how to start an introduction to a speech

How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

“Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

“When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

“As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

“They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

“Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

Start with a bold statement: “The world needs your creativity now more than ever.”
Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

Inspirational: Motivate your audience to take action or overcome challenges.
Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
Educational: Provide useful information and insights to help your audience learn or grow.
Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
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Empathy: Definition, Types, and Tips for Effective Practice
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38 Empathy Statements: Examples of Empathy
What is Self Compassion? (Exercises, Methods, Examples)

15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

Set the theme for the remainder of your speech
Not be something that is fairly obvious
Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage.

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking.

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking.

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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Introduction Speech

Introduction Speech- Tips & Examples

10 min read

What is an Introduction Speech?

An introduction speech, or introductory address, is a brief presentation at the beginning of an event or public speaking engagement. Its primary purpose is to establish a connection with the audience and to introduce yourself or the main speaker.

This type of speech is commonly used in a variety of situations, including:

Public Speaking: When you step onto a stage to address a large crowd, you start with an introduction to establish your presence and engage the audience.
Networking Events: When meeting new people in professional or social settings, an effective introduction speech can help you make a memorable first impression.
Formal Gatherings: From weddings to conferences, introductions set the tone for the event and create a warm and welcoming atmosphere.

In other words, an introduction speech is simply a way to introduce yourself to a crowd of people.

How to Write an Introduction Speech?

Before you can just go and deliver your speech, you need to prepare for it. Writing a speech helps you organize your ideas and prepare your speech effectively.

Here is how to introduce yourself in a speech.

Know Your Audience

Understanding your audience is crucial. Consider their interests, backgrounds, and expectations to tailor your introduction accordingly.

For instance, the audience members could be your colleagues, new classmates, or various guests depending on the occasion. Understanding your audience will help you decide what they are expecting from you as a speaker.

Opening the Speech with a Hook

The best speech introduction starts with a hook or opening line that grabs your audience's attention. This could be a surprising fact, a relevant quote, or a thought-provoking question about yourself or the occasion.

Introduce Yourself

Introduce yourself to the audience. State your name, occupation, or other details relevant to the occasion. You should have mentioned the reason for your speech clearly. It will build your credibility and give the readers reasons to stay with you and read your speech.

Keep It Concise

So how long is an introduction speech?

Introduction speeches should be brief and to the point. Aim for around 1-2 minutes in most cases. Avoid overloading the introduction with excessive details.

Highlight Key Points

Mention the most important information that establishes the speaker's credibility or your own qualifications. Write down any relevant achievements, expertise, or credentials to include in your speech. Encourage the audience to connect with you using relatable anecdotes or common interests.

Rehearse and Edit

Practice your introduction speech to ensure it flows smoothly and stays within the time frame. Edit out any unnecessary information, ensuring it's concise and impactful.

Tailor for the Occasion

Adjust the tone and content of your introduction speech to match the formality and purpose of the event. What works for a business conference may not be suitable for a casual gathering.

Introduction Speech Outline

To assist you in creating a structured and effective introduction speech, here's a simple speech format that you can follow:

Here is an example outline for a self-introduction speech.

Outline for Self-Introduction Speech

Introduction Speech Example

So if you are wondering what to say in an introduction speech we have you covered! We have compiled introduction speech examples to help you understand how to put your ideas into practice for different scenarios.

Introduction Speech Writing Sample

Short Introduction Speech Sample

Self Introduction Speech for College Students

Introduction Speech about Yourself

Student Presentation Introduction Speech Script

Teacher Introduction Speech

New Employee Self Introduction Speech

Introduction Speech for Chief Guest

Moreover, here is a video example of a self-introduction speech. Watch it to understand how you should deliver your speech:

Want to read examples for other kinds of speeches? Find the best speeches at our blog about speech examples !

What Are Some Famous Introduction Speeches?

Here are the best introduction speeches for students to get inspired:

Malala Yousafzai's Nobel Peace Prize Acceptance Speech (2014) : Malala's speech upon receiving the Nobel Peace Prize introduced her advocacy for girls' education and youth empowerment globally.
Elon Musk's Presentation on SpaceX Interplanetary Transport System (2016) : Elon Musk introduced SpaceX's ambitious plans for interplanetary travel, outlining a vision for the future of space exploration.
Michelle Obama's Democratic National Convention Speech (2008) : Michelle Obama's speech introduced her as a potential First Lady, sharing personal stories and values that resonated with the audience.
J.K. Rowling's Harvard Commencement Speech (2008) : Rowling's speech introduced themes of failure, imagination, and resilience, drawing from her personal journey as an author and philanthropist.

Introduction Speech Ideas

So now that you’ve understood what an introduction speech is, you may want to write one of your own. So what should you talk about?

The following are some sample introduction speech topics and ideas that can provide an engaging start to a presentation, meeting, or social gathering.

Personal Story: Share a brief personal story or experience that has shaped you.
Professional Background: Highlight your career achievements and expertise.
Hobby or Passion: Discuss a hobby or passion you're enthusiastic about.
Volunteer Work: Talk about your involvement in volunteer work or community service.
Travel Adventures: Share anecdotes from your travel adventures.
Books or Literature: Provide an introduction related to a favorite book, author, or literary work.
Achievements and Milestones: Highlight significant achievements and milestones in your life or career.
Cultural Heritage: Explore your cultural heritage and its influence on your identity.
Social or Environmental Cause: Discuss your dedication to a particular social or environmental cause.
Future Aspirations: Share your future goals and aspirations.

You can deliver engaging speeches on all kinds of topics. Here is a list of entertaining speech topics to get inspiration.

7 Tips for Delivering the Best Introduction Speech

Now that you know how to write an effective introduction speech, let's focus on the delivery. The way you present your introduction is just as important as the content itself. Here are some valuable tips to ensure you deliver a better introduction speech:

Tip# 1: Maintain Eye Contact

Make eye contact with the audience to establish a connection. This shows confidence and engages your listeners.

Tip# 2: Use Appropriate Body Language

Your body language should convey confidence and warmth. Stand or sit up straight, use open gestures, and avoid fidgeting.

Tip# 3: Mind Your Pace

Speak at a moderate pace, avoiding rapid speech. A well-paced speech is easier to follow and more engaging.

Tip# 4: Avoid Filler Words

Minimize the use of filler words such as "um," "uh," and "like." They can be distracting and detract from your message.

Tip# 5: Be Enthusiastic

Convey enthusiasm about the topic or the speaker. Your energy can be contagious and inspire the audience's interest.

Tip# 6: Practice, Practice, Practice

Rehearse your speech multiple times. Practice in front of a mirror, record yourself or seek feedback from others.

Tip# 7: Be Mindful of Time

Stay within the allocated time for your introduction. Going too long can make your speech too boring for the audience.

Mistakes to Avoid in an Introduction Speech

When crafting and delivering an introduction speech, it's important to avoid common pitfalls that can reduce its impact. Here are some mistakes to watch out for:

Rambling On: Avoid making the introduction too long. Keep it short and sweet to set the stage without stealing the spotlight.
Lack of Preparation: Not preparing enough can lead to awkward pauses or losing your train of thought. Practice your speech to feel more confident.
Using Jargon or Complex Language: Steer clear of technical jargon or complicated language that might confuse the audience. Keep it simple and clear.
Being Too Generic: A bland introduction can set a dull tone. Make your speech specific to the event and the speaker to keep it engaging.
Using Inappropriate Humor: Be careful with humor. Avoid jokes that could offend or alienate the audience.
Overloading with Background Information: Providing too much background information can overwhelm the audience. Offer just enough to give context without bogging down the introduction.

To Conclude,

An introduction speech is more than just a formality. It's an opportunity to engage, inspire, and connect with your audience in a meaningful way.

With the help of this blog, you're well-equipped to shine in various contexts. So, step onto that stage, speak confidently, and captivate your audience from the very first word.

Moreover, you’re not alone in your journey to becoming a confident introducer. If you ever need assistance in preparing your speech, let the experts help you out.

MyPerfectWords.com offers a custom essay service with experienced professionals who can craft tailored introductions, ensuring your speech makes a lasting impact.

Don't hesitate; hire our professional speech writing service to deliver top-quality speeches at your deadline!

Frequently Asked Questions

How long should a speech introduction be.

A speech introduction should be concise, typically lasting about 1 to 2 minutes. It should set the stage, capture the audience's attention, and provide a clear direction for the rest of the speech.

What Is the Best Speech Introduction Greeting?

The best greeting for a speech introduction depends on the formality of the event. Some examples include:

Formal: "Good morning/afternoon/evening, distinguished guests."
Semi-formal: "Hello everyone, thank you for being here today."
Informal: "Hi everyone, thanks for coming."

What Word to Start a Speech?

Starting a speech with an engaging word or phrase can capture the audience's attention. Here are a few speech starting lines:

"Imagine..." to prompt the audience to visualize something.
"Today..." to ground the speech in the present moment.
"Have you ever..." to ask a thought-provoking question.
"In our lives..." to make a personal connection.
"Picture this..." to create a vivid mental image.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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8 Opening a Speech: Get Their Attention from the Start!

Man holding a prop while talking to an audience

Get the audience’s attention, or the rest of your speech is a waste. I mean it! Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why? If you don’t get the audience’s attention and get them to pay attention to you instead of… the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B. This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like. A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech. Let me share how to accomplish this.

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.”

Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed.

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth. When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh. James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser, Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind. If you need help starting a story, Vanessa Van Edwards suggests these prompts:

Once upon a time.
I’m here for a reason, and it’s an interesting story.
The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor.

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative.

More powerful introductions using humor

I didn’t rebel as a teenager. I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of. Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation. It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much. Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher. And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes. Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian. So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement. You commonly see cement on sidewalks. Sidewalks have cracks, and if you step on a crack, you break your mother’s back. So there’s that. But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at the 54th annual National Prayer Breakfast.

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk. Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces in the United States of America every year. Fewer than 10% of them ever talked to anybody about their relationship. So why would you need a science? Well, we need a science to develop effective treatment and understanding of how to make love work. Why? Why should we care about having great relationships? Well, it turns out that in the past 50 years, a field called social epidemiology has emerged, and it shows that great friendships, great love relationships between lovers and parents and children lead to greater health – mental health as well as physical health – greater wealth, greater resilience, faster recovery from illness, greater longevity – if you want to live 10 to 15 years longer, work on your relationships, not just your exercise – and more successful children as well. John Gottman. The Science of Love. This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser, Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track. (J.A. loses one sandal that falls down the platform.) You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship.

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

Be sure to use the quote purposefully and not just as placeholders.
Quotes can just take up valuable space where you could put content unless they are not properly used.
Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
Keep it short and sweet. Use a quote that gets to the point quickly.
If you must use long quotes–put them on your slide.
If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
Do not go for the overused quote or your audience is prone to dismiss it. Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression.

Andrew Solomon, Depression, The Secret We Share.

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book and you were the author, how would you want your story to go?”

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands.

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People. Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course. And that’s Johnny Depp’s shoulder. And that’s Johnny Depp’s famous shoulder tattoo. Some of you might know that, in 1990, Depp got engaged to Winona Ryder, and he had tattooed on his right shoulder “Winona forever.” And then three years later — which in fairness, kind of is forever by Hollywood standards — they broke up, and Johnny went and got a little bit of repair work done. And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret.

Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

Get the audience’s attention–called a hook or a grabber.
Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
Introduce the speech thesis/preview/good idea.
Tell the audience why they should care about this topic.
Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science. I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People. What I’m going to do is to just give a few notes, and this is from a book I’m preparing called “Letters to a Young Scientist.” I’d thought it’d be appropriate to present it, on the basis that I have had extensive experience in teaching, counseling scientists across a broad array of fields. And you might like to hear some of the principles that I’ve developed in doing that teaching and counseling. EO Wilson: Advice to a Young Scientist.

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop. Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points. MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here. His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend. We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science. I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement. Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.


Get the audience’s attention– called a hook or a grabber.
Establish rapport and tell the audience why you care about the topic or why you are credible to speak on the topic.
Tell the audience why they should care about this topic.
Introduce the speech thesis/preview/good idea.
Give a transition statement to the body of the speech.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses! While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words. Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format. I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book. I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater. He would love to share a symbolic cup of coffee with you and give you advice about public speaking.

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you.

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback.

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8 Effective Introductions and Powerful Conclusions

Learning objectives.

Identify the functions of introductions and conclusions.
Understand the key parts of an introduction and a conclusion.
Explore techniques to create your own effective introductions and conclusions.

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech. Imagine the first day of a semester long class. You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester. The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it. However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together. As with all aspects of a speech, these may change based on your audience, circumstance, and topic. But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

Topic and purpose of the speech
Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience. This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject. More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech. While not a complete list, these are some of the most common forms of attention-getters:

Reference to Current Events
Historical Reference
Startling Fact
Rhetorical Question
Hypothetical Situation
Demonstration
Personal Reference
Reference to Audience
Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing. Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing. You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction. This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come. It is difficult to introduce something that you haven’t made yet. This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion. For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech. While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience. The repetitive nature can also help aid in remembering your speech and topic. However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Types of Concluding Devices	General Purposes of Speeches
Types of Concluding Devices
Challenge		x
Quotation	x	x
Summary	x	x
Visualizing the Future	x	x
Appeal		x
Inspirational	x	x
Advice		x
Proposal of Solution		x
Question	x	x
Reference to Audience		x

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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7 ways for opening a speech! The ideal speech introduction to grab your audience’s attention

Maybe you know this: you may or must give a speech, but how do you start? Whether you’re giving a speech as an employer or to your colleagues, or you’re an external keynote speaker, the principles are always the same. Likewise, your preparation is not much different: whether it’s a keynote at a kick-off event , the festive speech at the company Christmas party , a motivational speech at a team event or even a laudatory speech at an awards ceremony – the search for the right begining should not be left to chance.

How do you get your audience’s attention so that they want to listen and can follow you easily? How do you sound interesting? In this article you will get the necessary tips for your ideal start for your next speech to inspire your audience. I have collected these speech introductions and examples in my work in the field of public speaking as a presenter and keynote speaker in front of over 5 million people.

Why is the beginning, i.e. the first few minutes of a presentation, so important? This is where the first impression is being made. Your audience intuitively decides within a few seconds whether they like the speaker and want to follow. After that, you still have up to three minutes to pick up your audience with the content of your speech.

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The first impression is crucial for further success

There’s a saying that goes, “ There’s no second chance for a first impression. ” It takes between 100 milliseconds and 7 seconds for your audience to get the same impression of you. If you as a speaker fail to make that first impression, no matter how impressive your speech, it will be very difficult to pick up your audience.

US comedian Jerry Seinfeld , one of the most famous American comedians of the 90s, said that his fame only gives him a starting bonus for the first three minutes – at the latest then he has to deliver. If you don’t enjoy the celebrity bonus in your speeches, that means you have to deliver right from the get go to win over your audience.

Requirements for the ideal introduction for your speech

Before you can wow people as a speaker and give any thought to content, you need to set the stage. If you want to give a good speech and move your audience from A to B, two things are essential: you need to know where you want to go and where your audience is coming from .

Know the outcome of your speech

If you don’t know in which direction you want to move your audience, then no amount of tips will get you there. So before you tinker with the ideal introduction, you need to be clear about what your outcome is .

What feeling do you want the audience to have when you leave the stage? What impression do you want to convey as a speaker? Even more public speaking tips you can find here.

Know your audience members

If you want to catch a fish, you have to use a bait that tastes good to the fish, not to the fisherman . The same applies to presentations: who decides what is a top speech? That is, of course, in the eye of your audience. Therefore, it is all the more important to know who the people are, listening to your speech.

An American proverb says that your audience doesn’t care how much you know until they know how much you care. Your audience won’t pay attention to you until they see that your speech is relevant to them. As a speaker, do you bring examples and tips and answer questions in your main points that matter to the audience? Do your main ideas strike a cord?

Tip: Try to find out as much as possible to know in advance what moves your audience and why people are here today. If you have the opportunity, use the time for successful networking and listen to their needs.

The goal of an ideal introduction to your speech

Only after you know your outcome and your audience you can focus on how to start your presentation, because now you know as a speaker in which direction your ship should sail. If you want to give a speech, you need to get your audience interested in you and your main points. For this to happen, you need the attention of your audience.

Speaker Tip: First create attention , then develop interest in your message and your main points to make it worth listening for your audience.

Giving a speech: seven perfect speech introductions

Now let’s look at tips and examples of how you as a speaker can inspire your audience. These tips should give you a guideline from where you can successfully transition from your chosen introduction to the main part and final part of your speech.

1. He who asks, leads – starting with a question

An elegant way to begin a speech is with a question . The goal is to engage your listener directly in your opening and generate interest. In order for the question to be effective, it must be tailored to your target audience. The question may be provocative, surprising or even make you smile, but it must be relevant.

