’s online video-making software offers hundreds of  video templates  to jump-start your script-writing creativity.

• Fully customizable.
• One-click editing.
• Ready-made content. (24+ million clips, images, animations, music tracks).
• Free 7-day trial

How to script a video with AI

The easiest way to script and create videos is with a little help from your newest assistant: AI. Biteable’s AI-powered Automated Video Assistant (AVA) scripts and creates your video with the click of a button.

Read your complete guide to scripting and creating videos with AI for the step-by-step details.

How to write a video script

Before we go anywhere with video, let’s be clear about this: keep it simple. As you plan your video and write your script, it’s all too easy to start throwing all sorts of cool ideas out. After all, you can do anything in a video, right?

With an unlimited budget, sure. But we’re willing to bet your budget is limited. So keep your videos as simple as possible. You’d be surprised how much work it takes to produce very minimal on-screen effects.

Planning your video script

With all that in mind, start planning your script. Some writers call this “ prewriting ”.

1. Identify your audience.

This is a staple in any sort of marketing or copywriting. You need to address a very specific customer with your content, otherwise it won’t resonate. It can be tempting to make it as broad as possible in order to address every potential customer. Avoid this temptation. Something that’s for everybody appeals to nobody.

If you need help identifying who you want to reach, go through the exercises on this  worksheet  from digitalmarketer.com.

2. Choose a goal

Next you need to know what the point of the video is. This will depend on where your audience will see the video, what stage of the marketing funnel the video will be used at, and what you want viewers to do after they watch the video, and the  key performance indicators  you use to track your success.

But if you want viewers to do something specific after seeing the video, you’ll need a call to action. Just make sure your call to action aligns with the purpose of the video. Have a look at this video for FreshBooks. The purpose of the video is quite clear, even if it’s not explicitly stated.

3. Decide on a central character

If your video features too many people, it will be difficult to follow and the focus will stray from the main point. Identifying the primary character does two things:

• It simplifies and focuses your video.
• It pushes you toward creating a story (if your video needs it).

Some videos, like a product overview, have very little story in them. However, it’s still best if a single person does most of the talking. If you’re producing a video with a narrative arc, it’s best to focus on the main character.

In either case, you need to know who’s going to be on screen most of the time. If you need two or more people in the video, choose one person to show for a majority of the screen time.

Bonus tip: If you can, use the same person as the spokesperson in all your videos. This creates continuity and familiarity in your video content. That’s why brands often create characters that almost function as mascots, like Flo from Progressive.

4. Identify the main point of the video

This boils down to a very simple exercise: tell someone why they should watch this video in one sentence.

When you start writing your script, put the answer to this question as close to the beginning as possible. Let viewers know what they’re going to get right up front, and you’ll retain more viewers.

As a bonus, identifying the point of the video will also tell you what sort of video you need.

Writing your video script

If your planning is good, the writing will be fairly easy. You’ve already created your map. Just follow it.

5. Write out visual and audio elements.

This is super important if you’re doing any sort of voiceover with visuals that cut to different shots. But even if your video is a single shot of someone talking, write the visual and audio aspects into your script.

The script is a set of directions for whoever is shooting the video, and you want the video team to know, without a doubt, what’s supposed to be happening with both the visual and audio elements.

A simple table with two columns is an easy way to format your script. It’s easy to read and see how the video will look and sound. This is a brief two-column video script example:

Add as many boxes as you need to cover all the shots in your video.

6. Write your script, then trim to fit

Depending on the sort of video you’re making, you may need to cram everything into 15 or 30 seconds, or you could have a full three minutes or more to work with.

Either way, plan for 125 to 150 words of dialogue per minute.

But when you start writing, focus on saying everything you want to say. Once you’ve got all the dialogue written, check your word count, then start axing and rewording until it fits your time limit.

This method makes your script clear and concise. It forces you to keep only the dialogue you  need .

Here are a few brief tips for writing dialogue:

Speak directly to the audience.  Use “you” and talk to your viewers. It’s more personable, and people prefer being spoken to rather than being spoken at.

Write it the way you would say it.  Your audience isn’t going to read your script. So write what you would actually say, not what looks best on paper.

• Read your script out loud.  This is the only way to find out if your dialogue sounds natural. If you make changes, read it out loud again.

Once the dialogue is clean, you’ll know roughly how much footage you need to shoot and what shots you need. If you’re using a voiceover, be sure to shoot some extra footage to account for pauses in the dialogue and visuals that don’t make the cut.

Bonus tip: Use AI to get the first draft of your script. Use a chatbot like ChatGPT , or skip to the finished video with AVA — Biteable’s AI-powered Automated Video Assistant.

7. Stick to the video script (mostly)

This is technically not part of writing the script. But it’s related to writing your script. It boils down to one question: why bother writing the script if you’re not going to follow it? That’s like paying an architect to draw a floor plan, then just building your house all willy-nilly.

Once you start filming, follow your script as much as possible. Some minor changes are fine, and professional actors or voice actors can contribute some flair. Or, if you find you don’t have the resources to do what you planned, you may need to make changes or go back and rewrite the script.

But avoid making major changes to the script on the fly just because you think of something cool. Ad hoc changes and ad-libbing rarely turn out for the best. Explosions are cool, but don’t blow everything up just to have some fun.

How to write the right kind of video script

Marketing videos accomplish two things:

• They educate viewers.
• They persuade viewers.

Some videos only do one of the two and some do both, but we’re going to split the various types into one of these two categories to keep things simple.

Educational videos: Presentation and explainer video scripts (+ templates)

Presentation and explainer videos fall into the educational category.

These videos are usually for:

• Demonstrating how to do something.
• Explaining how your product or service works.
• Introducing what your brand does.

The keys to success with educational videos are brevity and visuals.

Concise information is easier to remember. That’s why phone numbers are seven digits long. So keep your video short and break it up into manageable blocks of information to help viewers retain what you’ve shown them.

