sample business plan for ecommerce

How to Write an Ecommerce Business Plan [Examples & Template]

Updated: April 03, 2024

Published: November 20, 2019

If you have a promising idea for an online e-commerce business , it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.

Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood of long-term e-commerce success.

In this post, we’ll go over an online store business plan and how you can create one for your e-commerce startup. Let’s get started.

What is an e-commerce business plan?

An e-commerce business plan is a document that outlines your business and its goals, analyzes your industry and competitors, and identifies the resources needed to execute your plan. It also lists the e-commerce retailers you’ll use to distribute your products and the marketing strategies you’ll use to drive sales.

Whether a company operates as a startup or has years of operations and growth under its belt, an e-commerce business plan is essential for evaluating a business and determining areas of improvement.

An e-commerce business plan is essential, with increasing numbers of shoppers conducting business online. It's estimated this number has reached over 2 billion . An e-commerce business plan keeps you organized and is useful when seeking investors who need to understand your company.

So, let’s dive into some examples of e-commerce business plans and what goes into writing one using our free template .

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HubSpot's template provides clear steps to structuring one for your ecommerce business. Throughout this section, I’ll use the example of a photography company specializing in online photo editing.

How to Write an Ecommerce Business Plan

Give an executive summary.
List and describe your business.
Detail your products and services.
Conduct a market analysis.
Strategize your marketing plan.
Create a sales plan.
Outline legal notes and financial considerations.

1. Give an executive summary.

An executive summary is a one-to-two-page overview of your business. The purpose of an executive summary is to let stakeholders know what the business plan will contain. HubSpot‘s free template offers some tips on how to write one, as I’ve done below:

It's important to provide an executive summary so that an investor or executive, who doesn’t have the time to read your full plan, can quickly see the most important highlights of your business.

2. List and describe your business.

This is the section that needs the most detail because it highlights what you're selling. To begin, provide an overview of your product or service. For instance, a photography company would probably list their photo packages arranged by price and services, as I did below:

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4. Conduct a market analysis.

For the market analysis, provide the operational climate of the industry you‘re in. To illustrate, at this step, the photography company would need to analyze its position in a world of rival companies like Adobe or online services like Canva. Below, I’ve done a quick competitor analysis, available in the template:

Using directions in the template as a guide, I was able to come up with more selling points of the company and how it stands out from competitors.

Filling out the market analysis section of the business plan assists with providing the framework for future campaigns. You’re able to define your target market and ideal customer. Refer to my example below for how to structure this analysis in your ecommerce plan.

6. Create a sales plan.

When creating your sales plan, describe your methodology, organization structure, sales channels, and tools and technology.

For example, when discussing methodology, will you focus on an inbound strategy where you attract customers to your business through your content or an outbound strategy where you initiate contact with your prospects?

This part of your ecommerce business plan will also require you to outline the people in charge of selling your products and services, as well as what channels they’ll use to sell your products.

Similar to creating your marketing plan, the sales plan will also require a brief on what tools you plan to use.

While your marketing plan might need a CMS, your sales plan might need a customer retention management (CRM) software like HubSpot to manage your relationships with current and potential customers.

7. Outline legal notes and financial considerations.

In the following two sections of your business plan, describe the legal and financial structures.

The photography company should provide details on the legal considerations like online safety rules, ecommerce regulations, and the company's costs.

Listing legality and every cost needed to start ecommerce is crucial information for investors and stakeholders. In this section, it's important to be honest and thorough to give partners a realistic idea of how to contribute.

Ecommerce Business Plan Tips

Before you lay out the business plan and set the tone for your ecommerce business, there are some factors that are essential to consider. These factors lay the foundation of your business and will help you construct the document with ease.

Here are some of the most crucial business plan tips and tricks:

Find the purpose of your plan.

There is not merely one purpose behind writing the business plan. Different business plans serve different purposes for ecommerce owners.