For example, if you’re speaking to a group of retirees, a question like “Which one of you went to a disco last weekend?” would be just as out of place as asking a group of Wall street brokers “Which one of you has been involved in stocks?”. Your audience needs to feel like you know who you’re dealing with.

“Who remembers what they did last Saturday night?” was an opening I chose many years ago when giving a speech. Of course, after that, there was a story about my Saturday night that fit right in with the theme of my speech. People were immediately involved and everyone was thinking. Because just about everybody did something last Saturday and so it was relevant… even if many didn’t even remember it.

With questions that fit the topics, you are sure to get the attention of the participants. However, always pay attention to what you trigger in your audience with a question and, if requested, also provide the appropriate answer.

Another speaking tip: When you ask a question, give your audience time to respond . Whether out loud, with a show of hands, or silently, people need time for what you say to have an impact. Of course, questions can also be used during your speech.

2. Start your speech with a quote

Using the words of another person in your speech is a proven way. The art of building a good speech is to pick up your audience where they are. A pointed quote that gets to the heart of your ideas or the occasion is the basic premise for choosing someone else’s statement as your lead-in. If people are familiar with the name of the person you are quoting, it gives you added credibility as a speaker.

Very similar to a quote is using a proverb to start your speech. Again, there is often a deeper wisdom behind it. Link this to the idea of your speech and you have a great introduction.

Again, I’ll give you an example from my own experience when I was asked to give a presentation on the topic of corporate mission statements many years ago. I decided to start with a quote, but the number of quotes on this topic are manageable. However, the corporate mission statement compares very well with the soul for people, and so on this occasion I found a quote on the subject of the soul and then drew the analogy with the corporate mission statement. “Outside the box” solutions are also the speaker’s friend.

3. Inspire your audience with storytelling

A particularly powerful way to start is to share a story or personal real life experience with your audience at the beginning of your presentation. With a personal story, you create compelling moments and build an emotional connection with your audience. However, this is also where the biggest danger lies: your story must absolutely correspond to the facts and at the same time should have a connection to the topic of the event. The audience has a good nose for it, if you serve them a “suitably made” story.

Of course, storytelling is not limited to stories you have experienced yourself. You can also draw on a current or even historical event. Important, as mentioned above, is the connection to the goal of your presentation. Also, make sure that you start right in the relevant event and do not begin with Adam and Eve. Especially extroverted people like to get into narration and then it can happen that you lose the drive to your actual presentation and your audience is no longer on the point.

One of my stage coaching clients, for example, took his audience into a situation right at the beginning of his speech when he was at the start of his first triathlon. He immediately built up a tension, because he put his audience directly into it instead of talking about preparation and planning for the triathlon. Because he also found the right tone, the speech went down great. Bonus tip for your speech: Stories absolutely need to be rehearsed and tailored to your audience and the occasion. This does not mean, as already mentioned, that you add things, but that you leave out unnecessary things. Don’t just tell from memory, but really practice.

4. Start with an open loop

Starting with an open loop is something like the supreme discipline. Here, you start with a story, but don’t finish telling it until the end of your speech . This type of introduction is certainly a bit unusual and, in my opinion, more suitable for experienced speakers, especially to keep the tension high.

You start with the open loop in the same way as with storytelling and take your audience along until the point where the tension is at its highest. Instead of the resolution, you lead into the topic of your speech and then come to the main part, where the content is presented with further examples. Only at the end do you pick up the ball of your introductory story again and close the open loop.

As an example, I start one of my keynote speeches with such an open loop: I take the audience on my experience at the New York City Marathon. Since my preparation for it was far from ideal due to injuries, I wasn’t sure until the start how far I would run that day. My speech started with the thoughts going through my head at the start, with my uncertainty but also anticipation. The start of the marathon was then the Open Loop, which I only resolved at the end of the speech.

5. Enchant the audience with parables

A parable is a very short to short story which might not even have a plot of its own. While a parable can be told with action, as if something has actually taken place, it can also be about something hypothetical: “Imagine…” or “Suppose…”. In both cases, the point is that we want to make a connection to the content.

The purpose of parables is to pick up the audience as they enter your presentation and provide an emotional experience that immediately introduces them to the topic through your words.

6. Facts, figures and statistics as an introduction for the speech

The FFS introduction is particularly useful if you have facts, figures or statistics that are not familiar to your audience and are also unusual. In addition, it must of course fit your topic and possibly support your thesis. A personalized statistic works best to meet your audience’s needs.

When we were designing the outline for one of my Executive Legacy Coaching clients’ investor pitch, we made a conscious decision to start with a number that would probably come as a surprise to many listeners. To back up the pain point that his product solves, he asked the panel how much they thought that an unhappy employee costs a company per year. Starting with that number was so effective because the audience’s estimates were all substantially lower than the true number, creating an a-ha effect.

7. Looking back

Another way to start your speech is with a look back . This variant is particularly suitable if you are to give a speech on the occasion of an anniversary or birthday. In your preparation, you should pay special attention to who is sitting in your audience: what connection do they have to the person or the company or the occasion and, above all, have they experienced the period themselves.

Some time ago, I had the privilege of being on stage at a company’s 20th anniversary. In order to give the audience as emotional an experience as possible, I first had to find out who was in the audience. Have people lived through these last 20 years, and are they likely to remember the moment from 20 years ago? Since my audience was mostly over 35 years old I assumed that was the case. Thus I dove into the world of 20 years ago: how did the world look and what moved people at the time? Immediately the people were in the emotions of the memories and from that I could then draw a bow to the company anniversary: “much has changed, but one thing has remained the same…”.

Giving a speech: here’s what you should avoid when getting started

Jokes are for comedians.

There are talented joke tellers and there are those who always flub the punch line. If you feel uncomfortable in the role of the joker, don’t do it. However, that doesn’t mean you can’t spice up the introduction with a little humor. Humor arouses positive emotions and loosens the atmosphere. A humorous introduction, which also works without a joke, signals to the participants that the event will not be dry as dust and that it is worth staying for.

Bonus tip: Humor is different in different regions and works best when you approach your audience with respect and humility.

Stay away from provocative introductions

A provocative introduction is like riding on a razor blade: very dangerous. You have to have an incredible ace up your sleeve to win your audience back. As a rule, I would strongly advise you not to use provocative introductions. If your audience perceives you as an unsympathetic person, no matter how ingenious the content of your speech, it will not bring the desired success.

Start with an apology

Some insecure speaker starts his speech with an apology for his insecurity or God knows what else. Please don’t do that. For one thing, the audience usually doesn’t notice it anyway, and for another, it immediately takes something away from your first impression. You might get sympathy for it, but in the rarest cases you will get the attention for your speech.

One of the most important tips I once received was that your audience wants you to win . That’s right, you read that correctly. Your audience wants you to be good. No one sits in the audience hoping for a boring speaker to come on now. Your audience wants you to do your job well. If you feel anxiety on the way to the stage, keep reading.

The way to the stage and the first seconds

The key to a perfect introduction lies not only in the preparation for your speech, but also in the emotional preparation in the moments before public speaking. Especially if you are nervous or even feel speech anxiety , it is even more important that you, to present convincingly, are in an ideal state.

Take a deep breath just before your performance, send positive emotions to your audience and off you go. Many speakers also like to take index cards with their notes to be prepared in case of an emergency. The phrase for the introduction as well as for the conclusion I would always write in full. For the main points, keywords are enough here.

When you finally arrive on stage, at first be aware of your audience . Before you begin, start with eye contact and confident body language to radiate stage presence . Only then, when you feel the attention of your audience, you start to talk. This confidence will automatically boost your credibility.

Bonus tip: if you’re unsure about your voice, a little voice training will help.

The ideal start for your virtual speech

Of course, the principles for your ideal start also apply at virtual events. So if you hold a webinar or a virtual presentation or are on stage at a hybrid event , nothing will change in the structure of your preparation. The main point in the virtual space is that you have to speak in front of the camera and this should be practiced. The specific elements of structuring your presentation stay the same.

Ask Ronny to coach you for your next performance

Click on the button and send a non-binding request to Ronny to be your coach for your next keynote, speech or presentation.

Feeling ready for your next speech?

In this article you have learned how to start your speech in an ideal way. Do you already have an idea which structure you like best? Remember that you always start with your outcome and your audience before you create a thread for your presentation.

The tone makes the music. Former American writer Maya Angelou summed it up this way: “Your audience won’t remember exactly what you said, but they’ll always remember how it made them feel.” Whatever the occasion, take your audience on an emotional journey.

If you feel that you still need help for your next speech or keynote , feel free to contact me or just write me an e-mail ! Together many things are easier.

Which introduction appeals to you the most? Which start to a speech have you learned about here and would like to try out for your next performance? Please leave a comment below and share this article with someone who you think will profit from it. All the best for your next speeches.

There is no second chance for a first impression . The first impression is created in the first few seconds of perception and is crucial to whether your audience perceives you as likeable or unlikeable. If you mess up the first impression, the next few minutes will be a steep uphill climb to get the audience back on your side.

First, take three deep breaths and consciously put a smile on your face. Stand up straight, shoulders back, head up and visualize your audience and your goal. The important thing here is to move as quickly as possible from an internal focus (thinking about you) to an external focus (thinking about your audience). Imagine how your audience will benefit from your speech. For even more tips, I recommend you read my blog post Persuasive presentations: 3 Steps to Your Ideal State in Front of an Audience.

Ideally, you were introduced by a presenter who has also given some interesting background information about you to the audience. However, it always makes sense to leave nothing to chance here and, on the one hand, to discuss your introduction with the presenter upfront and, on the other hand, to include the most important points in your speech. I would always start with an introduction into the topic to get the audience interested and then introduce myself. The best way to find the right introduction is to read this article.

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How to Start a Speech: The Best (and Worst) Speech Openers

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One of the hardest things about public speaking is knowing how to start a speech. Your opening line is your first impression. It’s how you capture attention. It’s how you captivate the audience. So how do you make sure you nail it every time?

The best way to know how to open a speech is to look at what has worked in the past. When we examined the top speeches of all time and the most popular TED talks of all time, we found some interesting speaking patterns.

Time has identified the top 10 greatest speeches of all time. They are:

Opening Lines of the Top 10 Greatest Speeches of All Time

#1: Socrates – “Apology”

#2: Patrick Henry – “Give Me Liberty or Give Me Death”

#3: Frederick Douglass – “The Hypocrisy of American Slavery”

#4: Abraham Lincoln – “Gettysburg Address”

Opening Line: “Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.”

Abraham Lincoln Gettysburg Address Quote

#5: Susan B. Anthony – “Women’s Rights to the Suffrage”

#6: Winston Churchill – “Blood, Toil, Tears, and Sweat”

#7: John F. Kennedy – “Inaugural Address”

Opening Line: “We observe today not a victory of party, but a celebration of freedom — symbolizing an end, as well as a beginning — signifying renewal, as well as change.”

#8: Martin Luther King, Jr. – “I Have a Dream”

Martin Luther King, Jr.'s Speech Opening Line

#9: Lyndon B. Johnson – “The American Promise”

#10: Ronald Reagan – “Remarks at the Brandenburg Gate”

How do all of these historical greats start their speeches? Is there a difference between these and some of the more modern top TED talks?

Before we dive in, let’s recap with some critical do’s and don’ts when opening a speech:

Opening Lines of the Top 10 TED Talks of All Time

Here are the opening lines to the top 10 Ted Talks of all time according to view count:

#1: Sir Ken Robinson – “Do schools kill creativity?” Opening Line: “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”

#2: Amy Cuddy – “Your Body Language May Shape Who You Are” Opening Line: “So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes.”

#3: Simon Sinek – “How Great Leaders Inspire Action”

#4: Brene Brown – “The Power of Vulnerability” Opening Line: “So, I’ll start with this: a couple years ago, an event planner called me because I was going to do a speaking event.”

#5: Mary Roach – “10 Things You Didn’t Know About Orgasm” Opening Line: “All right. I’m going to show you a couple of images from a very diverting paper in The Journal of Ultrasound in Medicine.”

#6: Julian Treasure – “How to Speak so that People Want to Listen” Opening Line: “The human voice: It’s the instrument we all play.”

#7: Jill Bolte Taylor – “My Stroke of Insight” Opening Line: “I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia.”

#8: James Veitch – “This is What Happens When You Reply to Spam Email” Opening Line: “A few years ago, I got one of those spam emails.”

#9: Cameron Russell – “Looks Aren’t Everything; Believe Me, I’m a Model” Opening Line: “Hi. My name is Cameron Russell, and for the last little while, I’ve been a model.”

#10: Dan Pink – “The Puzzle of Motivation” Opening Line: “I need to make a confession at the outset here.”

What can we learn from these opening lines? There are some patterns that can help us. First, let’s start with what you shouldn’t do. Have you ever made one of these cardinal speaking sins?

Never Start a Presentation with…

Anything technical! This is a big mistake people make when they have not done a tech check ahead of time or are feeling nervous. Never start with these openers:

Is this microphone working?
Can you hear me?
Wow, these lights are bright!

Your nervousness. Many people think it is vulnerable to start with how nervous they are about speaking — you can mention this later, but it should not be the first thing. Why? People will then only be looking for signs of your nervousness. Don’t start with:

I’m so nervous right now!
Wow there are so many people here.
I’m not a great public speaker.

A lackluster or non-believable nicety. It’s great to be grateful to the person who introduced you, but it’s not a great way to include the audience. It’s ok to thank the audience for being there—but do it at the end (not as your opening line). These are all too boring:

Thanks for having me.
Thanks for that intro.
Nice to be here.

Boring, shmoring! I have an exception here if you can make it funny. Ken Robinson started with a nicety and then turned it into a joke. He said, “ “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”

More Public Speaking Resources

Get even more public speaking tips with our related resources:

10 Presentation Ideas that will Radically Improve Your Presentation Skills
6 Public Speaking Apps to try Before Your Next Presentation
My Top 5 Favorite Public Speakers
15 Science-Based Public Speaking Tips To Become a Master Speaker
How to Give Captivating Presentations
How to Give an Awesome Toast

How to Start a Presentation

A story. The absolute best way to start a presentation is with a story. There is nothing better to capture the imagination and attention of an audience. Try to use these speaking openers as fill-in-the-blanks for your speech.

I’m here for a reason. And it’s an interesting story…
The best thing that ever happened to me was…
Once upon a time…

In his talk, “The lies our culture tells us about what matters,” David Brooks started off with a great opening line AND a story. He said, “So, we all have bad seasons in life. And I had one in 2013. My marriage had just ended, and I was humiliated by that failed commitment.” Makes you want to watch right…

And if you need help on storytelling basics, be sure to check out some of my top 5 favorite speakers .

A BIG idea. Sometimes you want to share your big idea right up front. This can be helpful because it is intriguing and gets people clued in right away. All TED speakers try to integrate their big idea early.

You’re here for a reason. It’s…
The single most important thing I want to share with you today is…
Today, I want to share a big idea…

I love how Stacy Smith starts off her talk with her big idea framed in an interesting way. She said, “Today, I want to tell you about a pressing social issue. Now, it’s not nuclear arms, it’s not immigration, and it’s not malaria. I’m here to talk about movies.”

Special Note: Be very careful to NOT deliver your one-liner by re-reading your title slide. You also want to position it as exciting and intriguing. For example, don’t say, “Today I am going to talk about body language.” Instead say, “Today I am going to teach you the single most important thing you can do to improve your charisma… and it starts with your body.”

A quirky one-liner. If you can use humor — do it! Humor or curiosity is a great way to start a speech on a high. You can get creative with these! Think of an interesting fact about you, your audience or your topic that can lead you into your content.

One thing most people don’t know about me is…
A teacher, a mother and a duck walk into a bar…
I want to tell you something surprising.

When I gave my TEDx London Talk I started off with a quirky one-liner that immediately got a few laughs. It was “Hi, I’m Vanessa and I am a recovering awkward person.” It worked so well it is also the first line of my book, Captivate .

II love the way Eve Ensler opens her speech with an interesting one-liner: “For a long time, there was me, and my body.”

This is a great tip from Conor Neill. He says that it is great to start with a question that the audience is asking themselves or would be very curious to know the answer to. This might be phrasing a pain point or worry for your audience.

Do you ever worry about…?
Have you ever wondered…?
You might have always thought…

See Cono Neill’s examples here:

Did you know…? Any interesting factoid or curiosity is bound to intrigue your audience. This is great if it leads into your content or a story. I like to start with did you know… Here are some that I use. You will have to fill in the blank for your audience:

Did you know that it takes less than a second to make a first impression ?
Did you know that your nonverbal communication is 12.5 times more powerful than your words ?
Did you know that we are lied to 200 times a day ?

Jamie Oliver does this amazingly in his TED Talk. He starts with this mind-blowing fact, “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.”

Hopefully these opening lines will give you some ideas to use to open your speech.