Also, include relevant visuals to show and tell the viewer what you’re explaining, which will increase retention even more. Here’s an excellent explainer video from Mint:

It’s short (1:32), the visuals are relevant, and the dialogue is broken up into separate statements.

This explainer video from Dollar Shave Club is legendary:

Watch this one more than once, because it’s hilarious. But once you stop spitting coffee, notice how the dialogue is broken up into 10-15 second chunks, which are separated by funny visuals. Distinct, memorable blocks of information.

And just for giggles, here’s a bonus videos to get your inspired.

To help you create your own explainer or presentation video, Biteable offers  video templates  you can edit yourself. Here are a few presentation and explainer video script templates to get you started:

Persuasive videos: Promotional and commercial video scripts (+ templates)

Promotional and commercial videos are for getting people to do things. The action you’re after isn’t always an immediate purchase. You could use a persuasive video to get people to consume additional promotional content.

But, most often, promotional and commercial videos are for:

• Showing the benefits and features of your product or service.
• Demonstrating what separates your brand from competitors.
• Showcasing how your product or service will  improve your customer’s life .

Customers will often view these videos on social media or in a sidebar on a website. Getting to the point and keeping it short are non-negotiable. A call to action is mandatory as well.

These videos usually get watched with the sound off, so write your script and plan your visuals to work without sound. Including subtitles is also a good idea.

You might be thinking “great! I’ll save myself time and create a video with no dialogue!” That’s a perfectly good idea, but even if your video has no dialogue, don’t skip the script. Write a script for the visuals so you have a plan to work from.

Here are some examples of commercial videos that work well on multiple platforms:

Notice how short these are. Also note that all of them are consumable without sound. But the main takeaway from these videos is that you need to get attention, deliver your message, and get out before your viewer swipes you off their screen.

Video templates starter pack

We know that can be challenging, so we created a starter pack of video template collections you can use and edit yourself:

• Social media video templates .
• Video ad templates .
• Promotional video templates .
• Explainer video script templates .

Make your first video with Biteable

So you’ve got the knowledge. You’ve got the templates. You’ve got the video editor ( Biteable, of course ) and you’ve got the power. Now go forth and make some awesome videos.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Presentation Script | Ultimate Guide To Engage Your Audience in 2024

Jane Ng • 05 April, 2024 • 8 min read

How can you organize a PowerPoint presentation so it engages the audience? this is a hot topic! Are you looking for a script presentation example? Every memorable presentation starts with a single blank page and a writer's determination to create something extraordinary. If you've ever found yourself staring at that intimidating blank canvas, unsure how to transform your ideas into a captivating script, fear not. 

In this blog post, we'll guide you on how to write an impeccable presentation script that will mesmerize your audience. Moreover, we'll provide you with practical tips and real-life examples that help you kickstart your journey toward crafting a compelling presentation script.

Learn how to write a presentation script with AhaSlides, today!

Table of Contents

Why a well-written presentation script matters, how to write a presentation script, expert tips for writing an engaging presentation script.

• Presentation Script Example 
• Key Takeaways

Overview - Presentation Script

• Presentation description
• Title ideas

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A well-written presentation script is the backbone of your delivery, ensuring structure, engaging your audience, boosting your confidence, and providing adaptability.

• An excellent presentation script brings structure and clarity to your message.
• It keeps your audience engaged and helps them understand your ideas. 
• It also ensures consistency and repeatability, especially when presenting multiple times. 
• A good script for presentation provides adaptability and preparedness, enabling you to adjust and handle unexpected situations. 

In addition, for many presenters, nerves and Glossophobia can be significant hurdles to overcome. A well-written script provides a sense of security and confidence. Like a safety net, it ensures that you have your key points and supporting details at your fingertips. This boosts your confidence and reduces anxiety, allowing you to deliver a more polished presentation.

So, how to make a script for a presentation?

Before writing a presentation script, you need to know your audience's background, interests, and knowledge level. Then clearly define the purpose of your presentation. Having a clear objective will help you stay focused while writing your script.

1/ Outline The Structure

Start with an attention-grabbing introduction, followed by the main points you want to convey, and conclude with a strong summary or call to action.

For example:

• Introduction - The introduction script for presentations should be a welcome and personal connection to the topic. 
• Main Points - Benefits of "topic"
• Transitions - Use phrases like "Now let's move on to," or "Next, we'll discuss." 
• Conclusion - Recap key points and call to action.

You can consider using bullet points or headings to organize your ideas within each section.

2/ Craft A Powerful Opening

Crafting a strong opening statement is crucial to capturing your audience's attention and setting the tone for your entire presentation. Here are some key elements to consider when creating an impactful opening statement:

• Hook the Audience: Start with a captivating hook that immediately grabs the audience's attention
• Establish Relevance: Communicate the relevance and importance of your topic to the audience. Highlight how it relates to their lives, challenges, or aspirations.
• Create an Emotional Connection: Appeal to your audience's emotions and create a sense of resonance or empathy. Connect with their desires, challenges, or aspirations to make a personal connection.

3/ Develop Key Points

When developing the key points in your presentation script, it's essential to provide supporting information, examples, or evidence that reinforces your message. Here's how you can expand on each main point:

Supporting Information:

• Present facts, data, or expert opinions that support your main point.
• Use credible sources to strengthen your arguments and provide context.
• Use evidence to back up your claims and increase credibility.

Logical Order or Narrative Flow

• Organize your main points in a logical order to facilitate understanding.
• Consider using a narrative flow to create a compelling storyline that connects your main points.

4/ Incorporate Visual Aids

Incorporating visual aids strategically into your presentation can significantly enhance understanding, engagement, and retention of information.

• Example: If you're discussing the features of a new product, display images or a short video demonstrating its functionality as you describe each feature.

