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9 Reasons Why Writing A Speech Is Important

Hrideep barot.

  • Speech Writing

speech writing

So, you have to deliver a speech in the next couple of days or so. As you start preparing yourself for the big day, one question that will definitely pop up in your mind is: do I need to write down my speech?

Generally, people fall into two broad categories: those that are firm believers in the virtue of writing down a speech, and those that would prefer winging it. Of course, these distinctions are by no means fixed.

Some people might not write down their entire speech but only outline the important points. Others might prefer jotting down every single thing they’re going to say and do on the big day.

Yet others might simply scribble sections that they find problematic or difficult to remember. And then, of course, come the people who don’t write anything at all.

But, whatever your preferences when it comes to writing a speech, there are many reasons why simply winging it on the big day with zero planning whatsoever is not the greatest idea.

Writing down a speech is important as it helps you better understand the topic, better organizes your thoughts, prevents any mistakes in your speech helping you become more familiar with it, and boosts its overall quality.

We’ve elaborated on these points below. But first, let’s get the basics out of the way.

What Is Speechwriting?

Before we get into the logistics of what is speechwriting, let’s understand what a speech is.

Going by what the dictionary says, “A  speech  is a formal talk which someone gives to an audience.”

Expanding on the above definition, we can better understand what speechwriting is: “Speech writing is the art of conveying a message to the audience through words. “

Now that we’ve gotten all the dictionary definitions out of the way, let’s delve a little more deeply into the concept of speech-writing.

There are many reasons why people write and deliver speeches. Speeches can be written to inform people. Say, for example, a speech on environmental degradation. Or, they might be written to persuade someone. Speeches delivered by politicians can be an example of persuasive speeches. Another reason would be to commemorate an event, say like, independence day.

However, whatever the overall purpose of your speech, almost every speech follows a set pattern. We’ve elaborated on it in the section below.

How To Write A Speech?

What is the format of a speech? As we mentioned above, almost all speeches have a format. Most speeches are divided into three sections. They are:

Introduction

The first part of the speech is called the introduction. The opening of your speech varies according to the type of speech you’re delivering. However, one thing that’s common to most speech opening is that they need to be attention-grabbing.

That is, they need to be interesting enough to hook your audience’s attention. Unless and until your speech opening is gripping, it doesn’t matter how interesting your content or research is. You’re going to lose your audience before you reach the next section, which is…

The body of your speech is its heart. It contains all the information that you wish to share with your audience. It makes for the bulk of your speech , and for good reason.

However, no matter the length of your body, one thing to keep in mind is to follow a chronological pattern while writing it. That is, don’t just randomly arrange your information in any sequence that you feel like.

For the audience to understand what you’re saying, you need to organize the content of your body into something that is easily comprehensible.

The ending of your speech is where you wrap up all your points and end your speech. We know you’re tired. However, don’t just end your speech with an abrupt ‘thank-you’.

Instead, a better way to conclude your speech would be to quickly provide a summary of your main points and then end with a call-to-action. Provide the audience with something that stays with them after your speech is done.

That is how they will remember you.

Why Should I Write A Speech?

writing a speech

Now that you know what speech-writing is and how to go about doing it, the next question is: why should you invest your precious time in writing down a speech before the big day?

Well, here are a few reasons why preparing your speech is better than simply winging it:

1 . Helps You Better Understand The Topic

But…isn’t that the entire point of ‘research’? To glean a better understanding of what you’re going to be talking about?

While it’s certainly true that researching your topic helps you glean more knowledge about it, actually writing down your speech gives you a clearer understanding of the information you’ve gathered .

This is because while during research you’re simply collecting data when you write down a speech, you also draw upon your own knowledge, experiences, and beliefs. By combining these personal factors with the assimilated information, you gain a deeper understanding of what the topic actually means to you.

All of this will, ultimately, give an added boost to your speech.

2. Helps Organize Your Ideas

Another reason why writing down a speech is important is because it helps organize your thoughts and ideas into something that can be better understood by another person.

While you might have a lot of expertise about a particular topic, chances are that your knowledge would be scattered. So, when you draw upon this knowledge source on the day of your speech, your points might end up being disorganized.

This will confuse your audience. Even if you make a great point, they might not understand its relevance or what it means. Because, say, you totally skipped an important tidbit of information that is essential to understand your point.

Writing down a speech avoids such scenarios, and leaves the audience with a better impression of you.

3. Helps Remember The Speech

Writing down your speech in advance also helps facilitate your memory. This is because writing something down itself is a great way to store the information in your brain. Probably why we got so much homework in high school, right?

Also, by writing your speech down, you also organize it in a logical sequence or pattern, which ultimately makes it easier to recall information.

4. Helps You Stay On Track

The last thing your audience wants to hear is a long story about a vacation you took in the Maldives in the middle of a speech about, say, an alien invasion (unless, of course, that’s where the invasion occurred).

A good way to avoid your thoughts derailing in the middle of your speech is by organizing them beforehand. And what better way to organize something as abstract as your thoughts than by having them on a piece of paper–or a laptop screen–in front of you?

5. Helps Time Your Speech

Another reason why writing down your speech beforehand is a great idea is because it helps you time how long your speech is going to be.

Time constraints are a common factor in almost all public speaking engagements. It is especially important during speaking engagements where there are multiple speakers.

One fallback of going impromptu with your speeches is that it’s harder to keep track of time when you’re delivering them.

Writing down your speech beforehand means that you can also time your speech before the big day. This means that you will be able to finish it without having a time-keeper shoot you evil looks while simultaneously banging their fist on the table the moment you cross your five-minute mark.

6. Helps Filter Out Filler Words

Filler words meaningless words or sounds that we use to fill the pauses that happen when we’re trying to decide what to say next. For example, ‘ um ‘ is a commonly used filler word. ‘ And ‘ is another one.

One simple way of avoiding filler words is by deciding what you want to say beforehand instead of figuring it out on the spot. That is, by writing down your speech, you can eliminate any filler words that might eat into your speech otherwise.

7. Helps Make Adjustments

Another reason why writing down your speech beforehand is a great idea is because it helps you figure out if your speech needs any major adjustments or little tweaks.

So, for instance, if you’ve missed out on any major point, then writing down your speech will remind you that you need to include it in your talk. Or, if you find yourself using any inappropriate word, then having the text in front of you will help you filter that out.

8. Makes It Easier To Practice

There is a reason why the proverb ‘Practice makes perfect’ has survived the test of time. Granted, practice doesn’t necessarily guarantee perfection. However, it goes without saying that proper practice does enhance your performance.

Writing down your speech beforehand is a form of practice itself. As you make little tweaks and changes in your speech, read it out loud to see what it sounds like. This will not only improve the quality of your speech but also sneak in some extra practice while delivering it.

Finding it difficult to smoothly read out your speech? Check out our article on 9 Tips To Making A Speech Easier To Read for some help.

9. Improves The Overall Quality Of Your Speech

By taking into account all the above-mentioned factors, it’s easy to understand why writing down your speech will help you boost the overall quality of your speech.

While how you deliver your speech is an essential component of the success of your talk, the content of your speech is just as important for your success.

By investing some extra time in writing down your speech, you improve the quality of your speech, which will ultimately make it more likely that your audience will want to hear you speak again.

5 Things To Keep In Mind While Speech-writing

delivering a speech

1. Have A Killer Opening–And Closing

While it’s true that the main body of your speech contains the most amount of information, this doesn’t mean that you should neglect the opening and closing of your speech.

Remember that it is the opening that will determine whether your audience will actually pay attention to the main part of your speech.

And also, it is how you end your speech that will determine whether your audience is going to remember you–or if they forget about your speech the moment you stop talking.

There are many ways of writing a speech opening line. You could open with a ‘What If’ scenario, for instance.

For example, what if a meteor hit earth right now? This gets your audience thinking and piques their attention (unless, of course, the meteor actually hits, in which case attention might get focused elsewhere).

Another way to open a speech would be by telling a story. However, make sure that you don’t ramble on for too long, and that your story is relevant to the topic. If you’re speaking about animal rights, maybe a short anecdote on your pet–or a moving visit to the zoo.

For more speech openings, check out our article on 15 Powerful Speech Opening Lines (And How To Create Your Own) .

Similarly, there are many ways of ending a speech.

One of the best ways to end a speech is by employing a call to action. This instigates your audience to do something. For example: I have given you all you need to move forward! Now, it’s time for YOU to take the next step.

Another way to end a speech would be by telling a joke. After all, who doesn’t want to end on a happy note?

Check out our article on 15 Powerful speech Ending Lines (And Tips To Create Your Own) for some more inspiration.

2. Keep Your Audience’s Attention Span In Mind

While human attention span is certainly higher than that of a butterfly, this doesn’t mean that humans have unlimited attention, either.

The point is, don’t drag on your speech for a diabolical amount of time, no matter how important your topic is or how much information you feel you can successfully squeeze into your given time frame. Keep in mind your audience’s attention span, and make your speech no longer than is necessary.

3. Incorporate Humor & Storytelling

Don’t make your speech an information dump. While it might make you sound intelligent, just delivering a lot of information without adding other–more personal–elements makes it more difficult for your audience to connect with you.

To prevent this, try incorporating a few jokes or a handful of anecdotes in your speech. Don’t just say them one after the other, though. Sprinkle them out throughout your speech. Also, make sure they’re relevant to your speech and not simply extras added just for the sake of it.

4. Use Simple Language

Just because you love browsing through a dictionary in your free time doesn’t mean it’s your audience’s favorite pass time too.

If you wish for your audience to connect with you, then complicated jargon is not the way to go. Instead, swap complex or difficult words with simple ones. This will broaden your reach with the audience, and improve how much you manage to resonate with them.

5. Be True To Yourself

What makes you unique as a person? How are your thoughts, feelings, and opinions different from–or similar to–the topic you’re speaking about? How do you really feel about the topic? Is there anything about it that you disagree with or feel could’ve been improved?

Before you begin writing your speech, these are a few questions that you must ask yourself. Don’t just conclude your research and then immediately jump into writing your speech, even if you don’t agree with half the things you’ve found.

Instead, stay true to yourself. Incorporate your own thoughts and feelings into your speech. This will not only increase your authenticity as a speaker but also make you stand out as a unique one.

Bonus: The Most Important Thing In Speech Writing

What is the most important element of any public speaking engagement?

The answer: You audience.

And that is precisely the most important thing which you need to keep in mind while writing your speech. After all, you’re going to be delivering your speech to the audience. So, it’s absolutely imperative to keep your audience in mind while delivering your speech.

That is why it’s so essential to research your audience beforehand. The content of your speech is going to vary greatly depending on what kind of audience is going to hear it.

For instance, if your audience consists mostly of beginners, then you will need to write your speech in such a way that it’s comprehensible to them. Otherwise, they could end up confused. Likewise, if your audience consists of experts, then dwelling too much on the basics might bore them.

So, make sure to look up your audience before you sit down for any speech-writing.

To sum up, speech-writing is a must before any speech that you plan on delivering. There are many reasons for this, with all of them eventually leading to one main point: writing down a speech before you speak will enhance the overall quality of your speech, as well as the audience’s experience of it.

So, before your next public speaking engagement, take out some extra time and jot down your speech.

Hrideep Barot

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Public Affairs Council

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

  • Why has the audience been brought together?
  • What do the members of the audience have in common?
  • How big an audience will it be?
  • What do they know, and what do they need to know?
  • Do they expect discussion about a specific subject and, if so, what?
  • What is the audience’s attitude and knowledge about the subject of your talk?
  • What is their attitude toward you as the speaker?
  • Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

  • Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
  • Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
  • Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

  • Give it rhythm. A good speech has pacing.
  • Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
  • Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
  • Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
  • Ask rhetorical questions in a way that attracts your listeners’ attention.
  • Personal experiences and anecdotes help bolster your points and help you connect with the audience.
  • Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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Rice Speechwriting

Beginners guide to what is a speech writing, what is a speech writing: a beginner’s guide, what is the purpose of speech writing.

The purpose of speech writing is to craft a compelling and effective speech that conveys a specific message or idea to an audience. It involves writing a script that is well-structured, engaging, and tailored to the speaker’s delivery style and the audience’s needs.

Have you ever been called upon to deliver a speech and didn’t know where to start? Or maybe you’re looking to improve your public speaking skills and wondering how speech writing can help. Whatever the case may be, this beginner’s guide on speech writing is just what you need. In this blog, we will cover everything from understanding the art of speech writing to key elements of an effective speech. We will also discuss techniques for engaging speech writing, the role of audience analysis in speech writing, time and length considerations, and how to practice and rehearse your speech. By the end of this article, you will have a clear understanding of how speech writing can improve your public speaking skills and make you feel confident when delivering your next big presentation.

Understanding the Art of Speech Writing

Crafting a speech involves melding spoken and written language. Tailoring the speech to the audience and occasion is crucial, as is captivating the audience and evoking emotion. Effective speeches utilize rhetorical devices, anecdotes, and a conversational tone. Structuring the speech with a compelling opener, clear points, and a strong conclusion is imperative. Additionally, employing persuasive language and maintaining simplicity are essential elements. The University of North Carolina’s writing center greatly emphasizes the importance of using these techniques.

The Importance of Speech Writing

Crafting a persuasive and impactful speech is essential for reaching your audience effectively. A well-crafted speech incorporates a central idea, main point, and a thesis statement to engage the audience. Whether it’s for a large audience or different ways of public speaking, good speech writing ensures that your message resonates with the audience. Incorporating engaging visual aids, an impactful introduction, and a strong start are key features of a compelling speech. Embracing these elements sets the stage for a successful speech delivery.

The Role of a Speech Writer

A speechwriter holds the responsibility of composing speeches for various occasions and specific points, employing a speechwriting process that includes audience analysis for both the United States and New York audiences. This written text is essential for delivering impactful and persuasive messages, often serving as a good start to a great speech. Utilizing NLP terms like ‘short sentences’ and ‘persuasion’ enhances the content’s quality and relevance.

Key Elements of Effective Speech Writing

Balancing shorter sentences with longer ones is essential for crafting an engaging speech. Including subordinate clauses and personal stories caters to the target audience and adds persuasion. The speechwriting process, including the thesis statement and a compelling introduction, ensures the content captures the audience’s attention. Effective speech writing involves research and the generation of new ideas. Toastmasters International and the Writing Center at the University of North Carolina at Chapel Hill provide valuable resources for honing English and verbal skills.

Clarity and Purpose of the Speech

Achieving clarity, authenticity, and empathy defines a good speech. Whether to persuade, inform, or entertain, the purpose of a speech is crucial. It involves crafting persuasive content with rich vocabulary and clear repetition. Successful speechwriting demands a thorough understanding of the audience and a compelling introduction. Balancing short and long sentences is essential for holding the audience’s attention. This process is a fusion of linguistics, psychology, and rhetoric, making it an art form with a powerful impact.

