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How to Create a Photo Essay in 9 Steps (with Examples)

Photo Editing & Creativity , Tutorials

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What is a photo essay?

• Photo essays vs photo stories
• How photo essays help you
• 9 Steps to create photo essays

How to share your photo essays

Read Time: 11 minutes

Gather up a handful of images that seem to go together, and voila! It’s a photo essay, right? Well… no. Though, this is a common misconception.

In reality, a photo essay is much more thoughtful and structured than that. When you take the time to craft one, you’re using skills from all facets of our craft – from composition to curation.

In this guide, you’ll learn what makes a photo essay an amazing project that stretches your skills. You’ll also learn exactly how to make one step by step.

• Photo essay vs photo story

A photo essay is a collection of images based around a theme, a topic, a creative approach, or an exploration of an idea. Photo essays balance visual variety with a cohesive style and concept.

What’s the difference between a photo essay and a photo story?

The terms photo essay and photo story are often used interchangeably. Even the dictionary definition of “photo essay” includes using images to convey either a theme or a story.

But in my experience, a photo essay and a photo story are two different things. As you delve into the field of visual storytelling, distinguishing between the two helps you to take a purposeful approach to what you’re making .

The differences ultimately lie in the distinctions between theme, topic and story.

Themes are big-picture concepts. Example: Wildness

Topics are more specific than themes, but still overarching. Example : Wild bears of Yellowstone National Park

Stories are specific instances or experiences that happen within, or provide an example for, a topic or theme. Example: A certain wild bear became habituated to tourists and was relocated to maintain its wildness

Unlike a theme or topic, a story has particular elements that make it a story. They include leading characters, a setting, a narrative arc, conflict, and (usually) resolution.

With that in mind, we can distingush between a photo essay and a photo story.

Themes and Topics vs Stories

A photo essay revolves around a topic, theme, idea, or concept. It visually explores a big-picture something .

This allows a good deal of artistic leeway where a photographer can express their vision, philosophies, opinions, or artistic expression as they create their images.

A photo story  is a portfolio of images that illustrate – you guessed it – a story.

Because of this, there are distinct types of images that a photo story uses that add to the understanding, insight, clarity and meaning to the story for viewers. While they can certainly be artistically crafted and visually stunning, photo stories document something happening, and rely on visual variety for capturing the full experience.

A photo essay doesn’t need to have the same level of structured variety that a photo story requires. It can have images that overlap or are similar, as they each explore various aspects of a theme.

Photo essays can be about any topic. If you live in a city, consider using your nature photography to make an essay about the wildlife that lives in your neighborhood . 

The role of text with photos

A photo story typically runs alongside text that narrates the story. We’re a visual species, and the images help us feel like we are there, experiencing what’s happening. So, the images add significant power to the text, but they’re often a partner to it.

This isn’t always the case, of course. Sometimes photo stories don’t need or use text. It’s like reading a graphic novel that doesn’t use text. Moving through the different images that build on each other ultimately unveils the narrative.

Photo essays don’t need to rely on text to illuminate the images’ theme or topic. The photographer may use captions (or even a text essay), or they may let the images speak for themselves.

Definitions are helpful guidelines (not strict rules)

Some people categorize photo essays as either narrative or thematic. That’s essentially just calling photo stories “narrative photo essays” and photo essays “thematic photo essays.”

But, a story is a defined thing, and any writer/editor will tell you themes and topics are not the same as stories. And we use the word “story” in our daily lives as it’s defined. So, it makes far more sense to name the difference between a photo essay and a photo story, and bask in the same clarity writers enjoy .

Photo stories illustrate a particular experience, event, narrative, something that happened or is happening.

Photo essays explore an idea, concept, topic, theme, creative approach, big-picture something .

Both photo essays and photo stories are immensely powerful visual tools. And yes, the differences between them can certainly be blurred, as is always the case with art.

Simply use this distinction as a general guideline, providing extra clarity around what you’re making and why you’re making it.

To dig into specific types of images used to create powerful photo stories, check out this training: 6 Must-Have Shots for a Photo Story. 

Meanwhile, let’s dig deeper into photo essays.

Capturing amazing wildlife photos requires not only passion and skill but also the right equipment.

This guide breaks down the best options so you can find the perfect camera for your specific needs , whether you're a beginner or pro.

Photo essays are a chance to try new styles or techniques that stretch your skills and creativity. This image was part of an essay exploring simplicity and shape, and helped me learn new skills in black and white post-processing.

How photo essays improve your photography

Creating photo essays is an amazing antidote if you’ve ever felt a lack of direction or purpose in your photography. Photo essays help build your photographic skills in at least 3 important ways.

1. You become more strategic in creating a body of work

It’s easy to get stuck in a rut of photographing whatever pops up in front of you. And when you do, you end up with a collection of stand-alone shots.

These singles may work fine as a print, a quick Instagram post, or an addition to your gallery of shots on your website. But amassing a bunch of one-off shots limits your opportunities as a photographer for everything from exhibits to getting your work published.

Building photo essays pushes you to think strategically about what you photograph, why, and how. You’re working toward a particular deliverable – a cohesive visual essay – with the images you create.