5/ Include Transitions and Signposts

Including transitions and signposts helps guide your audience through your ideas and ensures they can easily follow your train of thought.

You can use concise and engaging language to introduce the upcoming subject matter.

• Example: "Next, we'll explore the latest..."

Or you can use questions to transition between sections or engage the audience's attention.

• Example: "But how can we tackle this challenge? The answer lies in..."

6/ Summarize and Conclude

• Recap your main points to reinforce key messages concisely.
• End with a memorable conclusion that leaves a lasting impact or a call to action for your audience.

7/ Seek Feedback and Revise

• Share your script with a trusted colleague, friend, or mentor for constructive feedback.
• Once you have made revisions based on feedback, practice delivering your revised script.
• Refine and fine-tune your script as needed through practice sessions and additional feedback.

Involve The Audience

Boost audience participation and engagement by leveraging interactive features such as Q&A session , live polls, quizzes and small activities through AhaSlides . By utilizing these interactive elements, you can transform your presentation into a dynamic and engaging experience for your audience.

You also can ask your audience for feedback by rating scale or Likert scale !

Use Conversational Language

Write your script in a conversational tone to make it more approachable and relatable. Avoid jargon and complex terminology that might alienate your audience.

Know Your Key Takeaways

• Identify the main messages or key takeaways you want your audience to remember.
• Craft your script around these key points to ensure they are emphasized throughout the presentation.

Address Potential Questions or Concerns

By proactively addressing potential questions or concerns within your presentation script, you demonstrate thoroughness, credibility, and a genuine commitment to addressing your audience's needs. 

This approach helps foster trust and ensures that your presentation provides clear and comprehensive information, leaving your audience feeling satisfied and informed.

Presentation Script Example

Here's an example of a presentation script about "The Power of Effective Communication": 

Key Takeaways 

In conclusion, crafting a well-written presentation script is essential for delivering a successful and impactful presentation. By following the steps and tips outlined in this guide, you can create a script that engages your audience, communicates your message effectively, and leaves a lasting impression.

Remember, incorporating interactive elements can significantly enhance audience engagement and make your presentation more memorable. AhaSlides, with our wide range of templates and interactive features like questions, polls , and activities, provides a powerful platform to involve your audience actively and create an interactive and dynamic presentation experience.

How do you write a script for a presentation?

Here are steps on how to write an effective presentation script: Outline the structure, including an attention-grabbing introduction, main points, and a strong conclusion.  Craft a powerful opening that hooks the audience, establishes relevance, and creates an emotional connection.  Develop key points with supporting information and logical order.  Incorporate visual aids strategically to enhance understanding.  Use transitions and signposts to guide your audience.  Summarize and conclude with impact .  Seek feedback, revise, and practice for a polished presentation.

How do you start a presentation script example?

Here's an example of how you can start a presentation script: - "Good morning/afternoon/evening, ladies and gentlemen. Thank you all for being here today. My name is_____, and I am delighted to have the opportunity to speak with you about_______. Over the next _______, we will explore [briefly mention key points or objectives of the presentation]." The opening lines should aim to grab the audience's attention, establish your credibility, and introduce the topic you will be discussing. 

Is it okay to read a script for a presentation?

While it's generally recommended to avoid reading directly from a script, there are situations where it can be beneficial. For formal or complex presentations like academic or technical talks, a well-crafted script ensures accuracy and keeps you on track.  However, in most cases, a conversational style with notes or prompts is preferred. This allows flexibility, spontaneity, and better audience engagement. 

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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How we write presentation scripts that captivate audiences.

• Author Chris Tomlin
• Published June 15, 2023

Having written thousands, this is our advice on how to write a presentation script and how to use scripts in your presentations.

What’s the most important factor in any presentation?

It’s got to be the design, right? Making your slides so beautiful, so chic, and so damn on-brand that your audience will weep at their magnificence?

That’s important, but no – we’re talking about something more fundamental than that.

Ok, then. How about the  animation ? Slick, professional and seamless. That premium, professional sheen that shows your quality through and through.

Again, really love your thinking here, but before that too.

Before you even open PowerPoint, Keynote or Google Slides. Before you get stuck into Photoshop, XD, or whatever design software you prefer.

In many cases, before you even fire your trusty PC or Mac up.

Which brings up back to answering that original question. The first – and most important – part of any presentation is the story. It’s the structure on which those other visual elements can hang, and with a great narrative, your design and animation can take it to another level of excellence.

But the story needs to be delivered. And in most cases, that’s down to you, the presenter. So you need a way to make sure you talk through the story in the right order. Hitting the right highs and lows. Without missing anything out. And without rambling on and going over your time limit.

What you need, my friend, is a presentation script.

The benefits of a great presentation script

OK, before we go any further, I can already see some of you grimacing at the thought of a presentation script.

I don’t need a script , you might be thinking – and you may well be right.

Scripts make presenters sound all robotic and boring , you could be muttering – and again, good point.

I want my  salespeople  to be able to think on their feet and adapt to any situation , you might be screaming into your screen. OK, chill out – you’re not wrong.

But let’s not be so black and white about things, eh?

Like presenters, presentations and audiences, each script should be different.

Your presentation script will likely be based on your experience as a presenter, your knowledge of the presentation subject, the level of detail you want to go into, the type of audience you’re presenting to, your time allowance, and many other variables.

So, it’s a good idea to start with the maximum amount you need, and then chip away as necessary. Think of it like Michelangelo’s David. To create his masterpiece, the Italian sculptor took a huge block of Tuscan marble, whittling it down for over two years to reveal the final result.

Can you imagine if he just took a small torso-shaped piece, and then glued a few bits and bobs on as he went along?

It’s the same for your presentation script: write it out in full, and see how it feels when you speak it out loud. What’s that? You probably wouldn’t speak it out loud? Well, you should – some phrases sound all wrong spoken aloud, even when they look fine on the page.

