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25 Product Manager Cover Letter Samples & Guide for 2024

• Product Manager Cover Letter
• Product Manager Cover Letters by Experience
• Product Manager Cover Letters by Role
• Writing Your Product Manager Cover Letter
• Product Manager Cover Letter FAQs

Product managers wear many hats, handling what arises during a product’s life cycle. Primarily, you ensure a company’s products align with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration come into play. Analytics, quality assurance, and leadership are also core to a good product manager’s  skill set . After all, you bridge the gaps between departments and specialists to handle every aspect of production with finesse.

Now, it’s time to communicate your value to recruiters, and that doesn’t just mean building a jaw-dropping  product manager resume . You’re not exactly pumped to write a cover letter for a product manager, but we’ll simplify the process with our 25 examples and free cover letter builder .

Product Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
• To connect your skills and abilities to the company, visit its website, look through its blog, or try to find some outside articles about the company that will help you understand its vision and goals. 
• Based on the  product manager job description  and the fruits of your research, try to identify the company’s most pressing challenges and address

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Director of Product Management Cover Letter Example

• Including experiences as a lead production manager and a senior product manager sheds some light on your suitability for the advertised role. The message is clear: you’ve proven yourself in equally challenging positions and you’re ready to take on more responsibilities.

VP of Product Management Cover Letter Example

• The use of definite numbers here such as “improving delivery times by 23%” would work magic and get you close to the door. Look back to your past roles and choose metrics that paint you as a team leader and top performer.

Senior Product Manager Cover Letter Example

• If you research the company, you can uncover what they want in a senior product manager as well as their company objectives. This is potential material for a great intro!
• Connect with the company right away by  showing  your interest instead of stating it.
• Look at the senior product manager’s job description and your research to get a glimpse into the company’s obstacles and focal points so you can reference them. 

Assistant Product Manager Cover Letter Example

• Follow Raj’s assistant product manager cover letter script where he highlights his track record of successful product management and the ability to work with cross-functional teams. Ideally, position yourself as part of a solution that the company needs.

Junior Product Manager Cover Letter Example

• In this case, an elegant template would be a great choice. It allows you the room to include everything important without clutter. Keep each section separate under a specific title and ensure you highlight at least a section of a bullet point in each work experience.

Associate Product Manager Cover Letter Example

• Suppose you’re applying at a bank and love keeping up with the latest financial apps and industry breakthroughs. Go ahead and show how that interest equips you with an understanding of user and market needs, crucial to product management.

Product Manager No Experience Cover Letter Example

• And your product manager no experience cover letter’s conclusion? It should reiterate your interest in the role and set the stage for further conversation. And while you must contain your narration within one page, use white spaces for enhanced readability.

Entry-Level Product Manager Cover Letter Example

• Proceed to show why you would be a terrific hire for the position. Roles and achievements from your previous jobs would set you apart from the average applicants.

Product Manager Intern Cover Letter Example

• After grabbing the attention of the hiring manager, go further and detail your project experiences and set of  relevant skills that make you the ideal candidate the company is looking for.

Google Product Manager Cover Letter Example

• Your knack for innovation and ability to work in a high-pressure environment will help you carry the day. Deploy your  technical skills  to back your candidacy and leave no doubt that you’re the perfect fit for the open position.

Supply Chain Product Manager Cover Letter Example

• Proficiencies in Tableau, Google Analytics, SQL, and more are part of the success equation that can get you hired. Also, share past instances when your ability to lead teams was tested and proven.

Digital Product Manager Cover Letter Example

• Like Andrew, who worked at Salesforce and Wayfair before applying for a job at RedHat, naming your previous employers can be a way of saying that you’ve worked for companies with cultures and production demands similar to the prospective employer.

Product Launch Manager Cover Letter Example

• Recruiting teams don’t always have the time to read your entire piece. The earlier you state and back your case, the more chances of getting noticed from the onset.

Medical Product Manager Cover Letter Example

• As such, accompanying your medical product manager cover letter with one or two recommendations can make a huge difference. Most importantly, ensure such recommendations add value to your chances of landing the open position.

Product Development Manager Cover Letter Example

• However, don’t ignore what you say in the conclusion of your piece. Assert your eagerness to be part of the company’s team and let the hiring manager know you’re open to further conversation about the position.

IT Product Manager Cover Letter Example

• Your passion for IT products, and innovations, and thorough understanding of the behind-the-scenes of production processes would come in handy. All you have to do is pick and share past experiences that speak about your leadership and competencies in relevant tools.

Ecommerce Product Manager Cover Letter Example

• Notice how Dante introduces a clever twist of being a basketball camp counselor before transitioning to ecommerce? You see, as a camp counselor, he builds his critical thinking and teamwork skills which are also relevant in an ecommerce product manager cover letter.

Software Product Manager Cover Letter Example

• Show how you’ve championed the creation of customer-centric products and your role in supporting successful customer experiences. A satisfied customer means a successful company.

AI Product Manager Cover Letter Example

• Borrow a leaf from how Noor parades his IBM DSPC and AWS certifications for a role that would directly benefit from such and you will be among the top contenders for the role.

API Product Manager Cover Letter Example

• For instance, experiences of you leading a team to build an AI-driven platform and redesigning web applications to improve user experiences would make for great inclusions in your application.

Amazon Product Manager Cover Letter Example

• If your Amazon product manager cover letter can be as effective in connecting your past experiences to the requirements of the current job opening, you’ll be miles ahead of the competition.

Agile Product Manager Cover Letter Example

• A three-paragraph cover letter would be enough to state your case. Let the intro establish your credentials. Dedicate your second paragraph to positioning yourself as an irresistible candidate. In conclusion, remind the prospective employer of your massive potential that you’re ready to unleash once hired.

Game Product Manager Cover Letter Example

• Include numbers that show you saving costs, instances that paint the image of a terrific team leader, and product launches that are user-focused and within timelines. With that, you’ll have the attention of the hiring team.

Technical Product Manager Cover Letter Example

• Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature. 
• Seek out the company’s most important challenges by examining the product management job description and researching the company online. 

Senior Product Manager Resume

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The Life Cycle of Your Product Manager Cover Letter

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are!

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the  product manager job description , scanning for useful keywords that you can use in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

• For instance, what product life cycles have you overseen that relate to the job description?
• Do you have extensive experience working with a particular department they seek to improve?

Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece! 

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their  product manager resumes  but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

• Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value.
• Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description.
• Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it’ll take revision to pare down your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

Glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging.

The tone of your cover letter is also important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.”

On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes. 

Grow and Mature Your Product Manager Cover Letter with an Outline

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points. 

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.  

How to start a product manager cover letter

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.  

• Formatting:  Just as you must determine the  best resume format  to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address. 

Date:  Use the exact date you submit your application materials. 

• Formatting:  Write out the full date, e.g. January 12, 2023.

Tracy correctly wrote January 3, 2023, instead of 01/03/23. 

Inside address:  This is the address of the person you’re writing to: include their name, their company and position, and their address. 

• Formatting:  Put each part of the inside address on a new line. Double-space before typing your greeting.

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404 

Greeting:  Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

• Formatting:  Applying to work in a place that values individual creativity and innovation? A comma after the greeting may be best. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Dear Mr. Hoffman, Dear Mr. Lee:

How to write your product manager cover letter

Body:  Your product management cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

• Formatting:  The body of your product manager cover letter should be single-spaced although you’ll need to double-space between paragraphs.

Opening paragraph:  Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company. 

Bad:  HandStand is a great company. I have lots of skills that would do well there.

Why?  Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest? 

Good:  When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

Why?  Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3:  It’s time to substantiate your opening claims! How can you enhance this specific product management role? 

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme: 

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

Closing paragraph:  Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication. 

Bad:  My skills make me a good fit for your product manager role. Let me know if you need more info.

Why?  Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good:  My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why?  Tracy addresses the requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

How to end a product manager cover letter

Signature:  If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

• Formatting:  If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name. 

With sincere thanks,

Angie Jones

Enclosure(s):  This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

After your signature, you’ll include “Enclosure(s),” followed by the exact documents in order of appearance. 

• Formatting:  Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including.

Enclosures:  Resume Application

See, including this final section is literally easier than writing your own address. Include it, and automatically set yourself apart from other teachers vying for the same role. 

Next Phase of Your Product Management Job Hunt

Now, that you’ve got the tools to confidently wow principals and departmental heads with your teacher cover letter, have you considered the current state of your resume? Maybe you’ve already updated and polished it, and if that’s you, kudos to you—you’re ahead of the game! 

If you’re blowing out an exaggerated breath because you’ve relegated your resume to the nether regions of your mind, we get it. But teacher resumes are judged more harshly than most. Hiring teams don’t cut a lot of slack when they’re looking for talent who will teach their students to communicate, read, and write well.   

So, if it’s time to think seriously about re-writing or, let’s face it,  writing  your resume  from scratch, take a page from us (literally) and get inspired with our  free resume templates  and  teacher resume examples  like the one below.

Product Manager Resume

Need a resume to pair with your product manager cover letter?

Check out our tools, templates, and  resume writing tips  to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully. 

Zone in on the skills and tasks required of you in the job description, then match them up with your greatest achievements. Don’t clutter your cover letter with everything you’ve ever done—instead, mention instances of surpassing KPIs, meeting targets, and collaborating across many departments to manage a successful product launch.

It’s better if you focus on what makes you a valuable asset to the company you’re applying for. Discuss instances of you leading successful teams and how those skills can translate to product management in your new role. You can briefly touch on why you left your past company during the interview, but focus on the positives, such as seeking career growth.

The best way to make an impression is to show that you understand the role and the business well. Go the extra mile in your research and study the product manager job description as well as the company website. Show how its mission is important to you. For instance, you could say that its recent launch of an accessibility app closely aligns with both your professional and personal values.

