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T-Shirt Business Plan Template

Written by Dave Lavinsky

T-Shirt Business Plan

You’ve come to the right place to create your T-shirt business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their t-shirt companies.

Below is a template to help you create each section of your T-shirt business plan.

Executive Summary

Business overview.

Comfy Style Tees is a startup T-shirt company located in Philadelphia, Pennsylvania. The company is founded by Scott Smith and Mike Anderson. Scott Smith is an established graphic artist who will be creating the designs for the company’s T-shirts. Mike Anderson is a graduate of Pennsylvania University with a Master’s degree in Marketing. Together, the pair is ready to open their own T-Shirt business, Comfy Style Tees. Scott has been creating unique graphic art for over a decade and has gained a substantial following as an artist on social media. Mike has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers who are interested in purchasing apparel featuring Scott’s artwork. The duo plans to hire a small team of professionals to manage the day-to-day complexities of running a retail business including accounting, customer service, sales, and inventory management.

Comfy Style Tees will offer comfortable T-shirts made from premium 100% cotton. Each T-shirt will feature artwork printed using a direct-to-garment (DTG) printing method that allows for Scott’s detailed and colorful designs to come to life. Comfy Style Tees will create and sell limited edition T-Shirts in small batches.

Product Offering

The following are the products that Comfy Style Tees will provide:

  • Men’s T-shirts
  • Women’s T-shirts
  • Children’s T-shirts
  • Toddler’s T-shirts
  • Pet T-shirts for dogs and cats

Customer Focus

Comfy Style Tees will target people of all ages and genders who value wearing unique T-shirt designs that can’t be found off the rack. The company will target men, women, children, and people with dogs and cats. Comfy Style Tees will target fans of Scott’s artwork as well as individuals that are unfamiliar with it. No matter the customer, Comfy Style Tees will deliver the best communication, service, and high quality products.

Management Team

Comfy Style Tees will be owned and operated by Scott Smith and Mike Anderson. Scott Smith is an established graphic artist who will be creating the designs for the company’s T-shirts. Mike Anderson is a graduate of Pennsylvania University with a Master’s degree in Marketing.

Scott Smith has been creating unique graphic art for over a decade and has gained a substantial following as an artist on social media. Mike Anderson has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers who are interested in purchasing apparel featuring Scott’s artwork.

Success Factors

Comfy Style Tees will be able to achieve success by offering the following competitive advantages:

  • The most flexibility in the customers’ shopping experience: customers can order online for delivery or in-store pickup, come into the physical store and shop, and return items through the mail or in-store no matter which method they purchased them through.
  • All tees are carefully printed using the latest DTG printing machines and meticulously inspected to ensure quality.
  • Comfy Style Tees doesn’t sell to other retailers or white label its products, so if a customer wants an authentic Comfy Styles Tees product, they know they will be able to get it exclusively from the shop or the online store.

Financial Highlights

Comfy Style Tees is seeking $120,000 in debt financing to launch its T-shirt business. The funding will be dedicated towards securing the retail space and purchasing DTG printing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll, rent, and marketing expenses. The breakout of the funding is below:

  • Retail space build-out: $30,000
  • DTG printing equipment, supplies, and materials: $30,000
  • Three months of overhead expenses (payroll, rent, utilities): $40,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Comfy Style Tees.

pro forma financial projections for Comfy Style Tees

Company Overview

Who is comfy style tees.

Comfy Style Tees is a newly established boutique T-shirt shop in Philadelphia, Pennsylvania. Comfy Style Tees will offer the most fun, unique, and stylish tees around. Comfy Style Tees will provide a wide range of sizes for adults, children, and pets. Customers can purchase the one-of-a-kind Scott Smith designs online or in-store. T-shirts are DTG printed in small batches and each unique design is offered for a limited time only, so customers who want a particular design will need to act fast before they are sold out.

Comfy Style Tees will be able to provide the best customer service through its friendly and knowledgeable in-store associates and its use of the latest AI technology for online support. The management team is composed of professionals who are highly qualified and experienced in customer service, marketing, and operations. This strong management team allows Comfy Style Tees to serve all customers with attention and care, removing all headaches from the shopping experience.

Comfy Style Tees History

Comfy Style Tees is owned and operated by Scott Smith and Mike Anderson. Scott has been creating unique graphic art for over a decade and has gained a substantial following as an artist on social media. Mike has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers.

Since incorporation, Comfy Style Tees has achieved the following milestones:

  • Registered Comfy Style Tees, LLC to transact business in the state of Pennsylvania.
  • Has a contract in place to lease the retail space.
  • Reached out to numerous potential suppliers to get samples and quotes for their wholesale garments that will become the company’s DTG printed T-shirts.
  • Began recruiting a staff of accountants, marketers, and sales associates to work at Comfy Style Tees.

Comfy Style Tees Services

Industry analysis.

The global T-shirt market size was an estimated $206B in 2018 and is anticipated to grow at a compound annual growth rate (CAGR) of 6.0% by 2027. In the United States, the T-shirt market reached an estimated $43.47B in 2022 and is expected to grow at a CAGR of 3.9% by 2026. The market for T-shirts can be segmented by materials and printing techniques. Most T-shirts that sell well are made from cotton, polyester, linen, rayon, lycra, or a blend of these fabrics. Two of the most popular printing techniques are screen-printing (estimated revenue share of 56% in 2021) and digital printing, which is expected to grow by 10.9% by 2030.

Over the years, the T-shirt industry has evolved from practical, plain white tees to designer labels, custom designs, and graphic prints. The market outlook for the T-shirt industry is positive with increased ecommerce and more people looking for unique styles. Although online shopping is increasing, more revenue is still currently being generated through physical retail. The top five countries generating the most revenue from T-shirt sales are China, the United States, India, Germany, and the United Kingdom.

Customer Analysis

Demographic profile of target market.

Comfy Style Tees will target people of all ages and genders who value wearing unique T-shirt designs that can’t be found off the rack. The company will target men, women, children, and people with dogs and cats.

The precise demographics for Philadelphia, Pennsylvania are:

TotalPercent
    Total population590,157100%
        Male284,87348.30%
        Female305,28451.70%
        Under 5 years41,7497.10%
        5 to 9 years43,5097.40%
        10 to 14 years41,3247.00%
        15 to 19 years43,3017.30%
        20 to 24 years48,1198.20%
        25 to 34 years106,40718.00%
        35 to 44 years73,78812.50%
        45 to 54 years64,66911.00%
        55 to 59 years35,1095.90%
        60 to 64 years27,9954.70%
        65 to 74 years39,5396.70%
        75 to 84 years17,3942.90%
        85 years and over7,2541.20%
Total housing units260,024100%

Customer Segmentation

Comfy Style Tees will primarily target the following customer profiles:

  • Young adults (ages 18-29)
  • Men and women (ages 30-45)
  • Men and women (ages 46+)
  • Children (ages 4-17)
  • Toddlers (ages 0-3)
  • People looking for stylish T-shirts for their dogs and cats

Competitive Analysis

Direct and indirect competitors.

Comfy Style Tees will face competition from other companies with similar business profiles. A description of each competitor company is below.

Simple Tee, LLC

Simple Tee, LLC provides comfortable T-shirts at affordable prices. Located in Philadelphia, the Simple Tee retail shop is able to provide a wide selection of custom tees for its customers. The company makes form-fitting T-shirts for men, women, and children using 100% premium cotton and cotton blends. Simple Tee, LLC uses screen-printing technology to produce quality T-shirts to suit any style.

Simple Tee, LLC’s promise is to deliver top notch customer service, quality products, and great prices. The company’s team checks each T-shirt to ensure the highest quality before placing it on the sales floor. Simple Tee also sells its tees online and wholesale to other retailers.

Cool Trends T-Shirts

Cool Trends T-Shirts is an Philadelphia, Pennsylvania-based apparel company that provides outstanding customer service and fun art prints on all of its T-shirts. Cool Trends T-Shirts uses screen-printing and digital printing technology to make its one-of-a-kind tees. The company makes tees for young adults, children, and toddlers. You can buy Cool Trends T-Shirts through its online Shopify store. Cool Trends T-Shirts does not have a physical store, which saves the company money. These savings are passed on to the customers in the form of deep discounts on all Cool Trends products.

Dezyned T-Shirt Co.

Dezyned T-Shirt Co. is a trusted Philadelphia T-shirt company that provides superior service to customers at all three of its retail locations in Pennsylvania. The company makes its own DTG printed tees for the whole family. Dezyned T-Shirt Co. is able to provide unique tees designed by its founder and artist in residence, Alice Johnson. The company’s tees are priced in the high-end because they are made from premium cotton and printed in small batches, with Alice’s unique designs feature on each one.

Competitive Advantage

Comfy Style Tees will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Comfy Style Tees will offer the unique value proposition to its clientele:

  • All tees are made from 100% premium cotton, carefully printed using the latest DTG printing machines, and meticulously inspected to ensure quality.
  • Comfy Style Tees offers unique pieces that can’t be found anywhere else.

Promotions Strategy

The promotions strategy for Comfy Style Tees is as follows:

Social Media/Referrals

Scott Smith has built up an extensive social media following of fans that love his artwork. Once Scott advised them he is going to be creating his own T-shirt business, many have signed up to receive updates on the new line and have opted to refer a friend for a promotional discount. As more friends are referred, the potential customer base continues to grow.

Print Advertising

Comfy Style Tees will invest in professionally designed print ads to display in magazines, flyers, and direct mailers.

Website/SEO Marketing

Comfy Style Tees will use an online platform like Shopify for its website and  ecommerce store. The website will be well organized, informative, and list all the products available. As marketing director, Mike Anderson will also manage Comfy Style Tees’s website presence with SEO marketing tactics so that when  someone types in the search engine “unique T-shirts in Philadelphia” or “T-shirt store near me”, Comfy Style Tees will be listed at the top of the search results.

The pricing of Comfy Style Tees will be competitive to premium, so customers feel they receive value when purchasing the high quality T-shirts.

Operations Plan

The following will be the operations plan for Comfy Style Tees.

Operation Functions:

  • Scott Smith will be the Owner and Designer. He will oversee the design and printing process and manage all supplier relations. Scott has spent the past year recruiting the following staff:
  • Mike Anderson – Marketing Director who will provide all marketing and sales initiatives for the company including managing the website, social media, and online marketing.
  • Kate Johnson – Bookkeeper who will provide all budgeting, accounting, tax payments, and monthly financial reporting.
  • Sam Lee – Lead Sales Manager who will manage all sales associates activities and schedules as well as oversee the day-to-day operations of the sales floor.

Milestones:

Comfy Style Tees will have the following milestones complete in the next six months.

9/1/2022 – Finalize contract to lease the retail space.

9/15/2022 – Finalize personnel and staff employment contracts for the management team.

10/1/2022 – Finalize contracts for suppliers.

10/15/2022 – Begin the marketing campaign.

10/22/2022 – Begin printing the first limited edition batch of tees.

11/1/2022 – Comfy Style Tees opens its store for business.

Comfy Style Tees will be owned and operated by Scott Smith and Mike Anderson. Scott Smith is a graphic artist who will be creating the designs for the company’s T-shirts. Mike Anderson is a graduate of Pennsylvania University with a Master’s degree in Marketing.

Scott Smith has been creating unique graphic artwork for over a decade and has gained a substantial following on social media. Mike Anderson has been a marketing director for another T-shirt business for over five years. He is confident that his marketing and sales skills will allow the company to quickly gain new customers who are interested in purchasing apparel featuring Scott’s artwork.

Financial Plan

Key revenue & costs.

The revenue drivers for Comfy Style Tees are the fees the company will charge customers for the T-shirts. The price range for Comfy Style Tees is $35-$375.

The cost drivers will be the payroll cost, DTG printing cost, and the cost of the T-shirts themselves. Other expenses will be rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Average number of T-shirts sold per month: 750
  • Average revenue per month: $10,000
  • Retail space lease per year: $60,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

T-Shirt Business Plan FAQs

What is a t-shirt business plan.

A t-shirt business plan is a plan to start and/or grow your t-shirt business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your t-shirt business plan using our T-Shirt Business Plan Template here .

What are the Main Types of T-Shirt Businesses?

There are a number of different kinds of t-shirt businesses, some examples include: Women’s T-Shirt Business, Men’s T-Shirt Business, Unisex T-Shirt Business, and Children’s T-Shirt Business.

How Do You Get Funding for Your T-Shirt Business Plan?

T-Shirt businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a T-Shirt Business?

Starting a T-shirt business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A T-Shirt Business Plan - The first step in starting a business is to create a detailed T-shirt business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your T-shirt business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your T-shirt business is in compliance with local laws.

3. Register Your T-Shirt Business - Once you have chosen a legal structure, the next step is to register your T-shirt business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your T-shirt business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary T-Shirt Equipment & Supplies - In order to start your T-shirt business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your T-shirt business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful T-shirt business:

  • How to Start a T-Shirt Business

Where Can I Get a T-Shirt Business Plan PDF?

You can download our free t-shirt business plan template PDF here . This is a sample t-shirt business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Clothing Store Business Plan Template Retail Business Plan Template

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How To Start A T-Shirt Business (2024 Guide)

Julia Rittenberg

Updated: May 6, 2024, 9:52pm

How To Start A T-Shirt Business (2024 Guide)

Table of Contents

Step 1. make a plan, step 2. register your t-shirt business, step 3. find the right production method, step 4. create unique designs, step 5. choose your sales channels, step 6. build your website, step 7. market your t-shirt business, frequently asked questions.

There are more ways than ever to start a business that also gives you a creative outlet. Selling T-shirts with your art, words or anything else printed on them is a great way to exercise your creativity and make money. A T-shirt business can make you a small profit on every unit you sell, which can add up to a great source of extra income. Learn how to start a T-shirt business with our simple guide. We’ll help you start your new side gig or full-time T-shirt career in just a few easy steps.

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Before starting to sell T-shirts, you have to make a plan to help guide your actions toward success. Follow these seven steps to sketch out a path forward for your business, but don’t worry if you don’t have all the details yet. You just need to have an idea of where you’re headed so that everything flows smoothly once you get started.

First and foremost, you’ll need to pick a name for your business. Whether it’s just your name or something different, that will guide your process of creating a logo, business cards, a website and other branded assets.

Once you’ve chosen a name, you can register a domain so that when setting up your website you’ll be all set to link it with your brand. Shopify and Etsy are popular options for selling T-shirts online, but if you want to build your own custom website, you should get started quickly so your website is ready to launch with your products.

Whether you intend for your new venture to be a side hustle or full time, you should register your business as a sole proprietorship or a limited liability company (LLC) . Registering as an LLC will give your business more tax benefits. You’ll also be able to buy blank T-shirts at cost with your EIN (as opposed to your personal Social Security number).

It can cost anywhere from $50 to $100 to register with your state. You should also familiarize yourself with your state’s legal requirements for small businesses and make sure everything’s in order.

If it’s too large a time commitment to go through the process of setting up your business, you can pay an LLC service to set it up for you. Investing in this service and saving your time will give you space to focus on the creative aspects of your business.

Start an LLC Online Today With ZenBusiness

Click on the state below to get started.

There are a variety of ways to produce printed T-shirts for people of all skill and knowledge levels.

If you’re committed to working with materials yourself, you can purchase screen printing equipment for your home or office. This gives you a great measure of control over the quality of the art and designs printed on the shirts, and if you enjoy creating social media content people love to watch creations take shape on TikTok and Instagram. The upfront cost of these machines will be high, but then you will have higher profit margins since you’ll only have to pay upkeep costs.

It’s also very easy to find local businesses that provide screen printing services for you. This means you’d have to take on the cost of paying these vendors as a part of your initial budget. However, a local service, or a company that’s far away but with whom you have a good relationship, will also be good for keeping an eye on quality control.

There are also print-on-demand services that are very reliable if you want to get started immediately. Services like Printful and Printify have fast turnaround times and allow you to sell as many products as possible without assuming the cost of any unsold products. However, the profit margins for these products are smaller because of the cost of individual printing.

Before printing, you need designs that reflect your brand’s goals. If you’re starting a T-shirt business to highlight your own drawings, paintings or digital designs, you’ll need to ensure they are saved as the correct digital files (usually vector files, such as .eps) that can be used by your printing service of choice. If you make highly intricate designs, you’ll probably want to do some test printing to see if everything prints on the shirts clearly. If you’re just starting out with design, there are a lot of free tutorials for using Adobe Photoshop and Canva to create designs.

There are also thousands of great artists whose work you can commission through websites like Creative Market, Fiverr and Upwork. When you find an artist, you can purchase their work outright, but if you have a good relationship with the artist and want to continue working with them, a profit-sharing relationship might be more sustainable for the future.

If you’re stuck on ideas, you can get insight for new designs by checking sales numbers of T-shirts on Etsy or using the tool Jungle Scout (which shows you how many units a product has sold on Amazon). Additionally, a Google trends search of various slogans you want to design for your shirts can show you which are the most popular and probably the most likely to sell.

Once you have the designs ready, customers will want to see how the T-shirts look on real people. Placeit is an easy service to use that gives you a bunch of photographs with blank T-shirt products onto which you can put your designs. You can also look into stock photo packages that include photos of people wearing blank shirts, and you can use Photoshop to put your designs on yourself.

Finally, if you have the time and connections, you can hire a local photographer and get some models for more dynamic action shots. It depends on your budget and how many shirts you’re producing.

When you’re ready to sell, it’s time to choose a sales channel. You can host sales on your own website, but online marketplaces are also an easy way to sell.

If you choose a third-party seller, you’ll have to start an account and set up your store. Services like Etsy, Zazzle and Redbubble are known to sell a lot of clothing and get a lot of customers. You can also sell through Amazon or on social media.

Before choosing, you should check the prices of these services and see which one will be the most sustainable for the long term.

Even if you’re selling on a third-party marketplace, you need a website to promote your T-shirt business. Here are the best e-commerce platforms for building an online store:

  • Shopify : strong sales reporting capabilities, ability to customize storefront with design templates
  • Wix : free plans available, easy user interface
  • Weebly: e-commerce in the lowest-price plan

All of these services can be integrated with a print-on-demand service, if that’s how you’re producing your T-shirts. These make it easy to sell and promote however you choose, and can even ship the merchandise directly to your customers so that you can focus on the creative side of things.

Marketing a fledgling business can be difficult, but there are low-cost ways to do it. If you’re targeting a specific niche, you can look into communities online like subreddits and Facebook groups where you can post your T-shirts to bolster interest.

You could also try to reach out to micro-influencers and ask for their engagement rates to see if they would have decent conversion rates. Influencers that are just beginning to take off are also likely to support a small business just starting out.

Which is better: Printful or Printify?

It depends on which metric you want to save money on. Printify has lower production costs than Printful. However, Printful has better international shipping rates.

How do you create shoppable posts on Instagram?

You can create shoppable posts through tagging the product in the same way that you would tag a person. Set up your Instagram shop first, then you’ll be able to tap items in your photos and link them to a product listing.

What is the average profit margin on a T-shirt?

Most sellers set their profit margin around 50%. So if your cost for the shirt + printing is $10, you might sell your shirt for $20. Setting a higher profit margin may enable you to offer free shipping.

Do I need a business plan to start a T-shirt business?

While you don’t need a business plan to start a T-shirt business, it’s a good idea to create one. The reason being is having a strong business plan will help you stay true to your original vision. Planning out your suppliers, goals and general growth plan will set you up for success in the future.

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T-Shirt Business Plan Template [Updated 2024]

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T-Shirt Business Plan Template

If you want to start a T-Shirt company or expand your current T-Shirt business, you need a business plan.

The following T-Shirt business plan template gives you the key elements to include in a winning T-Shirt company business plan.

You can download our T-Shirt Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your T-Shirt printing business plan: T-Shirt Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Click below to see each section of our free tshirt business plan template. You can also click here to get our t-shirt business plan pdf.

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T-Shirt Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Your T-Shirt!

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Imagine the ability to create a totally custom shirt. You choose the material and style of the shirt, and then the image or graphic you want on the front and/or back. This is the ultimate form of expression. There are no limits to what you can communicate. Some people might show their fanaticism for a particular sports team, others a musician. Or you might have a social message or cause on your shirt. Whatever you may decide, you can print any image on your shirt. 

Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit.

Your T-Shirt! has segmented the market into two groups, organized by the type of product that they purchase. The first group is customers that desire an already created graphic image to be placed on the their shirt. The second group are those that prefer custom artwork to be placed on their shirt. Your T-Shirt! has decided to divide the market by the products that they purchase because it offers an intuitive, easy method of targeting the two different groups. An additional reason for segmenting the market based on the two products is because the demographics for the buyers of the two products are distinct enough to group them separately.

Competition

Your T-Shirt! has identified three competitors, two are local companies, the third is an Internet-based shirt designer.

  • T-shirt World  — This local competitor specializes in silk-screening. 70% of their business is silk-screening with the remaining 30% sublimation. They require a minimum order of 10 with a 2-3 week lead time. This company only uses pre-existing designs for their silk-screening and for sublimations you must use their artist.
  • Shirt Shack  — This local retailer is geared toward organizations or teams with production runs of 20 or more. They do fairly good work but are rigid regarding custom work.
  • Design House  — This is an Internet-based retailer that primarily offers computer sublimations. Design House has a catalog of approximately 200 images for the customer to choose from. They do allow customers to use their own graphic. The quality of the sublimations is mediocre at best because they can only use off the shelf technology.

Our mission is to offer the finest in custom shirt sublimation production. We will offer customers the best product at the best price. Customer’s expectations will always be exceeded.

Expectations

We are going to grow our business to start making a modest profit in year 3. Our name will become synonymous with high quality fashion forward T-Shirts. Everyone will come to us when they want to wear something custom made. We will be able to pay off friends and family by year 5. 

Financial Highlights by Year

Financing needed.

We will be getting a total of $84,500. David will be contributing $19,500 of his own money. We have a loan of $65,000 which will be fully paid by year 5. We will make a small profit starting year 3 and will consider taking on more staff by year 4 or 5 after we pay off the loan completely. 

Problem & Solution

Problem worth solving, our solution, target market, market size & segments.

Market Segmentation

Your T-Shirt! has segmented their market into two distinct groups. As mentioned previously, the two segments are grouped by the type of product they chose. Although Your T-Shirt! is dividing the market by product type, it is effectively dividing the market by age as well since the customers who purchase the custom artwork shirts tend to be older than the group preferring the ready-made graphics. While this is not a hard and fast rule, it is a fairly accurate generalization.

Graphics  — This is group purchases a shirt and has an existing graphic placed on the shirt. This is the less expensive option and lends itself to low production numbers, as low as one, since there is not the inherent expense of artwork creation.

  • 69% are students
  • Median individual income is $26,000
  • Go out to eat 3.4 times a week
  • Listen to 3.6 hours of music a week

Artwork  — This segment prefers having custom artwork created and placed on their shirt. They generally have the image or style in mind and will direct the artist to create it. Occassionally when the customer will not have an exact image in mind but will rely on the artist’s skills to help shape the work. Some of these customers will use Your T-Shirt!’s partner artist, others will have a friend or other service provider develop the art.

  • Median individual income is $42,000
  • Go out to eat 2.7 times a week
  • Listen to 3.3 hours of music a week
  • 18% are using the shirt as a form of communication for a cause or a message

4.2 Target Market Segment Strategy

Your T-Shirt! has chosen these two market segments because their demographics (reasonably young) have the highest likelihood of purchasing a custom shirt. Both of these segments are reasonably young. This is important because most of Your T-Shirt!’s products are T-shirts and younger people tend to wear them frequently.