Identifying Target Audience

Tailoring the speechwriting process hinges on identifying the target audience. Their attention is integral to the persuasive content, requiring adaptation of the speechwriting process. A speechwriter conducts audience analysis to capture the audience’s attention, employing new york audience analysis methods. Ensuring a good introduction and adapting the writing process for the target audience are key features of a great speech. Effective speechwriters prioritize the audience’s attention to craft compelling and persuasive speeches.

Structuring Your Speech

The speechwriting process relies on a well-defined structure, crucial to both the speech’s content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive speechwriting definition. Furthermore, the structure, coupled with audience analysis, is integral to delivering a great speech that resonates with the intended listeners.

The Process of Writing a Speech

Crafting a speech involves composing the opening line, developing key points, and ensuring a strong start. Effective speech writing follows a structured approach, incorporating rhetorical questions and a compelling introduction. A speechwriter’s process includes formulating a thesis statement, leveraging rhetorical questions, and establishing a good start. This process entails careful consideration of the audience, persuasive language, and engaging content. The University of North Carolina’s writing center emphasizes the significance of persuasion, clarity, and concise sentences in speechwriting.

Starting with a Compelling Opener

A speechwriting process commences with a captivating opening line and a strong introduction, incorporating the right words and rhetorical questions. The opening line serves as both an introduction and a persuasive speech, laying the foundation for a great speechwriting definition. Additionally, the structure of the speechwriting process, along with audience analysis, plays a crucial role in crafting an effective opening. Considering these elements is imperative when aiming to start a speech with a compelling opener.

Developing the Body of the Speech

Crafting the body of a speech involves conveying the main points with persuasion and precision. It’s essential to outline the speechwriting process, ensuring a clear and impactful message. The body serves as a structured series of reasons, guiding the audience through the content. Through the use of short sentences and clear language, the body of the speech engages the audience, maintaining their attention. Crafting the body involves the art of persuasion, using the power of words to deliver a compelling message.

Crafting a Strong Conclusion

Crafting a strong conclusion involves reflecting the main points of the speech and summarizing key ideas, leaving the audience with a memorable statement. It’s the final chance to leave a lasting impression and challenge the audience to take action or consider new perspectives. A good conclusion can make the speech memorable and impactful, using persuasion and English language effectively to drive the desired response from the audience. Toastmasters International emphasizes the importance of a strong conclusion in speechwriting for maximum impact.

Techniques for Engaging Speech Writing

Engage the audience’s attention using rhetorical questions. Create a connection through anecdotes and personal stories. Emphasize key points with rhetorical devices to capture the audience’s attention. Maintain interest by varying sentence structure and length. Use visual aids to complement the spoken word and enhance understanding. Incorporate NLP terms such as “short sentences,” “writing center,” and “persuasion” to create engaging and informative speech writing.

Keeping the Content Engaging

Captivating the audience’s attention requires a conversational tone, alliteration, and repetition for effect. A strong introduction sets the tone, while emotional appeals evoke responses. Resonating with the target audience ensures engagement. Utilize short sentences, incorporate persuasion, and vary sentence structure to maintain interest. Infuse the speech with NLP terms like “writing center”, “University of North Carolina”, and “Toastmasters International” to enhance its appeal. Engaging content captivates the audience and compels them to listen attentively.

Maintaining Simplicity and Clarity

To ensure clarity and impact, express ideas in short sentences. Use a series of reasons and specific points to effectively convey the main idea. Enhance the speech with the right words for clarity and comprehension. Simplify complex concepts by incorporating anecdotes and personal stories. Subordinate clauses can provide structure and clarity in the speechwriting process.

The Power of Nonverbal Communication

Nonverbal cues, such as body language and gestures, can add emphasis to your spoken words, enhancing the overall impact of your speech. By incorporating visual aids and handouts, you can further augment the audience’s understanding and retention of key points. Utilizing a conversational tone and appropriate body language is crucial for establishing a genuine connection with your audience. Visual aids and gestures not only aid comprehension but also help in creating a lasting impression, captivat**ing** the audience with compelling visual elements.

The Role of Audience Analysis in Speech Writing

Tailoring a speech to the audience’s needs is paramount. Demographics like age, gender, and cultural background must be considered. Understanding the audience’s interests and affiliation is crucial for delivering a resonating speech. Content should be tailored to specific audience points of interest, engaging and speaking to their concerns.

Understanding Audience Demographics

Understanding the varied demographics of the audience, including age and cultural diversity, is crucial. Adapting the speech content to resonate with a diverse audience involves tailoring it to the different ways audience members process and interpret information. This adaptation ensures that the speech can effectively engage with the audience, no matter their background or age. Recognizing the importance of understanding audience demographics is key for effective audience analysis. By considering these factors, the speech can be tailored to meet the needs and preferences of the audience, resulting in a more impactful delivery.

Considering the Audience Size and Affiliation

When tailoring a speech, consider the audience size and affiliation to influence the tone and content effectively. Adapt the speech content and delivery to resonate with a large audience and different occasions, addressing the specific points of the target audience’s affiliation. By delivering a speech tailored to the audience’s size and specific points of affiliation, you can ensure that your message is received and understood by all.

Time and Length Considerations in Speech Writing

Choosing the appropriate time for your speech and determining its ideal length are crucial factors influenced by the purpose and audience demographics. Tailoring the speech’s content and structure for different occasions ensures relevance and impact. Adapting the speech to specific points and the audience’s demographics is key to its effectiveness. Understanding these time and length considerations allows for effective persuasion and engagement, catering to the audience’s diverse processing styles.

Choosing the Right Time for Your Speech

Selecting the optimal start and opening line is crucial for capturing the audience’s attention right from the beginning. It’s essential to consider the timing and the audience’s focus to deliver a compelling and persuasive speech. The right choice of opening line and attention to the audience set the tone for the speech, influencing the emotional response. A good introduction and opening line not only captivate the audience but also establish the desired tone for the speech.

Determining the Ideal Length of Your Speech

When deciding the ideal length of your speech, it’s crucial to tailor it to your specific points and purpose. Consider the attention span of your audience and the nature of the event. Engage in audience analysis to understand the right words and structure for your speech. Ensure that the length is appropriate for the occasion and target audience. By assessing these factors, you can structure your speech effectively and deliver it with confidence and persuasion.

How to Practice and Rehearse Your Speech

Incorporating rhetorical questions and anecdotes can deeply engage your audience, evoking an emotional response that resonates. Utilize visual aids, alliteration, and repetition to enhance your speech and captivate the audience’s attention. Effective speechwriting techniques are essential for crafting a compelling introduction and persuasive main points. By practicing a conversational tone and prioritizing clarity, you establish authenticity and empathy with your audience. Develop a structured series of reasons and a solid thesis statement to ensure your speech truly resonates.

Techniques for Effective Speech Rehearsal

When practicing your speech, aim for clarity and emphasis by using purposeful repetition and shorter sentences. Connect with your audience by infusing personal stories and quotations to make your speech more relatable. Maximize the impact of your written speech when spoken by practicing subordinate clauses and shorter sentences. Focus on clarity and authenticity, rehearsing your content with a good introduction and a persuasive central idea. Employ rhetorical devices and a conversational tone, ensuring the right vocabulary and grammar.

How Can Speech Writing Improve Your Public Speaking Skills?

Enhancing your public speaking skills is possible through speech writing. By emphasizing key points and a clear thesis, you can capture the audience’s attention. Developing a strong start and central idea helps deliver effective speeches. Utilize speechwriting techniques and rhetorical devices to structure engaging speeches that connect with the audience. Focus on authenticity, empathy, and a conversational tone to improve your public speaking skills.

In conclusion, speech writing is an art that requires careful consideration of various elements such as clarity, audience analysis, and engagement. By understanding the importance of speech writing and the role of a speech writer, you can craft effective speeches that leave a lasting impact on your audience. Remember to start with a compelling opener, develop a strong body, and end with a memorable conclusion. Engaging techniques, simplicity, and nonverbal communication are key to keeping your audience captivated. Additionally, analyzing your audience demographics and considering time and length considerations are vital for a successful speech. Lastly, practicing and rehearsing your speech will help improve your public speaking skills and ensure a confident delivery.

Expert Tips for Choosing Good Speech Topics

Master the art of how to start a speech.

what is the importance of speech writing

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Speech Writing Format, Tips and Examples

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Speech Writing : Speech writing is a skill that can empower you to convey your thoughts, inspire others, and leave a lasting impact. Whether you’re preparing a speech for a school , a business meeting, or a special occasion, knowing how to craft an effective speech is invaluable. In this blog, we’ll explore what makes good speech writing, the structure of a speech, and the eight essential steps to ensure your speech resonates with your audience. Let’s dive into the world of successful speech writing Class 11 !

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8 Important Steps to Successful Speech Writing

What is Good Speech Writing?

Good speech writing refers to the skillful art of starting a speech that effectively communicates a message, engages the audience, and leaves a lasting impact. Deliver an impactful and inspiring speech on success , unveiling the keys to achievement and empowerment that captivate your audience.” A well-written speech is characterized by several key elements:

Clarity:  A good speech is clear and easy to understand. It conveys the message in a straightforward manner, avoiding unnecessary jargon or complexity.

Relevance:  It is tailored to the audience’s needs and interests. A good speech addresses the concerns and expectations of the audience, making it relatable and engaging.

Structure:  A well-structured speech has a clear beginning, middle, and end. It follows a logical flow, with each section building upon the previous one.

Engagement:  Good speech writing captures the audience’s attention from the start and maintains it throughout the speech. It uses effective hooks, anecdotes, and rhetorical devices to engage the audience emotionally and intellectually.

Content:  The content of a good speech is well-researched and supported by credible evidence, facts, examples, and anecdotes. It provides valuable information or conveys a persuasive argument.

Delivery:  While speech writing focuses on the text, good delivery speech is essential for effective communication. A well-written speech is delivered with confidence, appropriate tone, and proper pacing.

Memorability:  A good speech leaves a lasting impression on the audience. It may include memorable quotes, stories, or calls to action that resonate with listeners.

Purpose:  The purpose of the speech is clearly defined, whether it’s to inform, persuade, inspire, entertain, or a combination of these objectives. The speech aligns with its intended purpose.

Connection:  It establishes a connection with the audience by addressing their concerns, values, and emotions. A good speech can make the audience feel heard and understood.

Impact:  Ultimately, good speech writing aims to have an impact. It may lead to changed perspectives, inspired actions, or a deeper understanding of the topic.

How to Start a Speech in English

The opening of a speech is the gateway to engaging an audience. Begin by captivating attention with a compelling question, a captivating story, or an intriguing fact. A well-chosen quote or a vivid scene can also stir curiosity and set the tone for what’s to come. The key lies in drawing listeners in, making them eager to journey through the words you’re about to share. An impactful start sets the stage for a memorable and engaging speech. Speech writing class 11: Where words become powerful tools and students learn to articulate their thoughts with confidence and eloquence.

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Structure of a Good Speech Writing

The speech writing class 11 format plays a crucial role in organizing and delivering your message effectively. A well-structured speech typically consists of three main parts:

Introduction

Hook:  Begin with a compelling opening that grabs your audience’s attention. This could be a question, a quote, a startling fact, or a personal anecdote related to your topic.

Purpose Statement:  Clearly state the purpose of your speech. Let your audience know what you aim to achieve or convey.

Preview:  Provide a brief overview of the main points or topics you will cover in your speech. This gives your audience a roadmap of what to expect.

Body: Main Points: Organize your speech into two or more main points or sections, each addressing a specific aspect of your topic. These main points should be related and support your overall message.

Supporting Material:  Within each main point, include supporting evidence, examples, statistics, anecdotes, or arguments that reinforce your message.

Transitions:  Use transitional phrases or sentences to smoothly move from one main point to the next. Transitions help maintain the flow of your speech.

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Summary:  Summarize the key points you’ve discussed in the body of your speech. Restate your purpose and message to reinforce them.

Closing Statement:  End your speech with a strong closing statement or memorable quote that leaves a lasting impression on your audience.

Call to Action (if applicable):  If your speech has a persuasive or actionable component, issue a call to action. Encourage your audience to take specific steps or consider your message seriously.

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How to Write a Speech Writing?

Writing speech can be a rewarding experience, allowing you to communicate your thoughts, inspire, inform, or persuade an audience effectively. A well-written speech not only conveys your message effectively but also engages and resonates with your audience. To craft a compelling speech, start by understanding your audience and defining your purpose. Thorough research is essential to gather supporting evidence and examples. Organize your ideas into a coherent structure with a captivating opening, well-developed main points, and a powerful conclusion. Engage your audience emotionally and intellectually through relatable stories and effective communication techniques. Practice and rehearsal will help you deliver your speech confidently. Effective speech writing combines these elements to create a message that resonates and inspires your audience. Practice and preparation are key to delivering a successful speech.

We also offer a diverse array of English speech topics for students , fostering both skill development and engagement in public speaking.

8 Important Steps to Successful Speech Writing

Writing a speech is a skill that combines art and strategy. To write a successful speech that captivates your audience and effectively communicates your message, follow these eight key steps:

  • Understand Your Audience: Start by understanding your audience’s interests, knowledge level, and expectations. Tailor your speech to resonate with their needs and preferences.
  • Define Your Purpose: Clearly define the purpose of your speech. Are you informing, persuading, motivating, or entertaining? Knowing your objective will guide your content.
  • Research Thoroughly: Gather reliable and relevant information, facts, statistics, anecdotes, and examples that support your message. Cite credible sources to enhance your speech’s credibility.
  • Organize Your Ideas: Create a logical structure or outline for your speech. Identify the main points or sections and arrange them in a coherent order.
  • Craft a Compelling Opening: Grab your audience’s attention from the beginning with a strong hook. This could be a question, a quote, a story, or a surprising fact. Clearly state your purpose.
  • Develop Your Main Points: Elaborate on each main point or section of your speech with supporting evidence, examples, and transitions. Ensure a clear and smooth flow between points.
  • Engage Your Audience: Use relatable stories, anecdotes, humor, rhetorical devices, and interactive elements to connect with your audience emotionally and intellectually. Encourage participation through questions or thought-provoking statements.
  • Conclude with Impact: Summarize your key points in the conclusion. Reiterate your purpose and message. End with a memorable closing statement, a call to action, or a thought-provoking question.

By following these eight key steps, you can craft a successful speech that effectively conveys your message, engages your audience, and leaves a lasting impression. Remember to practice and rehearse your speech to ensure confident and impactful delivery.