How to End a Speech: My Favorite Closers

Do you know how to end on a high? Leave a lasting impression in your presentation? Science tells us that the first and last parts of your presentations are the most important. Get our FREE download to get our closer guide.

Popular Guides

20 thoughts on “how to start a speech: the best (and worst) speech openers”.

Love your material

didnt help me but still good stuff

Thank you Vanessa. I’ve been a public speaker for 25 years and I’m impressed with your content here. Thank you. Looking forward to a deep dive into more of your material. With gratitude.

Found these examples super informative. Can’t wait to mix match the examples to see which one will work best for my presentation!

I am preparing to make a presentation on Public Speaking and came across your article. This is very instructive and timely too.Many thanks.

Comments are closed.

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How to write an introduction speech

Introduction speech for a guest speaker

How to write a good introduction speech step by step

By: Susan Dugdale

If you've been asked to give the introduction speech for a guest speaker you're in the right place.

Everything you need to prepare it is here. Follow the steps and you'll have an introductory speech you'll be proud to deliver.

What you'll find on this page:

an overview of the purpose of an introduction speech for a guest speaker
the content you're expected to cover
an organizational pattern or template to follow
an example introduction speech
6 important tips to use to ensure your speech is a success

Graphic: a crowd of people and a label saying, "A primer on the gentle art of giving an introduction speech to a guest speaker."

The function of an introduction speech

Let's start with the purpose of the speech. When you understand what the speech is supposed to achieve you'll find it much easier to write.

Image background - audience with overlay of multiple speech bubbles eg. "I can't see from here". Title Text: One of the important roles of an introduction speech is to unite the audience.

The job of an introduction speech is to:

introduce your guest speaker,
give them a warm welcome,
and create ready-and-motivated-to-listen anticipation in the audience.

Essentially you are the warm-up act. Your task is to focus and unite the audience members, to get them ready for what is to come.

Return to Top

To prepare your introduction speech you'll need:

the guest speaker's name and, if they have one, their title. For example; Judge, Sir, The Right Honorable... Do make sure you can say their name properly and easily! If you're in doubt get the correct pronunciation from your guest speaker and practice. Also ask if they have personal pronoun preferences. Eg: they/them, she/her, he/him...
the guest speaker's biography or the credentials of the speaker Sometimes you'll be given what the guest speaker wants said about themselves. If that isn't provided select events, achievements and qualifications to support establishing him/her as an authority within the context of the occasion. And do check that your guest is happy with what you are preparing to say about them.
attention getters or a surprise to delight the audience, something that is not commonly known, and something revealing the personality or humanity of the person.

How to organize your material

Build excitement or interest by adding one piece of information after another.
Make the speaker's name and their speech title, the climax and end of your speech.

To show you how it's done I've put together an...

Introduction speech example

Let's put the speech in context to help you make sense of it.

The setting for this fictitious introduction speech is a conference for an organization called " Women in Leadership" . The audience are primarily women drawn together through an interest in leadership roles.

Image background: crowd of people. Text overlay: Women in leadership - featuring key note speaker Rose Stephenson.

At the end of the speech, the speaker will lead the clapping as Rose Stephenson, the keynote speaker being introduced, takes center stage.

Now here's the introduction speech text.

Now here's the introduction speech text

" She's been a stalwart member of "Women in Leadership" for the last ten years. Over that time she's served in every office: secretary, treasurer, chairperson, chief fundraiser, education officer... to name just a few, and in some roles several times over.

Her passionate dedication to promoting public speaking as an important component of empowerment is inspiring. We estimate that she has personally mentored at least 100 new speakers and has set an extraordinary "yes, you can" example for many more. We see her as capable, confident and fluent: never at a loss for words. But what you probably don't know is that this women once stuttered, stammered and blushed.

Yes, she was often temporarily paralyzed, struck dumb by the mere thought of standing in front of an audience to speak.

How she got from awkward tongue tied silence to becoming an eloquent front line spokesperson is the story she will share with us tonight.

Ladies, without further ado, it's with great pleasure, I give you... Rose Stephenson on "Speaking To Lead!"

Say the speech out loud! Use it as a template!

Try saying it out loud to get the flow of it.

If you like it, use it as a model for the introduction speech you need to write.

6 tips to make your introduction speech successful

1. consider tone and language use.

Is what you've prepared appropriate for the occasion, audience and your guest speaker? Have you avoided using a string of clichés?

2. Check the length of your speech

Image background - crowd of people. Text: Keep it short and sweet.

Pertinent and pithy: a short speech is what you want. One to two minutes should be enough.

Test it out loud with a timer and trim if necessary.

My example speech is 171 words long. That will take approximately 1 minute 30 seconds to say depending on the speaker's rate of speech.

For more on: the number of words per minute in a speech . (This page has estimations for the number of words per minute spoken at a slow, medium and fast rate for speeches from 1 - 10 minutes long.)

3. Resist exaggerating or "puffing up" the speaker's achievements

First impressions count. You don't want to talk about your guest in a way that may embarrass and cause the audience to question their right to be there.

4. Always check your facts

Beware the horror of getting your facts muddled and, if you wish to mention something that may be sensitive, ask permission before you announce it in front of an audience.

5. Remember you are not the main speaker, or the star of the show

Image background - crowd of people. Text: The speaker who introduces a guest or key note speaker must remember they are the support or warm up act.

You've done a good job when you cover just enough to make the coming speech eagerly anticipated.

Please do not stray into telling the audience what the guest speaker's speech will cover in detail. That's terribly unfair on the speaker!

6. Rehearse your speech

Practice out loud until you are confidently fluent and able to convey the pleasure or enthusiasm the audience needs to get them in the right frame of mind.

For more: how to rehearse a speech well

For more: how to use your voice expressively

Other related pages you may find useful:

How to give a self-introduction speech (with an example of a brief speech to introduce yourself to fellow workshop participants)
How to write a welcome speech (with an example of a short welcome speech to open an event)

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How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying, “First impressions are lasting; you never get a second chance to create a good first impression” — right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that speaking is an art, so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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Chapter 9: Introductions Matter: How to Begin a Speech Effectively

A student using a computer and a phone to study

Theunquietlibrarian – 21st Century Research Tool – CC BY-NC 2.0.

One of the most common complaints novice public speakers have is that they simply don’t know how to start a speech. Many times speakers get ideas for how to begin their speeches as they go through the process of researching and organizing ideas. In this chapter, we will explore why introductions are important and various ways speakers can create memorable introductions. There may not be any one “best” way to start a speech, but we can provide some helpful guidelines that will make starting a speech much easier.

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Chapter 9 Introductions Matter: How to Begin a Speech Effectively

9.1 The Importance of an Introduction

Learning objectives.

Explain the general length of an introduction.
List and explain the five basic functions of an introduction.
Understand how to use three factors of credibility in an introduction.

The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is to be five minutes long, your introduction should be no more than forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than a minute and a half. Unfortunately, that 10 to 15 percent of your speech can either make your audience interested in what you have to say or cause them to tune out before you’ve really gotten started. Overall, a good introduction should serve five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it—we’ve all tuned someone out at some point because we weren’t interested in what they had to say. If you do not get the audience’s attention at the outset, it will only become more difficult to do so as you continue speaking. We’ll talk about some strategies for grabbing an audience’s attention later on in this chapter.

State the Purpose of Your Speech

As we discussed in Chapter 6 "Finding a Purpose and Selecting a Topic" , the specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier your task will be in developing your speech. In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of your speech. To develop a specific purpose, you should complete the following sentence: “I want my audience to understand that…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the concept of credibility must be understood as a perception of receivers. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic.

James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill. McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103. Competence The degree to which an audience member perceives a speaker as being knowledgeable or expert on a given topic. is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Some individuals are given expert status because of positions they hold in society. For example, Dr. Regina Benjamin, the US Surgeon General, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician.

Figure 9.1 Regina Benjamin

Source: Photo by Lawrence Jackson, White House photographer, http://www.whitehouse.gov/assets/images/surgeon_general-0075.jpg .

But what if you do not possess a fancy title that lends itself to established competence? You need to explain to the audience why you are competent to speak on your topic. Keep in mind that even well-known speakers are not perceived as universally credible. US Surgeon General Regina Benjamin may be seen as competent on health and wellness issues, but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Like well-known speakers, you will need to establish your credibility on each topic you address, so establishing your competence about the energy efficiency of furnace systems during your informative speech does not automatically mean you will be seen as competent on the topic of organ donation for your persuasive speech.

The second factor of credibility noted by McCroskey and Teven is trustworthiness The degree to which an audience member perceives a speaker as being honest. , or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When an audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful. The speaker could be 100 percent honest, but the audience will still find the information suspect. For example, in the summer of 2009, many Democratic members of Congress attempted to hold public town-hall meetings about health care. For a range of reasons, many of the people who attended these town-hall meetings refused to let their elected officials actually speak because the audiences were convinced that the Congressmen and Congresswomen were lying.

In these situations, where a speaker is in front of a very hostile audience, there is little a speaker can do to reestablish that sense of trustworthiness. These public town-hall meetings became screaming matches between the riled-up audiences and the congressional representatives. Some police departments actually ended up having to escort the representatives from the buildings because they feared for their safety. Check out this video from CNN.com to see what some of these events actually looked like: http://www.cnn.com/video/#/video/bestoftv/2009/08/07/ldt.sylvester.town.hall.cnn?iref=videosearch . We hope that you will not be in physical danger when you speak to your classmates or in other settings, but these incidents serve to underscore how important speaker trustworthiness is across speaking contexts.

Caring/goodwill is the final factor of credibility noted by McCroskey and Teven. Caring/goodwill The degree to which an audience member believes that a speaker has the audience member’s best interests at heart. refers to the degree to which an audience member perceives a speaker as caring about the audience member. As noted by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare.” Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008). Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, pp. 33–34. As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. However, this relationship starts the moment you step to the front of the room to start speaking.

Preview Main Ideas

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized. Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161. Having a solid preview of the information contained within one’s speech and then following that preview will definitely help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Key Takeaways

Introductions are only 10–15 percent of one’s speech, so speakers need to make sure they think through the entire introduction to ensure that they will capture an audience. During an introduction, speakers attempt to impart the general and specific purpose of a speech while making their audience members interested in the speech topic, establishing their own credibility, and providing the audience with a preview of the speech structure.
A speaker’s perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart. At the same time, speakers should strive to be both competent and honest while speaking.
What are the five basic functions of an introduction? Discuss with your classmates which purpose you think is the most important. Why?
Why is establishing a relationship with one’s audience important? How do you plan on establishing a relationship with your audience during your next speech?
Of the three factors of credibility, which do you think is going to be hardest to establish with your peers during your next speech? Why? What can you do to enhance your peers’ perception of your credibility?

9.2 The Attention-Getter: The First Step of an Introduction

Understand the different tools speakers can use to gain their audience’s attention.
Name some common mistakes speakers make in trying to gain attention.

As you know by now, a good introduction will capture an audience’s attention, while a bad introduction can turn an audience against a speaker. An attention-getter The device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

Appropriateness or relevance to audience
Purpose of speech

First, when selecting an attention-getting device, you want to make sure that the option you choose is actually appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should use your audience analysis to determine whether specific information you plan on using would be appropriate for a specific audience. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Second, you need to consider the basic purpose of your speech. As discussed earlier in this text, there are three basic purposes you can have for giving a speech: to inform, to persuade, and to entertain. When selecting an attention-getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, then starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the basic goals of an introduction is to prepare your audience for your speech. If your attention-getter differs drastically in tone from the rest of your speech (e.g., dying in Africa when you want your audience to laugh), the disjointedness may cause your audience to become confused or tune you out completely.

Your third basic consideration when picking an attention-getting device is your speech topic. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience in the beginning of a speech about the economy. While this may clearly get the audience’s attention, this isn’t really a good way to prepare an audience for a speech about bull and bear markets. Not every attention-getter is appropriate for a given topic. Instead, a speaker could start this speech by explaining that “according to a 2004 episode of 60 Minutes, adults in the United States spend approximately $10 billion annually on adult entertainment, which is roughly the equivalent to the amounts they spend attending professional sporting events, buying music, or going out to the movies.” Leung, R. (2004, September 5). Porn in the U.S.A.: Steve Kroft reports on a $10 billion industry. Retrieved from http://www.cbsnews.com Notice how effective the shocking statistic is in clearly introducing the monetary value of the adult entertainment industry.

The last consideration when picking an attention-getting device involves the speech occasion. Different occasions will necessitate different tones, or particular styles or manners of speaking. For example, a persuasive speech about death and dying shouldn’t be happy and hilarious. An informative speech on the benefits of laughing shouldn’t be dull, dreary, and depressing. When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech.

Now that we’ve explored the four major considerations you must think of when selecting an attention-getter, let’s look at a range of different attention-getters you may employ. Miller (1946) Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183. discovered that speakers tend to use one of eleven attention-getting devices when starting a speech. The rest of this section is going to examine these eleven attention-getting devices.

Reference to Subject

The first attention-getting method to consider is to tell your audience the subject of your speech. This device is probably the most direct, but it may also be the least interesting of the possible attention-getters. Here’s an example:

We are surrounded by statistical information in today’s world, so understanding statistics is becoming paramount to citizenship in the twenty-first century.

This sentence explicitly tells an audience that the speech they are about to hear is about the importance of understanding statistics. While this isn’t the most entertaining or interesting attention-getter, it is very clear and direct.

Reference to Audience

The second attention-getting device to consider is a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:

As human resource professionals, you and I know the importance of talent management. In today’s competitive world, we need to invest in getting and keeping the best talent for our organizations to succeed.

In this example, the speaker reminds the audience of their shared status as human resource professionals and uses the common ground to acknowledge the importance of talent management in human resources.

Another way to capture your listeners’ attention is to use the words of another person that relate directly to your topic. Maybe you’ve found a really great quotation in one of the articles or books you read while researching your speech. If not, you can also use a number of sources that compile useful quotations from noted individuals. Probably the most famous quotation book of all time is Bartlett’s Familiar Quotations ( http://www.bartleby.com/100 ), now in its seventeenth edition. Here are some other websites that contain useful databases of quotations for almost any topic:

http://www.quotationspage.com
http://www.bartleby.com/quotations
http://www.quotationreference.com
http://www.moviequotes.com
http://www.quotesandsayings.com
http://www.quoteland.com

Quotations are a great way to start a speech, so let’s look at an example that could be used for a speech on deception:

Oliver Goldsmith, a sixteenth-century writer, poet, and physician, once noted that “the true use of speech is not so much to express our wants as to conceal them.”

Reference to Current Events

Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention-getter for a persuasive speech on frivolous lawsuits:

On January 10, 2007, Scott Anthony Gomez Jr. and a fellow inmate escaped from a Pueblo, Colorado, jail. During their escape the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During Gomez’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, Gomez filed a lawsuit against the jail for making it too easy for him to escape.

In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.

Historical Reference

You may also capture your listeners’ attention by referring to a historical event related to your topic. Obviously, this strategy is closely related to the previous one, except that instead of a recent news event you are reaching further back in history to find a relevant reference. For example, if you are giving a speech on the Iraq War that began in 2003, you could refer back to the Vietnam War as way of making a comparison:

During the 1960s and ’70s, the United States intervened in the civil strife between North and South Vietnam. The result was a long-running war of attrition in which many American lives were lost and the country of Vietnam suffered tremendous damage and destruction. Today, we see a similar war being waged in Iraq. American lives are being lost, and stability has not yet returned to the region.

In this example, the speaker is evoking the audience’s memories of the Vietnam War to raise awareness of similarities to the war in Iraq.

Another device you can use to start a speech is to tell an anecdote related to the speech’s topic. An anecdote A brief account or story of an interesting or humorous event. is a brief account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. Remember, your entire introduction should only be 10 to 15 percent of your speech, so your attention-getter must be very short.

One type of anecdote is a real story that emphasizes a speech’s basic message. For example, here is an anecdote a speaker could use to begin a speech on how disconnected people are from the real world because of technology:

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. Whitney, L. (2009, July 13). Don’t text while walking? Girl learns the hard way. CNET News Wireless . Retrieved from http://news.cnet.com/8301-1035_3-10285466-94.html

A second type of anecdote is a parable or fable. A parable or fable An allegorical anecdote designed to teach general life lessons. is an allegorical anecdote designed to teach general life lessons. The most widely known parables for most Americans are those given in the Bible and the best-known fables are Aesop’s Fables ( http://www.aesopfables.com ). For the same speech on how disconnected people are with the real world because of technology, the speaker could have used the Fable of The Boy and the Filberts:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” Aesop (1881). Aesop’s fables . New York, NY: Wm. L. Allison. Retrieved from http://www.litscape.com/author/Aesop/The_Boy_and_the_Filberts.html

After recounting this anecdote, the speaker could easily relate the fable to the notion that the technology in our society leads us to try to do too many things at once.