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Product Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Product Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Product Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Product Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Product Manager Cover Letter
• The Best Skills To Include On A Product Manager Cover Letter

How To Address A Product Manager Cover Letter

• 3 Product Manager Cover Letter Examples

The 8 Best Product Manager Cover Letter Templates

• 3 Tips For Writing A Job-Winning Cover Letter

Here's the step-by-step breakdown:

Product Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Product Manager?

Employers love to see candidates who possess strategic thinking, who use a customer-centric approach, and who have excellent communication skills.

Product Manager roles also tend to require collaboration across different functions, analytical capabilities, adaptability, and leadership. Finally, the best candidates will likely have project management expertise, technical knowledge, and industry experience.

A successful product manager must balance these qualities to ensure the success of a product at every stage of its lifecycle.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Product Manager cover letter:

• Address your letter: Begin your letter by addressing the hiring manager or team and stating the specific product manager job you are interested in. This shows that you have taken the time to customize your letter.
• Demonstrate your knowledge of the company: Clearly articulate your understanding of the company's products and market, demonstrating how your skills align with their needs.
• Showcase relevant skills and experiences: Highlight concrete examples of your past achievements, emphasizing your impact on product development, launch, or improvement. Don't forget to mention your ability to collaborate cross-functionally with engineering, marketing, sales, and other departments.
• Tailor your cover letter for the job description: Address the specific requirements listed in the job description, emphasizing how your experience makes you an ideal fit.
• Be concise and clear: Your cover letter should be short, concise, and easy to read. Stick to one page and focus on the most relevant information.
• End with a call to action: Conclude with a strong call to action, expressing enthusiasm for the opportunity and inviting further discussion about how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Product Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Product Manager Keywords

The first is to leverage our list of the best keywords and skills for a Product Manager cover letter.

These keywords were selected from an analysis of  real Product Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Development
• Engineering
• Cross-Functional
• User Experience
• Organization
• Collaboration

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Product Manager cover letter
• Open a copy of your target Product Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Product Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Product Manager roles:

Product Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Product Management experience. Here is what an example of their cover letter might look like:

Product Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from education into product management. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Product Manager Cover Letter Example #3: Going Back to a Product Management Role After a Career Gap

Our third example highlights a candidate with Product Management experience who has a gap in employment. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Product Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

3 Tips For Writing A Job-Winning Product Manager Cover Letter

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible For Increasing User Engagement.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The increase in user acquisition and retention rates
• The measures you took to drop operational costs
• The customer satisfaction and NPS rates you helped increased
• The successful product launches you led

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Product Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Product Manager interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Product Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Home › Product Career › What Does a Product Manager Do? › Best Product Manager Cover Letter Examples and Templates

Best Product Manager Cover Letter Examples and Templates

Become a Certified Product Manager

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Whenever a candidate applies to a new job for a product manager position, they must signal their value  through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The  product manager resume  is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember,  product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both  their product development team  and their  business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore,  the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to  conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

• Heading, including your name and contact information
• The Hiring Manager’s name and title, and the company’s name and address
• Introductory paragraph
• Body paragraph(s)
• Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in  handling objections  from prospects.

The key thing to keep in mind is that you must  customize  your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a  B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first  prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our  resume guide  before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on  the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s  professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted  product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

• Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
• Make an attractive yet professional cover letter header.
• Prove you’re up for the position and explain why you want to be part of the company.
• Explain what you can deliver, provide an offer, and close with a professional sign-off.
• Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
• On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
• Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.

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Product Manager Cover Letter Example

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Start your Product Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role and company. Highlight your key achievements and how your skills align with the job description. For example, "Dear [Hiring Manager's Name], I am currently a Product Manager at [Current Company], where I have successfully launched three products in the past year, resulting in a 20% increase in revenue. I am excited about the opportunity to bring my unique blend of technical expertise and leadership skills to [Company Name] as a Product Manager." This approach shows that you've done your research, you're enthusiastic about the role, and you have a proven track record of success.

The best way for Product Managers to end a cover letter is by summarizing their interest in the role and the unique value they bring. They should reiterate their key skills, experiences, or achievements that align with the job requirements. It's also important to express enthusiasm for the opportunity and the company's mission or products. A call to action, such as a request for an interview or a discussion, can also be included. For example, "I am excited about the possibility of bringing my unique blend of product management skills and experience to your team and would love the opportunity to further discuss how I can contribute to your company's success." This approach leaves a strong, positive impression and shows initiative.

Product Managers should include the following elements in their cover letter: 1. Introduction: Start with a brief introduction about yourself and your current role. Mention the position you are applying for and where you found the job listing. 2. Relevant Experience: Highlight your relevant experience in product management. Discuss the products you have managed, the teams you have led, and the success you have achieved. Use specific examples and numbers to illustrate your achievements. 3. Skills and Expertise: Discuss the skills and expertise that make you a good fit for the role. This could include technical skills, leadership abilities, knowledge of product lifecycle management, ability to conduct market research, and understanding of user experience design. 4. Understanding of the Company's Product: Show that you have researched the company and understand its products. Discuss how your skills and experience can benefit the company's product development process. 5. Problem-Solving Abilities: Product management often involves solving complex problems. Provide examples of how you have used your problem-solving skills in previous roles. 6. Enthusiasm for the Role: Express your enthusiasm for the role and the company. Explain why you are interested in the position and how it aligns with your career goals. 7. Closing: In your closing paragraph, thank the hiring manager for considering your application. Express your eagerness to discuss your qualifications further in an interview. Remember, the cover letter should not just repeat your resume. It should provide additional insights into your skills and experiences, and show why you would be a great fit for the role.

Related Cover Letters for Product Manager

Related resumes for product manager, try our ai cover letter generator.

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How to Write a Product Manager Cover Letter That Will Get You Hired

Author: Product School

Updated: January 24, 2024 - 10 min read

The Product Manager cover letter is your golden ticket to landing your ideal role, where you lead projects, impress leadership, and enhance the user experience. You've mastered the skills, networked effectively, and polished your resumé. Yet the cover letter remains a hurdle for many. 

We get it—you'd probably rather wrestle with a product roadmap than write a cover letter. A staggering 31% of job applicants skip sending a cover letter altogether, often to their own detriment. Why? Because crafting that perfect cover letter can make you stand out in a sea of resumés, proving that you're not just another applicant—you're the right applicant.

Consider it your unique platform to showcase yourself beyond your resumé, weaving a narrative that aligns your skills and experiences perfectly with the company's objectives and culture. 

So, whether you're a seasoned Product Manager eyeing your next big challenge or a newbie aspiring to break into this exciting field, this guide is your roadmap to writing a cover letter that will not just open doors but have hiring managers practically rolling out the red carpet for you. Ready to make your first impression your best impression? Let's get started.

Why is your cover letter the golden ticket to your dream PM Job?

You're probably wondering, "Why should I focus on a cover letter when most hiring managers are swamped with applications and barely skim through them?" Good question. Here's the answer: When it comes to first impressions, your cover letter isn’t just a garnish; it's the main course. 

In a sea of near-identical resumés, a compelling cover letter can divert your application from the "maybe" pile straight to the "let's interview this person ASAP" pile. It offers you a chance to tell your story, align your skills with the company's needs, and show your unique value—something your resumé alone can't do. 

So if you want to transform from just another applicant to a top-of-mind candidate, then crafting an unforgettable Product Manager cover letter is a MUST.

Kicking off: What is the purpose of the cover letter?

Here’s your stage to unfold an enthralling narrative, one that showcases your irreplaceable skills and how you’ll be a game-changer for the company. Flex those communication muscles and craft a story that answers these critical questions:

What makes you the standout candidate for the job?

Why are you excited by the world of product management?

What's the magnetic pull that makes you want to work for this specific company?

Keep those questions as your North Star , and you'll pen a cover letter that will stand out.

A step-by-step guide to crafting your Product Manager cover letter 

Though often underestimated, a well-crafted cover letter can be the difference between a "Thanks, we'll be in touch" and a "When can you start?" So, if you're ready to make an impression that sticks, you're in the right place.

Step 1: Research the Company

Before you type a single word, know the company you're applying to like the back of your hand. Look beyond the job description—explore their products, values, and culture. To make your cover letter more relevant to the needs of the organization, find out more about its mission and core values. Your cover letter needs to be a tailored masterpiece, not a one-size-fits-all afterthought.

Step 2: Nail the opening

Don't just start with, "I'm applying for X position." Yawn. Kick things off with something memorable. Maybe cite a recent product launch that impressed you, or briefly state what excites you about product management and how it aligns with this specific role.

Step 3: Connect the dots

You've got skills, but why should they care? Cover letters are an opportunity for you to connect your experience with the needs of the company. Pick one or two of your most noteworthy achievements and discuss them in the context of how they would benefit the company. Show them you've not only got what it takes but also have the foresight to apply it effectively.

Step 4: Showcase your unique value

Every Product Manager can claim they're "results-driven" or "a team player." Instead, hone in on unique aspects of your background or approach that align with the company's needs. Clarify how your previous experience and skills will benefit the company. If you're new to product management, highlight skills that can be applied to a Product Manager role. Show how your capabilities align with the skill set needed for the job. In short, give them a reason to say, "We need this person on our team."

Step 5: Keep it crisp

Your cover letter isn't the place for a career memoir. Keep it concise and impactful. As a rule of thumb, aim for three to four short paragraphs, and be sure to stick to one page. And please, proofread—first impressions are all in the details.

Step 6: End strong

Close the letter with enthusiasm and a call to action. Express your excitement about the possibility of contributing to the team and suggest a follow-up action, like an interview or a further discussion.

Step 7: Sign and send

After one final review, sign it off professionally and attach it alongside your polished resumé. For bonus points, send it directly to the hiring manager's email if you can find it. It's a small detail that could yield big results.

Pro tip: Make sure you write a different cover letter for each company you apply to. Each should showcase your most valuable qualifications and detail your reasons for wanting to work for that specific organization. A recruiting manager won’t be nearly as interested if you send out generic cover letters.

What do you need to include in your PM cover letter?