Speech Writing Examples

Here are two speech writing Class 11 examples for different purposes:

Speech Writing Example 1: Motivational Speech (Theme: Resilience)

“Good morning, everyone. Today, I want to share a story of resilience and determination. Imagine facing seemingly insurmountable obstacles and finding the strength to overcome them. That’s what true determination is all about.

Think of the legendary figure Thomas Edison, who attempted over a thousand times before successfully inventing the light bulb. He once said, ‘I have not failed. I’ve just found 10,000 ways that won’t work.’ Edison’s unwavering commitment to his goal teaches us that setbacks are stepping stones to success.

In our own lives, we encounter challenges that test our resolve. It could be academic, personal, or professional challenges. But remember, it’s not the adversity itself but how we respond that defines us.

Resilience is the ability to bounce back from setbacks, to learn from failures, and to keep moving forward. It’s a quality we all possess, waiting to be awakened. The path to success may be filled with obstacles, but it’s the determination to overcome them that lights our way.

So, let’s embrace our inner resilience, face challenges head-on, and keep pushing forward. As Edison proved, with unwavering determination, even the darkest moments can lead to the brightest successes. Thank you.”

Speech Writing Example 2: Business Presentation (Theme: Company Progress)

“Ladies and gentlemen, esteemed colleagues, today, let’s dive into our company’s progress over the past year. Our growth has been steady, and I’ll present the data to support this claim.

In the fiscal year 2022-2023, our company achieved a remarkable 15% increase in revenue compared to the previous year. This growth can be attributed to our strategic expansion into new markets, our commitment to innovation, and the dedication of our talented team.

Our customer satisfaction rates also reached an all-time high, with an impressive 95% of our customers expressing their satisfaction with our products and services. This reflects our dedication to delivering value and excellence.

Furthermore, our sustainability initiatives have not only reduced our carbon footprint but have also gained recognition in the industry. We’ve implemented eco-friendly diwali , reduced waste, and made significant strides toward our goal of becoming a more environmentally responsible organization.

As we look ahead, we are excited about the opportunities that lie before us. Our commitment to innovation, customer satisfaction, and sustainability will continue to be the driving forces behind our success.

In conclusion, our progress over the past year reflects our dedication to excellence and our ability to adapt to changing times. We are poised for a future of continued growth and success. Thank you for your support and dedication to our company.

Successful speech writing involves careful planning, research, and effective communication techniques. By following the eight key steps outlined in this article, you can craft speeches that captivate your audience and deliver your message with impact and conviction.

Speech Writing Topics for Students and Children’s

Speech Writing FAQ’s

How do i write a speech.

To craft a speech, start by selecting a topic you're passionate about. Outline key points, create an engaging introduction, elaborate on the main ideas, and conclude with a strong ending. Ensure a logical flow and use anecdotes or examples to connect with your audience.

What is speech writing for class 11?

In class 11, speech writing aims to develop students' ability to structure and express ideas effectively. It often involves learning various speech formats, understanding audience engagement, and honing language skills.

What is speech writing in English

Speech writing in English refers to the process of composing a spoken presentation intended to be delivered to an audience. It involves structuring thoughts, organizing ideas, and crafting a coherent and engaging script that effectively communicates a message or viewpoint.

What is the format for speech writing?

The format for speech writing typically involves an introduction, body, and conclusion. It includes an attention-grabbing opening, a clear message in the body with supporting points, and a memorable closing.

What are the 7 steps to writing a speech?

The seven steps to writing a speech include: Understanding the audience. Defining the purpose of the speech. Structuring the speech with a clear beginning, middle, and end. Outlining key points or arguments. Adding supporting evidence or examples. Rehearsing the speech for clarity and flow. Making revisions for improvement if needed before delivering it.

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10 Characteristics of Speech Writing That You Need to Know

When it comes to speech writing, the first step to success is knowing your purpose and objective. Without a clear goal, crafting a speech effectively communicating your message to your audience is difficult.

1: Know your purpose and objective

Before you start writing your speech, understand your purpose and objective clearly. What is the message you want to convey to your audience? What is the main goal of your speech? What do you want your audience to know and do with your message?

What is the message you want to convey to your audience? Are you informing, persuading, or entertaining? Knowing your objective will help you stay focused and on track throughout the speech-writing process.

For instance, if your goal is to persuade your audience to support a certain cause, you may want to use persuasive language, statistics, and other evidence to make a compelling argument.

Knowing your purpose and objective will help you stay focused and on track throughout the speech-writing process.

2. Know your audience

Another essential characteristic of speech writing is understanding your audience. Who are you speaking to? What do they care about? Knowing your audience will help you tailor your speech to their interests, concerns, and expectations.

For instance, if you speak to a group of young students, you may want to use simple language, vivid examples, and relatable stories to keep them engaged and interested.

3. Be clear and concise

When it comes to speech writing, less is often more. Keep your sentences short and to the point and avoid using complex language or jargon your audience may not understand. A clear and concise speech is more likely to resonate with your audience and leave a lasting impression.

For instance, instead of saying, "The postprandial state is associated with hyperinsulinemia," you can say, "Eating too much can cause high insulin levels."

4. Use stories and examples

Using stories and examples is an effective way to make your speech more engaging and memorable. Stories and examples can help your audience connect with your message and visualize the impact of your ideas.

For instance, if you give a speech about the importance of teamwork, you can tell a story about a successful team that achieved a challenging goal through collaboration and mutual support.

5. Be authentic

Authenticity is key when it comes to delivering a powerful and effective speech. Be yourself and speak from the heart. Your audience will appreciate your honesty, which will help build a connection with them.

6. Use humor

Humor is a powerful tool that can help you connect with your audience and make your speech memorable. However, using humor appropriately and avoiding offensive or insensitive jokes is important.

7. Use repetition

Repetition is a powerful rhetorical device that can help to reinforce your message and make it more memorable. By repeating key phrases or ideas as needed and appropriately, you can emphasize their importance and help your audience remember them. For instance, in Martin Luther King Jr.'s famous "I Have a Dream" speech, he repeats the phrase "I Have a Dream" several times to reinforce his message of hope and equality.

8. Use rhetorical questions

Rhetorical questions are a great way to engage your audience and make them think. By asking a question that does not require an answer, you can encourage your audience to reflect on your message and consider its implications.

9. Use inclusive language

Inclusive language is a language that avoids stereotypes or discriminatory terms and includes everyone. Inclusive language is essential when delivering a speech, as it shows respect for your audience and makes them feel valued.

10. Practice, practice, practice

Finally, one of the most important characteristics of speech writing is practice. Practice delivering your speech in front of a mirror or with friends or family. This will help you refine your delivery and ensure you are comfortable and confident when delivering your speech.

Speech writing is a complex but rewarding skill that requires careful consideration of your purpose, audience, language, and delivery. Following these ten characteristics, you can write a powerful and effective speech that will engage your audience and leave a lasting impression. Remember, practice makes perfect, so don't be afraid to rehearse your speech until you are confident and comfortable with your delivery.

Perfectly Imperfect: The Key to Speaking Authentically

  • Games, topic printables & more
  • The 4 main speech types
  • Example speeches
  • Commemorative
  • Declamation
  • Demonstration
  • Informative
  • Introduction
  • Student Council
  • Speech topics
  • Poems to read aloud
  • How to write a speech
  • Using props/visual aids
  • Acute anxiety help
  • Breathing exercises
  • Letting go - free e-course
  • Using self-hypnosis
  • Delivery overview
  • 4 modes of delivery
  • How to make cue cards
  • How to read a speech
  • 9 vocal aspects
  • Vocal variety
  • Diction/articulation
  • Pronunciation
  • Speaking rate
  • How to use pauses
  • Eye contact
  • Body language
  • Voice image
  • Voice health
  • Public speaking activities and games
  • Blogging Aloud
  • About me/contact

How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech writing format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

  • WHO you are writing your speech for (your target audience)
  • WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
  • WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
  • HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver an effective speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

  • an opening or introduction
  • the body where the bulk of the information is given
  • and an ending (or summary).

Imagine your speech as a sandwich

Image: gourmet sandwich with labels on the top (opening) and bottom (conclusion) slices of bread and filling, (body). Text: Key ingredients for a superb speech sandwich.

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

what is the importance of speech writing

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

  • How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
  • What type or level of language is right for Joe as well as my topic? For example, if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

Infographic: The Characteristics of Spoken Language - 7 points of difference with examples.

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

Graphic:cartoon drawing of a woman sitting in front of a laptop. Text:How to write a speech: checking tone and language.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

  • Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
  • Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

  • Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

Graphic - girl walking across a bridge. Text - Using transitions to link ideas.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Comic Graphic: End with a bang

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

  • Was it to motivate or inspire?
  • Was it to persuade to a particular point of view?
  • Was it to share specialist information?
  • Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Graphic: shoal of fish and two hooked fishing lines. Text: Hooking and holding attention

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

  • Is it humor?
  • Would shock tactics work?
  • Is it a rhetorical question?
  • Is it formality or informality?
  • Is it an outline or overview of what you're going to cover, including the call to action?
  • Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

what is the importance of speech writing

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Graphic: Click to read example speeches of all sorts.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

what is the importance of speech writing

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

  • Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
  • Your RESEARCH
  • You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

  • the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

  • Write your main ideas out incorporating your examples and research
  • Link them together making sure each flows in a smooth, logical progression
  • Write your ending, summarizing your main ideas briefly and end with a call for action
  • Write your introduction considering the 'hook' you're going to use to get your audience listening
  • An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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Effective Speech Writing

The Importance of Theme

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Writing speeches for graduation, class assignments, or other purposes consists of a lot more than finding a few inspirational quotes and possibly a funny story or two. The key to writing good speeches lies in using a theme. If you always refer back to this theme, the audience will respond positively and remember your words. This does not mean that inspirational quotes are not important, but they should be integrated into your speech in a way that makes sense.

Choosing a Theme

The first task that a public speaker needs to focus on before they do any actual writing is the message they are trying to convey. My inspiration for this idea came from the speeches of John F. Kennedy . In his Inaugural Speech , he chose to focus on freedom. He addressed many different topics, but always came back to this idea of liberty.

When asked to be the guest speaker at a National Honor Society induction recently, I decided to focus on how an individual's daily decisions add up to reveal that person's true character. We can not cheat in the small things and expect these blemishes to never surface. When the real tests in life occur, our character will not be able to withstand the pressure because we have not chosen the harder path all along. Why did I choose this as my theme? My audience consisted of Juniors and Seniors at the top of their respective classes. They had to meet stringent requirements in the areas of scholarship, community service, leadership, and character in order to be accepted into the organization. I wanted to leave them with one idea that might make them think twice.

How does this relate to you? First, you must decide who will make up your audience. In a graduation speech, you are addressing your fellow classmates. However, parents, grandparents, teachers and administrators will also be present. While you will be focusing on people your age, what you say must be in line with the dignity of the ceremony itself. Remembering that, think of the ONE thought with which you want to leave your audience. Why only one idea? Mainly because if you reinforce a single point instead of focusing on a number of different ideas, your audience will have a greater tendency to remember it. A speech does not lend itself to having many themes. Stick with one really good theme, and use each point you make, your theme reinforcers, to bring that idea home.

If you would like some ideas for possible themes, look at the world around you. What are people concerned about? If you are speaking about the state of education, find one central idea that you feel strongly about. Then return to that idea with each point you make. Write your individual points to reinforce your idea. To return to the graduation speech, check out these top ten themes to use when writing your speech.

Utilizing Theme Reinforcers

Theme reinforcers are simply the points that a speechwriter uses throughout his or her speech to "reinforce" the central idea they are trying to get across. In Winston Churchill's famous commencement address to Westminster College in 1946, we find him emphasizing over and over again the need for cooperation against tyranny and war. His speech covered serious problems with which the post-war world was faced, including what he termed as the "iron curtain" that had descended across the European continent. Many say that this speech was the beginning of the " cold war ." What we can learn from his address is the importance of continually reiterating one idea. The effect that this speech had on the world is almost incalculable.

On a more local note, I used the four requirements necessary to become a member of NHS as my four points. When I discussed scholarship, I returned to my idea of daily decisions and said that a student's attitude towards learning is increased positively with each personal decision to focus on the task at hand. If a student enters a class with the attitude that they want to learn what is being taught, then their efforts will shine forth in true learning. I continued in this vein for each of the other three requirements. Of course, this does not mean that throughout the speech the same words are repeated over and over. The hardest part of writing any speech is to approach the main theme from many different angles.

Wrapping it All Together

Once you've picked your theme and chosen the points you want to emphasize, putting the speech together is fairly simple. You can organize it first in outline form, remembering to return at the end of each point to the theme you are trying to get across. Numbering your points sometimes helps the audience remember where you are and how far you have left to travel before the climax of your speech. This climax is the most important part. It should be the last paragraph, and leave everyone with something to think about. One great way to bring your ideas home is to find a quote which aptly embodies your theme. As Jean Rostand said, "Certain brief sentences are peerless in their ability to give one the feeling that nothing remains to be said."

Quotes, Resources and an Unconventional Idea

Find great quotations and other speech writing resources . The tips found on many of these pages are awesome, especially the strategies for giving the speeches themselves. There are also many unconventional ideas that can be incorporated into speeches. A great example of this occurred during a graduation speech by a Valedictorian which incorporated music throughout. She picked three different songs to represent the students' elementary, middle, and high school years and played them softly while she went through memories for the class. Her theme was a celebration of life as it was, is, and will be. She ended with a song of hope and left students with the idea that there was a lot to look forward to in the future.

Speech writing is all about knowing your audience and addressing their concerns. Leave your audience with something about which to think. Include humor and inspirational quotes. But make sure that each of these are integrated into the whole. Study the great speeches of the past to find inspiration. The joy that you will feel when you have given a speech that has inspired people is amazing and worth the effort. Good luck!

Inspiring Speech Example

The following speech was delivered during an induction to the National Honor Society. 

Good Evening.

I am both honored and flattered to have been asked to speak for this wonderful occasion.

I congratulate each of you and your parents.

Your achievements in the realms of Scholarship, Leadership, Community Service, and Character are being honored here tonight by your induction into this prestigious society.

An honor such as this is a wonderful way for the school and community to recognize and celebrate the choices, and sometimes the sacrifices, you have made.

But I believe that what should make you and your parents the most proud is not the actual honor itself, but what you had to do to get it. As Ralph Waldo Emerson said, "The reward of a thing well done is to have done it." Any recognition is just the icing on the cake, not to be expected but definitely to be enjoyed.

However, I challenge you not to rest on your laurels but to continue to strive towards even loftier goals.