While parables and fables are short and entertaining, their application to your speech topic should be clear. We’ll talk about this idea in more detail later in this chapter when we discuss how to link your attention-getter explicitly to your topic.

Startling Statement

The eighth device you can use to start a speech is to surprise your audience with startling information about your topic. Often, startling statements come in the form of statistics and strange facts. The goal of a good startling statistic is that it surprises the audience and gets them engaged in your topic. For example, if you’re giving a speech about oil conservation, you could start by saying, “A Boeing 747 airliner holds 57,285 gallons of fuel.” You could start a speech on the psychology of dreams by noting, “The average person has over 1,460 dreams a year.” A strange fact, on the other hand, is a statement that does not involve numbers but is equally surprising to most audiences. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.” You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” All four of these examples came from a great website for strange facts ( http://www.strangefacts.com ).

Although startling statements are fun, it is important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement you’d like to use, you have an ethical duty to ascertain its truth before you use it. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering. As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.

Another strategy for getting your audience’s attention is to ask them a question. There are two types of questions commonly used as attention-getters: response questions and rhetorical questions. A response question A question that the audience is expected to answer in some manner. is a question that the audience is expected to answer in some manner. For example, you could ask your audience, “Please raise your hand if you have ever thought about backpacking in Europe” or “Have you ever voted for the Electoral College? If so, stand up.” In both of these cases, the speaker wants her or his audience to respond. A rhetorical question A question for which no actual response is expected. , on the other hand, is a question to which no actual reply is expected. For example, a speaker talking about the importance of HIV testing could start by asking the audience, “I have two questions that I’d like you to think about. How many students on this campus have had sexual intercourse? Of those who have had sex, how many have been tested for HIV?” In this case, the speaker does not expect the audience to give an estimate of the numbers of students that fit into each category but rather to think about the questions as the speech goes on.

Humor is another effective method for gaining an audience’s attention. Humor is an amazing tool when used properly. We cannot begin to explain all the amazing facets of humor within this text, but we can say that humor is a great way of focusing an audience on what you are saying. However, humor is a double-edged sword. If you do not wield the sword carefully, you can turn your audience against you very quickly. When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or finds offensive. Think about how incompetent the character of Michael Scott seems on the television program The Office , in large part because of his ineffective use of humor. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech.

Now that we’ve warned you about the perils of using humor, let’s talk about how to use humor as an attention-getter. Humor can be incorporated into several of the attention-getting devices mentioned. You could use a humorous anecdote, quotation, or current event. As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. So when looking for humorous attention-getters you want to make sure that the humor is nonoffensive to your audiences and relevant to your speech. For example, here’s a humorous quotation from Nicolas Chamfort, a French author during the sixteenth century, “The only thing that stops God from sending another flood is that the first one was useless.” While this quotation could be great for some audiences, other audiences may find this humorous quotation offensive (e.g., religious audiences). The Chamfort quotation could be great for a speech on the ills of modern society, but probably not for a speech on the state of modern religious conflict. You want to make sure that the leap from your attention-getter to your topic isn’t too complicated for your audience, or the attention-getter will backfire.

Personal Reference

The tenth device you may consider to start a speech is to refer to a story about yourself that is relevant for your topic. Some of the best speeches are ones that come from personal knowledge and experience. If you are an expert or have firsthand experience related to your topic, sharing this information with the audience is a great way to show that you are credible during your attention-getter. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:

In the fall of 2008, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.

If you use a personal example, don’t get carried away with the focus on yourself and your own life. Your speech topic is the purpose of the attention-getter, not the other way around. Another pitfall in using a personal example is that it may be too personal for you to maintain your composure. For example, a student once started a speech about her grandmother by stating, “My grandmother died of cancer at 3:30 this morning.” The student then proceeded to cry nonstop for ten minutes. While this is an extreme example, we strongly recommend that you avoid any material that could get you overly choked up while speaking. When speakers have an emotional breakdown during their speech, audience members stop listening to the message and become very uncomfortable.

Reference to Occasion

The last device we mention for starting a speech is to refer directly to the speaking occasion. This attention-getter is only useful if the speech is being delivered for a specific occasion. Many toasts, for example, start with the following statement: “Today we are here to honor X.” In this case, the “X” could be a retirement, a marriage, a graduation, or any number of other special occasions. Because of its specific nature, this attention-getter is the least likely to be used for speeches being delivered for college courses.

In developing the introduction to your speech, begin by deciding upon a statement to capture the audience’s attention.
Attention-getters can include references to the audience, quotations, references to current events, historical references, anecdotes, startling statements, questions, humor, personal references, and references to the occasion.
Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
You’ve been asked to deliver a speech on the use of advertising in children’s media. Out of the list of ten different possible attention-getting devices discussed in the chapter, how could you use four of them to start your speech?

9.3 Putting It Together: Steps to Complete Your Introduction

Clearly identify why an audience should listen to a speaker.
Discuss how you can build your credibility during a speech.
Understand how to write a clear thesis statement.
Design an effective preview of your speech’s content for your audience.

Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.

Link to Topic

After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).

Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.

In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.

Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.

In this example, we added three new sentences to the attention-getter to connect it to the speech topic.

Reasons to Listen

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Appearing Credible

The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.

First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.

The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Thesis Statement

A thesis statement A short, declarative sentence that states the purpose, intent, or main idea of a speech. is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

“Today, I want to discuss academic cheating.” (weak example)
“Today, I will clarify exactly what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.

The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle.

When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five.

While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech as we discussed them in Chapter 6 "Finding a Purpose and Selecting a Topic" .

Choose Your Topic

The first step in writing a good thesis statement was originally discussed in Chapter 6 "Finding a Purpose and Selecting a Topic" when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Add Your Argument, Viewpoint, or Opinion

This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

Use the Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown in Table 9.1 "Thesis Checklist"

Table 9.1 Thesis Checklist

Instructions: For each of the following questions, check either “yes” or “no.”		Yes	No
1.	Does your thesis clearly reflect the topic of your speech?
2.	Can you adequately cover the topic indicated in your thesis within the time you have for your speech?
3.	Is your thesis statement simple?
4.	Is your thesis statement direct?
5.	Does your thesis statement gain an audience’s interest?
6.	Is your thesis statement easy to understand?

7.	Does your thesis statement introduce a clear argument?
8.	Does your thesis statement clearly indicate what your audience should do, how your audience should think, or how your audience should feel?
Scoring: For a strong thesis statement, all your answers should have been “yes.”

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Linking the attention-getter to the speech topic is essential so that you maintain audience attention and so that the relevance of the attention-getter is clear to your audience.
Establishing how your speech topic is relevant and important shows the audience why they should listen to your speech.
To be an effective speaker, you should convey all three components of credibility, competence, trustworthiness, and caring/goodwill, by the content and delivery of your introduction.
A clear thesis statement is essential to provide structure for a speaker and clarity for an audience.
An effective preview identifies the specific main points that will be present in the speech body.
Create a thesis statement for a speech related to the topic of collegiate athletics. Make sure that your thesis statement is narrow enough to be adequately covered in a five- to six-minute speech.
Discuss with a partner three possible body points you could utilize for the speech on the topic of volunteerism.
Fill out the introduction worksheet to help work through your introduction for your next speech. Please make sure that you answer all the questions clearly and concisely.

9.4 Analyzing an Introduction

See what a full introduction section looks like.
Distinguish among the six parts of an introduction.

Thus far, this chapter has focused on how to create a clear introduction. We discussed why introductions are important and the six important functions of effective introductions. In this section we’re going to examine an actual introduction to a speech. Before we start analyzing the introduction, please read the introduction paragraph that follows.

Smart Dust Introduction

In 2002, the famed science fiction writer Michael Crichton released his book Prey , which was about a swarm of nanomachines that were feeding off living tissue. The nanomachines were solar-powered, self-sufficient, and intelligent. Most disturbingly, the nanomachines could work together as a swarm as it overtook and killed its prey in its need for new resources. The technology for this level of sophistication in nanotechnology is surprisingly more science fact than science fiction. In 2000, three professors of Electrical Engineering and Computer Science at the University of California at Berkeley, Professors Kahn, Katz, and Pister, hypothesized in the Journal of Communications and Networks that wireless networks of tiny microelectromechanical sensors, or MEMS: sensors, robots, or devices could detect phenomena including light, temperature, or vibration. By 2004, Fortune Magazine listed “smart dust” as the first in their “Top 10 Tech Trends to Bet On.” Thus far researchers have hypothesized that smart dust could be used for everything from tracking patients in hospitals to early warnings of natural disasters and as a defense against bioterrorism. Today I’m going to explain what smart dust is and the various applications smart dust has in the near future. To help us understand the small of it all, we will first examine what smart dust is and how it works, we will then examine some military applications of smart dust, and we will end by discussing some nonmilitary applications of smart dust.

Now that you’ve had a chance to read the introduction to the speech on smart dust, read it over a second time and look for the six parts of the speech introduction as discussed earlier in this chapter. Once you’re done analyzing this introduction, Table 9.2 "Smart Dust Introduction" shows you how the speech was broken down into the various parts of an introduction.

Table 9.2 Smart Dust Introduction

Part of Introduction	Analysis
In 2002, famed science fiction writer, Michael Crichton, released his book , which was about a swarm of nanomachines that were feeding off living tissue. The nanomachines were solar-powered, self-sufficient, and intelligent. Most disturbingly, the nanomachines could work together as a swarm as it over took and killed its prey in its need for new resources.
	This attention-getter is using an anecdote derived from a best-selling novel.
The technology for this level of sophistication in nanotechnology is surprisingly more science fact than science fiction. In 2000, three professors of Electrical Engineering and Computer Science at the University of California at Berkeley, professors Kahn, Katz, and Pister, hypothesized in the that wireless networks of tiny microelectromechanical sensors, or MEMS: sensors, robots, or devices could detect phenomena including light, temperature, or vibration.
	This link to topic shows how the book is actually very close to what scientists are attempting to accomplish.
By 2004, listed “smart dust” as the first in their “Top 10 Tech Trends to Bet On.” Thus far researchers have hypothesized that smart dust could be used for everything from tracking patients in hospitals to early warnings of natural disasters and as a defense against bioterrorism.
	In this section, the speaker indicates that business professionals have already recognized smart dust as a good economic investment with various applications.
“Professors Kahn, Katz, and Pister hypothesized in the ” “By 2004 listed”
	Notice the inclusion of research from both the and . This is an attempt to indicate that the speaker has conducted research on the subject.
Today I’m going to explain what smart dust is and the various applications smart dust has in the near future.
	This thesis statement clearly indicates that this is an informative speech because it does not attempt to build an argument or share a specific opinion.
To help us understand the small of it all, we will first examine what smart dust is and how it works, we will then examine some military applications of smart dust, and we will end by discussing some nonmilitary applications of smart dust.
	This preview clearly indicates three body points that will be discussed in the speech.

Need More Speech Examples?

The following YouTube videos will show you a wide range of different speeches. While watching these videos, ask yourself the following questions: How have they utilized various attention-getting devices? Have they clearly used all aspects of an introduction? Do they have a strong thesis and preview? How could you have made the introduction stronger?

Animal Experimentation

http://www.youtube.com/watch?v=c4yYDt4di0o

Life after Having a Child

http://www.youtube.com/watch?v=e7-DhSLsk1U

Pros and Cons of Cholesterol

http://www.youtube.com/watch?v=k7VIOs6aiAc

On Being a Hero

http://www.youtube.com/watch?v=KYtm8uEo5vU

LASIK Eye Surgery

http://www.youtube.com/watch?v=Z0YWy8CXoYk

9.5 Chapter Exercises

Speaking ethically.

Imagine that you are preparing a speech on the benefits of a new drug, and you find a direct quotation that clearly establishes your argument. Unfortunately, you soon realize that the source of your quotation is actually a lobbyist who works for the pharmaceutical company that manufactures the drug. You really want to use this quotation as your attention-getter, but you realize that the source is clearly biased. Which of the following options do you think is the most ethical? Why?

Disregard the quotation and find another way to start your speech.
Use the quotation, but acknowledge that the source comes from a paid lobbyist of the pharmaceutical company who manufactures the drug.
Use the quotation and just give the name of the source. If your audience is interested in your topic, they’ll do their own research and make informed decisions for themselves.

End-of-Chapter Assessment

During a keynote presentation, the speaker mentions that she is the head of neurology at a major medical center. The speaker then goes on to discuss why wearing helmets is important for bicyclists of all ages. What factor of credibility has the speaker attempted to establish?

caring/goodwill
extroversion
trustworthiness

A kid perched on the roof of his house one day notices a wolf walking by. The kid yells at the wolf, “Evil, vile creature! Why have you come near honest folks’ homes?” The wolf quickly replied, “It is easy to be brave from a safe distance.” What type of attention-getting device does this represent?

personal reference
personal anecdote
parable or fable

During an introduction, a speaker says, “I realize that many of us disagree on the use of corporal punishment in public schools. I just ask that you listen to my arguments with an open mind.” Which aspect of credibility is the speaker attempting to enhance?

Which of the following is a function of a thesis statement?

It provides a clear ending point for your speech.
It helps to organize your introduction.
It enhances your language usage.
It expresses the body points in your speech.
It clarifies your perspective about your topic.

What part of an introduction does the following sentence represent? “Today we’re going to examine the video gaming industry by first discussing the history of video games, then by examining the current trends in video gaming, and lastly, by discussing the future of video games.”

attention-getter
link to topic
significance of topic

Introduction Worksheet

Directions: Use this worksheet to map out the introduction to your next speech. A copy of this worksheet suitable for editing in a word processing program can be downloaded from http://www.gone.2012books.lardbucket.org/sites/all/files/wrench_1.0-09ws.doc .

What is your general purpose? (circle one)

To inform

To persuade

To entertain

What is your specific purpose?

____________________________________________

Which attention-getting device do you plan on using?

How will you link your attention-getting device to your actual topic?

Why should your audience listen to your speech?

How will you establish your credibility during speech?

Trustworthiness

Caring/goodwill

What is your thesis statement?

What are your three main body points?

Body point 1

Body point 2

Body point 3

Write a preview of your three main body points.

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Client List
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Speaking Virtually
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How to Calm Your Nerves Before Speaking
Leadership Skills: The 5 Essential Speaking Techniques
5 Ways to Captivate an Audience
The Body Language Rules: 12 Ways to be a More Powerful Speaker
4 Characteristics of an Influential Speaker
6 Skills Building Exercises for Effective Body Language
7 Tips for Overcoming Audience Resistance
5 Rules for Succeeding with PowerPoint
Great Speaking? – It's About Performance Over Content!
5 Key Tools of Vocal Dynamics
5 Secrets of Powerful Body Language
10 Ways to Stay Fully Focused when Speaking
25 Words or Phrases to Avoid in Speeches and Presentations
6 Rules of Effective Public Speaking
7 Key Components of Successful Presentations
12 Easy Ways to Achieve Presence and Charisma
6 Skills Building Exercises Video

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Your Speech's Introduction: How to Make It Powerful

There's a moment of high drama when you give a speech or presentation—and it occurs before you've even said a word. It's the first few seconds when the "curtain" goes up.

In other words, it's all about anticipation. Your audience at that instant is paying maximum attention . . . they're primed for whatever they're about to experience. Often, these audience members will have no idea of your speaking ability. Oh, they may know they're interested in the topic. But they are almost surely filled with hope that the next half-hour or hour will be interesting and exciting.

Great speakers understand how to engage and move audiences at moments like this. You should too! Learn how in my Free Guide , "Six Rules of Effective Public Speaking."

What happens in the next 60 seconds will help determine whether your speech is successful or not. So here are four key elements you should always include in your speech's introduction. If you want listeners to pay attention, become intrigued, and tell themselves they're in good company, do these four things, in the following order:

How to get an audience to pay attention in public speaking.

1) Grab 'Em from the Moment You Begin Speaking

Consider how most presenters begin. Nearly always, it's along the lines of, "Good afternoon. It's so nice to see you all. Today I'll be talking about . ." followed by a slide with the word "Agenda" and 5 bullet points. If we can't hear you screaming as an audience member, it's probably only because you're too polite to be doing it in public.

These first few seconds are such valuable real estate, it's shocking that speakers don't spend any time working up an inviting treatment. In fact, it's not overstating things to say that if you want to succeed as a speaker, you have to know how to start a speech . There are rhetorical devices ready and waiting for you to use to kick off in a much more interesting way. Here for instance are 12 foolproof ways to open a speech .

It's not good enough to take three or four minutes to settle into your groove. Remember that moment of drama, and how everyone is anticipating what you're about to reveal. You need to burn rubber as soon as your tires hit the road, not spin them unnecessarily in the gravel. It's infinitely easier to keep an audience with you if you engage them from the start.