This elevates your skills in crafting your photo essay, and in how you curate the rest of your work, from galleries on your website to selecting images to sell as prints .

2. You become more purposeful in your composition skills

Composition is so much more than just following the rule of thirds, golden spirals, or thinking about the angle of light in a shot.

Composition is also about thinking ahead in what you’re trying to accomplish with a photograph – from what you’re saying through it to its emotional impact on a viewer – and where it fits within a larger body of work.

Photo essays push you to think critically about each shot – from coming up with fresh compositions for familiar subjects, to devising surprising compositions to fit within a collection, to creating compositions that expand on what’s already in a photo essay.

You’re pushed beyond creating a single pleasing frame, which leads you to shoot more thoughtfully and proactively than ever.

(Here’s a podcast episode on switching from reactive shooting to proactive shooting .)

3. You develop strong editing and curation skills

Selecting which images stay, and which get left behind is one of the hardest jobs on a photographer’s to-do list. Mostly, it’s because of emotional attachment.

You might think it’s an amazing shot because you know the effort that went into capturing it. Or perhaps when you look at it, you get a twinge of the joy or exhilaration you felt the moment you captured it. There’s also the second-guessing that goes into which of two similar images is the best – which will people like more? So you’re tempted to just show both.

Ultimately, great photographers appear all the more skilled because they only show their best work. That in and of itself is a skill they’ve developed through years of ruthlessly editing their own work.

Because the most powerful photo essays only show a handful of extraordinary images, you’re bound to develop the very same critical skill (and look all the more talented because of it).

Photo essays are also a great stepping stone to creating photo stories. If you’re interested in moving beyond stand-alone shots and building stories, shooting photo essays will get your creative brain limbered up and ready for the adventure of photo stories.

A photo essay exploring the natural history of a favorite species is an exciting opportunity for an in-depth study. For me, that was a photo essay on emotive images of the American dipper (Cinclus mexicanus) as it hunts in streams. 

9 Simple steps to create your photo essays

1. clarify your theme.

Choose a theme, topic, or concept you want to explore. Spend some time getting crystal clear on what you want to focus on. It helps to write out a few sentences, or even a few paragraphs noting:

• What you want the essay to be about
• What kinds of images you want to create as part of it
• How you’ll photograph the images
• The style, techniques, or gear you might use to create your images
• What “success” looks like when you’re done with your photo essay

You don’t have to stick to what you write down, of course. It can change during the image creation process. But fleshing your idea out on paper goes a long way in clarifying your photo essay theme and how you’ll go about creating it.

2. Create your images

Grab your camera and head outside!

As you’re photographing your essay, allow yourself some freedom to experiment. Try unusual compositions or techniques that are new to you.

Stretch your style a little, or “try on” the style of other photographers you admire who have photographed similar subjects.

Photo essays are wonderful opportunities to push yourself outside of your comfort zone and grow as a photographer .

Remember that a photo essay is a visually cohesive collection of images that make sense together. So, while you might stretch yourself into new terrain as you shoot, try to keep that approach, style, or strategy consistent.

Don’t be afraid to create lots of images. It’s great to have lots to choose from in the editing process, which comes up next.

3. Pull together your wide edit

Once you’ve created your images, pull together all the images that might make the cut. This could be as many as 40-60 images. Include anything you want to consider for the final essay in the wide edit.

From here, start weeding out images that:

• are weaker in composition or subject matter
• stand out like a sore thumb from the rest of the collection
• Are similar to other stronger images in the collection

It’s helpful to review the images at thumbnail size. You make more instinctive decisions and can more easily see the body of work as a whole. If an image is strong even at thumbnail size to stand out from similar frames while also partnering well with other images in the collection, that’s a good sign it’s strong enough for the essay.

4. Post-process your images for a cohesive look

Now it’s time to post-process the images. Use whatever editing software you’re comfortable with to polish your images.

Again, a photo essay has a cohesive visual look. If you use presets, filters, or other tools, use them across all the images.

5. Finalize your selection

It’s time to make the tough decisions. Select only the strongest for your photo essay from your group of images.

Each image should be strong enough to stand on its own and make sense as part of the whole group.

Many photo essays range from 8-12 images. But of course, it varies based on the essay. The number of images you have in your final photo essay is up to you.

Remember, less is more. A photo essay is most powerful when each image deserves to be included.

6. Put your images in a purposeful order

Create a visual flow with your images. Decide which image is first, and build from there. Use compositions, colors, and subject matter to decide which image goes next, then next, then next in the order.

Think of it like music: notes are arranged in a way that builds energy, or slows it down, surprise listeners with a new refrain, or drop into a familiar chorus. How the notes are ordered creates emotional arcs for listeners.

How you order your images is similar.

Think of the experience a viewer will have as they look at one image, then the next, and the next. Order your images so they create the experience you want your audience to have.

7. Get feedback

The best photographers make space for feedback, even when it’s tough to hear. Your work benefits from not just hearing feedback, but listening to it and applying what you learn from it.