Music is also an important interest for the target markets since both segments listen to and watch more than average amount of music. T-shirts are particularly popular at music events. This phenomenon may be explained in part by the expressive nature of both music and T-shirt graphics. Your T-Shirt! will provide a form of expression, allowing each customer to choose what aesthetic or idea they want to communicate.

Lastly, the business will be located in Seattle which has a young, hip scene. There are many music and other venues that cater to Your T-Shirt!’s demographic and these will be useful in developing awareness of Your T-Shirt!

Current Alternatives

Pro Tip:

Our Advantages

Your T-Shirt! has two advantages that will use to their advantage to achieve market penetration.

  • Large catalog of graphics  — Your T-Shirt! is developing several strategic relationships with existing graphics companies that have an extensive images catalogs. It would be difficult and expensive for Your T-Shirt! to create their own library of graphics but by developing relationships with companies who own existing libraries, Your T-Shirt! is able to offer its customers an expansive array of imagery. Your T-Shirt! pays a royalty for use of these graphics.
  • Quality of the sublimation  — Due to its networking contacts at Hewlett-Packard, and the use of prototype technology, Your T-Shirt! will be able to produce sublimations of much higher quality than any of their competitors. This gives Your T-Shirt! a fantastic competitive edge. At some point within the next two years this technology may be available to the public, however because of the close contacts Mr. Inkler shares with HP, Your T-Shirt! will always have cutting edge technology available, well in advance of any public release.

Keys to Success

Our keys to success is: 

  • Leverage cutting edge technology as a competitive advantage.
  • Exceed customer expectations by offering high quality products at reasonable prices with quick turnaround times.
  • Employ careful financial and accounting analysis to ensure efficiency and proper controls.

Marketing & Sales

Marketing plan.

The marketing campaign will seek to increase visibility for Your T-Shirt!, emphasizing the ability of the customer to completely customize their design. Your T-Shirt! will use several different venues to communicate this message.

  • Advertising  — Your T-Shirt! will run ads in several teen/young adult magazines whose readership demographics are similar to Your T-Shirt!’s.
  • Youth events  — Many different events will be sponsored as a means of increasing visibility. These include but are not limited to music festivals and sporting events along with the new genre of extreme sporting events.
  • Student groups  — Your T-Shirt! will attempt to gain awareness of the different student groups who actively purchase shirts for their members. Awareness will be achieved through a combination of sponsorship of student organization events as well as advertisements in magazines that specifically target this demographic. 

The sales strategy will emphasize the fact that ordering a shirt from Your T-Shirt! is a very easy and pleasing experience. The sales effort will work on the continual development of the website, the main tool used for ordering. It will be quite important to have a friendly, easy to use web interface for two main reasons. One, there are so many choices available that it could become daunting to the customer. The second reason is that a large portion of sales will be placed on the website. It is imperative to make it so easy that people don’t stop part way through ordering due to cumbersome or difficult instructions. The website embraces the philosophy of making the experience so easy and pleasing that the customer comes back to buy more.

Your T-Shirt! will also rely on three other factors to help boost sales. The first is exemplary customer service. Having excellent service will provide the customer with the feeling that the business is looking out for the customer’s interest. Second, when a customer places an order, they will probably be excited to see the finished product, so Your T-Shirt! will ensure the fastest turnaround time possible. Lastly, sales will be boosted by offering customers a high quality product. We will use high grade cotton shirts and state-of-the-art sublimation printing materials.

Locations & Facilities

We are going to have a small store front with one computer where our customers can put in their own designs. We will have a counter and cash register for those who would like to have help. It will be set up somewhat like a fedex kiosk, most of the work will be done online and offsite at HP. 

Your T-Shirt! will offer customers a variety of options for creating their own custom shirts. The majority of orders will be for t-shirts, however other style shirts will be available. Your T-Shirt! has developed a strategic relationship with Hewlett-Packard (HP) printer division. We will use their printer sublimation technology that allows a computer image to be applied to a shirt in a high quality, high resolution, economically feasible manner. This technology creates an image durable enough to withstand thousands of washings. Its photo-like quality, due to significantly higher printer resolution than anything on the market, will show off any image. The technology is cost effective enough to offer customers the ability to order just one unit. Most other competitors’ costs prohibit printing custom shirts in one-off production runs. Finally, the customer may choose from an extensive library of existing images, supply their own image, or have an artist create an image for them

Equipment & Tools

The store will have a computer kiosk for customers to access the graphics catalog. The customer can then place the order online or take the information to an employee to place the order.

Milestones & Metrics

Milestones table.

Milestone Due Date
Jan 05, 2019
Jan 08, 2020
Aug 08, 2020
Nov 22, 2020
Dec 12, 2020

Key Metrics

Our Key Metrics are: 

  • # of page views and shares on Facebook
  • # of tweets and retweets on Twitter 
  • # of Customers in a month
  • # of higher priced custom t shirts 
  • # of searches for our websites 
  • # of customers calling for more info 

Ownership & Structure

Your T-Shirt! is a start-up organization. It has been formed as a Washington registered L.L.C. by David Inkler. The L.L.C. formation was chosen as a way to minimize personal liability issues for the owner and avoiding the double taxation found in traditional corporations. 

Management Team

Your T-Shirt! will be led by David Inkler and is not his first t-shirt venture. While in college David produced and sold tie-dye shirts. This early business experience gave David valuable insight into the market, the products, and the customer’s needs and desires. Since leaving college David worked in Hewlett-Packard’s printer division, and it was this experience that provided useful business and professional contacts within the shirt sublimation technology industry that he is currently leveraging. After three years in marketing at HP, David went back to school to earn his MBA. David will use his educational skills, his technological business contacts, and his previous shirt industry experience to make Your T-Shirt! profitable. Sales forecasts indicate that Your T-Shirt! will achieve sterling sales for years two and three respectively. Net profit will correspondingly be untarnished.

Personnel Table

2020 2021 2022
Graphic Designer $33,600 $34,272 $34,957
David $31,200 $31,824 $32,460
Bookkeeper (0.67) $31,200 $32,500
In store employee (0.33) $33,600
Totals $64,800 $97,296 $133,517

Financial Plan investor-ready personnel plan .">

Key assumptions.

Our key assumptions are: 

  • There are people with disposable income that will be interested in buying custom t-shirts 
  • People  like wearing shirts that say something as a fashion and personal statement. 
  • Our customers will find us on our website 
  • Our customers will appreciate the convenience of getting t-shirts shipped to their house and will be willing to pay for it. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

 Your T-Shirt! will incur the following expenses for start up:

  • Two Apple Macintosh computers — These will be high end models and utilize the following software: Microsoft Office, Adobe Photoshop and Illustrator, Macromedia FreeHand, and QuickBooks Pro.
  • HP XX Laser Printer — This is a prototype printer not available to the public.
  • In-store computer kiosk — This allows customers to view options for shirts and existing imagery.
  • Website — This will be used for information disbursement as well as ordering.
  • Shelving display unit — To display assorted graphic images on paper for easier viewing.
  • Broadband Internet connection.
  • Two desk/chair/office supplies sets.
  • Small shirt inventory — Inventory will be kept small to lower overhead. This will be accomplished by using a shirt vendor who is one shipping day away, effectively using a just-in-time (JIT) system for managing inventory. 
  • Heat application unit — To make the sublimation transfer.

Start-up Expenses

Legal $1,200

Stationery etc. $200

Computer equipment $6,200

Office furniture $1,000

Sublimation heat transfer unit $2,000

Wesite development $6,500

TOTAL START-UP EXPENSES $17,100 

Sources of Funds

We will need a total of $84,500. David will give 19,500 of his own money. He secured a loan for $65,000 for the startup expenses. Since we are able to break even by the second year, and make profit on the third year. He will start hiring more staff to up the sales by year 5 after he pays off the loan. 

Projected Profit & Loss

2020 2021 2022
Revenue $168,500 $295,000 $432,000
Direct Costs $84,250 $147,500 $216,000
Gross Margin $84,250 $147,500 $216,000
Gross Margin % 50% 50% 50%
Operating Expenses
Salaries & Wages $64,800 $97,296 $133,517
Employee Related Expenses $12,960 $19,459 $26,704
Marketing $3,000 $3,000 $3,000
Rent $12,000 $12,000 $12,000
Utilities $3,300 $3,600 $3,600
Insurance $3,000 $3,600 $3,600
Website Server $1,800 $1,800 $1,800
VoIP + Interent $2,400 $2,400 $2,400
Amortization of Other Current Assets $0 $0 $0
Total Operating Expenses $103,260 $143,155 $186,621
Operating Income ($19,010) $4,345 $29,379
Interest Incurred $2,422 $2,023 $1,609
Depreciation and Amortization $996 $996 $996
Gain or Loss from Sale of Assets
Income Taxes $0 $0 $0
Total Expenses $190,928 $293,675 $405,225
Net Profit ($22,428) $1,325 $26,775
Net Profit/Sales (13%) 0% 6%

Projected Balance Sheet

Starting Balances 2020 2021 2022
Cash $56,400 $18,971 $11,689 $24,982
Accounts Receivable $27,324 $26,550 $38,880
Inventory
Other Current Assets $1,500 $1,500 $1,500 $1,500
Total Current Assets $57,900 $47,795 $39,739 $65,362
Long-Term Assets $9,960 $9,960 $9,960 $9,960
Accumulated Depreciation ($996) ($1,992) ($2,988)
Total Long-Term Assets $9,960 $8,964 $7,968 $6,972
Total Assets $67,860 $56,759 $47,707 $72,334
Accounts Payable $536 $21,645 $21,448 $29,896
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0 $0
Short-Term Debt $9,782 $10,181 $10,595 $11,027
Prepaid Revenue
Total Current Liabilities $10,318 $31,826 $32,043 $40,923
Long-Term Debt $55,218 $45,037 $34,442 $23,415
Long-Term Liabilities $55,218 $45,037 $34,442 $23,415
Total Liabilities $65,536 $76,863 $66,485 $64,338
Paid-In Capital $19,424 $19,424 $19,424 $19,424
Retained Earnings ($17,100) ($17,100) ($39,528) ($38,203)
Earnings ($22,428) $1,325 $26,775
Total Owner’s Equity $2,324 ($20,104) ($18,779) $7,996
Total Liabilities & Equity $67,860 $56,759 $47,707 $72,334

Projected Cash Flow Statement

2020 2021 2022
Net Cash Flow from Operations
Net Profit ($22,428) $1,325 $26,775
Depreciation & Amortization $996 $996 $996
Change in Accounts Receivable ($27,324) $774 ($12,330)
Change in Inventory
Change in Accounts Payable $21,109 ($197) $8,448
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations ($27,647) $2,898 $23,889
Investing & Financing
Assets Purchased or Sold
Net Cash from Investing
Investments Received
Dividends & Distributions
Change in Short-Term Debt $399 $415 $432
Change in Long-Term Debt ($10,181) ($10,595) ($11,027)
Net Cash from Financing ($9,782) ($10,181) ($10,595)
Cash at Beginning of Period $56,400 $18,971 $11,689
Net Change in Cash ($37,429) ($7,282) $13,294
Cash at End of Period $18,971 $11,689 $24,982

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T-shirt Business Plan Template 

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Craft a winning T-shirt business plan in a structured business format that attracts investors and funding.

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T-shirt Business Plan Template

Image 1

Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Business Plan for [Sender.Company] ​

Executive Summary

​ [Sender.Company] (Entreprise Name)is a pop-styled and sports-based t-shirt business geared towards changing the fashion market with cool customer-themed t-shirts to make them stand out.

Established in (Year of Establishment), the [Sender.Company] franchise serves local and international clients.

Market Opportunity

The rise in demand for customizable, sustainable, and unique outfits in the volatile fashion industry has created the need for high-quality and affordable outfits.

With innovative apparel designs and quality fabric, [Sender.Company] aims to fill this gap with long-lasting, authentic t-shirts that make individuals and corporate brands stand out.

Our Products and Services

After starting out our enterprise, [Sender.Company] will provide the listed products and services:

Corporate branding

We create unique t-shirt designs for organizations, companies, schools, and sports teams based on their logos, slogans, and color specifications.

Individual branding

Our expansive design creates authentic customized t-shirts for people based on their personal specifications.

Fashion franchise

We mass produce t-shirts for clothing lines and fashion designers who have an established customer base.

We will begin providing the above products and services on our website at an estimated fee (Mention Amount) for pre-ordered t-shirts.

However, in a growth span of (Insert Timeline for the Milestone), we aim to expand from selling solely online to opening franchises in multiple cities with the highest client bases. We will also include exclusive discount prices for loyal customers and membership programs.

Financial Projections

​ [Sender.Company] projects steady leverage in the coming four years with an estimated annual profit and revenue increase of (Enter Growth Rate).

This will be achieved through flexibility in customer demands, building a remarkable brand, optimizing our market strategies, and enlarging our product range.

Funding Requirements

To achieve our set objectives within the set timeline, we seek investors to raise the initial start-up capital of (Enter Funding Request Amount), which will be used to (Outline Capital Spending, e.g., purchase the fabrics, build an online store, and market the t-shirts).

Market Analysis

Industry overview.

The T-shirt industry operates both online and offline, with a notable shift towards e-commerce in recent years.

Online sales have experienced significant growth due to convenience and a wider customer reach.

However, physical stores still hold relevance, especially for personalized and boutique offerings.

Ideal Client Profile (ICP)

Age: (Age Range)

Income Level: (Income Range)

Profession: (Profession)

Location: (Location)

Lifestyle Choices: (Lifestyle Preferences)

Purchasing Power and Motivation: (Motivation to Buy, Purchasing Power)

Established Businesses

Successes: (Competitor Successes)

Failures: (Competitor Failures)

Challenges to Entry

Establishing a T-shirt business may face challenges like (Legal/Operational/Brand Recognition/Product Transportation/Payment Systems, etc.). Identifying and addressing these challenges will be crucial to our success.

Operations Plan

​ [Sender.Company] will operate on the internet as an e-commerce enterprise, enabling us to reach a wider client base globally. However, we will have a physical office and warehouse fully equipped with printing and branding equipment.

Equipments and Branding

We will use modern direct-to-garment (DTG) printing technology to manufacture and brand high-quality fabrics. Our fabrics will come directly from the silk and cashmere industries, which our trained designers will use to create customized t-shirts.

Quality Assurance

To ensure the maximum quality of our finished products, we will regularly assess the t-shirts in all production stages. Also, client feedback will be collected to improve our products and service quality.

Operation Schedule

Since we are an online franchise, our operations will be 24/7 all year round.

Financial Breakdown

Initial investment.

We request an investment of (Enter Funding Request Amount) to be spent on (Detail how your startup budget will be spent).

Manufacturing and printing equipment cost

E-commerce website construction cost

The cost of the first batch of fabrics

Personnel and Designer acquisition

Initial branding and marketing cost

Operations Costs

Website maintenance

Regular fabric purchasing

Employees salaries

Utilities and Taxes

Equipment maintenance

Income Statement

[Sender.Company] Income Statement

1st Year

2nd Year

3rd Year

4th Year

T-shirt Sales:

Other Revenue:

Total Revenue:

Operating Expenses

Gross Profit:

Tax Payment

Net Income:

Leverage Rate (%)

Confidentiality Agreement

The parties to this confidentiality clause, [Sender.Company] and [Recipient.FirstName] [Recipient.LastName] , acknowledge their commitment to maintaining the confidentiality of the business plan's contents. They recognize the potential for irreparable harm in the event of unauthorized use or disclosure of confidential information. Thus, both parties pledge to return or destroy all records of the confidential information upon request or termination of discussions or agreements.

​ [Recipient.FirstName] [Recipient.LastName] ​

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How to Start a Successful T-Shirt Business: 8 Key Steps and Tips

Plan Template thumb

Free T-Shirt Business Plan Template

Matthew Khalili

12 Min Read

how to start a t-shirt business

Over the last ten years, the revenue of the t-shirt industry has increased by about 26% . That’s why smart entrepreneurs like you are considering starting an online T-shirt business.

Many businesses buy custom t-shirts to help advertise their products or brands. In addition, people love showing their humor with funny sayings and their love for movies and TV with cool pictures.

With a T-shirt business, you can earn a serious amount of money, knowing each person in the US spends $15 a year on it. The interesting part is that you don’t even require a huge investment to start.

But do you know how to get started with your t-shirt business ? This guide is here to help you turn your vision into reality. So, let’s roll up our sleeves and get started!

Why start a t-shirt business?

The business of selling t-shirts has grown a lot lately, thanks to more people shopping online. And with the help of t-shirt business models like print-on-demand, you can run this business by sitting on your couch. Here are some benefits that the print-on-demand model provides:

Benefit #1 — Free Yourself from Inventory!

Forget about renting a warehouse and wrestling with boxes of tees. With drop-shipping, you’re in the design game, not the inventory game.

Just pick your favorite styles (t-shirts, hoodies, onesies, the whole shebang!) and colors, upload your killer design and boom, your personalized store is ready to start selling t-shirts online.

Benefit #2 — Save Time and Effort with Printing Included

Gone are the days of worrying about printing your design onto a t-shirt! Print-on-demand services can handle the entire printing process for you, such as:

  • Eliminating the need for you to find a printer
  • Managing the logistics
  • Dealing with potential printing issues.

Just pick your favorite design, choose your size and how many you want, and that’s it! They’ll take care of everything else, from printing to sending it to your customers.

Remember, the final product will look its best if you give them a clear, high-quality image (PNG & EPS) to work with.

These companies may use various printing techniques like screen printing, digital printing, or direct-to-garment, so choose a service known for producing high-quality garments.

Benefit #3 — You can work from anywhere

This is where things get exciting! Forget the days of commuting and rigid office schedules. With this business model, your workplace can be anywhere with a decent internet connection and a laptop – your cozy home, local coffee shop, or even a sunny beach!

The key to success lies in effective communication. You’ll need to stay connected with your suppliers (the drop-shipping companies) to ensure smooth order fulfillment and with your customers to handle inquiries and build relationships.

Benefit #4: Effortless Order Fulfillment

Shipping? Not your problem! Your drop-shipping partner takes care of that, too. These companies have established networks or partnerships with reliable distribution giants. This ensures your customer receives their order promptly and efficiently. You focus on marketing and sales while they handle the behind-the-scenes magic of delivery.

So, now you know about the many benefits of the online t-shirt business, but how do you begin with it? The following sections in this guide will clarify the process in 8 easy steps.

How to start a T-shirt business in 8 easy steps

  • Choose a niche
  • Create a business plan and get funded
  • Making it legal
  • Prepare the production setup
  • Identify your sales channels
  • Create unique t-shirt designs
  • Set Up an online store
  • Market your online t-shirt business

1. Choose a niche

Start by picking a specific topic or market for your online t-shirt business. This will help you attract the right customers without spending too much money. Successful t-shirt businesses stand out by focusing on a particular group of people or interests.

To find out what your potential customers are interested in, you can look up famous words or phrases they might be searching for online. You can do this with the help of a keyword tool.

Understanding which specific market to enter is crucial when starting a business. Here are some ways to figure out if a niche is worth it:

  • Look at a list of common hobbies on Wikipedia to get some ideas.
  • Think about your interests and the groups you’re part of. Sometimes, going with your instinct works.
  • Visit subreddits dedicated to your potential niche. Observe how many people are talking about it and how engaged they are.
  • Use Facebook’s Audience Insights. This free tool shows how many people on Facebook are interested in things similar to your t-shirt designs. This helps you know if there’s enough of an audience for your shirts on social media.
  • T-shirts inspired by internet culture are among the most popular kinds you can sell. Research has shown that t-shirts with funny designs are perfect for making money.

After you’ve selected your niche, it’s time for you to make a solid business plan for your t-shirt store.

2. Create a business plan and get funded

If you need a loan or investors for business, then a solid business plan is your magic key!

In case you’re wondering what a solid business plan looks like, we’ve created a t-shirt business plan template to guide you through the process.

Just like a blueprint guides builders, a well-structured plan shows banks and investors every aspect of your business, especially the finances.

A business plan can help you extract your business’s estimated costs and projected revenue. This will help you strengthen your financial understanding and likelihood to get your loan approved.

Usually, it’s wiser to ask for just enough money to get started. Then, if you need more later, you can ask for another loan.

Banks are more likely to lend you more money if they see you’ve used the first loan wisely and your business is making money. This approach also means less risk for you.

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3. Making it legal

Once you create a plan, making your business legal is the next thing you would like to focus on. For that, you need to choose a name and see all the legal requirements for your business in your state.

Choose a unique business name. It will help people remember you, secure your place online (like getting a website and social media accounts), and ensure you aren’t confused with competitors.

Here are a few key steps to start:

  • Register your business name.
  • Get a federal tax ID number.
  • Decide on your business structure.
  • Set up how you’ll get paid, not just with cash.

If handling paperwork is not your thing, you can always consider hiring a lawyer to ease things.

4. Prepare a production setup

There are many ways to make printed T-shirts suitable for anyone, regardless of your skills or experience.

If you like hands-on work, consider buying your screen printing equipment. This allows you to control the quality of your T-shirts.

Plus, people enjoy watching these creations come to life on social media platforms like TikTok and Instagram.

The initial cost might be high, but afterward, you’ll only need to spend on maintenance, which means more profit for you.

Alternatively, you can hire local screen printing services. This adds to your initial costs, but working with a nearby business or a trusted distant company helps ensure quality.

For a quicker start, many small business owners use print-on-demand services. They’re fast and let you sell many products without worrying about unsold stock. But remember, each item costs more to print, so your profits will be lower.

5. Create unique t-shirt designs

Once you’re done setting up your production setup, the next job remains to create unique t-shirt designs. Here’s how you start:

Perfecting Your Designs

Start by creating designs that represent your brand’s vision. If your online T-shirt business showcases your artwork or digital designs, save them in the correct format (usually .eps) for printing.

Intricate designs might require test prints to ensure clarity. Beginners can learn design through free online tutorials for software like Adobe Photoshop and Canva.

Collaborating with Artists

Consider collaborating with talented artists from sites like Creative Market, Fiverr, or Upwork. Depending on your relationship and business model, you can purchase their artwork or form a profit-sharing partnership for ongoing collaboration.

Sourcing Design Ideas

If you’re short on design ideas, look at sales trends on platforms like Etsy or use tools like Jungle Scout to understand popular products on Amazon.

Additionally, Google Trends can offer insight into popular slogans or design themes that might sell well.

Presenting Your T-Shirts

Once your designs are ready, showcase them realistically. Use services like Placeit to superimpose your designs onto photographs of models in blank T-shirts.

Alternatively, you can find stock photos of people in blank shirts and edit your designs onto them using Photoshop.

6. Identify your sales channels

When you decide to start selling, picking the right place to market is crucial. Selling directly from your website is an option but can be costly. However, there are online marketplaces that make selling easy, too.

Your Own Website

This is like building your own theater, with total control over everything. It’s great if you want complete branding freedom, but it also takes more effort to attract the audience.

Online Marketplaces

Think of these as bustling marketplaces like Etsy, Zazzle, or Redbubble. They’re already full of clothing buyers, so setting up your shop (like a little stall) is easy, but you’ll share the spotlight with others.

Big Players

Giants like Amazon and Walmart are massive arenas, attracting huge audiences. They can be powerful sales channels, but you might need to pay fees or compete with tons of other sellers.

Remember, the best choice depends on your needs:

  • Compare platform fees and transaction costs to see what fits your budget.
  • Some platforms offer marketing or customer support tools, which might be worth the price.
  • Consider where your ideal customers are hanging out online.

