juice cafe business plan

Juice Bar Business Plan

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their juice bars and smoothie bars. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a juice/smoothie bar business plan template step-by-step so you can create your plan today.

Download our Ultimate Juice Bar Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your juice or smoothie bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

Source of Funding for Juice Bars & Smoothie Bars

With regards to funding, the main sources of funding for a juice bar are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a juice bar is angel investors . Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. VC funding is not appropriate for a juice bar. Venture capitalists might consider funding a chain, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

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Juice bar business plan template.

Your business plan should include 10 sections as follows:

Executive Summary

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of juice bar you are operating and the status; for example, are you a startup, do you have a juice bar that you would like to grow, or are you operating a chain of juice bars.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the juice bar industry. Discuss the type of juice bar you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of juice bar you are operating.

For example, you might operate one of the following types:

• Take-Out or Drive Through : this type of juice bar doesn’t have seating and is mostly visited by customers looking to grab a juice on their way to the gym or elsewhere.
• Café : this type of juice bar typically has a more formal setting and will serve juice, smoothies, and some food items such as fruit bowls.

In addition to explaining the type of juice bar you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

While this may seem unnecessary, it serves multiple purposes.

First, researching the juice bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards juice cleanse regimens, it would be helpful to ensure your plan calls for plenty of juice regimen options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your juice bar business plan:

• How big is the juice bar business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your juice bar. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your juice bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, millennials, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of juice bar you operate. For example, sports enthusiasts might want different product options, and would respond to different marketing promotions than soccer moms.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most juice bars primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Juice Bar Competitive Analysis

Direct competitors are other juice bars.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes restaurants, supermarkets and customers making juice themselves at home. You need to mention such competition to show you understand that not everyone who drinks juice or smoothies frequents a juice bar each day.

With regards to direct competition, you want to detail the other juice bars with which you compete. Most likely, your direct competitors will be juice bars located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior juice/smoothie products?
• Will you provide products that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Product : in the product section you should reiterate the type of juice bar that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer items such as protein drinks or acai bowls? Will you offer fresh baked goods? Will you offer packaged food items for sale (e.g., protein bars, cookies)? Will you offer smoothies, fresh squeezed juices or both)? Etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your juice bar. Document your location and mention how the location will impact your success. For example, is your juice bar located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.

Promotions : the final part of your juice bar marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your juice bar’s storefront extra appealing to attract passing customers
• Distributing juice samples outside the juice bar
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Social media marketing
• Partnerships with local organizations (e.g., gym members get a free shot of wheatgrass with their purchase)
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your juice bar such as training employees, serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your juice bar’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the juice bar business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in juice bars and/or successfully running retail and small businesses.

Financial Plan

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your juice bar, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a juice bar:

• Location build-out including design fees, construction, etc.
• Cost of equipment like blenders, refrigerators, etc.
• Cost of fixtures like tables, chairs, a menu board, etc.
• Cost of ingredients and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Juice Bar Business Plan Summary

Putting together a business plan for your juice bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the juice bar business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful juice bar.

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You can download our juice bar business plan PDF here . This is a business plan template you can use in PDF format.

Juice Bar Business Plan FAQs

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Juice Bar Business Plan Template

NOV.11, 2016

Juice bar business plan for starting your own smoothie corner

Do you want to start a juice bar business? Well, this is one of those businesses that generate huge profits despite requiring little investment group for the business plan and very few employees. One can easily set up and run their juice bar business even by hiring two to three people.

Well, if you are entering this venture you might probably want to learn a stepwise approach on how to open a juice bar. In this sample juice kiosk business plan we’re providing all financial and other details of a juice bar startup, ‘Fructose Bar’ so that everyone can benefit.

Executive Summary

2.1 the business.

Fructose Bar will be a licensed and registered juice corner situated near Detroit St, Denver. The business will be based on offering fresh fruit juices, smoothies and other refreshments to the customers. The company will provide its customers with both sit-in and takeaway facilities.

2.2 Management of Juice Bar

Opening a juice bar is not at all difficult. You just need a few people to ensure the supply of fresh fruits and other eatables and to prepare delicious and freshening juices.

If you are looking for a guide on how to start up a juice bar business, you can take help from this sample juice corner business plan.

Fructose Bar will buy the required machinery and equipment before a month of the launch. The company will also set up a small beautiful place for those who want to enjoy juices while sitting in. Fructose Bar will hire drivers, chefs, general assistants, web developer, accountant, cleaners, and a store manager to ensure the successful running of the business.

2.3 Customers of Juice Bar

Target customers of Fructose Bar are versatile. Adults, youngsters, and senior citizens are likely to consume our juices and smoothies. The children and teens will also be one of our target groups and we’ll be providing some extra services to meet their demands.

2.4 Business Target

Our target is to become a renowned juice corner in our vicinity. We aim at increasing footfall at our site by providing healthy, nutritious, and fresh juices and some eatables. Moreover, we aim at opening our juice bar in at least two more locations in our city.

Company Summary

3.1 company owner.

Fructose Bar will be owned by Kenneth Grant. Grant is a graduate in management sciences from the University of Denver. He has worked as a manager for three years in a local restaurant. Though he has received a lot of respect in his job, he wants to quit it to start his own business and make huge profits.

3.2 Why the juice bar is being started

Grant has always wanted to start some food-related business to serve people with fresh and healthy foods. After working for three years in a resort, he found that opening juice shop business will be the most convenient and the most desirable option for him.

3.3 How the juice bar will be started

Grant will acquire the required licenses and registrations for opening a juice bar. He will buy the required machinery such as juicer machines, juice extractors, cutlery, etc. to run the kitchen portion. Moreover, to make a small place for customers to sit, he will also be purchasing comfortable furniture and tables.

Since the company will also offer salads, pastries and many eatables other than just juices, it will be hiring a few chefs. The staff as will be mentioned in the next portions will be hired a week before the launch. The company will also hire transporters to provide home delivery services and to ensure a continuous supply of fresh fruits and vegetables. Lastly, the company will hire a web developer to manage the company’s social site and to manage the online portal to take orders and payments from customers online.

If you want to estimate start up cost for a juice bar to write your fruit juice bar business plan, you can take help from here. You can also benefit from here even if you want to open a mobile juice bar because more than 80% requirements are the same.

Products of Juice Bar

Before you open a juice bar, you must decide which services and products you will be offering so that you can invest in just relevant arrangements. In this starting a juice bar business plan we’re enlisting the products and services Fructose Bar will provide.

• Fruit Juice & Nectar: Our main service will be providing fresh and pure juices of fruits like cranberry, apples, green apples, pomegranate, strawberry, plum, apricots, peach, pineapple, orange, red grapes, beet, blackberry, sugarcane, etc.
• Smoothies: We’ll offer delicious smoothies made by blending fruits with creamy milk in several combinations like banana, strawberry-banana, blackberry-raspberry mix, peach-mango, and almond-dates.
• Salads: Our third main service will be providing two to three types of salads made by fresh fruits and vegetables.
• Scoops: We’ll offer scoops of vanilla, strawberry, mango, chocolate, butter brickle, butter pecan, and moon mist ice creams.
• Snacks & Refreshments: We’ll also offer packaged snack foods, doughnuts, and pastries. Because teens and kids are usually interested in eating these types of foods.

The company will offer home delivery, dine-in as well as takeaway services.

Marketing Analysis of Juice Bar

Before starting your own juice bar business, you must carry out thorough research on your market and marketplace. It’s essential to analyze different locations to find out one in which there are relatively fewer competitors. Moreover, analyzing the buying patterns, volume and status of your customers is another important thing to do in the market analysis because usually, people with low incomes don’t spend on things like fruit juices and smoothies.

So understanding economic patterns and competitive environments by using the tools of market analysis can help you a lot in writing juice smoothie bar business plan and taking major decisions.

5.1 Market Trends

According to IBISWorld, more than 5600 juice and smoothie bars are running in the United States. Collectively these businesses have generated a revenue of $2 billion in the year 2018. The source has also reported an annual growth rate of 1.4% over the past five years. So, if you are willing to enter this venture and have planned things accurately, you surely won’t suffer a loss.

5.2 Marketing Segmentation

Knowing your customers and their financial status is really important if you are going to start some costly food-related services. Knowing your customers can help you in coming up with services that are expected to be availed by them. Since juices, smoothies, scoops are the things that can’t be afforded by low-income people so if you intend to serve them too, you must provide some additional services that can be afforded by them. And if you aim at targeting rich communities you will have to make a proper and splendid place so that they choose to come to your site.

In this juice parlour business plan on how to start a juice bar we’re providing the details of target customers of Fructose Bar.

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Passers-by: The biggest consumer of our products will be passers-by that will include people of all ages. Since our corner will be located in a crowded place which is near to schools, offices and shopping centers so we’ll employ techniques like the attractive display to convert passers-by and tourists into our customers.

5.2.2 Residential Community : Residential community isn’t really far from our location so we expect nearby residents to avail our services too. Moreover, through our home-delivery business services , residents who don’t want to come to us are expected to consume our products by paying online.

5.2.3 Working Class: Another target customer of ours will be the working class. In fact, this group can become our biggest consumer as, after an exhausting and tiring routine, working men and women opt for taking something energizing that is good for their health too.

5.2.4 Teens & Children: The last group of our target customers comprises of teens and children who’ll either be accompanied by other groups of our customers or will be coming to us themselves. Since this category isn’t much attracted to taking healthy fruit drinks thus we’ll be providing scoops, and snacks so that they can also have something to buy from us.

5.3 Business Target

Our business targets to be achieved over the span of the next few years are given here:

• To increase our sales by 8% every month for the first year and by 14% every month for the second year
• To earn a net profit margin of $10k per month by the end of the first year and $15k by the end of the second year
• To establish another juice bar in our city by the end of the first four years
• To establish and maintain a minimum cash balance of $120k

5.4 Product Pricing

Since, Fructose Bar will be providing extremely clean, fresh and nutritious juices and smoothies to its customers, it has decided to keep its prices in almost the same range as that of its competitors. After all, the company owner doesn’t want to compromise on quality by compromising on prices.

Marketing Strategy

OGS provided the services I needed in an excellent fashion. Feedback was accommodated continuously throughout and changes were fast and professional. A very positive experience with the result being a great business plan. Thanks, Bill Ostrom , Go Kin .

Before opening a juice bar business it’s necessary to think about ways that can help you in getting ahead of your competitors and approaching your target customers.

6.1 Competitive Analysis:

Before making fresh juice bar business plan Grant did research on his competitors so that he can come up with features that others lack. Competitive aspects defined by Fructose Bar are given here:

Our biggest competitive advantage is that we’ve established a comfortable place for our customers to sit in and enjoy our offerings. Our second biggest aspect is that we will be taking orders online so that if customers want to have fresh juice for themselves but don’t want to stay or wait at the stop, they can order us 10 to 15 minutes before they walk by there. Thirdly we will provide snacks and scoops besides juice and smoothies so that every person including kids and teen can have something to buy from us.

And the last thing that can benefit us is our excellent location which is near to offices, institutes resident community as well as shopping areas.

6.2 Sales Strategy

We will offer a 10% discount on our servings for the first month of our launch. To introduce our healthy and fresh offerings to the people we’ll offer a 75% discount on all our products for the first two days of our launch. Lastly, we’ll advertise our products and sitting area on social media to approach distant target customers.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

7.1 company staff.

The staff you hire can affect your business in the long run. So if you are looking for how to set up a smoothie bar you should first devise a plan to find out the most suitable employees for your business.

Grant will oversee all the operations himself, however, he’ll hire the following people:

• 1 Co-Manager to manage the bar
• 1 Accountant to manage financial records
• 3 Chefs to prepare products & juices
• 3 General Assistants to carry out routine tasks
• 1 Driver to supply products needed by the juice bar
• 2 Drivers to deliver goods to homes
• 3 Cleaners to maintain juice bar
• 1 Web Developer to run company’s sites and record online orders
• 1 Sales Executive to carry out sales strategy
• 1 Front Desk Officer as a receptionist

7.2 Average Salary of Employees

Financial plan.

If you are opening a juice bar, you need not worry about how much does juicing cost because the startup doesn’t require a lot of investment. Keeping in view the few requirements to start this business, people usually think that is a juice bar profitable or not. The answer is that the juice bar business is profitable if you select your location wisely.

Well, if you want to take a relatively larger startup, like Fructose Bar, you must have to develop a thorough financial plan. Through a financial plan, you can easily estimate profits and losses and can make planned transactions, investments, and expenses.

You can get an idea of an effective financial plan from this sample financial plan of Fructose Bar.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Juice Bar Business Plan Sample in PDF

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Juice Bar Business Plan PDF Example

• February 28, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful juice bar. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your juice bar’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a juice bar business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food and beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your juice bar concept into reality. Let’s dive in!

Our juice bar business plan is developed to incorporate all vital aspects essential for a detailed strategic blueprint. It specifies the bar’s operational processes, marketing strategies, market context, competitive landscape, management team composition, and financial projections

• Executive Summary : Provides a concise overview of the juice bar’s proposition, emphasizing a bright and inviting space for health-conscious customers to enjoy a variety of fresh, nutritious juice blends. It should also include a market analysis showcasing the sector’s growth and demand, the expertise of the management in nutrition and business operations, and a financial plan that outlines investment opportunities and revenue forecasts.
• Juice Bar & Location: Describes the juice bar’s strategic location and vibrant space, designed to offer guests a refreshing oasis to enjoy revitalizing juice creations sourced from a variety of fresh fruits and vegetables for example.
• Supply & Operations: Details the juice bar’s supply chain management, emphasizing partnerships with local farms and suppliers to ensure a fresh and nutritious selection of ingredients, and outlines the efficient inventory management and operations to enhance the guest experience.
• Key Stats: Presents data highlighting the market size , growth trends, and statistics that underscore the potential and necessity for health-focused juice bars.
• Key Trends: Highlights significant trends such as the growing consumer focus on health and wellness, the increasing demand for superfoods and customizable juice blends, and the trend towards sustainability and eco-friendly practices.
• Key Competitors : Analyzes the main competitors in the vicinity, their offerings, and how the juice bar’s unique approach and services set it apart.
• SWOT Analysis : Conducts a comprehensive analysis of Strengths, Weaknesses, Opportunities, and Threats to strategically position the juice bar.
• Marketing Plan : Details marketing strategies aimed at building brand visibility, attracting new guests, and retaining them through superior service, educational experiences, and targeted marketing efforts.
• Timeline : Sets forth key milestones and objectives from the juice bar’s setup to its launch and key growth phases.
• Management: Highlights the experienced team leading the juice bar, from nutrition experts to business operations managers, emphasizing their roles in ensuring high-quality juice selection, guest satisfaction, and smooth operations.
• Financial Plan: Projects the financial outlook for the juice bar over the next few years, detailing revenue models from juice sales, potentially expanded offerings, and retail products, cost management strategies, profit margins, and expected return on investment, ensuring a clear route to financial sustainability and growth.

Juice Bar Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your juice bar’s business plan, providing a succinct overview of your establishment and its offerings. It should highlight your market positioning, the variety of fresh juices, smoothies, and health-focused snacks you offer, its prime location, size, and a snapshot of daily operations.