Show your photo essay to people who have different sensibilities or tastes. Friends, family members, fellow photographers – anyone you trust to give you honest feedback.

Watch their reactions and hear what they say about what they’re seeing. Use their feedback to guide you in the next step.

8. Refine, revise, and finalize

Let your photo essay marinate for a little while. Take a day or two away from it. Then use your freshened eyes and the feedback you received from the previous step to refine your essay.

Swap out any selects you might want to change and reorder the images if needed.

9. Add captions

Even if you don’t plan on displaying captions with your images, captioning your images is a great practice to get into. It gives context, story, and important information to each image. And, more than likely, you will want to use these captions at some point when you share your photo essay, which we dive into later in this article.

Add captions to the image files using Lightroom, Bridge, or other software programs.

Create a document, such as a Google or Word doc, with captions for each image.

In your captions, share a bit about the story behind the image, or the creation process. Add whatever makes sense to share that provides a greater understanding of the image and its purpose.

Photo essays allow you to explore deliberate style choices, such as a focus on shapes, patterns, textures, and lines. Since each photo is part of a larger essay, it encourages you to be bold with choices you might not otherwise make. 

5 Examples of amazing nature photo essays

1. “how the water shapes us” from the nature conservancy.

This gorgeous essay, crafted with the work of multiple photographers, explores the people and places within the Mississippi River basin. Through the images, we gain a sense of how the water influences life from the headwater all the way to the Gulf of Mexico. Notice how each photographer is tasked with the same theme, yet approaches it with their own distinct style and vision. It is a wonderful example of the sheer level of visual variety you can have while maintaining a consistent style or theme.

View it here

2. “A Cyclist on the English Landscape” from New York Times’ The World Through A Lens series

This photo essay is a series of self-portraits by travel photographer Roff Smith while “stuck” at home during the pandemic. As he peddled the roads making portraits, the project evolved into a “celebration of traveling at home”. It’s a great example of how visually consistent you can be inside a theme while making each image completely unique.

3. “Vermont, Dressed In Snow” from New York Times’ The World Through A Lens series

This essay by aerial photographer Caleb Kenna uses a very common photo essay theme: snow. Because all images are aerial photographs, there’s a consistency to them. Yet, the compositions are utterly unique from one another. It’s a great example of keeping viewers surprised as they move from one image to the next while still maintaining a clear focus on the theme.

4. “Starling-Studded Skies” from bioGraphic Magazine

This beautiful essay is by Kathryn Cooper, a physicist trained in bioinformatics, and a talented photographer. She used a 19th century photographic technique, chronophotography, to create images that give us a look at the art and science of starling murmurations. She states: “I’m interested in the transient moments when chaos briefly changes to order, and thousands of individual bodies appear to move as one.” This essay is a great example of deep exploration of a concept using a specific photographic technique.

View it here   (Note: must be viewed on desktop)

5. “These Scrappy Photos Capture the Action-Packed World Beneath a Bird Feeder” from Audubon Magazine

This photo essay from conservation photographer Carla Rhodes explores the wildlife that takes advantage of the bounty of food waiting under bird feeders . Using remote camera photography , Rhodes gives viewers a unique ground-level perspective and captures moments that make us feel like we’re in conversation with friends in the Hundred Acre Woods. This essay is a great example of how perspective, personality, and chance can all come into play as you explore both an idea and a technique.

25 Ideas for creative photo essays you can make

The possibilities for photo essays are truly endless – from the concepts you explore to the techniques you use and styles you apply.

Choose an idea, hone your unique perspective on it, then start applying the 9 simple steps from above. 

• The life of a plant or animal (your favorite species, a species living in your yard, etc)
• The many shapes of a single species (a tree species, a bird species, etc)
• How a place changes over time
• The various moods of a place
• A conservation issue you care about
• Math in nature
• Urban nature
• Seasonal changes
• Your yard as a space for nature
• Shifting climate and its impacts
• Human impacts on environments
• Elements: Water, wind, fire, earth
• Day in the life (of a person, a place, a stream, a tree…)
• Outdoor recreation (birding, kayaking, hiking, naturalist journaling…)
• Wildlife rehabilitation
• Lunar cycles
• Sunlight and shadows
• Your local watershed
• Coexistence

As you zero in on a photo essay theme, consider two things: what most excites you about an idea, and what about it pushes you out of your comfort zone. The heady mix of joy and challenge will ensure you stick with it. 

Your photo essay is ready for the world! Decide how you’d like to make an impact with your work. You might use one or several of the options below.

1. Share it on your website

Create a gallery or a scrollytelling page on your website. This is a great way to drive traffic to your website where people can peruse your photo essay and the rest of the photography you have.

Putting it on your website and optimizing your images for SEO helps you build organic traffic and potentially be discovered by a broader audience, including photo editors.

2. Create a scrollytelling web page

If you enjoy the experience of immersive visual experiences, consider making one using your essay. And no, you don’t have to be a whiz at code to make it happen.

Shorthand helps you build web pages with scrollytelling techniques that make a big impression on viewers. Their free plan allows you to publish 3 essays or stories.

