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Internet Cafe Business Plan Template

Written by Dave Lavinsky

internet cafe business plan

Internet Cafe Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet cafe companies.

If you’re unfamiliar with creating an internet cafe business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet cafe business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Internet Cafe Business Plan?

A business plan provides a snapshot of your internet cafe business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Internet Cafe

If you’re looking to start an internet cafe business or grow your existing internet cafe company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet cafe business to improve your chances of success. Your internet cafe business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Cafe Businesses

With regards to funding, the main sources of funding for an internet cafe business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet cafe companies.

Finish Your Business Plan Today!

How to write a business plan for an internet cafe business.

If you want to start an internet cafe business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet cafe business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet cafe business you are running and the status. For example, are you a startup, do you have an internet cafe business that you would like to grow, or are you operating a chain of internet cafe businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the internet cafe industry.
  • Discuss the type of internet cafe business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet cafe business you are operating.

For example, you might specialize in one of the following types of internet cafe businesses:

  • Internet kiosks : In this type of internet cafe business, small kiosks are built and positioned to be temporary internet cafes, as customers who visit the kiosks search the internet for directions, locations and other information.
  • Cyber cafe: A cyber cafe is similar to an internet cafe, although the usage of the internet may be mixed with gaming and internet searches.
  • Gaming cafe: Popular with teens, a gaming cafe offers computers and gaming accessories connected to very high bandwidth, which allows for specialized gaming.
  • Commercial cafe: These internet cafes exist to serve commercial establishments with a need for high bandwidth and dedicated spaces.

In addition to explaining the type of internet cafe business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of commercial contracts on file, or reaching X number of return gamers served, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet cafe industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet cafe business plan:

  • How big is the internet cafe industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your internet cafe business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, gamer groups, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet cafe business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet cafe businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes private homes with high bandwidth internet services, video game lounges, and gaming casinos. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of internet cafe business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide options for multiple rounds of gaming play?
  • Will you offer internet services that your competition doesn’t?
  • Will you provide snacks and other amenities?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet cafe company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an internet cafe that serves light snacks and meals, along with a gaming lounge area?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet cafe company. Document where your company is situated and mention how the site will impact your success. For example, is your internet cafe business located in a busy retail district, a neighborhood strip mall, or a standalone building near a college? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet cafe marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise on radio stations and/or gaming magazines
  • Reach out to websites
  • Distribute flyers to card collector and game stores
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet cafe business, including setting up game play for groups, planning and providing internet sessions, billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming session, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet cafe business to a new city.

Management Team

To demonstrate your internet cafe business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet cafe businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet cafe business or successfully running a card and game store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 30 internet customers per day, and/or offer group gaming sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet cafe business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet cafe business:

  • Cost of equipment and accessories
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, internet bandwidth, office supplies

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your multi-year contract for internet services or your location lease.

Writing a business plan for your internet cafe business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the internet cafe industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet cafe business.

Internet Cafe Business Plan FAQs

What is the easiest way to complete my internet cafe business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet cafe business plan.

How Do You Start an Internet Cafe Business?

Starting an Internet Cafe business is easy with these 14 steps:

  • Choose the Name for Your Internet Cafe Business
  • Create Your Internet Cafe Business Plan
  • Choose the Legal Structure for Your Internet Cafe Business
  • Secure Startup Funding for Your Internet Cafe Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Internet Cafe Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Internet Cafe Business
  • Buy or Lease the Right Internet Cafe Business Equipment
  • Develop Your Internet Cafe Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Internet Cafe Business
  • Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Internet Cafe business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan services can give you a winning business plan.

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Internet Cafe Business Plan Template

Written by Dave Lavinsky

Internet Cafe Business Plan

You’ve come to the right place to create your Internet Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Internet Cafe businesses.

Below is a template to help you create each section of your Internet Cafe business plan.

Executive Summary

Business overview.

Internet Coffee Cafe is a startup internet cafe company located in Tulsa, Oklahoma. The company is founded by Kurt Stands, who has experience managing internet cafes. Now, with the expertise of knowledge and business acumen, he has determined he can confidently start and effectively grow a successful internet cafe company. Kurt believes his experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of internet installation and maintenance practices will provide everything needed for long-term growth and profitability.

Internet Coffee Cafe will provide a comprehensive array of products and services for a wide variety of clients. Internet Coffee Cafe will be the one-stop internet shop, providing services and products for each customer, while supporting the strategic goals of the company. Internet Coffee Cafe will be the ultimate choice in Tulsa for customers, as the Internet Coffee Cafe ensures that not only will high-speed internet be on the menu, but a variety of beverages and light meals will be offered, as well.

Product Offering

The following are the products and services that the Internet Coffee Cafe will provide:

  • High-speed reliable internet services
  • Comfortable environment for customers
  • Social video games for groups
  • High top pub-style tables and comfortable stools
  • Casual and fully-cushioned sofa, chairs and low tables
  • Multiple varieties of cabled internet choices.
  • Electrical outlets at each work area
  • Resource library with current periodicals
  • Discounts for return customers
  • Online reservation system to secure an internet line
  • “Meet & Greet” customer parties
  • Computer and iPad accessories, earbuds, cases and internet-related products for sale

Customer Focus

Internet Coffee Cafe will target all individuals in Tulsa, Oklahoma. They will target individuals who need internet service, such as students, apartment renters, and those in outlying areas of Tulsa, such as on ranches and farms. They will target online social game circles of two or more people. They will target schools and new businesses. They will target those who enjoy a cafe atmosphere while working. They will target individuals seeking a light meal or beverage in a midtown location.

Management Team

The Internet Coffee Cafe will be owned and operated by Kurt Stands. He recruited his former associate, Steve Thoresen, to take the role of manager of the internet cafe. He also recruited his former executive assistant, Carla Manson, to be the back-office operations assistant.

Kurt Stands is a graduate of the University of Oklahoma with a bachelor’s degree in marketing. He has 5 years of experience as a staff member in his first internet cafe position and 5 years of experience in a different internet cafe as the cafe manager. He’s earned a reputation among his customers as being reliable, helpful, and always willing to go the extra mile. Because of this, several customers have already committed to follow him to the new Internet Coffee Cafe.

Steve Thoresen will assume the role of manager of the Internet Coffee Cafe, where he will handle customer requests, assist with internet connections and oversee the food and beverage area of service. Providing an outstanding customer experience will be his main task. Steve has over 6 years of experience as an internet cafe manager and customers frequently compliment the service provided. Steve’s friendly personality and commitment to excellence will serve the Internet Coffee Cafe very well.

Carla Manson, a former work associate with Kurt Stands, will take on the position of back-office operations assistant. This will include overseeing the online social game venues for groups of two or more users, inventory of food, beverage ingredients, kitchen tools and equipment, and all supplies related to the cafe. Her role will also include operation of the internet service, computer systems, and related software and hardware.

Success Factors

Internet Coffee Cafe will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly-qualified team of Internet Coffee Cafe
  • Online social games for groups
  • Cafe serving light meals, beverages and snacks
  • Online reservation system
  • Internet Coffee Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Internet Coffee Cafe is seeking $200,000 in debt financing to launch its internet cafe. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

  • Office space build-out: $20,000
  • Office equipment, supplies, and materials: $10,000
  • Three months of overhead expenses (payroll, rent, utilities): $150,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph outlines the financial projections for Internet Coffee Cafe.

Internet Coffee Cafe Pro Forma Projections

Company Overview

Who is internet coffee cafe.

Internet Coffee Cafe is a newly established, full-service internet cafe in Tulsa, Oklahoma. Internet Coffee Cafe will be the most reliable, cost-effective, and enjoyable choice for any individual who requires internet service in the city and the surrounding communities. Internet Coffee Cafe will provide a comprehensive menu of internet access, in addition to a comfortable environment and an online social game venue. In addition, a cafe that serves light meals, snacks and beverages will be on site. Their full-service approach includes a relaxing and enjoyable environment offering internet service.

  Kurt Stands will oversee Steve Thoresen and Carla Manson in their managerial capacity roles. In addition, he will hire the wait staff for the cafe and other personnel who will assist within the cafe. The team of professionals are highly qualified and experienced in operating internet cafes and the environments that make the experiences highly pleasurable. Internet Coffee Cafe removes all headaches and issues of finding and using the internet, and the cafe will ensure all customers are taken care of expeditiously while delivering the best customer service.

Internet Coffee Cafe History

Internet Coffee Cafe is owned and operated by Kurt Stands, who has an extensive degree of experience in managing internet cafes. He holds a marketing degree from the University of Oklahoma and he has successfully managed internet cafes with online social games and food service in various locales. Kurt’s tenure as a manager has given him the skills and technological knowledge to venture out on his own, starting his own company. He has gained the trust and commitment of several former customers, who are now eagerly awaiting the opening of the Internet Coffee Cafe.

Since incorporation, Internet Coffee Cafe has achieved the following milestones:

  • Registered Internet Coffee Cafe, LLC to transact business in the state of Oklahoma.
  • Has a contract in place for a 10,000 square foot office at one of the midtown buildings
  • Reached out to numerous contacts to include Internet Coffee Cafe as their “home base”.
  • Began recruiting a staff of cafe team members to work at Internet Coffee Cafe

Internet Coffee Cafe Services

The following will be the services Internet Coffee Cafe will provide:

  • Social online game parties for two or more

Industry Analysis

The internet cafe industry is expected to grow over the next five years to over $22 billion. The growth will be driven by online gamers who enjoy the social aspect of gaming together and the competition the games bring. The growth will additionally be driven by the number of consumers who enjoy working out of their own home environment while remote from the office. The growth will also be driven by technology and innovation, as new processes will result and new applications of the internet will be discovered. Growth will be driven by consumers who work in the central portion of the city and will appreciate a midtown cafe that caters to luncheon guests, serving light meals that allow the consumer to briefly take a break and return to the workplace.