Alright, you're ready to roll up your sleeves and craft that cover letter to land you into your next PM role. But hold up! Before you unleash your keyboard skills, let's get crystal clear on what you mustn’t leave out.

Your cover letter should include your name, phone number, and email address. You can also link to your LinkedIn profile and website/portfolio.

Add the recipient's full name and position in the cover letter. For more details, see the job description. Find the hiring manager's name on the company website or LinkedIn if the job posting doesn't list a contact.

Introduction

Your introduction isn’t just a formality, it’s your opening pitch. Make it clear from the get-go why you're not just looking for any job, but why you’re laser-focused on becoming a Product Manager at their organization. This isn't just about filling a role, it's about you adding immense value to their team. Nail this, and you're well on your way to making sure your cover letter is actually read.

Body of the letter

Here you should spell out why you’re not just another PM applicant. Have you spearheaded a hugely successful product that skyrocketed in the market? Perhaps you've innovated processes that saved time and money. Make it clear and make it count.

Use your cover letter as a stage to share your most compelling stories. The resumé may list your achievements, but your cover letter brings them to life. 

Make sure to paint a vivid picture of how you used those highly sought-after skills to achieve spectacular outcomes in your previous roles. Your goal is to make the Hiring Manager think, "Wow, we need this person on our team yesterday."

1. Add specific examples of your success

Saying you're good isn't enough; you have to show it. Use precise metrics to illustrate your achievements. Scour that job posting like an analyst diving into metrics. Are they looking for someone skilled in Agile methodologies? Great, you managed a Scrum team that accelerated product development by 20%. Are they asking for strong analytical skills? Perfect, mention how you used data analytics to drive a 30% increase in user engagement for your last project. 

Pro tip: It's not just about stating that you're a fit for the job. It's about providing the evidence that leaves them nodding their heads, eager to invite you to the next stage of the hiring process. 

2. Be aligned with the company's needs

Do your homework. Know what challenges the company is facing and align your experience and skills with their specific needs. This shows you’re already thinking like a part of their team.

3. Mention transferable skills

Especially important if you're newer to the PM scene. Maybe you haven’t launched a SaaS product, but you’ve led a team, managed budgets, or nailed customer satisfaction in another role. Show how those skills will make you a quick learner and a valuable addition to their PM team.

4. Reasons for applying

Employers aren't just hiring a skill set; they're hiring a person who'll bring energy, perspective, and yes, enthusiasm to their team. Your cover letter is your opportunity to let that enthusiasm shine.

So, what's got you buzzing about this role? Is it the cutting-edge projects that make you want to jump out of bed in the morning? Or perhaps it's the industry itself, pulsing with innovation and opportunity. Maybe you've heard legends of the company culture and you're already mentally decorating your desk.

Whatever it is, let them know. Companies want to feel desired too! Your enthusiasm can be the secret sauce that sets you apart from Mr. or Ms. "I’m-Just-Here-For-The-Paycheck."

Share what excites you about the role, but go beyond surface-level flattery. Get into the nitty-gritty of how the company's mission aligns with your own values or how the team's pioneering approach is exactly the environment where you thrive. Think of job-hunting like dating; the goal is to find that special connection, the mutual interests that make the relationship worthwhile for both parties.

Pro tip: Be on point and let them know why product management gets you out of bed in the morning, whether it's solving customer pain points or a love for agile workflows.

Keep your conclusion brief and to the point and don't leave them hanging. 

1. Call to action

Explicitly express what you want next—an interview, a meeting?  Make sure you clearly state the next steps. 

2. Professional sign-off

Keep it classy. A simple "Best regards" or "Sincerely" followed by your name seals the deal.

Bonus tip: Harness the power of AI tools to jump-start your cover letter

Ever heard of AI tools like ChatGPT? They can take your CV or LinkedIn profile, tailor it to the job description, and produce a first draft of your cover letter. Imagine having a virtual wingman who's there to get you through the hardest part—starting.

Now, before you leave your job search to the machines, a word of caution: AI is brilliant but it's not perfect. Think of this first draft as a template or a building block. It gives you something to work with, a foundation that you can embellish with your personal anecdotes, and achievements, and that 'je ne sais quoi that makes you, well, you.

You'll still need to sprinkle in some of that authentic flavor that makes you the perfect Product Manager for the job. After all, AI can analyze data but it can't replicate your unique perspective, your problem-solving skills, or your ability to rally a team toward a product vision.

There you have it—a foolproof guide to crafting a Product Manager cover letter that stands out. So go on, turn that job application from just another in the pile to the one they can't wait to discuss in the following hiring meeting .

Learn more with Product School

Ready to land that dream Product Manager role? Equip yourself for success with our Product Manager Certification (PMC) , meticulously crafted by industry-leading Product Managers to give you the comprehensive skill set needed for today’s competitive job market.

Embark on your PMC journey today and take the vital step toward becoming an agile, effective, and sought-after Product Manager. Schedule a call today to find out how you can elevate your PM career.

Updated: January 24, 2024

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How to Write a Product Manager Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Product Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Product Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Product Manager   cover letter

Express your sincere interest in the   Product Manager   position at [Company Name] in the opening paragraph of your cover letter. Convey your enthusiasm for driving product innovation and your eagerness to contribute to a collaborative and dynamic product team. If applicable, mention any professional connections or referrals that have influenced your decision to pursue this role.

About your current role

Share insights into how you've implemented effective product management methodologies, collaborated with cross-functional teams, and contributed to the overall success of the products you manage. Detail your role in enhancing product features and user experiences, and aligning product strategies with organizational goals.

Connect your current responsibilities and ongoing projects to the value you can bring to the new role, emphasizing your expertise in the end-to-end product development lifecycle and your knack for identifying market opportunities.

About your experience

Highlight your achievements as a Product Manager, showcasing your ability to develop and launch successful products. Elaborate on your hands-on experience managing products through various stages of development. Showcase your proficiency in market analysis, user feedback incorporation, and your commitment to continuous improvement. 

Communicate that your skills and preparation for the Product Manager role are well-established, and highlight any transferable skills you've developed throughout your   career path .

Notable achievements

Highlight specific accomplishments that showcase your effectiveness as a Product Manager. Whether it's launching a product ahead of schedule, increasing user engagement, or successfully positioning a product in a competitive market, succinctly outline these achievements. Quantify your impact where possible and articulate how your contributions positively influenced the product and the organization.

Why you want to work there

Draw attention to specific elements of the company's product philosophy, mission, and values that resonate with you. Convey how these align seamlessly with your professional goals and how you envision contributing to the company's success as a Product Manager. Make a connection between your passion for innovative product management and the unique attributes of the company that make it an ideal fit for your career aspirations. Express your motivations in depth while maintaining conciseness.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific product-related projects or initiatives that have caught your attention. Establish connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's product goals. This demonstrates genuine interest and reflects your proactive approach to aligning with the company's mission.

Conclude your cover letter by expressing your excitement about the possibility of contributing to the company's success as a Product Manager and discussing in more detail how your skills align with the company's product development objectives. Encourage the reader to   reach out with any questions   and sign off with a friendly yet professional salutation.

Product Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my sincere interest in the Product Manager position at [Company Name], as advertised. With a proven track record in product development, strategic planning, and cross-functional collaboration, I am eager to bring my skills and enthusiasm to your innovative team.

About my current role

In my current position as [Your Current Position] at [Current Company], I have:

• Led the end-to-end product lifecycle, from ideation to launch, resulting in a [percentage] improvement in product adoption and customer satisfaction.
• Collaborated closely with cross-functional teams, including engineering, marketing, and sales, to align product development with business goals and customer needs.
• Successfully introduced [specific product or feature], contributing to a [measurable outcome] increase in revenue and market share.

About my Product Manager experience

My experience extends to:

• Defining and prioritizing product features and enhancements based on market research, customer feedback, and business priorities.
• Developing and maintaining product roadmaps that align with company strategy and deliver maximum value to customers.
• Implementing Agile methodologies to streamline product development processes and improve team collaboration.

Some of my notable achievements include:

• Launching a product that exceeded revenue expectations by [percentage] within the first quarter.
• Implementing customer feedback loops that resulted in a [measurable outcome] improvement in product satisfaction and loyalty.
• Leading the development of [specific product] from concept to launch, resulting in [measurable outcome] positive customer reviews and industry recognition.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its reputation for [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation, dedication to customer satisfaction, fostering a collaborative work culture,...]. I am excited to contribute my strategic product management skills and leadership to support your organization in achieving its product and business goals.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific project or achievement]. I believe my background in product management aligns seamlessly with your organizational objectives. My passion for delivering innovative and customer-centric products and my commitment to delivering high-quality results make me a valuable addition to your team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Product Manager role at [Company Name]. I look forward to the possibility of contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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Cover Letters

• Product Manager Cover Letter

By Thinkful

So you’ve finished your degree and earned a little on-the-job experience through an entry-level position. You’re now skilled enough to apply for a product management position with a company you’ve had your eye on. Your resume is up to date with all of your hard-earned skills and knowledge around product planning, verification, pricing, and forecasting, and you’re well-acquainted with the technical fundamentals.

But there’s something missing: the perfect cover letter.

We’re going to walk you through how to write a cover letter that stands out for all the right reasons, so you’re in the running for that high-dollar product management position.

Which Tech Career is Right for You?

Ready to change your career and join the world’s next workforce? At Thinkful, we’ve got your back with various tech programs to get you equipped with in-demand skills.

Why Do I Need a Product Manager Cover Letter?

Landing a product manager role with a reputable company can be tough—a well-structured resume may not be enough to secure an interview. That’s where your cover letter comes in. A great cover letter gives your prospective employer insight into your approach to life and work, as well as your general attitude to learning. It gives you a chance to frame your knowledge and skills in a way that highlights the value you could add to the company. A cover letter is where you can present a professional narrative that a resume or CV may not communicate.

How Do I Write a Product Manager Cover Letter?

