how to give informative speech

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How to Write an Informative Speech

Last Updated: October 6, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,390,794 times.

An informative speech tells an audience about a process, event, or concept. Whether you’re explaining how to grow a garden or describing a historical event, writing an informative speech is pretty straightforward. Knowing the topic inside and out is key, so start by conducting thorough research. Organize your speech logically so your audience can easily follow, and keep your language clear. Since speeches are recited out loud, be sure to set aside time after writing to perfect your delivery.

Researching the Topic

• Suppose your prompt instructs you to inform the audience about a hobby or activity. Make a list of your clubs, sports, and other activities, and choose the one that interests you most. Then zoom in on one particular aspect or process to focus on in your speech.
• For instance, if you like tennis, you can’t discuss every aspect of the sport in a single speech. Instead, you could focus on a specific technique, like serving the ball.

• For example, if your speech is about a historical event, find primary sources, like letters or newspaper articles published at the time of the event. Additionally, include secondary sources, such as scholarly articles written by experts on the event.
• If you’re informing the audience about a medical condition, find information in medical encyclopedias, scientific journals, and government health websites.

Tip: Organize your sources in a works cited page. Even if the assignment doesn’t require a works cited page, it’ll help you keep track of your sources. [3] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

• For instance, if your speech is on growing plants from seeds, explain the process step-by-step to a friend or relative. Ask them if any parts in your explanation seemed muddy or vague.
• Break down the material into simple terms, especially if you’re addressing a non-expert audience. Think about how you’d describe the topic to a grandparent or younger sibling. If you can’t avoid using jargon, be sure to define technical words in clear, simple terms.

• For example, if your speech is on the poet Charles Baudelaire, a strong thesis would be, “I am here to explain how city life and exotic travel shaped the key poetic themes of Charles Baudelaire’s work.”
• While the goal of an informative speech isn't to make a defensible claim, your thesis still needs to be specific. For instance, “I’m going to talk about carburetors” is vague. “My purpose today is to explain how to take apart a variable choke carburetor” is more specific.

• For instance, a speech meant to persuade an audience to support a political stance would most likely include examples of pathos, or persuasive devices that appeal to the audience's emotions.
• On the other hand, an informative speech on how to grow pitcher plants would present clear, objective steps. It wouldn't try to argue that growing pitcher plants is great or persuade listeners to grow pitcher plants.

Drafting Your Speech

• Delivering memorized remarks instead of reading verbatim is more engaging. A section of a speaking outline would look like this: III. YMCA’s Focus on Healthy Living  A. Commitment to overall health: both body and mind  B. Programs that support commitment   1. Annual Kid’s Day   2. Fitness facilities   3. Classes and group activities

• For example, you could begin with, “Have you ever wondered how a figure skater could possibly jump, twist, and land on the thin blade of an ice skate? From proper technique to the physical forces at play, I’ll explain how world-class skaters achieve jaw-dropping jumps and spins.”
• Once you've established your purpose, preview your speech: “After describing the basic technical aspects of jumping, I’ll discuss the physics behind jumps and spins. Finally, I’ll explain the 6 types of jumps and clarify why some are more difficult than others.”
• Some people prefer to write the speech's body before the introduction. For others, writing the intro first helps them figure out how to organize the rest of the speech.

• For instance, if your speech is about the causes of World War I, start by discussing nationalism in the years prior to the war. Next, describe the assassination of Archduke Ferdinand, then explain how alliances pulled the major players into open warfare.
• Transition smoothly between ideas so your audience can follow your speech. For example, write, “Now that we’ve covered how nationalism set the stage for international conflict, we can examine the event that directly led to the outbreak of World War I: the assassination of Archduke Franz Ferdinand. [11] X Research source

• For instance, your conclusion could point out, “Examining the factors that set the stage for World War I shows how intense nationalism fueled the conflict. A century after the Great War, the struggle between nationalism and globalism continues to define international politics in the twenty-first century.”

• Typically, speeches aren’t read verbatim. Instead, you’ll memorize the speech and use a bare bones outline to stay on track.

Avoid information overload: When you compose your speech, read out loud as you write. Focus on keeping your sentence structures simple and clear. Your audience will have a hard time following along if your language is too complicated. [14] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source

Perfecting Your Delivery

• While it’s generally okay to use slightly different phrasing, try to stick to your complete outline as best you can. If you veer off too much or insert too many additional words, you could end up exceeding your time limit.
• Keep in mind your speaking outline will help you stay focused. As for quotes and statistics, feel free to write them on your notecards for quick reference.

Memorization tip: Break up the speech into smaller parts, and memorize it section by section. Memorize 1 sentence then, when you feel confident, add the next. Continue practicing with gradually longer passages until you know the speech like the back of your hand.

• Instead of slouching, stand up tall with your shoulders back. In addition to projecting confidence, good posture will help you breathe deeply to support your voice.

• Have them point out any spots that dragged or seemed disorganized. Ask if your tone was engaging, if you used body language effectively, and if your volume, pitch, and pacing need any tweaks.

• If you keep exceeding the time limit, review your complete sentence outline. Cut any fluff and simplify complicated phrases. If your speech isn’t long enough, look for areas that could use more detail or consider adding another section to the body.
• Just make sure any content you add is relevant. For instance, if your speech on nationalism and World War I is 2 minutes too short, you could add a section about how nationalism manifested in specific countries, including Britain, Germany, Austria-Hungary, and Serbia.

Sample Informative Speeches

Expert Q&A

• You're probably much better at informative speeches than you think! If you have ever told your parents about your day at school or explained to a friend how to make chicken noodle soup, you already have experience giving an informative speech! Thanks Helpful 2 Not Helpful 0
• If you get nervous, try to relax, take deep breaths, and visualize calming scenery. Remember, there’s nothing to worry about. Just set yourself up for success by knowing the material and practicing. Thanks Helpful 3 Not Helpful 0
• When composing your speech, take your audience into consideration, and tailor your speech to the people you’re addressing. Thanks Helpful 2 Not Helpful 1

You Might Also Like

• ↑ https://courses.lumenlearning.com/suny-realworldcomm/chapter/11-1-informative-speeches/
• ↑ https://2012books.lardbucket.org/books/a-primer-on-communication-studies/s11-01-informative-speeches.html
• ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_works_cited_page_basic_format.html
• ↑ https://open.lib.umn.edu/communication/chapter/11-1-informative-speeches/
• ↑ https://www.comm.pitt.edu/informative-speaking
• ↑ https://rasmussen.libanswers.com/faq/337550
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-outline-a-speech
• ↑ https://wac.colostate.edu/resources/writing/guides/informative-speaking/
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.speechanddebate.org/wp-content/uploads/High-School-Competition-Events-Guide.pdf
• ↑ https://open.lib.umn.edu/communication/chapter/10-4-physical-delivery/

About This Article

To write an informative speech, start with an introduction that will grab your audience's attention and give them an idea of where the rest of your speech is headed. Next, choose 3 important points that you want to make to form the body of your speech. Then, organize the points in a logical order and write content to address each point. Finally, write a conclusion that summarizes the main points and ends with a message that you want your audience to take away from it. For tips on researching topics for an informative speech, keep reading! Did this summary help you? Yes No

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Informative Speeches — Types, Topics, and Examples

What is an informative speech?

An informative speech uses descriptions, demonstrations, and strong detail to explain a person, place, or subject. An informative speech makes a complex topic easier to understand and focuses on delivering information, rather than providing a persuasive argument.

Types of informative speeches

The most common types of informative speeches are definition, explanation, description, and demonstration.

A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

An explanatory speech presents information on the state of a given topic. The purpose is to provide a specific viewpoint on the chosen subject. Speakers typically incorporate a visual of data and/or statistics.

The speaker of a descriptive speech provides audiences with a detailed and vivid description of an activity, person, place, or object using elaborate imagery to make the subject matter memorable.

A demonstrative speech explains how to perform a particular task or carry out a process. These speeches often demonstrate the following:

How to do something

How to make something

How to fix something

How something works

How to write an informative speech

Regardless of the type, every informative speech should include an introduction, a hook, background information, a thesis, the main points, and a conclusion.

Introduction

An attention grabber or hook draws in the audience and sets the tone for the speech. The technique the speaker uses should reflect the subject matter in some way (i.e., if the topic is serious in nature, do not open with a joke). Therefore, when choosing an attention grabber, consider the following:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Common Attention Grabbers (Hooks)

Ask a question that allows the audience to respond in a non-verbal way (e.g., a poll question where they can simply raise their hands) or ask a rhetorical question that makes the audience think of the topic in a certain way yet requires no response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, which is typically done using data or statistics. The statement should surprise the audience in some way.

Provide a brief anecdote that relates to the topic in some way.

Present a “what if” scenario that connects to the subject matter of the speech.

Identify the importance of the speech’s topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

The thesis statement shares the central purpose of the speech.

Demonstrate

Preview the main ideas that will help accomplish the central purpose. Typically, informational speeches will have an average of three main ideas.

Body paragraphs

Apply the following to each main idea (body) :

Identify the main idea ( NOTE: The main points of a demonstration speech would be the individual steps.)

Provide evidence to support the main idea

Explain how the evidence supports the main idea/central purpose

Transition to the next main idea

Review or restate the thesis and the main points presented throughout the speech.

Much like the attention grabber, the closing statement should interest the audience. Some of the more common techniques include a challenge, a rhetorical question, or restating relevant information:

Provide the audience with a challenge or call to action to apply the presented information to real life.

Detail the benefit of the information.

Close with an anecdote or brief story that illustrates the main points.

Leave the audience with a rhetorical question to ponder after the speech has concluded.

Detail the relevance of the presented information.

Before speech writing, brainstorm a list of informative speech topic ideas. The right topic depends on the type of speech, but good topics can range from video games to disabilities and electric cars to healthcare and mental health.

Informative speech topics

Some common informative essay topics for each type of informational speech include the following:

Informative speech examples

The following list identifies famous informational speeches:

“Duties of American Citizenship” by Theodore Roosevelt

“Duty, Honor, Country” by General Douglas MacArthur

“Strength and Dignity” by Theodore Roosevelt

Explanation

“Give Me Liberty or Give Me Death” by Patrick Henry

“The Decision to Go to the Moon” by John F. Kennedy

“We Shall Fight on the Beaches” by Winston Churchill

Description

“I Have a Dream” by Martin Luther King, Jr.

“Pearl Harbor Address” by Franklin Delano Roosevelt

“Luckiest Man” by Lou Gehrig

Demonstration

The Way to Cook with Julia Child

This Old House with Bob Vila

Bill Nye the Science Guy with Bill Nye

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

• Chronological order
• Spatial order
• Causal order
• Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

• Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
• Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
• Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
• Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
• Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

How to Write an Informative Speech in 12 Easy Steps

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Public speaking isn’t everyone’s forte. Many people panic when asked to give a speech, whether it’s about a person or on a specific subject.

However, this mustn’t be your story or experience. With proper guidance, you can beat the anxiety and become a master communicator. In this short article, we’ll guide you on how to write a winning informative speech for your targeted audience. Let’s delve into the main issue – the critical steps involved in crafting one!

From novice to orator: 12 simple steps to write an effective informative speech

Choose an interesting topic

Your topic can break or make your speech. Take your time and choose a subject that interests you and your audience. This way, you’ll get everyone involved from start to end. Your topic should be relevant and captivating. For example, talking about the advantages of farming in a local farmer meeting can’t be as impactful as discussing the latest farming techniques.

If you have trouble choosing an updated and relevant subject, you can seek assistance from friends, family, or professionals. Quick speech writing services like FastEssay also have teams of qualified experts in different fields to help you generate ideas. You can place an order with them and get feedback quickly.

Do your research

It’s boring listening to a clueless speaker. Always remember that no audience is stupid. There are always individuals who are more connected, learned, curious, or informed than you are. Respect them by carrying out thorough research before writing and delivering your speech. 

Strive to be ahead of the curve by reading the latest publications on your subject. It wouldn’t hurt to explore fringe or emerging issues in your topic as well.

Create a clear and concise thesis statement

A thesis statement is like a roadmap that guides your speech. It shows the audience your stand on the topic and what to expect, plus it guides your footsteps as you deliver the speech.

Don’t gamble with it because your audience will hold you accountable. Instead, give yourself enough time to write a thesis that resonates with you. Remember, your job is to inform your audience and persuade them to join you.

Adopt a clear outline

A good speech must have an introduction, body, and conclusion. There’s no shortcut to this. 

Know what you’ll include in each section and follow them in chronological order. If you write an informative speech outline that starts with a conclusion and ends with body points, it will be awkward. Stick to the basic structure whether delivering a formal or informal speech.

Start with an attention-grabbing intro

Your introduction can make you win or lose the audience. Some speakers use alarmist statements while others opt for utopian imaginations. Still, others prefer deafening silence, the kind that sends the entire crowd into eerie suspense. Whichever the technique, use it to grab your audience’s attention if you’re to deliver an engaging speech.

Support your points with evidence

We’re talking about an informative speech here, not public speaking at political rallies. While a politician can get away with anything through manipulation or cunning, you can’t do so when delivering informative speeches. You must provide logical points and support them with evidence. Your arguments must also flow and connect seamlessly.

Incorporate stories and anecdotes

It doesn’t matter how informative your speech is if it’s boring. We’ve seen people sleep during some of the most important speeches. This isn’t a unique problem.

However, good orators know when to introduce a short story, proper anecdote, or visual effect to awaken the audience. Give them something to laugh at, be excited about, or even frown upon. The objective is to keep them alert and engaged.

Use simple language

Your objective is to be understood, not revered. While using jargon can earn you respect in some instances, it’s often likely to backfire. In fact, many people consider the use of complex language a showoff. Don’t allow your audience to judge you in the pursuit of self-gratification. Make your speech memorable, but not by using big words.

Use emotional devices

Studies have shown that people respond better to emotions than anything else. So when you write an informative speech, incorporate vivid imagery and powerful metaphors that can deeply connect with the audience. A good example is to share a personal story that evokes people’s empathy. They’ll likely relate to it and get inspired.

Practice delivering your speech

Public speaking has numerous risks, especially when you’re doing it for the first time. For instance, you may expect a lively audience but end up with a dead one. You may plan for an hour’s speech and finish in 10 minutes, or tell a “funny” story that no one laughs at. That’s why it’s important to rehearse your speech before delivery. This helps improve your delivery and timing and creates various scenarios for countering negative responses.

Create a memorable conclusion

How you finish your speech is just as important as how you start it. The conclusion is an opportunity to reinforce your main points. You should treat it like the only thing your audience will remember; a punchline in a comedy show. To write a conclusion for an informative speech, include only your main points. If possible, reframe them in a new, exciting way.

Seek feedback

Real growth comes from small continuous improvements – the principle of Kaizen. You should seek feedback from reliable friends, relatives, and professionals to refine your speech and make it more effective.

The importance of writing an informative speech

Why write a good informative speech? There are many motivations for this:

To educate and inform the masses

To inspire and motivate

To elevate your status and authority on a subject

To help build credibility and trust

To stimulate critical thinking

To help raise awareness about important issues

To enhance communication skills, especially public speaking

It’s all about a solid thesis statement and a punchline

Writing a great informative speech can be both involving and demanding. However, with the right guidance, even novices can be successful.

The 12 steps and examples included in the article can be a good starting point. While the format is flexible, you should include a solid thesis statement and a powerful punchline for maximum impact.

Disclaimer: this article includes a paid product promotion.

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11.1 Informative Speeches

Learning objectives.