Costs will likely be reduced as additional online games and educational uses for high-end computers and high speed internet are innovated using technology and software. With the growing audience and differentiation of the products offered, costs are gradually reduced.

Customer Analysis

Demographic profile of target market.

TotalPercent
    Total population1,680,988100%
        Male838,67549.9%
        Female842,31350.1%
        20 to 24 years114,8726.8%
        25 to 34 years273,58816.3%
        35 to 44 years235,94614.0%
        45 to 54 years210,25612.5%
        55 to 59 years105,0576.2%
        60 to 64 years87,4845.2%
        65 to 74 years116,8787.0%
        75 to 84 years52,5243.1%

Customer Segmentation

Internet Coffee Cafe will primarily target the following customer profiles:

  • Individuals who do not have internet services in their own residence
  • Online game players who play within social circles
  • Schools and private learning centers
  • Individuals seeking a warm cafe environment
  • Individuals seeking a light meal in the midtown area

Competitive Analysis

Direct and indirect competitors.

Internet Coffee Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Goofy’s Gamer Cafe

Goofy’s Gamer Cafe hosts online social games for interactive play. The company is owned and operated by Chad Edwards, a former manager of an internet cafe for seven years. He offered premium customer experience while learning to handle operations, back-office inventory, customer relationships and other strategic aspects of the industry. The company is housed in Tulsa, Oklahoma and caters to those who enjoy competitive online ranching and cowboy video games.

Goofy’s Gamer Cafe caters to a young demographic, ages 15 to 30, and offers beverages and snacks as an additional avenue to gain revenue. The staff consists of a manager, Chad Edwards, three staff hostesses and three beverage and snack servers. The company logo is, “Satisfaction Equals Sales,” which indicates that by keeping their customers satisfied, the customers will purchase additional game play and products.

Tulsa Internet Business Cafe

The Tulsa Internet Business Cafe, located within a few blocks of the Tulsa courthouse and judicial system departments, caters to professionals and business users, such as attorneys and lawmakers. The Tulsa Internet Business Cafe has developed a very high-speed internet service that outshines any government-provided internet connection; therefore, the Tulsa Internet Business Cafe is often packed with professionals who are stretched for time. The Tulsa Internet Business Cafe is owned by Jack Adams who is the previous owner of an internet cafe in a suburb of Tulsa. He sold that internet cafe and brought his concept to the inner core of business areas in Tulsa, where he has provided customers with excellent internet connections and service for over five years. In addition, his business offers document printing, scanning, and small conference rooms.

Mid-City Internet Cafe

The Mid-City Internet Cafe was started by Tracy Harrington in 2019 to meet the needs of small businesses. She innovated the combination of a traditional internet cafe with co-working spaces, which allows patrons to work together as needed, or individually, if preferred. Offering comfortable furnishings and a quiet and serene environment, the Mid-City Internet Cafe includes high-speed internet and other professional amenities in one distinctive workspace. Included are printers, coffee makers, food vending machines in a kitchenette, and desk items such as pens, pencils, and staplers.

The Mid-City Internet Cafe is most popular with freelance professionals who are in downtown Tulsa and need a workspace for a morning or afternoon. Entrepreneurs and remote workers often visit the Mid-City Internet Cafe, as well, due to the quiet and serene atmosphere.

Competitive Advantage

Internet Coffee Cafe will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly-qualified team at the Internet Coffee Cafe

Marketing Plan

Brand & value proposition.

Internet Coffee Cafe will offer the unique value proposition to its clientele:

  • Highly-qualified team of skilled employees that is able to provide a comprehensive set of services and products designed to fit with the internet usage needs of each customer.
  • Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Internet Coffee Cafe is as follows:

Word of Mouth/Referrals

The staff of the Internet Coffee Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients. The contacts and clients will follow them to the new company and help spread the word of Internet Coffee Cafe.

Professional Associations and Networking

Kurt Stands and Steve Thoreson will join the professional associations within Tulsa that will help drive business to the company. In addition, they will offer to take on official roles within those associations to further the name of the Internet Coffee Cafe. They will both network within the national trade groups and during trade shows.

Print Advertising

Print advertising will be focused on individuals who may not currently have high-speed internet in their homes or workplaces. Direct mail pieces will announce the opening of the company and offer discounts to “try out” the Internet Coffee Cafe.

Website/SEO Marketing

The Internet Coffee Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that are offered. In addition, online reservations can be made for a single workspace or an online game group of two or more individuals. The website will also list their contact information and meals and snacks for sale. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Internet cafe” or “Online gamers near me,” Internet Coffee Cafe will be listed at the top of the search results.

The pricing of Internet Coffee Cafe will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Internet Coffee Cafe. Operation Functions:

  • Kurt Stands will be the owner and president of the company. He will oversee all staff and manage client relations. Kurt has spent the past year recruiting the following staff:
  • Steve Thoreson will become the business manager who will conduct the office administration, client files, and accounts payable.
  • Carla Manson will assume the role of back office operations assistant and oversee inventory, product control, internet connectivity and other areas of note.

Milestones:

Internet Coffee Cafe will have the following milestones completed in the next six months.

  • 5/1/202X – Finalize contract to lease office space
  • 5/15/202X – Finalize personnel and staff employment contracts for the Internet Coffee Cafe
  • 6/1/202X – Finalize contracts for Internet Coffee Cafe vendors
  • 6/15/202X – Begin networking at industry events
  • 6/22/202X – Begin moving into Internet Coffee Cafe
  • 7/1/202X – Internet Coffee Cafe opens its doors for business

Carla Manson, a former work associate with Kurt Stands, will take on the position of back office operations assistant. This will include overseeing the online social game venues for groups of two or more users, inventory of food, beverage ingredients, kitchen tools and equipment, and all supplies related to the cafe. Her role will also include operation of the internet service, computer systems, and related software and hardware.

Financial Plan

Key revenue & costs.

The revenue drivers for Internet Coffee Cafe are the fees they will charge to customers for their services. .

The cost drivers will be the overhead costs required in order to staff Internet Coffee Cafe. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Internet Coffee Cafe is seeking $200,000 in debt financing to launch its internet cafe. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Number of Customers Per Month: 350
  • Average Revenue per Month: $16,500
  • Office Lease per Year: $100,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Internet Cafe Business Plan FAQs

What is an internet cafe business plan.

An internet cafe business plan is a plan to start and/or grow your internet cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Internet Cafe business plan using our Internet Cafe Business Plan Template here .

What are the Main Types of Internet Cafe Businesses?

There are a number of different kinds of internet cafe businesses, some examples include: Internet kiosks, Cyber cafe, Gaming cafe, and Commercial cafe.

How Do You Get Funding for Your Internet Cafe Business Plan?

Internet Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Internet Cafe Business?

Starting an internet cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop An Internet Cafe Business Plan - The first step in starting a business is to create a detailed internet cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your internet cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your internet cafe business is in compliance with local laws. 3. Register Your Internet Cafe Business - Once you have chosen a legal structure, the next step is to register your internet cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your internet cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Internet Cafe Equipment & Supplies - In order to start your internet cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your internet cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Home » Sample Business Plans » Technology

How to Write an Internet Café Business Plan [Sample Template]

Are you about starting an internet cafe ? If YES, here is a complete sample internet cafe business plan template & feasibility report you can use for FREE . Since the advent of the internet, a lot of other big things have happened to information technology. You too can begin to look at ways to tap into the vast opportunity that exists in this industry. One of the hurdles that is readily needed to be scaled when you are looking to start an internet cafe business is research.

To a very large extent, you will need to carry out some extensive research. This is so that you know what is required of you in the venture that you plan to embark on. Yet another thing that you will need to look at is the business plan aspect. Here below is a sample internet café business plan;

A Sample Internet Café Business Plan Template

1. industry overview.

The internet café line of business is one business that irrespective of the change in trends, is still managing to survive especially when the business is well positioned in a location like airports, campus, public facilities or hotels et al. Simply put, an Internet café, which is also known as a cybercafé, is a place which provides Internet access to the public, usually for a fee.

Most internet cafés usually provide snacks and drinks, hence the café in the name. In an internet café, the fee for using a computer that is connected to an internet facility is usually charged as a time-based rate. The internet café or cyber cafe phenomenon in the united states was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network.

Gregori designed, built and installed 25 coin operated computer terminals in coffeehouses throughout the San Francisco Bay Area. The café terminals dialed into a 32 line Bulletin Board System that offered an array of electronic services including FIDOnet mail and, in 1992, Internet mail.

But the first public, commercial American Internet café was conceived and launched by Jeff Anderson in August 1994, at Infomart in Dallas, Texas and was named The High Tech Cafe. After then, three other internet cafés subsequently opened in the East Village neighborhood of New York City: Internet Cafe opened by Arthur Perley, the @ Cafe, and the Heroic Sandwich.

So also in 1996, the Internet café Surf City opened in downtown Anchorage, Alaska. The Internet Café / Cyber Cafe industry is indeed a large industry and there is hardly any airport (international) that you won’t find an internet café that you can either connect your gadget through their Wi-Fi or log on to their computer to surf the net while you wait for your flight.

Though for some players in this industry would prefer to build their call centers in places where they can maximize profits; countries like India, China and The Philippines readily comes to mind

One good thing about starting an internet café business is that, aside from the fact that people will come in to browse the internet and carry out their jobs; you can also generate enough income by engaging in the sale of coffee and snacks.

So all you need to do if you want to maximize your internet café business is to strategically position the business and you will be amazed at the rate people troop to your internet café, not only those that want to browse the internet, but also those who may just want to hang out with friends over a cup of coffee and snacks.

2. Executive Summary

Planet One Cyber Café®, LLC is a one stop, standard and licensed internet café and coffee shop that is fully equipped with the latest technology in the cyber café industry. Our cyber café will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned in a location with the right demographic compositions of people who are regular users of public cyber café.