If you’re stuck on how to write a cover letter in terms of style and content, fear not—you’ve come to the right place. This article will show you how to write a cover letter that’s tailored specifically to the position of product manager. First, let’s take a quick look at the key differences between a cover letter and a resume.

Cover Letter:

• A self-introduction briefly describing who you are, the role you’re applying for, and why you’re an ideal candidate for the position.
• Typically consists of three to four paragraphs, and should be written in a friendly tone.
• A document providing a detailed overview of your professional background, skills, qualifications, and other relevant information.
• Usually includes bullet points highlighting relevant experience and educational qualifications.

How Should a Product Manager Cover Letter Sound?

It’s important to use the right tone in your cover letter. You want to establish a friendly yet professional voice that emphasizes your enthusiasm for the role and engages the reader’s attention enough that they want to finish your letter and move onto your resume. Your letter should be relatively formal and consistent in style; it should showcase your grasp of language and your ability to express yourself persuasively.

Below are a few tips to keep in mind as you draft your product manager cover letter:

• Jot down all the key points you want to include before you begin to write the letter.
• Start by describing what interests you about the company and the position.
• Discuss your interest in product management and give a brief outline of qualifications.
• Describe your experience and and perhaps the latest product you have managed, emphasizing how your experience has strengthened your skills.
• Finally, provide a convincing statement about your skills and why you think the company should hire you.
• Each paragraph should contain a distinct point but also make a cohesive connection with the next, so it flows and makes sense to the reader.
• Don’t repeat points or your perspective employer may give up reading early.
• Keep an eye on the length of the letter—if it’s too short or too long, you’ll lose the the reader’s attention quickly.
• The ideal length is three to four short paragraphs, each with different content.
• Once you’ve finished drafting, be sure to review your letter, looking out for spelling mistakes and grammatical errors.

What Should a Product Manager Cover Letter Include?

The most important thing to get across in your letter is why you believe you’re suited to the role. In order to do this, you have to structure your cover letter in a cohesive manner. Your product manager cover letter should:

State what interested you in the role and what specific skills you’ll bring to it.

Mention your highest educational qualification and the duration of your experience. For example: “I hold a Certificate of Product Management from X and bring over four years’ experience in the field” .

Describe your most recent work achievement. For example: “I have recently managed the launch of product A and B”. This provides the employer with a concrete example of your achievements.

Explain how your skills and experience will allow you to excel in this position. For example: “My engineering and management degree has provided me with an exceptional grasp of the technical aspects of the role, an eye for detail at every level, and the ability to envision the future of a product. I don’t confine myself to being solely a product manager, but also consider myself a leader in promotional campaigns” .

Showcase your knowledge of the company and your excitement to work with it. This is important because you need to demonstrate that you’ve thought about what you can bring to the company, not just why it’d be great for you.

Show that you don’t shy away from taking risks, and your experience has helped you to develop your risk management skills.

What Should a Product Manager Cover Letter NOT Include?

Remember to keep your letter succinct and to the point, with no repetition of key points. Your product manager cover letter should NOT include:

• Unnecessary details about your passions and hobbies that aren’t directly related to product management.
• Long descriptive words or complicated terms to demonstrate your knowledge.
• Unflattering remarks about your current or previous employer. This is likely to raise a red flag to a potential recruiter and indicate performance management issues.

Example of a Great Product Manager Cover Letter

To give you a clearer picture of how to structure your product manager cover letter, below is a sample.

Dear Mr. Z,

I am writing to apply for the position of product manager at Klara. With more than three years’ experience working as a product manager for numerous tech companies, I believe I’d be a good fit for this position and am confident I can implement my extensive knowledge and skillset for the benefit of the company.

I finished my MBA after completing chemical engineering and immediately joined Zen, where I have been responsible for managing a dynamic product line while coordinating and connecting appropriate teams to ensure a smooth product development workflow.

Some of my duties at Zen included:

• Interacting with multiple stakeholders
• Developing a roadmap for product development
• Analyzing potential partner relationships for the product

I am highly adept at ensuring the buy-in of stakeholders and aiding in team collaboration. Throughout my current tenure, I was able to successfully launch ten products, which were created by several cross-functional global teams. This experience has helped me to gain a more sophisticated insight into customer motivation.

I also have a background in Agile methodology and have worked as a Scrum Master for a number of software projects before working as product management lead. I have used my experience to establish new development protocols that align with the latest requirements.

I am hopeful that my strengths, knowledge and experience will be of benefit to your company, and I look forward to discussing this further with you in person. Thank you for your time and consideration.

Best regards, Titas

How to Begin a Career in Product Management

According to the U.S. Bureau of Labor Statistics, product manager positions are likely to grow 10% by 2026. Product management brings together multiple disciplines and involves working with people across different functions, including engineering, user design, marketing, finance and budgeting. If you’re wondering who should pursue a product management career —the answer is there’s no one single background that’s the perfect fit for product management, and you don’t need to be an expert in every area. You just need to know which experts to call on.

Many product managers start out as engineers, have completed a bachelor’s degree in business, or may even have an MBA. If you’re interested in adapting your skills to the field of product management, Thinkful’s online Product Management Course teaches you how to manage product lifecycles, in a flexible format with the security of a career guarantee when you graduate. You can start today and sign up for immediate access to course materials, one-on-one mentorship, and career guidance. Your first 15 days are free and any work done during this time counts towards your graduation if you choose to enroll at the end of the 15 day period. Time to break into the tech industry in the exciting field of product management.

• What is Product Management?
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• Product Management vs Product Marketing
• Product Manager vs Project Manager
• Product Manager vs Product Owner
• Product Manager vs Program Manager
• Product Manager Entry Level Jobs
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26 Professional Product Manager Cover Letter Examples for 2024

Your product manager cover letter must prominently display your analytical prowess. It's vital to articulate how you've transformed data into actionable strategies. Demonstrate your leadership capabilities with clear examples. Employers seek a product manager who can guide cross-functional teams to success.

All cover letter examples in this guide

Product Manager Intern

Senior Product Manager

Junior Product Manager

Entry-Level Product Manager

Google Product Manager

Amazon Product Manager

Agile Product Manager

AI Product Manager

Api Product Manager

Assistant Product Manager

Associate Product Manager

B2B Product Manager

Creative Product Manager

Data Product Manager

Digital Product Manager

Ecommerce Product Manager

Growth Product Manager

Healthcare Product Manager

IT Product Manager

Principal Product Manager

SaaS Product Manager

Software Product Manager

Tech Product Manager

Technical Product Manager

Chief Product Officer

Cover letter guide.

Product Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Product Manager Cover Letter

Key Takeaways

By Experience

Crafting the perfect Product Manager cover letter can be a stumbling block, especially after you've hit "apply" only to find out a cover letter is required. It's not just about echoing your resume. Instead, zoom in on your crowning professional achievement and weave a compelling narrative. Keep it crisp, dodge the clichés for authenticity, and remember, brevity is key—stick to one page that leaves them wanting more. Let's unlock the secrets to a standout cover letter together.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your product manager cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your product manager cover letter to land the job.

Let the power of Enhancv's AI work for you: create your product manager cover letter by uploading your resume.

If the product manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Product Manager resume guide and example
• Program Coordinator cover letter example
• Technical Project Manager cover letter example
• SAP Project Manager cover letter example
• Agile Program Manager cover letter example
• Project Controls Manager cover letter example
• Junior Project Manager cover letter example
• Associate Product Manager cover letter example
• SaaS Product Manager cover letter example
• Public Health Program Manager cover letter example
• Technical Program Manager cover letter example

Product Manager cover letter example

Luna Thomas

San Francisco, California

+1-(234)-555-1234

[email protected]

• Demonstrating relevant past successes, such as the launch of a new product and its subsequent market penetration increase, to showcase results-driven capabilities and industry-specific experience.
• Highlighting leadership skills and collaborative teamwork by managing a diverse group, ensuring timely and cost-effective project delivery, which is critical for a Product Manager role.
• Emphasizing customer-centric approach by mentioning the enhancement in customer satisfaction, which aligns with prioritizing user experience—a key aspect of Product Management.
• Expressing alignment with the company's values and mission, creating a personal connection and showing the candidate's interest in not only the role but also the company's ethos.

Five tips on formatting your product manager cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your product manager cover letter?

Make sure to include the following:

• Header and Salutation;
• Introductory paragraph;
• Body paragraph;
• Closing paragraph;
• Signature (this one is up to you).

Remember to use the same modern, simple font for your product manager cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your product manager cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates .

Once completed, use our cover letter builder to export your product manager cover letter in the best format to keep your information intact - PDF.

At the end of the day, your product manager cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

The top sections on a product manager cover letter

• Header: This includes the candidate's contact information, date, and the recruiter's details, laying the foundation for a professional and well-formatted cover letter specific to the product management field.
• Greeting: A personalized greeting shows attention to detail and effort in addressing the appropriate hiring manager or team, demonstrating the interpersonal skills vital in product management.
• Introduction: This should capture the recruiter's attention by concisely stating the candidate's interest in the product manager position and highlighting their relevant experience or passion for the product.
• Body: With a focus on previous product management successes, this section should outline key achievements using metrics and examples, reflecting one’s ability to make data-driven decisions and lead cross-functional teams effectively.
• Closing: The candidate reiterates their enthusiasm for the role, mentions the potential for contributing to the company’s product vision, and thanks the recruiter, showing professionalism and a forward-thinking mindset characteristic of a skilled product manager.

Key qualities recruiters search for in a candidate’s cover letter

• Demonstrated experience in leading cross-functional teams: Effective product managers must collaborate with various teams such as engineering, design, sales, and marketing to ensure product success.
• Strong analytical skills: Product managers analyze market trends, user feedback, and performance data to inform product strategy and decision-making.
• Excellent communication and interpersonal skills: They must clearly articulate product vision, features, and priorities to stakeholders at all levels, as well as listen to and incorporate feedback constructively.
• A track record of successful product launches: Recruiters look for practical experience in bringing products to market and managing the product lifecycle from ideation to release and beyond.
• User-centric mindset: Product managers prioritize the user experience and advocate for the needs of the customer in the product design and improvement process.
• Technical expertise relevant to the product: While not always required, having a technical background or understanding can help in working closely with development teams and making informed decisions on technical issues.