• Identify common topic categories for informative speeches.
• Identify strategies for researching and supporting informative speeches.
• Explain the different methods of informing.
• Employ strategies for effective informative speaking, including avoiding persuasion, avoiding information overload, and engaging the audience.

Many people would rather go see an impassioned political speech or a comedic monologue than a lecture. Although informative speaking may not be the most exciting form of public speaking, it is the most common. Reports, lectures, training seminars, and demonstrations are all examples of informative speaking. That means you are more likely to give and listen to informative speeches in a variety of contexts. Some organizations, like consulting firms, and career fields, like training and development, are solely aimed at conveying information. College alumni have reported that out of many different speech skills, informative speaking is most important (Verderber, 1991). Since your exposure to informative speaking is inevitable, why not learn how to be a better producer and consumer of informative messages?

Creating an Informative Speech

As you’ll recall from Chapter 9 “Preparing a Speech” , speaking to inform is one of the three possible general purposes for public speaking. The goal of informative speaking is to teach an audience something using objective factual information. Interestingly, informative speaking is a newcomer in the world of public speaking theorizing and instruction, which began thousands of years ago with the ancient Greeks (Olbricht, 1968). Ancient philosophers and statesmen like Aristotle, Cicero, and Quintilian conceived of public speaking as rhetoric, which is inherently persuasive. During that time, and until the 1800s, almost all speaking was argumentative. Teaching and instruction were performed as debates, and even fields like science and medicine relied on argumentative reasoning instead of factual claims.

Until the 1800s, even scientific fields and medicine relied on teaching that was based on debate and argument rather than the informative-based instruction that is used today.

Monash University – Surgery Workshop 2012 – CC BY-NC 2.0.

While most instruction is now verbal, for most of modern history, people learned by doing rather than listening, as apprenticeships were much more common than classroom-based instruction. So what facilitated the change from argumentative and demonstrative teaching to verbal and informative teaching? One reason for this change was the democratization of information. Technical information used to be jealously protected by individuals, families, or guilds. Now society generally believes that information should be shared and made available to all. The increasing complexity of fields of knowledge and professions also increased the need for informative speaking. Now one must learn a history or backstory before actually engaging with a subject or trade. Finally, much of the information that has built up over time has become commonly accepted; therefore much of the history or background information isn’t disputed and can now be shared in an informative rather than argumentative way.

Choosing an Informative Speech Topic

Being a successful informative speaker starts with choosing a topic that can engage and educate the audience. Your topic choices may be influenced by the level at which you are speaking. Informative speaking usually happens at one of three levels: formal, vocational, and impromptu (Verderber, 1991). Formal informative speeches occur when an audience has assembled specifically to hear what you have to say. Being invited to speak to a group during a professional meeting, a civic gathering, or a celebration gala brings with it high expectations. Only people who have accomplished or achieved much are asked to serve as keynote speakers, and they usually speak about these experiences. Many more people deliver informative speeches at the vocational level, as part of their careers. Teachers like me spend many hours lecturing, which is a common form of informative speaking. In addition, human resources professionals give presentations about changes in policy and provide training for new employees, technicians in factories convey machine specifications and safety procedures, and servers describe how a dish is prepared in their restaurant. Last, we all convey information daily in our regular interactions. When we give a freshman directions to a campus building, summarize the latest episode of American Idol for our friend who missed it, or explain a local custom to an international student, we are engaging in impromptu informative speaking.

Whether at the formal, vocational, or impromptu level, informative speeches can emerge from a range of categories, which include objects, people, events, processes, concepts, and issues. An extended speech at the formal level may include subject matter from several of these categories, while a speech at the vocational level may convey detailed information about a process, concept, or issue relevant to a specific career.

Subjects of informative speaking at the vocational level usually relate to a speaker’s professional experience or expertise.

Peter Long – Business Meeting – CC BY 2.0.

Since we don’t have time to research or organize content for impromptu informative speaking, these speeches may provide a less detailed summary of a topic within one of these categories. A broad informative speech topic could be tailored to fit any of these categories. As you draft your specific purpose and thesis statements, think about which category or categories will help you achieve your speech goals, and then use it or them to guide your research. Table 11.1 “Sample Informative Speech Topics by Category” includes an example of how a broad informative subject area like renewable energy can be adapted to each category as well as additional sample topics.

Table 11.1 Sample Informative Speech Topics by Category

Speeches about objects convey information about any nonhuman material things. Mechanical objects, animals, plants, and fictional objects are all suitable topics of investigation. Given that this is such a broad category, strive to pick an object that your audience may not be familiar with or highlight novel relevant and interesting facts about a familiar object.

Speeches about people focus on real or fictional individuals who are living or dead. These speeches require in-depth biographical research; an encyclopedia entry is not sufficient. Introduce a new person to the audience or share little-known or surprising information about a person we already know. Although we may already be familiar with the accomplishments of historical figures and leaders, audiences often enjoy learning the “personal side” of their lives.

Speeches about concepts are less concrete than speeches about objects or people, as they focus on ideas or notions that may be abstract or multifaceted. A concept can be familiar to us, like equality, or could literally be a foreign concept like qi (or chi ), which is the Chinese conception of the energy that flows through our bodies. Use the strategies discussed in this book for making content relevant and proxemic to your audience to help make abstract concepts more concrete.

Speeches about events focus on past occasions or ongoing occurrences. A particular day in history, an annual observation, or a seldom occurring event can each serve as interesting informative topics. As with speeches about people, it’s important to provide a backstory for the event, but avoid rehashing commonly known information.

Informative speeches about processes provide a step-by-step account of a procedure or natural occurrence. Speakers may walk an audience through, or demonstrate, a series of actions that take place to complete a procedure, such as making homemade cheese. Speakers can also present information about naturally occurring processes like cell division or fermentation.

Informative speeches about processes provide steps of a procedure, such as how to make homemade cheese.

Joel Kramer – curdle – CC BY 2.0.

Last, informative speeches about issues provide objective and balanced information about a disputed subject or a matter of concern for society. It is important that speakers view themselves as objective reporters rather than commentators to avoid tipping the balance of the speech from informative to persuasive. Rather than advocating for a particular position, the speaker should seek to teach or raise the awareness of the audience.

Researching an Informative Speech Topic

Having sharp research skills is a fundamental part of being a good informative speaker. Since informative speaking is supposed to convey factual information, speakers should take care to find sources that are objective, balanced, and credible. Periodicals, books, newspapers, and credible websites can all be useful sources for informative speeches, and you can use the guidelines for evaluating supporting materials discussed in Chapter 9 “Preparing a Speech” to determine the best information to include in your speech. Aside from finding credible and objective sources, informative speakers also need to take time to find engaging information. This is where sharp research skills are needed to cut through all the typical information that comes up in the research process to find novel information. Novel information is atypical or unexpected, but it takes more skill and effort to locate. Even seemingly boring informative speech topics like the history of coupons can be brought to life with information that defies the audience’s expectations. A student recently delivered an engaging speech about coupons by informing us that coupons have been around for 125 years, are most frequently used by wealthier and more educated households, and that a coupon fraud committed by an Italian American businessman named Charles Ponzi was the basis for the term Ponzi scheme , which is still commonly used today.

As a teacher, I can attest to the challenges of keeping an audience engaged during an informative presentation. While it’s frustrating to look out at my audience of students and see glazed-over eyes peering back at me, I also know that it is my responsibility to choose interesting information and convey it in a way that’s engaging. Even though the core content of what I teach hasn’t change dramatically over the years, I constantly challenge myself to bring that core information to life through application and example. As we learned earlier, finding proxemic and relevant information and examples is typically a good way to be engaging. The basic information may not change quickly, but the way people use it and the way it relates to our lives changes. Finding current, relevant examples and finding novel information are both difficult, since you, as the researcher, probably don’t know this information exists.

Here is where good research skills become necessary to be a good informative speaker. Using advice from Chapter 9 “Preparing a Speech” should help you begin to navigate through the seas of information to find hidden treasure that excites you and will in turn excite your audience.

To avoid boring an audience, effective informative speakers possess good research skills and the ability to translate information to be engaging and relevant for an audience.

Niall Kennedy – Sleep – CC BY-NC 2.0.

As was mentioned earlier, the goal for informative speaking is to teach your audience. An audience is much more likely to remain engaged when they are actively learning. This is like a balancing act. You want your audience to be challenged enough by the information you are presenting to be interested, but not so challenged that they become overwhelmed and shut down. You should take care to consider how much information your audience already knows about a topic. Be aware that speakers who are very familiar with their speech topic tend to overestimate their audience’s knowledge about the topic. It’s better to engage your topic at a level slightly below your audience’s knowledge level than above. Most people won’t be bored by a brief review, but many people become lost and give up listening if they can’t connect to the information right away or feel it’s over their heads.

A good informative speech leaves the audience thinking long after the speech is done. Try to include some practical “takeaways” in your speech. I’ve learned many interesting and useful things from the informative speeches my students have done. Some of the takeaways are more like trivia information that is interesting to share—for example, how prohibition led to the creation of NASCAR. Other takeaways are more practical and useful—for example, how to get wine stains out of clothing and carpet or explanations of various types of student financial aid.

Organizing and Supporting an Informative Speech

You can already see that informing isn’t as easy as we may initially think. To effectively teach, a speaker must present quality information in an organized and accessible way. Once you have chosen an informative speech topic and put your research skills to the test in order to locate novel and engaging information, it’s time to organize and support your speech.

Organizational Patterns

Three organizational patterns that are particularly useful for informative speaking are topical, chronological, and spatial. As you’ll recall, to organize a speech topically, you break a larger topic down into logical subdivisions. An informative speech about labor unions could focus on unions in three different areas of employment, three historically significant strikes, or three significant legal/legislative decisions. Speeches organized chronologically trace the development of a topic or overview the steps in a process. An informative speech could trace the rise of the economic crisis in Greece or explain the steps in creating a home compost pile. Speeches organized spatially convey the layout or physical characteristics of a location or concept. An informative speech about the layout of a fire station or an astrology wheel would follow a spatial organization pattern.

Methods of Informing

Types of and strategies for incorporating supporting material into speeches are discussed in Chapter 9 “Preparing a Speech” , but there are some specific ways to go about developing ideas within informative speeches. Speakers often inform an audience using definitions, descriptions, demonstrations, and explanations. It is likely that a speaker will combine these methods of informing within one speech, but a speech can also be primarily organized using one of these methods.

Informing through Definition

Informing through definition entails defining concepts clearly and concisely and is an important skill for informative speaking. There are several ways a speaker can inform through definition: synonyms and antonyms, use or function, example, and etymology (Verderber, 1991). Defining a concept using a synonym or an antonym is a short and effective way to convey meaning. Synonyms are words that have the same or similar meanings, and antonyms are words that have opposite meanings. In a speech about how to effectively inform an audience, I would claim that using concrete words helps keep an audience engaged. I could enhance your understanding of what concrete means by defining it with synonyms like tangible and relatable . Or I could define concrete using antonyms like abstract and theoretical .

Identifying the use or function of an object, item, or idea is also a short way of defining. We may think we already know the use and function of most of the things we interact with regularly. This is true in obvious cases like cars, elevators, and smartphones. But there are many objects and ideas that we may rely on and interact with but not know the use or function. For example, QR codes (or quick response codes) are popping up in magazines, at airports, and even on t-shirts (Vuong, 2011). Many people may notice them but not know what they do. As a speaker, you could define QR codes by their function by informing the audience that QR codes allow businesses, organizations, and individuals to get information to consumers/receivers through a barcode-like format that can be easily scanned by most smartphones.

An informative speaker could teach audience members about QR codes by defining them based on their use or function.

Douglas Muth – My QR Code – CC BY-SA 2.0.

A speaker can also define a topic using examples, which are cited cases that are representative of a larger concept. In an informative speech about anachronisms in movies and literature, a speaker might provide the following examples: the film Titanic shows people on lifeboats using flashlights to look for survivors from the sunken ship (such flashlights weren’t invented until two years later) (The Past in Pictures, 2012); Shakespeare’s play Julius Caesar includes a reference to a clock, even though no mechanical clocks existed during Caesar’s time (Scholasticus K., 2012). Examples are a good way to repackage information that’s already been presented to help an audience retain and understand the content of a speech. Later we’ll learn more about how repackaging information enhances informative speaking.

Etymology refers to the history of a word. Defining by etymology entails providing an overview of how a word came to its current meaning. The Oxford English Dictionary is the best source for finding etymology and often contains interesting facts that can be presented as novel information to better engage your audience. For example, the word assassin , which refers to a person who intentionally murders another, literally means “hashish-eater” and comes from the Arabic word hashshashin . The current meaning emerged during the Crusades as a result of the practices of a sect of Muslims who would get high on hashish before killing Christian leaders—in essence, assassinating them (Oxford English Dictionary Online, 2012).

Informing through Description

As the saying goes, “Pictures are worth a thousand words.” Informing through description entails creating verbal pictures for your audience. Description is also an important part of informative speeches that use a spatial organizational pattern, since you need to convey the layout of a space or concept. Good descriptions are based on good observations, as they convey what is taken in through the senses and answer these type of questions: What did that look like? Smell like? Sound like? Feel like? Taste like? If descriptions are vivid and well written, they can actually invoke a sensory reaction in your audience. Just as your mouth probably begins to salivate when I suggest that you imagine biting into a fresh, bright yellow, freshly cut, juicy lemon wedge, so can your audience be transported to a setting or situation through your descriptions. I once had a student set up his speech about the history of streaking by using the following description: “Imagine that you are walking across campus to your evening class. You look up to see a parade of hundreds upon hundreds of your naked peers jogging by wearing little more than shoes.”

Informing through Demonstration

When informing through demonstration , a speaker gives verbal directions about how to do something while also physically demonstrating the steps. Early morning infomercials are good examples of demonstrative speaking, even though they are also trying to persuade us to buy their “miracle product.” Whether straightforward or complex, it’s crucial that a speaker be familiar with the content of their speech and the physical steps necessary for the demonstration. Speaking while completing a task requires advanced psycho-motor skills that most people can’t wing and therefore need to practice. Tasks suddenly become much more difficult than we expect when we have an audience. Have you ever had to type while people are reading along with you? Even though we type all the time, even one extra set of eyes seems to make our fingers more clumsy than usual.

Television chefs are excellent examples of speakers who frequently inform through demonstration. While many of them make the process of speaking while cooking look effortless, it took much practice over many years to make viewers think it is effortless.

Television chefs inform through demonstration. Although they make it seem easy, it is complex and difficult.

Gordonramsaysubmissions – gordon ramsay 7 – CC BY 2.0.

Part of this practice also involves meeting time limits. Since television segments are limited and chefs may be demonstrating and speaking live, they have to be able to adapt as needed. Demonstration speeches are notorious for going over time, especially if speakers haven’t practiced with their visual aids / props. Be prepared to condense or edit as needed to meet your time limit. The reality competition show The Next Food Network Star captures these difficulties, as many experienced cooks who have the content knowledge and know how to physically complete their tasks fall apart when faced with a camera challenge because they just assumed they could speak and cook at the same time.

Tips for Demonstration Speeches

• Include personal stories and connections to the topic, in addition to the “how-to” information, to help engage your audience.
• Ask for audience volunteers (if appropriate) to make the demonstration more interactive.
• Include a question-and-answer period at the end (if possible) so audience members can ask questions and seek clarification.
• Follow an orderly progression. Do not skip around or backtrack when reviewing the steps.
• Use clear signposts like first , second , and third .
• Use orienting material like internal previews and reviews, and transitions.
• Group steps together in categories, if needed, to help make the information more digestible.
• Assess the nonverbal feedback of your audience. Review or slow down if audience members look lost or confused.
• Practice with your visual aids / props many times. Things suddenly become more difficult and complicated than you expect when an audience is present.
• Practice for time and have contingency plans if you need to edit some information out to avoid going over your time limit.