Planet One Cyber Café®, LLC will operate as a standard cyber café where clients are expected to surf the internet at the speed of light, make internet phone calls, conduct teleconference, and scan and send documents online. We also engage in the sale of snacks and coffee, operating a full fledge business center and the sale of data bundle and call cards for various telecommunication providers.

Our business goal is to work towards becoming one of the leading cyber café brands in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class internet café from the scratch requires huge capital base especially for the purchase of world – class and up – to date internet equipment (server, and computers) and software applications et al, which is why we have perfect plans for steady flow of cash.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry. We are well – staffed and well – equipped to run a 24 hours a day and 7 days a week cyber café with a well – planned shift system.

We will ensure that all our employees are selected from a pool of qualified and customer centric people in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Planet One Cyber Café®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Planet One Cyber Café®, LLC is owned by Garry Boston and his wife Geraldine Boston. Geraldine Boston is a certified cyber café administrator; she has over 15 years of experience in the internet café / cyber cafe industry. Her husband Garry Boston will be the administrative head of the business. He has an MBA from University of California and he has occupied senior managerial roles before joining his wife to start Planet One Cyber Café®, LLC.

3. Our Products and Services

Planet One Cyber Café®, LLC is going to offer varieties of services within the scope of the internet café / cyber café industry in the United States of America. Our intention of starting our internet café in Inglewood – Los Angele is to make profits from the internet café / cyber café industry and we will do all that is permitted by the law in the US to achieve our aim and business goals.

Our business offering are listed below;

  • Providing fast and secured internet browsing services
  • Providing cheap and secured international internet calls
  • Providing fast and secured teleconference services
  • Providing document scanning and photocopy services
  • Sale of soft drinks, coffee and snacks
  • Sale of call cards, and internet bundles from various telecom service providers
  • Providing related internet café advisory and consultancy services

4. Our Mission and Vision Statement

  • Our vision is to become the number one public cyber cafe in the whole of Los Angeles, California within the first five years of starting the business.
  • Our mission is to build a world class and well equipped public cyber café brand that will become the preferred choice for a wide range of client ranging from individual client to corporate organizations in the Los Angeles – California.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Planet One Cyber Café®, LLC will build a solid business structure that can support the growth of our internet café business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading cyber café brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Planet One Cyber Café®, LLC;

  • Chief Executive Officer

Cyber Café Manager / Cyber Café Supervisor

Admin and HR Manager

  • Marketing and Sales Executive
  • Customer Care Officer / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily running of the cyber café, including sourcing equipment, effective resource planning and implementing cyber café strategies and operations;
  • Carries out needs assessments, performance reviews and cost/benefit analyses;
  • Responsible for setting and meeting performance targets for speed, efficiency, sales and quality;
  • Ensures all relevant communications, records and data are updated and recorded;
  • Advises clients on products and services available;
  • Liaises with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
  • Maintains up-to-date knowledge of industry developments and involvement in networks;
  • Coordinates staff recruitment, including writing vacancy advertisements and liaising with HR staff;
  • Reviews the performance of staff, identifying training needs and planning training sessions;
  • Records statistics, user rates and the performance levels of the cyber café and preparing reports;
  • Handles the most complex customer complaints or enquiries;
  • Responsible for organizing staffing, including shift patterns and the number of staff required to meet demand;
  • Responsible for coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
  • Responsible for forecasting and analyzing data against budget figures on a weekly and/or monthly basis.

Information Technologist

  • Manages the organization website and serve room
  • Responsible for continuous update of our online security platform
  • Ensures that our payment platform is secured 24 / 7
  • Responsible for installing and maintenance of “Private Automated Business Exchanges” (PABX), telephones, computer software and hardware for the organization
  • Manages logistics, Web servers and POS (point of sale) systems
  • Responsible for continuous upgrade and maintenance of IT systems
  • Responsible for generating tickets for the cyber café
  • Handles any other technological and IT related duties.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of studio equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitates and coordinates strategic sessions.
  • Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
  • Oversees the smooth running of the daily office activities.

Marketing and Sales Executive (Business Developer)

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients and music artists
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Help to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executives / Front Desk Officer

  • Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Distributes mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

We very much know the importance of knowing the areas we are good at and the areas that we struggle with.  That is the reason why Planet One Cyber Café®, LLC employed the services of a core professional in the area of cyber café consulting and business structuring to assist the organization in building a standard cyber café that can favorably compete with other leading cyber café brands in the United States of America and the world at large.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Planet One Cyber Café®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Planet One Cyber Café®, LLC;

Our core strength lies in our service offerings, the power of our team and the state of the art cyber café equipment and software applications that we have – fast, secured and reliable internet. We have a team that can go all the way to give our clients value for their money.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our cyber café for business.

As a new cyber café in Los Angeles, it might take some time for our organization to break into the market and attract some well – established corporate clients; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion of our business the way we would want to.

  • Opportunities:

The opportunities in the cyber café / internet café industry are massive especially in Los Angeles, and we are ready to take advantage of any opportunity that comes our way.

The truth is that with the advancement of technology and cheaper internet data bundles, it is now easier for organizations to conduct their teleconference from their office and for individuals to purchase internet bundle and browse on their mobile gadgets (smart phones, tablets and pads).

So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new cyber café in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

It is known fact that cyber cafés are a natural evolution of the traditional café. As a matter of fact, cafés started as places for information exchange, and have always been used as places to read the paper, send postcards home, play traditional or electronic games, chat to friends, find out local information.

As Internet access is in increasing in demand, many pubs, bars and cafés have terminals, so the distinction between the cyber café and the traditional café is eroded. For instance, in some, countries in Europe, the number of pure cyber cafés is decreasing since more and more normal cafés offer the same services.

However, there are European countries where the total number of publicly accessible terminals is also decreasing. Germany is one good example of such countries where publicly accessible terminal is on the decrease. The reason for this trend is a combination of complicated regulation, relatively high Internet penetration rates, the widespread use of notebooks and PDAs and the relatively high number of wireless internet hotspots.

Lastly, while most cyber cafés are privately own businesses, many have been set up to Help Bridge the ‘digital divide’, providing computer access and training to those without home access. For example, the uk government has supported the setting up of 6000 telecentres.

8. Our Target Market

One of the things that make businesses breakeven is the number of clients that command per time. This is one of the reasons why we will leave no stone unturned in seeing that we get the right words out there to people about what we are doing.

The target market for the cyber café / internet industry is all encompassing because of their service offerings. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our services.

We have conducted our market research and survey and we will ensure that our cyber café attracts the kind of clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

  • Corporate organizations (basically for teleconference and similar web meetings)
  • All adults in the locations where our internet café is located
  • Students who would need internet facility to fill forms online and to make photocopies and scan documents
  • Job applicants who would need to fill online applications and to forward their CVs and documents
  • All coffee lovers in Inglewood – Los Angeles, California
  • All online gamers in Inglewood – Los Angeles, California
  • People with smart phones, tabs and pads who would want to purchase internet bundles and call cards.

Our Competitive Advantage

We are mindful of the fact that there will always be stiff competition in the cyber café / internet café industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Planet One Cyber Café®, LLC might be a new entrant into the cyber café / internet café industry in the United States of America, but we are coming into the industry with core professionals and of course a standard world – class cyber café with the latest equipment and software applications  in the industry. We are well – positioned in Inglewood Los Angeles – California.

Our complimentary services – fully functional business center and coffee and snacks bar will enable us attract loads of customers per time in our cyber café.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups cyber café businesses ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

It is the duty of anyone going into business to identify how he/she intends to generate startup funds. It is for this reason that  Planet One Cyber Café®, LLC is established with the aim of maximizing profits in the internet café / cyber café industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Planet One Cyber Café®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain when it comes to cyber café services; it is always cheaper and reliable for small businesses and start – ups to carry out teleconference or web meetings. This goes to show that any cyber café that is well – equipped and well positioned will always attract corporate clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Inglewood – Los Angeles, California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Inglewood to the whole of Los Angeles – California.

We have been able to critically examine the cyber café market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start – ups in the United States;

  • First Fiscal Year-: $75,000
  • Second Fiscal Year-: $150,000
  • Third Fiscal Year-: $350,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same internet café services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We will work really hard to see that we attract the type of sales and leads that will make us break even at all times. Cyber café business is not a business that you have to go out there to retail products which is why we must do all we can to maximize any opportunity that comes our way to attract people to patronize of cyber café and coffee bar.

Our sales and marketing team will be recruited based on their vast experience in the cyber café / internet café industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent service delivery (fast, reliable and secured internet access) speaks for us in the market place; we want to build a standard and well equipped cyber café that will leverage on word of mouth advertisement from satisfied clients.

Our business goal is to build our cyber café business to become the number one choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Inglewood, Los Angeles, but throughout California as well.

Planet One Cyber Café®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our cyber café by sending introductory letters alongside our brochure to, residence, organizations and key stake holders in Los Angeles and other parts of the U.S.
  • Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local internet café relevant expos, seminars, and fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver top notch services (for teleconference and web meetings)
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the cyber café / internet café industry by storm which is why we have made provisions for effective publicity and advertisement of our cyber café.

Below are the platforms we intend to leverage on to promote and advertise Planet One Cyber Café®, LLC;

  • Place adverts on both print and electronic media platforms
  • Sponsor relevant TV shows and radio programs
  • Maximize our official website to promote our business
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat,  Badoo, Google+  and other platforms (music online forums) to promote our business.
  • Offer Pro Bono services to Non – profits Organizations as part of our community social responsibility
  • Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations, schools, Non – Profits Organizations and start – ups by calling them up and informing them of Planet One Cyber Café®, LLC and the services we offer
  • Advertise our cyber café business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars / buses and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

We do not want to overprice ours services, and that is why we will go around and sample the price system of other businesses like our internet cafe business. The nature of internet café services makes it easier for operators in this industry to charge her clients fees based on the number of hours / time spent; usually this fee is charged based on the discretion of the cyber café.

At Planet One Cyber Café®, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help them organize teleconference or web meetings / webcast et.