The four requirements for membership in which you have excelled: scholarship, leadership, community service, and character were not chosen at random. They are the core of a fulfilled and fulfilling life.

The most important thing to remember is that each of these characteristics are the sum of many individual decisions. They embody a positive attitude backed by purpose. The only way to achieve your purpose is to take small actions everyday. In the end, they all add up. My hope for you is that you will cultivate this attitude backed by purpose in your own life.

Scholarship is much more than just getting straight A's. It is a life-long love of learning. In the end it is a sum of small choices. Each time you decide you WANT to learn something, the experience will be so rewarding that the next time becomes easier.

Soon learning becomes a habit. At that point, your desire to learn makes getting A's easier while taking the focus off of grades. The knowledge can still be hard to gain, but knowing you've mastered a difficult subject is an awesome reward. Suddenly the world around you becomes richer, full of learning opportunities.

Leadership is not about being elected or appointed to an office. The office does not teach someone how to be a leader. Leadership is an attitude cultivated over time.

Are you one to stand up for what you believe in and 'face the music' even when that music happens to be unpleasant? Do you have a purpose and follow that purpose to get the ends you desire? Do you have a vision? These are all questions that true leaders answer in the affirmative. But how do you become a leader?

Each small decision you make takes you one step closer. Remember the goal is not to get power, but to get your vision and your purpose across. Leaders without visions can be likened to driving in a strange town without a road map: you are going to wind up somewhere, it just might not be in the best part of town.

Many see community service as a means to an end. Some might see it as a way to get service points while socializing, while others may view it as an unfortunate (and often inconvenient) necessity of high school life. But is that true community service?

Once again true community service is an attitude. Are you doing it for the right reasons? I'm not saying there won't be Saturday mornings when you would rather sleep your heart out than paint your heart out.

What I'm talking about is that in the end, when it is all done, and you are once again well-rested, you can look back and realize that you did something worthwhile. That you helped your fellow man in some way. Remember as John Donne said, "No man is an island entire of himself."

Finally, character.

If there is any one thing that is evidenced by your daily choices it is your character.

I truly believe what Thomas Macaulay said, "The measure of a man's real character is what he would do if he knew he would never be found out."

What do you do when no one's around? The teacher steps out of the room for a moment while you are taking a test after school. You know exactly where in your notes the answer to question 23 is. Do you look? Minimal chance of being caught!

The answer to this question is the key to your true character.

For while being honest and honorable when others are watching is important, being true to yourself is tantamount.

And in the end, these private day-to-day decisions will eventually reveal your true character to the world.

All in all, are making the tough choices worth it?

While it would be easier to slide through life without a purpose, without a code, it would not be fulfilling. Only by setting difficult goals and achieving them can we find true self-worth.

One final thing, each person's goals are different, and what comes easy to one may be difficult for another. Therefore, do not squash others' dreams. This is a surefire way to know that you aren't working towards fulfilling your own.

In conclusion, I congratulate you for this honor. You are truly the best of the best. Enjoy yourself, and remember as Mother Teresa said, "Life is a promise; fulfill it."

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The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

  • Gentle eye contact
  • Kind facial expression
  • Warm tone of voice
  • Expressive hand and body gestures
  • Relaxed disposition
  • Slow speech rate
  • The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

what is the importance of speech writing

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D. and Mark Waldman

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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Effective Speech Writing Format: A Comprehensive Guide and Examples

Staring at a blank page, trying to craft the perfect speech can feel like wandering in a maze without a map. It’s an experience many of us have faced, feeling that mix of frustration and determination.

My journey took a turn for the better when I joined Toastmasters International , where I uncovered valuable lessons on effective speech writing . In this blog post, I’m excited to share with you practical tips and real-life examples that will help you create captivating speeches .

Prepare to spark inspiration !

Table of Contents

Key Takeaways

  • Crafting a speech starts with understanding its purpose , such as informing or persuading, and building a connection between the speaker and the audience.
  • A clear structure with a captivating introduction , logical body, and strong conclusion makes speeches more engaging and easier for audiences to follow.
  • Choosing impactful words and being authentic are key. Speakers should share personal stories in first person to build rapport.
  • Rehearsing effectively involves practicing in parts, recording oneself, and getting feedback to improve delivery and body language.
  • Different speech formats suit various academic levels and occasions, from simple storytelling for young learners to sophisticated arguments for college students.

Understanding the Speech Format

Understanding the Speech Format involves recognizing the purpose, structuring, word choice, and authenticity. It’s important to write in the first person and tailor towards effective communication.

Purpose of a speech

Every speech has a goal. I aim to inform, persuade, or move my audience emotionally. This guiding purpose shapes everything from the way I select my topic to how I deliver my words.

It’s about making an impact , leaving the audience with new knowledge , inspired feelings , or a changed perspective .

Crafting speeches is like building bridges between me and the listeners. My passion for the topic becomes clear as I talk about what matters to me and why it should matter to them too.

By focusing on this connection, I ensure that every word serves the speech’s main objective: to communicate effectively and make a lasting impression.

Importance of structuring a speech

Structuring a speech is essential for creating a clear and organized message . A well-structured speech helps to convey ideas in a logical sequence , making it easier for the audience to follow along.

It also ensures that key points are emphasized effectively, leading to better understanding and retention of the information being presented.

The structure sets the foundation for a successful speech, providing a roadmap that guides both the speaker and the audience through the presentation. By engaging in proper speech structuring techniques, speakers can build anticipation, maintain interest, and leave a lasting impact on their listeners.

Effective structure not only enhances the delivery but also adds credibility to your message.

Importance of word choice

Word choice is crucial when crafting a speech. The words I choose can either captivate the audience or leave them disengaged. By carefully selecting impactful and meaningful words , I can effectively convey my message to the audience.

Moreover, using precise language helps in clearly communicating my ideas and evoking emotions in the listeners. This not only enhances the overall impact of my speech but also ensures that my message resonates with the audience long after it’s delivered.

The selection of words plays an important role in how well your speech will be received by your audience. Each word has its own power and influence over the listener , so choosing them thoughtfully matters greatly!

The role of authenticity

Authenticity is crucial in speech writing . Being genuine and sincere can help you connect with your audience . When you speak from the heart , it’s easier for people to relate to your message.

Your passion for the topic shines through when you’re authentic, making your speech more engaging and impactful .

Writing in 1st person

As a beginner in public speaking , it’s important to write your speech from your own perspective. This means using “I” statements and sharing personal experiences or opinions to connect with the audience.

Being authentic and genuine allows you to build trust and credibility with your listeners, making your speech more impactful. When crafting your speech, think about what matters to you and why it’s important.

Use this passion to engage your audience and make a lasting impression.

Understanding how to write in the first person is crucial for building rapport with the audience . Sharing personal stories can help establish a connection and make your message more relatable.

By incorporating “I” statements, you can convey sincerity and authenticity in delivering your speech.

Tips for Writing a Successful Speech

Craft a captivating introduction to grab the audience’s attention and provide a compelling self-introduction, structuring your speech effectively for impact.

Self-introduction

Hi there, I’m Ryan Nelson . Born and raised in New York City , I used to struggle with public speaking too, especially during my time in graduate school. But after joining Toastmasters International and putting in a lot of practice, everything changed for me.

Now, I teach others how to speak confidently because I believe that stepping out of your comfort zone can lead to success.

Crafting an attention-grabbing opening statement

Crafting an attention-grabbing opening statement sets the stage for your speech. Your first words should hook the audience and make them want to listen. Start with a surprising fact or a thought-provoking question to grab their attention right from the beginning.

Use impactful words and vivid imagery to paint a picture in their minds. Remember , you only have one chance to make a first impression, so make it count. By captivating your audience from the start, you set yourself up for success throughout your speech.

To create an engaging opening statement, consider using storytelling techniques tailored towards connecting with your audience emotionally and intellectually . Effective public speaking involves not only expressing your topic clearly but also capturing the listeners’ curiosity right away with compelling content and delivery style.

Structuring the speech effectively

When crafting a speech, ensure it has a clear introduction, body, and conclusion to maintain the audience’s interest.

  • Start with a compelling opening statement to grab the attention of your listeners.
  • Organize your ideas logically in the body paragraphs to facilitate understanding and retention.
  • Use transitional words or phrases to smoothly move from one point to another for coherence.
  • Conclude the speech by summarizing the key points and providing a memorable closing statement that resonates with the audience.
  • Rehearse your speech multiple times to ensure fluency and confidence in delivering it effectively.

Now, let’s move on to “Choosing impactful words” in our effective speech writing format.

Choosing impactful words

Transitioning from structuring the speech effectively to choosing impactful words is crucial. Every word counts in a speech, shaping its impact and resonance. The right words can captivate an audience , evoke emotions , and inspire action .

Therefore, it’s essential to meticulously select words that resonate with the audience’s values and emotions while conveying authenticity and passion for the topic. It’s all about connecting with your listeners on a profound level through carefully chosen language that resonates powerfully.

Being authentic and genuine

Transitioning from choosing impactful words to being authentic and genuine , let’s delve into the importance of speaking from the heart . It’s essential to be true to yourself when delivering a speech, showing genuine passion for your topic and connecting with your audience on a personal level.

Being authentic and genuine not only builds trust but also makes your speech more engaging and impactful. Remember, public speaking is about sharing your unique perspective in a sincere and truthful manner while maintaining an open and honest presence on stage.

Frequently Asked Questions about Speech Writing

– Why introduce ourselves in a speech?

– Tips for effective speech rehearsals ?

Why is it important to introduce ourselves?

Introducing ourselves at the beginning of a speech helps to build a connection with the audience. It creates a sense of familiarity and trust , making it easier for listeners to relate to what we have to say.

Sharing our background and experience also adds credibility to our message, showing that we are qualified to speak on the topic. Moreover, it sets the stage for open communication and engagement , paving the way for a more interactive and memorable speech experience.

It’s not just about sharing basic details – it’s about building rapport and establishing mutual understanding from the start.

How to rehearse a speech effectively?

When it comes to rehearsing a speech effectively, the key is practice . Start by breaking down your speech into smaller sections and practicing each part separately. Record yourself and listen back to identify areas for improvement.

Additionally, rehearse in front of a mirror or with a trusted friend for feedback. Ensure that your body language aligns with your message and rehearse emphasizing important points.

By doing so, you will gain confidence and deliver a polished speech .

What are some examples of effective speech writing formats for different academic levels and occasions?

As a public speaking beginner, here are some effective speech writing formats for different academic levels and occasions:

  • Academic Levels :
  • For Elementary School : Use simple language, storytelling, and interactive elements to engage young audiences.
  • For High School : Incorporate persuasive techniques, logical arguments, and relatable examples to resonate with teenage audiences.
  • For College : Employ well-researched content, critical thinking, and sophisticated language to address academic audiences.
  • Occasions :
  • Informative Speech : Provide clear explanations, factual evidence, and educational content when addressing informative topics or events.
  • Persuasive Speech : Utilize strong arguments, emotional appeals, and compelling evidence to persuade the audience on a specific viewpoint or action.
  • Special Events (e.g., Graduation) : Blend inspiration, personal experiences, and future aspirations to uplift and motivate the audience during celebratory occasions.
  • Professional Settings :
  • Business Presentations : Focus on data-driven insights, professional demeanor, and clear communication for corporate settings.
  • Political Speeches : Utilize rhetorical devices, policy discussions, and public engagement strategies to convey political agendas effectively.
  • Social Causes :
  • Advocacy Speeches : Integrate powerful narratives, empathy-building stories, and calls to action for raising awareness about social issues.
  • Charity Events : Emphasize compassion-driven messages, success stories of impact, and calls for community support in fundraising events.
  • Cultural Celebrations :
  • Multicultural Events : Embrace diversity through respectful language use, cultural appreciation statements, and inclusive messaging to honor various traditions.

Effective speech writing is a powerful skill . Let’s introduce Dr. Lisa Chang, a celebrated speech coach with over two decades of experience. Dr. Chang holds a Ph.D. in Communication from Harvard University and has helped thousands to master public speaking.

Dr. Chang speaks highly of studying and applying effective speech formats. She notes that the right structure can engage audiences deeply, making any topic memorable.

She also stresses ethical storytelling and authenticity in speeches. For her, clear, truthful presentations build trust with listeners.

For everyday use or special occasions, Dr. Chang suggests practicing speeches out loud and revising often for clarity and impact.

In assessing this guide against others, she praises its practical examples but reminds us to adapt advice to our unique style.

Dr. Chang believes this guide serves as an excellent tool for beginners eager to improve their public speaking skills.

what is the importance of speech writing

Ryan Nelson is the founder of Speak2Impress, a platform dedicated to helping individuals master the art of public speaking. Despite having a crippling fear of public speaking for many years, Ryan overcame his anxiety through diligent practice and active participation in Toastmasters. Now residing in New York City, he is passionate about sharing his journey and techniques to empower others to speak with confidence and clarity.

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How to write a speech that your audience remembers

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Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

  • It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
  • A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
  • It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
  • Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

  • Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
  • Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
  • Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
  • Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
  • Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
  • Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
  • Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
  • Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
  • Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
  • Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

Man-holding-microphone-at-panel-while-talking--how-to-give-a-speech

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

  • Explanation 1
  • Explanation 2
  • Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

  • Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
  • Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
  • Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
  • Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
  • Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

People-clapping-after-coworker-gave-a-speech-how-to-give-a-speech

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

  • What purpose do I want my speech to achieve? 
  • What would it mean to me if I achieved the speech’s purpose?
  • What audience am I writing for? 
  • What do I know about my audience? 
  • What values do I want to transmit? 
  • If the audience remembers one take-home message, what should it be? 
  • What do I want my audience to feel, think, or do after I finish speaking? 
  • What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Woman-at-home-doing-research-in-her-laptop-how-to-give-a-speech

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

  • Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
  • Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
  • Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
  • Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
  • Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
  • Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
  • Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
  • Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

Man-holding-microphone-while-speaking-in-public-how-to-give-a-speech

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

  • Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
  • Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
  • Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
  • Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
  • Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
  • Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
  • Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
  • Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
  • Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
  • Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
  • Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
  • Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
  • Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
  • Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
  • Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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DPI-835M: Speechwriting

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What makes a speech persuasive and memorable – and how do you write one? How can storytelling help political, corporate, nonprofit, and community leaders achieve their goals? What is the role of the speech in our politics, policymaking, and international relations? This course will explore the techniques speechwriters and speakers use, from research to rhetoric, to shape messages that move people and change the world.

Every Communications Program course assumes a fluency with the English language. Attendance at first class required.

Popular Searches

Writing speeches, quick links, keeping focus: the central point, main supporting points, introductions, conclusions.

Writing a speech consists of composing the central point or thesis, the main-point sentences, the introduction and conclusion, and planning effective oral style.