Informing through Explanation

Informing through explanation entails sharing how something works, how something came to be, or why something happened. This method of informing may be useful when a topic is too complex or abstract to demonstrate. When presenting complex information make sure to break the topic up into manageable units, avoid information overload, and include examples that make the content relevant to the audience. Informing through explanation works well with speeches about processes, events, and issues. For example, a speaker could explain the context surrounding the Lincoln-Douglas debates or the process that takes place during presidential primaries.

“Getting Plugged In”

TED Talks as a Model of Effective Informative Speaking

Over the past few years, I have heard more and more public speaking teachers mention their use of TED speeches in their classes. What started in 1984 as a conference to gather people involved in Technology, Entertainment, and Design has now turned into a worldwide phenomenon that is known for its excellent speeches and presentations, many of which are informative in nature. [1] The motto of TED is “Ideas worth spreading,” which is in keeping with the role that we should occupy as informative speakers. We should choose topics that are worth speaking about and then work to present them in such a way that audience members leave with “take-away” information that is informative and useful. TED fits in with the purpose of the “Getting Plugged In” feature in this book because it has been technology focused from the start. For example, Andrew Blum’s speech focuses on the infrastructure of the Internet, and Pranav Mistry’s speech focuses on a new technology he developed that allows for more interaction between the physical world and the world of data. Even speakers who don’t focus on technology still skillfully use technology in their presentations, as is the case with David Gallo’s speech about exotic underwater life. Here are links to all these speeches:

• Andrew Blum’s speech: What Is the Internet, Really? http://www.ted.com/talks/andrew_blum_what_is_the_internet_really.html
• Pranav Mistry’s speech: The Thrilling Potential of Sixth Sense Technology. http://www.ted.com/talks/pranav_mistry_the_thrilling_potential_of_sixthsense_technology.html
• David Gallo’s speech: Underwater Astonishments. http://www.ted.com/talks/david_gallo_shows_underwater_astonishments.html
• What can you learn from the TED model and/or TED speakers that will help you be a better informative speaker?
• In what innovative and/or informative ways do the speakers reference or incorporate technology in their speeches?

Effective Informative Speaking

There are several challenges to overcome to be an effective informative speaker. They include avoiding persuasion, avoiding information overload, and engaging your audience.

Avoiding Persuasion

We should avoid thinking of informing and persuading as dichotomous, meaning that it’s either one or the other. It’s more accurate to think of informing and persuading as two poles on a continuum, as in Figure 11.1 “Continuum of Informing and Persuading” (Olbricht, 1968). Most persuasive speeches rely on some degree of informing to substantiate the reasoning. And informative speeches, although meant to secure the understanding of an audience, may influence audience members’ beliefs, attitudes, values, or behaviors.

Figure 11.1 Continuum of Informing and Persuading

Speakers can look to three areas to help determine if their speech is more informative or persuasive: speaker purpose, function of information, and audience perception (Verderber, 1991). First, for informative speaking, a speaker’s purpose should be to create understanding by sharing objective, factual information. Specific purpose and thesis statements help establish a speaker’s goal and purpose and can serve as useful reference points to keep a speech on track. When reviewing your specific purpose and thesis statement, look for words like should / shouldn’t , good / bad , and right / wrong , as these often indicate a persuasive slant in the speech.

Second, information should function to clarify and explain in an informative speech. Supporting materials shouldn’t function to prove a thesis or to provide reasons for an audience to accept the thesis, as they do in persuasive speeches. Although informative messages can end up influencing the thoughts or behaviors of audience members, that shouldn’t be the goal.

Third, an audience’s perception of the information and the speaker helps determine whether a speech is classified as informative or persuasive. The audience must perceive that the information being presented is not controversial or disputed, which will lead audience members to view the information as factual. The audience must also accept the speaker as a credible source of information. Being prepared, citing credible sources, and engaging the audience help establish a speaker’s credibility. Last, an audience must perceive the speaker to be trustworthy and not have a hidden agenda. Avoiding persuasion is a common challenge for informative speakers, but it is something to consider, as violating the speaking occasion may be perceived as unethical by the audience. Be aware of the overall tone of your speech by reviewing your specific purpose and thesis to make sure your speech isn’t tipping from informative to persuasive.

Words like should / shouldn’t , good / bad , and right / wrong in a specific purpose and/or thesis statement often indicate that the speaker’s purpose is tipping from informative to persuasive.

Hans Splinter – balance – CC BY-ND 2.0.

Avoiding Information Overload

Many informative speakers have a tendency to pack a ten-minute speech with as much information as possible. This can result in information overload , which is a barrier to effective listening that occurs when a speech contains more information than an audience can process. Editing can be a difficult task, but it’s an important skill to hone, because you will be editing more than you think. Whether it’s reading through an e-mail before you send it, condensing a report down to an executive summary, or figuring out how to fit a client’s message on the front page of a brochure, you will have to learn how to discern what information is best to keep and what can be thrown out. In speaking, being a discerning editor is useful because it helps avoid information overload. While a receiver may not be attracted to a brochure that’s covered in text, they could take the time to read it, and reread it, if necessary. Audience members cannot conduct their own review while listening to a speaker live. Unlike readers, audience members can’t review words over and over (Verderber, 1991). Therefore competent speakers, especially informative speakers who are trying to teach their audience something, should adapt their message to a listening audience. To help avoid information overload, adapt your message to make it more listenable.

Although the results vary, research shows that people only remember a portion of a message days or even hours after receiving it (Janusik, 2012). If you spend 100 percent of your speech introducing new information, you have wasted approximately 30 percent of your time and your audience’s time. Information overload is a barrier to effective listening, and as good speakers, we should be aware of the limitations of listening and compensate for that in our speech preparation and presentation. I recommend that my students follow a guideline that suggests spending no more than 30 percent of your speech introducing new material and 70 percent of your speech repackaging that information. I specifically use the word repackaging and not repeating . Simply repeating the same information would also be a barrier to effective listening, since people would just get bored. Repackaging will help ensure that your audience retains most of the key information in the speech. Even if they don’t remember every example, they will remember the main underlying point.

Avoiding information overload requires a speaker to be a good translator of information. To be a good translator, you can compare an unfamiliar concept with something familiar, give examples from real life, connect your information to current events or popular culture, or supplement supporting material like statistics with related translations of that information. These are just some of the strategies a good speaker can use. While translating information is important for any oral presentation, it is especially important when conveying technical information. Being able to translate complex or technical information for a lay audience leads to more effective informing, because the audience feels like they are being addressed on their level and don’t feel lost or “talked down to.” The History Channel show The Universe provides excellent examples of informative speakers who act as good translators. The scientists and experts featured on the show are masters of translating technical information, like physics, into concrete examples that most people can relate to based on their everyday experiences.

Comparing the turbulent formation of the solar system to the collisions of bumper bars and spinning rides at an amusement park makes the content more concrete.

Alexander Svensson – Ferris Wheel – CC BY 2.0.

Following the guidelines established in Chapter 9 “Preparing a Speech” for organizing a speech can also help a speaker avoid information overload. Good speakers build in repetition and redundancy to make their content more memorable and their speech more consumable. Preview statements, section transitions, and review statements are some examples of orienting material that helps focus an audience’s attention and facilitates the process of informing (Verderber, 1991).

Engaging Your Audience

As a speaker, you are competing for the attention of your audience against other internal and external stimuli. Getting an audience engaged and then keeping their attention is a challenge for any speaker, but it can be especially difficult when speaking to inform. As was discussed earlier, once you are in the professional world, you will most likely be speaking informatively about topics related to your experience and expertise. Some speakers fall into the trap of thinking that their content knowledge is enough to sustain them through an informative speech or that their position in an organization means that an audience will listen to them and appreciate their information despite their delivery. Content expertise is not enough to be an effective speaker. A person must also have speaking expertise (Verderber, 1991). Effective speakers, even renowned experts, must still translate their wealth of content knowledge into information that is suited for oral transmission, audience centered, and well organized. I’m sure we’re all familiar with the stereotype of the absentminded professor or the genius who thinks elegantly in his or her head but can’t convey that same elegance verbally. Having well-researched and organized supporting material is an important part of effective informative speaking, but having good content is not enough.

Audience members are more likely to stay engaged with a speaker they view as credible. So complementing good supporting material with a practiced and fluent delivery increases credibility and audience engagement. In addition, as we discussed earlier, good informative speakers act as translators of information. Repackaging information into concrete familiar examples is also a strategy for making your speech more engaging. Understanding relies on being able to apply incoming information to life experiences.

Repackaging information is also a good way to appeal to different learning styles, as you can present the same content in various ways, which helps reiterate a point. While this strategy is useful with any speech, since the goal of informing is teaching, it makes sense to include a focus on learning within your audience adaptation. There are three main learning styles that help determine how people most effectively receive and process information: visual, auditory, and kinesthetic (Fleming, 2012). Visual learners respond well to information presented via visual aids, so repackage information using text, graphics, charts and other media. Public speaking is a good way to present information for auditory learners who process information well when they hear it. Kinesthetic learners are tactile; they like to learn through movement and “doing.” Asking for volunteers to help with a demonstration, if appropriate, is a way to involve kinesthetic learners in your speech. You can also have an interactive review activity at the end of a speech, much like many teachers incorporate an activity after a lesson to reinforce the material.

“Getting Real”

Technical Speaking

People who work in technical fields, like engineers and information technology professionals, often think they will be spared the task of public speaking. This is not the case, however, and there is actually a branch of communication studies that addresses public speaking matters for “techies.” The field of technical communication focuses on how messages can be translated from expert to lay audiences. I actually taught a public speaking class for engineering students, and they basically had to deliver speeches about the things they were working on in a way that I could understand. I ended up learning a lot more about jet propulsion and hybrid car engines than I ever expected!

Have you ever been completely lost when reading an instruction manual for some new product you purchased? Have you ever had difficulty following the instructions of someone who was trying to help you with a technical matter? If so, you’ve experienced some of the challenges associated with technical speaking. There are many careers where technical speaking skills are needed. According to the Society for Technical Communication, communicating about specialized or technical topics, communicating by using technology, and providing instructions about how to do something are all examples of technical speaking (Society for Technical Communication, 2012). People with technical speaking skills offer much to organizations and businesses. They help make information more useable and accessible to customers, clients, and employees. They can help reduce costs to a business by reducing unnecessary work that results from misunderstandings of instructions, by providing clear information that allows customers to use products without training or technical support and by making general information put out by a company more user friendly. Technical speakers are dedicated to producing messages that are concise, clear, and coherent (Society for Technical Communication, 2012). Such skills are used in the following careers: technical writers and editors, technical illustrators, visual designers, web designers, customer service representatives, salespeople, spokespeople, and many more.

• What communication skills that you’ve learned about in the book so far do you think would be important for a technical speaker?
• Identify instances in which you have engaged in technical speaking or received information from a technical speaker. Based on what you have learned in this chapter, were the speakers effective or not, and why?

Sample Informative Speech

Title: Going Green in the World of Education

General purpose: To inform

Specific purpose: By the end of my speech, the audience will be able to describe some ways in which schools are going green.

Thesis statement: The green movement has transformed school buildings, how teachers teach, and the environment in which students learn.

Introduction

Attention getter: Did you know that attending or working at a green school can lead students and teachers to have less health problems? Did you know that allowing more daylight into school buildings increases academic performance and can lessen attention and concentration challenges? Well, the research I will cite in my speech supports both of these claims, and these are just two of the many reasons why more schools, both grade schools and colleges, are going green.

Introduction of topic: Today, I’m going to inform you about the green movement that is affecting many schools.

Credibility and relevance: Because of my own desire to go into the field of education, I decided to research how schools are going green in the United States. But it’s not just current and/or future teachers that will be affected by this trend. As students at Eastern Illinois University, you are already asked to make “greener” choices. Whether it’s the little signs in the dorm rooms that ask you to turn off your lights when you leave the room, the reusable water bottles that were given out on move-in day, or even our new Renewable Energy Center, the list goes on and on. Additionally, younger people in our lives, whether they be future children or younger siblings or relatives, will likely be affected by this continuing trend.

Preview statement: In order to better understand what makes a “green school,” we need to learn about how K–12 schools are going green, how college campuses are going green, and how these changes affect students and teachers.

Transition: I’ll begin with how K–12 schools are going green.

• In order to garner support for green initiatives, the article recommends that local leaders like superintendents, mayors, and college administrators become involved in the green movement.
• Once local leaders are involved, the community, students, parents, faculty, and staff can be involved by serving on a task force, hosting a summit or conference, and implementing lessons about sustainability into everyday conversations and school curriculum.
• The US Green Building Council’s website also includes a tool kit with a lot of information about how to “green” existing schools.
• For example, Fossil Ridge High School in Fort Collins, Colorado, was built in 2006 and received LEED certification because it has automatic light sensors to conserve electricity and uses wind energy to offset nonrenewable energy use.
• To conserve water, the school uses a pond for irrigation, has artificial turf on athletic fields, and installed low-flow toilets and faucets.
• According to the 2006 report by certified energy manager Gregory Kats titled “Greening America’s Schools,” a LEED certified school uses 30–50 percent less energy, 30 percent less water, and reduces carbon dioxide emissions by 40 percent compared to a conventional school.
• Many new building materials, carpeting, and furniture contain chemicals that are released into the air, which reduces indoor air quality.
• So green schools purposefully purchase materials that are low in these chemicals.
• Natural light and fresh air have also been shown to promote a healthier learning environment, so green buildings allow more daylight in and include functioning windows.

Transition: As you can see, K–12 schools are becoming greener; college campuses are also starting to go green.

• According to the Sturm College of Law’s website, the building was designed to use 40 percent less energy than a conventional building through the use of movement-sensor lighting; high-performance insulation in the walls, floors, and roof; and infrared sensors on water faucets and toilets.
• Electric car recharging stations were also included in the parking garage, and the building has extra bike racks and even showers that students and faculty can use to freshen up if they bike or walk to school or work.
• Some of the dining halls on campus have gone “trayless,” which according to a 2009 article by Calder in the journal Independent School has the potential to dramatically reduce the amount of water and chemical use, since there are no longer trays to wash, and also helps reduce food waste since people take less food without a tray.
• The Renewable Energy Center uses slow-burn technology to use wood chips that are a byproduct of the lumber industry that would normally be discarded.
• This helps reduce our dependency on our old coal-fired power plant, which reduces greenhouse gas emissions.
• The project was the first known power plant to be registered with the US Green Building Council and is on track to receive LEED certification.

Transition: All these efforts to go green in K–12 schools and on college campuses will obviously affect students and teachers at the schools.