3. Create a Medium post

If you don’t have a website and want to keep things simple, a post on Medium is a great option.

Though it’s known for being a platform for bloggers, it’s also possible to add images to a post for a simple scroll.

And, because readers can discover and share posts, it’s a good place for your photos to get the attention of people who might not otherwise come across it.

4. Share it on Instagram

Instagram has changed a lot over the last couple of years, but it’s still a place for photographers to share their work thoughtfully.

There are at least 3 great ways to share your photo essay on the platform.

– Create a single post for each image. Add a caption. Publish one post per day until the full essay is on your feed. Share each post via Instagram Stories to bring more attention and interaction to your photo essay.

– Create a carousel post. You can add up 10 photos to a carousel post, so you may need to create two of them for your full photo essay. Or you might create a series of carousel posts using 3-4 images in each.

– Create a Reel featuring your images as a video.  The algorithm heavily favors reels, so turning your photo essay into a video experience can get it out to a larger audience.

I ran a “create a reel” challenge in my membership community. One member created a reel with her still images around a serious conservation issue. It gathered a ton of attention and landed her opportunities to share her message through YouTube and podcast interviews and publishing opportunities. Watch it here.

5. Exhibit it locally

Reach out to local galleries, cafes, pubs, or even the public library to see if they’re interested in hanging your photo essay for display. Many local businesses and organizations happily support the work of local artists.

6. Pitch your photo essay to publications

One of the best ways to reach an audience with your work is to get it published. Find publications that are a great fit for the theme and style of your photo essay, then pitch your essay for consideration. You gain a fantastic opportunity to share your work widely and can earn a paycheck at the same time.

Remember that if you want to get your photo essay published, you may want to hold back from sharing it publicly before you pitch it to publications.

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18 Immersive Photo Essay Examples & Tips

By Tata Rossi 13 days ago, Professional photography

A photo essay tells a story or evokes emotion through a series of photographs. The essays allow you to be creative and fully explore an idea. Such essays exist in a variety of forms – from photos only to images with brief comments or written essays accompanied by shots. Choose a photo essay example that you can easily do based on your professional level and the equipment you use.

1. Protests

• View the “Resistance” photo essay by David Moore .

A great idea for photo essays for students is to shoot the protest to show its power. You can capture people with signs and banners to demonstrate what they are standing for. Besides, you can learn how to capture moving subjects. Use the best example of photo essay and don’t forget about angles, composition, and framing.

To create a photo essay , go up to the front and photograph the leader of the protesters walking forward. After that, go back to the end of the group to take pictures of families joining the protest. As a result, you will gain experience shooting big groups of people in motion.

2. Transformation

• View the “A Self-Portrait Every Day” photo essay by Noah Kalina .

This idea is all about capturing the way a person changes. You may take photos of a pregnant woman and then capture the same model with a child. By documenting the development of the child for several years, you can tell a great story in the form of a photo essay.

However, you can also create a photo essay about the transformation of different objects. For instance, you can create a time-lapse series to capture the history of a renovated building. While you will have to take a lot of similar photos to bring this idea to life, it will allow you to achieve an impressive result.

3. Local Event

• View the “Monday Marathon” photo essay by Quinn G. Perini .

Whether you are a resident of a large city or a small town, you can find an opportunity to visit a local event, like a marathon or a festival. This is a nice chance to follow modern photography trends and bring photo essay ideas to life.

You can capture the before-and-after stages of the event. Arrive earlier and take pictures of the preparation activities, then shoot the actual event starting with the official beginning.

Keep photographing even when the event is over and capture the cleaning up and disassembling processes.

4. Photowalk

• View the “Empty Campus” photo essay by Elise Trissel .

Explore the location where you live and find interesting objects to capture in the vicinity. Using the most interesting photo essay examples, you can decide how to make the best decisions. Don’t hurry and try to discover which angles you can use to capture the unique atmosphere of each place.

If you live in the city, you may capture architectural details, wide shots of busy streets, or just take photos of passersby and street signs. Think about the details that make every location unique. For instance, you can try capturing reflections to see how they allow you to see the city from an unusual angle. You can find reflections everywhere, so be sure to pay attention to mirrored buildings, puddles, and fountains.

5. Place Over Time

• View the “At Home in the Ozarks” photo essay by Kylee Cole .

If you want to document changes and show how the streets, buildings, and parks in your city change over time, select your favorite locations and start to visit them regularly to capture the way they look during different seasons.

• View the “Last Moments” photo essay by Ross Taylor .

You don’t necessarily have to focus on profound photo essay topics to evoke emotions. Capturing pets enjoying their worry-free and untroubled life seems like an easy but interesting activity.

Choose any animal – from a domestic bird to a dog, cat, or horse. For more emotional images, use such pet photography ideas when your pet is still a baby and recreate these shots when it is older or is in its final days.

7. Street Style

• View the Tribal Street Photography photo essay by Hans Eijkelboom .

People often express themselves with the help of clothes. The way passers-by on the streets are dressed may reflect the clothing style of a whole society. That’s why you can travel around the world and capture people’s outfits in various areas. When taking portrait photos in the streets, you can also include some of the surroundings to put them in the context.