7. Set Up an online store

Once you have finalized your designs and production, the next step is to choose a platform to set up your online store.

While building your website from scratch may seem like a good option, it can be quite expensive due to the cost of hiring developers. To save on costs, it is recommended that you opt for a web-building platform.

Let’s look at some user-friendly e-commerce platforms perfect for setting up an online store:

  • Shopify: Great for detailed sales reports and making your shop look good.
  • Wix: It’s free to start and very easy to use.
  • Weebly: Cheap and includes selling tools right from the start.

These platforms all work well with print-on-demand services, a hassle-free way to produce and ship your T-shirts. This setup allows you to concentrate more on designing and marketing your products.

8. Market your online t-shirt business

Finally, your shop is live now, but how can you reach the masses? The answer is marketing. Here are some key strategies to think about:

  • Social Media: This is one of the biggest places people spend time. For example, you can use Instagram to reach out, especially if you’re targeting a young crowd. Make use of trending hashtags while sharing your products.
  • Search Engine Optimization: Ensure your store tops online searches.
  • Email Marketing: Keep in touch with your customers through emails. Remind them about items they liked, offer deals, and encourage them to return.
  • Paid Advertising: Place ads where your potential customers are already looking, like on their favorite websites or social media.
  • Creating Original Photographs : Consider hiring a local photographer and models to take dynamic and engaging photos of your shirts for a more personalized touch. This option depends on your budget and the scale of your T-shirt line. It’s a great way to give potential customers a real feel for your products.

Considerations for starting a t-shirt business

Starting an online custom t-shirt business might seem easy with current technology, but standing out and being profitable is challenging. Here’s a simplified guide on how to get started:

T-shirt Printing Techniques

There are three main ways to print on t-shirts:

  • Screen Printing: This traditional method produces durable designs but is cost-effective only for large orders. It’s versatile, allowing you to print on various items besides t-shirts.
  • Heat Transfer: This method is more accessible for small batches and allows full-color printing. However, the initial cost for the heat press machine can be high, and the quality may not be as durable.
  • Direct-to-Garment (DTG): DTG works like a regular printer and is excellent for detailed designs. It’s suitable for small orders but doesn’t offer discounts for bulk printing.

Your t-shirt designs should be unique and resonate with your target audience. Ensure high-quality prints using files with at least 300 dpi and a transparent background. Remember, simpler designs can often be more popular.

The durability and feel of your t-shirts are crucial. High-quality materials and printing techniques cost more but can lead to higher customer satisfaction and pricing.

Develop a solid and memorable brand. It should reflect your niche, design style, and quality. A distinctive brand helps you stand out in a crowded market.

Decide whether to stock inventory or use a print-on-demand service. Holding inventory might improve profits but comes with more risk. Print-on-demand is a safer option when starting out.

Dropshipping is also popular, allowing you to focus on design and marketing without worrying about production or shipping.

Starting a successful t-shirt business is a step-by-step process. While having a detailed plan for your shop, product creation, and delivery is essential, it doesn’t guarantee success.

To get ahead, consider every aspect of your business carefully:

  • Pick the best sources for your online design tools, printing equipment, and t-shirt materials.
  • Find the most affordable yet effective ways to print and ship your t-shirts without compromising quality.
  • Craft a plan that will drive more customers to your store. Whether through social media, SEO, or content marketing, find what resonates with your audience.

Doing these things well can significantly increase your chances of building a thriving online t-shirt store.

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Frequently Asked Questions

Can i create an online store for my t-shirt business.

Yes, you can create an online store to sell your t-shirts using the “print-on-demand” business model. This approach doesn’t require a significant upfront investment, and it can also help you save time.

What are the best platforms to sell t-shirts online?

It’s easy to feel overwhelmed with so many options to sell your t-shirts. To simplify things, here are the top 5 places to consider:

  • Etsy: Great for unique items and a large, engaged audience.
  • Shopify: Customizable and easy to use for a personalized store.
  • eBay: Global reach with a trusted reputation.
  • Wix: Ideal for beginners with intuitive design options.
  • Squarespace: Beautiful templates for a sleek store design.

Can I run a t-shirt business from home?

Yes, with the print-on-demand eCommerce model, you can sell T-shirts online without buying or storing inventory. Simply put, you design the T-shirts, and the service handles the rest, from printing to shipping. It requires little to no upfront costs and saves you much time.

How do I determine the right pricing strategy for my t-shirts?

When it comes to pricing your shirts, there are several strategies you can use to match your brand’s needs. Here’s a quick rundown of popular pricing methods:

  • Competitive Pricing: Set your t-shirt prices lower than your competitors to attract customers. Remember, the goal is to build a loyal customer base, not just to make quick sales, so focus on quality.
  • Cost-Plus Pricing: Add a set profit margin to the cost of making each t-shirt. For example, you might add 30% to the production cost to determine the final price.
  • Dynamic Pricing: Adjust prices based on how popular your shirts are. If a design is flying off the virtual shelves, you might increase its price slightly.
  • Bundling: Offer deals when customers buy multiple shirts, like a discount on buying two or more or a “buy three, get one free” offer.

About the Author

business plan t shirt company

Matthew Khalili is an experienced business planning expert and the founder of The Plan Writers. With over a decade of experience in the field, he has helped numerous entrepreneurs in creating investor-ready pitch decks and business plans. Matt has enabled 5000+ startups to raise over $1 billion through his business plan, market research, and financial modeling services. Read more

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T Shirt Business Plan Template

Whether you want to start your own t-shirt business or expand an existing one, you need a business plan. the following t-shirt business plan template lets you know what elements you need to include in a successful t-shirt business plan., fill the form to download 300+ business plan templates.

To ensure your t shirt business success in this highly competitive market, you need a properly structured t shirt business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their t shirt businesses. Using the following t shirt business plan template, you can put together an effective business plan.

Key Success Factors for T Shirt Business​

Despite the challenges of the t shirt industry, We have identified five factors that can help you boost profitability, efficiency, and ultimately success.

  • Control of stock: Maintaining stock control is essential for operators to avoid oversupply and shortages.
  • Establishing a clear market position: A clear and consistent image of the company helps attract consumers.
  • Establishment of brand names: Clothing retailers who supply brand names and gain consumer recognition usually enjoy higher demand.
  • Market-driven production: Retailers that stock clothing items in line with current fashion trends are more likely to attract customers.
  • Experienced employees: Customer service plays a crucial role in a consumer’s shopping experience and influences their purchase decisions.
  • Product display: The store layout and product displays should encourage consumers to purchase goods while reinforcing the image of the company.

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What is a T Shirt Business Plan?

A business plan for a t shirt business is a written document that sets your company’s financial goals and discusses how you’ll reach them.

A solid, comprehensive strategy will serve as a road map for the next three to five years of the t shirt business. Any bank or investor you approach will require a t shirt business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a t shirt business or pitching to investors or venture capitalists.

T Shirt Business Plan

Why You Need a T Shirt Business Plan

If you want to start a t shirt business or expand an existing one, the first thing you need to do is to write a business plan. A business plan is also necessary for attracting investors who want to know if your t shirt business is on the right track and worth investing in.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a t shirt business idea, and may help you better understand your company’s finances and competition.

T shirt business owners who have a business plan grow 30% faster than those who don’t, and 71% of fast-growing businesses have one.

A t-shirt business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for T Shirt Business

Asking family and friends to invest in your t shirt business is a great way to start. Once you’ve set a budget and identified what you’ll need to start the t shirt company, take the services of your friends and family to help you get it off the ground. You might need to present the willing ones a solid business plan to reassure them that their chances of making a profit are good.

Bank loans and angel investors are the two most common sources of funding for a t shirt business. When it comes to bank loans, banks will want to look over your t shirt business plan to make sure you’ll be able to pay it back with interest.

The loan officer will not simply want to ensure that your financials are reasonable in order to gain this confidence. They will, however, expect to see a professional plan. They will be more confident in your ability to run a business successfully and professionally if you have a plan like this.

Angel investors are the second most popular source of finance for a t shirt business. Wealthy individuals who will write a check for you are known as angel investors.They will either want equity in exchange for their capital or will let you have a loan, similar to a bank.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

T Shirt Business Plan PDF and Word

Download our t shirt business plan in PDF and Word here.

How to Write a T Shirt Business Plan

To write a t shirt business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a t shirt business plan, or you can just download our proven sample business plan pdf  to get a better idea.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of t shirt business you have and what stage you’re in; for example, are you a startup, do you have a t shirt company that you want to expand, or do you have a lot of t shirt businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

  • Provide a high-level overview of the t shirt industry
  • The name, location, and mission of your t shirt company
  • A description of your t shirt business, including management, advisors, and a brief history
  • Discuss the type of t shirt business you are operating, Give an overview of your target customers., and how your product differs from competitors in the industry
  • Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
  • And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your t shirt business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

  • Company summary: Your company analysis will describe the type of t shirt business you are running and its future goals. The type of t shirt business you might be focused on (Women’s T-Shirt Business, Men’s T-Shirt Business, Unsex’s T-Shirt Business, Children’s T-Shirt Business.)
  • Company history: When and why did you start your t shirt business?
  • What milestones have you achieved so far? Your milestones could include sales goals achieved, new store openings, etc.
  • Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
  • Locations and facilities: Information about your workspaces or plans to acquire them.
  • Mission statement: An overview of your t shirt company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

You need to include an overview of the t shirt business in the industry analysis you performed before sitting down to write your t shirt business plan.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market research can improve your strategy, especially if it identifies market trends. For example, if there is a trend towards particular designs or themes for t-shirts, it is helpful if your plan enables you to quickly add or modify inventory.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

  • Give a quick overview of the t shirt industry. Define the t shirt business in terms of size (in dollars), historical background, service region, and products.
  • Examine previous trends and growth patterns in the t shirt industry.
  • Identify the market’s major competitors.
  • Age, gender, and general lifestyle of the targeted market
  • Who are the market’s main suppliers?
  • Determine the factors that have an impact on the t shirt industry. These might include government regulatory rules and other businesses’ competitive activities.
  • Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
  • Describe how your t shirt business intends to position itself in the industry. Concentrate on how your t shirt business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for a t shirt business is to identify its target customers clearly. Customers can be categorized into the following segments: college students, sports fans, soccer moms, techies, teens, baby boomers, etc.

The customer analysis section is an important part of any t shirt business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the product will meet those requirements.

Customer analysis may be divided into two parts: psychosocial profiles (why your t shirts suits a customer’s lifestyle) and demographic profiles (descriptions of a customer’s demographic qualities).

In terms of demographics, you should include information on the ages, genders, locations, and income levels of the consumers you want to serve. Because most t shirt businesses serve consumers who live in the same city or town, such demographic data is easily accessible on government websites.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Not least because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

  • Identify the strength of your t shirt business competition.
  • Search for opportunities to distinguish your t-shirt business from competitors.
  • Set your service’s price.

On the market, you will almost certainly discover some extremely powerful competitors, some of whom will be offering t shirts similar to yours at unbelievably low costs. However, not every competitor works with low-cost, low-quality products.

The first step is to determine who your direct and indirect competitors are.

The direct competition consists of other t shirt businesses that offer essentially the same services or products to the same people as you do.

Your indirect competitors are other options customers have to purchase from you that aren’t direct competitors. Other types of shirts and apparel items are included in this category.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your t shirt business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

  • Prices – Are they offer cheaper products or more costly than you and other competitors, what value do buyers get for that price?
  • Quality – Are they offer premium t shirts, the perceived worth in the eyes of the customers
  • Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
  • Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium t shirts? Will you offer unique t shirts that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your t shirt business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a t shirt business involves identifying the target demographic and finding t shirts that suit their preferences.

As part of your marketing plan for a t shirt, you should include:

Pricing and Product Strategy

Your t shirt business must offer t shirts that are different from those of your competitors. Research what your competitors offer and how they price their t shirts. Unique t shirts identifies your t shirt business as the place to go for unique designs and differentiates it from others.

Placing and Promotions

The place is where you have your t-shirt business. List the locations where customers can purchase your products. Do you have a storefront? An online store? Do you operate kiosks or locations at events? Do you sell through other retailers or websites? Describe your distribution strategy here.

Promoting your t shirt business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your t shirts. A few marketing methods you could consider are:

  • Adding extra appeal to the front store of your t shirt store to attract passing customers
  • Marketing in local newspapers and magazines
  • Approaching bloggers and websites
  • Banner ads at local venues
  • Marketing on social media
  • Pay Per Click marketing

You should also think about your t shirt’s Unique Selling Proposition (USP), which should explain why clients should choose you over other t shirt businesses. Ensure that your USP is reflected in your marketing.

Recommended Resources: If you are a DIY business plan writer, you need this guide on how to write a sales and marketing section in a business plan.

Operations Plan

While the previous sections of your t shirt business plan described your goals, your operational plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

  • Who – Personnel in charge of completing specific tasks.
  • What – A breakdown of the responsibilities of each personnel.
  • Where – The location of everyday operations.
  • When –The deadlines for completing tasks and goals.
  • How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Your daily short-term processes include all the tasks involved in running your t-shirt business, such as serving customers, purchasing supplies, and manufacturing shirts etc.

Long-term goals are milestones you hope to reach. It may be the date when you expect to serve your 5,000th customer or when you hope to reach $X in sales. Another example would be when you expect to hire your Xth employee or open a new location.

Management Team

When writing a t shirt business plan, the management section’ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

Management team section in a business plan outlines your t shirt business’s legal structure. If your company is a sole proprietorship , it may simply be one phrase. It might be longer if your company is a partnership or a corporation . You should make it a point to clarify who owns what part of the business.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your t shirt business. Ideally, you and/or your team members have direct expertise in the t shirt business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with t shirt business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running t shirt business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

The final topic to consider in the management area of your t shirt business plan is your human resource needs.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 300? Will sales grow by 3% or 15% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your t shirt business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

  • Assets: Tangible goods with the monetary worth that the company owns.
  • Liabilities: Debt owing to a company’s creditor.
  • Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your t shirt business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $200,000 to build out your t shirt business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $700,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your t shirt business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a t shirt business:

  • Fees for registering a business
  • Taxes and licenses
  • Advertising and publicity budget
  • Business insurance
  • Cost of leasing a production facility
  • The cost of purchasing the initial supply of fabrics, racks, hangers, and packaging materials
  • Operational costs for the first three months (salaries, bills, and other expenses)
  • Start-up inventory costs
  • The cost for the purchase of furniture and gadgets (Printers, telephones, vacuum cleaners, tables and chairs, etc.)

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix. You may, for instance, include some of your t shirt designs.

Bonus Tip: Learn what to include in a business plan appendix while writing a T Shirt business plan.

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Summary of the T Shirt Business Plan

A t shirt business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the t shirt business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your t shirt business.

Do you want to Finish Your T Shirt Business Plan in less the one day?

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With wise business plans Business Plan Template , you can finish yourt shirt business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

Also, you can download our 300+ free business plan templates covering a wide range of industries.

OR, we can develop your t shirt business plan for you

Since 2010, Wise business plans’ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

A combination of social media marketing, influencer collaborations, and email campaigns can be highly effective.

Research and read reviews, request samples, and start with a small order to test the quality before committing to a large production.

Yes, many T-Shirt entrepreneurs start their business as a side hustle and scale up as it grows.

Offering a mix of niche-specific and trendy designs can attract a broader audience while still appealing to specific customer segments.

Download Our T Shirt Business Plan Template

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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How to Start a $41K/Month T-Shirt Business (2024)

business plan t shirt company

Have you ever wondered how to start a t-shirt business? Starting a t-shirt business only requires a little investment and some technical skills. You can start a clothing line and make a great living. We’ll show you how.

One of our success stories is about Sanford Booth. He started his own t-shirt printing company by buying a Big Frog franchise and turning his original investment of nearly $200K into a profit in only four months. He took home $80K the first year, and this year he’s expecting to make $550K! We’ll share his advice for starting a t-shirt company.

1. Which Business Model Is Easiest 2. Skills You Need to Create Your Own T-shirt Designs and Sell Online 3. What Makes a Great Business Name 4. Elements of a Good Business Plan for an Online T-shirt Business 5. Where to Go to Establish Your Business Structure 6. Steps to Take Before You Start Selling T-shirts Online 7. Choosing a Location to Sell Your T-shirts 8. What You Need to Know About Equipment 9. Resources for Team Building 10. How to Manage Your Small Business Finances 11. Paying Taxes 12. Marketing Your Business

Now get ready to learn how to start a tee shirt business.

Step 1. What’s the Best Way to Start a T-Shirt Business?

man measures the t-shirt upflip logo on heat press machine

The first step is to decide what t-shirt business model is right for you. Your t-shirt business should stimulate your creativity, but it should also appeal to your customers’ needs and wants.

Some t-shirt business ideas include:

  • Focusing on a specific target market, such as small business t-shirts.
  • Performing graphic tee design work and printing them yourself.
  • Starting an ecommerce store using Print-on-Demand companies.

You aren’t limited to just one type. Which t-shirt business model(s) you choose will impact every business decision you make.

Sanford’s Big Frog Portland t-shirt franchise focuses on producing and selling custom t-shirt designs made to his customers’ specifications. He decided to get a Big Frog franchise after the 2008 housing market crash caused his real estate career to slow down. He told us:

It cost around $180 to $200K in startup costs, but I was breaking even after the fourth month.

Many consumers start their shopping experience online, so a t-shirt business that can sell clothing in person or online is recommended to start your clothing line.

Keep reading for different types of t-shirt companies.

How to Start a T-Shirts Franchise

A t-shirt franchise like Big Frog gives you a head start on your small business journey. The application process is similar to the interview process for a job.

How to Start a T-shirt Printing Business with Big Frog

screenshot of franchising from bigfrog website

Follow these steps to apply for a Big Frog Franchise:

  • Request information .
  • Get to know the franchisor on a business call.
  • Attend a webinar that goes into more detail about the responsibilities of an owner.
  • Fill out disclosure documents to prove you have the resources necessary to start a t-shirt business franchise.
  • Meet other franchise business owners.
  • Get to know the corporate team.
  • Learn to press T-shirts.
  • Learn about their customer support.
  • Start the franchise.

Every franchisor will have different requirements, but most franchises require a minimum of $100,000 to $300,000 to get you through the first year. This is consistent with Big Frog’s requirements of:

  • No less than $50K liquid assets
  • At least $40K working capital
  • $300K net worth (varies based on regional construction costs)

These numbers are in place because the following are consistent across all of Big Frog’s franchises:

  • $39,500 initial franchise fee
  • Initial investment of $188,344 to $247,944
  • A 6% royalty paid monthly on revenue
  • 1.5% of revenue for marketing costs

Ultimately, this pays off because you have access to proven methods to make a great living printing t-shirts. The top ⅓ of stores open for more than a year make more than $600K in revenue with a 63.5% gross margin. This is comparable to what Sanford told us:

Before you start reading, check out our interview with Sanford. He shared lots of advice about how to start your own t-shirt business that you can use as a step-by-step guide.

How to Start a Brick and Mortar T-Shirt Business

We’ve all been to a brick-and-mortar store. Their business model is selling t-shirts in a building where people can come to the store, try them on, and buy what they like. These stores may sell a single clothing line, multiple clothing brands, or custom t-shirts.

With the rise of ecommerce, this part of the industry is hurting. Closures of retail stores have been increasing for at least the last three years, according to Moneywise . Despite this, Digital Commerce says retail sales have increased around 3% per year since 2007, meaning the stores that stay open are making more money.

This business model works with franchises and stores that run a tight ship. They tend to need sales of $40K per month to be safe. Otherwise, you’ll probably want to start a different way.

Sell Custom T-Shirts

T-shirt companies that run this way focus on a specific brand. This type of business can be a physical retail clothing store, fashion design, e-commerce, print-on-demand service, manufacturing, or a combination of these. A business plan using this model typically focuses on a niche market to satisfy their needs and may expand into other markets later while keeping the brand image.

As a franchise owner, you may want to try to find clients like this to provide printing services. They can become steady clients.

Sell T-Shirts Online

An online t-shirt business focuses on ecommerce through an online store. According to IBIS World, there are 278 business owners selling $582.4 million in t-shirts online for a combined $18.1 million in profit margins. This doesn’t include businesses that don’t classify themselves as an online t-shirt business. Check out their full list of specialized reports .

You can sell t-shirts through lots of websites. Here are the top places to list your t-shirts online:

  • Amazon is the largest online marketplace on the planet. You have to be listed there.
  • Facebook and Instagram Marketplaces are also massive. Some functions can be done through one platform and then work on both, but others have to be done separately. 
  • eBay is another great place to sell t-shirts online. Learn about selling on eBay .
  • Shopify offers an easy experience to set up your own clothing store and connects with most of the bigger marketplaces directly from your shop.
  • WordPress and WooCommerce work great together for super fast ecommerce stores.
  • Etsy is another great marketplace for an online t-shirt business. Check out our guide on creating an Etsy shop .

How to Sell Shirts Online with Print on Demand

tshirt and a computer on a table

You may wish to consider starting a Print-on-Demand (POD) t-shirt business because you don’t need inventory to start selling t-shirts. POD is perfect if you’re wondering how to start a t-shirt business at home.

You simply create a t-shirt design, add it to the print-on-demand company’s garment design software, and connect it to your ecommerce platforms to start selling it. Shopify has a great blog about the top print-on-demand companies.

My favorite is Printful because the graphic tees design software is easy to use, fast for delivery in the U.S., and easily integrates with Shopify, WooCommerce, Facebook, and Amazon. You might want to consider Amazon Merch to sell your t-shirt business designs because they have fast shipping and a huge number of customers.

If you run another type of t-shirt design business, you could hire a developer to drive more revenue by providing printing and shipping services to your client’s customers.

Fashion Designers

Fashion designers focus on designing new clothing that is both stylish and unique. They are primarily focused on the art of their products. When a t-shirt design business reaches this level, the brand is typically at the top of the fashion industry.

They are typically artistic people who make designs and accessories that stand out. They can be self-trained or go to fashion design schools. If you are interested in fashion design education, here are the top 50 schools.

man holding a box full of clothes

Wholesale is focused on selling t-shirts in bulk orders. To do this, you will typically need to offer retailers t-shirts at 50% of MSRP. You might want to implement this strategy once you develop a reputation for your own online t-shirt store. eCommerce solutions have made it easier because you can combine this strategy with print-on-demand services for selling t-shirts.

Here’s a great list of apps that will make wholesaling easier for your t-shirt brand.

Manufacturing

Manufacturing t-shirts is focused on creating t-shirts from field to thread to final garment. This is the most cost-intensive portion of the t-shirt industry because you’ll need a warehouse, fabrics, employees, and machines. That can add up to hundreds of thousands of dollars.

I’d only recommend this strategy at the point in which you are a solidly profitable company, when the only way to increase gains is to buy the machines to produce the garments yourself. Make sure to reach out to a financial expert who specializes in t-shirt manufacturing before doing so.

In case you didn’t gather it from the list of t-shirt business ideas, an online t-shirt business is the most likely way to reach success. After your ecommerce business sees success, you can start expanding and adding other business models to your operations.

Step 2. Learning the Skills

man working on a tshirt design in front of a computer

You can’t start a t-shirt business without learning the necessary skills. There are five basic skills you need to sell t-shirts online successfully:

  • Production and printing
  • Business skills

Let’s dig deeper into each of these to see how they impact a custom t-shirt company.

Design Skills

Before you can sell tees, you need t-shirt designs. T-shirt designs are typically created by someone with graphic design skills. This person takes t-shirt business ideas and makes them a reality.