Speaking aloud also gives you a much better estimate of the time it will take to present it in full; reading it in your head, or even muttering it softly to yourself just won’t give you the same timings.

Each time you speak it aloud, it will get a bit tighter, a bit stronger and a bit more personalised to the way you speak.

And, after a few drafts, you’ll have something approaching your final presentation script. Just be careful to leave it when it’s ready – it can be tempting to tweak and tweak ad infinitum, and it’s sometimes difficult to know when to leave it alone.

Now it’s decision time. What will you do with this script? There are basically three choices here:

• Read the full script.
• Cut it down to bullet points.
• Memorise it.

Let’s look at the pros and cons of each in turn.

1. Read the full script

This is the safest method.

You separate your script out throughout your slides in the speaker notes section. This means you see them on your laptop, but your audience doesn’t on the big screen (or their Zoom screen).

Most people new to presenting, nervous of public speaking, not experts in the subject matter, or just a bit cautious, might initially choose this option, but it’s not without risks.

Yes, you won’t forget anything and yes, it gives you something to focus on other than the audience, but that can become an issue.

If you stand in front of your audience with your eyes glued to PowerPoint’s speaker notes, then it’s often not the best experience for them. People like to connect with one another, and eye contact – even over video calls – is an important part of this. So, if you don’t even glance up from time to time, you and your presentation can come across as cold, at a time when you should be sharing emotion.

And another issue is it can be hard to portray that emotion when you’re reading out loud, rather than speaking from the top of your head. It can be a bit like listening to kids reading out loud in primary school: sure, they are saying all the words right, but the speed, the cadence, the emphasis and passion can all be lost.

So how can you get around this conundrum: you’re not confident enough to go without a presentation script, but you don’t want to sound like an emotionless reading drone. The answer, whether you like it or not, is to practice.

Most people don’t practice, so most presentations aren’t very good. Don’t be that guy.

The more you practice, the more comfortable you will feel delivering your presentation script. You’ll find that certain sentences and phrases slip off the tongue a bit easier, so you are able to make eye contact from time to time. Keep practicing and there may be whole slides or sections that you can talk around – maybe not word-for-word – but close enough.

And this is where you’re getting closer to that audience connection – in fact it’s arguably better to falter every now again – it proves you’re just human like the rest of us.

It also gets you closer to option 2.

2. Cut it down to bullet points

For most of our clients , who are pretty experienced presenters, this is the best option. It gives you the flexibility to talk around the main points, but with a safety net of all the key points written down as memory aids.

These bullets, tucked away in the speaker notes, can be a presenter’s secret weapon. With just a discreet glance towards their screen every now and again, they can make sure the whole story is delivered in full, in order, and with a healthy amount of audience connection thrown in too.

Don’t forget that speaker notes – whether a full presentation script or bullet points – are really easy to edit. So, if you tend to use a presentation multiple times, you can go in each time afterwards to tighten up a word or two here, or perhaps a couple more pointers there.

Or maybe edit them beforehand to personalise the script a bit to your specific audience – it’s a good way to mitigate on blanking the company or individual names you’re meeting.

It’s still important to practice with just speaker noters though, and you’ll find those glances become fewer and the eye contact increases as you do so. And the more you practice speaker notes, the better you’ll get, perhaps ultimately getting to option 3.

3. Memorise it

Let’s face it, the best presenters don’t need any kind of script. When was the last time you saw someone delivering a TED talk with a fistful of cue cards? Or referring back to their laptop every couple of minutes?

It’s all just there, in their heads, effortlessly transitioning through and out of their mouths. Or so it appears… again, don’t kill the messenger but these people practice over and over and over.

But memorising it doesn’t always mean literally reciting every exact word. That can be useful when you have a very strict time to work within, but the best presenters can flow in and out of their memorised script at will. It’s really something to behold.

This means they can slip in relevant stories or recent events seamlessly. Or can refer back to other talks that day, personalise their story to the audience and generally make it much more of a flexible experience.

But of course, there’s a flip side. Less experienced speakers might lose their place, miss a whole chunk out, or go off on a rambling tangent that has no relevance, like that time I went to do a talk and it was really early in the morning and usually I set my alarm for 6.45 except for Thursdays when I get a lie in but actually the Thursday before I had a meeting so I turned that alarm off, but left on the 8.30 alarm and this talk happened to start at 8.15 and I didn’t realise but the alarm was still on but the talk didn’t actually start on time because there was an issue with the pastry delivery because we usually use this one company but they couldn’t deliver them so we had to use another company which was actually run by the husband of a client we used to work with who used to be a designer but then realised that he preferred to actually bake and……… you get the point there I hope.

Your presentation script. Your way.

All in all, presentation scripts are essential in creating and presenting a great audience experience. They give you structure, flow, and confidence that simply reading off your slides, or ad-libbing it can’t.

Start with a strong presentation script, and remember that it’s entirely up to you to decide how to use it to make the most out of your own style.

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The Perfect Presentation Script that inspires audience

Perfect presentation script – a key to presentation success.

Is delivering presentations on the spot a skill you must master? Absolutely not! It’s good to possess this skill, but utilizing it during crucial presentations is unadvisable. What you say during a presentation is just as important as what is on the screen which is why you need the ‘ Perfect Presentation Script ’. If you’re going to deliver a dynamic design presentation but lacks perfect presentation script , it just won’t work in your favor.

A perfect presentation script should be as dynamic and effective as your visual data, preventing you from reading off your notes or just rambling in front of your audience. Be it a Sales Presentation or Investor Pitch Meeting, crafting a perfect presentation script helps in the consistent structure and designs of the presentation slides. Many presentation software’s are available online including Visme , Canva , Prezi and much more that helps creating professional designs.

7 Key Elements to Hone Your Presentation Script

1. Clear and Concise Introduction:  The ideal presentation script begins with a clear, concise intro that grabs attention and sets the tone. It should state the presentation’s purpose and what the audience will learn/gain from it.