You can ask people in the streets to pose for you or try to capture them in movement. Select a suitable location for taking photos and create a photo essay to document what kinds of people one can meet in this location. When doing urban photography , you should ask people for permission before taking photos of them. You can ask their contacts and send them your photos later.

8. Abandoned Building

• View the “Lost Collective” photo essay by Bret Pattman .

Old buildings are excellent architecture photography essay topics for students since you can capture a large number of elements. They allow you to imagine what a particular street looked like in the past. You may use a photo essay example for students as references.

Get approval before going in, but mind that such places are far from being totally safe. Bring various lenses: the macro lenses – for details and the wide-angle one – when you want to include many elements in one shot.

9. Alternative Lifestyles

• View the “Last Nomad Hippies” photo essay by Roberto Palomo .

Some people decide to lead a lifestyle that differs from the one generally accepted by society. Explore different areas and look for people with an unusual way of living. You can capture candid photos of regular people or take pictures of a person with an unusual hobby.

Take pictures of those, who reside in extraordinary conditions, representatives of various subcultures, or the LBGTQ community. These photo essay topics show other people that it is okay to go out of their comfort zone and run against the wind.

10. Social Issues

• View the “Juveniles in Prison” photo essay by Isadora Kosofsky .

The best photo essay examples for students are related to social issues, like unemployment, domestic violence, gender discrimination, and more. Address the topic carefully and look for a proper perspective.

Your shots may draw the people’s attention to a truly burning and relevant matter and have a stronger effect than any text.

11. Behind the Scenes

• View the “Follow Me” photo essay by Marius Masalar .

If you are going to visit an event, get ready to take some behind-the-scenes photos. For instance, you can document the preparations for a festival. Capture the work of the lead event planner and other professionals to tell the story of the festival from an unusual angle.

Alternatively, you can capture the events happening backstage during a drama production. Take pictures of actors and actresses when they are getting ready for the performance. Try capturing the emotions of the main lead and show how stage workers make final preparations. You can also document the work of designers and makeup professionals.

12. Landmarks

• View the “Volte-Face” photo essay by Oliver Curtis .

The pictures of landmarks are typically taken from a certain spot. One of the best photo essay ideas is to try shooting sights from various angles. You will also have an opportunity to improve your composition and your framing skills.

If you take a look at any pictorial essay example, you will see that the variety of perspectives is endless: through the streets, in the morning, afternoon, and evening, with a drone or including reflections.

    • View the “Family” photo essay by Olivia Moore .

You can capture the way family members interact with each other and demonstrate the strong connection they share. In some cases, it makes sense to focus on capturing candid photos when doing family photography .

However, you may also opt for a different approach and focus on more difficult social topics. For instance, if you want to examine the issue of immigration, you can take pictures of a family from another country. In addition, you may show how families cope with other social issues, including poverty or unequal access to healthcare.

14. A Day in the Life

• View the “A Day in the Life of Carlos Gaytan” photo essay by Sandy Noto .

One of the best photo essays concepts is related to a day in a person’s life. The main character can be any person – a relative, family member, teacher, writer, or policeman.

People are generally interested in finding out facts about the lives and daily routines of others. The life of every human is incredible, especially if you learn it in more detail. This idea is especially suitable for taking documentary photos. For instance, you can select any photo essay sample you like and then capture a portrait of a person with the tools they use for their work.

15. Education

• View the “School Day” photo essay by Nancy Borowick .

You can also take great photos in the classroom capturing the interactions of teachers and their students. Avoid distracting them, as it will be easier for you to take natural shots. Using a variety of settings, you can make your photo essay more engaging. For instance, you may visit chemistry labs, capture teachers during a break, and take photos in other locations.

• View the “Meals From the Motherland” photo essay by James Tran .

You can also focus on specific meals to create a professional photo essay about food. To make it more attention-grabbing, try using different food photography ideas .

For instance, you can take photos of popular meals, capture the meals made by a specific person, or document cooking traditions in different countries. When taking photos in a restaurant, pay attention to the surroundings as well to capture the unique atmosphere of a place.

17. Capture the Neighbors

• View the “Our Neighbors” photo essay by Jeanne Martin .

Regardless of the place where you live, you have to establish good relationships with your neighbors. People who live nearby can also be great models for professionals who specialize in portrait photography. To implement this idea, make sure to capture people at home or in front of their houses to include some of the surroundings in your photo essay.

You will discover many interesting facts about people who live nearby. Shooting a photo essay will allow you to learn them better and establish a strong connection with them. This way, you can create a sense of community and discover what holds its members together.

18. Climate Change

• View the “Effects of Climate Change” photo essay by Sanya Gupta .

It is possible to a variety of photo story ideas bring to life examining the impact of climate change. Travel to places most affected by climate change, for instance, glaciers or famous resorts.

Capture the way the continuous drought has influenced the environment, animals, and the inhabitants. As an alternative, take pictures of environmentalist protests or inexhaustible energy sources.