This section should also delve into how your juice bar will assimilate into the local community, including an analysis of direct competitors in the vicinity, identifying who they are, along with your juice bar’s distinctive selling propositions that set it apart from these competitors.

Moreover, it should include information about the management and founding team, outlining their roles and contributions to the juice bar’s success.

Additionally, a summary of your financial forecasts, including expected revenue and profits over the next five years, should be included here to give a clear view of your juice bar’s financial strategy.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a juice bar, the Business Overview section can be effectively divided into 2 main components:

Juice Bar & Location

Briefly describe the juice bar’s physical setup, focusing on its vibrant, health-focused ambiance and the welcoming environment that invites customers.

Also mention the juice bar’s location, underscoring its accessibility and the convenience it offers to customers, such as proximity to fitness centers, office complexes, or ease of parking. Explain why this location is strategic in attracting your target clientele, emphasizing foot traffic and visibility.

Supply & Operations

Detail the range of products offered, from freshly squeezed juices and smoothies to health-centric snacks and supplements. Outline your sourcing strategy, emphasizing the importance of fresh, organic produce and sustainable sourcing practices.

Discuss your operational approach, including efficient service, hygiene standards, and waste reduction measures. Highlight your pricing strategy , ensuring it aligns with the quality of products offered and meets the expectations of your target market .

Make sure to cover here _ Juice Bar & Location _ Supply & Operations

Market Overview

Industry size & growth.

In the Market Overview of your juice bar business plan, start by exploring the size of the health and wellness beverage industry and its growth potential. This analysis is essential for grasping the market’s breadth and identifying opportunities for expansion.

Key market trends

Continue by discussing recent market trends , such as the growing consumer interest in health and nutrition, the demand for natural and organic ingredients, and the innovation in beverage offerings. For instance, spotlight the preference for beverages that support specific health goals or dietary needs, alongside the rising popularity of establishments that prioritize sustainability and ethical sourcing.

Key competitors

Then, examine the competitive landscape, which includes a spectrum of offerings from high-end specialty juice bars to more affordable, quick-service options, as well as the prevalence of pre-packaged health drinks.

For instance, highlight what sets your juice bar apart, be it through superior customer experience, a unique selection of juice blends and health-focused products, or expertise in nutritional wellness.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Dive deeper into Key competitors

First, conduct a SWOT analysis for the juice bar, highlighting Strengths (such as a diverse menu of healthy options and knowledgeable staff), Weaknesses (including seasonal fluctuations in fruit and vegetable availability or intense local competition), Opportunities (for instance, a growing public interest in health and wellness), and Threats (such as changes in health regulations or economic downturns that may reduce discretionary spending on eating out).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, an engaging online presence, and participation in local health and wellness events.

Finally, create a detailed timeline that outlines critical milestones for the juice bar’s opening, marketing initiatives, customer base development, and expansion goals, ensuring the business advances with clear direction and intention.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The management section focuses on the juice bar’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the juice bar toward its financial and operational goals.

For your juice bar business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your juice bar’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs , and capital expenditures.

For your juice bar business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How to Write a Juice Bar Business Plan: Template & Guide

Juice Bar Business Plan Outline

This standard juice bar business plan outline will cover all the essential sections that you should include in your business plan.

• Mission Statement
• Vision Statement
• Customer Focus
• Success Factors
• 3 Year profit forecast
• Business Structure
• Startup cost
• Store Design
• Products and Services
• Industry Analysis
• Target Market
• SWOT Analysis
• Sales Strategy
• Direct Mail
• Public Relations
• Advertising
• Ongoing Customer Communications
• Pre-Opening Events
• Pricing Strategy
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

Now, let’s understand each section in detail so that you can easily draft your own plan:

1. Executive Summary

An executive summary is a strong, concise overview of your juice bar business plan.

Generally, it is written at the very end once the entire plan is ready, as it outlines the most important aspects of your business, from the juice bar concept and mission-vision statements to financial reports.

It’s advised to keep this section clear, concise, and engaging to grab readers’ attention and persuade them to delve further into the rest of your plan.

2. Company Overview

The company overview section is an in-depth understanding of your business as you would give a brief introduction in the executive summary.

For your juice bar, you may provide a detailed description of your business, including the type of juice bar you operate, legal structure, location, owners, startup summary, milestones you have achieved, etc.

It helps potential investors or readers to better understand your business’s structural aspects and make informed decisions.

3. Industry and Market Analysis

The industry and market analysis is a detailed breakdown of the external business environment, summarizing the specific industries or sectors in which your business operates.

It helps you provide valuable insights into the market and highlights the broader juice bar industry, target customers, emerging market trends, potential challenges, and growth opportunities.

Hence, you’ll need to conduct thorough industry research and competitor analysis (including other juice bars, health food stores, or smoothie shops) for a successful juice bar.

4. Juice Bar Menu

Designing a sample menu for a juice bar is the most important aspect of writing a juice bar business plan. It helps you outline what types of juices or smoothies you will sell, along with other beverages or food items.

You may also list out all the flavors, seasonal specials, and additional options your juice bar will offer to cater to a diverse customer base.

Try to include a transparent and strategic pricing structure for delightful explorations and showcase there’s something for everyone.

5. Management Team

The management team section is essential to highlight the ownership structure of your business in detail.

It helps stakeholders or potential investors to closely examine and evaluate the capability, experience, and expertise of the individuals behind this juice bar venture.

So, briefly introduce each key member (including owners, managers, and baristas), along with their roles & responsibilities, educational background, industry experience, and compensation plan.

6. Marketing Plan

Your juice bar marketing plan decides how your products are displayed and resonate with your target audience.

A well-crafted marketing strategy helps you summarize how you plan to attract and retain customers, build brand awareness, and achieve your sales targets.

So, you’ll need to include a list of various sales strategies and promotional techniques tailored to your unique offerings and target market, such as USPs, online advertising, networking & partnerships, customer loyalty programs, competitive advantages, etc.

7. Operations Plan

The operations plan section emphasizes the day-to-day activities and processes required to run your business smoothly.

As a juice bar owner, this section helps you show investors a clear picture of what it takes to run a juice bar daily and how you’ll manage the intricacies of food service operations.

Try to include a detailed description of the operational workflow, sourcing & supplies, equipment, staffing requirements, and other logistic aspects.

8. Financial Plan

The financial plan is the most crucial element that helps you attract investors and secure funding. It provides a comprehensive and realistic analysis of your juice bar’s financial aspects.

This section outlines your startup costs, financial requirements, revenue projections, operating expenses, and profitability calculations.

It also ensures that your finances are well organized and you make better financial decisions.

Download Sample Juice Bar Business Plan

Need help writing a juice bar business plan from scratch? Well, here you can download our free juice bar business plan pdf and get started.

This modern business plan template is specifically designed for your juice bar businesses. It provides a step-by-step guide along with examples to help you start writing your own business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

In conclusion, having a business plan can be an immense help to open your own juice bar. It will help you manage everything from your business operations to finances, making your life easier.

Further, it encourages you to identify potential opportunities and assess the market risks. So you can focus more on innovation and ideas to grow your business.

Whether you’re aiming to start a new business or expand an existing one, start preparing your business plans in minutes with our business planning software— Upmetrics .

So, don’t wait and start planning now!

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Frequently asked questions, can i start a juice bar without any experience in the food & beverage industry.

Of course! You can start a juice bar without any industry experience. But it’s advisable to get some food & beverage industry knowledge or collaborate with people who are experienced. Conducting market research, attending workshops, or maybe hiring an experienced manager can also help you bridge the knowledge gap.

How can I raise capital for my juice bar?

There are multiple options to get funding for your juice bar, including personal savings, loans from family & friends, bank loans, SBA loans, seeking partnerships, or angel investors. Crowdfunding and grants are also viable financing options.

What factors need to be considered while choosing the best location for a juice bar?

While choosing the best location for your juice bar, consider a few factors like foot traffic, target customers, local competition, and rent outlay. Store locations near gyms, hotels, supermarkets, or colleges often offer a steady flow of health-conscious customers.

Is juice bar a profitable business?

Yes, a juice bar business can be profitable. Nowadays, the health and wellness industry has shown steady growth with an increasing demand for fresh juice compared to other beverage options. However, the profitability and success of a juice bar also depend on various factors, such as location, cost of fruits & vegetables, business operations, and more.

How can I promote my juice bar?

You may utilize the following strategies to promote your juice bar:

• Social media marketing
• Advertising in local newsletters
• Partnerships with local businesses
• Offer discounts
• Reward repeat customers
• Creating an appealing storefront

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Charlie Wettlaufer

Cold-pressed juice bar business plans: the 4 basic models.

If you’re looking for a juice bar business plan, you’ve come to the right place.

In this article, I’ll go over the four basic business models for a cold-pressed juice bar / business:

• Delivery Only
• Retail Juice Bar
• Combination

*Technically not a juice bar business, but worth considering.

I will give a high level overview of each business type and it’s pros and cons as I see them.

Note: This How to Write a Juice Business Plan PDF is a step-by-step guide to helping you write a business plan for your juice business. Download it for free!

1. Delivery Only

Delivery juice businesses have the lowest startup cost, and are an OK place to start. Some of the most successful brands today have started this way.

This business model allows you to start small. I have met several owners of successful cold-pressed juice business that started by either making juice in a rented commissary kitchen (you can usually rent by the hour), or in some cases even making juice at home and delivering your orders from there. It’s worth pointing out that it may not be totally legal under FDA regulations to run a raw juice business from home. Many people have done it successfully and continue to do so, but just be aware that the FDA may tell you to stop and make you move to a real commercial kitchen at some point.

If you want to learn more about starting a juice business from home, you can read our article here .

You can allow customers to place orders for juices and cleanses online to be delivered the next day. Or, if you have your production and inventory under control, you can deliver immediately.

You can build an ecommerce website very cheaply these days that can take order for juices and cleanses. If building an ecommerce website on a budget, I recommend starting with wix . The process really isn’t very complicated to get an ecommerce site up and running. You can also try to offer your products on local delivery apps like Uber eats .

Other than needing juice bar equipment , staff, and an ecommerce website, you will need to do some marketing. Facebook has amazingly targeted marketing these days, and it’s relatively cheap. You can, for example, advertise to people in your area who have “liked” photos and accounts related to health food, nutrition, and fitness. If your Instagram and Facebook game is on fleek  you should be able to fill a decent amount of orders, as long as the competition isn’t too high in your area.

Once you get some orders rolling you can invest in a larger production space and put some more money into a better website and marketing. Then, you can pivot to one of the more cost intensive juice bar business plans below.

2. Retail Juice Bar

Opening a brick and mortar store takes a much larger investment than a delivery only juice bar business. If you do it right though, having a retail store in a high traffic area can be great marketing for your brand. Customers can come in and “feel” what your brand is about. You can meet you customers, educate them about your products, and provide an experience beyond just selling a product.

These days, you need to do more than sell bottled juice out of a cooler. You will need to offer other beverages like smoothies and coffee, and you should offer some food items as well. The food can be simple grab-and-go items if you want to focus on the juice, but don’t take it lightly. Many of the businesses that only sell bottled juice are struggling or even closing their doors as the market has grown and customers have more options. This will continue to happen as more businesses get into fresh juice, like grocery stores and cafes.

When you grow to multiple locations, you will need to decide if you want to make your cold-pressed juice in each location, or produce it centrally in one kitchen then distribute out to your other stores. There are pros and cons with each model.

When making juice in a central location and distributing, you can reduce labor and equipment costs. With economies of scale, the more juice you can make in each batch, the cheaper it will be per ounce (there are exceptions).

The major challenge, however, is managing the inventory correctly so your stores are neither wasting juice that doesn’t sell, nor under-producing for demand. This is very difficult to do. Customers are unpredictable and something as simple as a rainy day can be devastating to a normal day of sales.

If you decide to juice in each location, you will need more equipment, and the labor costs will be slightly higher since you are making less juice per batch. There two major advantages with this method:

• You can make juice as needed throughout the day so you will be left minimal wasted juice.
• Customers appreciate the fact that their juice is fresh.

If the customer wonder if the juice has been sitting on a shelf for 3 days, they are less likely to buy. If they see juice being made, there is no doubt in their mind that the product they’re buying is fresh. A great example of successful juice business that makes juice fresh daily in each store is Cafe Gratitude .

3. Wholesale

( Note: This is not technically a juice bar business — it’s a juice factory business — but it is a plan worth considering.)

It’s hard to start small as a wholesale brand, so if you’re going to go wholesale, you probably need to go big out of the gate . This requires a big investment in marketing and a factory. There are a couple of major reasons for this:

When you are selling to 3rd parties for resale in the US, you must use HPP or another pasteurization method to achieve a 5 log kill, meaning you are ensuring that most of the potentially harmful pathogens have been killed. This means you either have to buy an HPP machine (expensive) or pay an HPP facility to process your juice for you, but normally they require a minimum order amount of thousands of bottles. Read more about HPP .

Another major challenge is that you must let the re-seller make 30%-40% profit, meaning you have to sell to them at a discount. On the other hand, you don’t need to invest in brick and mortar stores so you can keep your overhead relatively low compared to owning a bunch of juice bars.

The ultimate goal here is to get picked up by regional and national grocery stores. There are a lot of grocery stores in every country. In the US alone there are over 40,000 grocery stores. Kroger and Albertsons each own about 2,000 stores. Getting into the national distribution network can be tricky, and you probably have to get in through a distributor like UNFI . If you can accomplish that, then the “juice is loose” as they say.

4. Combination

The most successful cold-pressed juice companies are usually doing all of the above. At least one brick and mortar store in a nice area to help with branding and marketing, a great e-commerce website to order juice, and a large wholesale network.

Note: Whether you’re starting a juice bar, a juice delivery service, or a wholesale juice business, this How to Write a Juice Business Plan guide explores the key elements of a successful juice business plan , along with industry tips, resources, and downloadable content to help you write it. Get it for free!

Where to Start On Your Juice Bar Business Plan

There is no magic formula for a successful juice company, but it almost always starts with a passionate owner. You will run into serious challenges along the way, and if you’re not passionate about juice, it will be hard to find the energy to persevere.

Start small, make juice for friends and family, experiment with recipes and see what they like, and try to build a loyal following. From there, you can start talking to them about your juice business and the rest will work itself out.

Want more tips and information about starting a successful juice business? Check out one of these articles:

• 5 Tips for Starting a Cold Pressed Juice Business
• 7 Tips for Navigating Juice Bar Regulations
• Juice Bar Equipment List & Kitchen Layout
• How to Increase Your Juice Bar Business Profit

About The Author

President and CMO - Goodnature Host - Cold Pressed Truth and Goodnature Radio Creator - JuiceCon

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body. I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing. My missions is to carry on my Dad's goal - one day make Goodnature a house-hold name.

How much money can I make doing cold press? I have a single juice bar location.

Hi Jake, one of our team members will email to discuss thanks!

Hi, I need help to know how to calculate my wholesale price juice per liter. Can you help please ? Thx

Hello Adeline, the First step for calculating wholesale pricing is making sure you know how much produce is going into each bottle and then determining your exact cost per bottle, From there you can factor in your labor, bottle cost, overhead, etc. As well as your food cost. Most operations will try to run a 20-30% food cost. Then for wholesale accounts, they might raise that up to 30-35%. Please let me know if you would like to set up a quick call to discuss and answer some questions further. You can reach me at [email protected].

good information..