What matters most when tailoring your product manager cover letter salutation

Your product manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your product manager cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [First Name Last Name],
• Dear [Job Title],
• Dear [Company Name] Team,
• Dear Selection Committee,
• Dear [Department Name] Hiring Team,

How to start your product manager cover letter introduction

The opening paragraph of your product manager cover letter can seem like a real enigma.

Where do you start writing ?

In your product manager cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

The middle or body of your product manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your product manager cover letter, it's time to get down to business .

Hear us out, the body of your product manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or product manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

A sincere and original way to end your product manager cover letter

When writing their product manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner .

Write about:

• how you see yourself growing in the role/organization;
• the benefits you would bring about (you'd impress even more with tangible metrics);
• the next steps in the process (provide your availability for interviews).

Is it beneficial to mention that you have no experience in your product manager cover letter?

Lacking professional experience isn't the end of the world for your product manager cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Writing your product manager cover letter doesn't need to turn into an endless quest, but instead:

• Create an individual product manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
• Stick with the same font you've used in your resume (e.g. Raleway) and ensure your product manager cover letter is single-spaced and has a one-inch margin all around;
• Introduce your enthusiasm for the role or the company at the beginning of your product manager cover letter to make a good first impression;
• Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
• End your product manager cover letter like any good story - with a promise for greatness or follow-up for an interview.

Product Manager cover letter examples

Explore additional product manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Table of Contents

Cover letters: how to write the best product manager cover letter.

• June 5, 2020

Richard Chen

The anatomy of a great Product Manager cover letter is more straightforward than you might think.

Here’s what to include in your Product Manager cover letter:

• Heading information (your name, contact information, and the date)
• An appropriate greeting
• A compelling introduction
• Body paragraphs (you’ll want roughly two of these)
• A memorable closing line and sign off

Want to learn how to put together a memorable Product Manager cover letter that will put your best foot forward and get you noticed? Let’s dig a little deeper.

Why Do Product Manager Cover Letters Matter?

A lot of people ask, “Do I really need a cover letter?” The simple answer is no. Here’s the truth: Most of the people that you interview with are not going to read your cover letter. These are the people you talk to in the first and second rounds of the interview. The people who will read your cover letter are the stakeholders who interview you towards the final round. 

Many of these Hiring Managers only read the cover letters of applications and ignore resumes. Why?

At the later stages of the Product Manager interview process, you’ve already been vetted. You’ve answered the rudimentary first-round questions and demonstrated your competence. But don’t underestimate the power of culture fit. At the end of the day, people want to hire someone they can envision themselves working happily with — someone they like. This is where your Product Manager cover letter can make or break.

What Is a Product Manager Cover Letter?

You can’t tell what kind of person someone is by reading bullet points on a resume. A resume is a fact sheet. A Product Manager cover letter, on the other hand, is a narrative. It’s your opportunity to craft a compelling story about yourself and showcase the kind of leader, contributor, and thinker you will be for the company.

Think about it this way: as a Product Manager, you’re going to be crafting stories day in and day out. You’ll be telling the story of your customers to your development team and stakeholders, and at the same time, you’ll be figuring out what narrative of your product to present to customers to convince them to buy. At the heart of the Product Manager role is the product, but the heart of the product? It’s people, every time. Product Managers live and breathe customer empathy and must be master communicators.

Are you starting to see why your Product Manager cover letter might be an important piece of your application?

Here’s the best Product Manager cover letter tip we can give you: on your job hunt, treat yourself like the product and be a Product Manager.

The Best Product Manager Cover Letter Outline

Before we dive into writing a great Product Manager cover letter, take a moment to refine your personal pitch . This is the concise story you’ll give in answer to the “ tell me about yourself ” interview question. It’s a narrative that frames your experience and skills in the best possible light, and it requires a bit of thought to get right.

Having that narrative together and taking the time to think it through is going to prepare you for the more technical task of writing the best Product Manager cover letter. Once you’ve tackled that, you’re ready to build the cover letter following the steps below.

1. The Heading 

Aesthetics matter for the product management role, and that begins right at the application stage. A heading gives your cover letter an organized look. Plus, it puts all the information your Hiring Manager needs to keep track of (like your name and contact information) right at the top of the page. You’ll want to make sure the heading format and the information included in your cover letter match that of your resume.

Here’s what should go in your PM cover letter heading:

• Email address
• Mailing address
• Phone number 
• LinkedIn URL 

2. The Greeting 

Should you address the Hiring Manager directly in your Product Manager cover letter? Contrary to what you might think, no. Start with a simple “Dear Hiring Manager”.

Consider how much time you might spend researching and confirming the correct name and form of address for one application. Then consider that your cover letter might be read by a handful of different stakeholders at the company at different levels.

It is easier, quicker, and cleaner to use the “Dear Hiring Manager” greeting. It’s such a widely accepted and professional format: why wouldn’t you?

3. The Introduction

A good way to launch into your letter is by including a one-liner. You want to grab their attention and keep it so that your application is memorable, but you don’t want to get too complicated. Keep it short and simple. Some examples you can use: 

I’m a big fan of what you guys are doing at X company.  I’m writing to express my interest in the product manager position

4. The Body of Your Cover Letter

The body will make up the bulk of your cover letter. You’ll want two or three short paragraphs before signing off.

In the first paragraph, you want to introduce yourself and end with something strong. You can talk about some kind of hard or analytical skill you have, or end with something that shows business impact such as money or time saved. 

The second paragraph should be used to talk more specifically about the skills you have in a compelling way. Hint: When we say compelling , we mean you should avoid generic and overused phrases like “team-player”, “self-starter”, and the like. In your second paragraph, use examples and focus on what sets you apart.

Your final paragraph should communicate something about you on a more personal, culture-fit level. Reiterate your interest in the company and the position: remind them of your passion. Bring it all home with a strong ending line about what you bring to the table.

5. The Sign-off

In the case of your PM cover letter, your sign-off doubles as a subtle call to action. Your closing line reminds them why they should hire you, and the sign-off prompts them to do so. Here are some examples:

• Hope to hear from you soon
• I look forward to hearing from you
• Thank you for your time and consideration

Then, of course, sign your name. You might opt to include a digital signature if you want to make things a little fancy. 

Cover Letter Templates

In this video, our co-founder Rich walks you through several Product Manager cover letter templates. We’ve highlighted what to use and what to avoid, so you can find a structure that works for your story:

Product Manager Cover Letter Example Paragraphs

Always remember to be assertive and keep it short — your letter should not take more than one and a half minutes to go through.

First paragraph example:

I’m a strong candidate for this position because I bring thought leadership to the product management function and I can drive product management development process in a results-oriented, fast-paced environment. You’re going to find me to be a customer-obsessed team player who has demonstrated the ability to use qualitative consumer insights and quantitative data to back up assumptions and develop business cases. As a Product Manager for my current company, my understanding of the pain points and the successes of our product lines resulted in over a million in gross annual savings and major releases ahead of schedule.

Paragraph two example:

In addition, I’ve over six years of experience designing polished mobile products and deep knowledge of iOS and Android patterns…

Lastly, end with something about you: 

Bringing customer-centric approaches and delightful products to the market are my passions. I look forward to speaking with you soon.

Product Manager Cover Letter Tips: How to Write a Great Cover Letter

Similar to writing a great Product Manager resume , there are a few extra steps you can take to bring your cover letter to the next level:

• Proofread . Did you finish writing your cover letter? Great job. Now walk away and come back later with fresh eyes to double-check that grammar.
• Match your resume . When you submit your application, your resume and cover letter are sent in as a branded package. Make sure the margins, fonts, sizes, and essential information (like your contact info) match.
• Fonts : You should be using a 12 pt font size. Wondering what font to pick? Keep it clean and simple, but consider your personal branding. For example, Times New Roman is standard, and that’s a bad thing in this case.
• Margins and Spacing : If you have to work to cram everything onto a page, your cover letter is too long. Use one-inch margins and 1.15 font spacing to make sure your cover letter looks clean and is easy to read.

Let Your Product Manager Cover Letter Sell You

So should you include a cover letter in your applications? Absolutely. Understand that there are people less qualified who are outcompeting other Product Managers because they are a better culture fit. Don’t miss out on showing a company this with your cover letter. 

One of the things we do at Product Gym is really nail down the cover letter — because if there is one single determinant of how people-centered you are, this is it. 

At Product Gym, we spill the beans on all our cover letter techniques and walk you through crafting a cover letter that really stands out from the crowd. With our expert-led skills courses and our interviews with Product Leads at top companies, we’ve distilled the exact skills recruiters look out for. Combined with our tried-and-tested methodology, our members leave a lasting impression with their cover letters — and they have 3-5 job offers in as little as 45 days to show for it.

Book a discovery call  to learn more about how our interview coaches can help you craft the perfect product management cover letter for the companies you are applying to.

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14 product manager cover letters.

Approved by real hiring managers, these Product Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Product Manager
• Senior Product Manager
• Associate Product Manager
• Senior Product Manager - Growth
• Alternative introductions for your cover letter
• Product Manager resume examples

Product Manager Cover Letter Example

Why this cover letter works in 2024, impactful accomplishment.

This cover letter quickly establishes the candidate's ability to deliver results by sharing a specific accomplishment that demonstrates their skills as a Product Manager. It's important to include quantifiable results to make your achievements stand out.

Process Improvement

By sharing the Agile process implementation, the candidate showcases their ability to improve efficiency in product development. This is a valuable skill to highlight, as it demonstrates an understanding of the importance of time-to-market in a competitive industry.

Passion for the Industry

The candidate's excitement about working on products with global impact shows genuine passion for the role and the company. This helps the hiring manager see that the candidate truly cares about the position and is not just applying to any company.