Photo Essay Tips for Students

Explore your topic . An in-depth exploration of the main topic of your photo essay will help you find the best ideas for conveying your message. You can also find some sources for inspiration and useful materials. This stage allows you to learn more about your subject and select the best way of organizing your photo essay.

Create a storyboard . Using a storyboard, you can better understand what shots you need to take and what order can help you to tell a story in the best way. It will also allow you to create the right mood.

Take as many pictures as you can . To create a compelling story, make sure to take a lot of photos. It will allow you to choose the best pictures for your photo essay. Besides, you will always have backup photos if some of your pictures get damaged.

Experiment with different techniques . By changing the angle and using a variety of editing techniques, you can transform the way your photos look. When taking photos, try using different angles to capture the subject in the best way. You can also try changing the distance from the model, using black-and-white film, or employing a range of developing methods.

Add text . While some photographers create photo essays without text, it can still help you bring your point across more clearly and make it easier for a viewer to understand what you imply. By providing extra information, such as some facts, you can change the perception of your image. If you don’t know how to write descriptions, you can hire a professional writer to perform this task.

Enhance your photos . To edit your pictures, make sure to use professional photo editing software like Adobe Lightroom or Photoshop. Using the available tools, you can improve and change your photos. They allow you to fix issues with lighting, adjust WB, make colors richer, crop your pics to improve the composition, and perform other tasks. In case you need to edit your photos in a consistent style, you can use Photoshop Actions or Lightroom Presets.

In some cases, your pictures may require more advanced editing. If you see that your skills are insufficient or if you don’t have enough time, you can outsource the task of enhancing your photos to the FixThePhoto team. They will professionally enhance your pictures for a budget price. Their prices start from $1.50 per photo.

Want to Get a Professionally-Retouched Photo Essay?

The editing team at FixThePhoto specializes in delivering personalized and artistically enhanced photo essay, making sure to meet all your preferences. They can assist with different tasks, whether it's selecting the best shots or doing detailed retouching work.

Bonus Tools

To streamline your workflow and quickly edit your essay photos like a pro, make sure to apply these actions to your photos. Even if you use a photo essay example when taking pictures, you can utilize these actions to give your images a professional feel, tweak colors, edit lighting, and improve the overall look of your pics.

In this bundle, you will find actions created by experienced professionals who used recent photo enhancement trends to create convenient editing tools. Here, you will find a collection of brushes, patterns, overlays, and other effects for editing your photos in a realistic way.

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How to create a photo essay

According to LDV Capital, there will be 45 billion cameras in the world by 2022 . The proliferation of smartphones with hi-res cameras — coupled with our obsession with documenting the mundane on social media — has led to a glut of images shared on the web .

By Marissa Sapega

We're talking 3.2 billion images shared online every single day.

A decade ago, observers were predicting that this would spell the end of professional photography. But as we all know from our Instagram feeds, the need for professional photography — properly produced, contextualised, and published — has never been greater.

With the emergence of next generation digital publishing platforms, we're seeing a new era for photographic essays. Many of the most powerful examples are from journalism, where immersive photos are transforming longform journalism into a more dynamic and interactive experience.

But powerful photos — coupled with immersive, interactive digital storytelling techniques — are being increasingly incorporated in marketing and communications across multiple industries, from brands to nonprofits. 

In this guide, we'll cover:

• The main types of photo essays
• The new era of photo essays
• Tips for making thoughtful and powerful photo essays
• How to make a compelling photo essay
• We'll also provide a range of photo essay examples as we go

If you're looking for more examples, check out our roundup of photo essay examples .

Let's dive in!

What do the BBC, Tripadvisor, and Penguin have in common? They craft stunning, interactive web content with Shorthand. And so can you! Create your first story for free — no code or web design skills required. Sign up now.

Types of photo essays

There are two primary types of photo essays: thematic and narrative.

Thematic photo essays

Thematic essays focus on a topical story (like a natural disaster). One example of a great thematic essay comes from NBC News' Olympics photos: Emotion runs high .

This piece encapsulates the overall gloom of the 2021 Tokyo Olympics — through a series of powerful behind-the-scenes photographs of athletes in varying levels of distress — but does not focus on a particular subject. 

Another example of a great photo story comes from the BBC. In ' From Trayvon Martin to Colin Kaepernick' , it tells the story of how Black Lives Matter became entwined with sports.  

Narrative photo essays

Narrative photo essays take the story a step further and tell a specific story through images. 

One striking example is SBS's 28 Days in Afghanistan . This narrative essay documents photojournalist Andrew Quilty's time in the war-ravaged nation through stark photographs and supplementary text.

What makes a great photo essay?

A traditional photo essay aims to replace the written word with photographs. Done poorly, it is nothing more than series of images lumped together. Done well, though, the photojournalist or artist takes the reader on an engaging journey.

The main difference between photo essays of yore and photo essays today is the sophistication of digital publishing. With the rise of digital storytelling platforms, we're seeing a rise in truly interactive and immersive digital photo essays. 

Today, many digital photo essays include quotes and text to supplement the visuals and are formatted using interactive scrollytelling techniques. Scrollytelling is a form of visual storytelling that leverages user engagement (scrolling) to reveal images and text in an interesting and dynamic way. The interactivity compels the viewer to continue consuming the content, and creators have a wide latitude when designing the overall effect.    