  • Payment Options

At Planet One Cyber Café®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a cyber café business; it might differ in other countries due to the value of their money.

The bulk of the money that is expected to be spent when setting up a cyber café is in the purchase of equipment and of course leasing / renting a standard facility. However, this is what it would cost us to start Cosmos Call Center Agency, LLC in the United of America;

  • The Total Fee for incorporating the Business in Los Angeles, California – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility with enough space for standard cyber café in a business district 6 months (Re – Construction of the facility inclusive) – $120,000.
  • The Cost for equipping the cyber café (telephone boxes, headsets, server room, computers, software applications, “Private Automated Business Exchanges” (PABX),printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $70,000
  • The Cost of Launching our official Website – $600
  • Budget for paying  at least 3 employees for 3 months and utility bills – $80,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $1,000

Going by the report from the research and feasibility studies conducted, we will need about $350,000 to set up a medium scale but standard call center in the United States of America.

Generating Funding / Startup Planet One Cyber Café®, LLC

Planet One Cyber Café®, LLC is going to start as a family business that will be solely owned and managed by Garry Boston and his wife Geraldine Boston. Both of them will be the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Planet One Cyber Café®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to equip our cyber café facility with state of the equipment, technology and software applications.

Planet One Cyber Café®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Renting of Office cum Call Facility: Completed
  • Setting Up Of The Cyber Café Facility: In Progress
  • Intellectual Property Protection and Trademark: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed call center equipment, software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry: In Progress

More on Technology

Internet Cafe Business Plan

Executive summary Comparison to competitors
Internet cafe Internet cafe
Pros & Cons of Internet cafe
What products and services

Every business starts with research and planning. The main purpose for writing a business plan is to get aware of those things that you might not have known or thought of yet. Depending on your case, you might be interested in devising a gaming lounge business plan or an esports arena business plan. As these are very close to the concept of Internet cafe we offer to use this as a template, expanding it with additional points where necessary. Besides, in this article you will find many useful information to assist you on the way.

Executive summary

Starting an internet cafe business can be a challenging task, especially if you lack entrepreneuring experience. However, devising a business plan will greatly facilitate you along the way. First of all, it will help you to gather many important information and facts, come up with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this business, and even think about its future development. When getting down to work, the first questions coming to your mind might be whether it is a profitable business, how much does it cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article probably won’t furnish you with a full answer, rather it will give you a general description of internet cafe business, while adding more questions for you to consider.

Internet cafe business overview

An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of providing the public with a PC along with access to the Internet for a charge has been in expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and had only two 16-bit-computers connected to the online system of networks. Today internet cafes can be found all around the globe, while their purpose has evolved from basic webmail and instant messaging to multiplayer gaming. Since modern games often require modern computers and expensive gadgets more and more gamers prefer shared-access models over personal ownership.

Depending on location, target audience, and social agenda of the proprietors, cybercafés come in a wide range of formats and can be quite a profitable business. Internet cafes also appear as gaming lounges, cybersports arenas, or PC bangs – equipped with VR headsets, gaming consoles like Xbox and Playstation, and broadcasting esports tournaments on a big screen.

The majority of the entrepreneurs, engaged in this field are men of 22 – 50 years old, who understand computers at the level between the advanced user and system admin. Most of them also enjoy playing online games, keep abreast of new developments in the realm of computers and gaming equipment, be up to date with the latest developments in the cyber industry, follow the news about gaming teams and tournaments. As a rule, these people don’t have a wage job. Their work is focused on Internet cafes, gaming lounge business, bets, and sometimes other related businesses. Usually, these people start with a small budget and gradually increase their income.Those who managed to properly organize their business and make a profit, begin to open a chain of Internet cafes, some sell franchises.

On rare occasions, there are businessmen, possessing entrepreneurial experience from other projects, with a million-turnover, who open Internet cafe out of curiosity and desire to try something new. In this case, they invest a lot of money at once. Often, these business owners are interested in holding tournaments in specially equipped cyber arenas.

There are also those who don’t know anything about this kind of business, rather they’ve been told that opening an Internet cafe business is a way to make money easily and fast.

No matter which group you belong to if you are considering launching an Internet (cyber) cafe you will need to devise a business plan. Hereby we introduce an example of an internet cafe business plan, which can be modified according to your geographies and goals.

esports gamer plays games at cyber arena

Pros & Cons of starting an Internet Cafe

Before establishing a business it is always useful to make up a list of advantages and disadvantages. We have gathered some of them, which are relevant for an Internet cafe business, yet keep in mind, that it might look different in each case, depending on the particular market and the entrepreneurial experience of yours.

  • Business works 24/7. In practice this means that as an entrepreneur you have to be constantly in touch to solve problems that may arise (e.g., violation of the rules by clients, various unforeseeable situations etc.) At least in the beginning you need to be fully involved in order to understand the specifics of the business, the target audience, identify weak spots etc. It is also necessary to be aware of the latest innovations in the field of gaming and esports.
  • It is difficult to scale the business.  Internet cafe business has its limits. Once a company is launched, pays back and starts to bring net profit, there are just a couple of options to scale: either to sell franchises or open a network of Internet cafes. You can establish a business and get a stable income, yet it will always remain at the same level.
  • Regular update/replacement of equipment.  Each product has its life cycle. Since computers in Internet cafes are used constantly, their wear and tear happens way faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is necessary to completely replace the equipment every 2-4 years. First of all, because of its wear and secondly, due to outdated parameters. Every year new games are released, increasing the requirements to the computer components – processor, video card, memory etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes. Thus, if you do not update the equipment, you risk to lose part of the target audience.
  • Low budget needed for start.  Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income.
  • Payback after 12 months (average).  Cyber cafe business, you can quickly setup and configure all the processes, provided you thought everything through and made preliminary calculations. The payback of such a business can take from 9 to 14 months. Then you get a net income and can plan to expand. Of course, everything depends on your particular case, and if you add a bar and kitchen in parallel, then it may take more time.
  • Little competition.  15 years ago, when Internet cafes were very popular, there was a big competition. There were many cybercafes where one could go, and there were a few or no empty seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made for the atmosphere, community, and a possibility to play on professional PCs. The second wave of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to quickly attract the target audience to your place. At the same time, more tournaments are being held every year.
  • Combination with other types of business.  As a rule, the main service of your business will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you can expand your business with related services. If you decided to start a cybercafe business you might face the situations when some of your clients ask for photocopies, printing documents, photos, etc. By simply buying a printer-scanner you can get additional income, while it will also be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring extra income and allow your clients to spend more time in your cybercafe.

What products and services cybercafe business provides?

When devising a business plan for your Internet cafe it is helpful to distinguish between the primary and additional services.

Primary service  – within this section think of the core service that your cyber cafe company provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive software for a small price, or an equipped coworking space? Pick out one thing that will serve as a pillar for your business, think of it as your unique selling proposition (USP).

While choosing a core service mention in your business plan the impact that it will cause. Speculate on how your customers’ life will be affected by the service(s) that you provide? Maybe you make people happy, satisfied, productive, entertained. You help the local community to stay connected with the rest of the world and fulfil their goals by the help of Internet connection / modern computers / gaming facilities etc.

It might be that your core service will be focused on esports. This field is getting more and more popularity, encouraging e-Sports schools being opened around the world. With this regard, many cybercafes nowadays also provide separate rooms for training esports teams.

Additional products/services.  Now time to brainstorm further. Make up a list of accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write about the impact they are supposed to make for your customers. You can also use the items that were mentioned above, yet were not defined as a primary service. Additionally, you can include the following options to your service list:

  • Cafe serving beverages / snacks / healthy meals
  • Copy center services
  • Private working space (rooms)
  • Kicker, darts, etc.

Once your list of primary and additional services is ready keep it at hand. The next step would be to define their prices. Easily said, but this task will require thoughtful consideration. Besides checking the prices of your competitors and willingness of customers to pay, you will also need to count your expenses and comply with financial goals you set. You should also observe the habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are flexible and depend on the day time and demand). You should also consider introducing system of discounts, special offers for loyal customers etc.

Comparison to competitors

Check your competitors, define their market share, strong and weak spots. This will then help you to find your position or niche on the market, as well as set more realistic goals on sales and profit.

Why should customers choose you over your competitor? This question is very important for defining your unique selling proposition (USP), discovering the pillars of your internet cafe. Check the list below, pick the points that are relevant for your case and expand if necessary.

  • Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox, Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming wheels, controllers etc.)
  • Comfortable gaming chairs
  • Fast and reliable Internet & Wi-Fi hotspots
  • Besides state-of-the-art hardware the computers will also come with professional software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon customer request, the Internet cafe business can also acquire a license for a particular software.
  • Possibility for open space and private working rooms/cabins
  • Convenient (central, unique, extraordinary) location
  • Fair prices, convenient booking system and payment options, bonuses, client discounts etc.

form blog

Internet cafe business plan introduction

Business name.  Give your internet cafe a name. Be creative, make sure it fits into the whole picture of your business concept. Double-check that it’s different from those of your competitors and easy to remember for your customers. Here you can also consider buying a franchise. In this case, you will build your institution based on the existing internet cafe business model which proved its success. Basically, you will get a ready-to-use guide on how to open an Internet cafe, which will save you time, resources and efforts. However, keep in mind that along with convenience and support that you get as franchisee, you are limited to a certain level in strategic and managerial decisions. Thus, for experienced and ambitious entrepreneurs, nurturing novel and fresh business ideas in mind, franchising won’t be a suitable option.

Legal business structure.  Every business is a legal unit with a specific structure. Think of yours. Will it be a sole proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there any investors involved? While choosing a structure for your business consider such impacting factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.

Brief description of what your business does.  Here you should be able to explain in a nutshell your business concept.