There are three main purposes of a business plan:

Gain secured financial support: Ecommerce businesses are in dire need of investors, and hence, their business plan with all the objectives, competitor analysis, frameworks, and supporting documents use this to gain financial support.
To set the direction for your teams: Businesses include metrics like target market, pricing comparison, working process, objectives, and other nitty-gritty in their plans to help their teams align and achieve the desired results.
Attract relevant customers: With the current markets and trends in a well-laid business plan, it becomes easier to determine the segment of your target audience.

Know your competitors.

Competitors can inspire you to take risks and help you analyze what’s going to impact your business negatively.

The competitor analysis is done by looking at the companies that offer similar or substitute products in your industry. However, there are two types of competitors: direct and indirect competitors.

Direct competitors are the ones that serve similar products with the same customer base, whereas indirect competitors have different target audiences with similar products or vice-versa.

A customer who wants to purchase a two-wheel vehicle can also opt for the electronic vehicle.

Hence, an electronic vehicle company can use a similar two-wheeler company as their competitor.

To identify the competitors, consider metrics like selling price, ratings and reviews, revenues, and organic search traffic.

(For HubSpot customers: If you’re baffled about creating a competitive analysis, check out the best competitive analysis templates. )

Perform a SWOT analysis.

Once you’ve identified the competitors, start with the SWOT (strengths, weaknesses, opportunities, and threats) to dive deeper into your competitor’s loopholes. SWOT analysis works as well as performing a real audit of the company.

SWOT analysis for competitors can hit various birds with one shot. It answers the following questions:

What keeps them at the top of the industry?
What makes the competitor’s business model unique?
What are the most negative aspects of their business?
Are there any new technologies to scale the ecommerce business?
What shifts in the market or the future of the industry can affect the competitor’s target market?

If you don’t want to write SWOT from scratch, check out the list of SWOT analysis templates here.

Keep it clear and short.

Keep your business plan clear, concise, and with less jargon. A longer business plan with congested portions of text will leave your stakeholders and investors disinterested.

An ideal business plan comprises 20-25 pages of text with visuals and around 10 pages of appendices and other details. Anything more than 50 pages will turn your business plan as dull as dishwater.

However, there are always exceptions to it. Consider a restaurant chain. This business plan should include clear images, mock-up menus, proposed outlets, maps, and graphical representations of the customer base.

This longer plan will catch more eyeballs than the one with short pieces of text and less detailing.

Set out clear objectives and research points.

The first thing that gets noticed is the objective that the business wants to serve. Whether you are setting out your first presentation or submitting a thesis for your research work, objectives help in setting goals and provide focus to your project.

For example, a sales company can set its business objective as “Convert 60% of the customers through calls.”

Instead of shooting for the moon right away, set out the stepping stones for the stakeholders to easily understand your business objectives.

Ecommerce Business Plan Examples

1. maple ecommerce plan.

This sample plan, provided on LinkedIn, is for a fictional company called Maple, an online store that sells exclusive Apple products.

Maple's sample plan is great because it provides easy-to-follow charts and graphics while highlighting the most important information. For example, their market analysis included a SWOT plan for the business.

Image Source

Outlining the strengths, weaknesses, threats, and opportunities of Maple in this format is easy for potential investors to follow. Notating each value with a letter keeps the format consistent, which is carried throughout the plan.

For businesses that find their information is best presented in graphics, Maple is a good plan to follow.

2. Nature's Candy Ecommerce Plan

Nature's Candy is an online retailer that provides nutritional supplements. Its business plan is available online and is helpful in seeing how businesses go from planning to execution.

Below is a preview of its plan in the financial forecasting section.

This example shows who will be on the payroll yearly, giving investors an idea of how their investment will work in the long term. Planning ahead also shows stakeholders’ dedication to starting up your business.

3. NoHassleReturn Ecommerce Plan

Fictional company NoHassleReturn's sample ecommerce plan is an expansive, detailed version of how ecommerce would translate to a completely online store.

The company itself is structured to offer a simple way to return items bought from an online store, and the steps to take are featured below.