Since the organization of a speech is critical to the writing process, consult our organization page.

The central point is the message you attempt to communicate to your audience. Keeping focus on the central point is fundamental to speech writing.

Sometimes the central point is a thesis; sometimes the central point is a hypothesis. Sometimes, there is no stated thesis or hypothesis, but there is always a central idea and purpose that keeps you and your audience focused.

The Student Resources information on purpose is useful if you’re unsure about the central point.

For an additional resource related to writing for speeches, use The Writing Center, University of North Carolina at Chapel Hill , especially the “What’s your purpose?” section.

A thesis is a concise statement of your central point, normally included in the introduction and conclusion of a speech. However, your speech doesn’t have to be an argumentative to include a thesis statement.

A purpose statement is a clear statement about the objective you hope to accomplish. Whenever you write a speech, you have a purpose statement, although the purpose statement isn’t always explicitly stated—and it can get confused with a thesis statement. For help with the differences between a thesis and a purpose statement, we recommend “Thesis and Purpose Statements” by The Writing Center, University of Wisconsin-Madison.

If a thesis is necessary, the thesis section of the thesis section of the written rhetoric page may help as well.

There is no formula for success, but this video covers the essentials on speech thesis sentences.

The thesis is what you argue, and the main points are how you argue it. Because they’re so intertwined, you should carefully consider the main supporting points as you write your thesis. In other words, figure out what you intend to say before you try to capture it in a thesis.

Below are a few suggestions that experienced speech writers use when writing thesis statements:

  • Use a declarative sentence; not a question.
  • Use a complete sentence.
  • General thesis : “We honor Elie Wiesel for his noble characteristics and his campaign against ethnic oppression.”
  • Specific thesis : “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
  • General : Foreign policies in the Middle East.
  • Focused : An analysis of the ways the United States has reacted to economic changes due to the oil industry in the Middle East.
  • Example 1: If you’re speaking to elementary schoolers, it would be inappropriate to use graduate level vocabulary.
  • Example 2: If you’re talking about architecture at an electrical engineering conference, use the thesis to connect the expected topic to the unexpected topic.

Here are a few high quality thesis examples (though possibly obscure topics):

  • “The process the United States would go through to use a nuclear weapon can be broken down into two stages: the command from the president, and the official launch of the nuclear warhead by the crew.”
  • “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
  • “Salvador Dali’s surrealist artwork can be identified through its focus on illogical scenes and exploration of the unconscious.”

For further direction, we recommend the Purdue University Online Writing Lab (OWL) as an extra resource.

The main points support your thesis. The thesis is what you argue, the main points are how you argue it. Here are a few suggestions for writing main supporting point sentences:

  • If any of your main points don’t argue in favor of the thesis, either the main point or the thesis needs to be changed.
  • A main point should convey the purpose and focus of its respective section.
  • Use declarative statements and complete sentences to announce main supporting points.
  • Limit the number of main points for the audience’s sake. If you have more than four it will be hard for the audience to remember.

To reiterate, the main points of a speech are crafted as supporting evidence for the thesis .

If your thesis is: Typical characteristics of 1960’s Latin American fiction include non-linear narratives and magical elements.

The following would be satisfactory main point sentences:

  • Magical elements often appear in 1960s Latin American fiction.
  • Non-linear narratives characterize magical realism in 1960s Latin American fiction.

Additional resources related to main supporting points

  • University of Hawai'i Maui Community College Speech Department : general guidelines related to main points and other supporting material.
  • Calvin University—What Not to Do : a document about what not to do with speech main points.
  • Lumen Learning : a variety of topics relating to main points, from how many should you have to how to highlight them as main points. Start about half way down the page at the “How Many Main Points?” section. While Lumen Learning also covers different ways to organize your main points, we recommend using our organization page first.

It will help you to prepare the introduction after preparing the main points. Just consider how challenging it is to introduce a speech if you don’t know what the main ideas of your speech are.

The introduction has two main purposes: to capture the audience’s attention and to state your thesis. Introductions also preview the speech so that the audience knows where it’s headed.

There are many ways to capture the audience’s attention: quotes, statistics, examples, a short story, a fascinating topic, a gracious mention of the event that brings you together, or even a question.

Once you have the audience’s attention, state your thesis. Stating your thesis will inform the audience of the speech’s direction and will focus their attention throughout the speech.

For tips regarding introductions, we recommend the Oral Communication Center, Hamilton College . The tips are short, helpful, and if applied, will improve your introductions.

Finally, it’s also critical throughout the introduction to establish your credibility. For this reason, your introduction should be well practiced and should allow you to communicate confidence. In addition, if you have any expertise on the subject material that you believe your audience needs to know, inform them without being snooty.

Conclusions are the final remarks your audience will hear, so they’re the part that’s most likely to be remembered. So make sure you take the time to craft a clear and memorable conclusion.

In general, a conclusion should restate your central point, though in a new way. This is important because in speeches the audience can’t reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your professor wants, reviewing your main supporting points--will help your message to stick.

Another way to make your speech stick is to use the conclusion to reemphasize your purpose. For example, in a persuasive speech, call people to action. In other words, be blunt about what you want them to do. If you want them to vote, tell them how they can register. If you want them to pick up painting as a hobby, then show them where they can buy painting materials.

Try to make your conclusion memorable.

By this, we mean it’s important to carefully consider your final remark to make sure it concludes on a strong note that fits your purpose. Speakers often trail off in the end, undermining their earlier work.

As a foundational resource, we recommend the Oral Communication Center, Hamilton College .

Style refers to the way words, sentences, and groups of sentences create tone and personality.

How is speech writing different than writing a paper?

Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

The differences arise because the formats are different: written word and spoken word. For an analysis of the key differences between spoken and written language, we recommend the Oral Communication Center, Hamilton College .

This handout by Massachusetts Institute of Technology’s Undergraduate Research Opportunities Program contains fundamental public speaking tips. Luckily, it also contains an encompassing look at the basics of an eloquent oral style. Read the section titled “Writing for Speaking”; the list will be useful when creating sentences that sound better in oral rhetoric.

The following stylistic choices are particularly helpful with the spoken word :

  • Brevity. Be as brief as possible. This article by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness.
  • Prefer shorter sentences to longer ones. Long sentences are harder to follow.
  • First person pronouns are widely accepted in speeches.
  • Repetition helps the audience remember (ex: think of the repetition in King’s “I Have a Dream.” In a paper the audience can go back and reread; they can’t do that when listening to a speech, so repetition helps the audience connect ideas and follow the argument.
  • The audience doesn’t have a dictionary with them; use words that are more tuned for the vernacular ear.
  • Make sure you can pronounce every word you plan on using.
  • Use transitions or “ signposts ” to announce, signal, and recap. This allows the audience to know where you’re and what to expect.
  • Abstract : There are several possible outcomes that this decision can lead to.
  • Concrete : Our choice to intervene in the Middle East can lead to destabilized elections, political turmoil, and religious conflict.
  • Dry sentence : A family member was hit by an animal.
  • Descriptive sentence : Grandma got run over by a reindeer.
  • The use of contractions is generally preferred in public speaking; contractions are more conversational, which tends to be preferred in public speaking. Say these two sentences aloud and you’ll agree: “I do not think that is a good idea” or “I don’t think that’s a good idea.”
  • Parallelism and alliteration create rhythm in a speech; use them wisely.
  • Use inclusive language .

For further style advice, though not specifically for the spoken word, use our written style resource.

For further direction, please stop in the Rhetoric Center.

Additional resources and tips related to oral style

  • Stand up, Speak out (University of Michigan Libraries) : An extensive and comprehensive resource on effective oral communication. Pay particular attention to the following sections: “Imagery,” “Rhythm,” “Parallelism,” “Alliteration,” and “Assonance.”
  • Oral Communication Center, Hamilton College : A list of phrases to avoid for various reasons in oral rhetoric.
  • Oral Communication Center, Hamilton College : A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech; this is not the case. However, the list is helpful nonetheless.
  • Oxford Dictionaries Blog, Avoid cliches : Evoking images for an audience helps them to understand and remember your speech, but using a cliché allows the audience to listen without visualizing. A creative example of effective imagery was when on the campaign trail Bill Clinton said “I will be with you until the last dog dies.”
  • Contrast, figures of speech, examples, and triads : How Winston Churchill spoke.

In the speech “Bridges should be beautiful,” Ian Firth demonstrates an awareness of oral style. For starters, his sentences are short and easy to follow. His opening is the perfect example, “The world needs bridges.”

Look at the following excerpt from Firth’s speech:

“In this case, this is in Peru. This is using grass which grows locally and is woven into ropes to build these bridges. And do you know they rebuild this every year? Because of course grass is not a durable material. So this bridge is unchanged since Inca times.”

This could’ve very well been two or three sentences in a written text, but Firth uses five short sentences. This makes him easy to follow. However, it’s not perfect. The phrase “In this case, this is in Peru,” could be shortened to simply “This is in Peru.”

At the same time, he limits the speech to three main points: bridges should be functional, safe, and beautiful. This ensures the audience won’t get lost.

Firth carefully chooses his words. He uses descriptive language to paint pictures for the audience: “Or sometimes up in the mountains, people would build these suspension bridges, often across some dizzy canyon, using a vine .” He also uses alliteration in an effective manner: “Or Robert Maillart's Salginatobel Bridge in the mountains in Switzerland —absolutely sublime .”

And he is able to easily pronounce the words he uses, even foreign phrases like “Pont Du Gard.”

Since Firth is an engineer who has designed bridges for years, this speech could’ve used highly technical language, but Firth used the vernacular to adapt to his more general audience. On occasion, when technical language was inevitable, Firth swiftly defined the technical terms.

In addition, Firth uses first person pronouns (“I firmly believe”). This makes him more conversational and personable.

This next example, a Boise State University commencement address, is more of a mixed result than Firth’s speech: it embodies both good and bad oral style.

Let’s start with what Tiara Thompson does well. In the beginning, she uses descriptive language that invokes images. The following are examples: “As my fingers fly over the keys,” and “spacebar still blinking.” She also uses parallelism, as you can clearly hear around 3:25.

However, the style can be improved (amongst other aspects of speech writing).

Towards the end of the speech, she uses more abstract language and seldomly gives examples. The speech would’ve been more effective if she kept using descriptive language and if more examples were used towards the end. Her language becomes vague and abstract when she thanks the teachers for their hard work, not recognizing any one of them individually. As an alternative, consider: how much more effective would it have been if she gave an example of a teacher working hard and afterhours to help her succeed on an assignment ? After that example, she could’ve generalized it to include all the teachers at her college.

In addition, the language she uses at the end of the speech gradually becomes more and more clichéd. For example, at 5:08, she says, “make this moment last” and “we are so fortunate to be where we are.” Clichés make imagery harder, as we mentioned in the oral style section.

Though not necessarily related to oral style, this speech focuses on the speaker more than the average commencement. If she focused on something else, her audience would’ve been able to connect with her more. (What works better: a political speech with a politician rambling on about themself or one where the politician identifies with problems larger than themselves, such as a Detroit congressperson sympathizing with the victims of the Flint water crisis?)

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Speech Writing: How to write a speech in 5 steps

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Every great speech starts with an idea, be it for school or work or a TED talk about your area of speciality. We investigate how to get all those ideas from your head to a written speech and then back to your heart. Author of “ How to be Brilliant at Public Speaking “, Sarah Lloyd-Hughes explains the five steps of speech writing…

Even heads of state and other renowned orators have help in writing a speech. They often have professional speech writers to provide them with great content, but you too can learn not only how to talk but also how to  write  a speech like a pro.

Here are 5 steps that we take our speakers through when they’re writing a speech – and it’s the same process as we use for writing  TED  style talks.

Speech writing step 1: Get focused

TED talks famously focus on ‘one idea worth spreading’ and this is what helps them to retain their power. Before you write a single line, figure out what the ONE idea is that you’ll shape your talk around.

When your talk has a single focus you’ll see huge benefits:

  • Clarity:  For yourself and your audience.
  • Easy to pass on:  Popular talks, like Simon Sinek’s TED talk ‘ How great leaders inspire action ‘ or Ken Robinson’s TED favourite ‘ Do schools kill creativity? ‘ are utterly focused and easy to pass on because they have just one idea.
  • Powerful:  When you’re digging in one hole you get deeper, likewise with your talk you can go further with one idea.
  • Memorability:  Audiences these days are overwhelmed with ideas and information. You need to be  much  simpler than you think to stand a chance of your message being remembered.

To find your ‘idea worth spreading’ takes a little time and skill, which is why we’ve  devised a complete programme for speakers who are interested in writing  World Class  Speeches ,  like the finest TED speakers.

But if you’re just looking for a place to start, these questions will help you get going:

  • What do I want to say?
  • What effect am I trying to have by speaking?
  • If I can only put across  one  message in my speech, what will that be?
  • What is my broader purpose in speaking?

You’re looking for one idea that is clear, interesting and hasn’t been heard before. Good luck!

Speech writing step 2: Think about your audience

Ironically, most speakers completely fail to think about their audience! Yet the best speakers are intimately aware of the needs, questions and doubts facing their audience.

Ask: To whom am I speaking?  Before you start writing you first must ask yourself  Who is my audience  and  what are they seeking ? Writing a speech for a group of human rights activists would be very different to a speech for business managers. Technology engineers might have a totally different perspective on your subject than a room full of English professors.  Thinking deeply about your audience’s needs is the quality of a public speaker I call  Empathy.  It’s an important starting point on your speech writing journey.

Ask: Why should they listen to you?  Great speech writing is grounded in purpose and message. Consider what qualifies you to speak; what you have to offer the audience that they would not be able to hear from anyone else (we all have something).

Ask: What do you want to leave your audience with?  As a result of your Empathetic investigations, what would be your desired outcome as a result of the speech? Decide what your main message will be and continually return to that primary point as you compose your speech. This keeps the audience (and you) focused. As Winston Churchill said:  “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time with a tremendous whack. ”

Speech writing step 3: Build up your speech

Now you have a clear focus to your speech and an idea of how to communicate that clearly to your audience. That’s the skeleton of the speech. It’s now time to fill in that skeleton with meaty content:

  • Brain Storming.  Make lists of all the things you want to speak about. Once listed, it will be easier to cut or rearrange your points.
  • Categorize for the win.  Brainstorming should lead to a nice list with several categories. Speech writing is all about organization and finding what fits best with your audience and their needs. Think of these categories as stepping stones. Leaving a gap too large between any two stones and they will turn into stumbling blocks will sinking you and your audience. Speech writing is not very much different than writing a paper; thesis statement, support of the thesis, and a conclusion.
  • Edit for the jewels . Look for the key moments in your speech that will stimulate the hearts, minds and even stomachs of your audience. Seek the most vivid experiences and stories that you can use to make your point – these are what will make your speech stand out from all the other public speaking our there.