T-shirt designs will typically include several steps in the design process. The steps to design your own t-shirts include:

  • Draw t-shirt designs using digital software, like Photoshop , Canva , or Illustrator .
  • Have a pattern maker cut the patterns for the design.
  • Build a prototype.
  • Make alterations.
  • Create a tech pack . A tech pack is just the design specifications you give to a clothing manufacturer.
  • Source the materials and begin manufacturing.

This process will change some based on what types of machines you are using. For instance, Sanford uses a direct-to-garment printer (DTG) to print his designs. He told us:

The DTG printer is the most important piece of equipment and costs $22,000.

The printer plus software makes it so the process goes straight from design to print.

I’m not going to go into all the details of each type of printer because it is a highly technical field, but some of the most common printing techniques are:

  • Embroidery machines
  • Sublimation
  • Screen printing

man working on a laptop

There are a ton of great resources on how to design clothes. Here are some useful ones:

  • Best Fashion Design Schools
  • Best Free Online Classes
  • Best Fashion Design Software
  • Best Print-on-Demand Companies

Another crucial step is learning the technology you’ll use. Paying a developer to create a website selling t-shirts online can be expensive. I’ve seen people spend $25K to not get what they want. It’s possible to get good work without understanding how to use the following tech, but you should probably learn about them first.

  • An ecommerce platform (Find Investopedia’s review of the best ones here .)
  • Payment processors
  • Editing software
  • Marketing software

Most tech companies offer free trials or low-cost tutorials on how to use their software. Make sure to use them. They were built to help you make the most of their offerings.

marketing team working together

Relevant marketing will help you reach your target audience and let them know about your t-shirt printing. Without it, finding customers can be a real challenge. Marketing can be done both online and through other channels.

The largest marketing companies expect digital marketing to make up over half of all ad spending for the foreseeable future. To read more of their insights, check out this blog .

You’ll need to be familiar with the three largest ad markets for your t-shirts:

  • Facebook and Instagram

Make sure to familiarize yourself with them; otherwise, you’ll be operating in the dark and wasting a lot of money.

It’s important to have social media accounts connected to your online t-shirt business to build an online presence that will help sell t-shirts online and in person.

Big Frog collects 1.5% of revenue and uses it for marketing franchises. Sanford told us:

One of the big differences between a franchise and an independent t-shirt print shop is that Big Frog has well-defined marketing processes in place that, if you follow them, make it easier to succeed.

Watch the full interview here to see what else Sanford has to say about marketing.

Built-in marketing costs make custom t-shirt printing easier than without a franchise.

Production and Printing Skills

Your t-shirt business will need to produce t-shirts, which can be done through a manufacturer, or you can print your own t-shirts and other apparel products. If you are going to print t-shirts, you’ll need to learn how to make a shirt with different types of machines.

Some of the typical techniques you’ll need to learn include:

  • Direct to garment
  • Transfer printing
  • Cad cut vinyl

Sanford walks you through the direct-to-garment printing process at the 6:28 mark of the interview .

Printsome offers a good infographic on deciding what kind of technique you want to use.

t-shirt printing technique infographic

You’ll want to know screen printing and heat transfer techniques, which means purchasing your own machines or finding someone to teach you hands-on. If you are running a franchise or printing shop, you’ll need to learn which ways work best for t-shirt businesses.

Business Skills

Business skills cover a wide range including accounting, pricing, shipping, and managing inventory. We’ve provided a list of useful resources by business topic:

  • Accounting : Udemy , edX
  • Pricing : Coursera , Udemy
  • Shipping : Shopify , BigCommerce
  • Inventory Management : Quickbooks , Unleashed

Sanford told us that franchises provide you with lots of guidance for your own business.

I get discounts from a ton of places because Big Frog has discounts that save me money on things like payroll, payment processors, and other companies that Big Frog has discounts with.

Step 3. T-Shirt Business Name

You’ll want to choose a name for your own online store t-shirt company. The name shows your personality and voice. Your t-shirt business should take into account the following considerations about brand presence:

  • Will the name indicate your business sells shirts?
  • Is it easy to spell?
  • Will you focus on local sales? If you do, consider including the name of the location.
  • Is the .com domain available ?
  • Is the business name unique?
  • Does your name fit your branding? Check out Big Frog’s logo:

branding logo design of big frog

Big Frog Custom T-Shirts, Inc is the full name of Big Frog. The name clearly states what it does: create custom T-shirts. In addition, it’s memorable. There are not many companies with similar names.

Try out our business name generator . Next, register your business name with the government.

Step 4. Write a T-Shirt Business Plan

You need a t-shirt business plan to define and guide your vision for the t-shirt company. Your plan will drive your t-shirt business by:

  • Guiding decisions
  • Securing financing
  • Developing partnerships with other businesses 

One of the benefits of buying a t-shirt printing franchise is simplifying decision-making because the franchise will specify or help you with:

  • Location selection and lease negotiation
  • Design and layout of the store
  • Recruitment

According to Sanford:

The royalty is the big negative about franchises, but Big Frog really makes it worthwhile.

Your plan should evolve to allow your t-shirt business to change with the market. Check out some of our favorite resources for planning.

We’ve gathered templates to help you develop your business plan. Here are some of the best:

  • One-page business plan
  • U.S. Small Business Administration (SBA) business guide
  • State-specific templates
  • Business plan template for a startup business
  • How to Write a Business Plan
  • SCORE’s free plans and startup assistance resources
  • The Complete Business Plan Course (includes 50 templates)

Check out our interview with Mike Andes to get step-by-step instructions on business planning:

Step 5. Establish a Legal Structure

Starting a t-shirt business requires getting a business license, tax permits, and choosing how to classify your business:

  • Sole Proprietorship : Most franchises will not allow you to run a sole proprietorship because there is no liability protection, but it’s the least expensive way to start a business. Fill out a Schedule C to get started. Consider joining the American Independent Business Alliance .
  • Limited Liability Corporation (LLC) : Each state has different requirements. Check your state’s requirements . You might choose to register in a different state than where you live to reduce the cost of doing business. Check out the top 10 states to get an LLC.
  • Corporation : If you intend to sell stock or raise funds by selling equity, you might want to become a corporation. Otherwise, stick to an LLC.
  • Partnership : Normally, legal firms operate as partnerships. Unless there is a specific reason you need a partnership, it is better to do a multi-person LLC. Investopedia has good information about partnerships and corporations here .
  • Franchise: Buying the right to use a company’s processes and intellectual property to run one of its locations. Franchising.com has two franchise opportunities to start a t-shirt business in the United States. Big Frog is the only Direct to Garment (DTG) t-shirt franchise.

For best results, hire legal representation with experience starting a business, like an attorney, accountant, or tax specialist. They’ll help you start your custom t-shirt business and start selling designs faster.

Learn more about business structures .

Get an Employer Identification Number (EIN)

You’ll need to apply for an EIN from the Internal Revenue Service. It’s free, but you must go online during normal business hours. An EIN is necessary if you want employees or financing for your online t-shirt business.

Licenses, Permits, and Tax Forms

woman holding a licenses and permits brochure

Each location has different licenses, permits, and tax forms required. Use the SBA License and Permits page to identify what your custom tees company needs. Keep reading for information on different legal structures.

Step 6. Getting Ready for Customers

Your t-shirt business is now an entity, but there’s more. 

The order you complete the rest of the steps, you’ll depend on your resources, skill sets, and the type of t-shirt company you start.

There are six areas of business you’ll need to make decisions about:

  • Location: Where will you be working?
  • Inventory: What will you sell, and how will you pay for it?
  • Employees: Will you have employees, and how will you make sure it is a safe environment?
  • Finances : How will you keep track of transactions and financial records?
  • Insurance : How can you protect what you are building?
  • Marketing : How will you find customers?

Step 7. T-Shirt Business Location

woman holding a tablet with laptop and a coffee on a table

You might need a physical t-shirt business location. Connecting with local business owners is easier if you are near your target market. If you have enough products, you’ll need a business location or fulfillment center . Otherwise, you may want to choose the location based on the wealth distribution of the area, the price of space, or choose a central location that is convenient for more people.

When deciding to rent a space for a clothing line, consider:

  • Do you need space for screen printing equipment and inventory?
  • Are you running an online t-shirt business? If so, you can run it from home.
  • Will customers be coming to your small business?
  • Does your t-shirt store have inventory?
  • How will you display your t-shirt designs?
  • How much space is needed to store your t-shirt designs?
  • Will you host a traveling pop-up t-shirt store?

When opening a t-shirt company, you should rent space if you store inventory. You’ll want to plan ahead based on whether the space is a warehouse for an ecommerce store or a storefront where you can display your own t-shirt designs.

Franchises will typically help new business owners find a spot that works based on their previous experience. This can make a huge difference as every town seems to have locations that are just cursed to cycle through businesses.

To find spaces to rent in your area, contact a local commercial RE agent .

How to Start a T-shirt Business From Home

Each city and state has different requirements for where a business is allowed to be located. Local ordinances and franchises might not allow a t-shirt business to be home-based.

How am I supposed to start my t-shirt brand with so many rules for a small t-shirt business? Just search the Municode Library to find your city regulations.

Finding a Good Spot

When looking for a space to rent, consider your ideal client and what stores they might frequent. For instance, a t-shirt printer might do well in a high-traffic mall or a space with a high density of local businesses. Finding the right place will take some research, which will be much easier after considering your marketing efforts.

Step 8. Inventory, Screen Printing Machines, and Product Displays

man holding a mobile phone with an inventory screen

A new t-shirt store needs inventory unless you are starting an online t-shirt business with print-on-demand. You’ll need the t-shirts you’ll be selling, product display stands, registers, computers to design t-shirts, and the machines for adding designs for shirts. You may need several machines based on the many different types of t-shirts. These can range from heat presses to DTG printers to embroidery stations.

Sanford uses the DTG printers for most of his work. He told us, 

I even work with other print shops on a referral basis to let them earn revenue on small print runs that they’d normally lose the revenue because they can’t afford the setup.

I have found that kit.co is a good starting point to see what others suggest.

Startingaclothingline.com offers a list of manufacturers by location and type of clothing. It’s a great place to start when looking for manufacturers.

Used Printing Machines and Product Displays

Printing machines and product displays can often be found at huge discounts if you buy them used. You can find printers and product displays through online markets, pawnshops, going-out-of-business sales, and other places.

When buying a franchise, they may specify the exact machines you should use. For instance, Big Frog uses Brother DTG Printers.

Considering buying an existing business? The equipment and inventory should be included in the purchase price. Learn more about valuing an existing business in our guide about buying businesses. Then check our business listings for available print shops .

Step 9. Employees

bearded-guy-working-on-heat-press-machine

Sanford emphasized the importance of hiring people who are better at their assigned roles than you are:

You’ll need employees. Big Frog wants its owners to build the business rather than work in the business. Keep reading for more information.

Tax Filing and Withholding

Federal and state tax filing requirements apply to new employers. You must keep records of employment taxes for a specific duration, including special forms and accounting for state taxes. (Please remember: I’m not licensed to give legal advice on the duration, and the IRS has been known to change things.)

Don’t worry! We’ve got you covered! Check out the IRS guide for employers .

Federal Employment and Labor Law Posters

All employers must display Workplace Posters , which you can download from the website.

Other requirements include:

  • Employment Eligibility Verification (Form I-9)
  • State’s New Hire Program
  • Worker’s Compensation Insurance
  • Disability Insurance (varies by state)
  • Occupational Safety and Health Administration (OSHA)

Job Posting

office chair and a hiring sign

Hiring people requires posting “now hiring” signs and posting on prominent job boards. Some places you can start posting job requirements are:

  • Zip Recruiter

Sanford told us:

I prefer LinkedIn because it lets me set up screening questions before I post the job posting. That really helps me screen candidates better.

Prepare a list of questions for interviews and simplify your hiring process. Indeed offers a resource guide to help you make better hiring decisions.

Sanford suggests including your employees in the interviews. He told us:

It helps give them ownership, and it’s important they like who they work with.

Compensation

woman holding a cheque and a cash

Employees are typically a company’s biggest expense. There are three common pay structures in business. Each fits a different scenario. Let’s take a closer look:

  • Salary: You might want to assign yourself a flat weekly or monthly rate for budgeting purposes.
  • Hourly: This pay structure tracks the hours an employee works and pays them a set hourly rate, but it doesn’t reward performance.
  • Commission: If you only want to reward performance and not time, a percentage of revenue is the way to go.
  • Hybrid Models: Hybrid models combine two pay structures. Combining hourly and commission encourages employees to help drive sales.

I pay my employees $14 to $16 per hour.

The article “How to Create a Pay Structure That Promotes Team and Company Growth” offers some insight into pay structures.

Step 10. Financial Management

income statement, calculator and a marker

A successful t-shirt business manages the financial aspects. Sanford emphasized the benefits of managing margins:

Your margin is crucial. If you don’t manage it, no matter how much you sell, you’ll lose money. I typically aim for 65%.

He also discussed the importance of following up with your clients: 

During the slow months, January, February, and into March, I’ll reach out to my routine customers and make sure they don’t need anything. Following up makes a huge difference in how much you make.

You may need some extra funds to start your clothing brand. To find banks that work with small businesses, use this resource .

Let’s look at some tricks you can use to help your clothing line become profitable.

Budget! Budget! Budget!

A budget is the most important tool you can use in business. Without it, your high-quality t-shirts might not make enough money during the first few years.

However, be careful using spreadsheets. According to Ray Panko , professor of IT management at the University of Hawaii, “ 1% or more of all formula cells ” contain errors. 

Try using accounting automation to save money over hiring a full-time accountant to deal with paperwork. Some of the best free budgeting software include:

  • dsBudget : This open-source software requires some development experience.
  • QuickBooks: This popular resource is used by millions to make their accounting easy by setting up rules, connecting with their bank(s) directly, and more.
  • Xero : I was introduced to them through an Australian client, and people love them. In my experience, it allows you to automate most of your processes but is meant to be set up by an accountant and software developer so that the platform works specifically based on your location(s) tax needs.

If you’re running an online t-shirt business, such as print on demand from home, you’ll need to make far less. My break-even point is 35 t-shirts for every $100 of expenses. You need to review your costs often because material pricing changes regularly.

How to Start a T-shirt Business with No Money

man showing an empty pocket

Starting a t-shirt company doesn’t cost a fortune. While it cost Sanford “$180–$200K for the franchise fee, equipment, and building with remodeling,” other shirt entrepreneurs have started a t-shirt printing business for less than $1,000.

In our interview with Marcus from Portland Gear, Marcus suggests beginners use the following to start a t-shirt business:

  • Shopify : Get a free 30-day trial of Shopify with our affiliate link.
  • A print-on-demand company : I prefer Printful.
  • Social media marketing : This might be less than $500 per month and is typically more economical than other options.

Hear more from Marcus below:

Common Funding Paths

eCommerce entrepreneurs often fund their t-shirt online store with personal funds, but you can also consider taking on:

  • Loans from family or friends
  • Business partners
  • Government programs

The SBA offers free courses on financing options and funding programs . For info on using personal funds to start a business, check out this article from The Hartford.

Alternative Sources of Funding

You might also want to consider the following ways of getting into the t-shirt printing industry.

  • Crowdfunding  
  • Credit cards
  • Home equity loan
  • Rollover for business startups (ROBS)

Develop a Pricing Structure

How you price your clothing brand will impact how people view it. If your prices are too high, customers will go elsewhere. Too low, you’ll lose money. Based on the rules of thumb presented by Marcus in his interview:

Direct-to-garment typically charges 60-70% margins or around 45-50% for screen printing, but it fluctuates monthly based on how many non-profits I’m working with.

You can use this online calculator to estimate your price points:

[forminator_form id=”32022″]

Increase Prices Every Year

Inflation occurs every year. You might need to raise your prices by 5% per year to keep up. In this high-inflation environment, you may want to increase your prices quarterly or monthly. It gives you room to increase wages and make some extra money for your online t-shirt business.

It’s easier to raise prices when your customers expect it. One way to help prepare customers is to follow this process:

  • Send an email in November letting your customers know that prices will be going up at the beginning of the year.
  • Book enough online t-shirt business to keep you busy through the slow months (January to March).
  • Raise prices on January 1st. 

Step 11: Sales Tax and Insurance

sales tax and insurance stamp

Sales Taxes

All but five states, and some cities (or counties), require sales tax. You can find a guide on applying for sales tax on TaxJar . After you register to pay sales taxes, you will need to keep track of the sales to pay them according to state laws. I would highly recommend speaking with an accountant that specializes in taxes to help you comply with your business’s unique needs.

Get the insurance you need based on the type of business. You’ll need unemployment insurance and workers’ compensation if you have employees. You may also want general liability and cybersecurity insurance to protect against unforeseen events that could cause your clothing line business substantial losses.

Step 12: Marketing

woman-working-on-a-laptop

Now you’re ready to sell shirts. You have the location, equipment, inventory, and employees—but no clients!

How are you going to let people know about your online t-shirt business?

Marketing is crucial for a custom shirt business. Franchises have an advantage here because they already have built-in clients and a marketing budget. They’ve also figured out what works. 

Sanford told us: 

I started with print media, radio commercials, a TV commercial, and tons of direct mailers, but that got expensive. Then I started cold calling, following up with previous customers, then digital marketing has really made a difference.

More Marketing Tips for T-Shirt Businesses

He also suggests:

  • Building relationships. Networking is what makes a business pay off.
  • Continually focusing on SEO for your ecommerce business. Start by familiarizing yourself with Google requirements .
  • Checking customers’ previous print jobs to give you ideas on how to sell more shirts.
  • Following up! It makes a difference.
  • Using analytics.

Use software like Hootsuite to manage your online t-shirt business and social media accounts easier. You can schedule posts, assign team members to manage specific sites, and access all your platforms in one place. In addition, they keep up with the requirements for each platform and update you on developments via a dashboard.

Hubspot CRM also makes managing clients and vendors easier. You can integrate it with almost everything, including emails, invoicing, inventory, and your accounting to make sure that you know what is going on with every client. 

Influencers

young female influencer filming a video

Want to know what styles and designs are trending? Follow suppliers, competitors, and influencers to see where communities are heading. Some of the top influencers to follow are:

  • Elon Musk : Let’s face it, both Sanford and I think he’s a rockstar. He mixes jokes, insight, and enthusiasm to spread his message. He’s the founder of six companies and the CEO of Tesla and SpaceX. We can all learn from him.
  • Screen Printing Blogs : Want a list of 40 blogs focused on t-shirt printing? Check out this one. 
  • SEO Influencers: Rand Fishkin , Danny Sullivan ,and Neil Patel

Go Forth and Start Your Own T-Shirt Business!

Whether you’re selling online or have a storefront, ask yourself the following questions:

  • Do I know how to start an ecommerce store?
  • Is it worth it for me to sell online?
  • Will I be comfortable speaking to clients?
  • Am I starting a clothing line this year?
  • Why am I starting a clothing business?
  • Do I need employees or advice to get started?
  • What will I need to feel successful?

Now that you know how to start a t-shirt business, take the next step. Start your own!

The truth is, all it takes is a great idea, some skills in graphics design, and a good marketing strategy to get started. As Sanford told us:

When I went to see the people at corporate, I knew a Big Frog Franchise was right for me.

Once you’ve mastered the art of selling shirts, you can expand to hats, jackets, socks, or anything else that will go well with your collections. Where do you get inspiration for your collection?

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business plan t shirt company

Brandon Boushy

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business plan t shirt company

Fantastic blog! I've been mulling over the idea of launching a t-shirt business, and your post offered some invaluable guidance. I'm eager to learn more about sourcing trustworthy suppliers for t-shirts and printing services. Additionally, could you share some beginner-friendly marketing tactics for this field? Your insights would be greatly appreciated! if you're interested in screen printing, check out this link: https://screenprintdirect.com/

business plan t shirt company

Thank you for this insightful guide on starting a t-shirt business! I've been considering venturing into this industry for a while now, and your article has provided me with a solid foundation to kickstart my journey. However, I still have a lingering question in my mind regarding the most effective marketing strategies for a niche t-shirt business. Do you have any specific recommendations or case studies that highlight successful marketing tactics for reaching target audiences efficiently? Any additional insights would be greatly appreciated. Thanks again for the valuable information

business plan t shirt company

Did leave one stone unturned. Shopify is only a penny a month for your first 3 months. Free trial is only for 3 days. Update the article

business plan t shirt company

Hey Brandon! Very throrough post. I can see you went to work and left no stone unturned. Keep up the great work! Cameron in Corona http://www.PriorityScreenPrinting.com

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Tshirt Design and Sales Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fashion Industry » T-shirt Printing

TShirt Design Business

Are you about starting a T-shirt Business online ? If YES, here is a complete sample T-shirt printing business plan template & feasibility report you can use for FREE .

Starting a T – shirt design and sales business is of course one of the many businesses that can be started in any part of the world and the owner of the business can still penetrate the world market once the design is good and it meets a need in the fashion market; everybody whether old or young have need for clothes most especially T – shirts for casual wears.

Entrepreneurs who intend starting a clothing line business can start their own T – shirt design and sale business from their home on a small scale and service a customized market or big time investors can open a clothing factory and dominant both the U.S. market and the international market.

The bottom line is always that there is always a ready market for manufacturers of clothes. All a designer need to do is to ensure that he or she carves a niche for his business and they work hard to build their brand name to be accepted beyond his / her city of operations.

T – Shirt design and sales business just like most businesses, thrives on creativity, branding (media hype and what have you) and good business skills. Any aspiring entrepreneur can start a T – shirt design and sales business, as long as they are creative, they can get people to promote their brand and they have good business skills.

The starting size of this type of business doesn’t really matter as long as the business is built on the right foundation and with the right combination of skills and talents; after all, a world renowned clothing line – Coco Chanel started from a little hat shop in a street in Paris and today they are all over the world.

One thing is certain, once you are creative, you will be able to come out with a unique style. In the clothing line industry, you signature is your style. Another important factor that counts in this line of business is the brand name and perhaps the logo of the clothing line.

If you look at the leaders in the clothing line business you will realize that they deliberately choose a name and create a logo that best communicate how they want people to perceive them. Once you are able to secure a good name for your T – shirt design and sales business and then hire experts (graphic artists) to help you create a compelling logo; if you don’t mind, you can follow the trend in the industry.

A Sample T-Shirt Design & Sales Business Plan Template

1. industry overview.

The fashion industry is indeed a highly thriving industry all over the globe for obvious reasons and T – shirt design and sales is a subset of the industry. There are various clothing label; some are national brand and some others are international brands.

The fashion industry, especially cloth / T – shirt making business was not as easy as it is now; before now, clothing was handmade based on demand by individual. In the 20 th century after the invention of sewing machines (industrial sewing machines) it became pretty much easier to produce T – shirts en mass.

Technology indeed is responsible for opening up the clothing industry. T – Shirts can now go through factory system of production and still maintain good quality and standard sizes. With that, it is easier for retailers to order and sell T – shirts at fix prices in department stores and boutique et al without stress.

The fashion industry is a creation of the modern age and fashion style changes with rapid astonishment and in most cases people go back to the past to re – introduce old fashion. The fashion industry is indeed a rapidly changing industry; fashion trend will always come and go at different season.

The bottom line is that successful clothing labels (T – shirt designers) have a thorough grasp of the market and they know how to meet their needs or cajole them to accept what they have to offer; they are always creative, flexible and ready to either detect the trend or move with the trend.

No doubt, a retailer or wholesale distributor of T – shirts can order for various sizes of clothes from anywhere in the world and sell in his or her country without even visiting the production factory. As a matter of fact, any clothing line based business is one business that has the capacity to survive regardless of what is happening in the economy of the world.