• Many schools are literally going green by including more green spaces such as recreation areas, gardens, and greenhouses, which according to a 2010 article in the Journal of Environmental Education by University of Colorado professor Susan Strife has been shown to benefit a child’s cognitive skills, especially in the areas of increased concentration and attention capacity.
• Additionally, the report I cited earlier, “Greening America’s Schools,” states that the improved air quality in green schools can lead to a 38 percent reduction in asthma incidents and that students in “green schools” had 51 percent less chance of catching a cold or the flu compared to children in conventional schools.
• The report “Greening America’s Schools” notes that a recent synthesis of fifty-three studies found that more daylight in the school building leads to higher academic achievement.
• The report also provides data that show how the healthier environment in green schools leads to better attendance and that in Washington, DC, and Chicago, schools improved their performance on standardized tests by 3–4 percent.
• According to the article in Education Week that I cited earlier, the Sustainability Education Clearinghouse is a free online tool that provides K–12 educators with the ability to share sustainability-oriented lesson ideas.
• The Center for Green Schools also provides resources for all levels of teachers, from kindergarten to college, that can be used in the classroom.
• The report “Greening America’s Schools” claims that the overall improved working environment that a green school provides leads to higher teacher retention and less teacher turnover.
• Just as students see health benefits from green schools, so do teachers, as the same report shows that teachers in these schools get sick less, resulting in a decrease of sick days by 7 percent.

Transition to conclusion and summary of importance: In summary, the going-green era has impacted every aspect of education in our school systems.

Review of main points: From K–12 schools to college campuses like ours, to the students and teachers in the schools, the green movement is changing the way we think about education and our environment.

Closing statement: As Glenn Cook, the editor in chief of the American School Board Journal , states on the Center for Green Schools’s website, “The green schools movement is the biggest thing to happen to education since the introduction of technology to the classroom.”

Ash, K. (2011). “Green schools” benefit budgets and students, report says. Education Week , 30 (32), 10.

Calder, W. (2009). Go green, save green. Independent School , 68 (4), 90–93.

The Center for Green Schools. (n.d.). K–12: How. Retrieved from http://www.centerforgreenschools.org/main-nav/k-12/buildings.aspx

Eastern Illinois University. (n.d.). Renewable Energy Center. Retrieved from http://www.eiu.edu/sustainability/eiu_renewable.php

Kats, G. (2006). Greening America’s schools: Costs and benefits. A Capital E Report. Retrieved from http://www.usgbc.org/ShowFile.aspx?DocumentID=2908

Strife, S. (2010). Reflecting on environmental education: Where is our place in the green movement? Journal of Environmental Education , 41 (3), 179–191. doi:10.1080/00958960903295233

Sturm College of Law. (n.d.). About DU law: Building green. Retrieved from http://www.law.du.edu/index.php/about/building-green

USGBC. (n.d.). About us. US Green Building Council . Retrieved from https://new.usgbc.org/about

Key Takeaways

• Getting integrated: Informative speaking is likely the type of public speaking we will most often deliver and be audience to in our lives. Informative speaking is an important part of academic, professional, personal, and civic contexts.
• Informative speeches teach an audience through objective factual information and can emerge from one or more of the following categories: objects, people, concepts, events, processes, and issues.
• Effective informative speaking requires good research skills, as speakers must include novel information, relevant and proxemic examples, and “take-away” information that audience members will find engaging and useful.

The four primary methods of informing are through definition, description, demonstration, or explanation.

• Informing through definition entails defining concepts clearly and concisely using synonyms and antonyms, use or function, example, or etymology.
• Informing through description entails creating detailed verbal pictures for your audience.
• Informing through demonstration entails sharing verbal directions about how to do something while also physically demonstrating the steps.
• Informing through explanation entails sharing how something works, how something came to be, or why something happened.
• An effective informative speaker should avoid persuasion by reviewing the language used in the specific purpose and thesis statements, using objective supporting material, and appearing trustworthy to the audience.
• An effective informative speaker should avoid information overload by repackaging information and building in repetition and orienting material like reviews and previews.
• An effective informative speaker engages the audience by translating information into relevant and concrete examples that appeal to different learning styles.
• Getting integrated: How might you use informative speaking in each of the following contexts: academic, professional, personal, and civic?
• Brainstorm potential topics for your informative speech and identify which topic category each idea falls into. Are there any risks of persuading for the topics you listed? If so, how can you avoid persuasion if you choose that topic?
• Of the four methods of informing (through definition, description, demonstration, or explanation), which do you think is most effective for you? Why?

Fleming, N., “The VARK Helpsheets,” accessed March 6, 2012, http://www.vark-learn.com/english/page.asp?p=helpsheets .

Janusik, L., “Listening Facts,” accessed March 6, 2012, http://d1025403.site.myhosting.com/files.listen.org/Facts.htm .

Olbricht, T. H., Informative Speaking (Glenview, IL: Scott, Foresman, 1968), 1–12.

Oxford English Dictionary Online, accessed March 6, 2012, http://www.oed.com .

The Past in Pictures, “Teaching Using Movies: Anachronisms!” accessed March 6, 2012, http://www.thepastinthepictures.wildelearning.co.uk/Introductoryunit!.htm .

Scholasticus K, “Anachronism Examples in Literature,” February 2, 2012, accessed March 6, 2012, http://www.buzzle.com/articles/anachronism-examples-in-literature.html .

Society for Technical Communication, “Defining Technical Communication,” accessed March 6, 2012, http://www.stc.org/about-stc/the-profession-all-about-technical-communication/defining-tc .

Verderber, R., Essentials of Informative Speaking: Theory and Contexts (Belmont, CA: Wadsworth, 1991), 3.

Vuong, A., “Wanna Read That QR Code? Get the Smartphone App,” The Denver Post , April 18, 2011, accessed March 6, 2012, http://www.denverpost.com/business/ci_17868932 .

• “About TED,” accessed October 23, 2012, http://www.ted.com/pages/about . ↵

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

14 Informative Speeches

Speeches to Educate, Explain, or Describe

In this chapter . . .

In this chapter we examine our first type of public speech, the informative speech. This is used in lectures, briefings, and anytime you want to transmit fact-based information to an audience. We cover what makes an informative speech unique, the types of informative speeches, and how to construct this type of speech.

What is an informative Speech? Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. An informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily.

An informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action or incorporate opinion as its basis. This can be the tricky part of developing an informative speech because some opinion statements sound like facts (since they are generally agreed upon by many people) but are really opinions.

For example, in an informative speech on George Washington, you might want to say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by many people, it’s not irrefutable, meaning someone could argue against this claim. However, you could include this statement in an informative speech if you present the opinion from a reputable source: “Ron Chernow, in his 2011 best-selling biography of George Washington, describes the first president as one of the greatest presidents in the history of the United States.” That is an acceptable way of presenting an opinion within the framework of a factual speech. While you may not be able to avoid opinion, you don’t want your central idea, your main points, and most of your supporting material to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the facts to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues.

This doesn’t mean that an informative speech will have no effect on the audience. An audience can learn things from an informative speech that will affect what they do or how they think about something—that’s their choice. Your only focus is to provide the clearest and most factual information you can.

Types of Informative Speeches

While the topics to choose from for informative speeches are nearly limitless, they can be categorized according to five broad categories based on the primary goal of the speech. Understanding the type of informative speech that you will be giving can help you to figure out the best way to research and speechwriting.

Type 1: History

An informative speech on the history or development of something. Your focus is to explain to an audience how something came into existence. History speeches can be about objects, places, ideas, or even events. For example, imagine your informative speech was on the history of the football (the object, not the game). Someone at some point in history was the first to develop what is considered the modern football. Who was it? What was it originally made of? How did it evolve into the football that is used by the NFL today? For the history of a place, like a university, you would describe the specific year it opened, the number of students who were initially enrolled, and how it got its name. It’s also possible to provide the history of an idea, like “democracy.” By explaining the civilizations and cultures that adopted forms of democracy throughout history, it’s possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biographical speech is similar to a history one, but in this case the subject is a person, whether living or deceased. As with histories of objects, places, or ideas, there are specific and irrefutable facts that provide the details of someone’s life. Your focus is to tell the audience about someone’s life.

Type 3: Processes

Process speeches are informative speeches that explain how to do something or how something is achieved. These speeches require you to provide steps that will help your audience understand how to accomplish a specific task or process. We see examples of “how-to” presentations frequently—especially on YouTube. There’s a second type of process speech that focuses not on how the audience can achieve a result, but on how a process is achieved. The goal is understanding of a process instead of the performance of a process. After a speech on how to change a car tire, for example, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress. Either way, if your speech aims at teaching the audience how something works, it’s a process speech.

Type 4: Ideas and Concepts

It is possible to have an informative speech about an idea or concept where your primary focus isn’t on the history of the idea, but how it exists now. In the examples above, we have seen two types of speeches about democracy: democracy as the topic of a speech that focuses on its history and democracy in a speech that focuses on a process in democratic legislation. In this fourth type of informative speech, you could focus on the concept of democracy as interpreted, for example, in three different countries. Your speech is neither about history nor about process but focuses on the definition itself.

Type 5: General

Sometimes an informative speech topic doesn’t lend itself to a focus on history, process, or concept. In those cases, the topics tend to fall into the general category of informative speeches. The focus in this type of informative speech is determined by the topic. For example, imagine a speech about customs to know when traveling in Japan. This isn’t a speech about the history of anime , nor a biography of a former emperor. It’s not about the process of planning a trip to Japan, nor is it about the concept of kawaii . Customs of Japan falls into the “general” type of informative speech.

Tips for Informational Speeches

Use the type of speech to determine the structure.

Identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but the biggest benefit is that the type of informative speech being given will help determine the organizational pattern that is best for a speech.

For example, a How-To speech must be in chronological order (step 1, step 2, step 3). Similarly, most speeches that focus on providing history or biography will be organized chronologically, but not always. It makes sense to use chronology to explain the history of the football from the moment it was first developed to where it’s today, but for an informative speech on Benjamin Franklin a student might choose a topical pattern (idea 1, idea 2, idea 3) as their three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be included in this category are so diverse and cover a range of possible subject matter, the way they are organized will be varied as well and may use chronological, spatial, or topical structures. (Refer to Chapter x on speech structure and organization).

Keep Your Topic Specific

One of the biggest and most common mistakes students make is pursuing a topic that is much too broad. Let’s consider the example of a student who proposes the topic “To inform my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and arguably changed the course of human history. To think that it’s possible to cover all of that in a speech is unrealistic. Even a very experienced professor in American history would find it difficult to deliver a one-hour lecture that accomplished that goal.

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact (the Gettysburg Address is only a few minutes long) and doing research will be easier—although you will still find hundreds of sources on it. An even more specific topic would be “To inform my classmates of the specific places in Gettysburg, Pennsylvania that are considered haunted.”

Avoid Fake Informative Speech Topics

Sometimes students think that because something sounds like an informative speech topic, it’s one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion—in other words, it’s a fake informational speech because it’s a persuasive speech disguised as an informational speech. Similarly, a few topics that include conspiracy and paranormal subject matter are usually mistaken for good informative topics as well. It is common for a student to propose the topic “To inform my audience about the existence of extraterrestrials,” thinking it’s a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown in the sky will agree it’s an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additionally, when a speaker picks such a topic, it’s often because of a hidden desire to persuade the audience about them.

Be Selective about Content

Even if you have chosen a specific and focused topic, you must still make choices about what you can and cannot include. Writing an informative speech isn’t about dumping enormous amounts of information on your audience that you can only get to by speaking at breakneck speed. It’s about carefully choosing what to include, making it interesting and clear, and presenting it to your audience at a comfortable pace. What’s better: too much information that audiences can’t grasp or less information for audiences that hear every word? Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience clearly and keeps the listener interested in the topic. Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it’s medical or scientific information.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?”

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some of them international students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

Learning how to give informative speeches will serve you well in your college career and your future work. Keep in mind the principles in this chapter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific purposes for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Informative Speech

Learn How to Write and Deliver an Effective Informative Speech

12 min read

Published on: May 20, 2022

Last updated on: Jan 29, 2024

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Informative Speech Topics To Engage and Delight Your Audience

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Have you ever sat through a presentation that left you feeling bored and uninterested? 

As students, we are often required to give presentations, and it's essential that we know how to captivate our audience. That's where informative speeches come in!

Informative speeches are an excellent way to inform and educate while keeping your audience engaged. 

In this blog, we'll explore what an informative speech is and why it's essential to master this skill. We will also explore how you can give an informative speech that leaves a lasting impression.

So, get ready to learn the art of delivering an informative speech that will leave your audience wanting more!

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Informative Speech Definition & Importance

An informative speech aims to educate the audience about a specific topic, providing them with valuable information, insights, and knowledge.

Importance of Informative Speech

Here is why informative speeches are important:

• Knowledge dissemination: Informative speeches play a crucial role in sharing knowledge and information with the audience. It allows the audience to expand their understanding and broaden their perspectives.
• Education and learning: Informative speeches offer a chance to learn, gain insights, and enhance intellectual growth.
• Promoting awareness: Informative speeches can help raise awareness about important social, cultural, or environmental issues. It encourages the audience to take action or make informed decisions.
• Professional development: It helps enhance public speaking skills, and research abilities, which are valuable assets in both personal and professional settings.
• Engaging and entertaining: Well-crafted informative speeches captivate the audience by delivering information in an enjoyable manner.
• Building credibility: Presenting informative speeches on topics of expertise establishes the speaker as an authority, building trust among the audience.
• Influencing opinions: I nformative speeches shape audience opinions, attitudes, and behaviors through credible information.
• Fostering curiosity: Informative speeches spark curiosity and encourage further exploration of the topic among the audience.

Types of Informative Speeches

Let's take a brief look at the various types of informative speeches:

• Descriptive Speech: Portrays vivid images of people, places, objects, or events using sensory details.
• Explanatory Speech: Clarifies complex concepts or processes by providing step-by-step explanations and examples.
• Demonstration Speech: Guides the audience through a specific task or skill using visual aids or live demonstrations.
• Definition Speech: Offers clear explanations of abstract or specialized terms to enhance understanding.
• Comparative Speech: Highlights similarities and differences between subjects, fostering understanding through balanced analysis.
• Persuasive Speech: Presents arguments and evidence to influence the audience's opinions or actions.
• Historical Speech: Explores past events, eras, or figures to provide historical context and insights.
• Biographical Speech: Examines the life and achievements of notable individuals, sharing their contributions and impact.
• Current Events Speech: Discusses recent news, issues, or trends to provide up-to-date information and analysis.
• Instructional Speech: Teaches the audience how to perform a specific task or acquire a particular skill through clear instructions.

Check out this informative blog to improve your speech-writing abilities and get practical tips for your upcoming speech.

Informative Speech Outline

Here is how to structure an informative speech:

Here is a sample outline for an informative speech about events. Take a look:

Informative Speech Outline Example

How to Prepare for an Informative Speech 

Preparing for an informative speech involves several important steps to ensure that your presentation is engaging and well-organized. Here's a step-by-step guide on how to prepare for an informative speech:

Step# 1 Choose a Topic

Select a topic that is interesting, relevant, and suitable for your audience. Consider your own knowledge and expertise in the subject to ensure that you can provide valuable information.

Step# 2 Research your Topic

Gather information from credible sources such as books, scholarly articles, reputable websites, and interviews with experts. Take detailed notes and keep track of your sources for future reference.

Step# 3 Define your Objective

Determine the purpose of your speech. Are you aiming to educate, raise awareness, or provide a comprehensive overview of a specific subject? Clearly articulate your objective to guide the content and structure of your speech.

Step# 4 Analyze your Audience

Consider the characteristics and interests of your audience. Tailor your speech to their level of knowledge and use language and examples that resonate with them. Understanding your audience will help you make your speech more engaging and relevant.

Step# 5 Outline your Speech

Create a clear and logical structure for your speech. Start with an attention-grabbing introduction to hook your audience, followed by a well-organized body that presents the main points.  Finally, end with a concise and memorable conclusion.