Speech writing step 4: Create a journey

Another key skill of speech writing is to get the right information in the right order. Think of your speech like a journey up a mountain:

Get ready for the trip (introduction).

  • The beginning of your speech is the place where you grab the attention of the audience and get them ready to go on a journey with you. For them to travel up your mountain with you they need to know where you’re going together, why it’s an interesting journey to go on and why you are a credible guide to lead them there.

Pass some interesting sights on the way (main body).

  • Keep an audience engaged for an entire speech by raising the stakes, or raising the tension as you progress through the speech. Think about contrasts between the ‘good’ and the ‘evil’ of your subject matter and contrast the two with stories, facts, ideas or examples.
  • Here you might write multiple sections to your speech, to help you stay focused. You might like to write an introduction, main body, and conclusion for each section also. All sections don’t have to be the same length. Take time to decide and write about the ones that need the most emphasis.

Reach your summit (climax).

  • The climax is the moment of maximum emotional intensity that most powerfully demonstrates your key message. Think of the key ‘Ahah!’ moment that you want to take your audience to. This is the moment where you reach the top of your mountain and marvel at the view together. It’s a powerful, but underused speech writing tool.

A speedy descent (the close).

  • Once you’ve hit your climax, the story is almost over. We don’t want to go all the way down the mountain with you, we’d much rather get airlifted off the top of the mountain whilst we still have the buzz of reaching our goal. This is what great speech writing manages time and again.
  • Strangely enough the close can be the hardest part of speech writing. Here’s where you get to hit home your action point – the key thing you want your audience to do differently as a result of listening to your speech. Often the close is where speakers undermine the power of the rest of their speech. So, write a memorable conclusion that captures the essence of your speech, give it some punch, and  stick  to it!

Speech writing step 5: Test your material

Practice your speech several times so that you can feel comfortable with the material. Try the speech out on camera or to a friend to see which parts are most powerful and which you can take the red pen to.

However skilled you are (or not) at speech writing, remember that you are the magic that makes the speech work. It’s your authentic voice that will shine to the audience them and inspire them towards your message.

Follow these speech writing tips, give it some practice and you’ll be sure to be a speech writing winner.

But I’ve collected my years of experience working with world-class conference speakers and TED speakers and distilled it into a  simple guidebook that you can access now for just £20 (+VAT) .

Ginger Leadership Communications

This showcase of inspiring female speakers is part of Ginger’s work with game changing leaders.

what is the importance of speech writing

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Home > Blog > Tips for Online Students > Why Is Public Speaking Important? Because It’s Useful

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Why Is Public Speaking Important? Because It’s Useful

what is the importance of speech writing

Updated: June 19, 2024

Published: February 9, 2020

Why-Is-Public-Speaking-Important-It's-Useful

Why is public speaking important? The reason is that everyone encounters a situation where public speaking skills are necessary. It could be at work, school, or in your personal life. Whether you are looking for tips on conquering stage fright, looking to improve your public speaking skills, or trying to motivate others on the importance of public speaking, we have all the info you need here. Find out all the benefits of public speaking below.

Public Speaking Definition

According to Merriam-Webster , public speaking is “the act or process of making speeches in public,” or “the art of effective oral communication with others.”

Everyday Public Speaking

Public speaking for the everyday person is still extremely important. Public speaking has many benefits in everyday life and can be grouped into the following categories:

1. Informative Speaking:

This type of speaking is the most common and happens to most people daily. It involves speaking in order to inform others, or get information out. This can be academic or professional knowledge, but can also be to report your progress on a project, or tell someone how to use something.

2. Persuasive Speaking:

Public speaking will often be in order to persuade others. This can be in a debate or formal speech, but can also be minor persuasions such as going to a place you choose for lunch. Persuasive public speaking is a very valuable skill to have.

3. Entertaining Speaking:

Public speaking for entertainment is used for award ceremonies, wedding speeches, comedy sketches, poetry reading, and much more. The purpose of this type of public speaking is to entertain the audience, instead of merely informing.

Why is Public Speaking Important?

Photo from  pexels, 1. win over your crowd.

No matter the crowd in front of you — whether at a social gathering, business meeting or large audience at a conference — being able to speak publicly is a very important asset. With public speaking skills and experience, speakers are able to captivate the interest of their listeners and keep them interested in order to deliver the message.

2. Motivate Others

Public speakers motivate their listeners to make a change. It could be to stop or start something, try something new, or reach their goals. Public speaking is important because the speaker can motivate others to go in the direction they wish, and the speaker can motivate others to be their best selves.

3. Inform People

When you have information to share, you don’t want it to be portrayed in a boring way. You want people to listen! This is done with public speaking skills. Inform people about something that matters by using great public skills and they will be sure to listen and be more likely to understand the information.

Benefits of Public Speaking In Your Life

Photo by  christina morillo  from  pexels, career benefits.

If you’re currently working in sales, the benefits of public speaking are many. You can reach for higher sales goals, get more customers and make more sales with public speaking skills.

2. Career advancement:

When you are a good public speaker, you will be more comfortable in interviews , be better able to sway others in your favor, and convince your boss to give you a promotion.

3. Stand out in the workforce:

Most will avoid speaking up and putting themselves in the spotlight at work, but with public speaking skills you have the confidence to do so!

4. Bring people together:

Within your company or on your team, public speaking is a way to bring workers together. When many people feel confident in public speaking, workers will speak their mind and collaborate better together.

5. Become a thought leader:

A thought leader is someone that people go to for ideas, consult on problems, and more. Being a good public speaker makes you that person and will get you ahead in your job when people know they can come to you.

Make New Social Connections

1. Find supporters:

When you practice public speaking, you are championing for others or a cause, and you will find a tribe of supporters to surround yourself with. These will be people who are like-minded or who share your values.

2. Get comfortable in social settings:

Public speaking allows you to relax in a group situation or when the spotlight is on you. This will make you more comfortable around people and easier to make connections.

3. Increase your professional network :

As you speak in more public settings such as work events and conferences, you will undoubtedly meet other speakers in your field, as well as audience members who are interested in what you have to say.

Developing Leadership Skills

If you want to do well and get ahead in school or your career, leadership is part of the equation. As a leader, you will have many public speaking opportunities.

1. Good speaker = good leader:

Most of the great leaders in human history were also great public speakers.

2. Good leader = opportunities:

As a good leader, you will be given more opportunities in social settings, your career, and other aspects of life.

Personal Benefits of Public Speaking

Photo by  startup stock photos  from  pexels, 1. boost confidence.

Public speaking repeatedly is a great boost of self confidence. Every time you speak, you gain a bit more confidence as you see your ideas and yourself were well-received by your audience.

2. Personal Satisfaction

Being able to speak in front of a crowd is a huge accomplishment. The first time can be very nerve-wracking, but coming out on the other end of the speech is a huge win! After the first time, you will keep getting better and better at public speaking and will get great personal satisfaction from this skill.

3. Critical Thinking

When preparing and conducting a speech, you also increase your critical thinking skills by working through problems, imagining positive and negative consequences, and finding solutions.

4. Improve Communication Skills

When you practice public speaking, you are practicing both verbal and nonverbal skills — and both will improve. The more you speak out, the better you get at communication . Public speakers are better overall communicators in all facets of life.

5. Learn to Argue

Presenting an argument in a formal setting will help you in informal settings as well. Public speaking helps you form better arguments, and you can increase your arguing skills even more through public speaking by engaging in Q&A with your audience.

6. Be a Better Listener

Attending conferences as a speaker means you will also listen to other speakers. As you listen to other speakers, you will have a greater appreciation and understanding of their material and craft, as a speaker yourself.

Public Speaking Helps You Drive Change

Photo by  denniz futalan  from  pexels.

Public speaking is one of the most effective ways to get your message across. With public speaking, you can influence the world around you. If you see something that needs to change, use public speaking to change it!

  • Make the difference:

Every public speaking opportunity you come across is a time to spread you influence for the greater good.

  • Reach people fast:

Instead of waiting for your message to spread by word of mouth, social media , or print media, put it in front of a huge audience and you’ll instantly inspire many.

  • Your message comes to life:

Written information is useful in some cases, but when you really want to make a difference in the world, you need to campaign for your cause and the best way to do so is to get it to come to life with public speaking.

How to Get Better at Public Speaking

Writing the speech.

1. Be prepared:

When you are comfortable, you are confident. Write a good speech that makes sense to you and that you are prepared to deliver.

2. Research the topic:

When you have thoroughly researched the topic, you will feel more confident when writing and delivering the speech.

3. Outline or write it out?

When you write out an entire speech, it will be easier to memorize as it can be stored word for word in your memory. The downside is that it could sound robotic and you risk reading it straight from the page. When you write an outline for a speech, it may sound more natural and you can glance at your outline as you. However, it is more difficult to rehearse and some people feel less confident with only an outline in front of them. It all depends on what you prefer.

Overcoming Your Stage Fright

Photo by  mentatdgt  from  pexels.

Fear of public speaking is a common one, but it can be overcome. Use these tips to help you overcome the fear:

1. Read your speech out loud:

Even if it’s just to yourself, reading it aloud will help you work out any hiccups and have you feeling confident with your voice.

2. Practice in front of a group:

Don’t just practice in the mirror or with a friend. To get over a fear of speaking in front of a crowd, try to practice in front of a small group first.

3. Should you picture the crowd in underwear?

The answer is, probably not. Even though this is common advice to get you to relax, it can be distracting. The best thing to do is to make eye contact, but if that starts to make you nervous, pretend the crowd is not there and just look straight ahead.

4. Pump yourself up:

Whatever gets you going before a test or a game, the same applies here. Listen to your favorite music on the way, or go for a run in the morning.

5. Use the power of knowledge:

When you know both your speech and your topic inside and out, completely by heart, you will have the confidence to focus on delivery and staying relaxed in front of others.

Things To Remember As You’re Giving The Speech

1. eye contact:.

Know your speech well so that you can maintain eye contact with the audience. This is important to engage them and make yourself more personable.

2. Move your view:

Make sure to move your eye contact around the room. Slightly shift your body or head at times towards a new direction if the crowd is large.

3. Talk, don’t read:

Try to talk to your audience as if you are inviting them into your thoughts. Do not read your speech word for word off the paper.

4. Your voice is a tool:

And people need to hear it! Make sure you are speaking loud enough so that you are heard.

5. Body language:

This is another important tool for public speakers. Try recording yourself so you are aware of your body language and fix any fidgets you find on the recording.

When you are good at it and practice often, the benefits of public speaking are many. Being an excellent public speaker is important for your career, social life, personal development , and for making a change in the world.

Each time you speak, you get better and better. So get out there and make your voice heard!

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More From Forbes

10 keys to writing a speech.

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“This is my time.”

That attitude will kill a speech every time.

You’ve probably sat through some lousy speeches. Despite the speakers’ renown, you eventually tuned them out over their self-indulgent tangents and pointless details. You understood something these speakers apparently didn’t: This was your time. They were just guests. And your attention was strictly voluntary.

Of course, you’ll probably deliver that speech someday. And you’ll believe your speech will be different. You’ll think, “I have so many important points to make.” And you’ll presume that your presence and ingenuity will dazzle the audience. Let me give you a reality check: Your audience will remember more about who sat with them than anything you say. Even if your best lines would’ve made Churchill envious, some listeners will still fiddle with their smart phones.

In writing a speech, you have two objectives: Making a good impression and leaving your audience with two or three takeaways. The rest is just entertainment. How can you make those crucial points? Consider these strategies:

1) Be Memorable: Sounds easy in theory. Of course, it takes discipline and imagination to pull it off. Many times, an audience may only remember a single line. For example, John F. Kennedy is best known for this declaration in his 1961 inaugural address: “And so, my fellow Americans, ask not what your country can do for you; ask what can do for your country.” Technically, the line itself uses contrast to grab attention. More important, it encapsulated the main point of Kennedy’s speech: We must sublimate ourselves and serve to achieve the greater good. So follow Kennedy’s example: Condense your theme into a 15-20 word epigram and build everything around it top-to-bottom.

There are other rhetorical devices that leave an impression. For example, Ronald Reagan referred to America as “a shining city on the hill” in speeches. The image evoked religious heritage, freedom, and promise. And listeners associated those sentiments with Reagan’s message. Conversely, speakers can defy their audience’s expectations to get notice. In the movie Say Anything , the valedictorian undercut the canned optimism of high school graduation speeches with two words: “Go back.” In doing so, she left her audience speechless…for a moment, at least.

Metaphors…Analogies…Surprise…Axioms. They all work. You just need to build up to them…and place them in the best spot (preferably near the end).

2) Have a Structure: Think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. Years ago, our CEO spoke at our national meeting. He started, promisingly enough, by outlining the roots of the 2008 financial collapse. Halfway through those bullet points, he jumped to emerging markets in Vietnam and Brazil. Then, he drifted off to 19th century economic theory. By the time he closed, our CEO had made two points: He needed ADD medication – and a professional speechwriter!

Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. So set the expectation near your opening on what you’ll be covering. As you write and revise, focus on structuring and simplifying. Remove anything that’s extraneous, contradictory, or confusing. Remember: If it doesn’t help you get your core message across, drop it.

3) Don’t Waste the Opening: Too often, speakers squander the time when their audience is most receptive: The opening. Sure, speakers have people to thank. Some probably need time to get comfortable on stage. In the meantime, the audience silently suffers.

When you write, come out swinging. Share a shocking fact or statistic. Tell a humorous anecdote related to your big idea. Open with a question – and have your audience raise their hands. Get your listeners engaged early. And keep the preliminaries short. You’re already losing audience members every minute you talk. Capitalize on the goodwill and momentum you’ll enjoy in your earliest moments on stage.

4) Strike the Right Tone: Who is my audience? Why are they here? And what do they want? Those are questions you must answer before you even touch the keyboard. Writing a speech involves meeting the expectations of others, whether it’s to inform, motivate, entertain, or even challenge. To do this, you must adopt the right tone.

Look at your message. Does it fit with the spirit of the event? Will it draw out the best in people? Here’s a bit of advice: If you’re speaking in a professional setting, focus on being upbeat and uplifting. There’s less risk. Poet Maya Angelou once noted, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Even if your audience forgets everything you said, consider your speech a success if they leave with a smile and a greater sense of hope and purpose. That’s a message in itself. And it’s one they’ll share.