2. Engaging Opening:  A strong opening captivates the audience with a story, question, or statistic. It hooks them to continue listening.

3. Well-Structured Content:  The presentation script should be well-structured and organized, flowing logically between points with clear transitions. Each point should be supported by evidence or examples to convince and relate to the audience.

4. Visual Aids:  Visual aids like slides, charts, and graphs enhance presentations and engage the audience. Use them strategically to support key points and improve information understanding. Ensure they are clear, visually appealing, and easy to read.

5. Engaging Language:  In presentation script, use engaging language that’s easy to understand. Avoid jargon and technical terms. Keep it simple and concise for all. Add storytelling, humor, or questions for engagement.

6. Call to Action:  A presentation script needs a clear call to action at the end. This prompts the audience to act, like signing up for a newsletter or implementing presented ideas. The call should be compelling, encouraging action.

7. Practice and Rehearsal:  One key element in a perfect presentation script is practice. It’s crucial to rehearse the script multiple times for a smooth delivery and to become familiar with the content. Practice builds confidence and reduces nervousness during the presentation. With these elements, you can create an impactful presentation that effectively communicates your message to the audience.

9 Steps to a Flawless Presentation Script

1. Plot:  Crafting the plot of your script before you write it is essential. From your introduction to your conclusion, outline key subjects that you want to focus on. Write your perfect presentation script based on this information. This is the easiest way to write a script for any company presentation ppt.

Perfect Presentation Script – Structuring Content

2. Introduction:  Audience-focused speeches are no longer effective! Instead of meeting expectations, seize control and guide your audience to your desired destination. Craft a compelling intro and offer an exhilarating experience.

3. Crucial Information:  Audience get info in pieces, they won’t bother connecting dots or retaining it. Keep info in one place. Craft sentences creatively to capture attention and deliver data effectively.

4. Presentation Notes:  PowerPoint lets you write notes at the bottom of each slide. Take the substance of your presentation and bring it down to core keywords. These words should be capable of summing up the entire concept. Relying on these words instead of notes can help you easily communicate with your audience. The presentation notes helps you to keep a note of the key points of your perfect presentation script that aids in delivering an impressive presentation.

5. Stimulating Narrative:  The last thing your audience wants to do is witness another presenter deliver a dreary presentation. Your ppt presentation design needs to be dynamic and so does your speech. The presentation should be able to complement your compelling and persuasive narrative. Your script must be intriguing, gripping, and thoughtful to be considered as a perfect presentation script.

6. Limit your bullets:  Keep audience comprehension in mind. Don’t overload with too many points at once. Simplify content into bullets for easy recall.

7. Conversations:  Every presentation needs a script. Write a perfect presentation script in a conversational tone. It may seem strange, but greatly influences communication and audience interaction. Builds confidence and calms nerves during presentations.

8. Record your speech:  Record your presentation to identify mistakes and improve. Note hiccups, strengths, and mistakes. Consider audience reaction and enhance accordingly. This can help you ace the delivery of any corporate presentation ppt.

9. Break: Firstly, avoid being boring in presentations. Engage with your audience, interact with them, and take breaks. Use the time wisely to connect with them. Share a relevant story that aligns with your presentation’s goal.

For more on exceptional story presentations, read: https://visualsculptors.com/storytelling-approach-presentations/

Writing a perfect presentation script for Consulting Presentations

A well-chosen PPT topic captures attention and makes the presentation engaging. The best layout complements content and enhances the message. Format should be considered to ensure clear and organized information presentation. Use headings, bullet points, and visuals to convey the message effectively. Writing a great consulting presentation script involves understanding the audience and purpose. It should be concise, engaging, and convey key messages clearly. Structure it logically with an intro, main body, and conclusion. The script should have visual aids and interactive elements to engage the audience and improve the presentation’s impact. It should be well-researched, include relevant data and examples to support key messages.

Drafting a perfect presentation script for C-Level Presentations

PPT slides: popular for visually appealing presentations. Engage audience with suitable design. Neatly formatted slides are easy to understand. Minimalistic designs key for C-Level presentations. Precise, not lengthy content. When presenting to C-level execs, a perfect script is essential. It must be concise, clear, and impactful. Start with a strong opening to grab attention, followed by a clear outline of main points. The script should meet audience needs, avoiding jargon. End with a conclusion summarizing key points and encouraging discussion. Writing a perfect presentation script for C-level presentations impacts success and company goals.

6 useful tips to improve your Presentation Script

Now, We shall see the 6 useful tips to improve your presentation script.

• Crafting a compelling presentation script requires meticulous planning and attention to detail.
• A crucial first step is to finalize the storyboarding process, which lays the foundation for your script.
• When drafting your script, be sure to adhere closely to the content of your slides and incorporate appropriate pause breaks to allow your audience time to absorb and process information.
• It’s essential to devote ample time to writing, practicing, and refining your script through iteration.
• However, keep in mind that not every presentation requires a fully written script.
• A professional and effective presentation script strikes a delicate balance between preparation and flexibility to ensure that you engage and captivate your audience.

Shaping Your Presentation Script into Eye-Catching Designs

A PowerPoint presentation conveys information and ideas visually in a professional setting. Well-designed ppt presentations effectively communicate complex concepts and data. PowerPoint examples inspire and reference presentation creation, ranging from simple to elaborate designs, showcasing versatility and creativity. PowerPoint samples offer a starting point for creating professional presentations. While perfecting presentation script, it’s vital to focus on design too. Viewing PowerPoint examples, seeking design inspirations, and customizing design scheme should accompany script creation.

Once the presentation script is finalized, the focus shifts to designing the presentation. Here are key aspects of creating an effective PowerPoint design. PowerPoint design includes images, colors, and typography to enhance the presentation’s appearance. The goal is to boost readability and visual appeal. Balancing creativity with professionalism is crucial in slide design. The best PPT presentations effectively convey the message and engage the audience. They include visually appealing templates, relevant images, concise text, and effective graphics. Presenter slides in PowerPoint aid in delivering a professional presentation, leaving a lasting impression. Crafting the best PowerPoint design takes time and effort.