Economic downturn or even a galloping inflation does not in any way affect the sale of clothes; people can’t do without wearing clothes. For instance, you can’t find even the homeless people in America not wearing clothes.

From time immemorial, the fashion industry is known to be one of the largest employers of labor (both directly and indirectly) in the united states of America.

Some of the leading labels in the fashion industry are from the United States of America. Although, some clothing labels outsource the production of their clothes to other parts of the world; predominantly Asian countries, just in a bid to cut cost.

Some cities of the world are considered to be fashion hubs; they dictate what happens in the fashion industry. The cities are Paris, Milan, New York City, Tokyo and London. These cities are known to host fashion exhibitions; designers who want to play at the global stage ensures that they exhibit their clothing collections to fashion enthusiast during fashion week in any of the cities mentioned above.

As a T – shirt designer, once your brand / label is accepted in any of the fashion capitals of the world, it won’t be too long before you become a globally recognized clothing label – brand.

2. Executive Summary

Richards Peal™ is an international clothing line with a bias for designers T – shirts that will be located in Beverly Hills, California.

We have been able to secure a large warehouse in a strategic part of town that will be converted to our T – shirt production factory. We were able to out rightly buy over the facility with the help of our bank and support from family and friends.

Richards Peal™ will be involved in the production of T – shirts and other casual cum sport clothes, and the likes, that will meet the needs of male, female, young adult and children. Our business goal is to become one of the leading T – shirt designers in the United States and we will make sure that every T – shirt or clothes that leaves our factory can favorable compete with the best brands in the industry.

Our workers are going to be selected from a pool of talented T – shirt designers in and around Beverly Hills, California and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce especially T – shirt designers through the required trainings that will position them to meet the expectation of the company and to compete with leading T – shirt designers in the United States and throughout the globe.

We have put plans in place to build a state of the art clothing line production factory in Beverly Hills, California, which is exactly why we have entered agreement with some manufacturers of sewing machines to produce customized sewing machines for us that will give us the quality of clothes that we want to be known for. Our factory will be well equipped and we will ensure that we follow the trend in the industry.

Richards Peal™ will manufacture high quality T – shirts for both the high end customers and also for low income earners; we want to become one of the people’s choice whereever our T – shirts are put up for sale. Apart from mass production of T – shirts, we will also be engaged in customized production of T – shirts for customers based on their demands.

We are quite aware that there are some clients such as sporting clubs, political parties, schools, churches and organizations that would need quality customized T – shirts for specific purposes and we are well prepared to deliver as requested.

  • Ownership Structure/Founder’s Biography

Richards Peal™ is owned by Richard Crespo – Pablo and family. Richards Crespo – Pablo is an Italian – American fashion enthusiast with over two decades of experience in the fashion industry. He will occupy the position of the chief executive officer (CEO) / President of the organization.

Richard Crespo – Pablo has Degree in Fashion Designing from Milan School of Fashion and also an MBA from Harvard. He is a well – respected figure in the fashion industry, prior to starting Richards Peal™ he was the creative director in one of the world’s leading fashion label that is based in Milan, Italy.

He will run the company with two of his children and also some protégées (core T- shirts designers and market and sales experts) of his that he has trained over his working years as a fashion icon in both Italy and the United States of America.

3. Our Products and Services

Richards Peal™ was established with the aim of producing high quality and highly fashionable T – shirts for men, women, young adults and children. We know that quality is a key factor that will help us sell our brand which is why we have but in place a competent quality assurance team that will ensure that all our T – shirts meet and even surpass our customers’ expectations.

We will work hard to ensure that Richards Peal™ is not just accepted nationally in the united states of America, but also in other parts of the world.

4. Our Mission and Vision Statement

  • Our vision is to establish a T – shirt design and sales company whose brand will not only be accepted in the United States of America, but also in other parts of the world.
  • Our mission is to establish a T – shirt design and sales company that will design and produce high quality T – shirts and casual clothes for male, female, young adults and children; a T – shirt label that will compete favorably with international T – shirt labels like Ralph Lauren, Polo by Ralph, Tommy Hilfiger, Hugo Boss, Gap, Lacoste, Nike, Levi Straus, Adidas, Diesel, Nautical, Puma, Prada and Rebel (Children’s T – shirts) et al at the global stage.

Our Business Structure

Richards Peal™ T – shirt design and Sales Company, is a company that intends opening small, but hope to grow big in order to compete favorably with leading T – shirt design and sales labels in the fashion industry both in the United States and on a global stage.

We are aware of the significance of building a solid business structure that can support the picture of the kind of business we want to own. This is why we are committed to only hire the best hands that we can attract.

Despite the fact that Richards Peal™ T – shirt designs and sales company will start operation from a single factory in Beverly, California, we have a holistic view of the kind of business we want to build; we want to grow to the level where we will build factories in Thailand and China.

Our T – shirt brand is going to be specifically designed to penetrate not just the United States market, but also the world’s fashion industry.

We want people of all walks of life across the globe to someday put on our T – shirts; we want to see our T – shirts being worn in Paris, in London, in Tokyo, in Lagos, in Madrid, in Johannesburg, in Buenos Aries, in Sao Paulo, in Port Elizabeth, in Dubai and all over the nooks and crannies of the world.

At Richards Peal™ T – shirts design and sales company, we will guarantee that we hire people that are qualified, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

Chief Executive Officer (Owner), General Manager, Human Resources and Admin Manager, Sales and Marketing Executive, Accountant, Fashion Designers (With Bias in T – shirts design and casual clothes), Quality Control Officer, Tailors, and Factory Workers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

General Manager:

  • Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Responsible for fixing prices and signing business deals
  • Responsible for recruitment
  • Responsible for payment of salaries
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Contributes to team effort by accomplishing related results as needed.
  • Responsible for managing the daily activities in the factory
  • Responsible for supervising all the employees
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office and factory activities.

Sales and Marketing Manager

  • Manage external research and coordinates all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyzes the volumes of transactional data generated by customer purchases
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Receives payments on behalf of the organization
  • Issues receipt to customers
  • Prepares financial report at the end of every working week
  • Handles all financial transaction on behalf of the company
  • Interfaces with the organization’s banks
  • Responsible for payment of tax, levies and utility bills
  • Any other duty as assigned by the CEO / store manager

Fashion Designers (with bias in T – shirt designs)

  • Responsible for designing T – shirts and casual clothes) to meet the latest trend
  • Stays abreast with the dynamics of the fashion industry with key interest in T – shirts and casual clothes
  • Research and advice the organization on style, size and other trendy fashion statements.

Quality Control Officer

  • Ensures that all the T – shirts and casual clothes in our production line meets the required quality before they are released in the market
  • Make certain that production and manufacturing lines perform efficiently, coordinate employee efforts, and facilitate communications between management and production departments.
  • Devises ways of improving the manufacturing process to ensure higher-quality and durable T – shirts
  • Ensures that manufacturing production lines run smoothly and generate a consistently suitable output for their employers
  • Ensures that the organization work in line with international best practices
  • Handles any other responsibility as assigned by the general manager

Tailors (Industrial Sewing Machine Operators)

  • Responsible for sewing T – shirts and casual clothes as instructed by the supervisor / fashion designer
  • Responsible for cutting clothing materials to fit the expected design and size
  • Handles any other duty as assigned by the general manager

Factory Workers:

  • Responsible for ironing and packaging of T – shirts and casual clothes
  • Responsible for movement of equipment and raw materials as required
  • Ensures that toiletries and supplies don’t run out of stock
  • Cleans both the interior and exterior of the factory, machines and other equipment
  • Handles any other duty as assigned by the general / floor manager.

6. SWOT Analysis

Richards Peal™ intends to build a world class T – shirts design and sales business that will manufacture T – shirts and casual clothes for men, women, young adult and children. We will be based in Beverly, California, but we will not restrict the sale of our T – shirts and casual clothes to the U.S market alone, we will sell our product in other parts of the world.

In other to achieve this in a highly competitive industry like the fashion industry, we must ensure that we critically look through our strength, our weaknesses, the opportunities available in the industry and the threats that we will are likely going to face.

Because of the nature of the business we are involved in and the brand we want to build, we were able to hire the services of an HR and Business consultant with bias in fashion and retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Richards Peal™ T – shirt Design and Sales Company;

Perhaps one of our strongest strength could be attributed to the quality of employees and the latest machines and equipment that we have in our T – shirt production factory. Our chief executive officer, Mr. Richards Crespo – Pablo will be bringing his vast wealth of experience to the table and that is indeed a huge positive for Richards Peal™ T – Shirts Design and Sales Company

A major weakness that may count against us is the fact that we are a new T – shirt design and sales company and we don’t have the financial capacity to compete with multi – billion dollars fashion label like Ralph Lauren, Polo by Ralph, Tommy Hilfiger, Hugo Boss, Gap, Lacoste, Nike, Levi Straus, Adidas, Diesel, Nautical, Puma, Prada and Rebel (Children’s T – shirts) et al when it comes to controlling the market or detecting the trend.

  • Opportunities:

One thing is certain, whether good or bad- people will always look for clothes to wear and on the average they go for T – shirts simply because it is cheap. Besides, the opportunity for clothing line to sell their clothes is massive and we hope to leverage on these opportunities to sell our T – shirts.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new T – shirts design and sales company in same location where our target market exist who may want to adopt same business model like us.

7. MARKET ANALYSIS

  • Market Trends

In recent time, the fashion industry relies more on mass market sales for them to make the kind of income that will sustain the business.

The mass market takes care of a wide range of customers that cuts across both the rich and the poor. Most of the new clothing lines that are trying to catch – up with the market often produce ready-to-wear clothes using trends set by leading fashion labels.

What they do is that, they try to see the direction of the trend as established by renowned fashion brand before producing their own versions of the original look by making use of cheaper fabrics and simpler production processes which can easily be done by machines.

They can comfortably sell such product at a cheaper price to the masses who can’t afford to by the original which is often way too expensive for the common man.

T – Shirt designers and fashion designers now leverage on the runway – fashion expo to promote and attract market for their products. Any fashion designer who is recognized in Paris, Milan, New York City, or London can comfortably become a global recognized fashion label.

Small start – up T – shirt designs and sales companies leverage on small markets such as companies, churches, schools, organized groups and sport fans to sell their T – shirts. This group of people can order large numbers of customized T – shirts for special purposes.

For example, a political party enters into a business deal with a T – shirt design and sales company to help them produce shirts to be used by their supporters during political rallies and campaigns.

8. Our Target Market

No doubt the clothing line industry has the widest range of customers; everybody on planet earth wears clothes howbeit different designs, quality and style. In view of that, we have created strategies that will enable us reach out to people that cut across different classes in the society; we will produce T – shirts and casual clothes for male, female, young adults and children.

We have conducted our market research and survey and we will ensure that our T – shirt label is well accepted in the market place. These are the different group of people that we will be producing T – shirts and casual clothes for;

  • Young Adult
  • Corporate Executives
  • Sports Men and Women (sport clubs)
  • Churches (Customized church robes)
  • Political Parties

Our competitive advantage

Our competitive advantage as a T – shirt design and sales company is the fact that we are going to produce T – shirts and casual clothes for a wide range of people; we will produce for both the rich and the poor.

Another competitive advantage for Richards Peal™ T – shirts Design and Sales Company is the quality and robust wealth of experience of our management team. The management team comprises of professionals who have worked with some of the leading international brand in the fashion industry.

Our latest machines and equipment also count towards our advantage especially when it comes to competing with other T – shirt designs and sales companies within the same category that we operate. The quality of every T – shirts and casual clothes that comes out of our production line must be certified okay before they are released to the market.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Richards Pearl™ T – shirt Design and Sales Company will be involved in the production of high quality T – shirts and casual clothes that will meet the needs of male, female, young adult and children and that will be our major sources of income.

In future, we hope to open a standard fashion design school in Beverly, California. A school that will meet and surpass the needs of aspiring fashion designers in and around California. We will also go into fashion consulting business as a means of generating additional income for the business.

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.

It is important to state that people buy T – shirts and casual clothes for different purposes and clothes sell all through the calendar year albeit different designs for different seasons / weather. If it is winter, the demand for winter clothes will increase and if it is summer, the demand for summer clothes will increase.

Below are the sales projections that we were able to come up with for the first three years of operations;

  • First Year-: $ 500,000
  • Second Year-: $1,000,000
  • Third Year-: $2,000,000

N.B : This projection is done based on what is obtainable in the clothing line (fashion) industry and with the assumption that there won’t be any major economic downturn and there won’t be any T – shirts design and sales company that will adopt our unique business model . Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Owing to the fact that we are a new T – shirts design and sales company that want to take on the international market, we have decided to model some of the leading international clothing manufacturing brand. We will ensure that we interact with our target market (customers) and sample their opinions to know what they want before mass – producing T – shirts and casual clothes.

It is easier to penetrate the market when what you produce is exactly what the people wanted. The fashion industry is indeed a very competitive industry, every T – shirt designer and clothing line must ensure that they are always on their toe and in touch with the trend if indeed they want to continue to be in business.

We are aware of this fact which is why we hired business consultant with bias in marketing and sales to help us craft a winning marketing and sales strategy. In summary, Richards Pearls™ T – Shirts Design and Sales Company will adopt the following sales and marketing approach to promote and sell our T – shirts and casual clothes;

  • Introduce our T – shirt label by sending introductory letters to churches, schools, corporate organizations, political parties, groups, and other establishment that wears T – shirts and casual clothes.
  • Attend fashion expos in the U.S and in other parts of the world
  • Organize our own fashion show; in order for us to display our designs / clothes
  • Advertise our clothing label in newspapers, TV and radio stations
  • Canvass celebrities to wear and help us promote our clothing label
  • List our business on yellow pages ads / local directories
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Leverage on word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Publicity and advertising as it relates to the fashion industry involves being in touch with the organizations target market and being very creative and proactive. Beyond every reasonable doubt the media plays a very big role when it comes to helping a clothing label gain international significance.

The social media also plays an important role in modern day fashion publicity and advertisement; it gives fashion label the ability to reach out to a wide range of customers all over the world within a short period of time and of course at a very cheaper price when compared to other publicity and advertising platforms.

Any T – shirt Design and Sales Company that wants to take on the market must be deliberate when it comes to building brand awareness and credibility. Most often than not, big – time clothing labels ensures that they create great hype whenever they are about to release any unique design from their stable.

Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites are some of the tools fashion designers leverage on to promote their labels.

Some of the preferred social media platforms that are used in the fashion industry are Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing sites. Here are the platforms we intend leveraging on to promote and advertise Richards Pearls™ T – Shirt Design and Sales Company;

  • Place adverts on both print (newspapers and fashion magazines) and electronic (radio and TV) media platforms
  • Sponsor relevant community programs like school fashion shows et al
  • Leverage on the internet and social media platforms like; Instagram, Tumblr, WordPress, Facebook, twitter, YouTube and other sharing sites.et al to promote our brand
  • Attend local and intentional fashion expos
  • Organize our own fashion show
  • Promote our clothing label on our own official websites and online fashion community
  • Build relationship with celebrities especially in the entertainment industry and sports to endorse of clothing label.

12. Our Pricing Strategy

Richards Pearls™ T – Shirts Design and Sales Company will make sure that we design and manufactured T – shirts and casual clothes that will meet the financial capacity of different classes of people in different parts of the world. The prices for all our T – shirts and casual clothes will be affordable and at the same time competitive with what is obtainable in the fashion cum clothing line industry.

  • Payment Options

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets where our T – shirts and casual clothes will be sold;

  • Payment by cash
  • Payment via Point of Sale (POS) Machine
  • Payment via online bank transfer (online payment portal)
  • Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without little or no difficulties.

Equipment & Tools

These are the machines, equipment and tools that we would need to start our T – shirts design and sales business;

  • Industrial sewing machines
  • Pattern makers for crafting designs.
  • Women and men dress forms used for garment building.
  • Hole punchers
  • Straight and curved rulers
  • Measuring tapes
  • Notchers for marking seams.
  • Dotted pattern paper.
  • Sewing machine needles
  • Hand sewing needles.
  • Sketching books.
  • Drapings tools.
  • Dressmaking Stick pins
  • Style tapes
  • Fabric shears
  • Soft lead pencil
  • Marking pen
  • Pattern plotter.
  • Pattern making software.
  • CAD tools for designs
  • Digital drawing tools
  • Digitizer board for pattern scanning.
  • Heat transfer machines for T-shirts.
  • Print tables.
  • Labels and Tags.
  • Packaging materials
  • Industrial pressing irons
  • Supply of fabrics

13. Startup Expenditure (Budget)

These are the key areas where we will spend our start – up capital on;

  • The Total Fee for Registering the Business in Beverly, California – $750.
  • Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
  • Budget for publicity and advertisement of our T – shirt brand – $50,000
  • Cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • Cost of accounting software, CRM software and Payroll Software – $3,000
  • Cost for acquiring facility for our production factory – $500,000.
  • Cost for facility remodeling – $50,000.
  • Cost for purchasing initial supply of fabrics, racks, hangers and packaging materials – ( $100,000 )
  • Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for Start-up inventory – $15,000
  • Cost for sewing machines and other sewing equipment and tools – $250,000
  • The cost for the purchase of furniture and gadgets (Printers, Telephone, vacuum cleaner, tables and chairs et al) – $30,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $5,500
  • Miscellaneous supplies – $10,000

We would need an estimate of $3million to successfully launch our T – shirt design and sales business in Beverly, California.

Generating Funding / Startup Capital for Richards Pearls™ T – Shirts Designs and Sales Company

Richards Pearls™ T – shirts designs and sales company is a private business that is solely owned and financed by Richards Crespo – Pablo and family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • The Chief Executive Officer who happens to be the lead partner will contribute 20 percent of the start – up capital from his personal savings and other sources
  • 30% of the capital will be generated from other family members
  • 50% of the capital will be sourced from banks as a loan facility

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Richards Pearls™ T – shirts designs and sales company will make sure that all the factors listed above are reinforced on a regular basis and also we will engage in continuous capacity building of our workforce.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more. This will enable us secure their loyalty and services for a long period of time.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of all that we do at Richards Pearls™ T – shirts designs and sales company.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit licenses (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from business partners / investors:  In Progress
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of sewing machines and sewing equipment / tools: In Progress
  • Purchase of furniture and gadgets (Printers, Telephone, vacuum cleaner, tables and chairs et al): In Progress
  • Creating Official Website for the Company: Completed
  • Creating Awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress

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T-Shirt Company Business Plan Template

T-Shirt Company Business Plan Template in Word, Google Docs, Apple Pages

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[333+] creative t-shirt business name ideas for every niche.

T-Shirt Business Name Ideas

Table Of Contents

As a new entrepreneur in the fashion industry, you might feel stressed about finding the right name for your t-shirt brand. Choosing a name for your t-shirt company can be an enjoyable and creative task. Your business name is more than just a set of words; it represents your brand, values, and products.

But don’t worry about finding the perfect t-shirt business name. We’re here to help with a list of up to 333+ creative t-shirt business name ideas for every niche right now!

Why a Strong T-Shirt Brand Name Matters

Why a Strong T-Shirt Brand Name Matters

(Image Source: Ecomus’s Demo )

Why are brand names important? They help you and your customers recognize a business and understand what it offers. A good brand name and logo can influence a customer to buy your T-shirts or convince an employee to stay with your company. In business, being recognized is crucial.

Surprisingly, some of the best companies and brands didn't spend a lot of time coming up with their names. Today, you might see brands with really strange names that are still very successful. Why is that?

It's because those names reflect the company's qualities and values really well. It doesn't matter if the names sound strange, as long as they are easy to spell, catchy, and clearly show what the company stands for.

So, with that in mind, what are components of a strong T-shirt business name? Let’s explore the next part.

Components of a Profitable T-Shirt Business Name

Components of a Profitable T-Shirt Business Name

(Image Source: Kalles’s Demo )

A catchy T-shirt business name should be like a great T-shirt: appealing, easy to remember, and representing the brand's essence. Here are some important points to consider when choosing the perfect name:

  • Memorable & Catchy: Pick a name that's easy to remember and say. Short names or those with a nice rhythm are great choices.
  • Target Audience Appeal: Choose a name that will resonate with your ideal customers. A fun name might be perfect for a brand selling quirky designs, while a more refined name could work better for a high-end T-shirt line.
  • Unique & Brand Identity : Go for a name that stands out from the competition. This could include clever wordplay, alliteration, or a personal touch.
  • Tell a Story: Share the story behind your T-shirts. Are they inspired by a certain theme or movement, like sustainability? Naming your business to reflect this adds depth and interest, helping customers connect with your brand and values. For example, if your brand focuses on eco-friendliness, you might name your business after nature elements.

By focusing on these components, you can create a t-shirt business name that captures your brand's essence and boosts its marketability and appeal.

List 333+ T-Shirt Business Name Ideas to Impress Customers

Cool t-shirt business name ideas.

Cool T-Shirt Business Name Ideas

(Image Source: EComposer’s Template ) 

  • TeeTrends : Latest T-shirt styles for trend-conscious customers.
  • GraphicGroove Tees : Cool, artistic graphic designs for trendy tastes.
  • FreshThreads : New, stylish clothing with a fresh vibe.
  • UrbanInk Apparel : Urban fashion with bold, ink-inspired designs.
  • Tees & Tats : Edgy, alternative fashion blending T-shirts and tattoos.
  • EcoTees : Eco-friendly T-shirts for the environmentally conscious.
  • FunkyFusion Tees : Unique, vibrant designs for eclectic fashion lovers.
  • BoldThreads : Strong, standout designs for bold customers.
  • RetroRevival Tees : Vintage-inspired designs for nostalgic fashion fans.
  • TeeCrafters : Quality craftsmanship with custom T-shirt options.
  • VibeWear : Cool, trendy vibes for fashion-forward individuals.
  • StreetChic Tees : Urban streetwear meets chic style.
  • LuxeTees : Luxury, high-end T-shirts for an upscale market.
  • CustomCanvas Tees : Personalized T-shirt designs for unique tastes.
  • TrendyThreads : Stylish clothing for those ahead in fashion.

Trendy T-Shirt Business Name Ideas

Trendy T-Shirt Business Name Ideas

  • TeePulse : Current fashion trends for those who love to stay stylish.
  • UrbanVogue Tees : Urban style meets high fashion for city trendsetters.
  • PrintFusion : Creative, unique printed designs for graphic lovers.
  • StyleStreet Tees : Streetwear blended with fashion for urban trendsetters.
  • TrendTide : Latest styles for those riding the fashion wave.
  • ChicThreads : Elegant, stylish T-shirts for a refined look.
  • VividVogue : Vibrant, high-fashion T-shirts for bold fashion enthusiasts.
  • InkedUrban : Bold, graphic designs inspired by urban culture.
  • EcoChic Tees : Eco-friendly T-shirts with stylish designs.
  • GraphicGlam : Glamorous graphic designs for those who want to stand out.
  • TrendyTeeBox : The latest T-shirt trends for fashion-forward individuals.
  • CultureCouture Tees : High fashion with cultural influences for diverse style lovers.
  • ModernInk : Contemporary, ink-inspired designs for modern fashion tastes.
  • FunkyThreads : Fun, unique designs for eclectic fashion lovers.
  • RebelWear : Edgy, rebellious T-shirts for those who make a statement.
  • ZenithTees : Peak fashion styles for those seeking top-tier looks.
  • VogueFusion : High fashion with creative designs for trendsetters.
  • BoldStreet : Strong, standout streetwear designs for bold fashion statements.
  • PureTrend : Clean, minimalist designs always in style for modern tastes.