Hi! I’m wondering if putting fridges that we own and are partnering in shared locations near by locations can be considered a hub for our juice to be accessible in other places without having to open an additional brick and mortar? We already have one location but looking to expand without HPP

Hi Cydnie! The method your describing has been done before, and some companies do it today. It's sort of gray area. Some health departments will say that as long as the juice is not being bought and re-sold that it's ok, but others will say no. Some will say you can do it, but you need to have your own POS device at the fridge so the money goes direct to your company. Some areas will even say it's ok to Wholesale the juice. It really all depends on the local health inspectors. The best thing to do is just reach out to the local health department and ask them.

Hi, my girlfriend and I are applying for an LLC for our in home juicing business and wanted to know if we should be selecting our business as a 'Benefit Company' or should we leave both Restricted Professional and Benefit Company blank? We live in PA.

Hi Kamel, Congrats on starting a juice business!! According to what I've read, a 'Benefit Company' and a 'Restricted Professional Company' are specialized LLCs that can be formed at the time of filing or you may elect specialized status by amendment after the fact. It does not appear to me that you would elect to file with either of these statuses, but you can read more about what they entail on the Pennsylvania government site here: https://www.dos.pa.gov/BusinessCharities/Business/Resources/Pages/Pennsylvania-Limited-Liability-Company.aspx Hope this helps 😄

I want to start my own brand of lemonade with my own unique delicious unforgettable flavor!

Hi Carla, That's a great idea! I will have our chef and juice business consultant Ari send you an email so you have his contact info in case you have any questions 😄

Please I have started a juicing company from home. However, I don't add any preservatives to my juice so they always ought to be in a fridge. I've seen your your juice in a box outside cold storage. Whats the secret please?

If juice is shelf stable (doesn’t need to be cold) it means it has been heat pasteurized.

I have been Juicing and love it. I have been thinking of starting a business because I love the benefits juicing gives and feel people would enjoy it. I already have a name for it and a logo. My question is Where do I go to get certified to sale juice and to paten my logo name?

Miranda, you would need to speak to your local health department about meeting the requirements of selling juice on a commercial level. As far as your logo is concerned, you can file a trademark with the USPTO: https://www.uspto.gov/trademarks-application-process/filing-online

Hi! I'm from Mumbai (India) and I've a started a small business at home of cold press juices. In 3 months I've noticed a high demand and I sell almost 400-500 bottles a month now. My business is registered and I'm highly interested in expanding my business, however I need more money to make an investment in commercial cold press juicer like yours and HPP. My subscribers are increasing day by day and I wanted to get your opinion/suggestion whether I should stick to this subscription and delivery based business or should I actually find investment for my HPP machine? I'm honestly confused. Help would be appreciated. Thank you!!

Shieny, I think at 500 bottles per month you should stick to making raw juice and delivering it. HPP machines are over $500K US and are meant to extend shelf life so you can sell juice wholesale to retailers, which is a very different business model that is very competitive and hard to make profitable. Once you get to making hundreds of bottles per day, you could think abuot approaching some retailers to see if they would be interested in selling your juice, and if they are then you could consider partnering with a local facility that already owns an HPP machine to HPP your juice for you. Let me know if that helps

We sell organic lemonades with infused simple syrups. No cold-pressed. We have a storefront and have been approached by a nationwide chain to sell "ready-to-drink" lemonades in a pet beverage bottle. Would I still want to use HPP since I can't "hot water bath" them like we do in jars? Thanks and I'd love some ideas 😄

Have you considered pasteurizing the lemonade before bottling instead of after? That might be the best solution. HPP may not be necessary.

Dear sir, I want to start my cold press juice business, my idea is I will manufacture a juice in night and door delivery at early morning for daily basis. My question is must require HPP process in cold press juice ? I can't buy HPP machine my investment cost is low please any ideas.

HPP isn't necessary. HPP extends shelf life of juice from about 3 days to about 40 days. If you are delivering daily, no need for HPP!

hi. thank you for all those advices. i start my little juice factory 3 years ago in a shared kitchen. it was direct delivry but now i would like to start selling online. i need to pasteurize my product using HPP technic. So do you have any idea for small HPP machine on the market? also can you help me with the shelves for the product . thanks

HPP machines are all very big and very expensive ($500K+) due to the high pressure needed. Most companies pay a "HPP tolling facility" to process the product for them on a per bottle or per pound or product cost basis, for example $0.30 / per pound of juice.

Ever since I had a taste of the cold presses juices in BKK I have been wondering heavily how can bring such business to the Philippines, my country. I really want to begin even if a delivery only business initially. My problem is I don’t know where to start. Can you help me how to? Thanks so much.

Faye, I think a great place to start is by reading the other articles on this juicing blog, as there is a lot of useful information for somebody starting a juice business. Let me know if you have any questions along the way.

Hello GoodNature family! Love your commentary and your products. I will be starting a cold-press juice business very soon and I was hoping you could explain to me just how it's done! Do I buy from vegetable produce from the store or the farm? I buy a commercial juicer and then bottle it myself straight into the bottle? Then get the bottle labelled and FDA label approved? Then distribute and sell online or retail? I have done my research online but still do not understand the basic processes. How much money will I need at the beginning? I would really appreciate any feedback you can provide. Thanks in advance!

Do I buy from vegetable produce from the store or the farm?

I buy a commercial juicer and then bottle it myself straight into the bottle?

Then get the bottle labelled and FDA label approved?

Then distribute and sell online or retail?

How much money will I need at the beginning?

Hello! Im currently in the process of starting my own cold press business ...if possible, are there options for refurbished ct7

I will have someone reach out to you to discuss. Thanks!

looking to start my own raw juice business is just purchased a home juicer the small ones do these work good for start ups? im going to try and sell to friends and family first and maybe start at a few health fairs. im just now gaining information so i may have a long ways to go.

I do not advise using a domestic / home juicer for a business. You will experience low efficiency and extreme frustration trying to run a business this way. Home juicers are not meant for commercial use, and will often break down and take you 5-10x the time to make your juice. Additionally, warranties on home juicers do not cover commercial use.

Hi Charlie, This is Lucy from Czech. I've just discovered your amazing CT7. I'm slowly startuping my own business. As everyone else, I began at home, juicing custom cleanses for friends and family of mine and it always has a great success. The thing is slow juicer is simply too slow and hourly price doesn't work for me very well because the final price is unreasonable high. We're currently missing spots for cold pressed juicery in Czech, especially in my town. There's literally none. Food revolution still doesn't hit Czech that much. Major people are really into money here and don't give a damn for any healthier options of diet. Anyway, I feel I just need to revolt to this. I would really like to start from the lower cost, with some small fully equipped spot – and understand that equipment is everything. Can u give me some guidance to this? I feel totally in love with CT7 but also afraid I'm not able to go along with price, also really love the food processor on you videos... any thoughts on this? Is there any like refurb machines on your store? How about international shipping? Thanks for your beautiful work. Luc

Hi Luc, thanks for the comment. First of all -- really happy to hear that you are gaining a following with your business. Good for you! I understand that the initial equipment investment can be a hurdle when just getting into the business. It's important though, to realize that trying to use domestic juicers like you mentioned above will cost you more in the long run. I will check our refurbished stock and reach out to you via email. Thanks!

Great post! I recently opened my juice bar in a location where there was no supply for the high demand. I'm already receiving great feedback and hope to grow enough to be able to use you cold press machines.

That's great Josselyn! The best place to open a juice is where there's a small supply of juice. I'm sure you'll do fine.

Thanks for this website. It's the best informed as regards starting the business, it's really encouraging and motivation. You have and are doing a great job. You are really good nature! I would love to start with the CT7 ( small scale ) but I have a problem with having to crush the fruits before the extraction. Is there an alternative to the food processor as this will add to my start up cost. Can any blender serve without compromising the vitamins/ quality of the fruits or veggies.

Betty, a blender doesn't work for this purpose. You could use a smaller food processor but it takes a long time to make juice then. I really recommend getting the proper equipment if you're going to be running a juice business, as your success depends on it!

Hi Charlie, First of all, thank you for your great website and insights into the coldpress industry. I am working for a fruit juice startup and consider to buy one of your machines in the future (hopefully). One question remains for me is regarding the coldpress machines and their shredders. Aren’t shredders heating up the fruits while cutting them in helf and hence destroying vitamins and nutrients? Isn’t a shredder in a coldpress machine contrary to the whole “coldpress argument” ? Thanks for your explanations

sebastian this is a common question and here's my answer: It’s not 100% true to say there is NO heat added. Of course there is a little heat from friction, but the produce passes through the grinder blade very quickly, and any added heat is not detectable. If you put cold produce in, you will get cold juice out. Compared to other juicers like centrifugal, that noticeably heat the juice due to the process.

Hello! I really like your equipment. But I'm interested in one detail. How fast does the shredder rotate? I mean, is there no additional oxidation during grinding (of course this is less than a centrifugal juicer, but when compared with a screw juicer)? Can put the auger in X1 or use pumping air, will it be more effective?

Hello Good Nature Team, I am in the process to launch my own beverage coldpress brand, but still struggle to find the right facility to start production. Would you know if by law I am allowed to produce my juices in juiceries or does it have to be produced "professionally" with big juice manufacturers? I intent to sell in small supermarkets. Are there any differences in terms of legal requirements, hygiene requirements, desinfection etc. between a big juice manufacturer and a restaurant/juicery ? Kind Regards

Sebastien, congrats on starting a juice company! You can legally make juice in any commercial kitchen, but if you want to distribute wholesale you will need to HPP the juice by sending it to an HPP tolling facility. Read more here: the truth about HPP

Hello, Just wondering if anybody else has ever experienced their juices get thicker after storing in the fridge. Particularly carrot based juices?

How long are you storing your juice for?

Hello We are quiz juice bar here in saudi We are planning to buy big machine for our upgrading We would like to know what is fit on our shop We have product 250ml,1000ml cold pressed juice Thanks

Have you looked into the X1 or CT7?

In regards to the delivery only model and shelf life only being about 4 days, what are your thoughts on frozen juice? Does the juice preserve for extended periods of time when frozen?

I haven't experimented to much with freezing juice, but I do know some juice freezes and thaws quite well like apple juice, but others may lose some qualities. I think the best approach is to make juice daily for the deliveries, then the customer is getting raw, fresh juice.

Hi my questuon is can i use 1machine to extract cold and hot juices for exa.ple coffee i duced drinks And if yes which machine would that be and whats the cost in cdn $

Yakub, I do not know of a machine that makes coffee and juice, since t hey are very different processes. If you wanted to add juice to coffee, you could do that, but you would make the coffee on a different machine.

Good day , I am planning to produce pomegranate juice and be pack in a tetra pack --i wonder how we i could make it and have it pass and make it to groceries --i wonder how i could assigned its expiry etc

Hello Luther, Nice to meet you. Pomegranate juice works great with our cold press machines, typically, most grocery stores require the juice to be HPP or pasteurized in some form or another. We can definitely get you set up with more info if you would like. If you can, email me ([email protected]) how much juice you are looking to produce and I can give you some more info on what you might need to get started. Thanks

Nice breakdown.. I hope to open my own juicebar one day. 😉

Hi - I am struggling with my local health authority over dating raw, unpasteurized juice products. I make my juices using your X1 juicer/press. Are you able to help me get a professional who can assist me in shelf-life? Best, Brigid

Hello, We can definitely assist. You can email me your question about shelf life directly at [email protected]. Thanks

Simple and very useful blog. Thank you for sharing.

Is there a way to preserve juice?

Typically we recommend around a 4-day shelf life for raw unpasteurized juice depending on the ingredients in the blend, after this amount of time the color and flavor might start changing a little, If you wanted to go longer it would need some form of HPP and or approved by the local health department.

How to write a business plan for a juice bar

Writing a business plan for a juice bar is an important step in the process of setting up and running a successful juice bar.

Whether you’re starting up or looking to grow your existing business, a well-crafted plan can help ensure that your goals are met.

Luckily for you, this in-depth guide will provide you with all the information necessary!

It covers why it's important to write a business plan, what information is needed, what it should contain and look like, as well as which tools can be used effectively when creating one.

In this guide:

Why write a business plan for a juice bar?

What data is needed to create a business plan for a juice bar, how do i create a financial forecast for a juice bar, the written part of a juice bar plan, what tool should i use to write my juice bar business plan.

There are several reasons to write a juice bar business plan. Below, we cover some of the most important ones!

To set a clear roadmap

A juice bar business plan helps entrepreneurs set objectives and goals to be achieved within the next 3 to 5 years.

In order to set these goals, a roadmap that outlines how you intend to operate, including details about your products, marketing strategies and financial projections must be drawn up.

By taking the time to create a comprehensive plan that outlines where you want your juice bar business to be in three or five years’ time, you can ensure that you have all the necessary steps laid out so that it can become a reality. 

To get clarity on your financial performance

A carefully crafted business plan also provides you with an accurate financial forecast which you can compare your progress against on a regular basis.

This is key to ensuring that your juice bar remains a viable, sufficiently capitalised, and profitable business.

To secure financing

Whether you’re just getting started or already have an established business, having a well-written plan increases your chances of securing financing from banks and other investors.

This is because it provides evidence that you understand the industry and market trends well whilst outlining the fact that you intend to manage your finances responsibly. 

As a result, assurance is provided to the lender that they will be paid back on time and with interest.

Now that you know why it’s important to create a business plan for a juice bar, let's look at the information needed to create one.

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Writing a juice bar business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your plan!

Carrying out market research for a juice bar

Carrying out market research before writing a business plan for a juice bar is essential.

It helps assess demand, understand customer needs and wants, and supply. realise the level of competition in the local market.

With this information, you can create realistic sales projections that will enable you to make informed decisions about how much capital you need to launch your venture and what pricing strategies to use.

Additionally, market research can provide valuable insights into potential marketing channels which could be used to reach customers more effectively.

Developing the marketing plan for a juice bar

Budgeting, sales and marketing expenses is all essential before creating a juice bar business plan.

A comprehensive marketing plan helps ensure that the right amount of resources is allocated to marketing activities.

This plan should provide an accurate prediction of how much needs to be spent on promotions, advertising, public relations and other initiatives in order to hit your sales objectives.

The staffing and equipment needs of a juice bar

Creating a juice bar business plan requires careful consideration of the recruitment plan and investments needed to make it successful.

Initial costs as well as future investments and recruitments all need to be taken into account so that you can create realistic financial forecast.

A juice bar financial forecast includes four key components:

• The profit and loss statement, which shows how much money you made or lost
• The balance sheet, which shows what you own and owe
• The cash flow statement, which shows money coming in and out of your business
• The sources and uses table, which explains where your initial funding is coming from

Let's have a look at these in more detail.

The projected P&L statement

Your projected profit and loss statement of your juice bar shows its expected profitability and growth. 

It tells you how much revenues the juice bar will make from sales, the cost of those goods sold and operating expenses such as rent and wages.

This information is useful for making decisions about how to manage the business in order to achieve its desired level of profitability.