Having a sequence of processes like this is useful if your company is a niche idea. Investors and stakeholders need to know how your business will be new and unique for the market.

Even though writing out a business plan seems like a painstaking process, we have a step-by-step guide to help. This will keep you organized and keep you on track when structuring your business.

4. OGS Capital Ecommerce Plan

This sample ecommerce business plan comes from OGS Capital, where they created a test business plan for Botswana’s first private psychiatric hospital focused on inpatient and outpatient clinical health care.

It features detailed sections for the business model, marketing plan, financial projects, and more. This level of detail is demonstrated below in their executive summary section.

While some ecommerce business plans will explain the executive summary through a series of paragraphs, the layout in this sample makes the information more digestible.

The project is separated into sections that detail the business idea, as well as its goals and strengths. The business idea includes price projects, geographical focus, and target customers.

Goals for this project are created for 10 years with specific, individual goals built at one-, five-, and seven-year time markers. Lastly, this executive summary highlights the strengths of this business plan to solidify this project and its importance.

5. Egrocery Ecommerce Plan

For centuries, people have left their homes to buy groceries from stores, supermarkets, farmer’s markets, and more.

At-home grocery delivery has grown in popularity and is reflected in this sample ecommerce plan for a fictional business named eGrocery.

This sample plan establishes the company as an online grocery retail business with plans for connecting customers to distributors for fast, convenient at-home deliveries.

In its business model section, eGrocery outlines how it will implement both a business-to-business (B2B) and business-to-consumer (B2C) model to get products from distributors, retailers, and wholesalers to its household customers.

This section provides an effective demonstration of the company’s overall function.

6. Shannon & Shavonne Inc. Ecommerce Plan

Shannon & Shavonne Inc. is a fictional United States-based online retailer that offers its customers an abundance of products in fashion, home appliances, electronics, and more.

The depth seen in this plan is particularly helpful, especially with the detail seen in outlining the business structure and each job’s roles and responsibilities.

The plan first lists all the necessary roles, from the chief executive officer (CEO) to a call center agent. It then describes the responsibilities of each role.

As displayed in the image above, an information technologist (IT) would be tasked with managing the organization’s website, updating the online store, and ensuring the security of the company’s payment platform.

The clear distinction of roles helps manage employee expectations and accountability.

7. Firstcry.com Ecommerce Plan

In this sample, we have Firstcry.com — a fictional ecommerce site that creates eco-friendly baby and feminine hygiene products.

Because the company is looking for funding to launch the business, its plan focuses on its financial highlights and projections, which is crucial information for investors.

While disclosing what the startup funds will be used for, this plan also estimates its top-line projections over the next five years. As seen in the chart above, they include revenue, expenses, interest, and net income.

The plan even breaks down how many customers per day and annual orders will be needed to reach this goal.

When it comes to building an ecommerce business plan, you’ll likely find that the more detail you include, the better.

Planning is the first step.

When starting a business, planning is always a crucial first step. If you find that you’ve launched a company without a concrete plan, it’s never too late.

Successful businesses require strategy, and that’s what an ecommerce business plan gives you. It allows you to strategize what your business does, how it operates, and why it's essential.

Not only does it help you pinpoint who the key players of your company are, but it helps you identify who your target audience should be.

With the steps listed in this article and the examples to take inspiration from, you’re one step closer to building an ecommerce business plan for success.

Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.

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Sample Business Plans
Retail, Consumers & E-commerce

How to Write E-commerce Business Plan + Template

So apparently everyone is jumping in to start an ecommerce business. Considering you already have your star product or service ready, you must be very thrilled to launch your business and make your first sale.

However, wait. Is your business plan ready? If you haven’t marked writing a business plan as the most important task on your checklist, you need to do that right away.

We know writing an ecommerce business plan is challenging. As a business owner of this new challenging enterprise, you don’t have much time. But this detailed guide with step-by-step procedures is likely to make the entire process of writing easier for you.

Don’t waste a minute further. Let’s dive right into the topic.