Step# 6 Develop Key Points

Identify the main points you want to convey in your speech. Limit them to a manageable number to ensure that you can effectively cover each point within your allotted time. Arrange the points in a logical order, such as chronological, cause and effect, or problem-solution.

Step# 7 Support Your Points

Gather supporting evidence, examples, statistics, and anecdotes to back up your main points. Use a variety of sources to provide credibility and make your speech more compelling. Ensure that your information is accurate, up-to-date, and relevant to your topic.

Step# 8 Create Visual Aids

If appropriate for your speech, consider using visual aids such as slides, charts, or props to enhance your presentation. Visual aids can help clarify complex information, engage the audience, and make your speech more memorable.  Keep the visuals simple, uncluttered, and easy to read.

Step# 9 Practice your Speech

Rehearse your speech several times to become familiar with the content and improve your delivery. Pay attention to your pacing, clarity of speech, body language, and eye contact. Practice in front of a mirror, record yourself, or present to a small audience for feedback.

Step# 10 Time Management

Keep track of your speech's length and ensure that it fits within the allocated time. Make adjustments if necessary by trimming or expanding certain sections. It's essential to respect the time constraints to maintain the audience's interest and engagement.

Step#  11 Seek Feedback

Before delivering your speech, ask trusted friends, family members, or colleagues to provide feedback on your content, delivery, and overall effectiveness. Incorporate their suggestions to refine and improve your presentation.

Step# 12 Prepare for Questions

Anticipate potential questions from the audience and be ready to address them. Familiarize yourself with the topic beyond the main points to demonstrate your expertise and provide comprehensive answers.

By following these steps, you'll be well-prepared to deliver an informative speech that captivates your audience.

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Methods of Informing

In this section, we will explore the diverse methods of informing, each offering distinct ways to captivate and enlighten an audience.

Informing through Definition

This method involves providing a clear and concise definition of a concept or term to help the audience understand its meaning. 

For example: If you are giving a speech on climate change, you may define it as 

"the long-term alteration of temperature and typical weather patterns on Earth, primarily due to human activities such as burning fossil fuels and deforestation."

Informing through Description

With this method, you provide vivid and detailed descriptions to paint a picture in the audience's mind. 

For instance, if you are describing a famous landmark like the Taj Mahal, you might say:

"The Taj Mahal is an ivory-white marble mausoleum located in Agra, India. Its magnificent architecture features intricate carvings, domed roofs, and reflective pools, creating a mesmerizing sight that symbolizes eternal love."

Informing through Demonstration

This method involves physically showing or illustrating a process or technique to help the audience understand it better. 

For example, if you are teaching a cooking class and explaining how to make a soufflé, you would demonstrate the step-by-step process . It will show the audience how to beat the egg whites, fold in the ingredients, and bake them to perfection.

Informing through Explanation

This method involves providing a detailed explanation of a concept, process, or idea. It may involve breaking down complex information into simpler terms or providing a logical sequence of events. 

For instance, if you are explaining the theory of relativity , you might explain how Einstein's theory revolutionized our understanding of space, time, and gravity. You can do that by describing the concepts of time dilation and the bending of light.

Examples of Great Informative Speeches

Let’s take a look at some inspiring, informative speech examples: 

Informative Speech Harvard

Informative Speech About Ramadan

Informative Speech About Covid-19

Informative Speech About Communication

Here are some informative speech examples from well-known personalities: 

5 Lessons from Steve Jobs' Stanford Commencement Address

Ellen DeGeneres' Tulane University Commencement Speech

Neil deGrasse Tyson's "The Most Astounding Fact"

Informative Speech Topics

Here is a list of informative speech topics that you can consider:

• The History and Significance of Space Exploration
• The Rise of Veganism: Benefits for Health and the Environment
• The Impact of Music on Mental Health and Well-being
• The Importance of Financial Literacy for Young Adults
• The Science Behind Mindfulness and Its Effects on Stress Reduction
• The Role of Women in STEM (Science, Technology and Engineering) Fields
• The Importance of Physical Exercise for a Healthy Lifestyle
• Understanding and Managing Anxiety and Panic Attacks
• The Origins and Cultural Significance of Traditional Festivals
• The History and Evolution of Fashion Trends

Informative Speech Topics For College Students

Here are some good informative speech topics for college-level students: 

• The Starting Point - Navigating the Transition from High School to College
• Engaging Audience Members - Techniques for Captivating and Connecting with Your Audience
• The Impacts Of Climate Change And Sustainable Solutions
• The Rise Of Mental Health Issues Among College Students
• The Influence Of Social Media On Society And Relationships
• The Importance Of Financial Literacy For Young Adults
• The Science Behind Mindfulness And Its Effects On Stress Reduction
• Exploring The Pros And Cons Of Renewable Energy Sources
• The History And Significance Of Space Exploration
• The Impact Of Artificial Intelligence On The Job Market

Informative Speech Topics For University Students

• The Importance of Critical Thinking and Problem-Solving Skills in Higher Education
• The Impact of Social Media on Mental Health and Well-being
• Exploring the Future of Artificial Intelligence and Its Ethical Implications
• Understanding the Science of Climate Change and Its Effects on the Environment
• The Rise of Online Education: Advantages and Disadvantages
• The Significance of Diversity and Inclusion in Higher Education Institutions
• The Power of Effective Time Management and Productivity Strategies for Students
• The Role of Emotional Intelligence in Personal and Professional Success
• Exploring Sustainable Lifestyle Choices: Green Living on Campus and Beyond
• Navigating Mental Health Challenges in University: Resources and Support Systems

Tips for Delivering an Effective Informative Speech

Here are some tips for delivering an effective informative speech:

• Start with a strong opening to grab the audience's attention.
• Use clear and concise language to communicate your message.
• Utilize visual aids effectively to enhance your speech.
• Engage the audience through interactive elements.
• Vary your delivery to keep the speech dynamic.
• Maintain eye contact with the audience.
• Incorporate storytelling techniques for relatability and memorability.
• Transition smoothly between points.
• Summarize key points periodically to reinforce information.
• Conclude with a strong ending that leaves a lasting impression.
• Remember to practice your speech for improved delivery and confidence.

Need help finding the perfect topic for your informative speech? This blog has you covered with an extensive list of thought-provoking informative speech topics .

Common Mistakes to Avoid in an Informative Speech

Here are common mistakes to avoid in an informative speech:

• Overwhelming the audience with excessive information.
• Using complex language or jargon that the audience may not understand.
• Neglecting to engage the audience through interactive elements or visual aids.
• Speaking too quickly or monotonously makes it difficult for the audience to follow.
• Failing to maintain eye contact with the audience.
• Lacking clear transitions between points, causing confusion.
• Providing inaccurate or outdated information .
• Neglecting to summarize key points for reinforcement.
• Running over the allotted time , disregarding time management.
• Ending abruptly without a strong conclusion or call to action.

By avoiding these mistakes, you can deliver an informative speech that effectively communicates your message and engages the audience.

In conclusion, we have covered everything you need to know about informative speeches, from outlines to examples and topics.  We hope this blog has helped you gain a clearer understanding and provided you with tips to deliver an impactful speech.

If you're still struggling to get started, don't hesitate to contact CollegeEssay.org. Our college essay writer team is here to help you craft an outstanding speech tailored to your needs. 

Don't struggle alone with your informative speech. Use our AI essay writing tools today to get started!

Caleb S. (Literature, Marketing)

Caleb S. has extensive experience in writing and holds a Masters from Oxford University. He takes great satisfaction in helping students exceed their academic goals. Caleb always puts the needs of his clients first and is dedicated to providing quality service.

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25 Topics for an Informative Speech

3-minute read

• 20th November 2023

Have you been asked to give an informative speech, or do you simply want to practice your public speaking skills ? If the answer to either question is yes, then the first thing you need to do is choose a topic for your speech. But with so many potential topics, how can you pick just one? In this post, we’ve narrowed down 25 topics for an informative speech to help you find the one that works best for you.

Choosing a Topic

Informative speeches aim to educate the audience on a particular subject or industry. Unlike persuasive speeches , informative ones are not meant to convince the listener to believe or act a certain way; they are meant to be purely descriptive and explanatory.

The best topics for informative speeches are engaging, interesting, valuable, and relevant to the target audience . Choose a topic about which you have a comprehensive understanding or one you intend to research substantially. After all, it’s easy to deliver an engaging presentation and educate your audience when you’re extremely knowledgeable about the topic! Next, let’s take a look at 25 interesting topics for an informative speech, organized by subject.

Science and Technology

●  The impact of artificial intelligence on society

●  Recent advancements in space exploration

●  Recent breakthroughs in medical research

●  The science behind climate change and its effects

●  The evolution of social media

●  What is 3D printing?

Health and Wellness

●  The effect of regular exercise on overall health

●  How sleep impacts brain functioning

●  Understanding stress and stress management techniques

●  How does sugar impact the body?

●  Key figures in the Civil Rights movement

●  Significant women in history

●  Sculpture of the Renaissance

●  A history of fashion in the Victorian era

●  An exploration of the Olympics from their beginning

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●  The history and impact of open-access education

●  An exploration of virtual learning over the past 25 years

●  How high schools differ around the world

●  A look back at education in 19th-century America and the way it compares to current methods

●  The history of homework

The Environment and Sustainability

●  How to reduce your carbon footprint

●  What is zero-waste living?

●  The significance of global water conservation

●  The impact of air pollution on public health

●  The impact of oil spills on the environment

Tips for Giving an Informative Speech

If you’re giving an informative speech, remember to:

●  Do your research! Gather information from credible, authoritative sources when composing your speech. Avoid sources that discuss strictly the opinion of the author and look for solid, factual evidence to support your topic.

●  Consider your audience. Do they have at least a baseline knowledge of the topic? The answer to this question will help determine how deep you should go in your explanations and what kind of language to use.

●  Organize your ideas . Before you begin writing, create a comprehensive outline that includes the introduction, main ideas, and conclusion.

●  Use anecdotes or examples to make your content more engaging and relevant to your audience.

●  Anticipate potential questions and jot down notes you can easily refer to.

Here’s one last essential speech writing tip: to ensure a smooth delivery and enhance your writing, have your speech professionally proofread and edited. Our editors can make sure your informative speech effectively conveys your message and engages your audience. Send in your free sample today to get started.

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Delivering an informative speech: 7 key tips every speaker should follow

• Filed under: Public speaking tips and tricks , Speaking tips , Speech delivery

Delivering an informative speech seems somehow easier than giving a big sales pitch or giving a speech at a conference.

There are all sorts of speeches in the world that seem difficult ( persuasive , impromptu , etc.), and therefore giving an informative speech seems like a piece of cake.

However, here’s the challenge. If you’re trying to communicate with people, it’s not about the information coming out of your mouth and it’s not necessarily about the information on the PowerPoint slides. Mostly, it’s about the information your audience understands and can remember.

So, never lose sight of that. You’ve got to really figure out how can you convey this information.

Table of Contents

How do you deliver an informative speech?

Here is a brief overview of what you should keep in mind in order to deliver a great speech.

Additional reading:

• How to deliver a ceremonial speech? A Full Guide
• How to Give an Award Acceptance Speech?

What is the purpose of an informative speech?

Now, tet’s dive in and see how to get your audience to understand you and to remember your message(s).

#1 The main purpose of an informative speech is to be Memorable

So, here’s the dirty little secret: It’s incredibly easy to give an informational speech.

BUT: It’s much harder when a transfer of information, from your brain into the brains and memories of the audience, is required.

That’s why your focus should not just be giving a speech, but also giving an effective informational speech.

So, you need to remember that the main goal of your speech is to deliver your message as clearly as possible and to be memorable. Your audience wants to know exactly what information you have.

How do you write a good informative speech?

The good news is that you don’t have to be wildly entertaining while delivering an informational speech. Remember:

• You’re not the comedian for the night.
• You don’t have to be incredibly charming during your speech
• You’re not the master of ceremonies

Nevertheless, we still need a specific goal for this speech.

#2 Brainstorm all the ideas you want to communicate

I do not recommend that you sit down and just try to type a 20-page speech. For some people, it’s easier to sit back, relax and have a notepad. You may want to take notes on your phone or tablet. It doesn’t really matter.

But rather than thinking in terms of entire paragraphs and flow, brainstorm ideas that you should be able to communicate in 10 seconds, or less 10 words or less.

Recommended books

How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations

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Resonate: Present Visual Stories that Transform Audiences

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Confessions of a Public Speaker

Scott Berkun

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Just start brainstorming on every idea on your topic that you might want to communicate to the audience.

Some things to remember:

• Don’t check things out
• Don’t scrutinize
• Don’t be critical
• Dump it all out there

#3 Isolate the ideas you want people to remember

After brainstorming, you have to figure out the messages you want to communicate in this informational speech.

Therefore, usually, it takes a lot of time to isolate the ideas, messages, and information you want people to understand and remember.

Next, figure out now how to make this information memorable.

It’s just this basic, low-level goal of trying to communicate information in a way that people can digest.

#4 No more than five key points for the speech

An exercise for you: think of the best speaker you’ve seen give an speech in the last few years.

If you had to recall, how many numbers, facts or bits of information do you remember?

I’ve asked this question for years and quite often people don’t remember anything, or they remember two or three points. Occasionally, someone will remember five ideas or five bits of information from the best speaker.

That’s the main reason I am suggesting to keep your speech focused on no more than five key points of information.

#5 Avoid providing too much information

The biggest problem most people have when they’re giving speeches is they give away too much information. They just throw it all out there and try to talk about an hour’s worth of information for 20 minutes.

This kind of speech is abstract and disconnected.

Since there are no examples, no case studies and no stories, nobody remembers anything.

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How to prepare for an informative speech?

#6 practice your speech and practice with the video camera.

In order to figure out whether your speech is any good  – and whether you can deliver it properly – it is important to practice. The less time you prepare and practice, the greater the probability that no one will listen to and retain what you have to say.

Practice in front of a video camera

The best way to see how you look and sound is to practice in front of a video camera. If you are a bit lazy and skip that part then there’s an excellent chance you’re never going to improve.

The best thing about practicing in front of a video camera is that, unlike your friends, it does not kill you with kindness by saying, “Hey, best speech ever!” It gives you honest feedback about what to improve.

Here are some tips regarding how to practice your speech in front of a video camera:

• Watch yourself and write down everything you liked about your first try
• Write down everything you didn’t like about this speech
• If you finished, do it again, and this time, try to avoid the mistakes you wrote down earlier.
• Keep practicing until you are satisfied with what you see and hear

If you do this, you’re going to be in good shape.

• Prepared speech: 10 effective tips on how to practice a speech
• How to be comfortable in front of a video camera? 14 great tips

#7 Test your speech beforehand

The good news about informational speeches is that they are very easy to test, whether it works or not.

Send your video to a couple of people

Now, if you’ve done what I’ve asked thus far, I want you to take that last video that you’re proud of and send it to three or four people who are similar to the audience you’ll be speaking to in real life. Ask them to watch it once and to call you right away.

Ask them to tell you the messages they remember from the speech

Ask them, “Tell me…what messages do you remember from my speech? What are the main takeaways?”

It’s completely irrelevant whether or not they liked your speech or found you charismatic or charming. You’re simply trying to figure out if they retained the information.

Did they throw back in your face those five ideas that were important (at least at some conceptual level)?

If so, congratulations! You are five for five and that’s a one hundred present success rate. There’s not a professional speaker in the entire world who can ever do better than that.