Creative T-Shirt Business Name Ideas

Creative T-Shirt Business Name Ideas

  • TeeFinesse : Elegant, stylish T-shirts for those who appreciate sophistication.
  • CanvasCraze : Creative, artistic designs for lovers of wearable art.
  • StreetSavvy Tees : Street-smart fashion for trendy urbanites.
  • VibrantVibes : Colorful, energetic designs for lively fashion enthusiasts.
  • FusionFashion Tees : Unique T-shirts blending various styles for diverse tastes.
  • QuirkThreads : Quirky, playful designs for those with a fun fashion sense.
  • EpicTees : Grand, impressive designs for bold fashion statements.
  • TrendAura : Stylish T-shirts with a confident, trendy aura.
  • TeeMingle : Social and fun fashion for outgoing individuals.
  • ChromaCraft Tees : Colorful, expertly crafted designs for vibrant fashion lovers.
  • NoveltyNook : Unique, novel designs for fashion-forward thinkers.
  • StyleSphere : A range of stylish options for those who love variety.
  • ArtisanTees : Handmade, artisanal T-shirts for craft enthusiasts.
  • BoldCanvas : Bold, standout designs for making a statement.
  • FusionFabric Tees : Unique textures from blended fabrics for fashion lovers.
  • TrendQuest : Discover the latest trends on a fashion journey.
  • ChicPulse : Chic fashion with a stylish, confident edge.
  • UrbanEdge Tees : Urban style with edgy designs for city trendsetters.
  • RetroChic Tees : Retro-inspired designs with a chic twist.
  • PopCultureTees : Designs inspired by pop culture for fans of iconic references.
  • EcoTrend Tees : Sustainable, trendy designs for eco-conscious fashion lovers.

Catchy T-Shirt Business Name Ideas

Catchy T-Shirt Business Name Ideas

  • Inkwell Inkredibles: Suggests a creative and imaginative approach to t-shirt design.
  • Cotton Candy Cosmos: Implies a vast universe of colorful and fun t-shirt designs.
  • Threadbare Treasures: Hints at vintage-inspired or unique, one-of-a-kind designs.
  • Pixel Potion: Suggests magical and captivating designs created digitally.
  • Urban Outfitters: Implies a focus on trendy, street-style fashion.
  • Dye-namic Duo: Suggests a combination of creativity and expertise in t-shirt dyeing.
  • Stencil Symphony: Implies a harmonious blend of design elements and colors.
  • Inkspiration Station: Positions the brand as a source of creative inspiration.
  • Cotton Cloud Couture: Suggests soft, comfortable, and stylish t-shirts.
  • Threadbare Tales: Implies t-shirts with stories and messages.
  • Design Dynamo: Suggests a powerful and energetic brand with bold designs.
  • Ink & Inspiration: Combines creativity with a motivational aspect.
  • Cotton Candy Chaos: Implies a fun, playful, and unpredictable brand.
  • Pixel Perfection: Emphasizes high-quality, detailed graphic designs.
  • Urban Threads: Suggests a connection to city life and modern fashion.
  • Dye-namic Dreams: Implies vibrant, imaginative, and aspirational designs.
  • Stencil Stories: Suggests each t-shirt tells a unique story through its design.
  • Ink Alchemy: Combines creativity with a touch of magic and mystery.
  • Cotton Candy Carnival: A festive and exciting brand with a wide range of designs.
  • Pixel Playground: A fun and creative environment where designs are born.
  • Thread Theory: Implies a thoughtful and innovative approach to t-shirt design.
  • Dye-verse Designs: Suggests a wide variety of colors and styles.
  • Ink & Irony: Implies witty, sarcastic, or humorous designs.
  • Cotton Candy Cloud: Suggests soft, dreamy, and comfortable t-shirts.
  • Design Dynasty: Implies a legacy of creating exceptional t-shirt designs.

Outstanding T-Shirt Business Name Ideas

Outstanding T-Shirt Business Name Ideas

  • Inkwell Alchemy: Suggests a magical transformation of ideas into designs.
  • Cotton Candy Cravings: Implies irresistible, fun, and desirable t-shirts.
  • Tee Time Treasures: Suggests discovering hidden gems in every t-shirt.
  • Ink & Ignite: Combines creativity with energy and excitement.
  • Cotton Comfort Club: Implies a focus on soft, comfortable t-shirts.
  • Pixel Parade: Suggests a collection of eye-catching, vibrant designs.

Modern T-Shirt Business Name Ideas

Modern T-Shirt Business Name Ideas

  • Thread Haven: A cozy place for unique and quality t-shirts.
  • Chroma Tees : Focuses on vibrant, colorful designs.
  • Urban Stitch : Conveys a city-inspired vibe for streetwear.
  • Tee Vibe : Suggests a relaxed, trendy atmosphere.
  • Cotton Craze: Highlights enthusiasm for soft, comfortable t-shirts.
  • Graphic Groove : Perfect for music lovers with trendy graphic tees.
  • Snazzy Shirts : Implies stylish and eye-catching designs.
  • Wearable Whimsy : Targets those who enjoy fun and quirky apparel.
  • Eco Tee Co .: Appeals to environmentally conscious consumers.
  • Tee Time Trends: Combines leisure with casual fashion.
  • Funky Fabrics : Attracts adventurous fashionistas with unique materials.
  • Vivid Threads: Implies bright and lively designs.
  • Casual Canvas: Suggests t-shirts as a blank canvas for self-expression.
  • Chill Tees: A relaxed name for everyday comfort.
  • Tee Fusion : Blends different styles or cultures.
  • Witty Wear: Targets customers looking for humorous designs.
  • Timeless Tees : Conveys classic styles that last.
  • Bold Prints Boutique : Specializes in striking statement pieces.
  • Tee Culture: Builds a community around t-shirt fashion.
  • Artisan Tees: Implies handmade or crafted quality.
  • Retro Revival Tees : Evokes nostalgia with vintage styles.
  • Minimalist Threads : Targets customers who prefer clean designs.
  • Adventure Apparel: Focuses on outdoor or travel-themed t-shirts.
  • Slogan Society : Highlights witty or meaningful phrases.
  • Tee Lab: Suggests creativity and innovation in design.

Memorable T-Shirt Business Name Ideas

Memorable T-Shirt Business Name Ideas

  • Teevolution : Modern t-shirts for trendsetters and fashion-forward customers.
  • Threaded Dreams : Creative, personal expression on unique t-shirt canvases.
  • Chic Tees Co. : Stylish, trendy t-shirts for fashion-conscious buyers.
  • Wear Your Story : T-shirts that let customers express individuality.
  • Cotton Canvas : T-shirts as a medium for graphic art.
  • Tee Time Treasures : Unique, valuable t-shirts for special finds.
  • Urban Threads : Modern, street-style t-shirts for city fashion lovers.
  • Tee & See : Eye-catching t-shirts that make a statement.
  • Graphic Groove : Bold graphics and artistic designs for expressive wearers.
  • TeeMazing Creations : Fun, unique t-shirt designs.
  • Wearable Whimsy : Playful, quirky t-shirts for lighthearted fashion.
  • Teeology : Thoughtfully designed t-shirts for serious fashion lovers.
  • Bold Statements : T-shirts designed to stand out and impress.
  • Tee Fusion : Mixed styles for eclectic and diverse designs.
  • Cotton Chronicles : T-shirts with a story, adding narrative to fashion.
  • TeeVibe : Captures current trends and youthful energy.
  • Threaded Expressions : T-shirts for showcasing personal identity.
  • TeeRific Styles : Stylish and fun t-shirts.
  • Artisan Tees : High-quality, unique t-shirt craftsmanship.
  • TeeQuest : A journey to find the perfect t-shirt.
  • Threaded Inspirations : Creative t-shirts designed to inspire.
  • Tee Haven : A variety of t-shirts for every taste.
  • Vibrant Tees : Bold colors and lively designs.
  • Tee Craft : Quality and creativity in unique t-shirt designs.
  • Tee Harmony : Balanced, cohesive design styles.

Custom T-Shirt Business Name Ideas

business plan t shirt company

  • TeeCrafted : Artistry and quality in custom t-shirts for discerning customers.
  • Custom Canvas Tees : T-shirts as blank canvases for unique personal designs.
  • TeeTailor : Personalized fitting and customization for tailored t-shirts.
  • Ink & Thread : Blending printing and fabric for design enthusiasts.
  • Tee Expressions : T-shirts that showcase individual personality.
  • Unique Tee Boutique : Exclusive, one-of-a-kind t-shirt options.
  • Personalized Prints : Custom designs for unique apparel.
  • Tee Visionaries : Innovative, creative t-shirt designs.
  • Threaded Identity : T-shirts reflecting personal identity and self-expression.
  • Tee Haven : A variety of custom t-shirt options for enthusiasts.
  • Design Your Tee : Involves customers in creating personalized clothing.
  • Tee Revolution : Fresh approach to t-shirt design for trendsetters.
  • Artful Tees : Creative t-shirt designs for artistic customers.
  • Tee Impressions : Memorable designs with lasting impact.
  • Custom Culture : T-shirts with cultural themes for expression.
  • Tee Fusion : Mixed styles for eclectic design lovers.
  • Inspired Tees : Motivational designs for thoughtful customers.
  • Tee Odyssey : Exploration of unique t-shirt styles.
  • Vivid Threads : Bright, colorful designs for eye-catching apparel.
  • Tee Universe : Wide selection of designs for diverse tastes.
  • Charming Tees : Whimsical designs for playful fashion lovers.
  • Tee Inspirations : Creative t-shirts that inspire wearers.
  • Crafted Comfort : Quality and comfort in stylish t-shirts.
  • Tee Collective : Community-driven approach to creative designs.
  • Limitless Tees : Endless customization possibilities for creative customers.

Unique T-Shirt Business Name Ideas

Unique T-Shirt Business Name Ideas

  • Threaded Bliss: Joyful, comfortable t-shirts for a happy wearing experience.
  • TeeAlchemy : Implies magical transformations of fabric into unique designs.
  • Chroma Tees : Highlights vibrant colors, appealing to bold fashion lovers.
  • Tee Haven : A safe space for t-shirt enthusiasts, offering unique options.
  • Whimsical Wear : Suggests playful designs for customers who enjoy fun fashion.
  • Epic Threads: Implies high-quality, adventurous designs for standout apparel.
  • Tee Spectrum : Suggests a wide range of designs and colors for diverse tastes.
  • Cotton Dreams : Evokes comfort, appealing to those who value cozy t-shirts.
  • Urban Canvas: Positions t-shirts as platforms for street art and culture.
  • Tee Quest: Implies a journey to find the perfect t-shirt for passionate shoppers.
  • Lively Tees: Highlights energetic designs for vibrant self-expression.
  • Tee Odyssey: Suggests an exploration of unique t-shirt fashion.
  • Artisan Threads : Handcrafted quality for those who appreciate uniqueness.
  • Tee Reverie : Implies dreamy designs for whimsical fashion lovers.
  • Infinite Tees : Endless customization possibilities for creative customers.
  • Tee Mosaic: Highlights a mix of styles for eclectic fashion enthusiasts.
  • Vivid Vibes: Conveys bright designs for customers wanting energetic clothing.
  • Cotton Chronicles : Suggests each t-shirt tells a unique story.
  • Tee Harmony: Balanced designs for those who appreciate aesthetic unity.
  • Dynamic Threads: Suggests versatile designs for stylish, active lifestyles.

Minimalist T-Shirt Business Name Ideas

Minimalist T-Shirt Business Name Ideas

  • Clean Threads : Emphasizes simplicity and quality in minimalist fashion.
  • Pure Tees: Suggests authentic designs and materials for a genuine look.
  • Sleek Styles: Modern, streamlined designs for fashion-forward individuals.
  • Essential Tees: Implies stylish basics that are wardrobe staples.
  • Minimalist Mode: Highlights simplicity, attracting minimalism enthusiasts.
  • Subtle Stitch: Suggests understated elegance for low-key style lovers.
  • Basic Threads: Focuses on essential styles for a minimalist wardrobe.
  • Chic Basics: Combines simplicity with sophistication in refined fashion.
  • Quiet Wear: Implies soft, understated designs for subtle fashion.
  • Zen Tees: Evokes calmness and simplicity for minimalist lifestyles.
  • Streamlined Styles: Clean lines and efficient designs for modern fashion lovers.
  • Bare Essentials: Focuses on fundamental t-shirt elements for minimalist shoppers.
  • Neutral Threads: Highlights soft, neutral colors for understated looks.
  • Simply Stitched: Straightforward designs with quality craftsmanship.
  • Effortless Tees: Suggests easy-to-wear styles for any wardrobe.
  • Naked Tees: Implies a stripped-down approach to fashion simplicity.
  • Minimal Mark: Focuses on subtle branding and clean designs.
  • Essential Cuts: Highlights functional shapes for practical fashion.
  • Quiet Threads: Conveys calm simplicity in understated t-shirt designs.
  • Barely There: Lightweight, minimal designs for a less-is-more approach.

Cute T-Shirt Business Name Ideas

Cute T-Shirt Business Name Ideas

  • Sugarplum Threads: Implies sweet, feminine, and adorable designs.
  • Twinkle Tee: Suggests a sparkling, playful, and cheerful brand.
  • Bunny Button Boutique: Creates a cute and whimsical image.
  • Cupcake Couture: Implies fashionable and delicious-looking designs.
  • Daisy Dreams: Evokes a dreamy, innocent, and floral aesthetic.
  • Honeybee Haven: A sweet, hardworking, and community-focused brand.
  • Sprinkle Squad: Implies a fun, energetic, and youthful vibe.
  • Whimsy Workshop: A place where playful and imaginative designs are created.
  • Candy Cotton Creations: Implies soft, sweet, and dreamy t-shirts.
  • Butterfly Boutique: Suggests a delicate, feminine, and transformative brand.
  • Sweetheart Shop: Implies a focus on romantic and love-inspired designs.
  • Lollipop Lane: Suggests a fun, playful, and colorful brand.
  • Sunshine Squad: Implies happiness, optimism, and good vibes.
  • Rainbow Rhapsody: Suggests a colorful, vibrant, and joyful brand.
  • Starry-Eyed Shop: Implies dreamy, magical, and inspiring designs.
  • Sugarplum Sweetheart: Combines sweetness, femininity, and romance.
  • Twinkle Toes Tees: Suggests playful, fun, and energetic designs.
  • Candyland Couture: Implies a fantastical and sweet world of fashion.

Playful T-Shirt Business Name Ideas

Playful T-Shirt Business Name Ideas

  • Giggle Gear: Suggests fun, lighthearted, and playful clothing.
  • Silly Squad: Implies a group of people who love fun and quirky designs.
  • Whimsy Workshop: Conveys a creative and imaginative approach to t-shirts.
  • Doodle Dreams: Suggests playful, hand-drawn, and artistic designs.
  • Playtime Prints: Implies fun, casual, and enjoyable t-shirt designs.
  • Funny Finds: Suggests humorous and entertaining t-shirt designs.
  • Joyful Jerseys: Implies happiness and delight in wearing the t-shirts.

Sport T-Shirt Business Name Ideas

Sport T-Shirt Business Name Ideas

  • Sweat Squad Apparel: Implies a team-oriented, active lifestyle.
  • Game Day Gear: Suggests clothing for sports enthusiasts and fans.
  • Victory Vibes: Conveys a winning mentality and energetic spirit.
  • Athlete Armory: Suggests a collection of essential sports apparel.
  • Play Hard Wear: Implies clothing for athletes who give their all.
  • Courtside Collection: Focuses on basketball and court-inspired designs.
  • Field Fresh Apparel: Suggests a connection to outdoor sports and nature.
  • Goal Getter Gear: Implies a determined and ambitious mindset.
  • Huddle Hub: Suggests a community and team spirit.
  • Score Style: Combines sports performance with fashion.
  • Victory Vest: Implies a sense of triumph and achievement.
  • Playoff Performance: Suggests high-quality clothing for peak performance.
  • All-Star Apparel: Implies top-tier quality and style.
  • Champion Choice: Suggests clothing worn by winners.
  • Stadium Style: Implies a connection to the excitement of sports events.
  • Sweat Squad Threads: Combines the active lifestyle with fashionable apparel.
  • Game Day Graphics: Emphasizes the importance of design in sports apparel.
  • Victory Vibes Wear: Combines a positive mindset with comfortable clothing.
  • Athlete Armor: Suggests protective and durable sports apparel.

Vintage T-Shirt Business Name Ideas

Vintage T-Shirt Business Name Ideas

  • Retro Revival: Suggests bringing classic styles back to life.
  • Vintage Vault: Implies a treasure trove of old-school apparel.
  • Nostalgia Nook: Evokes a sense of longing for past eras.
  • Golden Era Gear: Suggests clothing from a bygone era of glamour.
  • Retro Replay: Implies revisiting classic styles.
  • Classic Cuts: Focuses on timeless and enduring designs.
  • Vintage Vibes: Conveys the essence of retro fashion.
  • Decade Denim: Emphasizes a specific era's fashion trends.
  • Retro Retreat: Suggests a place to escape to a nostalgic world.
  • Old School Outfitters: Implies a focus on classic, traditional styles.
  • Vintage Vogue: Combines classic style with modern appeal.
  • Timeless Threads: Suggests clothing that never goes out of style.
  • Retro Remix: Implies a modern take on classic designs.
  • Era Edit: Suggests a curated selection of vintage-inspired pieces.
  • Groovy Gear: Suggests a fun, laid-back, and retro vibe.
  • Vintage Voyage: Implies a journey through fashion history.
  • Classic Corner: Suggests a place to find timeless and traditional clothing.

Printing T-Shirt Business Name Ideas

Printing T-Shirt Business Name Ideas

  • Ink Alchemy: Suggests a magical transformation of designs into reality.
  • Print Palace: Implies a grand and luxurious printing experience.
  • Design Depot: A place where creative designs are stored and produced.
  • Image Imprint: Emphasizes the process of transferring designs onto fabric.
  • Color Canvas: Suggests a blank canvas transformed with vibrant colors.
  • Stencil Studio: Highlights the precision and artistry of stencil printing.
  • Graphic Garage: Implies a place where creative designs are built.
  • Print Power: Suggests the impact and influence of printed designs.
  • Ink Impression: Emphasizes the lasting impression made by printed t-shirts.
  • Textile Tech: Combines the world of textiles with technology.
  • Print Perfection: Suggests a commitment to high-quality printing.

Mistakes to Avoid When Choosing a T-Shirt Business Name

Mistakes to Avoid When Choosing a T-Shirt Business Name

When you start a t-shirt store, you might find yourself wondering, “What should I name my t-shirt business?” This decision is important because the name will represent your brand’s unique traits and values, so choose carefully.

Here are some tips to help you avoid common mistakes and find a great name for your t-shirt business.

1. Don't Copy Other Business Names

When coming up with names for your t-shirt business, remember that using a name that’s already taken by another company (especially a competitor) can lead to expensive and legal problems. It's a good idea to do thorough research to make sure your business name is unique to you.

Identify what makes your t-shirt business special and choose a name that reflects that uniqueness.

2. Avoid Names That Are Too Generic

A helpful tip for coming up with names for your small business is to use keywords related to your clothing industry , T-shirt for specific. For example, when brainstorming names for your t-shirt business, try using words like “tee,” “clothing,” “shirt,” “fashion,” “design,” or “style.” These words can help make it clear what your business is about.

Avoid names that are too vague or overly descriptive . Generic names like “Online T-shirts” can be boring and forgettable, and they don’t help you stand out from the competition. For instance, “TeeVibe” is a better choice—it’s descriptive, memorable, and unique.

3. Stay Away from Complicated Names

Yes, as we just discussed, your business name should sound pleasant and easy to remember . When choosing a name for your t-shirt business, ask yourself:

  • Is it easy to say? It should be smooth and not awkward to pronounce.
  • Is it easy to hear? People should be able to hear it and quickly type it into Google to find you.
  • Is it easy to spell? If it’s hard to spell, consider changing it.

4. Don't Use Banned or Restricted Names

The name of your company must follow the rules in your area where you’re running your business. So, when looking for unique names for your t-shirt business, make sure to do a thorough check to avoid names that are offensive, inappropriate, or illegal .

Tools & Resources to Name Your T-Shirt Business

Tools & Resources to Name Your T-Shirt Business

When choosing a name for your t-shirt business, these tools can help:

  • Using a Thesaurus

A thesaurus helps find different words if your first choice doesn’t fit. For example, if you’re looking for a name that conveys “cool” for a trendy t-shirt brand, a thesaurus might suggest words like “chic,” “stylish,” “fashionable,” “hip,” or “sleek.” Visual tools like Answer the Public can also provide additional word ideas and inspiration.

  • Utilize Business Name Generators:

Business Name Generators are tools to suggest names and check if the domain is available. Some of the useful options include:

  • BusinessNameZone: Describe your brand and check domain availability.
  • Shopify’s Business Name Generator: Also checks domain availability.

Figure out more details about Business Name Generators .

  • Do a research on SEO-Based Keywords:

SEO tools are helpful to find popular search terms and generate relevant names. Some of the comment tools are:

  • Moz Keyword Explorer : Finds popular search terms.
  • Ubersuggest : Suggests related keywords and popular search terms.
  • Make sure Your Chosen Name is Available:
  • Domain Name Lookup: Use tools like Network Solutions WHOIS, Namechk, or GoDaddy to check domain availability.
  • Trademark Check: Use the USPTO database and Google’s patent search to ensure your name isn’t already trademarked.

These are some of the popular tools and resources for you to find a perfect T-shirt name idea, utilize them to streamline this process.

Final Words

Now that you have some ideas for your t-shirt business name, it’s time to create your business plan. This plan should outline what your brand is all about, including its features, values, and goals.

Building a website is also crucial for setting up your store. EComposer is our recommendation as a Top Drag-and-drop app for creating beautiful and easy-to-use pages on Shopify, even if you do not have a deep knowledge on coding skill.

With your name and business plan in place, use EComposer to design your brand’s appearance and start your marketing. Watch how your audience responds so you can make improvements and grow your brand.

If you don’t have a Shopify account yet, you can take advantage of a special offer: just $1 for the first month on any plan to explore Shopify’s full features.

Others also read

Top 13 Shopify T-shirt Stores examples to Get Inspired

How to Create a Shopify Print on Demand Store

[12+] Best Shopify Theme for Clothing Stores to boost sales

T-Shirt Business Names – FAQs

  • Should I use my own name for my T-shirt business?

Using your own name can be a good idea if you have a strong personal brand or are already well-known in your target market. It can add credibility and authenticity to your business. 

However, it might limit your business’s growth potential if you decide to sell or rebrand in the future. Think about the long-term effects before deciding.

  • How can I test the appeal of a T-shirt business name?

Once you’ve picked the best name for your t-shirt business, get some reviews to make any needed adjustments. 

  • Ask your friends and family
  • Use surveys
  • Social media polls
  • Or focus groups to gather feedback
  • Should I consider cultural or linguistic nuances when choosing a T-shirt business name?

If you plan to target a specific cultural or linguistic group, it's essential to avoid any offensive or misleading connotations. Research the target market's language and cultural preferences.