Conversational Closing

Ending the cover letter with a conversational closing, like a thank you, keeps the tone friendly and approachable. It's a simple yet effective way to express gratitude and leave a positive impression on the reader.

Personal Connection to the Company

By sharing your personal connection to the company - in this case, fond childhood memories associated with Nintendo, you are showing a genuine passion for the brand. This isn't just another job for you, it's a chance to contribute to something you care about, which can be a powerful motivator.

Highlight Quantifiable Achievements

You'll do well to point out your track record of success. The fact you led a project that increased user engagement by 30% in just three months? That's not just impressive, it's concrete proof of your ability to deliver. Show them you're not just about big ideas, but also about results. Remember, numbers speak louder than words.

Showcase Leadership Skills

Leading a cross-functional team to significantly improve a system? That's pretty impressive. It's not just about the technical stuff, it's about your ability to manage and inspire a team to achieve a common goal. Employers love leaders who can deliver, so don't hold back in showcasing your leadership abilities.

Express Genuine Excitement

It's clear you're genuinely excited about this position and it's not just another job. You've done your research and you know exactly why this role at this company is a perfect fit for you. Translating that enthusiasm into your cover letter makes you seem authentic, eager, and ready to hit the ground running.

Emphasize Industry Passion

Your excitement to work with the best in the industry tells me that you're passionate about this field. You're not just looking for a job, you're looking for an opportunity to grow, learn and make a meaningful impact. This passion and drive can be infectious, it's what sets apart good candidates from the great ones.

End with an Actionable Next Step

You've made it clear you're interested in the role and company and you're looking forward to a possible discussion. Closing the letter with this positive and proactive note shows you're keen on taking this conversation forward. It's always important to leave the ball in their court, but with an eager invite for them to serve.

Connect your passion with the company's mission

Showing that your personal values align with the company's goals makes your interest genuine. This approach demonstrates you're not just looking for any job, but you're invested in what Asana stands for. It's a powerful way to start your cover letter.

Highlight quantifiable achievements

Mentioning specific numbers, like increasing user engagement by 30%, provides clear evidence of your ability to deliver results. It tells me, as a hiring manager, that you understand the importance of measurable outcomes in a product manager role.

Link your experience to the company's needs

By relating your past successes to what you can do for Asana, you're making it easy for me to see how you'd fit into our team. It's about showing, not just telling, that you're the right match for the position.

Express your enthusiasm for future projects

Your excitement about specific features like AI-powered intelligent automation at Asana suggests that you're already thinking about how you can contribute. It highlights your proactive attitude and eagerness to get involved with our ongoing projects.

Close with a strong call to action

Ending your letter by expressing your desire to bring your skills to Asana reinforces your interest in the role. It leaves me with a positive impression of your enthusiasm and readiness to contribute to our team.

Does writing cover letters feel pointless? Use our AI

Dear Job Seeker, Writing a great cover letter is tough and time-consuming. But every employer asks for one. And if you don't submit one, you'll look like you didn't put enough effort into your application. But here's the good news: our new AI tool can generate a winning cover letter for you in seconds, tailored to each job you apply for. No more staring at a blank page, wondering what to write. Imagine being able to apply to dozens of jobs in the time it used to take you to write one cover letter. With our tool, that's a reality. And more applications mean more chances of landing your dream job. Write me a cover letter It's helped thousands of people speed up their job search. The best part? It's free to try - your first cover letter is on us. Sincerely, The Resume Worded Team

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Personal use makes a strong starting point

Begin with your experience as a user of their product. This personal touch demonstrates a deeper understanding and appreciation of the product's value.

Detail your cross-functional leadership

Discuss your skill in leading diverse teams to bring new products to life. This showcases your ability to manage and inspire a team towards a common goal.

Align with the company mission

Connect your work experience to the company's mission. This shows that your personal and professional values match the company's goals.

Bring a data-driven mentality to product management

Highlight your approach to using data for decision-making. Mentioning specific improvements achieved through this method demonstrates your ability to use insights for product enhancement.

Show enthusiasm for the team and mission

Conclude with a strong statement of excitement about contributing to the team and mission. It's a positive note that emphasizes your commitment and passion for the role.

Connect with the company's mission

When you mention you share the same beliefs as the company, it shows you understand and value what they stand for. This makes you seem like a good fit for their culture.

Detail your relevant achievements

Talking about your past projects and their successful outcomes proves you have the skills needed for the job. It's good to show exact results, like improving engagement or reducing churn, because it makes your capabilities clear.

Express enthusiasm for the role

Showing excitement about the job and how it aligns with your passions makes you stand out. It suggests you will be motivated and committed if hired.

End with a polite thank you

Closing your letter by thanking the reader for considering your application is polite and professional. It leaves a good final impression.

Senior Product Manager Cover Letter Example

Demonstrate leadership and impact.

Leading a cross-functional team to launch a successful app is no small feat. When you share the impact of your work, including hard numbers like a 30% increase in user base, it gives me a clear picture of what you're capable of in a leadership role. This level of detail helps me see how you could bring similar success to our team.

Demonstrate Ability To Innovate

Developing a tool that significantly increased customer retention rates? That's not just a win, it's a game changer. Showing that you can innovate and produce tangible results is a surefire way to grab an employer's attention. So don't shy away from sharing your big wins.

Highlight Impact on Revenue

When you mention how your AI-driven recommendation system significantly boosted cross-sell opportunities, it tells me you're not just technically proficient, but you understand the business side of things too. Being able to contribute to boosting a company's bottom line is a highly attractive trait, so don't forget to highlight similar achievements.

Align Professional Philosophy With Company Culture

By recognizing Amazon's commitment to experimentation and innovation, you're showing that you align with their corporate culture and values. This tells me you have a strong understanding of what the company stands for, and you're ready to contribute to that culture.

Express Interest in Company's Mission

Expressing excitement about the company's mission shows you've done your homework and you're not just interested in the role, but the company as a whole. Employers love candidates who show a deep understanding and appreciation for their mission, so this is a huge plus.

Extend Appreciation and Interest in Further Discussion

Ending your letter with appreciation for their time and consideration, along with an eagerness to discuss your qualifications further, strikes a balance between being respectful and assertive. This is a great way to wrap up your letter, leaving a positive impression and opening the door to future conversations.

Showing that you admire the company's work helps us see that you really want to be part of our team and not just any team.

Share your achievements in product management

Telling us about the successful projects you've led makes it easier to see how you could help our company.

Highlight your strategic product vision

When you talk about leading a major overhaul, it shows you can handle big challenges and make tough decisions.

Express eagerness to contribute your skills

It's good to hear when someone is excited to bring their skills to our team. It tells us you're ready to jump in and make a difference.

Show genuine interest in the company's impact

Emphasizing your passion for our product and its global impact shows us that your values align with ours, making you a potentially great fit.

Show your senior product manager industry awareness

Detailing your knowledge of the company's evolution not only shows you've done your homework but demonstrates a genuine interest in their journey. This creates a strong first impression.

Highlight your product management achievements

Mentioning specific successes, like revenue growth or user engagement improvement, showcases your effectiveness in past roles. It gives tangible proof of your ability to drive results.

Connect your experience to the company's goals

Expressing excitement about contributing to the company’s mission with your skills illustrates how you can help them progress. It aligns your expertise with their needs.

End with gratitude and forward-thinking

Closing your cover letter by thanking the hiring manager for their consideration, paired with eagerness for an interview, is polite and professional. It leaves a positive, lasting impression.

Associate Product Manager Cover Letter Example

Share your personal connection to the product.

Beginning with a personal anecdote about how you've used Notion shows you're not just familiar with the product but also a fan. This personal touch makes your application more memorable and highlights your genuine interest in the company.

Demonstrate your practical experience

Discussing your hands-on experience with user interviews and data analysis gives me confidence in your ability to perform the essential duties of an associate product manager. It's impressive when you can show how your efforts led to a 25% increase in feature adoption.

Match your skills with job requirements

Asserting that your experience and passion for productivity tools make you a strong candidate directly addresses what hiring managers are looking for. It's a strategic move to align your qualifications with the job's needs right from the start.

End on a note of enthusiasm and potential contribution

Your closing statement is not just courteous but also reiterates your eagerness to contribute to Notion's success. It signals your readiness to be an active participant in shaping the future of productivity, which is exactly what we want in a candidate.

Keep your closing professional and optimistic

Signing off respectfully and with optimism shows your professionalism and leaves a lasting, positive impression. It's the kind of closing that makes me, as a recruiter, eager to learn more about you and how you might fit into our team.

Illustrate alignment with the company's mission

Starting your letter with excitement about the job and how the company's mission resonates with you helps us feel your enthusiasm and see the potential value match.

Demonstrate early product development success

Even as someone new to the field, showing us your contributions to projects with quantifiable outcomes helps us understand your capabilities.

Showcase entrepreneurial and technical skills

Discussing a project you started on your own indicates you have the initiative and diverse skill set that can be valuable in a product management role.

Express admiration for the company's vision

Your excitement about our vision reassures us that you're someone who could thrive in our culture and contribute to our goals.

Convey eagerness for the opportunity to grow

Mentioning your forward-looking attitude towards learning and contributing shows us you're someone who seeks to grow and help the company evolve.

Share a personal product experience

Telling a story about how a product changed your way of working is powerful. It shows you have direct experience with what the company makes and that you're a true user and believer in their solutions.

Highlight project impact

Demonstrating how your work directly improved user satisfaction and feature adoption with specific percentages makes your contribution tangible and impressive. It's exactly the kind of result-driven mindset companies look for in an associate product manager.

Show eagerness to contribute

Communicating your excitement to bring your expertise to the team, along with a readiness to learn and grow, showcases both humility and ambition. It makes you an attractive candidate who is eager to add value and evolve.

Express gratitude for consideration

Acknowledging the time taken to review your application is courteous and respectful. It's a positive note to end on, reinforcing your professional demeanor.