Transforming Your Script with a Design Agency’s Expertise

Once you start structuring your presentation script, you may be thinking of how to effectively design your content. Are you looking for a design agency that can support you in your design projects? Then look no further than VS Team. Our team of experts specializes in creating captivating PowerPoint presentation template designs that can be customized to suit your specific needs. Let us help you elevate your presentation with our exceptional presentation design services, and leave a lasting impression on your audience. You can make use of these customized templates and just transfer your contents to come up with many presentations in due course.

PowerPoint slides enhance key messages in presentations. Design keeps audience engaged. Well-crafted slides organize content effectively. Businesses create branded templates. PPT template provides consistent layout for slides. Helps presenters focus on content. Crucial for impactful presentations. Enhances design and message conveyance. Clean design, readable fonts, appealing colors are key. Offers varied layout options for content.

Be it a software presentation or educational presentation, the right PowerPoint template for presentation will have design layouts matching the industry and aligned to branding. You can read further… Professional PowerPoint Slide Designs – Visual Sculptors.  Leaving design to experts, focus on perfect presentation script. Key steps in structuring your script below. Use as inspiration and tailor to industry needs.

Don’t let your presentation end like any other. Once your discussion is done, ask specific questions. Ask if they have any queries or if there’s anything they didn’t quite understand. Find out which concepts appealed and which ones didn’t. The best PowerPoint presentation design services UK always suggest enquiring about your presentation delivery- what your audience liked and what they didn’t. Take feedback positively. Improve yourself by structuring and perfecting your presentation script. This enhances your presentation skills and audience impact.

• What is a presentation script?

A well-crafted presentation script can provide you with the structure, flow, and confidence you need to deliver a successful presentation. It’s important to start with a strong script that aligns with your personal style and goals. By using your script effectively, you can engage your audience and make the most out of your presentation. Remember, the script is a tool to enhance your delivery, not a crutch to rely on.

2. How do you write a good presentation to an audience?

Some tips for writing a great presentation include starting with a clear and concise message, using visuals to enhance your points, practicing your delivery, and engaging your audience with interactive elements. It’s also important to consider your audience’s needs and interests when crafting your presentation.

3. What are the ways to impress the audience in a presentation?

Some ways to impress your audience in a presentation include starting with a strong opening, using visuals and multimedia, telling stories, engaging the audience with questions, and being confident and enthusiastic. Other tips include practicing your delivery, keeping your message clear and concise, and ending with a memorable conclusion.

4. How do you start a perfect presentation?

There are many ways to start a perfect presentation, but some tips and tricks include starting with a powerful quote, telling a story, asking a thought-provoking question, or using a startling statistic. It’s important to grab your audience’s attention from the beginning and set the tone for the rest of your presentation.

5. How can I make my presentation more creative and attractive?

Some tips for making your presentation more creative and attractive include using visuals, incorporating storytelling, using humor, keeping it simple, and engaging with your audience. You can also try using interactive elements, incorporating music or sound effects, and using a unique and visually appealing design.

Related posts

How to create Professional Business PowerPoint Presentations

How to create a Business PPT Template Design

The Ultimate Guide to Business Report Design: Tips and Tricks

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Business writing essentials

How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Share on X

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

• Special interests / NGOs
• Need for clear government direction
• What industry will do
• R&D spend
• What industry is doing
• Congestion [this leads to the sub-point ‘Wasted time and money’]
• More pollution
• More congestion
• More wasted time and money
• Climate change
• Road pricing
• Legislation
• Working together
• New technology
• Exports/revenue
• Social policy
• Rest of world
• Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Share on X

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Are you going to appeal to your audience’s

• habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

• do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

• News – ‘Positive Covid-19 tests worldwide have now reached …’
• Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
• Surprise – ‘Every five minutes, an American will die because of the food they eat.’
• Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

• Predict the future – ‘So what can we expect in the next ten years? …’
• Quotation – ‘As our chief exec said at the meeting yesterday, …’
• Repeat a major issue – ‘We can’t carry on with the same old same old.’
• Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

• It’s incredibly versatile and convenient.
• In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

• Only have one message per slide: more than that and you’re splitting your audience’s attention.
• Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
• People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
• You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
• Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

• Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
• List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
• It bears repeating: keep each slide to one key idea.
• Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
• Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
• Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

• Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
• Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
• A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
• Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
• Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
• Only use upper case where absolutely necessary.

Images and data

• Photos work well full screen, but they also really stand out well on a black background.
• Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
• Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

• Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

• Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
• If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
• If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Share on X

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

• Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
• Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
• Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
• Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation ?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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• MyU : For Students, Faculty, and Staff

Digital Storytelling

Create Narrated Presentation

As a student, recording a presentation is one of the most standard assignment activities faculty will require you to do. Take a look at the following workflow for designing a presentation and recording it. We offer tips and resources that will help guide you through your presentation recording.

1: Create an outline 

Find articles and research your topic thoroughly. Create an outline of your presentation. Don't immediately start designing your slides, instead work loosely on note cards or sticky notes to jot down your main points and ideas. This will help you quickly sort your ideas, so you can see how the presentation will flow.

2: Design your Slides

After you have completed outline, start transferring your rough notes to your slide presentation. Remember to keep things simple. The presentation should be designed to display information well, visually.

Try to limit the amount of bullets you use in your presentation as they can become very monotonous. Instead, try to use images and information graphics as much as you can to tell your presentation story. 

Here are a number of great resources about slide design:

Academic Slide Design: Visual Communication for Teaching and Learning

slide:ology: The Art and Science of Presentation Design  

3: Write your script

A lot of times people don't go through the effort of writing a script for their recorded presentations, but we encourage you to do so. The script writing process, will help you tell your presentation story. The end result will sound more professional with less pausing to gather your words.