Key Takeaways

Elements like executive summary, product or service, operations, marketing and sales plan, management team, and financial plan come together to make a compelling business plan.
Determine marketing strategies for your ecommerce business and lay a clear action plan for building a solid brand image.
Clearly establish your value propositions, business goals, and objectives to form relevant strategies for your ecommerce company.
Make financial projections and consider various progressive and aggressive scenarios to establish the feasibility of your business idea.
Identify the gaps and loopholes in your planning and make changes to your business idea accordingly.

Why do you need an Ecommerce business plan?

A business plan has many more advantages apart from helping you get approved for a business loan. Here are a few potential benefits of having one for your ecommerce company:

Goals fulfillment: You will have to juggle multiple roles while running your ecommerce store. A well-crafted business plan will offer a roadmap to your business while helping you realize your business goals.
Business strategies: A business plan simplifies your business strategy and helps put the strategies for sales, marketing, and operations in perspective.
Market analysis: A business plan strengthens your stand in the market by compelling you to conduct a detailed market analysis of the industry, competitors, and potential customers.
Test ideas: An ecommerce plan will help you realize the gaps and errors in your planning. This allows you the luxury to make changes in the business model before investing your money in it.
Simplifies the finance: A well-structured business plan lays a clear financial plan for your ecommerce business. The figures will help you understand the profitability, costs, and expenses of the company and its viability in monetary terms.

There’s much more to it. A business plan is like a beam of bright light that will make walking through the woods easier. It’s a living document that will evolve as the business grows.

Key components of an ecommerce business plan

Wondering what goes into making a perfect ecommerce business plan? Well, these are the key components you shouldn’t be missing.

Executive summary: The executive summary will highlight the key details of your entire business plan.
Business overview: This section will include a brief business overview along with its value proposition, objectives, mission, and vision statement.
Market analysis: This section will define your potential customers and competition. A detailed industry analysis and competitors analysis will lay a foundation for important business strategies.
Products and services: Define the products and services you will sell to your ideal customer. Also, offer a brief description of each product.
Sales and marketing strategy: Highlight your sales and marketing plan to attract your potential customers. From content marketing to social media- include every detail of your strategies here.
Operations plan: A well-defined plan that will help you run a smooth online business. Clearly defined process for inventory, order fulfillment, sales, storage, etc.
Management team: A brief introduction of your company’s management team and their expertise in the field.
Financial plan: Includes detailed financial forecasts and key reports like balance sheet, cash flow, P&L, and investment plan.

There is no definite format for business plans. However, a comprehensive plan accounts for all these components and makes it effective.

How to Write an Ecommerce Business Plan: A Complete Guide

From undertaking thorough market research to creating a marketing plan- uncover every detail on writing an effective plan for your online business with this guide.

1. Get an Ecommerce business plan template

Crafting a stellar business plan is a challenge. However, it can be the most precious reward for your business if you manage to write it comprehensively.

The process of translating your business idea into a business plan is lengthy and time-consuming. One is likely to leave behind an important detail or two without any definite format.

This is why you need an Ecommerce business plan template to write your plan in a structurally organized format. A template will help streamline your thoughts, organize the vision, and bring your ideas to life effortlessly.

Let’s not look elsewhere for a perfect template. Upmetrics business plan template is intuitive and is enriched with relevant examples that can be easily used as a reference while writing your plan.

Need Assistance Writing a Ecommerce Business Plan?

Get Upmetrics’ business plan template, import data directly into the editor, and start editing using Upmetrics AI Assistant.

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2. Write an executive summary

Executive summary is a concise rundown of key points that summarizes your business plan. Though presented at first, it should be written in the end after you have walked through all the other aspects of planning.

Consider it as a document that will offer a brief insight into your overall business. Investors will read this part and gauge the viability of your business idea. If they find it fascinating and intriguing enough they will read it further in detail.

Add brief details of your ecommerce business, target market, problem, solution, service model, business goals, and financial figures in this section.