This is the time your natural talent is on display! To build credibility and earn trust, download my Free e-book , "12 Easy Ways to Achieve Presence and Charisma."

How to write an introduction in a speech or presentation.

2) Reveal Your Topic (and Make It Sound Interesting)

At this point, without going any further into your speech, reveal your topic.

You may be thinking, "Well, yeah, of course!" Yet haven't you sat through speeches where, five minutes in, you're saying to yourself, "What's the topic here, anyway?" It one of the ways we as speakers may take things for granted, believing that the subject matter is perfectly obvious. (The phrase 'perfectly obvious' should not be part of your public speaking thought process!)

Even if the topic of your speech is emblazoned on posters and flyers beforehand, you lose nothing by reminding the audience about it in your intro. Besides, this is an opportunity to make it sound interesting. You could say, "My topic today is migrating birds of the Northeast." OR you could offer this instead: "Today, you'll be meeting some of the most eccentric characters you could ever run into . . . who just happen to be sitting outside your window right now."

Which talk sounds more interesting?

Just be sure to use language that helps rather than hurts your cause. Learn more in my Free White Paper , "25 Words or Phrases to Avoid in Speeches and Presentations."

How to improve your listening skills in business communication.

3) Tell Them Why They Need to Listen

Here's the most neglected family member of speech introductions—the relative too many speakers kept hidden away in the attic, never to see the light of day. It's the moment you tell everyone why your topic is something they really need to pay attention to.

This is a huge part of engaging audiences and getting them to be present. And as I say, many presenters never even give it a thought. But consider this: every member of your audience is in a "What's-in-it-for-me" frame of mind every time they listen to a speech. They're wondering if this is going to be worth their presence and the effort it took to get here (and the time it's taking them away from their work.)

If you answer those questions in a way that relates to their lives and makes the payoff to them clear, they will pay attention. "I want to talk about this with you today, because it's going to make your life much easier," is a great way, for instance, to address a new procedure that everyone in the department would otherwise be bored to death to hear about. So tell them specifically what's in it for them. Believe me, their ears will perk up.

How to engage a public speaking audience.

4) Give Them a Roadmap of Your Journey Together

So let's review. You've hooked your listeners' attention, made your topic sound intriguing, and told them how it's going to improve their lives. You're ready for the final part of your introduction: giving them a roadmap of where you'll be going together.

Call it a blueprint if you like that metaphor. (I prefer roadmap because it presupposes that you will be providing signposts along the way.) Partly, this is a way to make your subject manageable. Whatever that subject is, it's too big to talk about in its entirety. So you have to clue listeners in to the sub-topic areas you'll be addressing in this speech. It may sound something like this:

"I'll be talking about three specific elements of [reaching this goal, gaining this proficiency, understanding what you're looking at, etc.]. First, we'll examine [your first main point]. Once we have that information, we'll be able to [discuss your second item]. Finally, we'll add the third ingredient which will [give us a functioning model, repair the breach, head off the problem in the future . . . whatever the particulars are in your talk]." To me, this is already sounding more interesting than: "Here are the five parts of today's agenda for this speech."

As the great salesman Dale Carnegie once advised (and as I wrote about here ): "Tell the audience what you're going to say, say it; then tell them what you've said." To translate that into today's public speaking: Entice them with the journey you'll be going on together, take them there; then remind them of what an enlightening trip it's been.

You should follow me on Twitter here .

Gary Genard is an actor, author, and expert in theater-based public speaking training. His company, Boston-based The Genard Method offers in-person and online training to help executives and teams become extraordinary communicators. In 2020 for the seventh consecutive year, Gary has been ranked by Global Gurus as One of The World's Top 30 Communication Professionals . He is the author of How to Give a Speech . His second book, Fearless Speaking , was recently named as " One of the 100 Best Confidence Books of All Time ." Contact Gary here .

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Speech introductions

The introduction and conclusion of a speech are essential. The audience will remember the main ideas even if the middle of the speech is a mess or nerves overtake the speaker. So if nothing else, get these parts down!

Introduction

The introduction gives the audience a reason to listen to the remainder of the speech. A good introduction needs to get the audience’s attention, state the topic, make the topic relatable, establish credibility, and preview the main points. Introductions should be the last part of the speech written, as they set expectations and need to match the content.

Attention getters

The first few sentences of a speech are designed to catch and maintain the audience’s attention. Attention getters give the audience a reason to listen to the rest of the speech. Your attention getter helps the audience understand and reflect on your topic.

Speaker walks up to stage with notes stuck to hands with jelly.
Did you know there is a right way to make a peanut butter and jelly sandwich?
Rob Gronkowski once said, “Usually, about 2 hours before a game, I stuff in a nice peanut butter and jelly [sandwich] with chocolate milk.”
A little boy walks in from a long day at school, telling his mom that he is starving. His mom is confused because she knows she sent him to school with a full lunch. As she opens his lunch box, she sees his peanut butter and jelly, with the grape jelly smeared on the side of the bag. She realizes there has to be a better way to make a PB&J.
Bring in a clear sandwich bag with jelly seeping through the bread of a peanut butter and jelly sandwich.

Logical orientation

Once the audience is invested in the speech, logical orientation tells the audience how the speaker will approach and develop the topic.

Peanut butter on both sides of the bread with jelly in the middle is the best way to make a PB&J.
PB&Js have developed a bad reputation, because of the jelly making the bread soggy and hands sticky.

Psychological orientation

Like the logical orientation of a speech, the psychological orientation is also going to provide the audience with a map for how and why the topic is being presented.

Most of us remember our moms – dads too – packing a peanut butter and jelly sandwich in our lunches. We also remember how the jelly did not just stay in the sandwich, but became a new stain on our shirts and the glue that held all the playground dirt to our hands.
We can end this torture for future generations by making sure all parents are aware of the best way to make a PB&J.
I have eaten numerous PB&Js myself, but my real authority on the topic comes from being a mom of two boys and the maker of many PB&Js.

Both the logical and psychological orientations give the audience a road map for the speech ahead as well as cues for what to listen to. This will help the audience transition from the introduction to the main points of the speech.

Beebe, S. A., & Beebe, S. J. (2012). A concise public speaking handbook . Boston: Allyn & Bacon.

Lucas, S. (2012). The art of public speaking . New York, NY: McGraw-Hill.

Sprague, J. & Stuart, D. (2013). The speaker's compact handbook, 4th ed . Portland: Ringgold, Inc.

Vrooman, S. S. (2013). The zombie guide to public speaking: Why most presentations fail, and what you can do to avoid joining the horde . Place of publication not identified: CreateSpace.

How to Write an Introduction Speech for Public Speaking

by Nicole LaMarco

Published on 2 Nov 2018

The first 30 seconds of any introduction speech seem like the scariest. It doesn’t take long, however, for the fire of the speech to take hold and you get absorbed in the words along with your audience. The first step is to write an intro that caters to your audience while setting the tone you wish to convey. The idea is to open strong in a way that will have you feeling confident and your audience riveted.

Start with a Question

Presenting a rhetorical question is a welcoming way to write an introductory speech. It allows for your audience to feel included in what you have to say, building a sort of rapport. For example, “Have you ever wanted to pack up your house, quit your job and move to the other side of the world? I did. Then I found this technique for applying business principles to happiness.” By starting your intro speech with a question you allow for a lead-in to present what you want to talk about all while engaging your audience.

Start with a Story

A well-recited story draws the audience in and incites compassion. People remember personal stories far more easily than other facets of public speeches. Think back to a touching story someone told you. You can probably remember not just the details of the story but who told you, where you were when you heard it and even small details like the colors of the clothes each of you were wearing. For example, “When I was a child we had a huge dog that protected me from a stranger coming into our yard.” It paints an immediate visual your audience can relate to. That is how impactful a story can be and that is why it is an excellent introduction speech example. Relate the story to the point of your speech for an easy segue into the rest of your talk.

" id="start-with-a-shock " class="title"> Start with a Shock

Begin your introduction speech with an attention-grabbing statement that shocks the audience into focusing on what you have to say. Sometimes called the pace and lead approach, you issue a startling statement and then lead your audience to how such a statement can be resolved. “When I was 15 I was in an auto accident that left me unable to walk unassisted for two years.” That sort of thing grabs an audience by the hand and pulls them closer. Public speaking is about being able to focus the attention spans of dozens, if not hundreds or thousands, of people at the same time. Beginning your intro speech with a shocking statistic, anecdote or piece of news will have them wondering what else you might say in the rest of your speech.

When writing an introduction speech for public speaking, consider first what tone you are trying to convey and to what type of audience. That will allow you present a speech that people will not only listen to with rapt attention but also remember long after you’ve left the stage.

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Speechwriting

How to Write a Speech Introducing Yourself

Last Updated: June 24, 2024 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 15 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 3,804,925 times.

First impressions have a big impact on how others perceive you, so how you introduce yourself to others is extremely important. Many people call an introductory speech an elevator speech, because it should be succinct enough that you could introduce yourself and tell someone about your goals or interests in the time it takes to ride an elevator. It may also be called an "icebreaker" speech, as it breaks the ice and lets others get to know you. [1] X Research source Consider your words carefully when you write a speech introducing yourself. Crafting a good self-introduction can either build or harm your credibility.

Sample Speeches

Preparing Your Speech

State your name in the very first sentence of your speech. This can be very straightforward: "Good afternoon!/Good morning! My name is Deshawn Smith, and I am a computer programming student at the University of Arkansas."
If the introduction is work-related, mention your interests and your career goals together in the same sentence. This will save on time and convey that your personal interests can serve your professional goals. For example, "I am working on an app that allows people to order pizza from their Twitter account."
You may want to mention your education or professional training background, if it is relevant and appropriate. "This is the fifth app I've designed. My second app, which helped people locate dog parks near them, won an award at my university."

Step 2 Mention hobbies or outside interests.

If you are explaining your passion or goal and how it helped formed your progression up to this point, that can help you tell a compelling story about yourself. For example, if you're writing a speech for your college speech class , you might want to explain how you got into computers at an early age and why they're important to you now as you pursue your career goals.
If, however, you are introducing yourself to potential clients at a business lunch, they are probably not interested in your hobbies. They will want to know what you are doing right now and what your skills are.
Try writing one draft with your experience/hobbies and one without, and run both versions by an objective listener who can give you feedback before your speech.

Highlight the qualities, skills and experience you have that are most relevant for the audience and occasion. For example, "Because of my background in app writing and my extensive network of professional connections, I have a strong grasp of what today's young professionals are looking for. My apps offer convenience and immediate gratification."
You are trying to present yourself as a professional while making a strong and lasting impression.
If you're trying to sell yourself to a group of new colleagues, you probably won't need to tell them about your family life, or anything outside of work that isn't directly relevant.

Step 4 Set yourself apart from your peers.

You can simultaneously demonstrate your skills and experience, while presenting yourself as a forward-looking person who is always learning and developing. For example, you could say, "I spend a lot of time attending app conventions and conferences so I can learn what audiences are looking for. I pride myself on staying on the cutting edge of app design."
Try to tie this into your broader outline of your career goals and personal development.

Revising and Practicing Your Speech

Make sure that if this is an assignment, you stay within the assigned guidelines.
If your speech is supposed to be 3-5 minutes, a 7-minute speech and a 2-minute speech are equally inappropriate.
If you are giving a brief introductory speech in an interview , be certain that you don't go over the recommended time.

Avoid long rambling sentences, and use direct and concise prose as much as possible.
Think about your sentence structure carefully. Reading your speech out loud will help you determine when you have overly long sentences that need to be restructured.

Practicing in front of other people will enable you to gauge whether your speech captures the interest of your listeners.
Think about which parts of the speech were successful and which parts weren't.
Try to get as much detailed feedback as possible by asking specific as well as general questions after your speech.
As well as saying "how did you like the speech?", ask specifically what parts were the strongest and weakest.
Check that you delivered a clear message by asking your practice audience what they took away from the speech.

If you are staring down at a piece of paper all the time, the audience might struggle to truly engage with what you are saying.
You can, however, bring an index card with bullet points, just in case you freeze up. You shouldn't write your whole speech on the card, just the main points you hope to cover.
Think of the card as a point of reference, rather than a backup for your speech.

Planning Your Speech

Who is the intended audience?
What is the purpose of my introduction?
What are the expectations others may have?

Stick to one or two main points you want to convey about yourself. You can always add more if time allows it.
Depending on the audience and function of your speech, you shouldn't allow the focus to become too narrow. For example, if you're introducing yourself to a crowd of prospective investors, you'd focus on your skills to build their confidence in you. If you're introducing yourself to a general audience -- say, for a speech class in college -- you can be a bit more wide-ranging.
Remember that you're introducing yourself in general, and you want to present yourself as an interesting and rounded individual. [12] X Research source
That doesn't mean you should spend time talking about your love of baseball when you are introducing yourself in a professional scenario.

Are you hoping to win someone over to your point of view with this introduction, or to inspire/motivate someone to work hard under your leadership?
All of these will affect the things you say in your introduction and the way you say them. [14] X Research source

Delivering Your Speech

You can also try some visualization techniques to help ease your nervousness and give you confidence for your speech.
Imagine the way you will feel when you have finished delivering your speech and are met with smiling faces and resounding applause. Then channel that confidence into the actual speech you are about to deliver.

Avoid crossing your arms or clutching your hands.
Don't stare down at the ground or cling to the table or lecture in front of you.
Make eye contact across the room in a measured and controlled way. Avoid lingering on one person, but also avoid darting your eyes back and forth restlessly.
Try making eye contact with one person on the left side of the room, then one person on the right side of the room. Shift across the room, but in a controlled way that feels natural and relaxed.

Aim for a comfortable, conversational pace of dialogue.
Practicing your speech in front of other people, or recording it and listening back are great ways to judge the tempo of your speech.

Self-deprecating humor can help you come across as humble and likable. For example, if you've accidentally skipped forward in your speech and have to circle back, you could say something like, "And now I'm going to cycle back and tell you something I forgot before. If you wanted to get to know the "real me," you're seeing it now!"
You can also make a quick, humorous nod to your mistake and move on. For example, if you come out and you mess up the very first line, you could say something like, "Wow, excuse me. Here I am so excited to tell you about myself that I've mixed up all my words. Let me try that again."
Don't be too self-deprecating, however. You are still trying to ensure people remember you for your strengths and competencies. Move on quickly.

Expert Q&A

Reader Videos

Share a quick video tip and help bring articles to life with your friendly advice. Your insights could make a real difference and help millions of people!

Improve eye contact with the audience. Be direct and move confidently during the speech. Thanks Helpful 20 Not Helpful 3
Do not be afraid to make yourself sound good. After all, this is an introduction, and the first impression you will make. Thanks Helpful 23 Not Helpful 4
If the introduction is too long, you will lose your audience's attention. A good introduction should be short and to the point. Thanks Helpful 19 Not Helpful 6

↑ https://courses.p2pu.org/en/groups/public-speaking-2/content/icebreaker-introduce-yourself/
↑ https://courses.lumenlearning.com/publicspeakingprinciples/chapter/chapter-8-outlining-your-speech/
↑ https://www.indeed.com/career-advice/interviewing/how-to-give-an-elevator-pitch-examples
↑ https://www.forbes.com/sites/serenitygibbons/2023/05/31/3-tips-to-set-yourself-apart-with-unique-branding/?sh=5421a3b03baa
↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/shortening-a-speech
↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-delivery
↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
↑ https://courses.lumenlearning.com/wm-publicspeaking/chapter/methods-of-speech-delivery/
↑ https://www.comm.pitt.edu/oral-comm-lab/audience-analysis
↑ https://open.lib.umn.edu/writingforsuccess/chapter/6-1-purpose-audience-tone-and-content/
↑ https://pac.org/content/speechwriting-101-writing-effective-speech
↑ https://sps.columbia.edu/news/five-ways-improve-your-body-language-during-speech
↑ https://www.apa.org/monitor/2017/02/tips-speaking
↑ https://professional.dce.harvard.edu/blog/10-tips-for-improving-your-public-speaking-skills/

About This Article

To write a speech introducing yourself, start by organizing the information you want to include. When writing content, consider the purpose of the speech, your intended audience, and your goals for the introduction. You can speak about your education, professional background, career/career goals, and outside interests, but keep things brief and to the point. Only include information that is important and relevant to your listeners. Don't forget to state your name in the first sentence of the speech. To learn more from our English Ph.D. co-author, such as how to practice and memorize your speech, continue reading the article! Did this summary help you? Yes No

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April 1, 2023

How to Start a Speech: 27 Key Tips to Captivate Your Audience from the Get-Go

Do you wonder how to start a speech here are some cool tips to captivate your audience.

Public speaking is an essential skill for leaders, educators, and professionals across various fields. It is a powerful tool for sharing ideas, influencing others, and building a strong personal brand. While many people find it intimidating, mastering the art of public speaking can be achieved with the right techniques, practice, and mindset. One of the most crucial aspects of delivering a successful speech is nailing the opening, as it sets the tone for the entire presentation and can make or break audience engagement.