If they don’t remember your message(s), you have failed

However, if they remember only a couple of those messages (or none) and they’re just telling you, “You’re great and fantastic,” that means you failed.

That means you now have empirical evidence that the way you conveyed the information in your presentation didn’t work.

You need to take your speech, tear it up, throw it away and start again. If your audience doesn’t remember your messages, it’s not their fault – it is your fault.

Final words about delivering an informational speech

I am sure that if you follow these tips about how to give an effective speech, you will deliver a great speech in the future.

What I hope you really took away is the idea that it’s not about what comes out of your mouth or even if you have great eye contact. It’s about whether or not people understand and remember the information you are trying to convey.

You’re going to really use your judgment to figure out one of the handfuls of ideas that this audience really has to know, and then spend your time making it more understandable and memorable with examples, case studies, and stories.

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50+ Informative Speech Topics to Engage Your Audience

We’ve all been there, staring at a blank page or empty presentation slide, trying to think of a good, informative speech topic that will engage our audience and stop them from staring numbly at their phones. Presentations and speeches can be a difficult task to tackle, especially if you lack a solid idea to get the ball rolling. But don’t worry, we’ve got you covered! Today, we’ll dive into 50+ fresh and creative ideas for informative speech topics to help you capture your audience’s attention and give them something to engage with. Keep reading and you won’t be stuck with a dull speech topic ever again!

Interesting Informative Speech Topics

When it comes to selecting an interesting informative speech topic , there is no shortage of ideas. Choosing a topic that is engaging for both your audience and yourself can make the difference between giving a successful speech or not. There are many topics that have the potential to captivate listeners from politics to health, to relationships, and even to entertainment . The most important thing when deciding on a topic is to pick one that resonates with the interests of your audience, as well as being informative. Interesting topics should be specific enough for the speaker to cover in depth. For example, discussing the history of the American constitution would be too broad for a single speech, whereas discussing the second amendment could provide enough information for a full speech. It is also important to consider controversial topics as these can often be very interesting and engaging for listeners. When debating either side of an argument, it is important to do research and be aware of both sides of the issue. This will ensure that you are properly informed before taking part in any online debates or conversations surrounding the issue at hand. Whether you decide to discuss issues relating to current events or those that focus on more personal interest topics, there is no lack of inspiring ideas out there to create an effective informative speech. No matter what you decide, your goal should be to create an informative, engaging atmosphere that encourages others to learn from and appreciate your message.

What are some good topics for an informative speech?

1. The History of Space Exploration: Discuss the timeline from the first satellite in space to present day space exploration missions and their significance. 2. Advances in Artificial Intelligence: Examine how knowledge processing tools such as machine learning and neural networks have changed society. 3. Plastic Pollution: Outline the types of plastic pollution, explain their effects on ocean life, and provide solutions for reducing plastic waste. 4. Eating Disorders: Explain types of eating disorders, such as anorexia and bulimia, their psychological impacts, and methods of treatment. 5. Alternative Energy Sources: Analyze the advantages and disadvantages of using renewable energy sources (e.g., solar power), future potential developments, and environmental issues associated with traditional methods of generating electricity. 6. Cancer Research: Explore modern cancer detection techniques, how genetics play a role in cancer development, and advances in research leading to new treatments or cures. 7. Food Waste Reduction: Describe current levels of food waste, its environmental costs, innovative strategies being employed to reduce waste production, and practical steps individuals can take to conserve resources. 8. Online Privacy: Investigate data security threats posed by technology companies or other entities and discuss strategies for protecting personal information online. 9. Climate Change: Review current scientific evidence demonstrating the accelerating rate of global climate change, discuss possible societal implications if warming trends continue unabated, and present potential solutions that would limit global temperature increases going forward.

10. The benefits and challenges of sustainable living 11. The history and significance of the world’s ancient wonders 12. The psychology of decision making and how to improve it 13. The evolution and impact of social media on our society 14. The importance of mental health and strategies for self-care 15. The benefits and potential risks of artificial intelligence 16. The role of technology in modern education 17. The history and significance of the Olympic games 18. The science behind climate change and solutions for a sustainable future 19. The benefits and drawbacks of globalization on culture and economy. 20. The art and science of lucid dreaming and how it can be used for personal growth and problem-solving.

Popular Informative Speech Topics

When it comes to giving an informative speech, the most important thing is to pick a topic that will capture your audience’s attention. Some of the more popular topics people are interested in include those related to current events, history, media and technology, health and nutrition, psychology and education. For example, a debate surrounding current events might focus on issues such as immigration policy or global warming. When speaking about historical topics, consider discussing famous leaders or pivotal moments throughout history. If you’re looking for trending topics that are related to media, you may want to cover topics like censorship or virtual reality . When picking out health-related topics, consider exploring areas like medical cannabis or the impact of stress on our bodies. As for psychology and education, you may consider diving deeper into the role of learning styles in education or analyze the effects of bullying on adolescents. No matter what type of informative speech topic you choose to present on, be sure to do thorough research beforehand so that you can present a well-rounded argument. This will help ensure that your audience is engaged throughout your entire presentation and leave feeling informed.

Examples of Popular Informative Speech Topics

21. The history and evolution of the internet and its impact on society 22. The causes and effects of global warming and climate change 23. The importance of a healthy lifestyle and fitness 24. The benefits and drawbacks of social media on communication and relationships 25. The impact of technology on modern business and entrepreneurship 26. The history and impact of the civil rights movement in the United States 27. The effects and potential solutions to the opioid epidemic in America 28. The importance of mental health and strategies for managing stress and anxiety 29. The science behind vaccinations and their importance in public health 30. The history and cultural significance of different types of music, such as jazz, rock, and hip-hop.

Here are 10 more:

31. The benefits and potential drawbacks of renewable energy sources 32. The impact of globalization on international trade and commerce 33. The science behind space exploration and the potential for human colonization of other planets 34. The history and significance of different forms of art, such as painting, sculpture, and photography 35. The effects of social inequality and strategies for promoting diversity and inclusion 36. The history and cultural significance of different types of food, such as sushi, pizza, and tacos 37. The importance of financial literacy and strategies for managing personal finances 38. The impact of technology on the entertainment industry, such as movies, television, and video games 39. The history and significance of different world religions, such as Christianity, Islam, and Hinduism 40. The impact of artificial intelligence on the future of work and the economy.

Reasons to Give an Informative Speech

Informative speeches are often challenging and rewarding to give, as they not only require that the speaker become knowledgable about the topic at hand, but also that they also have the ability to persuade and engage with their audience. Informative speeches are essential elements in both education and industry, helping to promote engagement with a structured presentation and specialized topic or topics. On the one hand, giving an informative speech is beneficial for both the speaker and the audience being addressed. It gives the speaker an opportunity to sharpen their public speaking skills through research and careful preparation of the information being shared. Similarly, the audience members gain knowledge into a specialty field or area of interest, learning more about what they already knew or studying something completely new. Exploring abstract concepts while uncovering hidden facts can also be an invigorating experience for both parties involved in a discussion on an informative topic. However, some may argue that giving an informative speech is burdensome for the speaker for various reasons. Researching for a subject matter can prove difficult when there is limited access to factual information available online or offline. Additionally, informatic speakers must take into account the attention span of their audiences which often means having to parse down large amounts of data quickly or risk having a struggling audience lost in information overload. Despite potential obstacles associated with preparing and delivering an informative speech, opportunities abound when it comes to discovering new conversations and stimulating dialogue among participants. As such, it’s important for speakers to capitalize on these chances by researching thoroughly and honing in on key cornerstones of each topic that bring out its beauty and complexity. With this in mind, we will now move on to exploring best practices for researching an informing speech in the next section.

10 More Unique Informative Speech Topics: 41. The science and psychology of addiction and recovery 42. The history and cultural significance of tattoos in different societies 43. The benefits and challenges of homeschooling versus traditional education 44. The history and significance of different forms of dance, such as ballet, salsa, and hip hop 45. The impact of mindfulness and meditation on mental health and well-being 46. The role of music therapy in improving physical and emotional health 47. The science behind sleep and the importance of a good night’s rest 48. The history and cultural significance of different types of martial arts, such as karate, judo, and kung fu 49. The benefits and drawbacks of remote work and how it’s changing the way we work 50. The science behind alternative medicine and its effectiveness in treating different health conditions.

How to Research for an Informative Speech

When researching for an informative speech, it is important to equip yourself with accurate and trusted sources in order to effectively convey trustworthy information to your audience. It’s important to seek out authoritative sources who possess the most up-to-date details and facts about the chosen topic in order to give an informed and enlightening talk. Resources such as journals, books, websites are all valid places. For example, researching scientific topics may require more reliable resources such as scholarly articles or medical journals instead of online blog posts. It is also recommended that speakers research both sides of an argument if possible before forming their opinion and presenting it on a matter. That way you are well versed in understanding points beyond your own perspective and can provide insight into those perspectives as well. After compiling sufficient data, the next step is organizing them into a coherent message that can be easily digested by your audience. This includes preparing visual aids such as PowerPoint slides or props to both help audiences retain information better but also make the presentation more engaging than solely speaking alone. Questions throughout the presentation can also prompt your audience to become interactive while giving yourself a chance to gauge how well they understand the material presented. Now that you are armed with data from credible sources along with potential organizational tools, you are now ready for the final step which is presenting an informative speech.

How to Present an Informative Speech

When delivering an informative speech, it’s important to provide the audience with an engaging and interactive experience. To do this, speakers should focus on effective structure , clear speaking, and relevant content. Structuring an Informative Speech: Beginning with a strong introduction is essential for getting the attention of the audience. A powerful opening can be done with a joke, story, or quote. It’s also important to end the introduction with a “hook” that entices the audience to want to continue listening. The body of the speech should contain facts, evidence, and statistics to back up the content. Finally, conclude with a memorable statement that reinforces the main idea and encourages thought in the audience. Delivering an Informative Speech: When giving an informative speech, confidence is key. Strive to appear self-assured so that you can persuade your audience into listening. It’s also important to keep a steady pace while addressing the points rather than racing through them quickly – doing so will ensure that the listeners fully comprehend all of your information. Also make sure to clearly articulate each word and pause when necessary in order for certain points to set in before continuing on with other details. Utilizing Relevant Content: When selecting material for your informative speech be sure to pick topics that are not too mundane or complicated…you don’t want this presentation turn into a snooze-fest session! Keep your message lighthearted but still intriguing by offering anecdotes and examples of how this issue has been brought up in life experiences or news stories outside of its primary context. Although using humor is great for captivating an audience make sure you avoid offending anyone since this will not reflect positively on your talk. Lastly, strive to select a subject area that can prompt interesting conversations between you and your attendees. In conclusion, when crafting and delivering an informative speech remember that organization and confident delivery are two key components to getting across your message effectively. Supporting facts and data should also be included within your talk as well as relevant material related to the topic at hand which will allow listeners easily connect with what you are saying and receive value from it.

Creative Ideas to Grab the Audience’s Attention

When giving an informative speech, it is important to grab the audience’s attention right away. This can be done through creative and unique ideas that make the speech more interesting. To start, it is important to create a powerful opening by calling out common myths or misconceptions in the industry that are relevant to your topic. Focusing on one compelling fact can also help introduce the subject and get the listener engaged with your talk. Additionally, you can use personal stories or anecdotes that relate to the topic being discussed in order to draw your audience in and give them further context. Humor is also a great way to engage with an audience. Using jokes or funny stories can lighten any tense conversations and keep listeners engaged throughout the duration of the speech. By making your narrative relatable, instead of focusing on complex ideas, it will help break down difficult concepts and make people relate more closely to your experience and thoughts pertaining to the topic. A simple idea such as this could develop into an interactive experience for all in attendance. Furthermore, using visuals aids like graphics, images and videos can help tell a story for harder-to-grasp topics . This helps break up long passages of text and creates lasting impressions among viewers so they remember the points being put forth more easily. Providing visual representations from different angles of a specific concept makes abstract matters easier to comprehend since they are able to retain those visuals better than long sentences of words alone. These creative ideas should be used strategically so as not to move too far away from the main focus of an informative speech; however, they can be effective tools in engaging an audience when used correctly.

Responses to Common Questions with Explanations

How can i make an informative speech interesting.

Making an informative speech interesting starts with thoroughly researching the topic and understanding what areas of the topic will be most engaging for your audience. Take time to practice delivering the content, paying attention to how you present and pace your speech – vary the speed and style for different points in your presentation. Use humor and storytelling to liven up your delivery and make it more relatable. Incorporate visuals , as well as sound effects or music, to emphasize key points of your speech. Lastly, if you show enthusiasm when you speak and are truly passionate about what you’re presenting, that energy and emotion will be picked up on by your audience and will likely make them more engaged with your speech.

What are the best strategies for research for an informative speech?

The best strategies for research for an informative speech are to start by gathering as much reliable and accurate information as possible. It is essential to have sufficient evidence and facts to back up your claims. Therefore, begin by reading the latest reports on the topic available in books , journals, and articles. Additionally, consider conducting interviews with experts or people who can provide insight into the topic. When you’re researching, make sure you take notes accurately and quickly and that your material is properly organized for easy reference when writing your speech. Also, ensure all sources are up-to-date, credible, and unbiased. To ensure accuracy, cross-check the facts from other sources such as articles from reputable news outlets or interviews with knowledgeable professionals. Finally, anticipate counterarguments and understand different points of view that may exist about the topic. This will ensure you are able to effectively address potential debates during your presentation.

How can I effectively structure an informative speech?

When structuring an informative speech, it is important to keep in mind the goal of providing detailed and accurate information. This begins by understanding your audience and then narrowing the focus of your speech. Here are some key tips to help you effectively structure your informative speech: 1. Create an outline – Start by writing down a few main points you want to get across in your speech. Be sure you know what information each point covers and how it supports your overall message. 2. Make an introduction – Introduce yourself and the topic of your speech, as well as any relevant background information that the audience needs to understand the topic better. 3. Present facts and evidence – Use facts and evidence to support the points you make in your speech. Be sure to cite any sources used for accuracy. 4. Speak clearly – Speak at a steady pace and with a clear, strong voice so that everyone can hear you and understand what you are saying. 5. Reiterate main points – Remind the audience of the main points at least once during the speech, so that they remember them when they think back on what they have heard later on. 6. End with a summary – Summarize the main points of your speech quickly before signing off, again so that everyone remembers them before they leave the room..

Are there any tips for selecting an informative speech topic?

Yes, there are many tips for selecting an informative speech topic. First, pick something that interests you. When the topic is something that you find fascinating or enjoyable to research, it will make it easier to stay motivated while preparing your speech . Second, think of a topic that is broad enough to explore in detail but narrow enough to cover in the allotted time. If your topic is too vague or too specific, you may have difficulty finding information and sticking within the given time limit. Third, aim for a current topic so your speech remains relevant and engaging to your audience. But be sure not to go over topics that are too technical or complex—remember to keep your language accessible. Finally, do some research into any existing material available on the subject so you can avoid repeating information that has already been covered. This will also give you an opportunity to look at the different ways the subject has already been explored and form your own unique angle for presentation.

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How to Do an Informative Speech | ESL Public Speaking

Delivering an informative speech goes beyond merely sharing facts. It involves capturing your audience’s attention, imparting knowledge, and leaving a lasting impression. In this article, we will delve into informative speech, learning what it is, why it is important, and how you do it. With our easy breakdown of presentation style, you’ll be able to give an awesome ESL speaking lesson.