Adapt a narrative tone to make it interesting and keep it highly informative. And, most importantly keep it within a limit of 1-2 pages.

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3. Create a company overview section

As the title suggests, this section offers a brief company description of your ecommerce business. You must also include brief details about the company’s history in this section if it’s not a new venture.

So what does this section include?

Name and location of the business , i.e. location of your warehouse, back end office.
Type of your Ecommerce business , i.e. B2B, B2C, D2C, C2C, etc.
Business structure of your e-commerce brand , i.e. sole proprietorship, Partnership, LLC, limited partnership, etc.
Business goals : Highlight milestones such as sales or revenue goals.
Mission statement : Describe the fundamental purpose of your business explaining why the business exists. For instance, the mission of First Cry is to offer eco-friendly baby care and maternity items to conscious buyers through its website and listings on a third-party platform.
Vision statement : It is a declaration of what you want to achieve with your ecommerce business. For instance, First Cry wants to become the preferred brand for baby care products in the markets of North America, Asia, and Europe.

4. Conduct a competitive and market analysis

In this section of competitive and market analysis, you will dive deep into the study of the target market, industry trends, and your competition. Only a thorough understanding of these key elements will help you build a resilient business.

Target market and market opportunities

Begin by determining the Total Addressable Market (TAM) for your products and services. This part of the market analysis will offer a realistic idea of your market size.

Further, strengthen the understanding of your target market by identifying your target audience. Create a buyer persona by considering the psychographic and demographic details of your ideal customer.

Collect data from US census boards, government websites, and industrial publications for solid and foundational market research.

Lastly, identify the market trends and highlight your business strategy to fill the gaps in the existing market.

Competitive analysis

Ecommerce companies operate in a severely competitive marketplace. Understanding your competition will help you safeguard the business against potential threats and risks from your direct and indirect competitors.

Collect the data and analyze your competitors on the grounds of prices, services, quality, product offering, target market, and market size to make conclusive points. Evaluate their strengths and weaknesses using methods like SWOT analysis.

Now, detail the competitive advantage of your products and service offerings. This analysis should reflect that your business idea has a solid advantage over competitors’ offerings.

Focus on quality research. The study of the target market and competition will lay a foundation for crafting efficient business strategies.

5. Detail your products and services

After completing your market analysis, you will create a detailed section for your products and services.

Highlight all the product lines that your online business will offer. Also, mention the products within each product line and the product source.

If you are amongst the ecommerce businesses that sell digital products or services, mention those and explain how the customers will access them.

For instance, an OTT platform offers streaming services to its clients through an application.

Keep this section detailed by adding a brief description of each product and its pricing.

Consider this as a checklist of questions you must answer within this section:

What are the products of your online store?
Will you manufacture the products or source them from vendors?
How will your customers buy the product- Website, application, shopping platforms, etc.
What will be the pricing of your product offerings?

ecommerce business plan products and services

6. Develop a sales and marketing plan

By now, the readers are aware of the products and services that your online business will offer. It’s now time to tell them your sales and marketing plan.

Millions of ecommerce businesses start every year. But very few manage to crack their desired sales.

In this section, you will make sales strategies to ensure that your desired sales become achievable.

Try answering the following to form an efficient sales plan:

Sales channels: website, application, ecommerce platforms, subscription box platforms, flash sale sites, etc.
Sales method: Inbound methods or outbound methods
Sales personnel: Who will be responsible for product/service sales
Sales tools: CRM

The decisions you make here will influence the marketing strategy of your online store.

Marketing strategy

Now you need a well-rounded marketing plan to market your online store. After all, marketing is crucial to developing a brand, reaching your target customers, and acquiring sales.

In this section of a business plan, you will highlight the marketing plan for your ecommerce business. Identify the marketing channels that will be most effective for your target customers and design your strategies accordingly.