Whether you are a seasoned orator or a novice presenter, starting a speech effectively can be challenging. After all, first impressions matter, and the first few minutes of your presentation determine whether your audience will be engaged, bored, or indifferent. To help you captivate your audience from the start, we have compiled a comprehensive list of 27 key tips to consider when crafting your speech opening. These tips, combined with relevant examples, will guide you in creating an impactful and memorable introduction.

Understanding your audience, identifying the purpose of your speech, and maintaining a clear structure are all essential elements to consider. However, the true magic lies in the delivery. It is important to practice and refine your skills to ensure a confident and captivating performance. The following tips have been meticulously curated to provide a roadmap for success, enabling you to transform your speech from ordinary to extraordinary.

This blog post aims to provide you with a wealth of knowledge and examples, empowering you to overcome your public speaking fears and conquer the stage. By implementing these tips, you will be well on your way to delivering a powerful, engaging, and persuasive speech that leaves a lasting impression on your audience.

27 Key Tips for Better Speech with Relevant Examples:

Begin with a strong opening line: Your opening line should be engaging and thought-provoking. For example, “Imagine a world where poverty is a distant memory.”
Use a quote: Start your speech with a relevant and powerful quote. For instance, “As Martin Luther King Jr. once said, ‘Our lives begin to end the day we become silent about things that matter.'”
Tell a story: Share a personal or anecdotal story that relates to your speech topic. This will create an emotional connection with your audience.
Utilize humor: Make your audience laugh with a tasteful joke or amusing anecdote. This can help break the ice and make your audience more receptive to your message.
Ask a rhetorical question: Pose a question that encourages your audience to think critically about your topic, e.g., “What if I told you that a single decision could change your life forever?”
Share a shocking statistic: Present a surprising fact or figure to grab your audience’s attention, such as, “Did you know that 1 in 4 people will experience mental health issues in their lifetime?”
Use a prop or visual aid: Show your audience something tangible that relates to your topic, like a product, a photograph, or a diagram.
Employ the power of silence: Pause for a few seconds before beginning your speech to build anticipation and capture your audience’s attention.
Connect with your audience: Make eye contact, smile, and be personable. This will help you establish rapport and trust with your listeners.
Address your audience directly: Refer to your audience as “you” to make your speech feel more personal and engaging.
Establish your credibility: Briefly mention your expertise, background, or accomplishments related to your speech topic to establish your authority.
State the purpose of your speech: Clearly outline the objective of your presentation and what you hope your audience will take away from it.
Preview your main points: Give a brief overview of the key points you will cover during your speech, so the audience knows what to expect.
Use a metaphor or simile: Make a comparison that illustrates your main point, such as, “Conquering your fears is like climbing a mountain – it may be difficult, but the view from the top is worth it.”
Employ repetition: Repeat a key phrase or message to emphasize its importance and help your audience remember it.
Share a personal experience: Connect with your audience by sharing a relatable experience that demonstrates your vulnerability and authenticity.
Create suspense: Build intrigue by hinting at a compelling revelation or insight that will be shared later in your speech.
Invoke emotion: Appeal to your audience’s emotions by using vivid language and descriptions that evoke feelings such as happiness, sadness, or excitement.
Reference current events: Relate your speech topic to a recent news story or event to demonstrate its relevance and timeliness.
Use an anecdote from history: Share a historical event or figure that relates to your speech topic, such as referencing Abraham Lincoln’s Gettysburg Address when discussing the power of public speaking.
Start with a bold statement: Capture your audience’s attention with a controversial or thought-provoking assertion, like, “Our education system is failing our children.”
Use a call to action: Encourage your audience to take action, whether it’s to support a cause, change a behavior, or adopt a new perspective.
Address potential objections: Acknowledge any counterarguments or concerns your audience may have, and address them in your opening.
Incorporate a relevant pop culture reference: Connect with your audience by referencing a popular movie, TV show, or song that relates to your topic.
Use alliteration or rhyme: Craft a memorable opening line by using alliteration or rhyme, such as, “The power to persuade starts with the perfect presentation.”
Offer a surprising insight: Share an unexpected fact or revelation that challenges your audience’s assumptions and piques their interest.
Demonstrate vulnerability: Show your human side by admitting your own fears or struggles related to your speech topic.

The art of starting a speech effectively is a skill that can be honed with practice and dedication. By incorporating these 27 tips into your speech preparation and delivery, you can set the stage for a captivating and memorable presentation. Keep in mind that each audience is unique, and you may need to adjust your approach depending on your listeners’ needs and expectations. Nevertheless, these tips will provide a strong foundation for you to build upon, ensuring that you make a powerful first impression.

As you continue to refine your public speaking skills, remember that the key to success lies in engaging your audience, being authentic, and delivering a message that resonates with them. By doing so, you will not only captivate your listeners but also leave a lasting impact that goes beyond the stage.

In conclusion, delivering an exceptional speech begins with a strong and engaging opening. With these 27 tips and examples, you now have the tools to craft a compelling introduction that will set the tone for an unforgettable presentation. So, embrace your inner orator and step confidently onto the stage – your audience awaits!

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Introduction Speech

Introduction speech generator.

Discover the art of crafting compelling introduction speeches through our comprehensive guide. Whether you’re a beginner or a seasoned speaker, our step-by-step approach simplifies the process. Explore a rich collection of speech examples , tailored to inspire and improve your public speaking skills. Master the nuances of delivering impactful introductions that captivate your audience, using our expertly curated speech examples as your roadmap to success.

What is Introduction Speech?

An introduction speech , also known as an introductory speech or an icebreaker speech, is a short address given to introduce oneself or someone else to an audience. The purpose of an introduction speech is to provide relevant information about the person being introduced, set the tone for the event or presentation, and establish a connection with the audience. This type of speech is commonly used in various settings, such as conferences, meetings, seminars, social events, and classrooms.

Download Introduction Speech Bundle

A speech can be of any form and used for various functions. It can be a thank-you speech to show one’s gratitude or even an introduction speech to introduce a person (even oneself), product, company, or the like. In these examples, let’s look at different speech examples that seek to introduce.

Introduction Speech Example

Free Download

Introduction Speech for Students

Introduction Speech for School

Self-Introduction Sample

Short Introduction Speech

Introduction Speech for Employee

alpinelink.com

waalc.org.au

Formal Introduction Sample

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How to Write a Introduction Speech?

Start with a warm and friendly greeting to the audience.

Example: “Good afternoon, everyone.”

2. Self-Introduction (if introducing yourself)

State your name and your role or position.

Example : “My name is [Your Name], and I am [your position, e.g., ‘the new marketing manager’].”

3. Purpose of the Speech

Explain why you are speaking and the context of the event.

Example : “I’m here today to introduce our guest speaker, [Speaker’s Name].”

4. Background Information

Provide relevant details about the person being introduced, such as their qualifications and achievements.

Example : “[Speaker’s Name] is a renowned expert in [field], with over [number] years of experience.”

5. Significance and Credentials

Highlight why the person is important and their qualifications to speak on the topic.

Example : “[Speaker’s Name] has received numerous awards, including [specific award].”

6. Personal Touch:

Add a personal anecdote or a light-hearted comment to make the introduction engaging.

Example : “When [Speaker’s Name] is not busy revolutionizing the industry, they enjoy hiking and cooking gourmet meals.”

7. Conclusion

Wrap up the introduction by reiterating the importance of the person or the event.

Example : “Please join me in welcoming [Speaker’s Name].”

8. Transition

Smoothly transition to the next part of the event or hand over to the person being introduced.

Example : “Without further ado, here is [Speaker’s Name].”

Tips For Introduction Speech

Start with a Greeting:

Begin with a warm, friendly greeting.

Introduce Yourself:

State your name and your role or connection.
Example: “I’m [Your Name], [Speaker’s Name]’s colleague.”

State the Purpose:

Explain why you’re speaking and the context.
Example: “I’m here to introduce our guest speaker, [Speaker’s Name].”

Highlight Key Details:

Share relevant background information and achievements.
Example: “[Speaker’s Name] has over 20 years of experience in [field].”

Add a Personal Touch:

Include a personal anecdote or light-hearted comment.
Example: “Outside of work, [Speaker’s Name] enjoys hiking and gourmet cooking.”

Summarize Significance:

Emphasize why the person is important.
Example: “[Speaker’s Name]’s innovative work has set new industry standards.”

Conclude and Transition:

Wrap up and smoothly transition to the speaker.
Example: “Please join me in welcoming [Speaker’s Name].”

FAQ’s

What should an introduction speech include.

Include the speaker’s name, credentials, achievements, and relevance to the topic or event.

How long should an introduction speech be?

An introduction speech should typically last between 1 to 3 minutes, keeping it concise and engaging.

How can I prepare for an introduction speech?

Research the speaker thoroughly, practice your speech, and time yourself to ensure it’s concise and engaging.

How do I address the audience in an introduction speech?

Address the audience formally, using appropriate greetings such as “Ladies and Gentlemen” or “Distinguished Guests.”

Should I mention the speaker’s personal life?

Only mention personal details if they are relevant and appropriate for the context and audience.

How can I make the introduction speech engaging?

Share interesting and relevant facts, anecdotes, or achievements about the speaker that connect with the audience.

What tone should I use in an introduction speech?

Use a respectful, enthusiastic, and welcoming tone to create a positive atmosphere.

How can I start an introduction speech?

Begin with a compelling opening, such as a quote, anecdote, or interesting fact about the speaker.

Why is an introduction speech important?

It sets the tone for the speaker, builds credibility, and engages the audience, preparing them for the main presentation.

What mistakes should I avoid in an introduction speech?

Avoid overly long speeches, irrelevant details, mispronouncing names, and using a monotone voice.

Text prompt

Instructive
Professional

Write an Introduction Speech for a guest speaker at a conference.

Create an Introduction Speech for a new teacher at school.

How To Start a Speech/Presentation: Learn to Greet and Introduce Yourself

Post author: Edeh Samuel Chukwuemeka ACMC
Post published: March 6, 2024
Post category: Scholarly Articles

How To Start a Speech (With Examples) : A speech is a discussion presented to an audience, whether informal or official. Giving a speech allows you to speak to a group of people and share your ideas and, more often than not, your opinions. Speeches may be found in a variety of settings and for a variety of reasons. Public speaking is a wonderful art form, and it may be even better when the speaker has a goal in mind.

The speech writing process becomes simpler and smoother when you have a defined target and purpose in mind. While anybody can deliver a speech, having the appropriate goal and a broad awareness of the surroundings and your audience may help make it more successful. Some speeches are intended to educate, while others are intended to entertain.

How to start a speech in a competition or school with a quote

Recommended: Best ways to start a debate (Introducing yourself)

Table of Contents

Components of a Speech

It’s time to compose the speech with an introduction, body, and conclusion once you’ve studied your audience, chosen a topic, gathered supporting resources and developed an outline. The broadcaster’s maxim is followed in these important parts:

(1) Let them know what you’re about to say.

(2) Inform them.

(3) Inform them of what you’ve said.

a. The Introduction: Tell them what you’re about to say: A strong opening grabs the audience’s attention, previews the topic and important ideas, and establishes your authority as a speaker. Employing a quotation, telling a tale, raising questions, presenting comedy, using surprising facts or figures, offering an illustration or anecdote, and mentioning historical or contemporary events are all effective methods to draw attention.

The introduction directs the audience’s attention to the most important elements. The impact of your speech, which is generally saved for the end, should be added at the beginning of the speech, according to science communicators. The opening establishes your trustworthiness with the audience: They’re curious as to why they should believe what you’re saying. As a result, establishing oneself is essential. The opening establishes your trustworthiness with the audience: They’re curious as to why they should believe what you’re saying. As a result, establishing oneself is essential.

Also see: How to speak in public without fear or anxiety

b. The Body : You will include reliable sources, such as scientific papers, in the body of the speech and refer to them throughout the speech. The key concepts of the speech should flow organically from the speech’s goal and thesis statement in this section.

It’s ideal to limit your content to two to five key points, with a maximum of seven.

Focusing on three major issues is recommended by scientists’ communicators for scientific talks. If you have too many, your viewers will forget your main points. Focusing on three main ideas and providing solid supporting reasons for each of them can help your speech be remembered. Supporting points to aid in the development of your thesis and the justification of your main statements.

c. Conclusion : The conclusion sums up what the audience was expected to learn or be convinced to do throughout the presentation. Key phrases such as “ finally ,” “ let me end by stating ,” and “ in conclusion” might be used to indicate that the conclusion is near. Because the conclusion is your last chance to inspire your audience, it should conclude with a powerful remark.

A good finish for a persuasive speech is a call to action, in which you tell the audience what they should do with what they’ve learned. Many times, a mirrored conclusion can be used, which refers back to, or “ mirrors ,” the information you present in the introduction.

Recommended: Interesting ways to end you debate presentation

Famous speech presentation opening lines with examples

Best and Impactful Ways to start a speech Presentation

1. Quote : Using a famous or relatable quote to begin a speech is one way to capture the audience’s attention. If you’re giving a speech about politics, for example, you could use a powerful quote that communicates a central political theme to connect with the subject of your speech. Starting your speech with a quote can also help to engage the audience and get them thinking about what you’re saying.

People love quotes because they are motivating and inspiring, as well as easy to remember. The well-considered words of history’s greatest orators can sometimes be the difference between a successful speech and one that fails. For example, “ If your actions inspire others to dream bigger, learn more, do more, and grow bigger, you’re a leader.”

Also see: Best education system in the world

2. Question of Rhetoric: A rhetorical question is an effective spoken communication tactic. These questions will help you engage and engage your audience in your presentation. They aid in the regulation of your words and the thinking of the audience.

A competent public speaker knows how to get his audience to take action on his message.

For example, “If you prick us, do we not bleed?” is a famous rhetorical question posed by William Shakespeare. Do we not laugh if you tickle us? Do we not perish if you poison us? And if you wrong us, aren’t we entitled to retaliation?

3. Introduce in a straightforward manner: Another popular and efficient technique is to begin your speech with a brief introduction that leads into a forceful remark. For example, a speech about the rising earthquakes in a small town caused by fracking may benefit from a short start.

They may start their speech by telling how they grew up in a tiny community before moving on to a powerful message on the effects of fracking. The goal of using the short beginning strategy is to utilize it as a springboard for a compelling, thought-provoking, or otherwise persuasive remark that communicates your speech’s theme.

Recommended: How to become a good conversationalist

4. Thank the Organizers and the Attendees: If you want to adhere to the basics of public speaking, simply thank the persons who made your presentation possible. Thanking the event organizers and the audience complements them, makes them pleased and delighted to have you there, and establishes a strong connection between you and the audience.

Refer to the individual who introduced you to one or more of the organization’s top executives in the audience, and congratulate them as a sign of respect. In your complimentary remarks to the company, be humble and honest.

5. Scenario: Using a “ what if ” scenario to pique the audience’s interest in your speech works like a charm. To elicit your audience’s imagination, begin your speech with a “what if” question.

“What if you had been blind all your life and just got to see the world today?” for example. So far, how have you visualized the world? And what draws you to these hues? Is there anyone who is colorblind, by the way?”

Also see: How to start a conversation with someone for the first time

6. This day in history : One of the key reasons why people assemble to listen to talks is to learn something. The audience will immediately pay attention if you begin your speech with a historical fact.

If your speech occurs on March 5, for example, you may begin by saying, “On this day, March 5, 1963: Arthur “ Spud ” Melin, co-founder of Wham-O, patents the Hula Hoop, a hip-swiveling toy that became a big phenomenon across America when it was first released by Wham-O in 1958.” In the first four months of manufacture, an estimated 25 million Hula Hoops were sold.”

7. Anecdote or Experience : To make your audience feel connected, begin your speech by sharing personal stories. You might start by telling them how much you think they’ll appreciate what you’re going to show them.

“I first fell in love while I was in high school.” , for example. From infancy and childhood, people have a strong need for tales of all kinds. People sit down, get quiet, and lean forward like kids around a campfire as soon as they discover you’re about to tell a story.

Also see: How to introduce a Guest in an event

8. Silence : Pauses are the most valuable aspect of talks. Silence, when used well, has greater eloquence than words. When you need to highlight anything, take a little pause. Knowing when to take a breather might help you deliver your message more effectively.

9. Make up a tale : You might also tell a tale to start your speech. The storytelling technique can help you develop audience anticipation and get them thinking about how your narrative will relate to the issue. Consider the case of an honors graduate who delivers a speech at a graduation ceremony.

The graduate might utilize narrative to capture the audience’s attention and engage them in the presentation. Similarly, narrating a tale elicits emotional responses from the audience as they listen, which may greatly engage them and make them invested in what you’re saying.