Informative Speech

A speech is a spoken communication delivered by a person to convey a message or express thoughts, often in front of an audience. It involves organized and purposeful verbal expression to inform, persuade, or entertain. There are many different types of speech, including persuasive, motivational, impromptu, expository, and demonstration . And informative is also one of them.

What is an Informative Speech?

An informative speech is a type of presentation where the primary goal is to educate the audience about a specific topic. Unlike persuasive speeches that aim to influence opinions, informative speeches focus on providing valuable information, fostering understanding, and enhancing the audience’s knowledge.

Key Elements of an Informative Speech

Here are the three most important elements of a successful informative speech:

• Thorough Research: A well-informed speaker is a compelling speaker. Conduct thorough research on your chosen topic to ensure accuracy and depth in your presentation.
• Clarity of Expression: Use clear and concise language to convey your ideas. Avoid unnecessary jargon and prioritize accessibility, especially if your audience includes individuals with varying levels of expertise on the subject.
• Engaging Delivery: Keep your audience engaged through dynamic delivery. Utilize storytelling, anecdotes, and visual aids to enhance comprehension and retention.

How to Prepare an Informative Speech

Keep these two things in mind when preparing your informative presentation.

Choose an Interesting Topic

Selecting a relevant and interesting topic is crucial. Consider your audience’s interests, and tailor your speech to resonate with their curiosity. Whether it’s a current event, a scientific discovery, or a historical perspective, ensure your topic aligns with your audience’s interests and preferences.

Structuring Your Speech

Organize your speech in a coherent and logical structure. A well-structured informative speech typically includes an introduction, body, and conclusion. Divide your content into distinct sections, making it easier for your audience to follow.

How to Do an Informative Speech

The following are the basic steps of giving an informative speech.

Introduction: Grab People’s Attention

Begin with a captivating introduction that sparks curiosity. Pose a thought-provoking question, share a relevant story, or present a surprising fact to grab your audience’s attention. Clearly outline the purpose of your speech to set expectations.

Body: Create Segments

Divide your content into digestible segments. Each segment should focus on a specific aspect of your topic, providing in-depth information. Use a variety of supporting materials, such as statistics, examples, and visuals, to enrich your presentation.

Invite audience interaction through questions, polls, or discussions. Foster a sense of participation, creating a dynamic environment that promotes active learning.

Summarize key points, reinforcing the main takeaways. End with a thought-provoking statement to leave a lasting impression.

Informative Speech Lesson for ESL Students

Learning how to do a presentation is very important for ESL students. A great way to teach them how to do it is by making them actually do one. Assign your students with an informative presentation project. This project will help your ESL students improve their English speaking skills as well as public speaking skills.

Informative Presentation Project

You will need to divide these different steps into separate classes depending on the duration and schedule of the lesson. Plan the project accordingly so you can cover all of these elements.

• Objective : The goal of this project is to enable ESL students to research, organize, and deliver a clear and informative speech on a topic of their choice, fostering research and public speaking skills.
• Topic Selection : Students choose a simple and practical topic for their speech. Encourage students to come up with a topic that other students might also be interested in.
• Research and Information Gathering : Students gather information, facts, and key points related to their chosen topic. Provide guidance on reliable sources for research.
• Outline : Students create a detailed outline incorporating key information and ensuring a logical flow. Introduce the structure of an informative speech.
• Visual Aids : Discuss the role of visual aids in enhancing an informative speech and make sure students prepare any necessary visual aids, such as slides, images, or props.
• Language Practice : Review and practice using transition words and phrases for smooth delivery. Review and practice using varied vocabulary and sentence structures.
• Practice : Students practice delivering their speech to a partner or small group.
• Rehearsal : Students rehearse their speeches individually, ensuring they are comfortable with the timing and flow of their presentations. Offer guidance on pacing, intonation, and body language.
• Presentation : Each student presents their speech to the class. Encourage a supportive and positive atmosphere. Allow time for brief questions or comments from the audience.
• Feedback and Reflection : Provide constructive feedback on each presentation. Facilitate a class discussion where students reflect on the challenges they faced and what they learned from the project.

Informative Speech Example Topics

Here are some presentation topics that suit informative speech.

• The Importance of Recycling in Our Daily Lives
• The History and Cultural Significance of Traditional Festivals in Your Country
• How to Effectively Manage Time and Reduce Procrastination
• The Benefits of Regular Exercise for Physical and Mental Health
• The Impact of Social Media on Society
• Steps to Cultivate Healthy Eating Habits
• The Basics of Climate Change and Its Effects on the Environment
• Exploring Famous Landmarks Around the World
• Introduction to Different Types of Renewable Energy Sources
• The Process of Making a Simple Dish from Your Culture
• The Life Cycle of Butterflies and Their Importance in Nature
• Understanding and Preventing Cyberbullying
• Tips for Effective Communication in a Multicultural Environment
• The Role of Women in History: Unsung Heroes
• How to Start a Small Garden at Home
• Explaining the Water Cycle and its Importance
• The History and Impact of Video Games on Society
• Basic First Aid Techniques Everyone Should Know
• The Wonders of Space Exploration and Discoveries
• Overview of Different World Religions and Their Practices

ESL Speaking Resources

If you are looking for more ESL speaking lesson resources, check out the following articles.

• Practice Speaking English
• Small Talk Ideas for ESL Lessons and Conversation Classes
• Closing a Conversation in English Politely and Easily
• Deep Philosophical Questions
• Debate Topics

FAQs About Informative Speech

Here are some of the most frequently asked questions about informative presentation style.

What are the 4 types of informative speeches?

The four main types of informative speeches are:

• Explanatory Speech: Focuses on clarifying a concept or idea.
• Descriptive Speech: Provides detailed information about a person, place, or thing.
• Demonstrative Speech: Shows how to do something or how something works.
• Narrative Speech: Tells a story or recounts a sequence of events.

What are the 5 principles of informative speech?

The five principles of an informative speech are clarity, relevance, engagement, organization, and adaptation.

What are the 3 parts of an informative speech?

The three parts of an informative presentation are introduction, body, and conclusion.

What are the 5 c’s of informative speaking?

The following are the 5 c’s of informative speaking:

• Clear: Ensure that your message is easily understood by the audience.
• Concise: Present information in a brief and to-the-point manner.
• Coherent: Organize your speech logically for better comprehension.
• Captivating: Engage the audience’s attention and maintain interest.
• Credible: Use reliable sources and provide evidence to establish credibility.

What are some interesting informative speech topics for students?

Here are some interesting informative speech topics for students.

• The impact of social media on mental health
• Innovations in renewable energy technologies
• The history and evolution of video games
• Exploring different styles of dance around the world
• The benefits of learning a second language
• The science behind your favorite foods
• Understanding the human brain and memory
• The role of artificial intelligence in everyday life
• How to build and maintain healthy relationships
• The influence of music on mood and emotions

Informative Speech: Join the Conversation

Have you ever delivered this kind of speech ? Please share your experience doing it in the comments! We’d love to hear from you.

About Jackie

Jackie Bolen has been teaching English for more than 15 years to students in South Korea and Canada. She's taught all ages, levels and kinds of TEFL classes. She holds an MA degree, along with the Celta and Delta English teaching certifications.

Jackie is the author of more than 60 books for English teachers and English learners, including Business English Vocabulary Builder and 39 No-Prep/Low-Prep ESL Speaking Activities for Teenagers and Adults . She loves to share her ESL games, activities, teaching tips, and more with other teachers throughout the world.

You can find her on social media at: YouTube Facebook Pinterest TikTok LinkedIn Instagram

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How to Give an Informative Speech

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Skilled orators are familiar with many different types of speeches used to inform, persuade, entertain, inspire or commemorate a special occasion. Other categories of speech include impromptu, memorized, scripted and extemporaneous speeches.

An informative speech is one of the most common categories of speeches in everyday life. Informative speeches provide an audience with helpful new knowledge that matters to them. Knowing how to deliver an effective informative speech can benefit professionals in virtually any occupation.

Choose a Great Topic

Writing a strong informative speech starts with choosing a topic that lends itself to an informative type of speech. Informative categories of speech typically deal with objects, processes, events or concepts, according to the WAC Clearinghouse . Objects include people, animals, places and things. Processes explain the steps of how to do something. Events can be recent or historical occurrences that pique the curiosity of the audience. Conceptual ideas should be supported by widely held customs, practices or data. Examples of such diverse topics include:

• Unusual animals that are legal to own.
• How to make a grapevine wreath.
• The fall of the Mayan empire.
• Business etiquette across cultures.

Brainstorm topics that are appropriate for the age, educational level, commonalities and background of the audience. Avoid subjects that are vague, overly broad, controversial or based on conjecture rather than hard scientific evidence.

Follow an Outline

Developing an outline for an informative speech with an introduction, body and conclusion helps organize important ideas. The format is similar to writing an essay. Lumen Learning suggests that the introduction of the informative speech should be carefully crafted and rehearsed to hook the audience. Opening remarks might reference surprising statistics, interesting discoveries or key findings from a recent study. Speakers sometimes mention their credentials to establish their authority or expertise on the subject.

Next comes the body of the speech. Doing research online or at the library is critical when preparing an informative speech, according to the University of Texas at Austin . Find primary sources of data by reading research journals, scientific papers, autobiographies, newspapers and magazines. Estimate how much time to spend on each talking point based on the total amount of time allotted for the speech. Provide factual data that is clear, precise and useful, and conclude by recapping main takeaways.

Stick to the Facts

An informative speech is not to be confused with a persuasive speech. The goal is to present reliable information supported by verifiable data and statistics. The speaker should weave the information into a chronological story with a beginning and an end to hold the attention of the audience. For example, if the topic focuses on ways to find a job in a tight labor market, the speech should present sequential tips that include strategies for networking, searching the internet, writing effective cover letters, interviewing and evaluating job offers.

Credible informative speakers are self-aware and set aside their own personal biases. They avoid slanting the data or putting a spin on the presentation. Interjecting personal opinions into a speech that’s intended to be informative is inappropriate. For instance, a boss may not want to hear personal opinions on how a new software system is working when asking for an update at a team meeting. Informative speeches present the pros and cons of a topic from a neutral vantage point.

Add Visuals

The University of Pittsburg recommends incorporating multimedia visuals when delivering an informative speech. Demonstrations are particularly helpful when explaining the steps involved in completing a project or task. The speaker offers a detailed step-by-step description of what do to at each stage, while actually performing the action. If the audience is small, a cooking demonstration with an opportunity to sample the prepared dish is sure to be popular.

• WAC Clearing House: Informative Speaking
• Lumen Learning: Four Types of Speeches
• University of Texas at Austin: Four Types of Speeches
• University of Pittsburg: Informative Speaking
• If you typically don't use humor, avoid telling a joke as an introduction for your speech.

Mary Dowd holds a doctorate in educational leadership and a master’s in counseling and student affairs from Minnesota State Mankato. Helping students succeed has been her passion while serving in many areas of student affairs and adjunct teaching. Currently she is a dean of students at a large, public university. Dr. Dpwd’s writing experience includes published research, training materials and hundreds of practical online articles.

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50 Interesting Informative Speech Topics for College

26 September, 2020

15 minutes read

Author:  Mathieu Johnson

Informative speeches grant speakers a responsible mission of educating people about significant ideas and themes. They’re also about sharing thoughts and opinions on this or that topic, aimed at expanding understanding and providing listeners with relevant insights for further deliberation. Therefore, it’s a particular type of speeches given to put things into sharp focus and offer food for thought. Read up to know which informative speech topics have the most impact.

What is an informative speech?

As mentioned above, it’s a kind of speech that, well, informs the audience about your topic. Sounds simple enough, but simplicity is deceptive, and there are enough secrets behind this science. Specifically, not all people are fully aware of the fact that the “what” question is a key element that needs to be answered, for with informative speeches, you want to choose a topic most likely to be well received.

Of course, you can speak about something you already know, but you can also talk about the topic which is absolutely new to you. In this case, however, you must make sure that the theme will be relatively easy to research and studied before speech delivery. Another important point worth noticing is that organizational requirements and type of information for informative speech usually intertwines with those for an informative essay, for the latter is often an extension of the first.

How to write an informative speech?

So, now it’s time to move from theory to practice and write an informative speech. But where do you start from?

Although there are many different processes involved in the process, we’ll narrow them to essentials to help you better grasp the idea of how a perfect speech should be tailored.

Stage 1. Research and Brainstorming

Think about the topic.

The first and most crucial step is about choosing the right topic. We’ve mentioned before that it’s vital to select the issue you feel free to talk about. However, there are also cases when professors assign a specific task for you. Either way, the point here is to conduct thorough research based on the given or chosen topic.

If you want to explain the history of some company, band or event, for example, make sure to deliver the message clearly, without going here and there. For this, consider talking about particular points which will cover the whole speech and help the audience quickly digest it. Otherwise, your speech will depart from the topic, and listeners will find it challenging to follow your thoughts.

Gather Evidence

Every scholarly work proves its credibility by the inclusion of relevant sources to show both the audience and the instructor that you’ve put enough effort into the work to sound authoritative. This is a great chance to get a good mark, but more importantly, earn trust from listeners. To cite the evidence correctly, you can search for some facts, stats, or numbers in a variety of sources. These include textbooks, books, and encyclopedias (online ones work as well), scholarly articles, reputable news bureaus, and government documents. If these are hard to find for you, think of alternatives, like online journals and magazines. But be careful and don’t use sources from there if they are not credible and reputable. As an example, use The New York Times, The Guardian, Harvard Business Review, SAJE journals, Forbes, etc.

Also, keep in mind that the evidence you’ll use should depend on the subject of your talk. If it’s about science, check scientific publications. If it’s about medicine – embark upon texts on this specific sphere. Finally, don’t forget to create a works cited page at the end of your speech and put all your sources there. Even if your instructor does not specify such a requirement, create a list anyways. This will help you keep references organized, and you will be able to pick a suitable one from the list.

Generate a Nice Thesis

A thesis is the core of impactful speech that tells listeners about its focal points. It also reveals the purpose of your speech and provides the audience with an insight into what the speech is all about. Notably, your thesis should not exceed the length of one-two sentences and be as precise as possible. More so, thesis, like the speech itself, is not about convincing people to take your topic stance immediately. Rather, it’s about informing listeners about significant events or cases which they could analyze and make relevant conclusions themselves. No need to push them or force to change the perspective, just try to be genuine and honest with people you’re talking to. Considering that it’s a scholarly piece of work, there’s no room for appealing to emotions or subjective claims. So in informative speeches, objectivity is the key player.

Informative speech outline

The outline is a skeleton of your speech that briefly explains each of your points. This is basically a list of short sentences which reveal the meaning of your main speech ideas. Remember that this list is not for the audience; it’s for your own use. So the task here is to write about every point in a way you’ll understand. You can also use notecards instead of paper so that it’ll be much easier for you not to get lost in a sea of ideas and organize the speech properly. Tip: include numbers and capital letters for headings, and bullet points or other figures to mark subheadings.

If you are still unsure on whether you can cope with your task – you are in the right place to get help. Our essay writers will easily answer the to the question “Who can write my speech?”

Stage 2. Writing

Once the sketches are ready and you have a clear understanding of what to speak about, move on straight to writing.

Craft an Engaging Intro

What does engaging stand for in this case? It denotes some speech elements which will be enticing for listeners from the first sentence. It’s a common practice to start speeches with different hooks to call for more people’s attention. There are a plethora of techniques you can use to make an unforgettable first impression: jokes, anecdotes, examples from personal life, interesting statistics, rhetorical questions, quotes of famous people. You can even invent your own attention-grabber which will help you knock down listeners.