Mission.  Besides making profit your internet cafe first of all should serve a public good. Think of those social solutions that you bring. Your cybercafé can, for example, fulfill the following missions:

  • It provides an easy, reliable, safe and affordable access to the Internet.
  • It serves a meeting place for sharing online experiences.
  • It accommodates a creative and comfortable environment for people to learn, work, play and relax.

What problem does your Internet cafe solve for your customers?  Possible answers here might be the following:

  • bad PCs at home that do not allow people to play at maximum settings or in the latest games;
  • no privacy at home (parents/ partner or children interfere, etc.)

Think of any other relevant points, depending on your case. Maybe it is also useful to conduct a focus group to identify other customer needs.

What results does your internet café create?

  • Customers get things done by means of having a quick, reliable safe and affordable access to the Internet
  • Customers enjoy being in a creative environment, using affordable upscale equipment for their studies, work, gaming or entertainment
  • Customers are happy to have another place for making friends and connections, while sharing their online experiences.

Think of any other relevant points, depending on your case.

How does your internet cafe create those results?  By means of providing necessary equipment (computers, software and access to the Internet) in comfortable premises at a convenient location, offering other services (e.g., food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-class user experience.

Who does your company serve?  Again, think of your Personas. Which customer cluster reflects the main target audience? Are these travelers, students, professionals, gamers etc.? What is their average age? What are their core needs? It is important to remember that the choice of business model and related services will change the target audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and students. At the same time the related services a cybercafe provides will directly influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the clients will then be different. You can also expand the target audience by means of equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.

Why do you do what you do?  Reasons for you to run an internet cafe might be numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an exper t in the field of cybercafes or you possess suitable resources for this business. Maybe there is a sharp demand for such a place, but none or little supply. Maybe you yourself belong to the target audience and know the needs of the customers as no one else. Or it has always been your dream to own an internet café. Sincere answer to this question will help you to understand your motives and plan more realistically not just in a short term, but in a long-term perspective.

PC and console components for an internet cafe

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Internet cafe setup requirements

Think here on your step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:

  • Location (rent or buy or build)
  • Design and renovation of the premises
  • Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
  • Provider of the Internet
  • Supplier of computers, and other devices
  • Software Licenses
  • Supply of additional services (drinks, catering)
  • Team – number of employees, their roles, responsibilities, shifts
  • Internet cafe management software

Here it is relevant to remind that provided you go with the franchise option, the proprietary system as well as the main cyber cafe requirements will be provided by franchisor for you to use. Of course, the terms and conditions might be different depending on the agreement, but the fundamental restrictive unit for the beginning you will get in most of cases.

What are your objectives? (define your goals)  Last but not least – schedule your goals. Elaborate some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future development of your business. Think of your goals in terms of short-and long-time perspectives. Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper use the rule of S.M.A.R.T. In other words, keep your goals Specific, Measurable, Achievable, Relevant and Time-bound.

Market analysis

At this stage, make sure to gather as much information about the market, as possible. Invest enough time to research the general state of matters and trends. A useful technique to apply at this stage would be PESTLE analysis. The name stands for the abbreviation of the components of the analysis and is used to scan the following macro-environmental factors – political, economic, social, technological, legal and environmental. When analysing the above mentioned factors, try to identify the elements within each of them, as well as seek to understand what is their business impact. For example, does the current political situation create a solid basis for you to start the internet cafe business? Is the economic condition favourable for introducing your service to the market? Is the society open/ willing to pay for your service etc.? The following table provides the respective questions to assist you in conducting PESTLE analysis.

Element Factor

(List here all factors that have been identified)

Business Impact

(Think on what impact each of the identified factors has on your business?)

Political
Economic
Sociological
Technological
Legal
Environmental (if applicable) How can it be used for the business /services of Internet (cyber) cafe?

Additionally, you can make a SWOT analysis to identify strengths, weaknesses, opportunities and threats for your business.

Market trends & needs

To gather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields – Online Gaming, Video Streaming, Cyber Security, esports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Some introductory data and insights can be found at statista.com. For example, the esports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of esports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.

eSports audience size worldwide 2018-2023 - graphic statistic by statista

The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for esports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed esports, with the figure expected to rise to 15.5 % by 2023.

distribution of eSports viewers worldwide in 2019, by region - graphic statistic by statista

As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and esports.

eSports viewers in United States 2018-2023 - graphic statistic by statista

Internet cafe marketing plan and strategy

Every marketing action – be it a message, flyer, social post or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.

Demographics & Psychographics.  Define the demographics of your target audience – what is their age, gender, income, place of living etc. Then collect their psychographic characteristics – such as interests, desires, fears etc. In the process of collecting these data you might come up to the fact that there are several groups / clusters of you TA. Use Personas method to differentiate them. This will help you achieve the goal of your marketing campaigns, improve your lead generation and conversion strategy, as well as offer more suitable products/ services to your clients.

Remember, that a slight detail can make a huge difference. What if a significant part of your customers are vegans, environmental activists living a sustainable life? How can you make their experience in your cafe more comfortable – provide vegan snacks, supplying the place with renewable energy sources, equipping it with eco-friendly furniture etc. The variations are endless here. Your task is to identify the factors that will signify the interest and bonds of the customers to your Internet cafe.

Where can you find your clients?  Where can you find each of them – online or off-line? Think on which online services and social media they use. Do they actively participate in social media groups, do they read expert magazines or do they attend festivals? The clearer picture you will get on this stage the easier it will be for you on the next steps – when drawing marketing strategy (visibility, lead generation and conversion).

Visibility (awareness) strategy.  How people will learn about your Internet cafe – via ads in Google or social media, through paid commercials on TV or in YouTube, by means of influencers, flyers or word-of-mouth? Options and combinations can be numerous. The key factors here are budget and efficacy. You can spend thousands and get zero results, or you can spend almost nothing but hit the target. Look first at the answers from the previous step, identify the channels through which you can reach your audience, compare the prices of the channels. And then build your strategy. Remember, that the advantage(benefit) of digital marketing is that you can test different strategies with relatively low budget, see what works best and then rise the costs. Consider turning to a digital marketing agency if that corresponds to your needs.

Additionally, brainstorm for info drivers and events that can be part of your cybercafe marketing strategy. One of the possible promotion steps for your business can be hosting esports tournaments.

This step requires much thought and effort. The core question here is “How will you establish contact with potential customers?” It is most likely that you will apply digital tools and online marketing. In this case your lead generation will comprise the following elements: content, SEO, promotion, conversion and analytics. Let’s briefly look into each of these.

lead generation strategy graphic that contain: content, seo, promotion, conversion, analytics strategy lists

Content strategy comes first.  This will characterize the story behind your services, the key messages you send to your target audience and, also, the tone of voice in which they will be articulated. The content will be sent through all possible channels you decide for: website, landing pages, emails, social media, blog post as well as Call to Action.

Website strategy.  If your internet cafe can’t be discovered on the web, then it doesn’t exist. In other words to make your cybercafe visible you need to have a website. Besides raising the rating of your Internet cafe, a website is also an excellent informative tool, that helps to attract more clients from organic search. Generally, a website will build trust to your institution from clients and partners. Thus, if one day you decide to grow by selling cyber cafe franchises, a website will be a big plus.

Promotion strategy  as a rule starts nowadays with Social Networks – Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For example, TikTok and Snapchat are the main channels for attracting teenagers, while adults are bound to be found elsewhere. Some question here to help you with the decision are the following:

  • Where can you gather most of your TA (target audience)?
  • Which of those are most efficient with regard to available budget?
  • Which Social Media fits the best to your content strategy and chosen tone of voice?

In case you identify several platforms which are relevant for your internet cafe business it’s then worth trying to try all of them and see which ones work best in your field, region, market. Within your promotion activity you also manage social posts and email communication.

Conversion strategy.  Once you’ve got your leads it’s time to convert them into prospects or customers. The method of communication you decide – be it a phone call, email or personal message in social media. Within this stage you should look at the lead nurturing lifecycle and devise a complex of measures to acquire, keep and grow your customers – e.g. outreach programs, loyalty programs, organisation of events, system of upselling, cross-selling etc.

Analytics strategy.  The essential part of every strategy are the metrics and indicators that help to measure and analyse the results of the steps having been taken. Principal performance indicators are CTR, CPL, (Website) Rate of Conversion, Leads to qualified leads, Leads per channel etc. All the necessary info regarding these and other indicators can be found in the Internet, thus we shall not focus on them within this article.

What you need to keep in mind however, that analytics is an important task, which you better not skip. Once you identify the cost of a lead from each channel, try to reduce it to a minimum without loss in quality. Check the reports and regularly manage your advertising budget. After six months, compare the figures, analyse the amount of money spent on acquired leads to the quality of these leads.

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Starting an Internet Cafe Business Plan (PDF)

Internet Cafe business plan

We are living in a digital age where access to the internet and social media are no longer a luxury. That is why the internet café business is a lucrative business to start today. An internet café is a shop designed to primarily provide fast, reliable, and safe internet access to customers and other related services like printing. Internet cafes can also be called cyber cafes. The importance of internet cafes is apparent. There are many people who do not have what it takes to set up internet connectivity at their homes. Such people get to participate in the digital economy via the use of internet café services.

Operating an internet cafe business is a lucrative and profitable venture. The internet cafe has become the go-to place for people who wish to do their surfing and administrative work without having to go home. For some corporate types, it is a lunchtime pastime where they can surf without facing the scrutiny of their employers. The internet cafe offers a very good gateway for people with limited capital and an ambition to do business in technology. All the positive things about an internet cafe business do not diminish its demands and specifications. You have to be on point in terms of your customer care. Good understanding of the business is a must, otherwise you will be swallowed up by the competition. This article will outline how to start the internet cafe business, and the internet cafe business plan – PDF, Word & Excel.

Market Research

Conducting a market research for your internet café business is imperative. You will get to study your intended target market to see if there is need for an internet café. You will have to check to see if there are any already existing internet cafes. If there are, these will be invaluable case studies from which to draw essential insights. Taking time to visit them and use their services will give you a feel of the market. Your market research can also involve looking through current statistics and trends regarding internet access. You have to take this market research seriously because if you do not, you might regret later.