The projected balance sheet of your juice bar

The balance sheet shows the juice bar company's overall financial position at a specific point in time. It contains a comprehensive listing of all assets owned by the business and liabilities owed, including both current and long-term obligations.

By looking at the balance sheet, lenders, investors, and the business owner can gain a better understanding of the company's financial health.

Lenders and investors can then determine whether the juice bar is able to handle its current debts and if it has sufficient liquid assets to cover any unexpected expenditures.

The cash flow forecast

Having a cash flow statement can help make sure that your business runs smoothly and generates enough cash to stay open!

The initial financing plan

An initial financing plan, also called a sources and uses table, is a document that helps when starting a juice bar. It shows where the money used to open the juice bar comes from and how it will be spent.

Examples of startup costs for a juice bar could include company registration, website costs, and initial investment in fixed assets (equipment, refurbishment of premises, etc.). 

Now that we have discussed the financial forecast of your juice bar business plan, it is important to provide the context in which this information should be interpreted. This comes from the written part of your business plan, which outlines all other aspects related to the success of your venture.

In this section, we will discuss how you can craft an effective and compelling written part for a successful juice bar business plan.

The written part of a juice bar business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services section
• The market research analysis
• The strategy section
• The operations section
• The financial plan

It's vital that you write and present each of these sections correctly, especially if you want to secure financing for your business.

We will now cover each section in-depth, explaining what information needs to be included.

1. The executive summary

Writing the executive summary section of a juice bar business plan requires detailed research and data analysis.

The business overview should list the purpose of opening the juice bar, its location and target demographic.

For example, if the goal is to open a juice bar in a busy city, targeting clients who go for an early morning run, it would be important to include details such as the expected customer base and how the business will appeal to this demographic.

Additionally, the market overview should include data on similar juice bars in the area, competitor analysis, and overall industry trends.

It is also important to provide key financials such as startup costs, projected revenues, and expected profits.

Finally, the 'our ask' section should concisely explain how much money is sought from investors or lenders.

2. The presentation of the company

When writing a presentation for a business plan for a juice bar, it is important to focus on several key areas.

First, structure and ownership must be addressed. This would include outlining the legal entity chosen to operate the business, such as an LLC or partnership. It would also include describing the ownership breakdown, including any investors involved in the project. Additionally, the proposed location of the juice bar should be discussed.

This means providing a description of the surrounding area, as well as any available amenities and services that would be beneficial for customers (parking spaces, transport links, etc.).

Finally, it is important to give details about the management team involved in launching and running the business. Introduce key members of the team, their backgrounds, and their qualifications (university degrees, relevant industry experience, etc.).

3. The products and services section

This section should provide an overview of the types of products and services that will be offered.

It is important to include details such as the variety of juices that will be available, any food items or snacks that may be served, and any additional services such as delivery or catering.

For example, if the juice bar plans to offer freshly squeezed fruit and vegetable juices along with smoothies made with yoghurt or ice cream, this should all be included in this section.

Additionally, if there are plans to serve salads or other light meals alongside the drinks menu then these should also be listed here. Any special equipment needed for the preparation of food items can also be mentioned in this section so that potential investors can get an idea of what resources are required for running the business successfully.

4. The market analysis

When presenting the conclusion of your market analysis in the juice bar business plan, it is important for you to include information about demographics and segmentation, target markets, competition, barriers at entry and regulation.

This will help convince potential investors or lenders that there is an opportunity to make a profit with this venture.

Demographics and segmentation provide insight into who the likely customers are. Knowing which segments are most attractive can inform decisions on pricing strategies, product offerings and marketing tactics.

You should also consider the competitive landscape by assessing what other juice bars in the area offer as well as any barriers they may have encountered when entering the market.

Finally, understanding local regulations related to food safety and sanitation is essential and you should demonstrate to the reader that you have a solid handle on this.

5. The strategy section

When writing the strategy section of your juice bar business plan, you should include competitive edge, pricing strategy, marketing plan, milestones and risks and mitigants.

It is important to provide the reader of the business plan with clear insight into how they will be able to gain an advantage over competitors in terms of product quality or price point.

Additionally, a well-defined pricing structure must be outlined so that potential investors understand that the juices are sold for more than they make to produce, as well as any discounts or promotions that may be offered.

Furthermore, it is essential for success to develop a comprehensive marketing plan which outlines how customers will become aware of the product (advertising, direct marketing, etc.) and what methods are used to drive customer retention.

Including specific milestones can help demonstrate the progress being made towards achieving goals while providing transparency on areas needing improvement.

Examples of specific milestones include launching the business in three months time and reaching a break-even level of output in 6 months time.

Risks associated with opening such a venture should also be considered along with strategies for mitigating them if possible.

6. The operations section

The operations section of a juice bar business plan should include a detailed personnel plan that outlines the roles, responsibilities and qualifications of all employees. It should also identify any personnel development plans that are in place for current and future employees (training courses to help improve productivity for example).

Additionally, the business plan should outline any key assets and intellectual property (IP) associated with the company, such as trademarks, patents and copyrights.

Finally, the plan should identify any suppliers that are necessary for the business to operate successfully, such as vendors or distributors who provide key ingredients or equipment. 

7. The presentation of the financial plan

The financial plan section of the guide is where you should include the financial forecast that we talked about earlier.

Now that we have a better understanding of the content and structure of a juice bar business plan, let's look at some of the tools available to help you create it.

In this section, we will review three different solutions for creating a juice bar business plan: using Word and Excel, hiring a consultant to write your business plan, and using online business plan software. Let's get started!

Create your juice bar plan using Word or Excel

Using Word or Excel to create a business plan for a juice bar has both advantages and disadvantages.

On the one hand, the cost of using these applications is relatively low, making them an attractive option for those with a limited budget. Microsoft Excel can be used to create the financial forecast and Microsoft Word to draft the actual business plan.

The issue is that Excel is quite difficult to use for creating accurate financial forecasts without expert knowledge, and an investor might question the accuracy of a forecast created by an entrepreneur on Excel.

It is also time-consuming to create a financial forecast in Excel, and even more to keep it up to date or to track it against actuals.

Finally, using Word means starting from scratch and spending time formatting the document.

Hire a consultant to write your juice bar business plan

Outsourcing a juice bar business plan to a consultant or accountant is an attractive solution for many entrepreneurs who lack the time or expertise to create an effective business plan on their own.

Consultants and accountants are well-versed in writing plans, and can create financial forecasts with accuracy.

However, accountants often lack the industry expertise necessary to accurately forecast sales, and both accountants and consultants are expensive.

Use an online business plan software for your juice bar business plan

Another alternative is to use online business plan software .

There are several advantages to doing so:

• You are guided through the writing process by detailed instructions and examples for each part of the plan 
• You can be inspired by already written business plan templates and examples
• You can easily make your financial forecast by letting the software take care of the financial calculations for you
• You get a professional document, formatted and ready to be sent to your bank or investors
• It’s easy to track your forecast against the actual financial performance of your company, and to keep your plan up to date and relevant

If you're interested in using this type of solution, you can try our software for free by signing up here . 

We hope that this article has helped you to better understand how to write the business plan for your juice bar. Do not hesitate to contact us if you still have questions!

Also on The Business Plan Shop

• How to open a juice bar
• How to enhance the profitability of a bar
• Key factors of success for a bar

Know someone in the juice bar business? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Build a Thriving Wellness Business With the Power of Juice

How to Write Your Juice Bar Business Plan

• October 17, 2020

Are you wanting to start a juice bar business? You should, because it’s a clear avenue to capitalize on your qualifications as a health coach and Juice Guru® Certified Juice Therapist.

Juice bars can be easily set up and run to generate huge profits with minimal financial investment. But you need a plan to help you set goals and detail the steps on how you are going to accomplish them.

Benefits of a Business Plan

• If you need to raise capital, you have something to show potential investors.
• It will get you clear on all aspects of setting up the business, so you won’t come across any surprises.

Every good business plan starts with…an executive summary

But in reality, the best executive summary is done last. Why? Because it is a concise overview of what type of business you are, your product, market, location and unique selling position.

You need to have done the research for all the other sections before you create a summary of how your business is going to come to life.

If this plan is going to be used to source funding you need to make sure it is formulated and presented in a way that motivates the reader to continue reading. To do this, you can take the reader on a journey as they step inside the store or walk up to the van.

The most important thing to remember is that it’s not long. It’s only a summary of the elements and the detail that you will flesh out later in the plan. For a guide, it should be no more than a full page long.

Business Description

This section will lay out who you are, your target market, your competitive edge (Juice Guru® Certified Juice Therapist and health coach), and what product and service you are offering. Keep it to a few paragraphs and know that you will go into more details for each point you share in the sections below. You also need to explain your business model, the mode of service (in-store, deliver etc) the interior and customer experience and briefly mention the business owner or founders.

Like the executive summary, this description is best left until you have completed the rest of the plan.

The Business of Juice Bars

This is where you put in a brief description of the overall Juice bar business. Don’t assume that people understand the viability of this type of business. Reference annual revenue, and the key drivers of popularity in the industry. Explain to the reader how the current industry is going to relate to the success of your juice bar business.

Sales Plan and Strategy

This is where you must explain the models of service of your sales in depth. These can include in-store, takeaway, online orders, catering, delivery by the store, and delivery through third-party apps.

This is the section to mention your marketing strategy on how you are going to expose people to your product. Include marketing collaterals such as posters, flyers and brochures. You should also discuss your digital marketing strategy and the techniques you will utilize, such as website, social media and email marketing.

Spend some time outlining any strategic partnerships you have created, such as with gyms or fitness studios. You can also discuss how you will handle your in-house promotions, the informed selling strategy and loyalty rewards program to incentivize your customers to return.

Brand Concept

This is where you will have creative freedom – communicating what your company values are, and how they are expressed through your business concept.

You will need to flesh out what aspects of your brand that make your business unique. Outline the vision of your brand and what it represents. What are the values and how are you going to create that for your customers?

Your Competitive Advantage

What is your competitive advantage? If you are a health coach and Juice Guru® Certified Juice Therapist, this is your time to shine. If you have done other certifications, let people know. Don’t be shy in holding back.

If you have unique strategic partnerships with other business in the area, this is where you make sure they are documented.

You must show people that you have advantages over other business’ in your surrounding area.

Industry Outlook

This is not only good for investors but need to know information before you make any concrete decisions about opening up a juice bar business. You and your investors need to know where the industry is trending.

A lot of this information is online, the best quality information you will have to pay for.

Consider including the juice industry revenue statistics, growth projections, demographics research with customer avatars and patterns of buying habits. You can also discuss the technology that is aiding the industry and what advances if any are on the horizon.

Always put a predominate display of your key findings of the industry outlook in this section. Make them easy to read and relevant.

Relevant Market

Research the consumer market around the prospective location and break it down into neighbourhoods that surround the proposed location of the shopfront or van. Get a good indication of the demographics such as median age, median household income, male/female ratio, families with kids, unemployment rate. Anything that would impact on a juice bar revenue.

Then detail the prospective location – either the address or local region. Explain why you chose this address including the proximity to local wellness centers or gyms. Anything that would indicate why this is a good area for a juice bar business. For added emphasis you can add some photos of the area and the potential assets of why the market is ripe for your type of business.

Competitive Environment

This is the area where you need to clearly outline any direct or indirect competitors.

Direct competitors are considered to be within a two-mile radius and have a similar concept to your store. These would be other juice or smoothie businesses, acai bowl stores or juice vans. Include their name, what they sell, how long they have been in business, the average price point for their main product that is similar to your prospective business.

You should also include the indirect competitors within a two-mile radius of the proposed location. These are the businesses selling similar products as a part of their menus, such as cafes, coffee shops or other health food places. Include their name, what they sell, how long they have been in business and the average price point for their main item that is most similar to your business concept.

It is also good to show your key findings of this section and summarize it down into two or three bullet points.

Relevant Business Demographics

You should outline the yoga, Pilates, CrossFit and other fitness studios in the area. Detail the names and demographics they are focused towards. This will reveal your target market and prospective customers – namely health-conscious and active people with disposable income who are seeking fresh, healthy options to eat and drink. The longer the list of these types of businesses the better.

SWOT Analysis

This can be done as a bullet point list.

• Strengths – outline the strengths of your business. Consider factors such as your unique concept, the location, business experience or qualifications.
• Weaknesses – outline the weaknesses you foresee. This shows that you are thinking ahead. You can plan for these instead of being blind to them.
• Opportunities – show that you are considering the opportunities in the area in how your company can grow.
• Threats – what are the potential threats that can hinder your business success.

It’s important to share all these factors with potential investors upfront. They will ask the questions anyway. You can get ahead of the game and show that you have thought these issues through and aiming for long-term business success.

Management and Personnel

You should always have a biography of the owner or founders. Detail relevant personal information. What is your history and your vision for the business? Then drill down on your educational and professional background and how your skills can be transferred to the management of this business.

Then delegate the roles and responsibilities of the future hires from management through to the kitchen, clean and front of house crew team members. Indicate the experience requirements if needed, characteristics, the role description and key responsibilities.

Financial Assumptions

Make sure you put in the key financial assumptions of the juice bar business. This should show start-up costs of the storefront lease or van costs, build-out costs, licenses and permits, utilities deposit, equipment, menu creation, labor training, inventory, signage, marketing, etc.

Next, outline your payroll expenses and production costs.

Finally, give a breakdown of how many customers are going to have to come through the door and purchase to make your assumptions break even and profitable.

Financial Projections

Be conservative here. Know where your breakeven point is going to be and how long it is going to take to get there. What is your year-end net profit going to look like? Give a month-by-month projection for the first year. You should also indicate any financial projections into the next year, two years and beyond.

Milestone Schedule

This is a timeline of when the major steps that have to take place to launch your business. It will include the schedule for raising funds, organizing the lease, getting the relevant licenses, to the grand opening date.

Remember, you can find many templates on the internet that give you a base to work with and set out the information in a professional and easy to read manner. Utilize them. You don’t have to reinvent the wheel.

ABOUT THE HOST

Steve Prussack

Founder of Juice Guru Institute

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Juice Bar Business Plan: All you Need to Know

Juice bar business plan: all you need to know.

Having a comprehensive and expert-developed juice bar business plan is essential to raise capital from investors or banks or to simply help you outline your execution strategy. 

We’ve been in the industry for over a decade, helping many of our clients create business plans to develop and clarify their concept, as well as supporting them in the process of securing funding. This is a comprehensive guide offering key information and expert tips on how to successfully create your juice bar business plan.

What is a Juice Bar Business Plan?

A business plan is an essential document for startups that outlines the operational and financial objectives and vision of a prospective business. It contains details on the mission, plans, financial projections, and budgets, explaining how objectives will be realized.

A Juice bar business plan is the roadmap to the success of your business. Not only is it a document that succinctly expresses the vision in a structured format, but it also allows business owners to monitor progress and alignment with their vision through each stage of the process, holding the startup accountable during the journey. Additionally, a juice bar business plan is a vital document necessary to secure funding for the venture from a variety of sources. 

In this article, we’re going to share about the benefits of crafting a professional juice bar business plan, as well as why they are essential for funding approval, before breaking down the key features of a juice bar business plan, so that you can use this format as a juice bar business plan template, as you navigate this initial startup phase of your new company.