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  • Furniture wholesalers Leads in Moscow Oblast
  • Outdoor clothing and equipment shops Leads in Moscow Oblast
  • Kitchen furniture stores Leads in Moscow Oblast
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  • Furniture Manufacturers Leads in Moscow Oblast
  • Bedding stores Leads in Moscow Oblast
  • Mattress stores Leads in Moscow Oblast
  • Foam rubber suppliers Leads in Moscow Oblast
  • Garden Furniture Stores Leads in Moscow Oblast
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  • Cabinet makers Leads in Moscow Oblast
  • Upholstery shops Leads in Moscow Oblast
  • Grill stores Leads in Moscow Oblast
  • Medical technology manufacturers Leads in Moscow Oblast
  • Professional services Leads in Moscow Oblast
  • Tourist information centers Leads in Moscow Oblast
  • Dive shops Leads in Moscow Oblast
  • Horseback riding services Leads in Moscow Oblast
  • Used appliance stores Leads in Moscow Oblast
  • Used office furniture stores Leads in Moscow Oblast
  • Two Wheeler Dealers Leads in Moscow Oblast
  • Beach clothing stores Leads in Moscow Oblast
  • Bed shops Leads in Moscow Oblast
  • Used auto parts stores Leads in Moscow Oblast
  • Used truck dealers Leads in Moscow Oblast
  • Hot tub stores Leads in Moscow Oblast
  • Electronics wholesalers Leads in Moscow Oblast
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  • Trading card stores Leads in Moscow Oblast
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  • Store equipment suppliers Leads in Moscow Oblast
  • Special education schools Leads in Moscow Oblast
  • Diagnostic centers Leads in Moscow Oblast
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  • Senior citizen centers Leads in Moscow Oblast
  • Veterinarians Leads in Moscow Oblast
  • Christian churches Leads in Moscow Oblast
  • School centers Leads in Moscow Oblast
  • Presbyterian churches Leads in Moscow Oblast
  • Senior high schools Leads in Moscow Oblast
  • International schools Leads in Moscow Oblast
  • Chinese language schools Leads in Moscow Oblast
  • Massage therapists Leads in Moscow Oblast
  • Road Contractors Leads in Moscow Oblast
  • Plasterers Leads in Moscow Oblast
  • Structural engineers Leads in Moscow Oblast
  • Ready mix concrete suppliers Leads in Moscow Oblast
  • Utility contractors Leads in Moscow Oblast
  • Photographies Leads in Moscow Oblast
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  • Double glazing installers Leads in Moscow Oblast
  • Drainage services Leads in Moscow Oblast
  • Architectural designers Leads in Moscow Oblast
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  • Tool rental services Leads in Moscow Oblast
  • Containers suppliers Leads in Moscow Oblast
  • Funeral directors Leads in Moscow Oblast
  • Copy shops Leads in Moscow Oblast
  • Screen printing supply stores Leads in Moscow Oblast
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  • 3D printing services Leads in Moscow Oblast
  • Screen printers Leads in Moscow Oblast
  • Sticker Manufacturers Leads in Moscow Oblast
  • Invitation printing services Leads in Moscow Oblast
  • Embroidery shops Leads in Moscow Oblast
  • Printing equipment and supplies Leads in Moscow Oblast
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  • Wedding photographers Leads in Moscow Oblast
  • Interior architect offices Leads in Moscow Oblast
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  • Locks Suppliers Leads in Moscow Oblast
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  • Magazine stores Leads in Moscow Oblast
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  • Political party offices Leads in Moscow Oblast
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  • Specialized clinics Leads in Moscow Oblast
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  • Army facilities Leads in Moscow Oblast
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  • Waxing hair removal services Leads in Moscow Oblast
  • Preparatory schools Leads in Moscow Oblast
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  • Memorial parks Leads in Moscow Oblast
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  • Monument makers Leads in Moscow Oblast
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  • Cremation Grounds Leads in Moscow Oblast
  • Alternative medicine practitioners Leads in Moscow Oblast
  • Tea Wholesalers Leads in Moscow Oblast
  • Coffee roasters Leads in Moscow Oblast
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  • Air compressor suppliers Leads in Moscow Oblast
  • Passport photo processors Leads in Moscow Oblast
  • Employment search services Leads in Moscow Oblast
  • Internet shops Leads in Moscow Oblast
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  • Computer Wholesalers Leads in Moscow Oblast
  • Chinaware stores Leads in Moscow Oblast
  • Orthodontists Leads in Moscow Oblast
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  • Gated communities Leads in Moscow Oblast
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  • City district offices Leads in Moscow Oblast
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  • Brake shops Leads in Moscow Oblast
  • Engine Rebuilding Service Stations Leads in Moscow Oblast
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  • Badminton clubs Leads in Moscow Oblast
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  • Animal rescue services Leads in Moscow Oblast
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  • Dental implants periodontists Leads in Moscow Oblast
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  • Shop supermarket furniture stores Leads in Moscow Oblast
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  • Piano repair services Leads in Moscow Oblast
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  • Sofa stores Leads in Moscow Oblast
  • Mobile hairdressers Leads in Moscow Oblast
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  • Medical spas Leads in Moscow Oblast
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  • Thai massage therapists Leads in Moscow Oblast
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  • Kinesiologists Leads in Moscow Oblast
  • Pentecostal churches Leads in Moscow Oblast
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  • Internet cafes Leads in Moscow Oblast
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  • Military bases Leads in Moscow Oblast
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  • Logistics Leads in Moscow Oblast
  • Eyelash salons Leads in Moscow Oblast
  • Cosmetic Products Manufacturers Leads in Moscow Oblast
  • Heating oil suppliers Leads in Moscow Oblast
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  • After school programs Leads in Moscow Oblast
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  • Aromatherapy supply stores Leads in Moscow Oblast
  • Tool manufacturers Leads in Moscow Oblast
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  • Handicrafts Wholesalers Leads in Moscow Oblast
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  • Occupational medical physicians Leads in Moscow Oblast
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  • Real estate appraisers Leads in Moscow Oblast
  • Hotel supply stores Leads in Moscow Oblast
  • Electrical substations Leads in Moscow Oblast
  • Auto wreckers Leads in Moscow Oblast
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  • First aid stations Leads in Moscow Oblast
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  • Tattoo artists Leads in Moscow Oblast
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  • Temp agencies Leads in Moscow Oblast
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  • Diesel engine repair services Leads in Moscow Oblast
  • Commercial refrigerator suppliers Leads in Moscow Oblast
  • Department of motor vehicles Leads in Moscow Oblast
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  • Self defense schools Leads in Moscow Oblast
  • Indoor cyclings Leads in Moscow Oblast
  • Figurine shops Leads in Moscow Oblast
  • Curtain supplier and makers Leads in Moscow Oblast
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  • Urologists Leads in Moscow Oblast
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  • Ranches Leads in Moscow Oblast
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  • Wheel stores Leads in Moscow Oblast
  • Disability equipment suppliers Leads in Moscow Oblast
  • Islands Leads in Moscow Oblast
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  • Herb shops Leads in Moscow Oblast
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  • Opticians Leads in Moscow Oblast
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  • Wholesale grocers Leads in Moscow Oblast
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  • Envelope suppliers Leads in Moscow Oblast
  • Auto upholsterers Leads in Moscow Oblast
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  • PVC windows suppliers Leads in Moscow Oblast
  • Veterinary cares Leads in Moscow Oblast
  • Catteries Leads in Moscow Oblast
  • Emergency veterinarian services Leads in Moscow Oblast
  • Pet funeral services Leads in Moscow Oblast
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  • Glass cutting services Leads in Moscow Oblast
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  • Protective clothing suppliers Leads in Moscow Oblast
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  • Insulation contractors Leads in Moscow Oblast
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  • Outdoor activity organisers Leads in Moscow Oblast
  • Cruise agencies Leads in Moscow Oblast
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  • Martial arts supply stores Leads in Moscow Oblast
  • Business administration services Leads in Moscow Oblast
  • Rest stops Leads in Moscow Oblast
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  • Public medical centers Leads in Moscow Oblast
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  • Rheumatologists Leads in Moscow Oblast
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  • Bus depots Leads in Moscow Oblast
  • Sightseeing Tour Operators Leads in Moscow Oblast
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  • Honey farms Leads in Moscow Oblast
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  • Computer Networking Centers Leads in Moscow Oblast
  • Fruit and vegetable processings Leads in Moscow Oblast
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  • Gift basket stores Leads in Moscow Oblast
  • Futon stores Leads in Moscow Oblast
  • Science museums Leads in Moscow Oblast
  • Pine furniture shops Leads in Moscow Oblast
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  • Salvage dealers Leads in Moscow Oblast
  • Neurologists Leads in Moscow Oblast
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  • Camera repair shops Leads in Moscow Oblast
  • Television repair services Leads in Moscow Oblast
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  • Portrait studios Leads in Moscow Oblast
  • Polymer Suppliers Leads in Moscow Oblast
  • Chimney services Leads in Moscow Oblast
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  • Patio enclosure suppliers Leads in Moscow Oblast
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  • Japanese grocery stores Leads in Moscow Oblast
  • Coffee machine suppliers Leads in Moscow Oblast
  • Skylight contractors Leads in Moscow Oblast
  • Car finance and loan companies Leads in Moscow Oblast
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  • Granite suppliers Leads in Moscow Oblast
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  • Building materials markets Leads in Moscow Oblast
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  • Lawn mower repair services Leads in Moscow Oblast
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  • Scaffolding rental services Leads in Moscow Oblast
  • Moving supply stores Leads in Moscow Oblast
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  • Bead stores Leads in Moscow Oblast
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  • Radiator repair services Leads in Moscow Oblast
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  • Iron works Leads in Moscow Oblast
  • Credit counseling services Leads in Moscow Oblast
  • Historical place museums Leads in Moscow Oblast
  • Castles Leads in Moscow Oblast
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  • History museums Leads in Moscow Oblast
  • Ruins Leads in Moscow Oblast
  • Historical places Leads in Moscow Oblast
  • Photocopiers suppliers Leads in Moscow Oblast
  • Office supply wholesalers Leads in Moscow Oblast
  • Map stores Leads in Moscow Oblast
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  • Mapping services Leads in Moscow Oblast
  • Department of housing Leads in Moscow Oblast
  • Housing authorities Leads in Moscow Oblast
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  • Electronics Accessories Wholesalers Leads in Moscow Oblast
  • Eastern Orthodox Churches Leads in Moscow Oblast
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  • Monasteries Leads in Moscow Oblast
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  • Hawaiian restaurants Leads in Moscow Oblast
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  • Short term apartment rental agencies Leads in Moscow Oblast
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  • Airstrips Leads in Moscow Oblast
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  • Oral surgeons Leads in Moscow Oblast
  • Rubber stamp stores Leads in Moscow Oblast
  • Stationery wholesalers Leads in Moscow Oblast
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  • Piano bars Leads in Moscow Oblast
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  • Auto Dent Removal Service Stations Leads in Moscow Oblast
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  • Modeling schools Leads in Moscow Oblast
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  • Weighing Scale Suppliers Leads in Moscow Oblast
  • Water purification companies Leads in Moscow Oblast
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  • Nut stores Leads in Moscow Oblast
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  • Governments Leads in Moscow Oblast
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  • Foot cares Leads in Moscow Oblast
  • Oral and maxillofacial surgeons Leads in Moscow Oblast
  • Photography studios Leads in Moscow Oblast
  • Ice suppliers Leads in Moscow Oblast
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  • Air compressor repair services Leads in Moscow Oblast
  • Exhibits Leads in Moscow Oblast
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  • Stables Leads in Moscow Oblast
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  • Housing societies Leads in Moscow Oblast
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  • Alcoholism treatment programs Leads in Moscow Oblast
  • Vehicle inspections Leads in Moscow Oblast
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  • Woods Leads in Moscow Oblast
  • Organic farms Leads in Moscow Oblast
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  • Building societies Leads in Moscow Oblast
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  • Solar hot water system suppliers Leads in Moscow Oblast
  • Hydroelectric power plants Leads in Moscow Oblast
  • Sandblasting services Leads in Moscow Oblast
  • Pneumatic tools suppliers Leads in Moscow Oblast
  • Movie studios Leads in Moscow Oblast
  • Video editing services Leads in Moscow Oblast
  • Bus ticket agencies Leads in Moscow Oblast
  • Used tire shops Leads in Moscow Oblast
  • Motorcycle driving schools Leads in Moscow Oblast
  • Forklift rental services Leads in Moscow Oblast
  • Agricultural organizations Leads in Moscow Oblast
  • Livestock producers Leads in Moscow Oblast
  • Olive oil manufacturers Leads in Moscow Oblast
  • Sheriff's departments Leads in Moscow Oblast
  • Diaper services Leads in Moscow Oblast
  • Youth clothing stores Leads in Moscow Oblast
  • Pregnancy care centers Leads in Moscow Oblast
  • Childrens Stores Leads in Moscow Oblast
  • Sewing companies Leads in Moscow Oblast
  • Western apparel stores Leads in Moscow Oblast
  • Skate shops Leads in Moscow Oblast
  • Drum stores Leads in Moscow Oblast
  • Institute of technology Leads in Moscow Oblast
  • Technical universities Leads in Moscow Oblast
  • English language instructors Leads in Moscow Oblast
  • Foot massage parlors Leads in Moscow Oblast
  • Saunas Leads in Moscow Oblast
  • Ophthalmology clinics Leads in Moscow Oblast
  • Cheese manufacturers Leads in Moscow Oblast
  • Dairy stores Leads in Moscow Oblast
  • Small engine repair services Leads in Moscow Oblast
  • Machine maintenances Leads in Moscow Oblast
  • Municipal Corporations Leads in Moscow Oblast
  • Boat clubs Leads in Moscow Oblast
  • Repairs Leads in Moscow Oblast
  • Surgical Products Wholesalers Leads in Moscow Oblast
  • Oil Wholesalers Leads in Moscow Oblast
  • Hair extensions suppliers Leads in Moscow Oblast
  • Egg suppliers Leads in Moscow Oblast
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  • Dairies Leads in Moscow Oblast
  • Printer repair services Leads in Moscow Oblast
  • Real estates Leads in Moscow Oblast
  • Tool repair shops Leads in Moscow Oblast
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  • Sharpening services Leads in Moscow Oblast
  • Garden machinery suppliers Leads in Moscow Oblast
  • Water ski shops Leads in Moscow Oblast
  • Carpet Manufacturers Leads in Moscow Oblast
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  • Video equipment repair services Leads in Moscow Oblast
  • Art restoration services Leads in Moscow Oblast
  • Tuxedo shops Leads in Moscow Oblast
  • Corporate entertainment services Leads in Moscow Oblast
  • Powder coating services Leads in Moscow Oblast
  • Cosmetics wholesalers Leads in Moscow Oblast
  • Make-up artists Leads in Moscow Oblast
  • Contact lenses suppliers Leads in Moscow Oblast
  • Lunch restaurants Leads in Moscow Oblast
  • English restaurants Leads in Moscow Oblast
  • Tree farms Leads in Moscow Oblast
  • Promenades Leads in Moscow Oblast
  • Equestrian facilities Leads in Moscow Oblast
  • Bowling clubs Leads in Moscow Oblast
  • Beer gardens Leads in Moscow Oblast
  • Gift wrap stores Leads in Moscow Oblast
  • Custom label printers Leads in Moscow Oblast
  • Clothing suppliers Leads in Moscow Oblast
  • Electronics Leads in Moscow Oblast
  • Horse trainers Leads in Moscow Oblast
  • Company registries Leads in Moscow Oblast
  • Baseball fields Leads in Moscow Oblast
  • Boiler Manufacturers Leads in Moscow Oblast
  • Welding gas suppliers Leads in Moscow Oblast
  • Haberdasheries Leads in Moscow Oblast
  • Head start centers Leads in Moscow Oblast
  • Frozen yogurt shops Leads in Moscow Oblast
  • Machine knife suppliers Leads in Moscow Oblast
  • Air filter suppliers Leads in Moscow Oblast
  • Driveshaft shops Leads in Moscow Oblast
  • Toy and game manufacturers Leads in Moscow Oblast
  • Rare book stores Leads in Moscow Oblast
  • Parapharmacies Leads in Moscow Oblast
  • Antique furniture restoration services Leads in Moscow Oblast
  • Tropical fish stores Leads in Moscow Oblast
  • Drinking water fountains Leads in Moscow Oblast
  • Shelving stores Leads in Moscow Oblast
  • Cement Suppliers Leads in Moscow Oblast
  • Dry wall supply stores Leads in Moscow Oblast
  • City administrations Leads in Moscow Oblast
  • Optical Products Manufacturers Leads in Moscow Oblast
  • Cold cut stores Leads in Moscow Oblast
  • Bagel shops Leads in Moscow Oblast
  • Model shops Leads in Moscow Oblast
  • Cafeterias Leads in Moscow Oblast
  • ATV dealers Leads in Moscow Oblast
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  • Auto bodywork mechanics Leads in Moscow Oblast
  • Masonry supply stores Leads in Moscow Oblast
  • Tobacco suppliers Leads in Moscow Oblast
  • Small plates restaurants Leads in Moscow Oblast
  • Pond fish suppliers Leads in Moscow Oblast
  • Oyster suppliers Leads in Moscow Oblast
  • Forestry services Leads in Moscow Oblast
  • Aggregate suppliers Leads in Moscow Oblast
  • Traditional restaurants Leads in Moscow Oblast
  • Outboard motor stores Leads in Moscow Oblast
  • Athletic fields Leads in Moscow Oblast
  • Perfume stores Leads in Moscow Oblast
  • Alternative medicines Leads in Moscow Oblast
  • Farm Equipment Repair Shops Leads in Moscow Oblast
  • Public services Leads in Moscow Oblast
  • Hunting areas Leads in Moscow Oblast
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  • Faculty of sports Leads in Moscow Oblast
  • French language schools Leads in Moscow Oblast
  • Kickboxing schools Leads in Moscow Oblast
  • Childrens clubs Leads in Moscow Oblast
  • Ski resorts Leads in Moscow Oblast
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  • Driving test centres Leads in Moscow Oblast
  • Regional councils Leads in Moscow Oblast
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  • Auto tune up services Leads in Moscow Oblast
  • Water Pump Suppliers Leads in Moscow Oblast
  • Retaining wall suppliers Leads in Moscow Oblast
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  • Allergists Leads in Moscow Oblast
  • Cookie shops Leads in Moscow Oblast
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  • Seat dealers Leads in Moscow Oblast
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  • Used bicycle shops Leads in Moscow Oblast
  • Dinner theaters Leads in Moscow Oblast
  • FMCG Manufacturers Leads in Moscow Oblast
  • Textile mills Leads in Moscow Oblast
  • Stone cutters Leads in Moscow Oblast
  • Flower deliveries Leads in Moscow Oblast
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  • Social workers Leads in Moscow Oblast
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  • Brasseries Leads in Moscow Oblast
  • Smart shops Leads in Moscow Oblast
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  • Engravers Leads in Moscow Oblast
  • Painting Class Leads in Moscow Oblast
  • Balloon stores Leads in Moscow Oblast
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  • Economic Consultants Leads in Moscow Oblast
  • Church supply stores Leads in Moscow Oblast
  • Orchards Leads in Moscow Oblast
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  • Consumer advice centers Leads in Moscow Oblast
  • Jewelry appraisers Leads in Moscow Oblast
  • Industrial door suppliers Leads in Moscow Oblast
  • Office Accessories Wholesalers Leads in Moscow Oblast
  • Home helps Leads in Moscow Oblast
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  • Engineering schools Leads in Moscow Oblast
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  • Table tennis supply stores Leads in Moscow Oblast
  • Maternity Centres Leads in Moscow Oblast
  • Endoscopists Leads in Moscow Oblast
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  • Diabetes centers Leads in Moscow Oblast
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  • Paintball centers Leads in Moscow Oblast
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  • Country food restaurants Leads in Moscow Oblast
  • Dim sum restaurants Leads in Moscow Oblast
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  • Specialized hospitals Leads in Moscow Oblast
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  • Construction and maintenance offices Leads in Moscow Oblast
  • Federal courthouses Leads in Moscow Oblast
  • Wheel alignment services Leads in Moscow Oblast
  • Western restaurants Leads in Moscow Oblast
  • Stores and shoppings Leads in Moscow Oblast
  • Clothes and fabric manufacturers Leads in Moscow Oblast
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  • Electrolysis hair removal services Leads in Moscow Oblast
  • District courts Leads in Moscow Oblast
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  • Regional airports Leads in Moscow Oblast
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  • Knife stores Leads in Moscow Oblast
  • Pilgrimage places Leads in Moscow Oblast
  • Railroad companies Leads in Moscow Oblast
  • Incense suppliers Leads in Moscow Oblast
  • Emergency care physicians Leads in Moscow Oblast
  • Telecommunications engineers Leads in Moscow Oblast
  • Hunting stores Leads in Moscow Oblast
  • Photography Institutes Leads in Moscow Oblast
  • Ear piercing services Leads in Moscow Oblast
  • Rock shops Leads in Moscow Oblast
  • ATV repair shops Leads in Moscow Oblast
  • Tuning automobiles Leads in Moscow Oblast
  • Athletic parks Leads in Moscow Oblast
  • Metal Polishers Leads in Moscow Oblast
  • Hypermarkets Leads in Moscow Oblast
  • Photo agencies Leads in Moscow Oblast
  • Used CD stores Leads in Moscow Oblast
  • Bicycle racks Leads in Moscow Oblast
  • Gospel churches Leads in Moscow Oblast
  • District councils Leads in Moscow Oblast
  • Theatrical costume suppliers Leads in Moscow Oblast
  • BBQ areas Leads in Moscow Oblast
  • Mines Leads in Moscow Oblast
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  • Blacksmiths Leads in Moscow Oblast
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  • Amusement machine suppliers Leads in Moscow Oblast
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  • Mechanical plants Leads in Moscow Oblast
  • Wood and laminate flooring suppliers Leads in Moscow Oblast
  • Stylists Leads in Moscow Oblast
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  • Moped dealers Leads in Moscow Oblast
  • Wheelchair repair services Leads in Moscow Oblast
  • Wholesaler household appliances Leads in Moscow Oblast
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  • Ham shops Leads in Moscow Oblast
  • Kung fu schools Leads in Moscow Oblast
  • Mobile home supply stores Leads in Moscow Oblast
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  • Lamination services Leads in Moscow Oblast
  • Spring suppliers Leads in Moscow Oblast
  • Household goods wholesalers Leads in Moscow Oblast
  • Shoe factories Leads in Moscow Oblast
  • Formal Clothing Stores Leads in Moscow Oblast
  • Gas logs suppliers Leads in Moscow Oblast
  • Pumpkin patches Leads in Moscow Oblast
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  • Coal Suppliers Leads in Moscow Oblast
  • Technology parks Leads in Moscow Oblast
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  • PVC industries Leads in Moscow Oblast
  • Services Leads in Moscow Oblast
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  • Bird watching areas Leads in Moscow Oblast
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  • Regional government offices Leads in Moscow Oblast
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  • Sunroom contractors Leads in Moscow Oblast
  • Frozen food manufacturers Leads in Moscow Oblast
  • Pasta shops Leads in Moscow Oblast
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  • Gynecologists Leads in Moscow Oblast
  • Gun clubs Leads in Moscow Oblast
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  • Children's museums Leads in Moscow Oblast
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  • Balloon artists Leads in Moscow Oblast
  • Filtration plants Leads in Moscow Oblast
  • Land registry offices Leads in Moscow Oblast
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  • Office equipment repair services Leads in Moscow Oblast
  • Sculptors Leads in Moscow Oblast
  • Registration offices Leads in Moscow Oblast
  • Veterans centers Leads in Moscow Oblast
  • Computers Leads in Moscow Oblast
  • Ice skating rinks Leads in Moscow Oblast
  • Gazebo builders Leads in Moscow Oblast
  • Pet trainers Leads in Moscow Oblast
  • Emergency training schools Leads in Moscow Oblast
  • Table tennis clubs Leads in Moscow Oblast
  • Painting studios Leads in Moscow Oblast
  • Feed manufacturers Leads in Moscow Oblast
  • IMAX theaters Leads in Moscow Oblast
  • Bicycle clubs Leads in Moscow Oblast
  • Fire department equipment suppliers Leads in Moscow Oblast
  • Construction machine rental services Leads in Moscow Oblast
  • Ski rental services Leads in Moscow Oblast
  • Dart bars Leads in Moscow Oblast
  • Outdoor movie theaters Leads in Moscow Oblast
  • Foundries Leads in Moscow Oblast
  • Prosthetics Leads in Moscow Oblast
  • Statuaries Leads in Moscow Oblast
  • Villas Leads in Moscow Oblast
  • Photo Restoration Shops Leads in Moscow Oblast
  • Car Manufacturers Leads in Moscow Oblast
  • Mathematics schools Leads in Moscow Oblast
  • Plywood suppliers Leads in Moscow Oblast
  • Ski repair services Leads in Moscow Oblast
  • Mobile discoes Leads in Moscow Oblast
  • Medical Book Stores Leads in Moscow Oblast
  • Canneries Leads in Moscow Oblast
  • Household chemicals suppliers Leads in Moscow Oblast
  • Concrete factories Leads in Moscow Oblast
  • Cattle farms Leads in Moscow Oblast
  • Flower markets Leads in Moscow Oblast
  • Fishings Leads in Moscow Oblast
  • Drivers license training schools Leads in Moscow Oblast
  • Multimedia and electronic book publishers Leads in Moscow Oblast
  • Alcohol Manufacturers Leads in Moscow Oblast
  • Knitwear manufacturers Leads in Moscow Oblast
  • Vocal Instructors Leads in Moscow Oblast
  • School bus services Leads in Moscow Oblast
  • Part time daycares Leads in Moscow Oblast
  • Mulch suppliers Leads in Moscow Oblast
  • Fruits Wholesalers Leads in Moscow Oblast
  • Snowmobile dealers Leads in Moscow Oblast
  • Tea market places Leads in Moscow Oblast
  • Tea Exporters Leads in Moscow Oblast
  • Tennis stores Leads in Moscow Oblast
  • Public transports Leads in Moscow Oblast
  • Emergency dental services Leads in Moscow Oblast
  • Foreign languages program schools Leads in Moscow Oblast
  • Village halls Leads in Moscow Oblast
  • Container services Leads in Moscow Oblast
  • Pond contractors Leads in Moscow Oblast
  • Registry offices Leads in Moscow Oblast
  • Organic drug stores Leads in Moscow Oblast
  • Sports medicine physicians Leads in Moscow Oblast
  • Holding companies Leads in Moscow Oblast
  • Ventilating Equipment Manufacturers Leads in Moscow Oblast
  • Yacht brokers Leads in Moscow Oblast
  • Interior plant services Leads in Moscow Oblast
  • Glass block suppliers Leads in Moscow Oblast
  • Glassware manufacturers Leads in Moscow Oblast
  • Glass blowers Leads in Moscow Oblast
  • Optical Wholesalers Leads in Moscow Oblast
  • Log cabins Leads in Moscow Oblast
  • Furnace parts suppliers Leads in Moscow Oblast
  • Rolled metal products suppliers Leads in Moscow Oblast
  • Metal detecting equipment suppliers Leads in Moscow Oblast
  • Metalware dealers Leads in Moscow Oblast
  • STD testing services Leads in Moscow Oblast
  • Auto markets Leads in Moscow Oblast
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  • Judo schools Leads in Moscow Oblast
  • Youth Hostels Leads in Moscow Oblast
  • Land surveying offices Leads in Moscow Oblast
  • Beauties Leads in Moscow Oblast
  • Telephone exchanges Leads in Moscow Oblast
  • Telecommunications Leads in Moscow Oblast
  • Fountain contractors Leads in Moscow Oblast
  • Watch Manufacturers Leads in Moscow Oblast
  • Summer camps Leads in Moscow Oblast
  • Utility trailer dealers Leads in Moscow Oblast
  • Money order services Leads in Moscow Oblast
  • Wine cellars Leads in Moscow Oblast
  • Christmas tree farms Leads in Moscow Oblast
  • Entertainments Leads in Moscow Oblast
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  • Novelties Wholesalers Leads in Moscow Oblast
  • Health and beauties Leads in Moscow Oblast
  • Sculpture museums Leads in Moscow Oblast
  • Eastern European restaurants Leads in Moscow Oblast
  • Pediatric ophthalmologists Leads in Moscow Oblast
  • Pediatric cardiologists Leads in Moscow Oblast
  • Heatings Leads in Moscow Oblast
  • Mirror shops Leads in Moscow Oblast
  • Laminating equipment suppliers Leads in Moscow Oblast
  • Gypsum Product Suppliers Leads in Moscow Oblast
  • Financial audits Leads in Moscow Oblast
  • Boarding houses Leads in Moscow Oblast
  • Leasing services Leads in Moscow Oblast
  • Biking trails Leads in Moscow Oblast
  • Cutlery stores Leads in Moscow Oblast
  • Hair extension technicians Leads in Moscow Oblast
  • Car factories Leads in Moscow Oblast
  • Italian grocery stores Leads in Moscow Oblast
  • Staple food packages Leads in Moscow Oblast
  • Flower designers Leads in Moscow Oblast
  • German language schools Leads in Moscow Oblast
  • Massages Leads in Moscow Oblast
  • Kite shops Leads in Moscow Oblast
  • Gymnasium schools Leads in Moscow Oblast
  • Stereo repair services Leads in Moscow Oblast
  • Stucco contractors Leads in Moscow Oblast
  • Toll booths Leads in Moscow Oblast
  • Reptile stores Leads in Moscow Oblast
  • Road cyclings Leads in Moscow Oblast
  • Childrens theaters Leads in Moscow Oblast
  • Theater supply stores Leads in Moscow Oblast
  • Design institutes Leads in Moscow Oblast
  • Hunting preserves Leads in Moscow Oblast
  • Auto radiator repair services Leads in Moscow Oblast
  • Marketings Leads in Moscow Oblast
  • Electricity Boards Leads in Moscow Oblast
  • Dye Stores Leads in Moscow Oblast
  • Textiles Leads in Moscow Oblast
  • Custom tailors Leads in Moscow Oblast
  • Travel services Leads in Moscow Oblast
  • Japanese confectionery shops Leads in Moscow Oblast
  • Childrens cafes Leads in Moscow Oblast
  • Pension offices Leads in Moscow Oblast
  • Pretzel stores Leads in Moscow Oblast
  • Amusement park rides Leads in Moscow Oblast
  • Industries Leads in Moscow Oblast
  • Sweets and dessert buffets Leads in Moscow Oblast
  • Cosplay cafes Leads in Moscow Oblast
  • Blood banks Leads in Moscow Oblast
  • Hockey rinks Leads in Moscow Oblast
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  • Entertainment and recreations Leads in Moscow Oblast
  • Record companies Leads in Moscow Oblast
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  • Soccer stores Leads in Moscow Oblast
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  • Notaries associations Leads in Moscow Oblast
  • Public defender's offices Leads in Moscow Oblast
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  • Alternator suppliers Leads in Moscow Oblast
  • Pig farms Leads in Moscow Oblast
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  • Auto parts markets Leads in Moscow Oblast
  • Car rentals Leads in Moscow Oblast
  • Aluminum frames suppliers Leads in Moscow Oblast
  • Recycling drop-off locations Leads in Moscow Oblast
  • Measuring instruments suppliers Leads in Moscow Oblast
  • Road construction machine repair services Leads in Moscow Oblast
  • Fishing camps Leads in Moscow Oblast
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  • Fax Service Providers Leads in Moscow Oblast
  • Free parking lots Leads in Moscow Oblast
  • Logging contractors Leads in Moscow Oblast
  • Retail space rental agencies Leads in Moscow Oblast
  • Printer ink refill stores Leads in Moscow Oblast
  • Topsoil suppliers Leads in Moscow Oblast
  • Ponds Leads in Moscow Oblast
  • Internal medicine wards Leads in Moscow Oblast
  • Sugar factories Leads in Moscow Oblast
  • Bingo halls Leads in Moscow Oblast
  • Car sharing locations Leads in Moscow Oblast
  • Airplanes Leads in Moscow Oblast
  • Aerated Drinks Suppliers Leads in Moscow Oblast
  • Stone carvings Leads in Moscow Oblast
  • Shipping equipment industries Leads in Moscow Oblast
  • Parking lot for motorcycles Leads in Moscow Oblast
  • Halfway houses Leads in Moscow Oblast
  • Rice shops Leads in Moscow Oblast
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  • Health counselors Leads in Moscow Oblast
  • Gardening products and services Leads in Moscow Oblast
  • Sport tour agencies Leads in Moscow Oblast
  • Condiments suppliers Leads in Moscow Oblast
  • Eyebrow bars Leads in Moscow Oblast
  • Tanneries Leads in Moscow Oblast
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  • Tune up suppliers Leads in Moscow Oblast
  • Corporate gift suppliers Leads in Moscow Oblast
  • Sand plants Leads in Moscow Oblast
  • Baseball goods stores Leads in Moscow Oblast
  • Cosmetics Leads in Moscow Oblast
  • Weightlifting areas Leads in Moscow Oblast
  • Savings banks Leads in Moscow Oblast
  • Bird control services Leads in Moscow Oblast
  • Office supplies Leads in Moscow Oblast
  • Drone shops Leads in Moscow Oblast
  • Athletic tracks Leads in Moscow Oblast
  • Tire repair shops Leads in Moscow Oblast
  • Luggage wholesalers Leads in Moscow Oblast
  • Pediatric neurologists Leads in Moscow Oblast
  • General register offices Leads in Moscow Oblast
  • Personal repair services Leads in Moscow Oblast
  • Syrian restaurants Leads in Moscow Oblast
  • Estate appraisers Leads in Moscow Oblast
  • Paper stores Leads in Moscow Oblast
  • Cider bars Leads in Moscow Oblast
  • Meeting rooms Leads in Moscow Oblast
  • Computer clubs Leads in Moscow Oblast
  • Ladder suppliers Leads in Moscow Oblast
  • Faculty of arts Leads in Moscow Oblast
  • Creches Leads in Moscow Oblast
  • Designs Leads in Moscow Oblast
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  • Home hairdressers Leads in Moscow Oblast
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  • Travels Leads in Moscow Oblast
  • Closed circuit televisions Leads in Moscow Oblast
  • Dog cafes Leads in Moscow Oblast
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  • Country houses Leads in Moscow Oblast
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  • Board game clubs Leads in Moscow Oblast
  • Otolaryngology clinics Leads in Moscow Oblast
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  • BMX parks Leads in Moscow Oblast
  • Traditional markets Leads in Moscow Oblast
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  • Foods Leads in Moscow Oblast
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  • Bazars Leads in Moscow Oblast
  • Children Policlinics Leads in Moscow Oblast
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  • Childrens libraries Leads in Moscow Oblast
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  • Christmas markets Leads in Moscow Oblast
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  • Wellness hotels Leads in Moscow Oblast
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  • Water mills Leads in Moscow Oblast
  • Asian household goods stores Leads in Moscow Oblast
  • Copper Suppliers Leads in Moscow Oblast
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  • Internets Leads in Moscow Oblast
  • Dental radiologies Leads in Moscow Oblast
  • Railway services Leads in Moscow Oblast
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  • Computer desk stores Leads in Moscow Oblast
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  • Prefabricated house companies Leads in Moscow Oblast
  • Transit stops Leads in Moscow Oblast
  • Lamp repair services Leads in Moscow Oblast
  • Cottage villages Leads in Moscow Oblast
  • Traffic police stations Leads in Moscow Oblast
  • MRI centers Leads in Moscow Oblast
  • Parkings Leads in Moscow Oblast
  • Plating services Leads in Moscow Oblast
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  • Archery clubs Leads in Moscow Oblast
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  • Employment services Leads in Moscow Oblast
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  • Gambling houses Leads in Moscow Oblast
  • Sports Leads in Moscow Oblast
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  • Fairs Leads in Moscow Oblast
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  • Oriental goods stores Leads in Moscow Oblast
  • Eye cares Leads in Moscow Oblast
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  • Immunologists Leads in Moscow Oblast
  • Barbecue areas Leads in Moscow Oblast
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  • License plate frames suppliers Leads in Moscow Oblast
  • Education and cultures Leads in Moscow Oblast
  • Bead wholesalers Leads in Moscow Oblast
  • Airbrushing services Leads in Moscow Oblast
  • Wedding souvenir shops Leads in Moscow Oblast
  • Vegetations Leads in Moscow Oblast
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  • Sauna stores Leads in Moscow Oblast
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  • Attractions Leads in Moscow Oblast
  • Non smoking holiday homes Leads in Moscow Oblast
  • Seafoods Leads in Moscow Oblast
  • Drawing lessons Leads in Moscow Oblast
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  • Storages Leads in Moscow Oblast
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  • Police Leads in Moscow Oblast
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  • Wood frame suppliers Leads in Moscow Oblast
  • Emergency management ministries Leads in Moscow Oblast
  • Bar PMUs Leads in Moscow Oblast
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  • Manor houses Leads in Moscow Oblast
  • Child psychiatrists Leads in Moscow Oblast
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Starbucks vs. the grind