5) Humanize Yourself: You and your message are one-and-the-same. If your audience doesn’t buy into you, they’ll resist your message too. It’s that simple. No doubt, your body language and delivery will leave the biggest impression. Still, there are ways you can use words to connect.

Crack a one liner about your butterflies; everyone can relate to being nervous about public speaking. Share a story about yourself, provided it relates to (or transitions to) your points. Throw in references to your family, to reflect you’re trustworthy. And write like you’re having a casual conversation with a friend. You’re not preaching or selling. You’re just being you. On stage, you can be you at your best .

6) Repeat Yourself: We’ve all been there. When someone is speaking, we’ll drift off to a Caribbean beach or the Autobahn. Or, we’ll find ourselves lost and flustered when we can’t grasp a concept. Once you’ve fallen behind, it’s nearly impossible to pay attention. What’s the point?

In writing a speech, repetition is the key to leaving an impression. Hammer home key words, phrases, and themes. Always be looking for places to tie back and reinforce earlier points. And repeat critical points as if they were a musical refrain.

As a teenager, my coach continuously reminded us that “nothing good happens after midnight.” He’d lecture us on the dangers of partying, fighting, peer pressure, and quitting. After a while, my teammates and I just rolled our eyes. Eventually, we encountered those temptations. When I’d consider giving in, coach would growl “Schmitty” disapprovingly in my head. Despite my resistance, coach had found a way to get me to college unscathed. He simply repeated his message over-and-over until it stuck.

Some audience members may get annoyed when you repeat yourself. But don’t worry how they feel today. Concern yourself with this question: What will they remember six months from now?

7) Use Transitions: Sometimes, audiences won’t recognize what’s important. That’s why you use transitional phrases to signal intent. For example, take a rhetorical question like “What does this mean” – and follow it with a pause. Silence gets attention – and this tactic creates anticipation (along with awakening those who’ve drifted off). Similarly, a phrase like “So here’s the lesson” also captures an audience’s interest. It alerts them that something important is about to be shared. Even if they weren’t paying attention before, they can tune in now and catch up.

8) Include Theatrics: During his workshops, Dr. Stephen Covey would fill a glass bowl nearly full with sand. From there, he’d ask a volunteer to place rocks into the bowl. In the exercise, rocks represented essentials like family, job, worship, and exercise, while the bowl signified the volunteer’s time and energy. It never failed: The volunteer couldn’t fit every rock in the bowl. The sand – which embodied day-to-day activities like transporting children, shopping, or reading – took up too much space. Something had to be cut. Usually, it was something essential.

Covey would then encourage his volunteer to consider another option: Start with placing a rock in the bowl, adding some sand, and then alternating rocks and sand until the bowl was full. Like magic, there was suddenly enough space for both, as the sand gradually filled any gaps between the rocks. The message: Maintain balance. Never lose sight of the essentials as you tend to the day-to-day (and vice versa).

Of course, Covey could’ve made his point verbally and moved on. Instead, he illustrated it with household items in a way his audience wouldn’t soon forget. If you have a smaller audience (or a video screen), consider incorporating visuals. Keep the props, storyline, and lesson simple. When you’re done, leave everything out to symbolize your point to your audience. Whatever you do, don’t play it safe. If you do, your speech will be forgotten in no time.

9) End Strong: In 2004, I attended a Direct Marketing Association (DMA) conference. I don’t recall much about our keynote speaker, except that he was tall and southern. I can’t even remember what his address was about. But I’ll never forget the story he used to close his speech.

The speaker was a friend of Jerry Richardson, owner of the NFL’s Carolina Panthers. A few years earlier, the Panthers had drafted a fiery wide receiver named Steve Smith. While Smith excelled on the field, he was a nightmare in the locker room. Eventually, Smith was arrested for assaulting a teammate during film study.

Already reeling from bad publicity from other player incidents, Richardson was pressured to cut Smith. But he chose a different path. Richardson vowed to spend more time with Smith. He decided that Smith would be better served with guidance and caring than further punishment. Eventually, Richardson’s patience paid off. Smith became the Panthers’ all-time leading receiver – and scored a touchdown in their only Super Bowl appearance. In fact, Smith still plays for the Panthers to this day.

If the speaker intended to remind me how powerful that personal attention and forgiveness could be, he succeeded in spades. Fact is, your close is what your audience will remember. So recap your biggest takeaway. Tie everything together. Share a success story. Make a call to action. Don’t hold anything back. Your ending is what audience will ultimately talk about when they head out the door.

10) Keep it Short: What is the worst sin of public speaking? It’s trying to do too much! Your audience’s attention will naturally wane after a few minutes. They have other places to be – and don’t want to be held hostage. And the longer you stay on stage, the more likely you are to stray and make mistakes. So make your points and sit down. Never forget: This is their time, not yours.

Jeff Schmitt

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Speech Writing

Barbara P

The 10 Key Steps for Perfect Speech Writing

16 min read

speech writing

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Writing a good speech is tough. Many get stuck not knowing how to organize their thoughts, leading to boring speeches. 

Our guide breaks it down step by step, so you can write speeches that really connect. Plus, we’ve added some topics, examples, and tips to inspire you and give you a kickstart. 

So, let’s start with the basics!

Arrow Down

  • 1. What is Speech Writing?
  • 2. Elements of Good Speech Writing
  • 3. How to Write a Speech?
  • 4. Speech Writing Format
  • 5. Types Of Speech Writing 
  • 6. Speech Writing Topics
  • 7. Speech Writing Examples
  • 8. Speech Writing Tips

What is Speech Writing?

A speech is a verbal presentation given to an audience as a means to express ideas, share information, or persuade others. A speech can serve various purposes such as informing, persuading, entertaining, or inspiring the listeners.

Speech writing is the process of creating a clear and organized script for a spoken presentation. This involves planning the content, choosing the right tone, and structuring the speech so the message is communicated clearly to the audience.

Speech writers carefully choose words , phrases , and rhetorical devices to maximize the impact of the spoken words. They aim to engage, inform, persuade, or inspire the listeners. Good speech writing is a skill that requires careful planning, research, and attention to detail.

Elements of Good Speech Writing

Writing a great speech is all about getting a few things right. Let's break down what makes a speech really work:

  • Clear and to the Point: Make sure your message is crystal clear and focused. Know what you want to say and stick to it.
  • Know Your Audience: Understand who you're talking to. What do they care about? What do they already know? Customize your speech to fit their interests and level of understanding.
  • Start Strong: Grab your audience's attention from the get-go. Use a catchy opening line or an interesting fact to hook them in right away.
  • Keep it Organized: A good speech flows smoothly from one point to the next. Divide it into sections—beginning, middle, and end—and make sure each part connects logically to the next.
  • Stay on Topic: Don't overload your speech with too much information. Stick to your main message and use examples that support it.
  • End Strong: Finish your speech with a bang. Summarize your main points and leave your audience with something to think about or act on.
  • Practice Makes Perfect: Rehearse your speech until you're confident. Pay attention to your pace, tone, and body language to make sure you're delivering your message effectively.

Now that you know what elements make a good speech, let’s look into the steps to write one.

How to Write a Speech?

Writing a good speech that engages your audience requires careful planning and execution. 

Whether you're preparing a persuasive presentation or an informative talk the following ten steps will guide you from the initial concept to the final delivery:

Step 1: Define Your Purpose and Audience

Begin by identifying the main objective of your speech. Are you looking to inform, persuade, entertain, or inspire your audience? Understanding your purpose will shape the tone, content, and structure of your speech.

Know your audience's demographics, interests, and expectations. Consider factors such as age, education, beliefs, and cultural background. Tailor your speech to resonate with your specific audience.

Step 2: Choose a Topic

Select a topic that aligns with your purpose and audience's interest . Ensure your topic is not too broad or too narrow. You should be able to cover it effectively within your allotted time.

Step 3: Research and Gather Information

Thoroughly research your chosen topic . Utilize reputable sources such as books, articles, academic journals, and trusted websites.

Take detailed notes during your research to have a wealth of information and supporting evidence for your speech.

Step 4: Create a Strong Thesis or Central Message

Your thesis statement is the core message of your speech. It should be clear, concise, and specific. It encapsulates the key idea you want to convey to your audience. This statement will guide the content and structure of your speech.

Step 5: Develop an Outline

Divide your speech into three main sections: Introduction, Body, and Conclusion . Each section serves a distinct purpose.

Outline the main points you want to cover within the body of the speech. Organize them logically, and ensure each point supports your thesis.

Step 6: Write the Introduction

Craft a compelling introduction that captures your audience's attention . Use a hook, such as a relevant quote, story, or question, to pique their interest.

Provide context to help your audience understand the topic, and introduce your thesis statement to set the direction for your speech.

Step 7: Build the Body

In this section, expand on the main points outlined earlier. Each main point should be a clear and distinct idea.

Support your points with evidence, examples, and data. Use transitions to guide your audience smoothly from one point to the next, creating a coherent flow.

Step 8: Craft a Memorable Conclusion

Summarize the key points you've made in the body of your speech. Reiterate your thesis statement to reinforce your central message .

End with a compelling closing statement that leaves a lasting impression on your audience. This can be a call to action, a thought-provoking statement, or a memorable quote.

Step 9: Edit and Revise

Review your speech for clarity , grammar , and coherence . Check for any inconsistencies or unclear language and make the necessary changes.

Step 10: Practice and Rehearse

Practice your speech multiple times to become familiar with the content and the order of your points.

Work on your delivery skills , including tone, pace, and body language. Practicing in front of a mirror or recording yourself can help you identify areas for improvement.

Bonus Step: Get Feedback

If possible, conduct a practice run in front of a small audience. This can be friends, family, or classmates.

Listen to their feedback and address any concerns or suggestions. Incorporating feedback can significantly enhance your speech.

Speech Writing Format

Creating an impactful speech requires following a structured speech format to ensure that your message is conveyed clearly and engages your audience. 

Here is a standard speech writing pattern to guide you through the process:

1. Introduction:

  • Hook: Start the speech with a compelling hook, such as a question, quote, anecdote, or startling fact, to grab the audience's attention.
  • Provide Context: Give your audience a brief overview of the topic and its relevance.
  • Thesis Statement: Present your central message or thesis statement, which sets the direction for the speech.
  • Main Points: Divide the body of your speech into two to five main points or sections, each supporting your thesis statement.
  • Supporting Evidence: For each main point, provide supporting evidence, data, examples, or anecdotes to make your argument compelling.
  • Transitions: Use clear transitions between points to maintain a smooth and coherent flow throughout the speech.

3. Conclusion:

  • Summarize Key Points: Briefly recap the main points you've covered in the body of your speech.
  • Restate Thesis: Rewrite your thesis statement to reinforce your central message.
  • Closing Statement: End with a memorable closing statement that leaves a lasting impression, which can be a call to action, a thought-provoking idea, or a final quote.

To get started, you can check out this speech writing template:

Start with a hook to capture the audience’s attention.
Briefly introduce the topic you will be discussing. State the main idea or purpose of your speech.


                          Topic Sentence
                                    Supporting Details
                          Topic Sentence
                                    Supporting Details
                         Topic Sentence
                                   Supporting Details

Summarize the key points you have made.
Reinforce the main idea or purpose of your speech.
End with a memorable closing thought or call to action.

Learn more about speech format in this insightful read to get a better understanding!

Types Of Speech Writing 

There are many types of speeches , and they are combined into different categories. We will take a look at some basic types of speech writing:

Informative Speeches

Persuasive speeches, entertaining speeches, motivational speeches, special occasion speeches.

Now, let's explore each type in more detail:

An informative speech aims to educate or provide information to the audience. These speeches typically focus on facts, data, and explanations.

Examples: Informative speeches can cover a wide range of topics, such as scientific discoveries, historical events, technological advancements, or explanations of complex concepts.

A persuasive speech aims to convince the audience to adopt a particular viewpoint or take a specific action. These speeches often employ persuasive techniques and emotional appeals.

Examples: Persuasive speeches can address issues like climate change, social justice, political candidates, or consumer choices, urging the audience to support a particular stance or take action.

Entertaining speeches are designed to amuse and entertain the audience. They often include humor, anecdotes, and storytelling.

Examples: Stand-up comedy routines, humorous storytelling, and funny anecdotes are examples of entertaining speeches.

Motivational speeches are meant to motivate and uplift the audience. They often incorporate personal stories, motivational quotes, and themes of resilience and hope.

Examples: Speeches by notable figures like Martin Luther King Jr.'s "I Have a Dream" address social change. Others like commencement speeches inspire graduates to embrace the future.

Special occasion speeches are delivered during specific events or celebrations. These speeches can include toasts, eulogies, wedding speeches, and more.

Examples: A eulogy at a funeral, a wedding toast, or a commencement address at a graduation ceremony are all examples of special occasion speeches.

Speech Writing Topics

The topic is the first and foremost thing that you need to write a speech. Here are some amazing speech-writing topic ideas to help you get started.

Persuasive Speech Topics

  • The impact of climate change on our future
  • Social media and mental health: is it time for regulation?
  • The importance of vaccination in preventing disease outbreaks
  • The ethics of artificial intelligence and privacy
  • The benefits of renewable energy for a sustainable future

Find more persuasive speech topics in our extensive list.

Demonstration Speech Topics

  • How to create a delicious and healthy smoothie bowl
  • DIY home renovation: painting techniques and tips
  • The art of crafting homemade natural soap
  • Mastering Yoga: a guided sun salutation sequence
  • Gardening for beginners: planting your first vegetable garden

Impromptu Speech Topics

  • If I could travel anywhere in the world right now, I would go to...
  • The most influential person in my life and why.
  • What superpower I wish I had and how I'd use it.
  • A book that changed my perspective on life.
  • The best piece of advice I've ever received and how it impacted me.

For more inspiring topics check out our impromptu speech topics blog!

Entertaining Speech Topics

  • The art of dad jokes: Making people laugh with cheesy humor.
  • Embarrassing moments at family gatherings: A humorous take.
  • Hilarious autocorrect fails in text messaging.
  • The funny side of pets and their quirky behaviors.
  • Epic food mishaps in the kitchen: Tales of culinary disasters.

Check out our blog for more entertaining speech topics !

Informative Speech Topics

  • The science behind Covid-19 vaccines
  • Exploring the history and impact of the internet
  • The art of sustainable gardening and urban farming
  • Understanding cryptocurrency and blockchain technology
  • The wonders of space exploration: mars missions and beyond

Find more interesting topics for informative speeches to get inspired.

Motivational Speech Topics

  • “I’m proud of you my son” someday, my dad will say this to me
  • Positive thinking boosts your self-confidence.
  • It is perfectly fine for a boy to cry.
  • Same-sex couples should be allowed to adopt a child
  • I will make my parents proud

Looking for more inspirational speech topics? Read our motivational speech topics blog to get inspired!