When you are finished writing your script, read it out loud. Fix any sentences or phrases that don't roll off the tongue when you read them. 

4: Record your Narration

Record yourself reading through your presentation script. Try to make your recording sound natural and less like you're reading from a script. 

Take a look at the resource below on audio recording software. There are free tools that will enable you to record your narration.

Audio Recording Software and Hardware  

5: Gather b roll

Edit your video. Edit the images, narration, soundtrack together to create the story.

Writing 

6: Write Your Script/storyboard

When you're finished editing your video, it's now time to share your digital story with your peers. 

Digital Storytelling Share

Recording an Interview

The interview will be one of the most important parts of your documentary-style digital story. The information below will provide you with tips for recording your interview.

Before you record an interview, make sure that you get your interviewee to sign the Media Release Form (note - this is a UMN Media Release form -- if you are using this site as a resource from another school, you should contact your school's media relations or communications dept. for a media release form tailored for your university or school). Media producers and videographers at the UMN typically have all their talent and interviewees sign a media release form and this helps to make sure that we have the right to use the video.

Interviewing Basics

The most important thing you can do to insure that you have a successful interview is to BE PREPARED. For any recorded interview you will need to make sure that you have the following things in order before the interview:

Finalize your questions. Make sure you have at least 5 questions to ask your interviewee. Along with your questions, you will have to listen to your interviewee and not worry so much about the technology involved in recording your interview. Your interviewee will most likely respond with interesting points that you will want to follow-up on or ask additional questions about and that only happens if you listen closely to your interviewee during the interview.

When listening to your interviewee respond to questions, you should make sure that they are stating the context of the question in their response. For instance, if you are looking at food shelves in the community that you’re researching, you might ask a question like- “Has the need for free and available food risen over the past 5 years?” Your interview might respond with a simple “Yes” or “No” and follow-up with “Yes, the need has risen.” Well, the need to what exactly? Keep in mind that you might not include your audio asking the questions in the interview, so you will have to make sure that your interviewee is prepped to keep the context of the question in mind when responding to the question, so that you can use the entire sound byte or video in your project without having to explain what exactly the interviewee is responding to.  A great response from your interviewee might sound like “I would say that the need for free and available food and our services in general have expanded in the past 5 years….”  and that’s a great sound-byte, it’s complete and there isn’t any question as to what the interviewee is responding to or talking about. Here’s a helpful resource on asking open-ended questions: How to Ask Open Ended Questions

Prepare for the interview recording. Make sure that you bring your smartphone power cable, extension cord, and any accessories you might need to record your interview. Also, make sure that you have enough storage on your smartphone or tablet before recording your interview.

Practice setting up the gear and recording before you get to the actual interview. With practice, you will learn about any quirks with the technology and know ahead of time about how to troubleshoot these issues as they arise.

Here is a video playlist that talks about using recording an interview with an expert using an iPhone:

Recording Interviews Using Mobile Devices

Also, make sure to check out the Capture page on this site to learn more about the various video and audio recording apps to use for your interview recordings.

Tips for Recording Quality Audio

Find a quiet place to record your audio. Listen to the ambient noise in the room. Do you hear any loud air circulation, people mowing grass outside your room, or anything else that can be distracting when trying to record audio? If so, you may need to move to a room that’s a little quieter, which will be ideal for recording quality narration.

Always do a test recording and listen to it. If it doesn’t sound very good, you may need to do some troubleshooting to get better sound.

• Why Digital Storytelling?
• Articulate Learning Outcomes
• Select a Genre
• Foster Media Literacy
• Create Scaffolding Exercises
• Define Your Assessment Criteria
• Plan Your Digital Story
• Capture Your Story
• Edit Your Story
• Share Your Story
• Media Resources

Don’t Just Memorize Your Next Presentation — Know It Cold

by Sabina Nawaz

Summary .   

Knowing a script or presentation cold means taking the time to craft the words and sequence of what you plan to say, and then rehearsing them until you could recite them backwards if asked. It’s a more effective approach to public speaking than simple memorization or “winging it” because you plan not just the words but the actions and transitions between points, so it becomes one fluid motion for you, all the while allowing time for adjusting or improvising during the speech itself.

To learn your script cold, first, decide how you will craft your script, whether it’s noting key talking points or writing down every line and detail. Next, create natural sections and learn them individually, including transitions. Then, learn your script over time and rehearse. Finally, have a plan for forgetfulness, which can include acknowledging that you need to reference your notes.

The three judges beamed at me. Buoyed by their support, I anticipated winning this college elocution competition. I nailed the first verse of my chosen poem, but might as well have been under general anesthesia when trying to remember a single word of the second verse. Now the judges’ encouraging smiles only roiled my rising panic. Finally, the timer buzzed, ending my turn on stage and initiating a two-decade fear of memorization.

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How to Write a Presentation, Speech, or Script

It may seem difficult at first—perhaps you're getting caught up in what vocabulary to use, or maybe you're having trouble organizing your thoughts.

Writing a presentation, speech or script can be a daunting task, but it doesn't have to be. The key to successful writing is to start with a clear plan.

Begin by outlining your main points and the order in which you would like to present them. Once you have a plan, you can start to fill in the details. Research your topic and make sure you have a good understanding of the material you are presenting.

When writing the speech or script, use simple language and avoid jargon. Make sure to include relevant facts and statistics to support your points. Finally, practice your presentation or speech several times to ensure that you are comfortable with the material and can deliver it in a confident and engaging manner. With a bit of preparation and practice, you can write an effective presentation, speech or script.

In this article, we will provide tips on how to write a presentation, speech, or script that will help you present, persuade and succeed using the best writing assistant software , ParagraphAI.

What is a Presentation?