“Once upon a time” is one of the most potent words that may quickly attract the audience’s attention since people of all ages like stories of all kinds.

Also see: How to hold a long conversation with a girl

10. Statistics : Start your speech with fascinating and original information that will wow your audience. Incorporating statistics into your presentation is an excellent way to give your message a quantitative and persuasive edge. It provides a basis for you to build your argument, defend your claim, and demonstrate your position.

Giving figures in your beginning might be as simple as saying, “ In 2021, there were 12,000 homeless people strolling the streets of California. ” By 2023, the number is expected to nearly quadruple.” This form of messaging highlights the need to tackle the problem of homelessness since the number is persuasive, detailed, and alarming.

11. Make a joke : To engage the audience, you may crack a joke or employ a comedic technique. Telling a joke or engaging in light-hearted banter with your audience might help you connect with the folks in the crowd.

This may have a significant influence on how attentive the audience is when you introduce your speech’s topic. Additionally, for positive-themed presentations and speeches, delivering a joke or making the audience laugh might be useful. Making jokes at the start of your presentation informs the audience that you aren’t too serious and that they can relate to you.

For example, a good beginning maybe, “If you can hear me, please start clapping to baffle those who can’t hear what I’m saying.”

Recommended: Best approach to handle inferiority complex

12. The challenge open : Audiences want to be challenged and inspired to participate in a cause that they care about. If you’re trying to boost sales, raise money for a project, recruit volunteers, or change legislation, start your speech with a challenge. It’s not enough to believe in your message; you must also act on it.

You may start your speech with “Leaders see potential where followers see difficulties, I’m here today to urge officials to persuade individuals who are skeptical of the project to see past the roadblocks in the development of this local park and consider providing a better environment for citizens.”

Recommended: How to avoid falling in love with someone

Knowing how to begin a presentation or speech is one of the most difficult aspects of public speaking. The first sentence of a presentation leaves an effect on the audience. Each speech should include three key sections: an introduction, a body, and a conclusion. You should outline before writing the speech. An outline is a structure that arranges the major and supporting elements in the order that you feel will have the most impact on your audience.

Edeh Samuel Chukwuemeka, ACMC, is a lawyer and a certified mediator/conciliator in Nigeria. He is also a developer with knowledge in various programming languages. Samuel is determined to leverage his skills in technology, SEO, and legal practice to revolutionize the legal profession worldwide by creating web and mobile applications that simplify legal research. Sam is also passionate about educating and providing valuable information to people.

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The Republican National Convention is here. Here’s how to watch it

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Follow AP’s live coverage of the investigation into the assassination attempt on Trump, the RNC and more Democrats expressing concerns about President Biden’s candidacy.

MILWAUKEE (AP) — The Republican National Convention kicks off this week, with delegates and officials descending on Wisconsin amid the tumult that follows a Saturday attempt on the life of former President Donald Trump as he prepares to become the GOP’s official nominee.

What to know :

Trump’s big entrance: Trump joined the convention to thunderous applause as musician Lee Greenwood sang “God Bless the USA.”
Night 1 speakers: Rep. Marjorie Taylor Greene spoke early in the night , followed by Sen. Tim Scott , Virginia Governor Glenn Youngkin, South Dakota Gov. Kristi Noem , Teamsters president Sean O’Brien and model Amber Rose.
Biden’s interview: Biden told NBC News that it was a “mistake” to say he wanted to put a “bull’s-eye” on Trump, but argued that the rhetoric from his opponent was more incendiary.

The quadrennial event in one of this cycle’s key battleground states takes place not only as Trump leads a party in lockstep behind him, but as Democrats roil over President Joe Biden’s viability and if they should replace him as their nominee.

It’s also happening as federal officials probe how a gunman was able to open fire from a rooftop near a Trump campaign rally in Pennsylvania, killing a bystander and critically wounding two others.

An exterior general view at the 2024 Republican National Convention at the Fiserv Forum, Sunday, July 14, 2024, in Milwaukee. (AP Photo/Paul Sancya)

There will be speeches from Trump, his running mate — Ohio Sen. JD Vance — some of those who ran against him and a number of others both rallying support for their nominee and arguing against the Democrats’ case for the presidency.

Here’s how to watch the action at the RNC:

When is the RNC?

The convention begins Monday and runs through Thursday, with televised speeches and floor activity happening each night in prime time. There is also an afternoon session Monday, where officials open the convention and lay out rules for how it will proceed.

What channel is carrying the convention?

The RNC will livestream proceedings across a number of online platforms, including YouTube and X.

A number of networks have announced special programming for the prime-time portions of the convention, where Trump and others will give speeches from the hall where delegates are convening.

Other media outlets, both local and national, will stream whatever is happening on the floor. The actual space itself is closed to the public, behind several layers of security accessible only to delegates, officials, volunteers and credential media.

Where is the RNC taking place?

Republicans are convening at the Fiserv Forum in downtown Milwaukee, home to the NBA’s Milwaukee Bucks. Other facilities such as University of Wisconsin-Milwaukee Panther Arena and the Baird Center are hosting event spaces, including a filing center for the hundreds of reporters from around the world who are in town to cover the convention.

What to know about the 2024 Election

Read the latest: Follow AP’s live coverage of this year’s election .
Democracy: American democracy has overcome big stress tests since 2020. More challenges lie ahead in 2024.
AP’s Role: The Associated Press is the most trusted source of information on election night, with a history of accuracy dating to 1848. Learn more.
Stay informed. Keep your pulse on the news with breaking news email alerts. Sign up here .

Wisconsin is among the handful of states expected to be battlegrounds in this year’s general election, with an anticipated close finish between Biden and Trump.

Biden won the state by the slimmest of margins over Trump in 2020; last week, it was among the three “ blue wall states” that Biden’s campaign said in a memo present his “clearest pathway” to victory in November.

A general view during rehearsals at the 2024 Republican National Convention at the Fiserv Forum, Sunday, July 14, 2024, in Milwaukee. (AP Photo/Paul Sancya)

Who will be on stage?

Trump is expected to give his nomination acceptance speech Thursday, although there’s another speaker who might be just as highly anticipated.

Trump waited until Monday to announce Vance as his running mate in a post on his Truth Social platform , building anticipation as convention plans came together and delegates arrived in town without knowing who would be atop the ticket with their nominee.

As is tradition for vice presidential picks, Vance is expected to take the stage on Wednesday night.

There are themes for each night’s speeches, from economics to immigration to crime to national security. The campaign hasn’t released a full slate of speakers, and it’s possible we won’t know who is taking the stage each night until hours before.

What’s up next?

Democrats are set to gather next month in Chicago for their own convention.

And in September, there’s another debate scheduled between Biden and Trump.

Meg Kinnard can be reached at http://twitter.com/MegKinnardAP

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RNC 2024 live updates: Trump becomes Republican nominee; vivid speech recalls 'blood' during assassination attempt

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Former President Donald Trump formally accepted the GOP presidential nomination in Milwaukee on Thursday night, nearly a week after he survived an assassination attempt in Pennsylvania.

Trump spoke for around 90 minutes, laying out future plans if he were to be reelected president this fall. But he also gave viewers deeper insight into last week’s campaign rally shooting, telling the crowd: “The assassin’s bullet came within a quarter inch of taking my life" and "blood was pouring everywhere."

Trump — who said “I’m not supposed to be here tonight” — added that he would never recount this story because “it’s too painful to tell.”

The Republican National Convention has concluded

After four nights of speakers and the official nomination of Donald Trump as the Republican Party presidential nominee for the third election cycle in a row, the Milwaukee convention floor voted to close out its proceedings.

The Democratic National Convention will begin on Aug. 19.

DNC chair: 'Over the past four days, we’ve seen speakers endorse a far-right, dangerous vision'

Democratic National Committee Chair Jaime Harrison blasted Trump, Sen. JD Vance and the Republican Party in a statement released after the RNC concluded.

"Over the past four days, we’ve seen speakers endorse a far-right, dangerous vision that would see Americans’ basic liberties stripped away and replace the rule of law with the rule of Trump. No amount of desperate spin can change how unpopular and out of touch their disastrous plans are for the American people," Harrison said.

"The more voters learn about the Trump-Vance ticket — the most extreme running mates in modern American history — the more fired up they are to reelect Joe Biden and Kamala Harris this November.”

Takeaways: Trump delivers a message of ‘unity’ — until he doesn’t

The big question heading into the closing night of the convention was whether the Trump who took the stage in Milwaukee would be any different than the Trump who took the stage in Butler, Pa., five days earlier. Or at the very least, whether he would sound any different.

Read Yahoo News National Correspondent Andrew Romano's takeaways from Trump's speech and the last day of the RNC here .

Trump's speech concludes with balloon drop, opera

Trump's convention speech, which clocked in at 93 minutes, concluded with hundreds of red, white, blue and gold balloons falling from the ceiling.

In the background, opera singer Christopher Macchio sang "Nessun Dorma," an aria from a Puccini opera, before transitioning to a rendition of "America the Beautiful" as the rest of Trump's family joined him on stage.

Trump finishes marathon keynote address

Trump accepted the Republican Party's presidential nomination shortly after midnight Eastern Time, wrapping a speech that lasted more than 90 minutes.

The four-day Republican National Convention convention is preparing to come to a close.

Trump praises Viktor Orbán, prime minister of Hungary who recently met with Putin

In a discussion of international affairs, Trump praised the prime minister of Hungary, Viktor Orbán.

"Hungary, strong country, run by a very powerful, tough leader. Tough guy. Press doesn't like him 'cause he's tough," Trump told the crowd.

Orbán has held the position since 2010 and has dealt with international controversy over some of his political views, which include his promotion of the white nationalist "great replacement" conspiracy theory , implementation of anti-LGBTQ laws and a 2022 speech that was described as " pure Nazi. "

Last week, Trump met with Orbán for the second time in six months . Trump's visit was less than two weeks after Orbán traveled to Russia to meet with Vladimir Putin and then to Beijing to meet with Xi Jinping.

Trump limits mentions of Biden by name, ignores Harris

After speaking for more than 90 minutes on Thursday, Trump mentioned President Biden by name only once, even though he repeatedly took issue with the policies of “this administration.”

He refrained from mentioning Vice President Kamala Harris altogether.

With many Democrats pressuring Biden to withdraw from the 2024 race following a much-criticized debate performance, Harris has been viewed as the likely frontrunner to replace him as the party’s nominee.

As that fluid situation played out this week, and Biden was diagnosed with COVID, some speakers at the convention saw fit to attack Harris in their speeches.

“Let me remind you. Kamala had one job, one job. And that was to fix the border. Now imagine her in charge of the entire country,” former South Carolina Gov. Nikki Haley said in her speech to the convention on Tuesday.

Trump falsely claims countries are emptying prisons and sending inmates to the U.S.

In his speech on Thursday night, Trump repeated one of his frequently made claims that foreign governments are emptying their prisons and mental institutions and sending those people to the United States.

“They’re coming from prisons. They’re coming from jails. They’re coming from mental institutions and insane asylums,” Trump said, adding, “We become a dumping ground for the rest of the world.”

Multiple news organizations have investigated the claim that the Biden administration has been flying people in from other countries and have determined that there is no evidence for it.

Did the Trump administration really build most of the wall?

In his RNC speech, Trump, while speaking about the southern U.S. border, said his administration had built "most of the wall" he promised to build. During Trump's 2016 campaign, he said his administration would build a wall at least 1,000 miles long across the southern border and he would have Mexico pay for it.

"The wall — we were dealing with a really difficult Congress," Trump said. "I call it an invasion. We give our military almost $800 billion — I said, 'I'm gonna take a little bit of that money 'cause this is an invasion.' And we built — most of the wall was already built, and we built it through using the funds because what's better than that? We have to stop the invasion."

The New York Times reported that, in reality, the Trump administration built about 458 miles of border wall, a lot of which was either replacing or maintaining the already existing wall. Trump officials only put up 47 miles worth of new barriers.

Photos: Trump on stage at the RNC

Former President Donald Trump delivered his keynote address at the Republican National Convention on Thursday, formally accepting the GOP's nomination just five days after surviving an assassination attempt on the campaign trail.

Here are some photos of his historic appearance on the convention's final night.

Trump's proposal to remove taxes on tips comes with trade-offs

The Associated Press reported on Trump's plan :

Like many tax proposals, Trump’s push to exempt tips could have unintended consequences. Howard Gleckman, a senior fellow at the Tax Policy Center, a joint venture of the Urban Institute and Brookings Institution, argues that Trump’s proposal could actually backfire for many tipped workers. For example, some customers may respond to tax-free tips by reducing their gratuity. Secondly, it could take the steam out of efforts in some states to gradually increase the minimum wage for tipped workers so that their base pay is in line with the minimum wage for other workers.

Trump pledges to 'end electric vehicle mandate on day 1'

“I will end the electric vehicle mandate on day one,” Trump said in reference to a rule issued by the Biden administration that would make a majority of new passenger cars sold in the U.S. either all-electric or hybrids by 2032 in an effort to fight climate change.

In a meeting last month with the country’s top oil executives, Trump floated a deal. In return for $1 billion of campaign support from the companies, Trump pledged to kill Biden’s environmental restrictions, the pursuit of wind power, and the incentives for electric vehicles, the Washington Post reported .

As president, Trump pulled the U.S. out of the Paris climate accord, expanded offshore oil drilling and allowed drilling in Alaska's Arctic National Wildlife Refuge, and called climate change a hoax by the Chinese government intended to weaken the U.S. economy.

Trump mentions Biden by name — twice

Despite earlier reports that suggested Trump did not plan on mentioning President Biden by name at any point during his RNC speech, Trump said Biden's name on two occasions.

"If you took the 10 worst presidents in the history of the United States — think of it, the 10 worst, added them up — they will not have done the damage that Biden has done," Trump said. "I'm only going to use the term once. Biden. I'm not going to use the name anymore. The damage that he's done to this country is unthinkable."

Trump made an almost verbatim comment about Biden during a campaign stop in October 2023.

Melania Trump gets a shoutout — and a standing ovation

Former first lady Melania Trump traveled to Milwaukee for her husband's keynote speech at the Republican National Convention on Thursday night. And when the former president praised her in his remarks, she received a standing ovation.

"On this journey I am deeply honored to be joined by my amazing wife, Melania," Trump said, triggering an adoring response.

Melania Trump, who was seated next to JD Vance in the VIP box, smiled and waved to the crowd.

Trump blames Biden for wars in Ukraine and Gaza

Trump attacked President Biden in Thursday’s speech, depicting him as a threat to global safety.

“There’s an international crisis the likes of which no one has ever seen,” Trump said. Nobody can believe what’s happening. War is now raging in Europe and the Middle East.”

“Our planet is teetering on the edge of World War III,” Trump said, adding, “This administration can’t come close to solving the problems.”

"I say it often," Trump continued. "If you took the 10 worst presidents in the history of the United States, think of it, the 10 worst, added them up, you will not have done the damage that Biden has done."

Over the course of the Republican National Convention, four basic lines of attack against Biden’s policies have been repeated by the speakers: that Biden is responsible for the inflation caused primarily by the coronavirus pandemic; that Biden’s reversal of Trump’s hard-line measures to curb immigration resulted in a record number of undocumented immigrants that wars broke out in Israel and Ukraine because Biden was not as feared as Trump by our adversaries and that Biden is to blame for the hasty withdrawal of U.S. forces from Afghanistan that left 13 soldiers dead.

The convention speakers have also been critical of Biden because of his age, speaking gaffes and what they see as an overall decline of cognitive ability.

“Even in his prime he had bad judgment,” former Rep. Lee Zeldin of New York said Wednesday regarding Biden’s advice to former President Barack Obama not to order the military raid in Pakistan that killed terrorist mastermind Osama Bin Laden, “and it’s only gotten worse with age. We can’t rely on Biden to make this kind of crucial 3 a.m. decision. Heck, we can’t rely on him at 3 in the afternoon.”

“When I was President Trump’s White House press secretary, I got the chance to take my 4-year-old son up to ‘Bring Your Kid to Work Day,’” Arkansas Gov. Sarah Huckabee Sanders said Tuesday. “Much like Jill now drags Joe to ‘Bring Your Husband to Work Day.'"

Trump kisses rally victim Corey Comperatore's firefighter helmet

Trump devoted a segment of his keynote speech on Thursday night to the victims of the shooting at his rally, especially Corey Comperatore, the 50-year-old former Buffalo Township fire chief.

"Tragically, the shooter claimed the life of one of our fellow Americans. Corey Comperatore, unbelievable person, everyone tells me. Unbelievable. And seriously wounded two other great warriors, spoke to them today: David Dutch and James Copenhaver," he said.

"Two great people. I also spoke to all three families of these tremendous people. Our love and prayers are with them and always will be. We're never going to forget them. They came for a great rally," he said. "They were serious Trumpsters, I want to tell you."