Give More Detail in the Main Body

Once you managed to create impact by the introduction and made sure everyone will be eager to listen to you further, you need to expand the explanation of key speech ideas in a well-structured, organized manner. Like in regular life, you start a story from the beginning to the end, while gradually moving from one idea to another. The same goes for informative speech – you need to ensure that the flow of your narration is logical and concise, fully elaborated, and precise. Also, don’t forget about making transitions between sentences. They will make your speech flow naturally, helping the audience to process the information much easier and effortlessly.

Wrap Everything Up in Conclusion

The ending of your informative speech should restate the main idea and the thesis you’ve mentioned in the introduction. There’s no need to say new things that will only confuse your audience. Instead, all the conclusion needs is a nice wrapping of the already stated claims.

So basically you want to review your main points and thereby deliver listeners a message which they will perceive as a major takeaway from what you’ve just told them. However, the introductory part should by no means repeat previous information word by word. It’s just a short restatement that covers up the main points.

Proofread and Edit the Final Version

Once the text is written entirely, it’s a must for you to double check it to avoid possible mistakes. If your informative speech turns out not as informative as expected due to grammatical or lexical errors, you’ll not be taken seriously, which we bet is not the purpose of delivering your talk. So, to prevent casualties from happening, you’ll need to use reliable editing and proofreading tools. Grammarly is an excellent source for this. Its accurate algorithm detects all kinds of mistakes and fixes them on the fly in a matter of seconds. And you can also check the text for plagiarism to make sure that it has no analogs anywhere on the web.

Stage 3. Perfecting Speech Delivery

Memorize your speech.

Half work is done – you have a writing piece. Now it’s time to learn it. Of course, it’ll take you time to do this, but with a little patience and enough time, you can memorize it even faster than expected. Besides, it’s not recommended to learn the speech from A to Z, inside out and upside down by heart. If your instructor is indulgent enough, feel free to memorize your talk in a way that allows you to explain your ideas clearly and consistently. To facilitate the process of learning, you can memorize sentence by sentence until you’re confident. And even if you forget something during delivery, you can always count on the outline that’ll give you a hint on what to talk about next.

Practice Reading Speech Aloud

When the final product is finally ready and polished, you need to concentrate on reading it.

Practice the speech in a mirror, to a friend/relative/pet, or record yourself to trace the tone and intonation. This way, you’ll make sure that your informative speech is brilliant and you deliver it just the way you wanted. Besides, this practice can help you critically evaluate the flaws and correct them before the actual delivery. Have enough time for this, because even experienced speakers always rehearse their speeches. Finally, focus on the way you use gestures, the way you stand and look at the audience, and facial expressions.

List of informative speech topics

There are lots of easy informative speech topics to choose from, but we offer you to review our topics list with some of the most alluring ones to get you started. Let’s examine pro informative topics that’ll help you write a memorable speech.

Topics for informative speech about music

• Frank Sinatra – a beloved father of music
• The drastic evolution of french music
• Deep house – the most popular music style among youngsters
• Why did rock and roll became an epitome of popular dance music
• Why does reggae music most known under the name of Bob Marley
• The psychological and physical benefits of listening to music
• Chill, lounge and electronica has market the era of progressive sound
• The impact of rap music on society at large
• The art of playing the violin
• The evolution of jazz music and its connection to historical movements

Informative speech topics about animals

• Why are so many animals under extinction today and how do we fix it?
• Why dogs are considered as humans best friend?
• The history and evolution of polar bears
• Why does rhinos horn trimming in South Africa still allowed
• How to properly raise chinchillas
• The most dangerous types of dogs on the planet
• Staggering intellectual abilities of elephants baffle even scientists
• How to keep snakes away and save your life
• Different types of butterflies
• The history of bees and their role in the world

Topics for informative speech about global warming

• Patterns in climate change: rising temperatures and flooding
• What Effects does Climate Change have on the Earth and its Inhabitants?
• What are the practical solutions to global warming
• What is global warming and what causes it?
• The future of global warming: dismal predictions and statistics
• Controversial opinions about global warming
• The greenhouse effect as the top one reason of climate change
• The global issue of global warming: what’s next?
• Humans are responsible for the emergence and progress of global warming
• Sanctions against generation of greenhouses: will they ever take place?

Informative speech ideas about sports

• How sports improve human physical and psychological health
• Is golf the game of the past?
• The real life of sport teams: from trainings to furious games
• Can roller skating be considered a kind of sport?
• What’s more dangerous: white water rafting or ice diving?
• The history of sports: whom do we owe respect?
• Hockey 101: gear, playing techniques, team spirit
• Why is boxing the most dangerous type of sports
• The most unusual kinds of sports humans have invented
• The importance and potential threat of football for the world 

Interesting speech topics about food and drinks

• How to bake a cake and not put on weight
• Why does alcohol bring so much trouble to contemporary youth?
• There are no superfoods, the study shows
• Does fast food really cause addiction?
• The secret ingredient of Coca Cola and why you’ll never want to drink it again
• If the fruit diet useful for health?
• Why bananas can save the world
• Eating vegetables and olive oil is a golden ticket to rejuvenation
• What’s the difference between natural and processed foods?
• Why eating pizza is the worst way to get away with cooking

As you can see from the list of topics for speeches, informative speech is a perfect occasion to explore interesting themes in depth and share your knowledge with people who are most likely to learn new things with you. Discovering a variety of topics and writing them on paper is perhaps the most engaging task your instructor has ever assigned you. And if you find it challenging to come with the right idea for a good topic, just send a “ write my speech ” request, and we’ll complete your order in no time.

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“How To” Speech Topics, Ideas & Examples

Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

Want to speak in front of an audience but are terrified of freezing or being boring? I know the feeling. If you’ve ever had to give a “how-to” speech, you know that it can be incredibly intimidating. It also entails coming up with how-to speech ideas and creative examples.

After all, how will they finish listening if the audience isn’t hooked by what you’re saying right away? To help ease your worries (and inspire those ideas!), here’s everything you need on “how-to” speeches: topics, samples & potential pitfalls — so read ahead!

Writing a How-to Speech

The speaker needs to consider several important factors when preparing to give a how-to speech. The how-to speech should identify the problem that needs to be resolved, explain how the problem can be fixed with a step-by-step approach, and list any potential obstacles the audience may face.

It is also important for speakers to choose how-to speech topics that are of interest or relevance to their target audience. This will ensure maximum engagement and retention throughout the speech.

How-to Speech Ideas That Are Funny

When it comes to funny “how-to” speeches, the possibilities are endless! Whether talking about how to make a perfect paper airplane or how to be the life of the party, humor can enhance your presentation and help keep your audience engaged.

Try using puns, silly props, or even anecdotes that provide insight into the process while still making people laugh. The goal is to not only impart valuable knowledge but also entertain your listener.

With some creativity, you can develop a humorous speech that achieves a comedic effect and explains its topic.

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Interesting How-to Topics

When asked to present a speech, many people immediately search for the most interesting ideas for a how-to speech. From tidying up after the biggest mess to baking a delicious cake, speeches about how to do something can be informative and entertaining.

While it may seem challenging to come up with fresh ideas, an infinite number of topics could be used. Some great suggestions include teaching viewers how to create a simple budget plan , explaining plant-based diets and their benefits, explaining how to instruct others effectively, or even how to ace an interview.

No matter what topic you go with, remember that the important thing is to be passionate and provide audiences with detailed instructions. When done correctly, choosing an interesting “how-to” topic for your speech will surely have your audience applauding in no time!

Choosing a Demonstration Speech Topic

Choosing a demonstration speech topic may seem daunting, but it can be simple and enjoyable with the right guidance. Identifying the topics appropriate for a demonstration speech is the first step in navigating this process.

Demonstration topics should be grounded in facts and provide pertinent knowledge about your expertise or interest. They should also focus on something that can be demonstrated in a tangible way, such as making a craft or performing an experiment.

• Your Interests

Choosing engaging good how-to speech topics based on one’s interests can be daunting yet rewarding. Taking the time to reflect on potential topics and thinking carefully about what topics truly interest you is fundamental to assembling a captivating presentation.

As such, it is paramount to begin by reflecting upon your hobbies and leisure activity ideas that you find most intriguing, as well as any activities or tasks you feel passionate about sharing with others.

Additionally, curating ideas from other media sources, such as newspaper articles or magazines, helps provide further insight into new and novel subjects or angles that can motivate your research process.

Only through this deliberate effort to understand our interests and apply them creatively towards developing a worthwhile “how-to” speech topic can we find the contentment of presenting a presentation with which listeners will engage.

• Who the Speech Is For

Choosing a “how-to” speech topic is critical in delivering an effective presentation. When selecting your topic, it’s important to keep the audience in mind.

Decide who your speech is for and make sure it is relevant to their interests. Select something specific that can benefit them or be beneficial in a general sense. Choose something the audience wants to learn about and that you are comfortable presenting. This will ensure your presentation skills are on display, as well as your knowledge about the topic.

Ensure your topic has enough depth for you to use additional research as support. This will strengthen the content of your presentation and demonstrate personal effort.

Ultimately, with careful consideration of who your speech is addressed to, you can craft a “how-to” topic that adds value both for yourself and your audience.

• The Setting of the Speech

Choosing a “how-to” speech topic based on the setting of the speech is an important step in preparing for an effective presentation.

It is essential to consider the purpose of the speech, the audience’s interests and needs, and any limitations or restrictions that may be present to construct an appropriate topic and choose relevant information to include.

Anticipating questions or topics of interest related to the audience is helpful when selecting a relevant topic.

• The Time You’ve Got to Prepare the Speech

Deciding on a “how-to” speech topic can be daunting. But the task becomes much more manageable, considering how much time you have to prepare for the presentation. Start by narrowing down the possibilities based on how much time you have.

If you have more time to prepare, opt for something more challenging. If you have only a short amount of time, choose a simpler topic.

Once you have determined the complexity level and estimated preparation time, consider your interests to find a topic that is both engaging to yourself and hopefully your audience.

As with any speech or presentation, researching and practicing before the actual event will greatly benefit your delivery and engagement with your audience.

Although finalizing a speech topic for a “how-to” presentation can be stressful, understanding constraints and utilizing interests will help make this process easier.

• The Time You’ve Got to Give the Speech

When selecting a “how-to” speech topic, the amount of time you have to give the presentation should be considered. It is wise to carefully analyze the time frame constraints of the assignment and assess which topics can be thoroughly explored in the allocated duration.

Attempting to cover too much material within a limited timeframe may lead to rushed communication and limit your opportunity to expand on the subject matter. Instead, select a focus that allows space for further discussion but remains concise enough to explore properly within your allotted time.

It is also advantageous to choose a topic that naturally interests you. This will heighten enthusiasm and engagement throughout your presentation, thus helping create an impactful delivery. Doing so will ensure you stay on track and avoid exceeding the assigned timeframe.

• The Guidelines for Assessment

When choosing a “how-to” speech topic, it is important to ensure that the topic meets all of the guidelines for assessment. It is a good idea to consider current and relevant topics, informative, interesting, and new, demonstrating the speaker’s understanding of their subject matter.

Choosing a topic with an appropriate difficulty level can help ensure that your speech will be comprehensive and engaging for your audience.

Demonstrative Speech Topics

Selecting topics for speeches comes down to choosing something you both know and can present effectively. As you brainstorm possible show-and-tell ideas, narrow the topics until you arrive at one that is interesting to you and your audience and fulfills all criteria needed for an effective demonstration presentation.

Once you’ve chosen a successful topic, preparing the speech will become much simpler, allowing you to demonstrate confidently and successfully.

Here are some easy demonstrative speech ideas for how-to.

Animals/Pets

Giving a speech to educate an audience about how to care for animals/pets can be an enriching experience.

It is important to research and thoroughly understand the topic to provide the audience with accurate and applicable information. This will entail researching different animal species and their specific characteristics, needs, and behaviors.

Moreover, ample time must be allocated for preparation so all aspects of proper pet-keeping can be explained clearly and confidently.

Topics ideas could range from a persuasive speech on how to pick the best breed to an informative speech on pet health. 

Gardens/Yards

Talking about creating and maintaining a garden or a yard requires proper preparation to ensure that the information relayed is accurate and beneficial. Researching various gardening elements beforehand will provide a strong base for discerning audiences to build on.

Be sure to present topics such as plant selection, design ideas, pest prevention, watering methods, and other environmental factors in an organized fashion that is easy for your listeners to follow.

Offering clear instructions throughout the speech with examples showing the steps in action can help ensure that your audience walks away feeling confident about their newly acquired knowledge.

Topics could cover how to identify poisonous plants, how to get rid of garden pests, how to make an indoor herb garden, and even how to make garden art. 

To give an effective “how-to” speech about crafts, the speaker should start by introducing themselves and properly framing the topic. They should provide a brief overview of what the audience will learn in their presentation and then begin with the most basic information, slowly building up to more complex concepts.

Crafting often has visual aid speech topics. At every stage of presenting, visuals should be provided for illustration. Visuals could range from diagrams or step-by-step photographs showing how a craft is made to video or actual physical models.

Once all of this information has been presented, the speaker should summarize the key points covered and allow time for questions from the audience before concluding their presentation.

Games/Sports

Giving a “how-to” speech about games/sports is an excellent way to share knowledge and teach important concepts. It requires the speaker to do comprehensive research and prepare in advance.

To give an effective “how-to” speech, start by introducing the game/sport accurately and make sure to tailor the presentation for your specific audience. Additionally, focus on one topic at a time, explain each step with vivid examples, and use visuals like charts or diagrams if possible.

Once you have covered all steps necessary for playing the game/sport, end the speech concisely and provide resources that can be used after the presentation.

Topics here could range from how to perfect your golf swing to even how to teach basketball.

Food And More

Delivering a successful “how-to” speech about food and drinks requires careful preparation. First, it is important to do research on the topic so that you have an understanding of the background information.

Once this has been accomplished, the next step should be to focus on a specific field within the topic and craft your presentation around this selected focus. Be sure to collect illustrations, charts, or photographs relevant to your chosen material, as these visual elements can make all the difference in bringing your words to life.

How to Structure a How-to Speech

Structuring a “how-to” speech can seem intimidating, but it doesn’t have to be. Firstly, you should brainstorm the steps needed to accomplish your desired outcome with as much detail as possible. Secondly, organize the steps in chronological order.

This will give the rhythm of your speech a natural flow. Then, begin by introducing yourself and the topic by providing background information on why it is important.

Following completion of the step-by-step instructions, summarize what was just explained and explain why it matters in general terms. Finally, address any foreseeable issues and offer solutions to avoid them.

How-to Speech Template

A “how-to” speech template is an effective method to prepare a speech. This is especially useful when speaking on topics that may be largely unfamiliar to the audience, as it provides a straightforward structure for organizing the material.

The basic format of this type of speech involves:

• Introducing the topic.
• Describing the purpose and benefits of knowing more about it.
• Decomposing the subject matter into easily digestible sections.
• Concluding with a summary and reflection on what has been covered.

Additionally, including visual aids and personal anecdotes can further add interest and clarity to speeches, helping ensure everyone remains engaged throughout the presentation. Use this blank demonstration speech outline to craft your own any time!

To Sum It Up

Giving a great how-to speech is mostly about choosing the right topic. As how-to speeches often require visuals such as PowerPoint slides and handouts, these should be reviewed pre-speech to guarantee smooth delivery during the presentation itself. Speaking confidently and clearly while allowing time for questions and feedback is also essential in delivering an effective how-to speech.

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