Here are a few prevalent marketing methods that can help you grow your online store:

Content marketing: Start writing informative and useful blog posts for your target audience. Focus on principles of SEO and keyword research to grow your reach organically. Also, post guest blogs on websites to increase your chances of reaching a wider audience.
Social media marketing: Identify the social media platforms that are used the most by your target audience and dedicate your marketing efforts accordingly.
Email Marketing: Email marketing is the most rewarding marketing channel for thousands of ecommerce businesses out there. Explain how you will build your Email list and draw conversions through them.
PPC: Design strategies for running paid ads on Google, Facebook, and other platforms and determine your budget for the same.
Traditional PR: Traditional methods of publications can also help you market your product effectively. If you will be using such methods, highlight the details regarding the same.
Influencer marketing: Will you hire or barter with influencers to promote your product? If so, define your strategy for the same.

All in all, the marketing plan should clearly define a roadmap to reach your target audience. Also, highlight different marketing tools you will use for your online business.

marketing strategy for ecommercre business

7. Introduce your management team

Having the right team will help you build a successful ecommerce business. So take your time and figure out the manpower needs for your business.

In this section of your business plan, you will introduce the key management members at your ecommerce store. Define their role, responsibility, experience, expertise, and achievements to prove their suitability in your organization.

Outline the organizational structure of your online store and explain how these people will be responsible for the smooth functioning of your business.

8. Outline your operational plan

Running an ecommerce store is not an easy task. From managing the backend to offering timely deliveries- a lot goes into ensuring smooth business operations.

A solid business plan cannot be complete without a detailed section of operations in it. So take your time and set your operations in line before you start with the store.

Here are a few things that most ecommerce business plans have in common. Consider adding them to your operations plan as well.

Order fulfillment process: Everything from getting an order to delivery, managing returns, shipment, packaging, exchange, and tracking is defined at this step. Explain how the order will be fulfilled at your online store.
Manufacturing and quality control: If the products will be manufactured in-house, what will be the manufacturing process? How will you ensure quality? Where will the goods be manufactured? What machinery will you use?
Suppliers: Who will be your supplier for products and services? What will be the purchase terms? Will there be an agreement or contract? What would be the contingency plan in case of casualty?
Storage: Will you dropship the products or store them in a warehouse? Where will be the storage located? How will you manage stock? What methods will you use?
Technology and payment processors: How will the customers pay for online shopping? What payment methods are available for them? What technologies will you use to facilitate payments? How will you secure their personal information?
Customer service: How can the customers reach you? What will be your order policies? Will there be any customer service team?

The logistics and operations plan will serve as a policy book for your organization. It will answer every query and doubt regarding the process.

9. Prepare financial projections

Now comes the most taxing part of creating a business plan- preparing a financial plan.

A financial plan is crucial because it will help you determine the feasibility of a business idea. Moreover, if you plan to seek funding for your online business, the projections in this plan will compel potential investor’s interest in your business.

Here are a few things to include in your financial plan:

Startup costs: Estimate the startup costs for your ecommerce business . From website development to inventory costs, licensing fees, security, and software charges- include every cost that will go into establishing your online business.
Funding source: Determine your funding requirements and what sources will you use to acquire the funds, i.e. business loans, angel investors, friends and family, etc.
Pricing strategy: Include your pricing plan for the products and services. Consider various overhead and operational costs to determine the final pricing.
Sales projections: Include your monthly, quarterly, and annual sales projections through different sales channels and also estimate your revenue.
Income statement: Also known as profit and loss statement, in this key report you will forecast the company’s profit and loss for the next 3-5 years. The difference between a company’s revenue and expenses will give you gross profits and net profits.
Cash Flow Statement: A clear documentation of cash that is generated and spent in a business. This will help potential investors understand whether your business will make or lose money.
Balance sheet: A key summary of your business assets and liabilities that indicates your net worth. Calculate your equity in the business by deducting all the liabilities from your assets.
Break-even analysis: Break-even will help you evaluate how long before the business will start making money.