Speech Writing Examples

When it comes to learning the art of speech writing practical guidance is important. To show effective speech writing techniques and structure, here are some short speech writing examples for students. 

These speech writing samples will help you understand how to craft compelling speeches that resonate with your audience.

Example#2                                   

Here is another example of speech writing class 11:

For additional samples, read through our speech examples blog!

Speech Writing Tips

Follow these tips for writing a speech that not only informs but also inspires and persuades.

  • Audience Analysis: Before you start, conduct a thorough audience analysis. Understand their interests, knowledge, and expectations.
  • Engaging Speech: Craft an engaging speech that captures your audience's attention from the start. Use rhetorical questions or captivating anecdotes.
  • Short Sentences: Keep your sentences concise and easy to follow. Short sentences are more impactful.
  • Connect with the Audience: Make your audience feel involved. Use relatable examples and stories to establish a connection.
  • Great Speech Structure: Organize your speech with a clear structure, including an introduction, body, and conclusion.
  • Rhetorical Questions: Utilize rhetorical questions to stimulate thought and engagement.
  • Memorable Sentence Structures: Create memorable sentence structures that stick in their memory and the audience remembers the key message.
  • Public Speaking: Remember that public speaking requires practice, so rehearse your speech multiple times to boost confidence and delivery.

Moving towards the end , for effective communication, speech writing is a skill that can empower you to inform, persuade, and inspire your audience. This comprehensive guide has walked you through the essential steps, outlines, and examples to help you craft a compelling and memorable speech.

If you think you are good at speaking but not so good at writing and this thing bothers you a lot, then there is no harm in getting some help. We at MyPerfectWords.com can save you from embarrassment by helping you write an outstanding speech. 

With our custom essay writing help , you'll get a speech that not only communicates your message effectively but also grabs your audience's attention. So request ‘write my speech’ and buy speech today!

In need of instant speech help? Try our free AI tool, Essay Typer , to perfect your speechwriting.

Frequently Asked Questions

What is a good sentence starter for a speech.

FAQ Icon

In speech writing starting lines play a crucial role. You can start your speech with the following:

  • Thought provoking question: "Have you ever wondered what it takes to change the world?"
  • A powerful quote: "As Nelson Mandela once said, 'It always seems impossible until it's done.'"
  • A surprising fact: "Did you know that every minute, over 500 hours of video are uploaded to YouTube?"
  • An engaging story: "Let me tell you about a young girl who defied all odds to achieve her dreams."

What are the 10 principles of speech writing?

  • Clarity: Make sure your message is clear and easily understandable.
  • Purpose: Define the main objective of your speech and stick to it.
  • Audience Awareness: Understand your audience's demographics, interests, and expectations.
  • Structure: Organize your speech into introduction, body, and conclusion.
  • Content Relevance: Choose topics and information that are relevant and meaningful to your audience.
  • Engagement: Use storytelling, humor, and rhetorical devices to keep your audience interested.
  • Authenticity: Speak sincerely to establish trust and connection with your audience.
  • Language: Use simple and concise language appropriate for your audience.
  • Impact: Deliver a memorable message that leaves a lasting impression.
  • Practice: Rehearse your speech multiple times for smooth delivery and confidence.

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Barbara P

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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What are the 10 Principles or Characteristics of Speech Writing with Examples?

Back to: Pedagogy of English- Unit 5

Definition of Speech

According to Oxford Dictionary , “ A speech is a formal talk that a person gives to an audience.”

Speech is one of the major medium of oral communication. We find different speeches in different situations but good speeches are not always found. A good speech is really enjoyable and informative. But it is very tough to deliver a speech that can entertain the audience. A good speech has many characteristics.

Speech is an oral presentation of information or delivery of messages through the use of words of spoken words delivered in front of or to an audience who have gathered in a seminar, meeting, conference, or some other event. It is a form of oral communication which is the oldest method and also the most effective method of communication. Speech is considered to be one of the most effective ways of delivering a message in any event. A speaker can present his thoughts and opinions on various matters to a large group of audience through his or her speech. Due to its efficacy, it is widely used around the world. Be it for social purposes or religious purposes, a speech can come in handy for several kinds of events. 

Characteristics of Speech Writing

The 10 principles and characteristics of speech writing are as follows: 

(1) Clarity

The voice of the speaker should be clear, tone should vary and pitch should be pleasant. The ideas, emotions and arguments should come straight from the heart so that audience can grasp it easily. It should register with the listeners and vibrate with their feelings and thoughts. A speech is considered to be effective when it is clear and concise. The information presented in the speech should be comprehensible to the present audience and the speech should be delivered by the speaker in a fluent and eloquent manner. 

(2) Informal, personal and conversational

A good speech should be like a conversation between two good friends – personal, informal and sincere. There should be a rapport between the speaker and the audience.

(3) Concrete, vivid and imagery

A speech should help build a picture that is easy to visualize and easier to comprehend. It should be furbished by concrete examples that grasp the imagination of the listeners.

(4) Time period 

It is very difficult to hold the attention of the listeners for more than 15 to 20 minutes. A good speaker should be able to convey his complete message in that period. He should come straight to the point and say what he wants by bringing three or four points to their attention.

(5) Interesting, jovial and humorous:

A speaker wins or loses the battle in the first two or three minutes. If the speaker has impressed the audience with his opening remarks, he is well on your way to winning a space in their heart. And that is the target. It has to be a heart to heart dialogue. Lace it with short humorous anecdotes – laughter lubricates learning!

Anecdotes should be short, appropriate and in good taste. Quotations, proverbs and idioms should be like arrows piercing directly in to the heart of the audience. Experienced speakers learn to master the art of reciting these statements, giving a long pause after it has been stated to let it sink in with the audience.

(6) Listener-oriented:

Audience is your customer. It is your business to know their needs and wants, their desires and their expectations. Speaker has to be very sensitive to the body language of their audience and modify the speech to fine tune with them. If the message has to gel well with the audience, speakers‟ antenna should pick up the cues from the body language of the listeners.

(7) Dynamic

Dynamism is an important quality of a good speech. There must e variation in style, tone, voice, approach depending on the situation and timing otherwise audience will lose their attention and will suffer form monotonous presentation.

(8) Free From Error  

A good speech is always free from error. Error in speech can make the audience confused and loose the personality of the speaker.

(9) Authentic

The facts and figure presented in a speech must be authentic and true. False statement or information misleads the audience and hamper the acceptability of speech.

( 10) Well Organized

A good speech is always well organised and well arranged. The pats or points of a speech should be organized in logical sequence to attract and retain h attention of the audience.

(11)  Use rhetorical questions

Rhetorical questions are a great way to engage your audience and make them think. By asking a question that does not require an answer, you can encourage your audience to reflect on your message and consider its implications.

(12) Use inclusive language

Inclusive language is a language that avoids stereotypes or discriminatory terms and includes everyone. Inclusive language is essential when delivering a speech, as it shows respect for your audience and makes them feel valued.

(13) Practice, practice, practice

Finally, one of the most important characteristics of speech writing is practice. Practice delivering your speech in front of a mirror or with friends or family. This will help you refine your delivery and ensure you are comfortable and confident when delivering your speech.

(14) Conciseness

Along with being clear, the message presented through the speech should also be concise so that the speech does not get tedious and does not get boring. 

(15) Definiteness

The subject matter presented through the speech should be relevant and definite to the present audience. 

(16) Interesting

Apart from being clear and concise, there is also a need for the speech to have an element of interest. This interest should not be limited to the subject matter but rather, the speech itself should be delivered in an engaging and interesting manner. 

(17) Audience-centered

The message of the speech should be centered more around the audience rather than the speaker himself or herself. 

(18) Speak Slowly

If the speaker speaks too fast, the listeners may lose track of the information being presented and hence, one must speak slowly but not too slowly so asn to put the listeners to sleep. 

(19) Unbiased

The information presented in the speech should not be biased and it should be presented from a neutral point of view. 

(20) Body Gestures

One should also maintain a proper posture and use appropriate body gestures to deliver the speech. 

(21) Ensure Participation Of Audience

Asking questions to the listeners or the audience and involving them is necessary. 

(22) Free From Emotions

The speaker should not dwell too much on his or her emotions to ensure that the speech can be delivered in an effective manner. 

These are the various characteristics and principles of effective speech writing. Speech writing is a complex but rewarding skill that requires careful consideration of your purpose, audience, language, and delivery. Following these ten characteristics, you can write a powerful and effective speech that will engage your audience and leave a lasting impression. Remember, practice makes perfect, so don’t be afraid to rehearse your speech until you are confident and comfortable with your delivery.

What are the 10 Principles or Characteristics of Speech Writing with

Frequently Asked Questions (FAQs)

1.What is speech?

2.What are the characteristics of good speech?

3.According to Author what is defination of speech?

4.Why practice is important in speech?

5.How to write good speech?

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COMMENTS

  1. 9 Reasons Why Writing A Speech Is Important

    2. Helps Organize Your Ideas. Another reason why writing down a speech is important is because it helps organize your thoughts and ideas into something that can be better understood by another person. While you might have a lot of expertise about a particular topic, chances are that your knowledge would be scattered.

  2. Speechwriting 101: Writing an Effective Speech

    Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis. Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful. Repeat key words and points.

  3. Beginners Guide to What is a Speech Writing

    The Importance of Speech Writing. Crafting a persuasive and impactful speech is essential for reaching your audience effectively. A well-crafted speech incorporates a central idea, main point, and a thesis statement to engage the audience. Whether it's for a large audience or different ways of public speaking, good speech writing ensures that ...

  4. University of North Carolina at Chapel Hill

    Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience's emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

  5. Speech Writing: Important Steps, Structure & Examples

    Speech Writing : Speech writing is a skill that can empower you to convey your thoughts, inspire others, and leave a lasting impact. Whether you're preparing a speech for a school, a business meeting, or a special occasion, knowing how to craft an effective speech is invaluable.In this blog, we'll explore what makes good speech writing, the structure of a speech, and the eight essential ...

  6. The Key To Successful Speech Writing

    A successful speech is one that engages the audience and expresses a subject or set of topics clearly. Writing and delivering an effective speech could help to advance your career by developing and displaying strong communication, leadership and interpersonal skills.In this article, we explain steps and tips for how to write an effective speech that illustrates your subject and captures your ...

  7. Speech Writing Examples: Format, Tips, and Samples to Inspire Your

    Importance. Understanding the importance of speech writing is crucial for mastering public speaking. Engaging with your audience through a well-crafted speech can inspire, persuade, and captivate. It's vital to remember that a good speech has the power to leave a lasting impact and resonate with the listeners. Crafted meticulously, it not ...

  8. 10 Characteristics of Speech Writing That You Need to Know

    10. Practice, practice, practice. Finally, one of the most important characteristics of speech writing is practice. Practice delivering your speech in front of a mirror or with friends or family. This will help you refine your delivery and ensure you are comfortable and confident when delivering your speech.

  9. How to write a good speech [7 easily followed steps]

    Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending) TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing. Return to top. A step by step guide for writing a great speech.

  10. Effective Speech Writing, Inspirational Public Speaking

    His speech covered serious problems with which the post-war world was faced, including what he termed as the "iron curtain" that had descended across the European continent. Many say that this speech was the beginning of the "cold war." What we can learn from his address is the importance of continually reiterating one idea.

  11. How to Write a Structured Speech in 5 Steps

    See why leading organizations rely on MasterClass for learning & development. Learning how to write a speech requires a keen awareness of how to tailor your rhetoric to a given issue and specific audience. Check out our essential speech-writing guidelines to learn how to craft an effective message that resonates with your audience.

  12. The 8 Key Elements of Highly Effective Speech

    Kind facial expression. Warm tone of voice. Expressive hand and body gestures. Relaxed disposition. Slow speech rate. Brevity. The words themselves. Effective communication is based on trust, and ...

  13. Effective Speech Writing Format: A Comprehensive Guide and Examples

    Record yourself and listen back to identify areas for improvement. Additionally, rehearse in front of a mirror or with a trusted friend for feedback. Ensure that your body language aligns with your message and rehearse emphasizing important points. By doing so, you will gain confidence and deliver a polished speech.

  14. How to Write a Good Speech: 10 Steps and Tips

    While other important factors make a speech a home run, these three elements are essential for writing an effective speech. The main elements of a good speech. The main elements of a speech typically include: Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention ...

  15. Speechwriting

    What makes a speech persuasive and memorable - and how do you write one? How can storytelling help political, corporate, nonprofit, and community leaders achieve their goals? What is the role of the speech in our politics, policymaking, and international relations? This course will explore the techniques speechwriters and speakers use, from research to rhetoric, to shape messages that move ...

  16. PDF Speeches

    When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized ... Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger ...

  17. Writing Speeches

    Writing a speech consists of composing the central point or thesis, the main-point sentences, the introduction and conclusion, and planning effective oral style. ... This is important because in speeches the audience can't reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your ...

  18. The 8 Key Steps to Successful Speech Writing (With Tips)

    5. Use concrete details and visual aids. Use concrete details to support your points. Brief stories, interesting examples, or factual data can help to engage your audience and convey the truth of your purpose. Consider using visual aids to further support your speech. Images can be powerful and engaging.

  19. Speech Writing: How to write a speech in 5 steps

    Speech writing step 1: Get focused. TED talks famously focus on 'one idea worth spreading' and this is what helps them to retain their power. Before you write a single line, figure out what the ONE idea is that you'll shape your talk around. When your talk has a single focus you'll see huge benefits: Clarity: For yourself and your audience.

  20. Why Is Public Speaking Important? It's Useful

    Motivate Others. Public speakers motivate their listeners to make a change. It could be to stop or start something, try something new, or reach their goals. Public speaking is important because the speaker can motivate others to go in the direction they wish, and the speaker can motivate others to be their best selves. 3.

  21. 10 Keys To Writing A Speech

    Even if your audience forgets everything you said, consider your speech a success if they leave with a smile and a greater sense of hope and purpose. That's a message in itself. And it's one ...

  22. Speech Writing

    Speech writing is the process of creating a clear and organized script for a spoken presentation. This involves planning the content, choosing the right tone, and structuring the speech so the message is communicated clearly to the audience. ... When it comes to learning the art of speech writing practical guidance is important. To show ...

  23. What Are The 10 Principles Or Characteristics Of Speech Writing With

    The voice of the speaker should be clear, tone should vary and pitch should be pleasant. The ideas, emotions and arguments should come straight from the heart so that audience can grasp it easily. It should register with the listeners and vibrate with their feelings and thoughts. A speech is considered to be effective when it is clear and concise.