A presentation is a form of communication in which a speaker presents information to an audience. They help share ideas, explain concepts, or to persuade the audience to take action. Presentations take place in person, through video conferencing, or through other digital media. Oftentimes, presentations are used in business settings, such as meetings or conferences, but are also present in educational settings, such as lectures or seminars.

Presentations inform, educate, or entertain an audience, depending on the purpose of the presentation. Formats include slideshows, videos, and even interactive experiences. Regardless of the format, a successful presentation requires careful planning and preparation, as well as strong communication skills.

What Should a Presentation Speech Include?

Every presentation can be divided into three segments: the opening, the main content, and the closing. Approximately 10-15% of your speaking time is typically spent on the introduction, around 75% on the body, and the remaining 10% on the conclusion.

The body of the presentation should contain facts and evidence to support the main points, and should be presented in a logical and easy-to-follow manner. The presentation should also include visuals, such as images, graphs, and charts, to help illustrate the points being made.

Finally, the presentation should end with a strong conclusion that summarizes the main points and leaves the audience with a lasting impression. With these elements in place, a winning presentation will be sure to capture the attention of the audience and leave them with a positive impression.

How to Write a Presentation

• Keep slide text concise.
• Focus on a single idea per slide.
• Use straightforward language.
• Incorporate impactful visuals.
• Tailor your writing to your audience.
• Avoid using slides as your personal notes.

Writing a presentation script can be a daunting task, but it doesn't have to be. Start by gathering the information you want to present. This could include facts, figures, quotes, and stories. Once you have your information, create an outline of your presentation. This should include the main points you want to make and the order in which you want to make them. Then, write the actual script. Make sure to include an introduction, body, and conclusion.

Your introduction should capture the audience's attention and set the tone for the presentation. The body should include the main points you outlined, and the conclusion should summarize the main points and provide a call to action. Finally, practice your presentation until you are comfortable with the material. Following these steps will help you create a successful presentation script.

How to Write a Presentation, Speech, or Script with ParagraphAI in One Easy Step

ParagraphAI is a free AI writing tool that crafts perfectly curated content for all your writing needs, from social media posts and blog articles to presentations and professional works. In one easy step, enter your topic and watch as ParagraphAI takes care of the rest. It will generate high-quality, well-researched, and plagiarism-free content tailored to your specific audience. ParagraphAI is available as an app and a browser extension.

Example 1: Write a speech about AI writers impact on sales presentations

If someone is writing a speech about AI writers impact on sales presentations they should start with an Outline. From there generate content for each individual point.

ParagraphAI can generate a presentation outline and script about any topic that the writer can use as a starting point for their blog post.

Using the app, you could even just put in some ideas to save the text for later if you don't have the time to write a whole product description yet.

Example 1 Continued: Write a speech about AI writers impact on sales presentations

If you are writing a speech and are unsure where to start, you can instantly generate it with our AI writer.

In this example we did not create an outline, ParagraphAI has written the following speech with the prompt "Write a speech about AI writers impact on sales presentations"...

"Good morning everyone. I am here today to talk to you about the impact of AI writers on sales presentations. AI writers are a powerful tool that can help sales teams create more effective and persuasive presentations. AI writers are able to analyze data, identify trends, and generate persuasive arguments. This means that sales teams can create presentations that are tailored to their audience and that are more likely to be successful. AI writers can also help to save time, as they can quickly generate content that is tailored to a specific audience. They are becoming increasingly popular, and their impact on sales presentations is undeniable. AI writers can help sales teams create more effective presentations that are tailored to their audience and that are more likely to be successful. Thank you."

Example 2: Write a treatment for the next Terminator movie

Imagine you want to write a movie treatment, simply describe your plot, characters and details or use similar movies to instantly generate new inspiration and let ParagraphAI's free AI writing assistant write it for you.

Here is the result for the prompt: "write a treatment for the next terminator movie":

"The Terminator franchise is one of the most iconic and beloved science fiction franchises of all time. After the success of the first two films, fans have been eagerly awaiting the next installment. With the release of Terminator: Dark Fate, the story of Sarah Connor, John Connor, and the Terminators has been given a new lease of life.

The next installment in the Terminator franchise should focus on the next generation of Terminators. The story should follow a group of young Terminators who have been sent back in time to protect the future from a new, more powerful enemy. These Terminators should be equipped with advanced technology and weaponry, and their mission should be to find and eliminate the enemy. Along the way, they should be forced to confront their own morality and the consequences of their actions.

The movie should also feature a new cast of characters, including a young Sarah Connor and John Connor. These characters should be more complex and nuanced than their predecessors, and their interactions with the Terminators should be a source of tension and drama. The story should also explore the implications of the technology used by the Terminators, and the ethical dilemmas posed by their mission. Ultimately, the movie should be an exciting and thought-provoking exploration of the Terminator universe."

Example 4: Write the script for the first scene of the above movie

Say you want to write a script and dont know where to start, here is the result for the prompt "Write the script for the first scene of the following movie: [enter movie treatment from above]":

"Script for the First Scene:

The scene opens on a dark, post-apocalyptic landscape. We see a group of Terminators, their faces illuminated by the light of the moon. They are walking in a single line, their weapons drawn and ready for battle. Suddenly, they stop and turn to face the camera.

The leader of the Terminators steps forward and speaks in a robotic voice. "We have been sent back in time to protect the future from a powerful enemy. Our mission is to find and eliminate this enemy, no matter the cost."

The Terminators turn and continue their march, their determination evident in their faces."

And you can adjust the tone sliders and improve your final work to meet your needs - who knows, AI may be used to write the script for the next AI based Terminator movie!

As you can see, ParagraphAI is a versatile assistant when it comes to generating text, regardless of if you are writing for a professional or casual setting.

Best of all, ParagraphAI is a free AI writer tool . Give it a try the next time you're figuring out how to write a presentation, speech, or script. It's amazing how easy and fun it is!

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