Given the benefits of a more dynamic and interactive form of photo essays, it’s easy to see why they have become so popular in recent years. But as with any photo essay, creating an exceptional digital photo essays requires planning, structure, and know-how.

Let's take a closer look with ten tips for great photo essays.

Looking to learn more about interactive visual storytelling? Check out our guide, 8 tips for powerful visual storytelling .

10 tips for great photo essays

1. Create visual structure

An authentic photo essay requires visual markers to help transform a collection of images into a narrative. For example, photo chapter headings in Growing up young introduce each new girl in the story.

Similarly, in SBS’s photojournalism story — 28 days in Afghanistan , mentioned above — each dated header delineates a part of the story, providing an easy-to-follow chronological structure and pace.

Daniel Boud intersperses his own thoughts in between a haunting series of photographs of the iconic Sydney Opera House as it underwent a restoration during the early days of the Covid-19 pandemic in The Sydney Opera House at Rest .

Text can add depth to the photo essay—but take care where you add it. It should support and enhance the final product, not overshadow it.

2. Make it interactive

In 2023, the best photo essays are interactive. 

One great example of an interactive photo essay is WaterAid’s essay, Water and Climate . This photo essay highlights the people climate change has impacted most brutally, including a video, stark close-up photography, and graphics to get its point across. 

The photo essay uses minimal text, preferring to allow the images to speak for themselves. As a user scrolls, it exposes them to more content. Each visual and supplemental text further immerses the viewer into the story until the end, where they encounter a call to action to join WaterAid in helping those in need.

Nonprofits like WaterAid often use interactive photo essays to compel people to act, because they work. Half the battle of convincing someone to part with their money is creating an emotional connection with them—something a photo essay does particularly well.

3. Produce more content than you need

Have you ever seen how much film footage ends up on the cutting room floor for the average movie (known as the shooting ratio)? It’s a lot.   

Why is this? First, filmmakers know that many of the shots they take will be either poor-quality or simply not up to their exacting standards. Second, if a director included all the footage they took throughout the entire production in the final product, her movie would be a bloated mess.

The editor’s job is to strip away the dead weight to reveal a clean, refined, final product that keeps viewers raptly engaged. However, an editor may struggle to do his job if the director has not provided enough usable footage.

The same principles apply to creating an exceptional photo essay. Always assemble more visuals and content than you think you’ll need so you can use the cream of the crop for the final product. Shedding content may be difficult, but it’s necessary, so be prepared to edit your piece without mercy.

Publishing photos on the web, but confused about the range of file formats? Check out our guide to file formats .

4. Use only the best photos

A photo essay is not an excuse to throw together all the imagery you have. Just like any good story, it needs a focused and compelling narrative that keeps things connected. Each image needs to bring something to the table. 

Remember that photo quality plays a significant role in the overall caliber of a photo essay. If your iPhone isn’t doing your subject justice, don’t be afraid to pull in a professional to make your work come alive.

5. Don’t be afraid to edit your photos

Not everyone can be Ansel Adams or Annie Leibovitz. Happily, with the readily available photo-editing software like Photoshop and high-quality cameras on every smartphone, you don’t need to be. Do your best to acquire top-quality photos, but don’t be timid about improving them!

Thanks to heavy exposure to advertising, viewers today now expect doctored images. Whether you’re refining a photo for a flawless finish or adding a touch of grittiness, use this expectation to your advantage. Dial up the contrast, crop out unnecessary elements, and use filters if they suit your needs.

6. Visit the archives

With so many gleaming, airbrushed-to-perfection photographs online today, exposure to imagery that’s not polished within an inch of its life can be a refreshing change. 

For example, take a look at Mancity’s My Debut Trevor Francis (v Stoke 1981) , which exclusively uses archival images. Not only was this a necessity (the focus was on a decades-old football match), but it lent the entire piece a tattered legitimacy. You wouldn’t expect 'Insta-worthy' images because that’s not the experience the author is trying to convey.

7. Storyboard before building

You wouldn’t build a house without drafting a blueprint, would you? (Well, not unless you weren’t too invested in the end-product.) Much like a blueprint, a storyboard helps you convert the vision inside your head into a concrete plan for construction. It can also contribute to your shot list for your photography project. 

Storyboarding forces you to take a step back and evaluate how each element fits into the larger narrative. You may find that half your content is no longer necessary, and that’s okay. It may seem like a barrier to “getting to the fun part” of adding fancy flourishes and creative details, but it’s a critical step for building a good photo essay that genuinely influences viewers.

8. Experiment!

While there are certainly best practices to follow when creating a photo essay, no “one true path” will culminate in perfection every time. Photo essays are a way to express a story; such art is not limited to a template or cookie-cutter outputs.

So, mix it up! Test out different photos, filter effects, text, quotes, and visuals. Pretend you’re playing with a Rubik’s cube when you’re storyboarding and shuffle the content around with abandon. There is no right way to draft a photo essay, and you’ll never settle on one that you believe best conveys your story without a bit of experimentation. (Of course, your first iteration may end up being your best, but at least this way you won’t have any doubts.)