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The top 5 benefits of a juice bar business plan.

As a startup entrepreneur, having a detailed juice bar business plan will be a valuable investment of time, energy, and financial resources. Having this structured success roadmap and expression of your mission and objectives is going to offer key benefits for the entire opening and operational process.

Below are the top 5 benefits of a juice bar business plan:

1. Comprehensive Outlook for your Business

This plan will give a bigger picture of all the elements of your business, integrating things like location analysis, marketing tactics, product offerings, and management structure. As your business functions as an ‘alive’ entity, each element shifting and responding to another, it’s important to have an integrated outline for the entire company vision. 

The juice bar business plan puts all ideas in one place – the document serving as that ‘roadmap’. For example, with this plan, you’ll be able to see how the product ideas match the target market, or how your location demographic will influence marketing strategy. What you’re ideally looking for is how each and every element shows is an extension of your overall brand vision.

2. Strategic Planning

Creating and running a business is not based on guesswork – it requires a strategic focus that is clear from the outset, and through every stage of the journey. As mentioned above, the bigger picture allows you to define a clear strategy to meet these objectives and fulfill your overall mission through the different phases of the startup journey.

3. Prioritize Actions

Especially when you are dealing with a lot of moving parts in starting (and eventually running) your business, you can begin to assess what the main priorities are in each stage, to allocate time, effort, and your startup capital to the key areas first. You’ll have a much clearer idea of which steps need to be taken first, and which ones are ‘secondary steps’, once you have your plan completed.

4. Manage Budget

Since you’ll include financial statements in your business plan, you’ll be able to prioritize funds, and again stay on par with your budget as you are opening your business. There are many figures to keep on top of; from purchasing assets, products, and repaying debts if receiving loans, so your plan gives you an outline to refer to.

5. Set Milestones

As a more systematic way to track your progress, good business planning involves setting milestones that you can work towards and achieve. These are goals such as opening on a certain date, reaching a sales level, opening new locations, and more. Your business plan can include key goals and dates to reach them so that you can be held accountable to focus energy on reaching those milestones.

It’s Important to Remember

Just as a roadmap is valuable to help steer you in the right direction, there will also be many moments when the map doesn’t reveal all the paths that can be taken, and you can veer from the initial path to move onto a new one.

What we mean here is that having a plan is great for all of the reasons we discussed above, though it’s important to remember that as you move through the stages of opening and running your business, changes will also happen. Evolution is inevitable as your ideas shift and decisions are made in response to present circumstances. 

We can’t stress enough the need to be flexible and not attached to have to execute exactly how you outlined each step of the plan, as that could potentially limit your business’s growth. 

Instead, be responsive to each phase and know that it’s actually a good sign if you’re operating in ways that weren’t first considered. If you’ve made many changes from what was initially expressed in your business plan, that can actually be an indication that you are running your business from a present and proactive mindset, which is ultimately a success-based mindset to hold.

Why Business Plans are Essential to Secure Funding

Any business that is seeking funding to assist with their venture needs to demonstrate to prospective inventors that they have a sound vision and clear plan for opening their business. Not only will you need to show that your business idea will be profitable, but you’ll also need to provide financial data to convey that you understand the financial obligations and also have a clear plan to pay back inventors.

The Managing Executive of the Nedbank Small Business Services , Sibongiseni Ngundze, comments that a business plan needs to be ‘realistic and achievable.’ Essentially, the plan is a professional document that shows potential inventors that you are serious about your vision, and through the information presented, their investment won’t be considered ‘high-risk.’

Many sources that invest in/fund juice bar businesses:

• Friends and family
• Angel investors
• Other restaurant owners
• Successful business owners looking to put their money to work
• Bank loans  

The Key Elements of a Juice Bar Business Plan

A typical juice bar business plan will include the following elements. Note that this isn’t the only format of a business plan – as your particular context and concept might require additional/less information to be included in your plan. Similarly, a potential financer might also request other elements to be included in the plan.

In general, the main elements of a comprehensive juice bar business plan include:

Title Page and Contents

Whether digital or physically printed, a business plan should have a clear title page and contents list of the start of the plan outlining all of the proceeding sections with page numbers so the reader can easily navigate the plan. If you already have a logo, use that on the title page and throughout the plan, in the footer, for example, to demonstrate a more professional design.

Executive Summary

This is the essential introduction, which is also known as the ‘statement of purpose’ – it is a succinct description that encapsulates the overall plan’s mission and the reason for creating the plan. 

Key elements to be included in the executive summary are:

• Business concept (product, market, unique position).
• Financial needs (capital requested for the startup and the collateral available to secure funding).
• Projected sales and profits.
• Current business position (if any action has already been taken in the company’s formation, legal operations, founders, etc).

Note: This should be a summary of all of these elements, as they will go into much more detail in the entire plan, so the executive summary is generally no more than 3/4 of a page long.

Business Overview

Generally, this begins with a short juice and smoothie bar industry overview, including current trends and future outlook. Provide facts and figures here to show that you’ve done your research. 

State that your business falls in the foodservice sector, as well as which sub-market your business comes under (i.e grab-and-go health bar, juice-wellness experts, protein smoothies and juices, etc). Be sure to cite your sources when referring to relevant statistics. 

Continue to give an overview of the target market, competitive edge, and the product/service offering you’ll provide. Again, this is an overview, so know that more details for each point you share will be included in the categories we outline below.

Industry and Market Analysis 

This is a more detailed analysis of the market to define the size, demographics, trends, and sales potential you’ll have within the market. Frame this all in a way where you are providing how your juice bar is a unique offering for an underserved location (if applicable). 

Within this section, this is where the target market is defined. This can be done in a number of ways – simply as an explanation of your ideal customer or creative ‘customer profiles’ can even be created. 

• Competitive Analysis

Following the market analysis, provide a description of your competitors in the area, and data for how your prospective juice bars compare to what’s already available. 

Juice bar business plan example points to cover in your competitive analysis:

• Strengths and weaknesses of your competitors.
• Direct and indirect competition: Direct competition is defined as the businesses that are in the same category of offering (such as smoothie and juice bars, or certain health cafes). Indirect competition would be foodservice stores that sell similar products, though they are not in your category (such as grocery stores, Starbucks, and other cafes).
• What your distinct advantage will be through the strategy you take.
• Average product price point.
• How long each company has been in business.

Business Model and Organization

Highlight the structure of your team, including the responsibilities of each role, such as technicians (prep staff, cleaners, etc), as well as supervisor/management position key responsibilities. 

Include an overview of the tasks and expectations for each role and what your role is as the entrepreneur, founder. Additionally, you can have an entire breakout section for the founders of the company and their competitive edge/area of expertise that will enhance the startup through their experience, passion, etc.

Smart investors don’t simply invest in ‘good ideas’, they are essentially investing in people who can execute on good ideas sustainably. In this way, inventors would appreciate knowing not only where their money is going but also learning about who it is going to, through reading about the experience and expertise of the key founders of this juice bar concept.

Product Overview or Sample Menu 

Depending on where you are in your process of creating your menu, provide information on what you’ll be offering (or expect to offer), in terms of juices, smoothies, meals, retail products, etc. 

Explain why these items have been selected for your menu – why you’re taking that specific approach (e.g. cold-pressed versus regular juicing) as based on the demand and stats of the industry and your competitors, to show that it was a strategic decision. 

This is where you’ll include any creative decisions for names or menu items (or general menu theme) that you’re already clear on to show what makes your business stand out and give it a competitive edge.

Marketing and Sales Strategy

Reiterate here your positioning strategy, which is which niche within the juice and smoothie bar market you’re going to fill (i.e high-end luxury vibe, community-hub with comfortable inn-house seating, expert health tonics, and cold-press juices, etc). 

Comment on your pricing structure, with either some examples of products and their price or a range that you’ll cover. Determine how the product will reach the customer – will you opt into online delivery services? Provide online retail ordering, in-house seating, etc?

Consider promotion strategies, especially customer loyalty programs, and opening-day marketing tactics. Address elements like packaging, advertising, and both printed and digital forms of marketing (especially social media plans). 

Financial Statements

The information included in this section of your startup juice bar business plan covers two key areas – your budget and your financial revenue projections. 

State the amount capital you have available for the startup, including any funding requests (how much you are looking to raise from financers) and a budget breakdown of how much you are expecting (and able) to invest in different elements of the business. 

If you’re stumped on how much it costs to start a juice bar, take a look at our in-depth guide to calculating your budget range here. 

Also included with the budget generally is how much reserve capital you’ll also allocate to running the business for the first 4-6 months. 

In terms of the financial projections, this will be based on how you expect the cash flow to function based on the understanding you have of your expenses and projected income. You’d consider lease and other fixed costs you might already have an idea of, as well as produce costs based on your menu idea and labor budget based on your business model. 

For a new business, you’d project what your assets and liabilities might be to determine what equity you might accumulate. Since most business plans will be for a new startup, the financial projection aspect can often seem the most intimidating. 

We help our clients with their process of creating projections to include these in their business plan. Reach out to us on the form at the end of the article if you’d like assistance with this. 

This section is where all of your supportive documents will be – such as floor plan sketches, brand design, licenses and permits, letters of references, copy of your lease, other legal documents, your credit history/documentation if relevant. Also, any other documents that give proof to claims you have made in your plan, or that offer additional information that investors might like to see.

Tips for a Professional Juice Bar Business Plan 

As your craft each section we outline above, take into account the following tips to craft a professional juice bar business plan increase your chances of receiving funding:

• Use clear, direct language, rather than abstract ideas and concepts.
• It shouldn’t be too long. A plan over 40 pages is generally too long-winded for a juice bar startup. The complexity of your business model will affect how long the plan is, though. For instance, a juice kiosk business plan will often be shorter than a cafe juice bar business plan, since there’s a more simple model in a juice kiosk. 
• If your executive summary isn’t succinct, to the point, and compelling in presenting your idea, a potential funder might not even read further. 
• Use facts and figures in your business plan format. Include statistics as much as possible in your industry and target market analysis to show that you really know what you’re talking about, having done the research.
• Make it easy to understand – especially the information about the juice and smoothie industry. Present the information in a way that anyone can understand,  as your finances are likely not experts in this field.
• Some juice bar business plan samples found online can use overly technical language. This is why we advise against copy-pasting a sample business plan template, and instead, creating one from scratch. Often the most simple (yet comprehensive in information) business plan formats are the most effective.
• Never exaggerate, make false claims or misrepresent information – this can come back to bite you later on, plus, it doesn’t help you with understanding these elements about your business in having a dishonest ‘roadmap’ for your startup.
• If you are presenting the business plan to a specific financer, rather than many at the same time, research their background, examine past ventures they have funded (if you can get this info), and tailor your language and some of the information framing it to their needs.
• Give the plan to someone you trust to read throughout it and offer feedback and advice – especially if they work in the industry, have made business plans before, or know about the funding process. A business professional/consultant would be ideal to read it through before you share the plan with financers. It’s almost certain that a bank/investor generally never reads your plan twice, so it’s vital that you’re 110% confident with what you’ve created. 
• Consider working with consultants who have created business plans for the juice and smoothie bar industry, as they can assist with streamlining the process and making it much easier to navigate with a clear template on hand of successfully-funded business plans. 

This is one of the most common services our consulting company offers our clients. If you’re looking to take the guess-work out of this entire process and have our team create your plan based on your vision, get in touch with us here to speak about what we can do for you.

Frequently Asked Questions About Juice Bar Business Plans

What’s the difference between a business plan and an investment proposal?

They are quite similar. The investment proposal is purely created for the audience of investors, whereas a business plan is an internal document that is more comprehensive in the information, that can also be used as a proposal for investments, as well as your own roadmap for your startup process. Hence why we always recommend creating a business plan, rather than just an investment proposal.

Will I be guaranteed funding when I have a great business plan for my business?

No one can guarantee that your business will get funded. However, your smoothie and juice bar business plan will very much increase the chances that your business will get funded as a majority of investors and all banks will require this before considering your request for financing. When it is well-written, includes the elements listed above, and takes into account our additional tips, you’ll have a much higher chance of being seen as a worthy company to invest in. 

If you help us make our business plan, will you be able to help me to raise money once it’s complete?

We can guide you on the best avenues to secure funding. As an added service, we have also worked with clients in this stage as they bring us on to have meetings with prospective investors to support them in the process of securing funding. We can support this process, yet we do not do the entire ‘leg-work’ to obtain the funding. As the business owner, this is your role.

In Conclusion: What we Offer

Although we have offered a detailed outline of how to create a juice and smoothie bar business plan, we understand that acquiring this information and executing the details of this kind of plan can feel overwhelming. This is why we provide this service for our clients, after all, opening up a juice bar is already a massive undertaking.

We’ve completed countless business plans for our clients to support their process of receiving funding from investors, and we’d be happy to put one together for you. This way, you can be assured that you’re receiving the most comprehensive plan for your prospective business. The form above is the fastest way to get into contact with us to express your interest in our services.

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Custom menu.

Creating a menu is an art and a science. Based on the produce you have access to, our team will create an easy to produce and tasty menu for your business. This will include:

• 10 Smoothies
• 3 Acai Bowls
• 3 Wellness Shots
• 3 Stage Cleanse Program
• A complete list of benefits for all major ingredients
• Cleansing Benefits and F.A.Q

Business Plan Development

Our team of experts will put together a beautiful and comprehensive plan.

This plan will come complete with:

• Mission Statement
• Financial Projections
• Management Team
• Staff Roles and Responsibilities
• Industry Trends
• Customer Demographics
• Marketing Strategy

Menu Costing

We will put together a complete spreadsheet for your menu outlining the cost per ingredient, total product costs, and profit margin.

Equipment List

We will create a custom equipment list for your juice bar business. We will take into consideration your space, your budget and potential sales volume to determine the perfect equipment list for your business.

Location Analysis

Before you sign your lease, we will look at the many elements that will contribute to your success in a given location. We will offer our feedback on the viability of your success in this location.

Location design

Beyond aesthetics, which are clearly important, we will look at the flow of customers as well as employees to create a seamless purchasing and working experience.

You will be given a rough location design outlining the placement of all major equipment, such as P.O.S, sinks, counter-tops, and more. This can be given to your contractor-architect for official plans to be submitted if necessary.

Brand development

Having a Unique Brand Position is extremely important for any mature business. We will explore what elements make your business unique, as well as how these aspects will be reflected in all areas of your business.

Marketing Strategies

We will guide you through the implementation of proven marketing strategies on and offline to build awareness about your brand.

• Building Strategic Partnerships
• Online Marketing Strategies Through Google And Facebook
• Social Media Marketing
• Customer Loyalty Programs

Based on your total budget we will collaborate on allocating the appropriate amounts to all major categories of your business to ensure priority in spending.

Vendor Relationships

Our team will locate all relevant vendors for your business to execute your menu.

Hiring Architect

Our team will share the best practices for hiring an architect. We will also do interviews with up to 3 potential architects to offer our professional opinion on who will be the best fit and is offering the most reasonable price.

Hiring Contractor

We will review at least 3 itemized bids and from there will guide you through the process of hiring your contractor. We will also share the best methods for ensuring your contractor’s credibility, negotiate and save money during the build-out process.