Location And Premises

You should select locations that are well within the vicinity of your potential clients. For example, you may locate your internet cafe business in shopping centers & malls,  near offices, schools, universities and airports. This is where the clientele is likely to come from so you are in the best position to gain access to them. Test the internet quality because nobody is going to pay for anything less than full-time high speed services. Good internet is both fast and reliable. It is never a good idea to congregate with other internet cafes. That essentially means that you are inviting competitors to take away your potential customers. You need a good power source and a backup generator. In the age of green technology, try to make use of energy savings when operating your internet cafe business. For example, the use of solar power in hot climates is ideal.

The internet cafe space can be leased or bought. The advantage of leasing is that you are not saddled with a mortgage. If you want to move your internet cafe business for any reason, it is merely a case of giving notice at the end of the month. Moreover, not having a mortgage reduces your initial capital requirements. The money that would have been spent on purchasing an office space could be distributed between leasing and other essential business expenses. Meanwhile the companies that let out office space tend to provide a number of important peripheral services. These include a post office box, administrative support, toilets and a cafeteria. That means that you can give your customers a very rich experience and convenience without spending too much money on it. The costs of purchasing or leasing the premises should be included in the internet cafe business plan.

Permits/Licenses, Insurance & Business Bank Account

Company registration and relevant licenses.

To be a recognized internet café business you must register it first. This refers to your basic business or company registration. Then you are usually obligated to get an operating license for your internet café shop. Maybe you could be renting it, buying it, or building it; an operating license will be needed. Depending on the nature of your internet café services, there might software licenses you must get. It is common practice for people to use bootlegged software. However, it would be wise to use only properly licensed software in your internet café.

Insurance & Business Bank Account

The internet café business is usually characterized by costly infrastructure, furniture, and gadgets. The value of these items necessitates the importance of getting insurance cover. There are many possible incidents that can occur so getting insured is prudent. Your internet café operations must have their own business bank account. This makes financial management easier. Plus you protect yourself from being personally liable if things go south. That separation protects your personal finances and assets.

Equipment, Products & Services

You need computers and internet routers for your internet cafe business. An internet cafe can have anywhere between two and an large number of computers. The number of computers to buy depend on the size of the premises, your budget, and your target market. You might consider including some peripheral items such as a scanner, printer, photocopier, binder and facsimile. These are services that might be of benefit to the people that come to your internet cafe. In effect you are enriching their experiences at your establishment without requiring them to travel somewhere else. The primary service for an internet cafe is internet surfing & browsing. The other services that you can offer in your internet cafe include printing, photocopying, binding, typing, lamination, selling computer accessories, snacks and beverages. If you are selling drinks & refreshments that means you will require a refrigerator. It’s also wise to offer gaming in your internet cafe as that attracts a lot of young customers. Your internet should be fast and reliable – so take your time when selecting an internet service provider. This is key to the success of an internet cafe business.  The cyber cafe business plan should include the costs of purchasing the equipment that you require.

Depending on the level of activity, you may want to have an electronic ticketing and point of sale system. This ensures that there are no long queues for service with people complaining that they have been overlooked. Some cyber cafes even use a bar-code scanner. This way, they can audit every single product that is sold. The normal unit of measurement for internet services is the amount of time that the user spends. You can use other methods such as a token system. Do not forget to install some air-conditioning. The equipment is bound to heat up considerably in such a confined space, with such heavy-duty usage. Inevitably you may have to hire a technician to configure and maintain the different computers. It is likely that there will be issues from time to time which require professional attention.

Business Model

Charging customers for internet access.

The internet café business model is simple straightforward. Customers come to pay to access the internet. This is often based on charges per 30 minutes or an hour. There can be discounted rates when someone pays for a substantial number of hours. There is also an approach where a client opens up an account which they can load up with credit. That way they can come in several times to access the internet. Once the credit is used up they can load more and so forth. Another different approach is that a client pays for data instead of a time slot. This means they get to purchase a certain amount of data e.g. 15 gigabytes. The data can have an expiration time or date or it can be carried over to the next time they log in. This shows you that there are many ways to use in revenue generation pertaining to internet access.

Adding On Monetizable Related Products Or Services

When running an internet café you can also make lots more money from other products or services. For instance, you can include computer repairs and sale of parts or accessories. You can also venture into mobile device and accessory sales and repairs. You can include a gaming arcade for all sorts of games. You can include vending machines or general sales of refreshments. You could provide on-demand services such as typing, printing, and photocopying, amongst others. Another revenue generator can be providing a co-working space. Depending on the size of your location you can rent work space, work desks, or rooms. These are just some of the many ways to make money running an internet café. It is unwise to solely just focus on providing internet access services.

Rules and Regulations For Internet Cafe Business

You will need to set out the terms of service which are publicly available. For example, some internet cafes do not allow the consumption of food and drinks. Others place restrictions on the content that can be searched, processed and downloaded. The state will also take an interest in internet activity and you may therefore be asked to maintain records. These rules may temporarily inconvenience some of your customers. However, they are essential in order to ensure that the entire process runs smoothly and that you do not get into trouble with the regulators.

Some cyber cafe business owners take preventative measures by warning their prospective clients about the rules. They also install a monitoring system that will tell them when things are going wrong. Beware that there are some clients that will want to take advantage of a weak system. For example, they may do all their office downloads in the cafe whilst restricting the payments that they make. This means that your bandwidth is facing pressure and yet you are not getting paid for it.

Staff and Management

The number of employees required depends on the size of your internet cafe. This is not a labour intensive business. At the minimum you need  internet cafe assistants. Their job include:

  • Welcoming customers, serving them and collecting payments
  • Help customers with the use of computer software or any challenges they might face
  • Maintaining cleanliness in the internet cafe
  • Provide services such as printing, photocopying, scanning etc.
  • Monitor use of computers to ensure compliance with internet café policies and applicable laws and regulation

Other staff positions include manager, IT Technician, finance & accounting staff, sales & marketing staff, though most of those can be done by one person for a small internet cafe business. The cyber cafe business plan should cater for the salaries of all your employees.

Marketing Plan

An internet café business has two broad set of potential customers. There are people who are unfamiliar with using the internet. Then there are people who are substantially familiar with the internet. Your marketing efforts seek to lure both sets of prospects. Breaking it down further you will be targeting students, business people, entrepreneurs, and random people. Create and spread out your digital footprint by putting up a website and social media accounts. Propagate promotional material in print and other electronic media. Good examples of these are radio, television, podcasts, skits, and newspapers. You can also participate in or contribute to strategic events where your target pools will be there. Put up posters and banners inside and outside the internet café.

The market for internet services is huge world-wide. More and more people are using the internet daily. Potential customers for an internet cafe include students, gamers, job seekers, business people, freelancers and professionals from various fields. It’s essential that you offer fast internet so as to attract more customers. Your employees should be knowledgeable and friendly. A proper marketing strategy should be included in your internet cafe business plan. This is one of the least capital intensive businesses. The internet cafe business is a huge income earner for individual entrepreneurs. It also employs countless numbers of people in the developing world. The internet cafe business is particularly lucrative in the developing world. This is because many people have some knowledge of the internet but are not rich enough to purchase their own personal computer for home use.

Keys To Profitability

Offer discounts for heavy internet users. Provide an account-based internet access for repeat customers. These two elements put together build customer loyalty. This is the kind of loyalty that promotes word of mouth and results in referrals. Ensure your computers or gadgets in general, are up to standard all the time. Ensuring the internet speed is fast and reliable is pertinent. Couple that with fast processing and reliable gadgets as well. That will keep customers coming back to your internet café. Diversify your revenue by offering as many services as you can. This is the most important key in increasing your profits. You internet café must go beyond by offering additional products and services. That is how you get to start a profitable internet café business. It is worth reiterating that market research must be thorough here. This also implies that your choice of location will be paramount. The internet café business can be quite lucrative. You just have to ensure you have a sustainable market for it.

Pre-Written Internet Cafe Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the internet cafe business, we encourage you to purchase our well-researched and comprehensive internet cafe business plan. We introduced the business plans after discovering that many were venturing into the internet cafe business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global internet cafe business plan will make it easier for you to launch and run your internet cafe business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for an internet cafe business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the internet cafe business.

Uses of the Internet Cafe Business Plan (PDF, Word And Excel)

The cyber cafe business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your internet cafe business
  • As an internet cafe business proposal
  • Assessing profitability of the internet cafe business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Internet Cafe Business Plan (PDF, Word And Excel)

The business plan for an internet cafe includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the internet cafe business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your internet cafe business

The internet cafe business plan package consists of 4 files

  • Internet Cafe Business Plan – PDF file (Comprehensive Version – 74 Pages)
  • Internet Cafe Business Plan – Editable Word File (Comprehensive Version – 74 Pages)
  • Internet Cafe Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
  • Internet Cafe Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Internet Cafe Business Plan (PDF)

internet cafe business plan pdf

Testimonial 8

Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

Testimonial 3

I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

Testimonial 5

I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

Testimonial 2

Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Testimonial 1

StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

Testimonial 4

The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

Get the Internet Cafe Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

internet cafe business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your internet cafe business! Check out our collection of business plans  , and more business ideas .

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How to Start a Profitable Cyber Cafe Business [11 Steps]

Business steps:, 1. perform market analysis., are cyber cafe businesses profitable, 2. draft a cyber cafe business plan..

Creating a comprehensive business plan is critical when starting a cyber cafe. It outlines your business goals, strategies for achieving them, financial projections, and market analysis. Here’s a guide to drafting your cyber cafe business plan:

How does a cyber cafe business make money?