Senior Product Manager - Growth Cover Letter Example

Connect personally with the company.

Start by sharing a genuine connection you have with the company's mission. This shows you are not just looking for any job, but are specifically interested in what they do.

Show your product manager impact

Tell about a successful project you led. Include clear results like increased user activation or reduced time. This proves you can make a big difference.

Highlight teamwork in product growth

Explain how you work with others to achieve goals. Sharing specific examples of collaboration shows you are a team player who values working together for success.

Express excitement for future projects

Share specific areas you are excited to work on. This shows you have thought about how you can contribute and are eager to help the company grow.

Close with gratitude and vision

End by thanking them for considering you and restate your desire to contribute. This wraps up your letter on a positive note, leaving a lasting impression.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Product Manager Roles

• Agile Product Manager Cover Letter Guide
• Associate Product Manager Cover Letter Guide
• Digital Product Manager Cover Letter Guide
• Entry Level Product Manager Cover Letter Guide
• IT Product Manager Cover Letter Guide
• Product Manager Cover Letter Guide
• Product Marketing Manager Cover Letter Guide
• Senior Product Manager Cover Letter Guide
• Software Product Manager Cover Letter Guide
• Technical Product Manager Cover Letter Guide

Other Manager Cover Letters

• Brand Manager Cover Letter Guide
• Chief Digital Officer Cover Letter Guide
• Chief of Staff Cover Letter Guide
• Construction Manager Cover Letter Guide
• Creative Director Cover Letter Guide
• Director of Engineering Cover Letter Guide
• Director of Information Technology Cover Letter Guide
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• IT Manager Cover Letter Guide
• Office Manager Cover Letter Guide
• Operations Manager Cover Letter Guide
• Product Owner Cover Letter Guide
• Production Manager Cover Letter Guide
• Program Manager Cover Letter Guide
• Project Coordinator Cover Letter Guide
• Project Leader Cover Letter Guide
• Project Manager Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Technology Director Cover Letter Guide
• Vice President of Operations Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Your favourite senior outside college

Home » Job Tips » Resume Writing Tips » Product Manager Cover Letter

Product Manager Cover Letter: Expert Tips, Template, & Sample

A cover letter for a product manager position is a critical part of any job application for a product management role. It provides the opportunity to introduce yourself, highlight your most relevant skills and experiences, and explain why you are an excellent fit for the role. An effective cover letter can help you stand out from the competition and get called in for an interview. In this blog post, we will give you tips and advice on how to write a compelling product manager cover letter. We will also share with you a template that can serve as your guide, as well as a sample cover letter. Read on for how to craft a cover letter for a product management position that will catch a hiring manager’s attention.

Table of Contents

Tips For Writing A Product Manager Cover Letter

When writing a cover letter for a product manager role, there are several strategies you should use to make your letter stand out:

1. Research the company & Role

Before you start writing, take time to research the company and specific product management role thoroughly you are applying for. 

• Understand the company’s mission, values, goals, products, and customers. 
• Read the full job description carefully and highlight key skills and requirements. 
• Use this knowledge to tailor your cover letter specifically to this role and company. 
• Show the hiring manager you understand what they are looking for in a candidate.

2. Start with a Heading

The header of your product manager cover letter is important because it’s the first thing hiring managers see. 

• Include a heading with your name, address, phone number, email, social media accounts, and date at the top of the cover letter. This ensures all your contact information is readily available. 
• The header not only gives them a way to reach you but also helps to make your application look professional and eye-catching.

3. Include Greeting/Salutation

Address your cover letter directly to the hiring manager, recruiter, or employer by name and title if possible. Personalizing the salutation can help your letter stand out. 

• If you do not have a contact name, use a general greeting like “Dear Hiring Manager” or “Dear Recruiting Team”. 
• Avoid overly casual greetings like “Hey” or “Hi”. 
• Make sure it’s respectful and professional.

4. Write a Catchy Introduction

To write a catchy product manager cover letter, it is important to have a captivating introduction that immediately catches the attention of the hiring manager. 

• Begin with a strong opening sentence showing your enthusiasm for the role and understanding of the company’s needs. 
• Engage them by briefly sharing your relevant accomplishments. 
• Express genuine excitement about this opportunity and explain how your skills align with their goals.

5. Highlight Skills and Experiences

When writing a cover letter for a product manager position, it’s important to strategically showcase your skills and experiences to grab the attention of the hiring manager. 

• Start by giving a brief overview of your relevant work history, emphasizing roles that closely match their expectations. 
• Also, use the cover letter as an opportunity to highlight your most valuable skills that are needed in the industry. 
• Include management abilities, creative talents, communication skills, and problem-solving skills . 
• Give examples from past jobs that support these qualifications.

6. Mention Your Reasons For Applying

When writing a cover letter for the product manager role, explain why you want to work for the specific company and in that particular role. 

• Show enthusiasm by mentioning your understanding of their products, values, and goals. 
• Connect your skills and experiences to meet the needs of the job description while highlighting aspects of the company or its products that resonate with you. 
• Convey your passion effectively to make your cover letter more engaging and demonstrate your commitment as a product manager.

7. Include Your Career Goals

Including your career goals in a cover letter for the product manager role is crucial because it demonstrates that you possess a well-defined sense of direction and are aligned with the company’s objectives. 

• Clearly explain how the job fits into your long-term plans, so they understand why it matters to you. 
• Ensure to show how it will allow you to grow professionally long-term.

8. Add Specific Examples Of Your Success

Include specific examples of your past successes to strengthen your cover letter for the product manager role. 

• Highlight achievements like successful product launches, increased market share, or improved processes that showcase your ability to achieve results. 
• Use metrics, data, or anecdotes to provide convincing evidence of your past success and abilities. 
• Quantifying these accomplishments adds credibility and provides tangible evidence of your skills and contributions, making a convincing case for why you should be considered for the role.

9. Close With A Strong Conclusion, Call-To-Action, And Signature

Wrap up your cover letter with a strong conclusion summarizing why you are the ideal candidate for this position. 

• Include a call to action such as requesting an interview or asking to discuss the role further. 
• Finally, end with a signature which can be handwritten or typed along with your name.

10. Review To Match The Job Description

Once you finish writing your cover letter , it’s important to thoroughly review it so that it matches the job description . 

• Pay close attention to the requirements stated in the job posting and make sure your cover letter addresses them directly.  
• Make updates where needed to highlight the most relevant skills for this specific position. 

By doing this, you’ll show that you’ve tailored your application specifically for the position and demonstrate how well-suited you are for it.

11. Use Proper Formatting

Effective communication involves not only the content but also the presentation. When crafting your cover letter for the product manager role, it is crucial to: 

• Apply proper cover letter formatting techniques to enhance readability and professionalism. 
• Select a clean and professional font, structure your content into well-defined paragraphs, and maintain consistent spacing throughout.

12. Keep It Concise

A brief and well-crafted cover letter is crucial in grabbing the attention of hiring managers and communicating information effectively. 

• It’s important to keep your writing focused on the most relevant aspects of your experience and skills while avoiding unnecessary details. 
• Prioritize clarity and brevity to hold the reader’s interest, all while providing a compelling overview of your qualifications. 
• By writing a concise cover letter, you demonstrate effective communication skills and show respect for the employer’s time by conveying essential information concisely yet persuasively.

Cover Letter Template for Product Manager

You can use the following product manager cover letter template as a model to craft your own effective cover letter.

Cover Letter Sample For Product Manager

Here is a cover letter sample for product manager to help you draft the best cover.

An exceptional product manager cover letter is essential to get called for an interview. This blog provided detailed tips and advice for crafting a compelling cover letter tailored specifically to a product management role. Use the template and sample letter to guide you in developing your own outstanding cover letter for your next product manager application and you will be on your way to landing your dream job in product management. What’s your go-to strategy for making your product manager’s cover letter stand out? Share your tips or ask questions in the comments below. Also, read tips to answer the question, “ Why do you want to leave your current job ?”

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Harshita is an English Literature graduate from the University of Delhi with 3 years of experience in Content Writing and Editing. Dedicated to her craft, she loves creating magic with words. She is a big fan of hoarding cute planners and journals and can be seen watching FRIENDS (almost EVERYTIME) in her spare time. Her meticulous attention to detail makes her stand out from the crowd. A typo epidemic is her worst nightmare!

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2 Detailed Examples of Product Manager Cover Letters

By Status.net Editorial Team on March 4, 2024 — 11 minutes to read

• Understanding the Product Manager Role Part 1
• Showcasing Your Experience Part 2
• Conveying Your Passion Part 3
• Showcasing the Fit Part 4
• Cover Letter Call to Action Part 5
• Product Manager Cover Letter Example Part 6
• Product Manager Cover Letter Example (No Experience) Part 7

Part 1 Understanding the Product Manager Role

When applying for a product manager position, you need to showcase your understanding of the job’s core elements and how your skills align with them.

Key Responsibilities

Product managers are the linchpins that connect various functions within a company to ensure the successful creation and launch of products. Your key tasks will typically include:

• Defining the product vision and strategy, and conveying this to your team.
• Leading cross-functional teams from a product’s conception through to its launch.
• Analyzing market trends and customer feedback to inform product decisions.
• Collaborating with stakeholders to establish and prioritize product features.

For instance, you might find yourself steering the direction of a new software tool that fulfills market gaps identified through your research.

Necessary Skills

To excel in a product manager role, certain skills are not just nice to have; they’re expected. You should highlight your proficiency in:

• Project management: Managing timelines, scope, and resources effectively.
• Analytical abilities: Interpreting data to make informed product decisions.
• Communication: Bridging understanding between technical and non-technical teams.
• Leadership: Inspiring and guiding teams towards a common goal.

You could demonstrate your communication prowess by describing how you explained complex product features in a digestible way to sales teams, improving their ability to sell.

Part 2 Showcasing Your Experience

When applying for a product manager position, highlighting your past work and relevant skills will help your cover letter shine.