Hiring Staff

Our team will offer you a perspective on the best practices for interviewing and the characteristics you want to search for when hiring great staff members. We will also hold video interviews or in-person interviews (depending on proximity) for up to 5 management level staff members being considered.

We will also discuss how many staff members are needed and what positions are needed based on your projected daily sales.

On-Site Staff Training

One of our experienced team members will come to your location for 3 days excluding travel days.

• 1st day We will meet with your core team. This could be business owners and any management staff. We will go over any last minute elements that need to be executed before training and opening.
• 2nd day We will need the entire staff there. We will go over all aspects to prepare your staff for the opening.
• 3rd day  Soft opening – This will be friends, family and a walk in traffic day with little to no marketing. Our focus will be to slowly ease your staff into real day to day production.

We will plan to travel on the days before and after this.

NOTE: All airfare and hotel fees will be taken care of by client.

More days of training are also available and will affect the total scope of the project.

Overall Operations

Best practices for educating staff, handling shift coverage, write-ups, and reducing turnover.

We will go over how to run the business operationally.

• How To Do Inventory
• Communication Between Staff
• Negotiating With Vendors
• Managing Food Cost
• Labor Costs
• Reducing Spoilage
• Increasing Sales

Administrative Documents

We will take care of all of your admin paperwork to run your business including:

• Opening and Closing Checklist
• Employee Manual
• Training Guides
• Cleaning List
• Cleanse Sign Up Forms
• Inventory Lists
• Employee Application
• Vendor Contact Forms
• Vendor Price Guides

Contact us if you have any questions or would like to begin working with us on your Full Scope Package.

First Name*

Email Address*

If you do not receive a response from us in 24 hours, please check your spam folder.

Submit the form below to beign the process.

• Cleansing Benefits and F.A.Q.

You will be given a rough location design outlining the placement of all major equipment, such as P.O.S, sinks, counter-tops and more. This can be given to your contractor-architect for official plans to be submitted if necessary.

Contact us if you have any questions or would like to begin working with us on your Committed Package.

We will have one of our chefs create a custom menu for your Juice Bar.

This will include:

We will take into consideration what ingredients you have access to. You can give us specific intentions you would like to include as well.

Our team of experts will deliver a beautiful and comprehensive business plan for your Juice Business.

This will come complete with:

I want help developing my business plan

I want help developing my business plan*

Fill out this form to speak with one of our team members to find out how we can help you launch your Juice Bar business.

How to Start a Profitable Juice Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a juice business plan., 3. develop a juice brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for juice., 6. open a business bank account and secure funding as needed., 7. set pricing for juice services., 8. acquire juice equipment and supplies., 9. obtain business insurance for juice, if required., 10. begin marketing your juice services., 11. expand your juice business..

Starting a juice business requires a thorough understanding of the market to ensure your products meet consumer needs and stand out from the competition. A comprehensive market analysis will help you identify trends, target customers, and gauge demand. Here are some key points to consider:

• Research current trends in the juice industry, including popular flavors, health claims, and packaging innovations.
• Analyze your target demographic by considering factors such as age, lifestyle, dietary preferences, and income levels.
• Examine competitors in the market to understand their product offerings, pricing strategies, and marketing tactics.
• Identify potential suppliers for high-quality fruits and vegetables, and understand the costs and logistics involved.
• Assess the retail landscape, including potential distribution channels like supermarkets, health food stores, or online platforms.
• Consider regulatory requirements for food and beverage businesses, including health codes, labeling standards, and certifications.
• Gather insights from consumer feedback on existing juice products to pinpoint gaps and opportunities in the market.

Are Juice businesses profitable?

Yes, juice businesses can be profitable. Many juice businesses have successful business models that focus on providing customers with high-quality, fresh juices. Additionally, businesses that focus on selling juices to health-conscious customers or in high-traffic areas can be particularly profitable. Properly marketing, pricing, and managing costs can also help juice businesses stay profitable.

Embarking on a juice business requires a well-crafted plan to outline your vision, establish goals, and navigate the challenges ahead. A business plan serves as a roadmap for your venture, helping you to secure financing, understand your market, and strategize for growth. Consider the following key elements when drafting your juice business plan:

• Executive Summary: Present an overview of your business concept, mission statement, and the products you intend to offer. Briefly highlight your goals and the need your business will fulfill.
• Market Analysis: Research and detail the juice market trends, customer demographics, and competitive analysis to demonstrate the demand for your products and your understanding of the industry.
• Marketing and Sales Strategy: Describe how you plan to attract customers and your approach to sales. Include pricing, advertising, and promotional plans.
• Operations Plan: Outline the day-to-day activities, from sourcing ingredients to juice production and distribution. Detail the equipment needed and the operational workflow.
• Management Structure: Define the organizational structure, detailing the roles and responsibilities of the management team and any staff.
• Financial Projections: Provide financial forecasts including startup costs, projected income statements, cash flow statements, and balance sheets for at least three years.

How does a Juice business make money?

A juice business can make money by selling freshly-made juices to customers directly. Juice businesses typically charge a premium for their products, as they are made fresh with high-quality ingredients. The business can also make money by selling its juices to restaurants and other third-party retailers. The business can also generate revenue from online sales, delivery services, and catering services.

Developing a juice brand is a critical step in establishing your juice business identity and setting yourself apart in the market. Your brand should reflect your unique selling proposition, values, and the quality of your product. Consider the following points to ensure your brand resonates with your target audience:

• Choose a Memorable Name: Your brand's name should be catchy, easy to remember, and reflect the essence of your juice products.
• Design a Distinctive Logo: Create a logo that captures the spirit of your brand and is visually appealing on packaging and marketing materials.
• Identify Your Unique Selling Proposition (USP): Clearly define what makes your juice different from competitors – be it unique flavors, organic ingredients, or health benefits.
• Develop a Brand Story: Narrate the story behind your brand to create an emotional connection with customers, such as the inspiration behind starting your juice business or your commitment to sustainability.
• Consistent Branding: Ensure that your brand's color scheme, typography, and design elements are consistent across all platforms and packaging to build brand recognition.
• Engage with Your Audience: Use social media and other marketing channels to communicate with your audience, get feedback, and build a community around your brand.

How to come up with a name for your Juice business?

Brainstorming is a great way to come up with a name for your juice business. Think of words that evoke the freshness of your juice, are catchy, and easy to remember. Consider incorporating puns or alliteration into the name to make it more memorable and unique. After you come up with a few potential names, consult friends and family for feedback to help you decide which one to go with.

Once you've laid the groundwork for your juice business, it's time to make it official. Formalizing your business registration is a critical step to ensure your operation is legal and protected. Follow these guidelines to navigate through this process:

• Choose a business structure that aligns with your goals, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation, and understand the implications of each for your juice business.
• Register your business name with the appropriate state authorities, ensuring it is unique and meets all state regulations for business names.
• Obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS) for tax purposes, especially if you plan to hire employees.
• Apply for the necessary business licenses and permits required to operate a juice business in your location, which may include a food handler's permit, health department permit, and a general business license.
• Understand and comply with any zoning laws that apply to your business location, especially if you are operating from a brick-and-mortar shop or a home-based business.
• Consider the need for insurance, such as general liability, product liability, and property insurance, to protect your business from potential risks.

Resources to help get you started:

Unlock vital resources specifically designed for juice bar entrepreneurs to gain insights into market trends, access operational best practices, and receive strategic advice for business expansion:

• Juice & Smoothie Bars in the US - IBISWorld Report: An in-depth industry report providing statistical data and analysis on market size, consumer behaviors, and competitive landscape. View Report
• Beverage Industry Magazine: Offers the latest news, trends, and innovations in the beverage market, including a focus on non-alcoholic segments like juice bars. Visit Magazine
• The Juice Bar Business Plan: Discover How to Start a Successful Juice Bar Business by Simone Armstrong: A comprehensive guide that covers planning, opening, and running a juice bar. Buy on Amazon
• The Fresh Juice Global Newsletter: A curated newsletter offering insights into the global juice market, including trends, new product launches, and expert interviews. Signup
• Specialty Food Association: Provides resources, networking opportunities, and market data for entrepreneurs in the specialty food and beverage sector, including juice bars. Explore Resources

When starting a juice business, it's crucial to ensure you have all the necessary licenses and permits to operate legally and safely. Each country, state, and even city can have different requirements, so it's important to do thorough research and comply with all regulations. Below are the steps you'll need to take:

• Research Local Regulations: Check with your local health department and small business administration to understand what's required in your area for a juice business.
• Food Service License: Apply for a food service license since you will be serving food to the public. This often involves a health department inspection.
• Business License: Obtain a general business license from your city or county clerk's office to operate legally.
• Sales Permit: If your state collects sales tax, you'll need a sales tax permit to collect and report sales tax on your products.
• Food Handler's Permit: You and your staff may need to be certified through a food safety course and acquire food handler's permits.
• Food Establishment Permit: If you are processing and bottling your own juice, an additional food establishment permit may be required.
• Zoning and Land Use Permits: Ensure your location is zoned for commercial use and that you have the proper land use permits if required.

What licenses and permits are needed to run a juice business?

Depending on the locality, licenses and permits required to run a juice business may include food service permits, a business license, health code compliance certification, and licensing to operate a commercial kitchen. In addition, the business may be subject to additional licenses and permits related to alcohol sales or other products that are sold in addition to juice.

Starting a juice business requires not only a great recipe but also smart financial planning. Opening a business bank account and securing the necessary funding are critical steps in establishing a solid foundation for your company. Here's a guide to help you navigate through these financial waters:

• Choose the right bank: Research banks that offer business accounts with low fees and good customer service. Consider also if they provide additional support for small businesses.
• Prepare the necessary documents: You will typically need your business registration documents, EIN (Employer Identification Number), and personal identification to open an account.
• Understand your funding needs: Calculate the startup costs for your juice business, including equipment, supplies, marketing, and operating expenses.
• Explore funding options: Look into traditional loans, business lines of credit, investors, crowdfunding, or small business grants that might be available for food and beverage startups.
• Build a strong business plan: A solid business plan can help convince lenders and investors that your juice business is a worthwhile investment.
• Consider specialized lenders: Some financial institutions focus on the food and beverage industry and may offer more tailored loan products for your juice business.

Setting the right price for your juice services is a critical step in ensuring the success of your business. It involves balancing costs, understanding your target market, and aligning with the industry standards. Here are some key points to consider when establishing your pricing strategy:

• Cost Analysis: Calculate the cost of ingredients, packaging, labor, and overhead to determine the baseline cost of your juices.
• Competitive Pricing: Research competitor prices to set a competitive rate that still ensures a profit margin without pricing out potential customers.
• Value-Based Pricing: Consider the perceived value of your juices. If you're using organic or high-quality ingredients, you might price higher to reflect the quality.
• Volume Discounts: Offer discounts for larger purchases to encourage bulk sales while maintaining a healthy profit margin.
• Dynamic Pricing: Be open to adjusting your prices based on seasonal availability of ingredients, special promotions, or changing market conditions.
• Tiered Pricing: Provide different pricing tiers for various sizes or subscription services to cater to different customer needs and preferences.
• Psychological Pricing: Implement pricing strategies such as charm pricing (e.g., $4.99 instead of $5) to make the cost more appealing to customers.

What does it cost to start a Juice business?

Initiating a juice business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $15000 for launching such an business. Please note, not all of these costs may be necessary to start up your juice business.

Starting a juice business requires careful selection of equipment and supplies to ensure the quality of your products and efficiency of your operations. Here are some essential items you'll need to acquire before you can start serving delicious, fresh juices to your customers.

• Commercial Juicers: Choose high-quality juicers that can handle continuous use and are easy to clean. Consider different types such as masticating, centrifugal, or triturating juicers based on the types of juice you plan to offer.
• Blenders: For smoothies and juices that require blending, invest in powerful commercial blenders.
• Refrigeration Units: Ensure you have adequate refrigeration to keep your produce fresh and to store cold-pressed juices properly.
• Produce Washers: Hygiene is crucial, so include a produce washer to thoroughly clean fruits and vegetables before juicing.
• Containers and Bottles: Stock up on a variety of containers and bottles for serving and packaging your juices, preferably in eco-friendly materials.
• Utensils and Cutting Boards: Get enough utensils and cutting boards to prep ingredients efficiently and maintain food safety.
• Sanitation Supplies: Maintain cleanliness with food-safe sanitizers, soaps, and cleaning equipment.
• POS System and Software: Invest in a point-of-sale system for processing transactions and inventory management.

List of Software, Tools and Supplies Needed to Start a Juice Business:

• Business Plan Software
• Bookkeeping Software
• Accounting Software
• Commercial Blender
• Food Processor
• Cutting Boards
• Cups and Containers
• Serving Utensils
• Labeling and Packaging Materials
• Website and Social Media Accounts
• Marketing Materials
• Point-of-Sale System
• Refrigeration Unit

Starting a juice business involves several important steps, and one of them is ensuring your business is adequately insured. Obtaining the right business insurance can protect your company from unforeseen risks and liabilities that may arise. Here's a guide to help you understand what insurance you may need:

• General Liability Insurance: Covers claims of bodily injury, property damage, and advertising injury. Essential for customer-facing businesses like a juice shop.
• Product Liability Insurance: Protects against claims related to illness or injury caused by your juice products. A must-have for any business involved in food and beverage.
• Property Insurance: Provides coverage for your equipment, inventory, and business premises in case of fire, theft, or other damages.
• Workers' Compensation Insurance: Required in most states if you have employees. It covers medical costs and lost wages if an employee gets injured on the job.
• Business Interruption Insurance: Helps recover lost income and pay for operating expenses if your business is temporarily unable to operate due to a covered loss.

Consult with an insurance agent specializing in food and beverage businesses to ensure you obtain the appropriate policies for your juice business.

Launching your juice business is thrilling, but attracting customers is crucial for success. A strategic marketing approach will help spread the word, build your brand, and draw in health-conscious consumers. Here’s how to kick-start your marketing efforts:

• Identify Your Target Audience: Understand who your ideal customers are, whether they are fitness enthusiasts, busy professionals, or health-conscious families, and tailor your marketing messages to resonate with them.
• Utilize Social Media: Create engaging content on platforms like Instagram, Facebook, and Pinterest, where visuals of your fresh juices can entice followers and turn them into customers.
• Offer Promotions and Discounts: Encourage first-time buyers with introductory offers or create a loyalty program to reward repeat customers.
• Partner with Local Businesses: Collaborate with gyms, yoga studios, and health food stores to reach potential customers and gain credibility.
• Attend Community Events: Set up a booth at local farmers' markets, fairs, and festivals to showcase your products and directly engage with the community.
• Invest in SEO: Optimize your website for search engines to increase visibility when potential customers search for juice-related terms online.
• Collect Customer Feedback: Use reviews and testimonials to build trust and refine your marketing strategies based on what resonates with your clientele.