3. develop a cyber cafe brand., how to come up with a name for your cyber cafe business, 4. formalize your business registration., resources to help get you started:, 5. acquire necessary licenses and permits for cyber cafe., what licenses and permits are needed to run a cyber cafe business, 6. open a business bank account and secure funding as needed., 7. set pricing for cyber cafe services., what does it cost to start a cyber cafe business, 8. acquire cyber cafe equipment and supplies., list of software, tools and supplies needed to start a cyber cafe business:, 9. obtain business insurance for cyber cafe, if required., 10. begin marketing your cyber cafe services., 11. expand your cyber cafe business..

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Cyber Cafe Business Plan in Kenya [Free PDF Template]

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Cyber Cafe Business Plan in Kenya [Free PDF Template]

Starting and running a successful cyber cafe business in Kenya can be a reality with the right plan in place. While it’s possible to dive in without a plan, if you aspire to stand out in the competitive cyber cafe industry, a well-structured business plan might be the key.

Creating a cyber cafe business plan from scratch can be a daunting task, especially if you’re a first-time entrepreneur without prior financial or business experience. That’s where this cyber cafe business plan template comes to your aid. This template will serve as your roadmap, making it easier to craft a comprehensive business plan for your cyber cafe venture.

What is a Cyber Cafe Business Plan in Kenya?

A cyber cafe business plan in Kenya is a written document that outlines your objectives and how you intend to achieve them with your cyber cafe business. Think of it as your guiding map that will take your cyber cafe from inception to profitability. This plan encompasses your goals, strategies, marketing approach, and financial forecasts.

Why is a Cyber Cafe Business Plan Important

Whether you’re planning a small-scale cyber cafe or aiming for a large-scale operation, a business plan will come in handy. Here are some reasons why

  • Clearly Define Your Objectives: Your business plan helps you understand what you want to achieve with your cyber cafe.
  • Goal Setting and Obstacle Identification: It sets clear goals and helps identify potential obstacles early on in your business journey.
  • Strategy Development: Your plan assists in formulating a clear strategy for attracting customers and ensuring profitability.
  • Progress Tracking: You can track and measure your business’s progress, allowing you to make informed decisions.
  • Secure Funding: If you need external funding, a well-prepared business plan enhances your chances of securing it.
  • Team Alignment: It keeps your team focused on common objectives and business goals.
  • Financial Clarity: You’ll gain a clear understanding of the financial requirements for starting and running your cyber cafe.
  • Competitor Analysis: Study your competition and devise strategies to outperform them.
  • Marketing Strategies: Develop effective marketing strategies to position your cyber cafe in front of potential customers.
  • Risk Mitigation: Minimize the likelihood of encountering risks and losing your investment.

Why is This Cyber Cafe Business Plan Template Important?

Creating a cyber cafe business plan from scratch can be challenging, with the risk of getting lost in unnecessary details. This template addresses these challenges by helping you:

  • Expedite the Process: You’ll write your business plan much faster with this template.
  • Eliminate Irrelevant Details: Avoid including unnecessary information that doesn’t pertain to your cyber cafe business.
  • Comprehensive Guidance: Get a clear picture of what should be included in your plan.

Think of this template as your compass, guiding you in writing an effective plan for your cyber cafe business.

Types of Cyber Cafe Business Plans

There are two main types of cyber cafe business plans in Kenya:

  • Traditional cyber cafe business plan
  • Lean cyber cafe business plan

Traditional Cyber Cafe Business Plan

This format is detailed and can span dozens of pages. It is ideal for large-scale cyber cafe businesses or when seeking external funding. A typical traditional business plan includes sections such as:

  • Executive summary
  • Company description
  • Product or service description
  • Market analysis
  • Organization and management team
  • Marketing and sales
  • Financial projections

You can selectively focus on the sections that align with your business goals and funding needs.

Check Our Full Cyber Cafe Business Plan Template:

Business plan template

DOWNLOAD FREE TEMPLATE

Lean Cyber Cafe Business Plan

This streamlined version is a concise, one-page summary of critical business elements. It’s suitable for quickly outlining your cyber cafe business plan for internal use, primarily for you and your team. It is not intended for external stakeholders like investors. A lean business plan covers:

  • Identity: A brief business description
  • Problem: The issue your cyber cafe addresses
  • Solution: Your unique offerings and product/service descriptions
  • Competition: Analysis of competitors’ strengths and weaknesses
  • Expenses : Startup costs
  • Target markets: Customer demographics
  • Marketing activities: Strategies and associated costs
  • Sales channels: Methods for product/service distribution
  • Revenue streams: Income sources
  • P artners and key resources: Collaborators and necessary resources
  • Team: Roles and responsibilities of your team
  • Milestones: Key steps for business initiation and growth

DOWNLOAD FREE LEAN TEMPLATE

You can choose the lean or traditional business plan format based on your cyber cafe’s size and the purpose of creating a business plan (e.g whether you want to show to investors or you simply want to outline your strategy).

When Not to Use this Cyber Cafe Business Plan Template

While templates can expedite business plan completion, there are situations where it may not be suitable. This is particularly relevant when starting a substantial business or seeking detailed reporting for investors. While this template covers many aspects, it may not comprehensively address the needs of larger businesses requiring external funding.

However, if you find this template aligns with your business goals, feel free to download either the lean or traditional cyber cafe business plan template to kickstart your journey toward a successful cyber cafe venture in Kenya.

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I am a personal finance enthusiast and digital marketer. My work here is to help you navigate your financial journey and achieve your main money goals. Through Omoka Digital, I provide practical tips, strategies, and insights on budgeting, saving, investing, and debt management. My aim is to empower you with the knowledge and tools you need to make informed financial decisions and improve your financial well-being.

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Internet Cafe Business Plan Template | Free Business Plan Software

Internet Cafe Business Plan Template

Get a Professional Internet Cafe Business Plan Template Plus 6 Valuable Free Bonuses - for Less Than the Cost of a Starbucks Coffee

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Whether you're just getting started or you're on your way to the top, this could be the single most important investment you make in your business! The Business Plan Template could pay for itself, many times over, the first time you use it... and it's sure to spare you lots of costly mistakes every step of the way.

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My name is Meir and I'm the creator of this business plan template toolkit. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management.

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Here's the Business Plan Template's Table of Contents :

1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary Table: Start-up 3.0 Products and Services 4.0 Market Analysis Summary 4.1 Market Segmentation Table: Market Analysis 4.2 Target Market Segment Strategy 4.3 Service Business Analysis 4.3.1 Competition and Buying Patterns 5.0 Strategy and Implementation Summary 5.1 Competitive Edge 5.2 Marketing Strategy 5.3 Sales Strategy 5.3.1 Sales Forecast Table: Sales Forecast 5.4 Milestones Table: Milestones 6.0 Management Summary 6.1 Personnel Plan Table: Personnel 7.0 Financial Plan 7.0 Financial Plan 7.1 Start-up Funding Table: Start-up Funding 7.2 Important Assumptions 7.3 Break-even Analysis Table: Break-even Analysis 7.4 Projected Profit and Loss Table: Profit and Loss 7.5 Projected Cash Flow Table: Cash Flow 7.6 Projected Balance Sheet Table: Balance Sheet 7.7 Business Ratios 7.7 Business Ratios Table: Ratios

Other Business Plan Outlines and samples that may interest you:

Internet Cafe Business Plan Market Analysis Summary Sample

[BUSINESS NAME] is faced with the exciting opportunity of being the first-mover in the Eugene cyber-cafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Eugene. 4.1 Market Segmentation [BUSINESS NAME]'s customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms and enjoy a great cup of coffee. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. [BUSINESS NAME]'s target market falls anywhere between the ages of 18 and 50. This extremely wide range of ages is due to the fact that both coffee and the Internet appeal to a variety of people. In addition to these two broad categories, [BUSINESS NAME]'s target market can be divided into more specific market segments. The majority of these individuals are students and business people. See the Market Analysis chart and table below for more specifics.

 

 

1999

2000

2001

2002

2003

 

Potential Customers

Growth

 

 

 

 

 

CAGR

University Students

4%

15,000

15,600

16,224

16,873

17,548

4.00%

Office Workers

3%

25,000

25,750

26,523

27,319

28,139

3.00%

Seniors

5%

18,500

19,425

20,396

21,416

22,487

5.00%

Teenagers

2%

12,500

12,750

13,005

13,265

13,530

2.00%

Other

0%

25,000

25,000

25,000

25,000

25,000

0.00%

Total

2.68%

96,000

98,525

101,148

103,873

106,704

2.68%

4.2 Target Market Segment Strategy [BUSINESS NAME] intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. Furthermore, [BUSINESS NAME] will be a magnet for local and traveling professionals who desire to work or check their email messages in a friendly atmosphere. These professionals will either use [BUSINESS NAME]'s PCs, or plug their notebooks into Internet connections. [BUSINESS NAME]'s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers. 4.2.1 Market Trends A market survey was conducted in the Fall of 1996. Key questions were asked of fifty potential customers. Some key findings include:

  • 35 subjects said they would be willing to pay for access to the Internet.
  • Five dollars an hour was the most popular hourly Internet fee.
  • 24 subjects use the Internet to communicate with others on a regular basis.