Too much of calculations right? Not with the financial forecasting tool from Upmetrics. Simply enter your numbers in the tab and the tool will do all the detailed calculations for you. Import the data from Excel sheets and before you know your projections will be done.

financial highlights for ecommerce business plan

Ecommerce Industry Highlights 2023

Ecommerce is a trillion-dollar industry. It’s indeed a rewarding market for anyone who wants to start an ecommerce business. But before that, you must check out these latest industry highlights of 2023.

Global market size: The global Ecommerce market size is expected to reach 6.3 trillion dollars in 2023. There is ample room for new businesses to venture into this market.
Online marketplace : According to Forbes , 24% of total retail purchases will be made online by 2026.
Market leader: Amazon accounts for 37.8% of Ecommerce sales , which is far more than other ecommerce businesses.
Cart abandonment: 48% of online shoppers abandon their carts because of extra costs on shipping and taxes. You are likely to lose your potential customers if you fail to consider these aspects.
Frequency to shop: 79% of online shoppers will shop for something or the other at least once a month. Considering the customer segments, nearly 96% of Gen Z shop at least once a month online.
Social media commerce: If you think websites and platforms are the only way to reach your potential customers, you are wrong. 96.9 million people in the USA are reported to shop on social media.

The US online marketplace is expected to reach 940.9 billion by 2023 end. There is enough scope for new businesses to emerge and grow in this competitive market space.

Related Ecommerce Resources

Creating a Successful E-commerce Marketing Plan
E-commerce Financial Plan
E-commerce Industry Statistics
Calculating Your Online Store Startup Budget
How To Open n E-commerce Business

Download a sample ecommerce business plan

Looking for help to write your business plan? Well, we have something absolutely perfect for you. Download our ecommerce business plan sample pdf and get a detailed guide to write a plan along with relevant examples.

Upmetrics business plan templates are designed specifically for entrepreneurs and business owners who want to write their own business plans. Our templates are modern, intuitive, and easily available to kickstart your plan writing.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Write your business plan with Upmetrics

All set to start your own ecommerce business? Let’s simplify the entire business planning process for you with Upmetrics. We have more than 400+ customizable sample business plans suited for varying different businesses. With features like AI assistance and financial forecasting, you can bring together an actionable business plan in easy steps.

So whether you are aiming to start a business-to-business or business-to-customer or any other type of ecommerce business, you are well equipped to write the most stellar plan with our business planning app .

Get started now.

Steps to Write a Business Plan

List of Business Problem Statement

How to Conduct Competitive Analysis

ChatGPT Prompts for Business Plan

Frequently Asked Questions

Can i get expert help to draft my ecommerce business plan.

Of course, you can. Writing a business plan is not an easy task. You may lose context or can leave behind an important detail while writing. A plan writer can translate your business idea into a plan efficiently with his compelling skills. If not, you can take the help of online tools and search for relevant templates to write your own business plan.

Can I customize my ecommerce business plan as per my business needs?

Absolutely yes. No two ecommerce businesses are the same. The very purpose of a business plan is to address the unique concerns, ideas, and questions relating to your ecommerce business. From executive summary to a financial plan, customize every aspect of your plan with Upmetrics business plan builder.

What are the common mistakes to avoid while crafting an ecommerce business plan?

Here are a few mistakes to avoid while drafting a business plan for your new business:

Lack of market research
Inadequate financial planning
Overlooking the competition
Not having a clear value proposition
Undermining the technology needs
Not considering casualties and emergencies
Using complex language

Can I create an e-commerce business plan on my own, or should I hire a professional?

Ideally, you should be the one drafting your business plan. This is because no one knows your business better than you yourself and your business partners. So instead of hiring a professional, take the assistance of plan builders and step-by-step guides and create a compelling plan. Upmetrics AI assistant will simplify the writing process by helping you put together a cohesive write-up.

What are some emerging payment technologies to consider in your e-commerce business plan?

If you are planning to start a competitive ecommerce brand, you need to offer a bunch of payment solutions preferred by your target audience. Here are a few payment technologies you must definitely have in your business:

QR code payments
Mobile wallet
Contactless payment
Real-time payments
Buy now pay later solutions

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more