Once your juice business has established a solid foundation, it's time to consider expansion to scale up and tap into new markets. Careful planning and strategic thinking are essential to successfully grow your business. Here are some key steps to guide you through the process:

• Research new locations for physical expansion, ensuring they have a high foot traffic and a target demographic that aligns with your brand.
• Diversify your product range to include seasonal flavors, organic options, or health-focused blends to attract a wider customer base.
• Invest in marketing and brand awareness campaigns, utilizing social media, local events, and partnerships to reach a broader audience.
• Consider offering delivery services or partnering with food delivery platforms to make your products more accessible to customers.
• Investigate wholesale opportunities, providing your juices to local cafes, gyms, and health food stores to increase your reach.
• Streamline operations and invest in more efficient equipment to boost production capabilities without compromising on quality.
• Explore online sales channels, creating a website or using e-commerce platforms to sell your juices beyond your physical location.

Juice Bar Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Juice Bar Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Juice Bar Financial Plan

Key revenue & costs.

The revenue drivers for Nectar Gods Juice Bar will come from the juice bar menu items being offered daily. The menu will consist of a wide variety of freshly pressed juices, juice cleanses, wheatgrass shots, and acai bowls..

The cost drivers will be the fruit and vegetable inventory as well as any juice bar supplies needed (juicers, blenders, cups, paper products). Other cost drivers will be the overhead expenses of payroll for the employees, accounting firm, and cost of the marketing agency.

Funding Requirements and Use of Funds

Nectar Gods Juice Bar is seeking $185,000 in debt financing to open its start-up juice bar. The funding will be dedicated for the build-out and design of the juice bar, equipment and supplies, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

• Juice Bar Build-Out and Design – $125,000
• Juice Bar supplies – $20,000
• Opening inventory – $15,000
• Working capital (to include 3 months of overhead expenses) – $15,000
• Marketing (advertising agency) – $5,000
• Accounting firm (3 months worth and establishment/permitting of business) – $5,000

Key Assumptions

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the business loan.

Initial Number of Customers Per Day: 100

Annual Lease: $50,000

Financial Projections

Income statement, balance sheet, cash flow statement.

• Purchase History

Juice Bar Business Plan Template

Trusted by 600+ Downloaders

What You Get in Your Juice Bar Business Plan Package

• A compelling & detailed pre-written Juice Bar business plan template in WORD
• A full & automatic Juice Bar financial plan model in EXCEL you can easily customize
• Customized text tailored to the Juice Bar business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed

Juice Bar Business Plan Template Description

Our Juice Bar business plan package is your most affordable and practical solution in case you wish to develop a business plan for your upcoming Juice Bar venture. It includes a pre-written business plan in Word as well as an automatic pro-forma financial plan in Excel tailored to the Juice Bar business. Don’t waste time and money on doing it from scratch, use our ready-made Juice Bar business plan to help you plan, fund, execute and successfully launch your Juice Bar startup. Check below the full details of your ready-made Juice Bar business plan package.

Juice Business Plan Document in Word

Our ready-made Juice Bar business plan template is in Word format and includes 23 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Juice Bar project. Each section and sub-section offers you a sample text that you can easily customize to make your business plan unique. Below is a small extract from your pre-written Juice Bar business plan in Word.

Juice Bar Automatic Financial Plan in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract of your automatic Juice Bar financial plan in Excel.

This Ready-Made Juice Bar Business Plan is For

• Entrepreneurs wishing to start a Juice Bar business
• Aspiring Juice Bar owners who want to create a business plan fast and easy
• F&B entrepreneurs who wish to pitch their project to investors
• F&B professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Juice Bar Business Plan Content

Executive Summary:  Our Juice Bar business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Juice Bar concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Juice Bar concept. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity: Next, your ready-made Juice Bar business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Juice Bar business. These can include issues such as lack of a particular type of Juice Bars in a certain location, low or average juice quality offered by existing players, undifferentiated offering by current actors in the market…etc.

The Solution: This section explains how your Juice Bar will take advantage of the current problems in the market and will detail your innovative solution.

Mission & Vision: Your mission will explain in a couple of sentences your Juice Bar’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Juice Bar concept. Are you planning to start with one branch today and expand into a multi-branch business model? Are you looking to transform your Juice Bar business into a franchise model?…etc.

Business Model:  This section details your Juice Bar concept using the business model canvas method. In a visually appealing table, we will detail your Juice Bar’s key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of juice mixes, smoothies and other offerings…etc. We will also provide information about your pricing by product or line of items.

Market Analysis: This important section describes the various market statistics and consumer trends in the Juice business and industry, and explains how they support your own project. The purpose of this section is to show that the market conditions are favorable for launching your new Juice Bar concept.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest global market trends in the Ice Cream industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends: This sub-section explains the local market trends that are relevant to your specific Juice Bar business in your specific area of operation.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages: After looking at the competitive landscape, we will then show how your Juice Bar business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Juice Bar intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Juice Bar’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Juice Bar project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Juice Bar project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan: Without a robust financial plan, your Juice Bar business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic and automatic Excel financial model accompanying your Juice Bar business plan.

Projected Revenue:  This module shows your Juice Bar’s revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Juice Bar’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Juice Bar’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Juice Bar’s cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Juice Bar will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Juice Bar’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Juice Bar’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Juice Bar business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Juice Bar business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Juice Bar project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Juice Bar Business Plan?

• Speed & Convenience:  Once you complete your order, you will receive the Juice Bar business plan directly in your mailbox. Since it is already pre-written with fully customizable automatic financials, you will only need to spend a couple of hours to edit it and adapt it to your own ice cream project.
• High Quality:  Your Juice Bar business plan has been written by our professional team of business plan writers and experts from the F&B industry. You will receive a professional Juice Bar business plan template ideal for presenting to potential investors or banks.
• Low-Cost:  Our pre-written Juice Bar business plan template is the most cost-effective solution in case you need to build a solid and professional Juice Bar business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Juice Bar business plan package,  do not hesitate to contact us , we are here to help.

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Moscow International Business Centre (MIBC)

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is

Estimated Investment

$12 billion

Construction Started

Moscow, Russia

Project Type

Business complex (city within a city)

CITY JSC, Moscow City Government

The Moscow International Business Centre (MIBC) is an ambitious engineering project in the centre of Moscow. The site is on an old urban area near the river embankment. The goal of the project is to create a new business district within the city.

The whole complex is to be built on a 100ha site (divided into 30 plots) designated for new development on the Krasnopresnenskaya embankment. The management company for the project is CITY Joint Stock Company (CITY JSC), a company first set up in 1992 as a collaboration between the Russian government and private investors.

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The project was first launched in the early 1990s but has been stalled for much of the last 10 years due to a lack of investment. In 2003 the project started to attract investment again and has been gaining momentum ever since.

PLOT 1: BAGRATION BRIDGE AND TOWER 2000 OFFICE COMPLEX

The first major building constructed in the MIBC project on Plot 1 was the Bagration Bridge (pedestrian bridge) and mall, completed in 1999. The second project was the Tower 2000 office complex, a multi-use business complex begun in 1996 and completed in 2001. The building is 106m high and has 30 storeys above ground and four storeys below. The total floor area of the complex is 60,000m².

The underground area contains parking garages, restaurants, retail areas and a fitness centre. Floors 3–15 and 17–26 are business offices while floors 8 and 27 have a media centre, large exhibition hall and piano bar.

The business areas are served by structured cable network, fibre optic cable, satellite broadcasting, Wi Fi and ADSL Internet access, automatic digital telephone exchange with integration of services, local broadcasting system, municipal broadcasting network, electric timing system, data collection and processing system, audio and video systems, simultaneous interpreting system, conference system, video projection system and security systems including biometric access control and a monitoring system.

The tower also has a central air conditioning system, auxiliary exhaust ventilation system, cooler and heat supply systems, Uninterruptible Power Supply system (UPS), automatic fire security system, automatic volumetric fire-fighting system, sprinkler system and automatic smoke removal system.

The general contractor for the tower was Promstroytechnologia-M Company Ltd. The facade of the tower, which is made of glass and structured concrete, was constructed by Transwall Technology. The tower is equipped with 17 computerised rapid elevators, supplied and installed by Schindler Aufzuege AG, and an outer panoramic elevator, supplied and installed by Kone Lifts. The exterior lighting equipment was supplied and installed by Thorn.

PLOTS 2 AND 3: MOSCOW WEDDING PALACE AND CITY SQUARE

The sites designated by plots 2 and 3 are now to be developed as the Moscow Wedding Palace and City Square. This will include a city square, an underground retail complex and a 14 storey multipurpose complex, which will include the Wedding Palace, banquet halls, restaurants, shops and a hotel.

The developer is Capital City Developments. The architect is Mosproject – 2. The construction started in 2005 and is scheduled to be complete by the end of 2007.

PLOT 4: AQUAPARK

The Aquapark leisure complex was started in 2002 and was completed in 2005. The site occupies a 1.74ha area adjacent to Krasnopresnenskaya embankment. It includes:

• Complex of swimming pools, water mountains and leisure attractions, restaurants and cafes and retail areas (24,352m²)
• Five-star, 30-storey hotel complex (54,640m²) built on a six-storey podium containing retail areas, restaurants and nightclubs
• Parking to accommodate 425 vehicles (13,050m²)
• The aqua park will be connected with a mooring on the Moscva River

The developer of the complex was Aqua-City Palas Company Ltd. The project required an estimated investment of $230 million. The general contractor was Liard Stroy Ltd and the designers were Mosproekt-2 of Russia and Tkhomesto Engineering of Finland.

PLOTS 6, 7 AND 8: UNDERGROUND MALL AND METRO STATIONS

A large underground complex containing the central core of the MIBC, an underground mall and two metro stations is located on these plots. Construction started in late 2001 on the 5.1ha site and was completed in mid-2004. The complex has a total floor area of 150,000m² and includes:

• 35,000m² shopping mall
• 20,000m² multi-purpose performance complex
• 10,000m² dancing complex
• 15,500m² sports and leisure complex
• 30,000m² ‘Wonderful World of Entertainment’ theme park
• 7,000m² restaurant complex
• 30,000m² hotel

The complex developer was CITY JSC and the designers were Mosproekt-2. The construction engineers were Bovis Europe and Jones Lang Lassale of the UK.

PLOT 9: CAPITAL CITY PROJECT

This project involves the construction of two connected tower blocks and a dome. The towers will be of 73 and 62 storeys high, with a 16-storey domed building containing an atrium. Connecting the buildings will be a podium building with three storeys above ground and 4–6 below ground.

The lower levels of each tower will be for office space (200,000m²), while the upper levels (above 80m) will be residential and the dome will be used as a retail area. The investment for the project is $250 million.

The developer is Capital Group; the construction engineers are Bouygues Construction and the architects are Erick van Egeraat Associated Architects of Holland. Construction has been underway since 2005 and the project is scheduled for completion in mid-2007.

PLOT 10: NABEREZHNAYA TOWER

This project involves the construction of a new office and apartment complex consisting of three A-Class buildings 16 (86m), 27 (135m) and 52 (250m) storeys high, with a total floor area of 220,000m². The construction began in mid-2003 on the 2.55ha site with the smallest of the three buildings.

The first building was completed in autumn 2004. Enka, a Turkish construction company , is carrying out the development and construction. Enka has invested a total of $150 million so far. Work is continuing on the other two buildings with completion expected in 2007.

PLOTS 11 AND 12: MIXED-USE TOWER BLOCK

The major project on these plots will be a 300m, 75-storey, mixed-use tower block with over 204,000m² of floor space. The facilities will include commercial and government offices, residential areas, retail space, leisure and health centres and a four-star hotel.

Offices will occupy the floors 4–45, while apartments are on floors 48–66. The building was designed as a two-tier skyscraper, 30 floors in the first tier and 37 in the second one. The second floor of the building will be occupied by a casino. The 47th floor will be occupied by a gymnasium.

The designers for the project are Swanke Hayden Connell Architects and the investors are Techinvest, who are investing $270 million. The contractors for the construction are Summa, a Turkish development company. Groundwork was carried out by Kaskatas. Construction on the building started in the third quarter of 2004 with completion scheduled for late 2006.

PLOT 13: FEDERATION OFFICE COMPLEX

The Federatsiya (Federation) office complex is to consist of two towers, one 57 storeys high and the other 87 storeys (345m), and a podium. The 87-storey tower will hold offices and the 57-storey tower will include residential apartments and a hotel. The total floor area of the complex will be 240,000m².

The podium will have three to five levels and 30,000m² of floor space and will contain retail areas, banking facilities, cafes, restaurants and leisure facilities. The complex will have 14 lifts built between the two towers, including four ‘Shuttle’ round-observation lifts.

Stroimontage and NIKoil Financial Group will invest more than $500 million in the project. The architects for the project are P Schweger, S Tchoban and A Asadov of Germany. Stroimontage is the general contractor for the project. Construction started in April 2004 and the complex is scheduled for completion by 2008.

PLOT 15: CITY HALL AND DUMAS

Plots 2 and 3 are owned by the Moscow City Government and original plans were for the new City Hall and Dumas (Parliament) buildings to be located there. However, these buildings will now occupy Plot 15.

The construction on Plot 15 consists of four 70-storey interconnected 308.4m buildings. The project started in November 2005 and will be finished by the end of 2007.

It is expected that all government administration will be accumulated in the new complex to provide better organisation, allowing the buildings currently in use to be sold.

The four skyscrapers will be connected by several two storey bridges between towers and eight storey bridges at the top. The highest bridges will be built in shape of letter ‘M’ for ‘Moscow’.

PLOT 16: RUSSIA TOWER

Plans for a 600m-tall tower to be built in Moscow to designs by British architect Sir Norman Foster were released in March 2006. ST Towers is the developer behind the project and is part of the ST Group.

The Russia Tower will be more than 50% higher than the Empire State Building and is to be built within the Moskva-City development on Plot 16 near the site’s border with the Third Ring Road. It will overshadow the 430m Federation Tower under construction at Moskva-City, which developers say will be the tallest building in Europe when it is completed in 2008.

The 420,000m² tower is a striking design comprising three blade-like structures arranged in a trefoil-like plan around a central core and tapering sharply toward the top, with part of the steel structure exposed on the outside like an exoskeleton.

Described by the architect as a vertical city, the tower is to house parking and retail space on nine underground levels, a public ice rink on the first floor under a spacious, pyramidal atrium, a hotel with serviced apartments above, 24 floors of office, high-end apartments on the top levels and a public observation deck at the very top. The resident population of the tower could be 25,000.

The Russia Tower is billed as an environmentally friendly project, maximizing natural ventilation and lighting, with solar cells, the collection of rainwater and snow to reduce water demand and the recycling of energy between areas with varying levels of demand. In addition, atria several floors high are to be spaced throughout the building’s central core and decorated with plants, providing the luxury apartments on the upper floors with private gardens in the sky.

The construction of the tower is expected to cost about $1.5 billion; of this about $150 million to $200 million would be supplied by ST Towers. Plans for the tower have been approved and it should be finished by about 2010. Construction has not yet started.

PLOT 17 AND 18: MULTI-PURPOSE OFFICE-HOTEL COMPLEX

The multipurpose complex will include two towers (80 and 78 floors), with a common underground space for parking. The high tower will contain office premises and the second tower will be a hotel.

The complex will also contain a roof-top restaurant with a panoramic view, cafes and bars, conference halls and billiard club. The architect is Skidmore, Owinds, and Merrill LLP. No dates have yet been announced.