Trump went on to call Comperatore "a highly respected former fire chief" who shielded his family during the attack. "What a fine man he was."

"Corey! Corey! Corey!" the audience chanted.

Trump went over and kissed the firefighter's helmet on stage that he said was provided by the fire department and the victim's family.

Trump seeks to show off his softer side

A key objective of the Republican National Convention was to further humanize Trump for voters. On Thursday, the former president did so by recounting the shooting on Saturday at his campaign rally in Pennsylvania.

“I’m not supposed to be here tonight,” said Trump, who was injured in the shooting.

The audience responded with a chant of “Yes you are! Yes you are!”

In a moving display, Trump kissed the fire helmet of Corey Comperatore, 50, who was killed when gunfire erupted at Trump’s Pennsylvania rally and led the crowd in a moment of silence for the former firefighter.

Over the past year, Trump has been found liable for sexually assaulting and defaming writer E. Jean Carroll, and was later, in a second defamation lawsuit, ordered to pay her $83.3 million. A New York judge ruled that he had violated his business assets in violation of New York law and ordered him to pay $355 million in fines plus interest. A New York jury found him guilty in a criminal trial of falsification of business records stemming from his $130,000 hush money payment to keep adult film actress Stormy Daniels from sharing her story about an alleged extramarital affair.

None of those uncomfortable facts were mentioned during the convention. Instead, three women were tasked with offering an alternative version of Trump’s character.

“When the president hired me, I was the first mom and the third woman ever to serve as White House press secretary,” Arkansas Gov. Sarah Huckabee Sanders said in her speech on Tuesday. After detailing the attacks she endured from critics, Sanders added, “It was President Trump who defended me.”

“When I look at Donald Trump, I see a wonderful father, father-in-law and, of course, grandfather to my two young children, Luke and Carolina,” Lara Trump, Trump’s daughter-in-law, said in a speech delivered onTuesday.

“He calls me in the middle of the school day to ask how my golf game is going and tells me all about his. But then I have to remind him that I’m in school and I have to call him back later,” Kai Trump, Trump’s granddaughter, said in her speech on Wednesday.

Trump recalls shooting in RNC speech: 'My hand was covered with blood'

Trump delivered his keynote address at the Republican National Convention on Thursday, formally accepting the GOP's nomination just five days after surviving an assassination attempt on the campaign trail.

“As you already know, the assassin’s bullet came within a quarter of an inch of taking my life. So many people have asked me what happened," Trump said. "And therefore, I’ll tell you what happened, and you’ll never hear it from me a second time, because it’s too painful to tell.”

The former president then recalled the shooting at the rally in Butler, Pa., on Saturday.

"I heard a loud whizzing sound and felt something hit me really, really hard," he said. "I said to myself, 'Wow, what was that?' It could only be a bullet, and moved my hand to my right ear and brought it down. My hand was covered with blood.

"I immediately knew it was very serious," he said. "We were under attack."

As he spoke, images of Trump bleeding on the floor of the rally stage were displayed on screens behind him.

"There was blood pouring everywhere," Trump added. "And yet in a certain way I felt safe because I had God on my side.

Trump begins with message of unity

In his opening remarks of a speech in which he accepted the Republican presidential nomination, Trump struck a tone of unity.

“Together we will launch a new era of safety, prosperity and freedom for citizens of every race, religion, color and creed. The discord and division in our society must be healed and we must heal it quickly," Trump said.

That message was expected. In an interview with the New York Post the day after being shot at his Pennsylvania campaign rally, Trump said he “threw away” the speech he had first prepared to deliver at the RNC and wrote a new one.

“I want to try to unite our country,” he told the paper.

In speeches delivered earlier in the week by his daughter-in-law Lara Trump and his eldest son, Donald Trump Jr., a similar pattern emerged in which the former president’s relatives spent much of their remarks attempting to humanize him. But the convention has also heard its share of harsh criticism for President Biden and Vice President Kamala Harris on topics like inflation and a surge in the number of undocumented immigrants crossing the outhern U.S. border.

Videos of Trump taken prior to Saturday’s shooting have played on multiple nights and have featured him making fun of Biden’s age and have portrayed Democrats as incompetent and dishonest.

Trump takes the RNC stage

Trump came out for his RNC speech — his first time speaking on stage since his assassination attempt last weekend. Lee Greenwood sang "God Bless the U.S.A.," a regular song on the Trump campaign trail, as the stage backdrop flashed the name "TRUMP" in neon lights.

Just prior to his walk to the podium, a White House backdrop was projected behind him.

Cover thumbnail photo: Mike Segar/Reuters

Trump, officially the Republican candidate, vows convention speech will be 'a lot different' after shooting

Both democratic, republican politicians say it's time for u.s. to cool down political rhetoric.

A man in a red baseball cap is seen squinting in an outdoor photo as he speaks at a podium. Onlookers are shown behind him.

Social Sharing

The Republican Party officially nominated former U.S. president Donald Trump as its 2024 presidential nominee at the start of its national convention in Milwaukee on Monday.

The four-day convention opened in downtown Milwaukee's Fiserv Forum, two days after Trump survived an assassination attempt in Pennsylvania, and hours after he secured a major legal victory when a federal judge dismissed one of his criminal prosecutions.

Trump is due to formally accept the party's nomination in a prime-time address on Thursday and will challenge Democratic President Joe Biden in the Nov. 5 election.

Trump, 78, and Biden, 81, are locked in what opinion polls show to be a tight election rematch. Trump continues to falsely claim that his 2020 loss to Biden was the result of widespread fraud and has not committed to accepting the results of this election, were he to lose.

In the wake of the assassination attempt on Saturday, Trump said he would be revising his acceptance speech to emphasize national unity, rather than highlight his differences with Biden.

"This is a chance to bring the whole country, even the whole world, together," Trump told the Washington Examiner. "The speech will be a lot different, a lot different than it would've been two days ago."

Secret Service 'confident' in security plans for convention

Trump appeared to be shot in the upper part of his right ear as shots were fired at the stage where he was addressing the crowd at a campaign rally in Butler, Pa., early Saturday evening. The would-be assassin's bullet clipped Trump's right ear but did no major harm.

A Trump supporter was killed, and two others were wounded before Secret Service agents shot dead the 20-year-old suspected gunman, whose motive has yet to be clarified.

Trump assassination attempt: The reaction, investigation and political consequences

By Sunday, the event was reverberating hundreds of kilometres away in Milwaukee were thousands of armed law enforcement agents roamed streets that were otherwise largely empty as delegates streamed in from around the country for the Republican National Convention.

Audrey Gibson-Cicchino, the RNC's liaison with the Secret Service, said security plans had not been adjusted in wake of the assassination attempt on Trump.

"We are confident in the security plans for this event and we are ready to go," she told reporters on Sunday afternoon.

Biden, too, in a televised address from the White House on Sunday, said, "The political rhetoric in this country has gotten very heated. It's time to cool it down."

Analysis What happens now after attempted assassination at Trump rally? U.S. history may have the clues
Trudeau speaks with Trump following assassination attempt on former president

Accusations of dangerous rhetoric

House Speaker Mike Johnson, the country's highest-ranking Republican, told NBC's Today show on Sunday that all Americans need to tone down their rhetoric. He accused Biden's campaign of making hyperbolic attacks on Trump.

"Everyone needs to turn the rhetoric down," he said.

How Trump's assassination scare could shake up the U.S. presidential election

Trump has frequently turned to violent rhetoric in his campaign speeches, using the word "bloodbath," labelling his perceived enemies as "fascists" while calling migrants "vermin." He has accused Biden without evidence of a conspiracy to overthrow the United States by encouraging illegal immigration. Trump and other Republican officials and pundits have also mocked Paul Pelosi, husband of former House Speaker Nancy Pelosi, after he was attacked in his home.

In addition, threats to election workers, state officials and prosecutors and judges have never been seen so consistently as since his 2020 election denialism.

Trump accuses Biden of 'bloodbath' of migrant-led crime, makes disputed claim about murder victim
Judges, jurors, prosecutors in Trump cases face death threats and doxing fears

Trump and Biden are locked in a close election rematch, according to most opinion polls including by Reuters and Ipsos. The shooting on Saturday whipsawed discussion around the presidential campaign, which until then had been focused on whether Biden should drop out.

Biden's halting June 27 debate performance has resulted in concerns over whether the incumbent, 82 in November, could effectively manage the Oval Office for another four years.

Highly anticipated speech

For Trump, the convention represents a test.

Having consolidated party control, Trump could seize on the prime-time opportunity to deliver a unifying message or paint a dark portrait of a nation under siege by a corrupt leftist elite, as he has done at times on the trail.

"Trump's convention speech is going to be his introduction to the general public, to the people who aren't following politics closely. I think he will have even more eyeballs on him [because of the assassination attempt]," said Nachama Soloveichik, a Republican strategist who worked on Nikki Haley's unsuccessful 2024 presidential campaign.

"I would say the message should be one of de-escalation and also reminding people that America is better than that."

As with previous conventions, a who's-who of prominent Republicans, including media personalities and members of Congress, are slotted to speak.

They range from relative moderates to apologists for the Jan. 6, 2021 attack on the U.S. Capitol by Trump supporters and hard-right firebrands who have expressed support for conspiracy theories and are divisive even within the party.

The first three days of the event are organized around broad themes, with Monday focused on economic issues, Tuesday focused on public safety and Wednesday focused on national security.

Republicans are expected to portray America as more prosperous, less crime-ridden and less vulnerable to threats abroad during Trump's 2017-2021 term than it is under Biden, though the record is decidedly mixed and difficult to compare given that the coronavirus pandemic had an impact on both the Biden and Trump presidencies in different ways.

The former president announced on Monday Ohio Sen. J.D. Vance as his choice for running mate. In picking Vance, Trump leans on a one-time critic of his who became a loyal ally and is now the first millennial to join a major-party ticket at a time of deep concern about the advanced age of America's political leaders.

It's Trump's second vice-presidential pick over the course of three presidential bids.

Trump, as an outsider candidate who defeated Republican establishment figures in 2016, chose Indiana's then-governor Mike Pence then. That political alliance ended when Pence refused to heed Trump's pleas to not officially certify Biden's 2020 win. Pence was threatened with deadly violence by some Trump supporters during the Capitol insurrection of early 2021.

With files from CBC News

Assistant Attorney General Kristen Clarke Delivers Remarks at the UnidosUS Annual Conference

Las Vegas , NV United States

Remarks as Prepared for Delivery

Good afternoon. I want to first start off by thanking Daniel Ortega for that most gracious introduction. And I also want to thank UnidosUS. I want to thank you for your leadership, your advocacy and for the invitation to be with you today.

As mentioned, my name is Kristen Clarke, Assistant Attorney General for the Civil Rights Division at the United States Department of Justice. And it is such an honor to be here to address fellow foot soldiers in the fight against racism and discrimination.

Let me begin by expressing my immense gratitude for all of the work that you do to break through social and economic barriers affecting Latino communities. Thanks to you, more Latinos and English learners have access to high-quality education, to health coverage, to tax credits, to home ownership and to work. They can obtain clear, comprehensive immigration guidance and can exercise the most fundamental of rights in any democracy: the right to vote.

At the Justice Department, we are keenly aware that Latinos make up nearly one fifth of our country’s population, and that the Latino community is the second-largest ethnic group in the country today. This means that all of the work to advance civil rights and equal justice that I will speak to today affects this community. And I want you to know that we are using every tool available to confront injustice.

Hate and racism have fanned into flames in recent years, with hate crimes that target people for race or ethnicity making up the highest percentage of these crimes — more than all other categories combined. That is why we have stepped up our efforts to combat this pernicious issue.

Bigotry, racism and hatred have no place in our society today. Since January of 2021, we have charged more than 120 defendants with hate crimes in over 110 cases. This includes securing 90 consecutive life sentences for the man who killed 23 people and wounded 22 others in the heinous and tragic El Paso Walmart mass shooting in 2019. This shooting was one of the most horrific acts of white nationalist driven violence in modern times. I have spent time with and looked into the eyes of the survivors. Their pain is palpable. We remember those who lost their lives and the survivors and will ensure that they are never forgotten. We have also secured convictions and severe sentences for a Texas man who used the Grindr app to target gay men, many of them Latino, to rob and assault them.

We also prosecute perpetrators of human trafficking and forced labor schemes — crimes that target vulnerable people, and that too often prey on people from Latin America. We recently secured convictions of three racketeers and the owner of a farm labor company who had exploited Mexican H-2A workers, promising access to the American dream but instead subjecting them to grueling farm labor for upwards of seven days a week, confiscating their passports and threatening them with arrest and deportation. We also secured a conviction of three men who leveraged cruelty, violence, threats of violence and false debts to force Cuban women into commercial sex. Not only is such a scheme unlawful and dehumanizing, but it also terrorizes and dehumanizes the women, who are unable to break free. These men are now behind bars and must pay nearly half a million dollars of restitution to the survivors.

We’re also working to ensure constitutional policing across the country. And just last month, we released findings that the City of Phoenix and the Phoenix Police Department engage in conduct that deprives people of their rights under the Constitution and federal law. We found that the police department discriminates against Latino, Black and Native American people. For instance, though Hispanic and white people make up roughly even shares of the Phoenix population, the police department cites or arrests Hispanics for traffic offenses at three times the rate of white people and cites or arrests Hispanic people seven to 12 times as often for offenses such as squealing tires and improper window tinting.

We are also working to ensure that Latinos have access to economic opportunities. And one way that we are doing this work is by aggressively fighting modern-day redlining to ensure that all communities have equal access to banks and financial institutions. That’s why the Justice Department, under the leadership of Attorney General Merrick Garland, launched the nationwide Combating Redlining Initiative in 2021. To date, we have secured over $122 million in relief for impacted communities across the country. In fact, in 2023, we secured the largest redlining settlement in the department’s history — a $31 million settlement with City National Bank in Los Angeles for systematically denying mortgages to the Latinx and Black communities there. That relief is now being distributed through a loan subsidy fund that is helping to provide Latino families access to the American Dream.

We are also working to address predatory lending. For example, this past December we sued Colony Ridge, a Texas-based developer and lender, that was operating an illegal land sales scheme that targeted tens of thousands of Latino borrowers with false statements and predatory loans. Colony Ridge aggressively markets flood-prone land without water, sewer or electrical infrastructure to Spanish-speaking borrowers. Then the company pressures borrowers into mortgages that they can’t afford and asks them to sign closing documents that were entirely in English. Many of these loans ended in foreclosure, at which point the company repurchased the properties and sold them again to new Latino borrowers. The Justice Department and the Consumer Financial Protection Bureau are working together to end this illegal scheme and to obtain restitution for those who were scammed and victimized.

I would be remiss if I didn’t say a brief word about our work safeguard voting rights. For example, we secured a win in Arizona where we challenged a law that required people to list their birthplace and to provide unlawful and discriminatory proof of citizenship when registering to vote. In all, since January of 2021, we have filed 32 statements of interest in courts across the country to protect the right to vote, securing consent decrees in New Jersey and Rhode Island under the language access provisions of the Voting Rights Act to ensure that Spanish-language election materials are made available at the polls. This election season, as in every election season, we urge you to speak up and report potential discrimination complaints to the Justice Department. Every eligible Latino American in our country should be able to exercise their voice in our democracy.

And language should never be a barrier to exercising any of our fundamental civil rights. To that end, we have secured resolutions with state courts in Oklahoma, Texas, Florida, South Dakota and New York, to ensure that they provide free interpreter services and address other language barriers. We’ve worked with police department across the country to ensure that those who receive federal funds are able to serve and protect everyone in their community, including those who are limited English proficient.

I want to close by sharing the words of Justice Sonia Sotomayor, “There are no bystanders in life. Our humanity makes us each part of something greater than ourselves.”

I hope this convention has been a fountain of hope and rejuvenation for you. I hope you leave here inspired to find new ways to open up the gates of justice, opportunity and equity for Latino communities across our country. And I want you to know that the Justice Department will be standing beside you every step of the way. Thank you so much for having me here today.

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How to Start a Speech: 7 Tips and Examples for a Captivating Opening

1. Choosing the Right Opening Line

2. Using a Personal Story

3. Making a Shocking Statement

4. Using Humor

5. Incorporating a Quote

6. Starting with a Question

7. Acknowledging the Occasion

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Introduction Speech- Tips & Examples

What is an Introduction Speech?

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Introduction Speech Outline

Introduction Speech Example

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Introduction Speech Ideas

7 Tips for Delivering the Best Introduction Speech

Tip# 1: Maintain Eye Contact

Tip# 2: Use Appropriate Body Language

Tip# 3: Mind Your Pace

Tip# 4: Avoid Filler Words

Tip# 5: Be Enthusiastic

Tip# 6: Practice, Practice, Practice

Tip# 7: Be Mindful of Time

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