4.2.2 Market Needs Factors such as current trends, addiction, and historical sales data ensure that the high demand for coffee will remain constant over the next five years. The rapid growth of the Internet and online services, that has been witnessed worldwide, is only the tip of the iceberg. The potential growth of the Internet is enormous, to the point where one day, a computer terminal with an online connection will be as common and necessary as a telephone. This may be 10 or 20 years down the road, but for the next five years, the online service provider market is sure to experience tremendous growth. Being the first cyber-cafe in Eugene, [BUSINESS NAME] will enjoy the first-mover advantages of name recognition and customer loyalty. Initially, [BUSINESS NAME] will hold a 100 percent share of the cyber-cafe market in Eugene. In the next five years, competitors will enter the market. [BUSINESS NAME] has set a goal to maintain greater than a 50 percent market share. 4.3 Service Business Analysis The retail coffee industry in Eugene experienced rapid growth at the beginning of the decade and is now moving into the mature stage of its life cycle. Many factors contribute to the large demand for good coffee in Eugene. The University is a main source of demand for coffee retailers. The climate in Eugene is extremely conducive to coffee consumption. Current trends in the Northwest reflect the popularity of fresh, strong, quality coffee and specialty drinks. Eugene is a haven for coffee lovers. The popularity of the Internet is growing exponentially. Those who are familiar with the Internet are well aware of how fun and addictive surfing the Net can be. Those who have not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable learning about and utilizing the current technologies. [BUSINESS NAME] seeks to provide its customers with affordable Internet access in an innovative and supportive environment. Due to intense competition, cafe owners must look for ways to differentiate their place of business from others in order to achieve and maintain a competitive advantage. The founder of [BUSINESS NAME] realizes the need for differentiation and strongly believes that combining a cafe with complete Internet service is the key to success. The fact that no cyber-cafes are established in Eugene, presents [BUSINESS NAME] with a chance to enter the window of opportunity and enter into a profitable niche in the market. 4.3.1 Competition and Buying Patterns The main competitors in the retail coffee segment are Cafe Paradisio, Full City, Coffee Corner and Allann Bros. These businesses are located in or near the downtown area, and target a similar segment to [BUSINESS NAME]'s (i.e. educated, upwardly-mobile students and business people). Competition from online service providers comes from locally-owned businesses as well as national firms. There are approximately eight, local, online service providers in Eugene. This number is expected to grow with the increasing demand for Internet access. Larger, online service providers, such as AOL and CompuServe are also a competitive threat to [BUSINESS NAME]. Due to the nature of the Internet, there are no geographical boundaries restricting competition. 4.3.2 Business Participants There are approximately 16 coffee wholesalers in Lane County. These wholesalers distribute coffee and espresso beans to over 20 retailers in the Eugene area. Competition in both channels creates an even amount of bargaining power between buyers and suppliers resulting in extremely competitive pricing. Some of these major players in the industry (i.e. Allann Brothers Coffee Co., Inc. and Coffee Corner Ltd.) distribute and retail coffee products. The number of online service providers in Eugene is approximately eight and counting. These small, regional service providers use a number of different pricing strategies. Some charge a monthly fee, while others charge hourly and/or phone fees. Regardless of the pricing method used, obtaining Internet access through one of these firms can be expensive. Larger Internet servers such as America Online (AOL), Prodigy, and CompuServe, are also fighting for market share in this rapidly growing industry. These service providers are also rather costly for the average consumer. Consumers who are not convinced they would frequently and consistently travel the Internet, will not be willing to pay these prices. 4.3.3 Distributing a Service The dual product/service nature of [BUSINESS NAME]'s business faces competition on two levels. [BUSINESS NAME] competes not only with coffee retailers, but also with Internet service providers. The good news is that [BUSINESS NAME] does not currently face any direct competition from other cyber-cafes in the Eugene market. There are a total of three cyber-cafes in the state of Oregon: one located in Portland and two in Ashland. Heavy competition between coffee retailers in Eugene creates an industry where all firms face the same costs. There is a positive relationship between price and quality of coffee. Some coffees retail at $8/pound while other, more exotic beans may sell for as high as $16/pound. Wholesalers sell beans to retailers at an average of a 50 percent discount. For example, a pound of Sumatran beans wholesales for $6.95 and retails for $13.95. And as in most industries, price decreases as volume increases. Marketing Strategy and Implementation Summary [BUSINESS NAME] has three main strategies. The first strategy focuses on attracting novice Internet users. By providing a novice friendly environment, [BUSINESS NAME] hopes to educate and train a loyal customer base. The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an important function at [BUSINESS NAME]. Power users have knowledge and web-browsing experience that novice Internet users find attractive and exciting.

The third strategy focuses on building a social environment for [BUSINESS NAME] customers. A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at [BUSINESS NAME], these customers that came for the more standard entertainment offerings, will realize the potential entertainment value the Internet can provide.

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  1. Internet Cafe Business Plan Template [Updated 2024]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of internet cafe company that you documented in your company overview.

  2. Internet Cafe Business Plan Template (2024)

    5/1/202X - Finalize contract to lease office space. 5/15/202X - Finalize personnel and staff employment contracts for the Internet Coffee Cafe. 6/1/202X - Finalize contracts for Internet Coffee Cafe vendors. 6/15/202X - Begin networking at industry events. 6/22/202X - Begin moving into Internet Coffee Cafe.

  3. Internet Cafe Business Plan Example

    Cash at End of Period. $103,840. $215,760. $407,985. Download This Plan. Explore a real-world internet cafe business plan example and download a free template with this information to start writing your own business plan.

  4. Internet Café Business Plan [Sample Template for 2022]

    Below is the sales projection for Planet One Cyber Café®, LLC, it is based on the location of our business and other factors as it relates to cyber café start - ups in the United States; First Fiscal Year-: $75,000. Second Fiscal Year-: $150,000. Third Fiscal Year-: $350,000.

  5. Download Cyber Cafe Business Plan.docx

    Download Cyber Cafe Business Plan.docx. Type: PDF. Date: October 2019. Size: 256.3KB. Author: Ravikumar Palanisamy. This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA.

  6. Internet Cafe Business Plan: Full Guide

    Low budget needed for start. Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000.

  7. Free Internet Cafe Business Plan Template + Example

    1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

  8. Starting an Internet Cafe Business Plan (PDF)

    This is a complete business plan for an internet cafe business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the internet cafe business. Uses of the Internet Cafe Business Plan (PDF, Word And Excel) The cyber cafe business plan can be used for many purposes including:

  9. The #1 Cyber Cafe Business Plan Template & Guidebook

    A successful cafe business plan is essential for aspiring entrepreneurs who want to turn their vision into a reality. Finding the right template and guidebook can be challenging and time-consuming. Luckily, the #1 Cyber Cafe Business Plan Template & Guidebook offers an all-in-one solution for those looking to start a profitable cafe business.

  10. How to Start a Profitable Cyber Cafe Business [11 Steps]

    Start now. 1. Perform market analysis. Starting a cyber cafe business requires a thorough understanding of the local market to ensure its success. Performing a market analysis is the first critical step, allowing you to identify your potential customers, competitors, and overall market demand.

  11. Cyber Café Business Plan

    Cyber Café Business Plan - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Navigatex Cyber is a proposed cyber café business to be located in Zimmerman Estate, Kenya. The business will provide customers access to high-speed internet and computers, as well as a comfortable social environment ...

  12. Essentials of A Cyber Cafe Business Plan

    Essentials Of A Cyber Cafe Business Plan - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free.

  13. CyberCafe Business Plans (DEE)

    CyberCafe Business Plans (DEE) - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. The documents describes a Business Plan for a Mega Cyber Cafe

  14. Cyber Cafe Business Plan in Kenya [Free PDF Template]

    A cyber cafe business plan in Kenya is a written document that outlines your objectives and how you intend to achieve them with your cyber cafe business. Think of it as your guiding map that will take your cyber cafe from inception to profitability. This plan encompasses your goals, strategies, marketing approach, and financial forecasts.

  15. 2854-cyber-cafe-and-computer-services-business-plan

    The population target in the area of the business is approximately 12,000 equivalent to 360 0 on the pie chart therefore a fraction of the population to be served by Royal Palace Cyber Cafe will be:- 27/120 x 360 = 81 0 Therefore in percentage 81/360 x 100 = 22% Market share 22% out of four cyber cafes in the area.

  16. Internet Cafe Business Plan Template

    Internet Cafe Business Plan Market Analysis Summary Sample [BUSINESS NAME] is faced with the exciting opportunity of being the first-mover in the Eugene cyber-cafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same ...

  17. Cyber Café Business Plan [2nv593y37dlk]

    CYBER CAFÉ BUSINESS PLAN NAVIGATEX CYBER TABLE OF CONTENTS 1. Executive Summary 3 2. Company Summary 5 3. Services 7 4. Market Analysis 8 5. Marketing Strategy 11 6. Management Summary 13 7. Financial Plan 14 1. Executive Summary Navigatex, a cyber café will be located in Zimmerman Estate and it will, offer a perfect spot for the public in ...

  18. FAITH'S CYBER CAFE BUSINESS PLAN.doc

    FAITH'S CYBER CAFE BUSINESS PLAN.doc - DECLARATION BUSINESS... Pages 21. Total views 100+ Kaiboi Technical Training Institute. ICT. ICT 2920. DeanRaccoon871. 3/15/2022. 100% (4) View full document. Students also studied. DRUNK-NET CYBER CAFE BUSINESS PLAN.odt. San Antonio College. SOCI 3323. CYBER CAFÉ BUSINESS PLAN JEDI CAFÉ.doc. Solutions ...

  19. Cyber Café Business Plan: Electropreneurship

    This document provides a business plan for a proposed Cyber Café called Danx Multi Cyber Café located in Dasmariñas Cavite, Philippines. The café will provide internet access, games, software like MS Office and Adobe Reader. It aims to appeal to people of all ages and backgrounds. It will be owned by 4 shareholders and located near businesses, residents, schools and transportation. The ...

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    A residential and industrial region in the south-east of Mocsow. It was founded on the spot of two villages: Chagino (what is now the Moscow Oil Refinery) and Ryazantsevo (demolished in 1979). in 1960 the town was incorporated into the City of Moscow as a district. Population - 45,000 people (2002). The district is one of the most polluted residential areas in Moscow, due to the Moscow Oil ...

  21. THE 5 BEST Cafés in Elektrostal (Updated 2023)

    Best Cafés in Elektrostal, Moscow Oblast: Find Tripadvisor traveller reviews of Elektrostal Cafés and search by price, location, and more.

  22. Restaurants Near Cafe Antresole, Elektrostal, Russia

    Restaurants near Cafe Antresole, Elektrostal on Tripadvisor: Find traveller reviews and candid photos of dining near Cafe Antresole in Elektrostal, Moscow Oblast.

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