9. Combine data and maps

Adding hard metrics and maps to a photo essay can help support a narrative in ways that photographs can’t. In this essay on segregation in Detroit , NBC included interactive maps of the city that underscored the severity of Detroit’s redlining policy. 

These maps drive home this multimedia photo essay’s primary takeaway: Detroit’s enforced segregation has resulted in almost a century of lower quality of life for its black residents.

10. Get inspired

No matter how compelling the vision in your head is, you can still benefit from a little inspiration. If you're looking for photo essay ideas, consider: 

• Focusing on a single subject for a day (known as a day in the life photo essay).
• Document local events, such as art shows, protests, or community gatherings — this is an endless source of photo essay topics.
• Capture social issues from your local area.
• Start a photo series, in which you document the same specific subject over a period of time.
• Research the great photo essayists from history, such as W. Eugene Smith, and James Nachtwey.
• Dive into the archives of the great photo essay magazines, such as National Geographic and Life .
• Do some research on your potential subject. This will help you formulate different angles from which to approach your photo essay.
• Sign up to Shorthand's newsletter , which rounds up the best visual stories on the web every other week. 

Now, let's dive into how to make a stunning photo essay using Shorthand.

How to make a stunning digital photo essay

Traditionally, photo essays on the web were little more than a series of images pasted into a blog post. Because most blogs are structured primarily for words, these photos essays didn't do justice to their source media. 

However, as web browsers became more powerful and bandwidth increased, a range of content platforms — including no-code digital storytelling platforms like Shorthand — have evolved to make it easier to create stunning visual stories. We've linked to many of these in this guide. 

In this section, we're going to run through how to make a photo essay using Shorthand. If you're not a Shorthand customer, you can sign up here and follow along.

1. Create a new story

In your Shorthand dashboard, click 'New Story.' If you'd like, you can choose from any of our templates to help you get started. For now, though, we're going to start with a blank canvas.

The template chooser

2. Add your title image

Every photo essay needs a stunning title image to hook the reader. Depending on what kind of photo essay you're creating, this could be a photo of the subject or theme of the piece. You can also choose to add a title, subtitle, and author. 

3. Add a text section

Every photo essay needs a written introduction, to help contextualise the images that follow. Simply click 'New Section' and 'Text', before pasting in your introductory copy.

Adding a Text section.

4. Add your first photo

Now it's time to add the first photo in your essay. Simply click 'New Section' and 'Media.' In photo essays, hierarchy is critical, so make sure you've thought about which photo is most appropriate at the top of your essay. In Shorthand, your photo will appear in all its  full-screen glory.

Image in a 'Media' section.

5. Add a Reveal section

You also have the option of adding a 'Reveal' section, which allows you to add text that floats over your images. This text can act as a commentary or de facto caption for each photo in your essay.

Simply click 'New Section' and 'Reveal.' You'll be able to also upload a version of the image for mobile, and set focus areas to make sure the most important parts of your image are shown.

A 'Reveal' section with accompanying text box.

6. Add transition effects

Depending on the nature of your photo essay, you may wish to add transition effects between some images. A ‘Reveal’ section is the best way to achieve this. You'll have the option of choosing from several types of transitions that occur as your reader scrolls from one full-screen image to the next, and each image can have its own text box, too.

Testing a Reveal section in the Shorthand editor

7. Add Scrollmation effects

If you want to use images in concert with large amounts of text, then consider using Shorthand's Scrollmation feature. This allows you to transition through a range of images as the reader scrolls down a column of text. 

To do this — you guessed it — simply click 'New Section' and 'Scrollmation' or 'Background Scrollmation.' 

The difference between the two is simple: In a Scrollmation section, the text appears in a column beside your images, while in a Background Scrollmation section,  images fill the screen and the text column appears over the images. A sequence of related images can give the effect of animation triggered by the reader’s scrolling.

A Scrollmation section within the editor

Background Scrollmation in the editor

8. Add a Media Gallery

If you have many different images, and want to create a mosaic effect in your essay, then you can use a media gallery. To do this, simply click 'New Section' and 'Media Gallery.' 

You can then upload your images, and experiment with their size and arrangement to achieve your intended effect.

Creating a Media Gallery section in the editor

9. Preview your story

Photo essays — more than many other genres of content on the web — can run into problems with different screen sizes. Before you publish, make sure you test your story using Shorthand's preview option. 

You'll be able to see what your story looks like on desktop, mobile, and tablet viewports, and make adjustments as needed. You can also share your preview link with collaborators, and get pre-publication feedback and quality-assurance.

Story previews in the editor, simulating a phone and iPad.

1 0. Publish 🚀

The final step is to publish your essay to the world! You now have an immersive, potentially interactive photo essay — without writing a line of code. 

Contemporary photo essays are creative endeavours rife with opportunities for interactivity. Organisations and artists alike use them as modern, impactful vehicles to convey powerful stories. Try creating one for yourself using Shorthand for free today!

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