Professional Accomplishments

Your professional achievements are a testament to your capabilities. It’s important to discuss specific projects you’ve led or contributed to significantly. Detail the impact these projects had on the company, like increasing revenue or improving user engagement. When possible, quantify these accomplishments to clearly demonstrate your success.

Example phrases to include:

• “Led a team that developed a new feature resulting in a 20% increase in user engagement.”
• “Managed a product launch that exceeded sales targets by 30% within the first quarter.”
• “Spearheaded a cross-functional initiative to streamline the product development process, cutting down time-to-market by 15%.”

Relevant Qualifications

Your cover letter should also highlight the qualifications that make you well-suited for a product manager role. Focus on your education, work experience, and any certifications that are pertinent to the job. For instance, if you have a background in software development and transitioned to product management, explain how this unique perspective benefits your approach to product strategy.

• “Possess a Master’s degree in Business Administration with a focus on technology management.”
• “Certified in Agile methodologies, complementing my five years’ experience in product lifecycle management.”
• “Combining a Bachelor’s in computer science with hands-on experience in market research to deliver tech products that meet market needs.”

Part 3 Conveying Your Passion

When crafting your Cover Letter, highlighting your passion is a crucial component to stand out. This section will explore how to weave your personal connection and industry enthusiasm into your narrative.

Personal Connection

Your Cover Letter is a great opportunity to demonstrate the unique relationship you have with the product or the company. Explain how your personal experiences have inspired you to pursue a career in this field. For example, if you’re applying for a role at a company that creates educational software and you have a strong background in teaching, discuss how this personal connection fuels your desire to transition to product management within the education technology sector.

• “My years as an educator have given me a profound appreciation for the impact technology can have on learning.”
• “Growing up with a love for gaming, I understand firsthand the user experience you aim to create in your innovative game designs.”

Industry Enthusiasm

You also want to express a genuine excitement for the industry itself. Show that you’re not only familiar with industry trends but that you’re motivated by the direction it’s moving. If you’re aspiring to join a fin-tech company, convey your fascination with how technology is revolutionizing the way we manage finances.

• “I am deeply captivated by the transformative power of fin-tech, and how it paves the way for more accessible financial solutions.”
• “The ever-evolving landscape of mobile technology excites me, and I’m eager to contribute to its growth through your dynamic platform.”

Part 4 Showcasing the Fit

In your Product Manager cover letter, clearly demonstrating how your skills and experiences align with the company’s needs and culture is a fundamental step in proving your suitability for the role.

Company Alignment

When you’re crafting a cover letter, it’s important to show that you understand the company’s goals, products, and the market it operates in. Highlight your research about the company by connecting your background to their objectives. For instance, if the company prides itself on innovation, mention your experience in pioneering new methods or products.

• “I’ve followed your company’s growth in the sustainable products sector, and my background in developing eco-friendly initiatives aligns with your mission.”
• “Your commitment to using data-driven decision-making resonates with me, as I have a proven track record in analytics to drive product strategy.”

Team Synergy

Demonstrate your ability to mesh with the existing team by touching on past collaborative successes and your approach to teamwork. Reflect on the specific team structure and dynamics mentioned in the job listing or found through your research, and show that your interpersonal skills will add value to their team culture.

• “Having thrived in cross-functional teams, I am excited about the prospect of working with your dynamic sales and engineering teams to bring products to life.”
• “My experience with Agile methodologies means I can seamlessly integrate with your team’s sprint planning and execution cadence to improve workflow efficiency.”

Part 5 Cover Letter Call to Action

• Concluding your cover letter with a strong call to action (CTA) can impact the hiring manager’s decision to invite you for an interview. It’s important to express your enthusiasm for the position and to invite further discussion. Using direct language can help encourage the hiring manager to take the next step.
• For example, you could write, “I am excited about the opportunity to bring my unique skills to the team at [Company Name]. I look forward to the possibility of discussing how I can contribute to your upcoming projects.”
• A good CTA conveys confidence without sounding presumptuous. It suggests rather than demands a response. For instance, “Please feel free to contact me at your earliest convenience. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email].”
• It’s important to be flexible and considerate of the hiring manager’s schedule. You might say, “I understand you have a busy schedule, but should you find a slot open, I would greatly appreciate the opportunity to discuss my application in more detail.”
• Remember to thank the reader for their time in reviewing your application. You could conclude with, “Thank you for considering my application. I hope to hear from you soon.”

Part 6 Product Manager Cover Letter Example

Dear [Employer’s Name],

I am writing to express my interest in the Product Manager position at [Company Name] as advertised on [where you found the job posting]. With a solid background in [relevant field, e.g., software development, marketing, etc.], a proven record of [key achievement or experience], and a deep passion for product innovation, I am excited about the opportunity to contribute to [specific company project or product line mentioned in the job description].

In my current role at [Your Current or Most Recent Company], I have successfully managed [describe a relevant project or responsibility] which resulted in [quantifiable outcome or improvement, e.g., a 20% increase in user engagement]. My experience in [specific aspect of product management, e.g., user research, agile methodologies, etc.] has equipped me with a comprehensive skill set that would be beneficial to the dynamic team at [Company Name].

[In the next paragraph, provide a brief example of a past success that demonstrates skills relevant to the position.]

For example, at [Your Current or Most Recent Company], I spearheaded the development of [a product or feature] that addressed [a particular customer need or market gap]. Through meticulous market research and cross-functional collaboration with engineering, design, and marketing teams, we launched a product that not only met the customer’s needs but also [specific positive outcome, such as ‘captured a 15% market share within six months’].

I am particularly drawn to the opportunity at [Company Name] because of [specific reason related to the company, e.g., your commitment to user-centered design, innovative approach to product development, etc.]. I admire [a product or initiative by the company] and see tremendous potential to contribute my skills in [specific skill or area of expertise] to further enhance [Company’s products/services or specific project].

Enclosed is my resume that further outlines my qualifications. I am eager to bring my background in [key skills or experiences] to [Company Name] and am enthusiastic about the possibility of discussing how I can contribute to your team. Thank you for considering my application. I look forward to the opportunity to discuss my application in further detail and am available at your earliest convenience.

Warm regards,

[Your Name]

Part 7 Product Manager Cover Letter Example (No Experience)

If you’re applying for a Product Manager position without direct experience, you’ll want to focus on transferable skills, relevant coursework or projects, and your passion and understanding of the industry.

I am writing to you with great enthusiasm for the Product Manager position at [Company Name], as advertised on [where you found the job posting]. Although my professional background may not traditionally align with product management, I possess a robust foundation in [relevant field or skills, e.g., business analysis, customer service, etc.] and a strong commitment to learning and innovation. I am drawn to this role due to my passion for [industry or product type] and my desire to create products that resonate with users and drive business success.

During my time at [Your University or Most Recent Job], I was actively involved in [relevant projects or activities, e.g., leading a student project, volunteering for a tech startup, etc.], where I demonstrated my ability to [relevant skill, e.g., quickly adapt to new challenges, lead a team, etc.]. One key project I led was [describe a project], which provided me with firsthand experience in [relevant skills or processes, e.g., market analysis, user experience design, etc.], and resulted in [positive outcome of the project].

I have always been fascinated by the intersection of technology and user experience, which led me to independently study [specific subjects or skills relevant to product management]. My proactive approach to learning has equipped me with knowledge in [specific areas, such as agile methodologies, UX design principles, etc.], and I am eager to apply these principles in a practical setting.

[In the next paragraph, focus on a personal attribute or achievement that demonstrates your potential as a Product Manager.]

For instance, my ability to [personal attribute, e.g., think critically and solve complex problems] was instrumental when I [describe a relevant experience or personal achievement]. This experience honed my skills in [relevant skills, e.g., data analysis, strategic planning, etc.] and underscored the importance of [relevant aspect of product management, e.g., aligning product features with market needs].

I am particularly impressed by [Company Name]’s commitment to [something notable about the company, e.g., innovation, customer satisfaction, specific product feature]. I am excited about the opportunity to contribute to [specific company project or initiative] and am confident that my background in [relevant skills or fields] will enable me to support your team in [specific goals of the role or project].

Please find my resume attached for more details on my background and accomplishments. I am very eager to learn more about the Product Manager role and to discuss how I can contribute to the continued success of [Company Name]. Thank you for considering my application. I look forward to the possibility of discussing this exciting opportunity with you.

Related: 3 Examples: What’s the Ideal Cover Letter Length?

How to Write a Career Change Cover Letter [Examples]

Frequently Asked Questions

How do i craft a compelling cover letter for a product management position.

To create a compelling product manager cover letter, focus on aligning your skills and experiences with the needs of the company. Highlight specific accomplishments that demonstrate your ability to drive product development and manage cross-functional teams. Tailor each cover letter to the job description, mentioning how you would solve potential challenges the company faces.

Can you suggest a structure for an entry-level product manager cover letter?

For an entry-level product manager cover letter, start with a strong introduction that grabs the hiring manager’s attention. Next, detail your most relevant educational achievements and any real-world projects or internships that have prepared you for this role. Conclude by expressing your enthusiasm for product management and the specific opportunity.

In what ways can I highlight my skills in a product manager cover letter without prior experience?

Even without direct experience, you can showcase transferable skills like problem-solving, collaboration, and data analysis. Include examples from academic projects, volunteer work, or any activities where you’ve demonstrated leadership and strategic thinking. Highlight your fast learning ability and your commitment to growing in the product management field.

What are the key elements to include in a product management internship cover letter?

In a product management internship cover letter, emphasize your eagerness to learn and contribute to the company’s product goals. Mention any relevant coursework or projects, and describe how your fresh perspective and academic knowledge can benefit the company. Show your understanding of product management principles and your readiness to apply them in a real-world setting.

Could you provide tips for writing a product owner cover letter that stands out?

A standout product owner cover letter should highlight your expertise in managing product backlogs, defining user stories, and working closely with cross-functional teams to deliver high-value product features. Draw attention to specific achievements where you’ve positively impacted product development or user experience.

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