PLOT 19: NORTHERN TOWERS

An office complex is being developed on this plot by ZAO Severnaya Bashnya. The Northern Towers will consist of three buildings – two 12-storey and one 29-storey. These will contain 135,000m² of floor space.

The architect is Project Institute 2 and the construction engineer is Bau Holding Strabag AG (Austria). Interior design in the building will be carried out by ABD Limited, and legal services with regard to lease documents are provided by PricewaterhouseCoopers.

The first phase of Northern Tower is scheduled for shell and core delivery by the fourth quarter of 2006. The marketing and leasing campaign has already started. Raiffeisenbank has agreed to become the first tenant of the complex.

Northern Tower will feature spectacular atriums, prime office premises and a multi-level parking for 688 cars. There will also be a multi-functional conference hall for up to 200 people, banking premises, restaurants and cafes, a fitness centre with a swimming pool operated by Reebok, a professional dental clinic and a beauty parlour.

POWER PLANT CONSTRUCTION

The power supply for the new MIBC has been a subject of much contention among foreign investors. The complex requires an efficient power distribution system operating at 20kV rather than the more typical 10kV.

CITY JSC and power supplier Mosenergo JSC put forward a proposal in 1999 to the Moscow City Government to develop a new power network for the MIBC, mini-metro, metro junction core, Eurostation and Sheremetyevo-Moscow Rapid Transit System.

The power and heat supply for the MIBC will be provided from three sources: the Mosenergo power station ‘SS-CITY-1’; the district heat and power station ‘Krasnya Prsnya’; and the MIBC power plant on Plot 7A, which entered its first phase of construction in 2002–2003 and is now well into its second phase with completion expected in 2006.

Having established the power supply sources, the next part of the project was the bulk power and distribution network to support the MIBC. Phase 1 of the MIBC power plant has seen the construction of a Gas Turbine Unit (GTU) and Heat and Power Plant (HPP) with a capacity of 50MW and a substation with two transformers for 110V from 20kV and 110V from 10kV and two 63MVA distribution units. The next phase will see an increase of capacity up to 100MW.

The developers of the power plant are CITY JSC and CITY-ENERGO Company Ltd. The contractors for the project are Liard-Stroy Ltd and the designers of the plant were Mosproekt-2 and VNIPI Energoprom.

TRANSPORTATION CONSTRUCTION

The Moscow–Sheremetyevo line is the first phase of the RTS to connect the three satellite airports to the centre of Moscow. This first line, 34.3km in length, will provide interconnectivity between the airport, regional centres and urban junctions and also interconnect with the existing municipal transport system. The project was started in 2001 and eight stations were planned. This stage is now complete.

The developer for the RTS is CITY JSC in collaboration with the City of Moscow; the designer is SNC Lavalin of Canada. The Phase 2 section of the project to extend the line to cover Vnukovo Airport was started in 2004 and is now nearing completion (scheduled to open in 2007).

The RTS development not only concerns rail links to the new commerical centre of Moscow but it is also a development in its own right. The Plot 11 development will include the construction of the new Moscow transport terminal uniting the RTS, three lines of the underground and the intercity bus terminal.

The complex will include transport stations with waiting rooms, boarding areas for VIPs, a hall of customs inspection, left-luggage offices, a 342 room hotel and ticket offices.

For this section of the development Citer Invest B.V. of the Netherlands is the developer, Behnish and Behnish Architekten of Germany are the architects. The investment is $200 million and construction is underway with an expected completion in 2007.

MINI-METRO LINE

A mini-metro line was also constructed to provide transportation within the MIBC and to connect with the historical centre of Moscow. There are three stations, one constructed in Phase 1 of the project and two in Phase 2. The three stations are Dorogomilovskaya, International and Moscow – City.

The length of the line is 5.85km. The engineering and transport contractors were Metrogiprotrans JSC. The line along with the International and Moscow – City stations came into operation in September 2005.

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Moscow International Business Center (Moscow City)

• Guide to Russia

What can you do at Moscow City?

• Dine in style: Moscow City is home to 100+ cafes and restaurants, including Europe’s highest restaurant and ice-cream shop
• See Moscow like never before: Ascend to one of Moscow City’s observation decks for an unparalleled panorama of Moscow
• Admire world-class architecture: Each of Moscow City’s skyscrapers has distinctive architecture and design
• Learn something new: Visit the Museum of High-Rise Architecture in Moscow or the Metro Museum

Moscow City is a multifunctional complex in the west of Moscow, which has come to represent the booming business of Russia’s capital. Its skyscrapers enrich Moscow’s skyline, contrasting the medieval cupolas and Stalinist high-rises. Visitors to Moscow City can enjoy entertainment high in the sky, as the complex is home not just to offices, but to restaurants, cinemas, viewing platforms, and museums.

Photo by Alex Zarubi on Unsplash

History of Moscow City

Moscow City was first conceived in 1991 by honoured Soviet architect Boris Tkhor, who proposed to construct a business center in Moscow. It would be complete with gleaming skyscrapers rivalling those of New York and London, to reflect the new life and growing ambitions of post-Soviet Russia.

The chosen site was a stone quarry and disused industrial zone in western Moscow, in between the Third Ring Road and Moskva River. Initially, the territory was divided into 20 sections arranged in a horseshoe shape around a central zone. The skyscrapers would increase in height as they spiralled around the central section, with shorter structures built on the waterfront to give the taller buildings behind a view of the river. 

Architect Gennady Sirota, who contributed to iconic projects such as the Olympic Sports Complex on Prospekt Mira, was selected as the chief architect, and many other world-famous architects were attracted to Moscow to realise their visions in Moscow City.

What can you see and do at Moscow City?

Where Moscow’s cityscape was once dominated by Stalin’s Seven Sisters skyscrapers , this is no more. Moscow City is home to eight of Russia’s ten tallest buildings, six of which exceed 300 metres in height. More buildings are still under construction there today, including the One Tower (which will be Europe’s second-tallest building). Once completed, Moscow City will comprise more than 20 innovative structures.

Each of Moscow City’s skyscrapers was designed by its own architect, lending the cluster of skyscrapers a unique appearance. Aside from being a site of architectural wonder, Moscow City is a place for leisure and entertainment with over 100 cafes and restaurants, exhibition spaces, cinemas, viewing platforms, and more.

Photo by Nikita Karimov on Unsplash

Federation Tower

• East Tower: 374m, 97 floors; West Tower: 243m, 63 floors
• Completed in 2017
• Architects: Sergey Tchoban and Peter Schweger

The East Federation Tower is the tallest building in Moscow, and the second-tallest building in Europe after the Lakhta Centre in St Petersburg. Visitors can enjoy a luxurious meal of seafood, truffles or steak at restaurant ‘Sixty’ on the 62nd floor of the West Tower, or visit Europe’s highest observation deck, ‘Panorama 360’, on the 89th floor of the East Tower.

Did you know? The ice cream and chocolate shop on the 360 observation deck are the highest in the world!

• South Tower: 354m, 85 floors; North Tower: 254m, 49 floors
• Completed in 2015
• Architect: Skidmore, Owings & Merrill LLP

The South OKO Tower is the third-tallest building in Russia and Europe. Here, you can visit ‘Ruski’ to dine on hearty Russian cuisine cooked on a real Russian stove, and have a drink in the ice bar. Alternatively, visit restaurant, nightclub and performance space ‘Birds’; the restaurant is the highest in Europe, situated on the 86th floor roof terrace alongside an observation deck. The OKO Towers are also home to karaoke club ‘City Voice’.

Did you know? Underneath OKO Towers is the largest underground parking in Europe, with 16 levels and 3,400 parking spaces.

Mercury Tower

• 339m tall, 75 floors
• Architects : Mikhail Posokhin, Frank Williams, Gennady Sirota

Another multifunctional skyscraper, which was designed as the first truly ‘green’ building in Moscow. The Mercury Tower has a distinct geometric shape and copper-coloured glazing, and was the tallest building in Europe upon completion. Visit ‘More i myaso’ (Sea and meat) on the first floor of the tower to enjoy European and Mediterranean cuisine whilst surrounded by greenery. On the 2nd and 40th floors a modern art gallery, the ‘ILONA-K artspace’, has just opened.

City of Capitals

• Moscow Tower: 302m, 76 floors; St Petersburg Tower: 257m, 65 floors
• Completed in 2009
• Architect: Bureau NBBJ

The unique geometric design of the City of Capitals towers resembles stacks of rotating blocks, and is rooted in Constructivism of the early Soviet period (many Soviet Constructivist buildings can be found in Moscow). Visitors to the Moscow Tower can enjoy a range of cuisines – traditional Italian dishes on the summer terrace of ‘Tutto Bene’, Panasian cuisine in the tropical luxury of the ‘Bamboo Bar’ on the 1st floor’, and poke or smoothie bowls at ‘Soul in the Bowl’ cafe on the 80th floor.

Tower on the Embankment

• Tower A: 84m; Tower B:127m; Tower C: 268m, 61 floors
• Completed in 2007
• Architects: Vehbi Inan and Olcay Erturk

After completion, the Tower on the Embankment was the tallest building in Europe, and is now the 13th tallest. It houses the headquarters of several large Russian and international  companies, including IBM and KPMG. There are two cafes located on the 1st floor of Tower C – self-service café ‘Obed Bufet’ (Lunch Buffet) and Bakery Chain ‘Khleb Nasushchny’ (Daily Bread).

Evolution Tower

• 255m tall, 54 floors
• Architects: Philip Nikandrov and RMJM Scotland Ltd

Evolution is Moscow City’s most recognisable tower, and the 11th tallest building in Russia. Its façade is a true architectural marvel, comprising continuous strips of curved glazing spiralling high into  the sky. According to the architect, Philip Nikandrov, the spiral shape of the tower honours centuries of architectural design in Russia, from the onion domes of St Basil's Cathedral to Vladimir Shukhov’s Tatlin Tower, a masterpiece of Constructivist design. Outside the Evolution tower is a landscaped terrace and pedestrian zone descending to the Presnenskaya Embankment, which was also designed by Nikandrov.

Did you know? Moscow’s largest wedding palace was supposed to be built on the site of the Evolution tower, though the project was abandoned.

• 239m tall, 60 floors
• Completed in 2011

Imperia’s interesting design has a curved roof and an arched glass façade. Inside the tower are various cafes including ‘City Friends’ for all-day breakfasts and light lunches, ‘Mama in the City’ for simple meals of Russian cuisine, and ‘abc kitchen’ for European and Indian-inspired dishes. Alternatively, visit ‘High Bar’ on the 56th floor for cocktails with a view. In Imperia you’ll also find the Museum of High-Rise Construction in Moscow (suitably located on the 56th floor), and the Camera Immersive Theatre.

Did you know? Inside Vystavochnaya metro station is the Metro Museum , dedicated to the history of the beautiful Moscow Metro!

• 130m tall, 26 floors
• Completed in 2001
• Architect: Boris Tkhor

Tower 2000 was Moscow City’s first tower. It stands on the opposite bank of the Moskva River, and houses a viewing platform from which visitors can admire an unparalleled panorama of Moscow City. The Bagration Bridge reaches across the river from the tower to Moscow City, and underneath are piers from where you can take boat trips.

Photo by Alexander Popov on Unsplash

Afimall is Moscow’s largest entertainment and shopping complex, home to 450 shops, cafes and restaurants, a cinema, and a virtual-reality game park. The shopping centre is located in the central section of Moscow City, and a cinema and concert hall are currently under construction there.

What’s nearby?

Sechenov Botanical Gardens: The botanical gardens of the First Moscow State Medical University was created for students’ training and research in 1946. Today it is open for free visits, and is home to a large arboretum.

Park Krasnaya Presnya: This park belonged to the Studenets estate of the Gagarin princes. It is a monument of 18th and 19th century landscaping, with Dutch ponds, ornate bridges, and tree-lined alleys. There are also sports facilities, sports equipment rental, and cafes.

Photo by Akkit  on Wikipedia

Essential information for visitors

Website: https://www.citymoscow.ru/

Email: [email protected]

Phone: +7 (495) 730-23-33

Nearest metro: Mezhdunarodnaya (closest to the skyscrapers), Delovoy Tsentr (underneath Afimall), Vystavochnaya (closest to Expocentre)

Related Tours

Moscow - St. Petersburg 3-star cruise by Vodohod

This is our most popular cruise covering Moscow and St. Petersburg and all of the significant towns between these 2 cities. Besides the Two Capitals, you will visit the ancient towns of Uglich, Yaroslavl and Goritsy, the island of Kizhi, and Mandrogui village.

Cruise Ship

Two Capitals and the Golden Ring

This tour covers the best sights of Moscow and St. Petersburg along with a trip to the Golden Ring - a group of medieval towns to the northeast of Moscow. Ancient Kremlins, onion-shaped domes and wooden architecture is just a small part of what awaits you on this amazing tour.

Accommodation

PRIVATE TOUR

Classic Moscow

This is our most popular Moscow tour that includes all the most prominent sights. You will become acquainted with ancient Russia in the Kremlin, admire Russian art in the Tretyakov Gallery, listen to street musicians as you stroll along the Old Arbat street, and learn about Soviet times on the Moscow Metro tour.

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Express to Russia

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N.J. mall proposes plan for Dave & Buster’s and athletic club to replace former Sears space

• Updated: Apr. 04, 2024, 12:07 a.m. |
• Published: Apr. 03, 2024, 11:28 a.m.

Freehold Raceway Mall's owners recently submitted a plan to the township's planning board that would bring Dave & Buster's and Freehold Athletic Club to the mall. PENNLIVE.COM

• Christopher Burch | NJ Advance Media for NJ.com

Plans for a new Dave & Buster’s in New Jersey are unfolding.

The popular restaurant and entertainment venue is attempting to make its way to the Freehold Raceway Mall in Freehold.

Freehold Raceway Mall’s owner, The Macerich Co ., submitted a proposal for Dave & Buster’s to replace the mall’s former Sears space. The space has been vacant since 2019 .

The plan also aims to bring Freehold Athletic Club to the mall (with a massive pickleball center ) — allowing Dave & Busters’ and the athletic club to split the vacant 74,620-square-foot site.

It is currently seeking approval from the township’s planning board. A hearing date has yet to be scheduled.

Dave & Buster’s will occupy 40,158 square feet of space while the gym occupies 30,720 square feet of space.

Freehold’s Dave & Buster’s is proposed to have 137 tables, 545 seats, a bar, a restaurant and an arcade. The gym is set to include five pickleball courts, a yoga studio, a golf simulator, a cryotherapy room and a juice bar.

Dave & Buster’s was founded in Texas in 1982 and has expanded to more than 140 locations nationwide.

New Restaurants & Chains Opening in New Jersey

• Big changes coming to Freehold mall, including a 30,000-square foot pickleball court
• California-based grocery chain unveils 4th N.J. store about 1 mile from ACME and ALDI supermarkets
• Tommy’s Tavern + Tap replaces Houlihan’s to open its 9th N.J. restaurant
• Target is opening a giant location right next to N.J.’s favorite grocery store

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Christopher Burch can be reached at [email protected] . Follow him on Twitter: @SwishBurch . Find NJ.com on Facebook . Have a tip? Tell us. nj.com/tips/ .

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