Long lines. Plunging sales. Pissed-off employees. Can the world's largest chain of coffeehouses make coffee fun again?

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You know that shaky, nauseated feeling you get when you've had too much coffee? That's how Starbucks itself is feeling these days. At peak hours, its ubiquitous cafés are overcrowded and slow . Garbled names written in Sharpie have been replaced by computer-printed stickers for online-ordering overachievers, who are allowed to jump the line. Employees — once among the happiest in America — are unionizing. There's new competition from Dutch Bros and boba tea. The company reported yesterday that US sales have dipped for the last two quarters, down 2% since April, and profits are off 7.5%. With more than 33,000 cafés, the world's largest coffee chain has turned into a total grind.

But now, Starbucks seems to have woken up and smelled the — well, you know. On July 2, the company announced a major revamp of the way its cafés are organized. Called the "Siren Craft System," it overhauls the workflow at some 10,000 of its coffeehouses in an effort to reduce inefficiency, speed up orders, and boost customer satisfaction. But unlike most plans dreamed up by fancy-pants consultants, Siren Craft doesn't try to solve the problem by cranking up the assembly line or flogging employees into a state of heightened productivity. Instead, it does something truly novel in American business: It attempts to actually fix what's wrong with pretty much every company that makes things for lots of people.

Every fast-food outlet, Starbucks cafés included, is a little factory. The order of operations is highly prescribed, a carefully choreographed system of specialization that's been timed down to the second. For Starbucks, the trick is to balance America's addiction to cheap and speedy service with the vibe of a European-style coffeeshop — creating a relaxed, enjoyable "third place" for people to hang out beyond their office and home. There's a reason Starbucks used to sell CDs of the inoffensively groovy music it played in its cafés. People, it understood, need a cozy place to doomscroll.

The order in which we were asked to build those drinks was no longer working

The Siren Craft System tries to get this recipe right. For starters, it changes the sequence in which baristas make drinks. That's because over the years, as Starbucks introduced more and more cold beverages — a Frozen Strawberry Açaí Lemonade Refresher, anyone? — it has gotten harder and harder to keep up with all the orders. "The build for the drinks themselves have gotten more complex and has more steps, so they take longer to make," says Michelle Eisen, a Starbucks barista and union organizer. "The order in which we were asked to build those drinks was no longer working."

The new system instructs baristas to push cold drinks down in the queue in favor of hot ones. That might seem surprising, given the popularity of the milkshake-like Frappuccino line and the fruity Refreshers. But the fact is, the cold drinks also take longer to make. Order one of each, and you'll end up holding a melting Frappuccino before they even start on your double espresso. The higher-grossing cold drinks take so long to make, in fact, that they're actually pretty low-margin. The highest-margin item on the menu, a person familiar with Starbucks operations tells me, is probably a plain old drip coffee.

Siren Craft also switches up the way baristas make coffee. They used to pull espresso shots first and steam milk second. But employees told management that the caffè was getting cold waiting for the latte . The new system reverses that order to get the ingredients into better sync.

Then there's the digital dashboard that tells baristas what to do next. Starbucks is about to expand who can place orders via its app, and it's expecting a huge influx. So it's reprogramming the dashboard to anticipate when a flood of orders is coming and warn supervisors, to help them figure out who needs to be doing what. That might seem like a minor change, but when you're operating at the scale of Starbucks, all the savings in seconds really add up.

Finally, in perhaps its biggest innovation, the new system is changing the role of each café's "peak play caller." During crunch times, these managers will be empowered to deviate from everyone's set assignments, like a coach calling a play from the sideline. They'll be able to move employees around, taking someone off the espresso machine, say, and putting them on a register. The idea is to improve efficiency and productivity by giving managers more flexibility to improvise, rather than by throwing more bodies at the problem. Which is a pretty profound departure from the stopwatch-driven, one-size-fits-all approach that corporate America has long applied to the factory floor.

What's most interesting about Siren Craft, though, is what it isn't . It's not a widgetized assembly line that doubles down on barista performance metrics. It doesn't force every customer to order via the app, or make hand-wavey gestures at AI or some other flashy approach to efficiency and productivity. That kind of thinking is what got the company into so much trouble in the first place — poring over spreadsheets rather than improving coffee pour-overs. Starbucks was always commodified, but it went so far in that direction that it started breaking the brand. From Boeing to Google to Wells Fargo , metrics-driven pushes for efficiency and productivity always jeopardize the quality of the product, alienate employees, and drive away loyal customers.

In a work-from-home world, it's hard to imagine Starbucks ever having the cachet and daily urgency it once did. Fewer people are looking for a warm drink on the way to the office or a post-lunch pick-me-up — and given rising prices, not many of us have the extra $5 to burn. But it's not impossible for the company to bounce back. A visit to a Starbucks could still be a semi-regular treat, if people can feel assured that their quick pop-in for a hot cup of joe won't turn into 25 minutes of queuing behind a bunch of kids eager for a frothy cold sugar blast.

Eisen knows the Siren Call System won't employ more baristas, as the union would like. But she's hopeful that it represents a step in the right direction. Long lines, after all, don't just frustrate customers. They also prevent employees from serving up coffee with a more human touch.

"There used to be an element of fun to being a Starbucks barista," Eisen says. "It was amazing to have the time to talk to customers and sample new products with them, and get to know what their tastes were. Anything we can do to bring that third-place atmosphere back into the stores would be nice to see."

Adam Rogers is a senior correspondent at Business Insider.

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Through our Discourse journalism, Business Insider seeks to explore and illuminate the day’s most fascinating issues and ideas. Our writers provide thought-provoking perspectives, informed by analysis, reporting, and expertise. Read more Discourse stories here .

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Kamala Harris' 2020 campaign was a mess. If she replaces Biden, this time could be a lot different.

WASHINGTON — Kamala Harris had one great day in her ill-fated 2020 presidential campaign: her first.

Then came a rapid collapse.

The freshman senator who announced her candidacy in January 2019 before 20,000 cheering supporters in Oakland, California, dropped out in December before a single vote had been cast.

By the time she quit, Harris lacked money, a message and a cohesive campaign operation — all ingredients of a successful candidacy.

It was a hard fall for someone whose youth and biracial identity evoked the appeal of the last Democratic president, Barack Obama.

“I have mixed emotions about it,” her rival and the eventual winner, Joe Biden, said upon hearing she had withdrawn from the Democratic nomination contest. He called her a “first-rate intellect.”

Now, Harris is set to get another shot. As the sitting vice president, she is a leading candidate to succeed Biden after his exit from the race, receiving his immediate endorsement. Other elected officials might step forward to challenge Harris, dividing Democrats and clouding the general election picture ahead of a November showdown with Donald Trump.

“I know there are people working behind the scenes who think she may not be the best one suited to take us to victory,” said Maria Cardona, a member of the Democratic National Committee’s rules panel, speaking before Biden's withdrawal. “If that is seen as a full-on, inorganic tactic that is being led by senior people within the Democratic Party, there will be a civil war inside the Democratic Party the likes of which we will not survive.”

With only a few months to wage a campaign against Trump, Harris couldn’t afford to repeat the mistakes that tanked her last presidential bid. There would be little time to recover. Hers would need to be a virtually error-free sprint to Election Day.

When Harris gave that announcement speech before a hometown crowd five years ago, her prospects seemed dazzling. A Monmouth University poll released the week after she entered the race showed her running third in a crowded Democratic field that eventually numbered more than two dozen. With 11% support, she trailed only Biden and Vermont Sen. Bernie Sanders, both of whom had run presidential races before.

Harris had earned her bona fides as a former prosecutor and had distinguished herself in Senate committees as a feared interrogator who could pick apart a witness’s testimony.

A pro-Harris super PAC prepared an ad that showed her grilling Supreme Court nominee Brett Kavanaugh and two Trump-era attorneys general, William Barr and Jeff Sessions.

It never aired. On the day the $1 million ad buy was supposed to begin running, Harris dropped out.

Making the leap from state to national politics proved daunting for her. Rivals like Sanders and Sen. Elizabeth Warren had spent much of their adult lives steeped in policy.

Harris hadn’t mastered policy questions that dominated the Democratic debates. She had originally backed Sanders’ “Medicare for all” plan, but later released her own version that carved out a continued role for private insurers.

She quickly faced incoming fire from the left and center of the ideological spectrum.

Sanders’ aides denounced her proposal as a “terrible policy.” Biden’s campaign joined the attack, warning that she would undercut Obama’s signature Affordable Care Act.

“She was trying to figure out where she landed in the primary field on a bunch of issues,” one of her former California campaign advisers said. As a state official, Harris “hadn’t had to deal with that level of nuance.”

Another policy stumble marred what seemed to be her breakthrough moment. In a debate in June, she attacked Biden for opposing school busing in the 1970s.

Harris mentioned a “little girl” in California who had been bused to school every day. “That little girl was me,” she said. Within hours of the exchange, her campaign triumphantly started selling “That little girl was me” T-shirts for $29.99 apiece.

But after the debate, she struggled to offer a consistent answer to whether she believed federally mandated busing should be used to integrate schools.

A Biden campaign aide seized on the equivocation, tweeting that she was “tying herself in knots trying not to answer the very question she posed” to Biden.

This time, instead of facing off against fellow Democrats, Harris would be able to elevate one to serve as her running mate. She would have a plethora of promising choices to balance the ticket, including Pennsylvania Gov. Josh Shapiro, North Carolina Gov. Roy Cooper and Kentucky Gov. Andy Beshear, all of whom won in places where Trump performed well.

Admirers say that Harris has grown in the job. Early in her campaign, she traveled to South Carolina and spoke to a group of Democratic women.

“The woman that I met in early 2019 was not as confident and was significantly more tentative in the way she presented herself to potential voters,” Amanda Loveday, a senior adviser to a pro-Biden super PAC called Unite the Country, said before Biden withdrew.

While affirming she wanted Biden to remain at the top of the ticket, Loveday said of the vice president: “The woman I met back then is very different from the woman I see on TV today. She’s grown as a leader and she has developed more confidence.”

Both Harris’ government office and the Biden-Harris campaign declined to comment for this article before Biden's withdrawal.

A campaign is akin to an expensive startup business on a national scale. It needs an inspirational candidate, but it also relies on a unified staff. Harris didn’t have one. People close to the campaign say that lines of authority were blurred between Harris’ sister and campaign chairwoman, Maya Harris, and other advisers who’d worked on her state races but weren’t blood relatives.

In November 2019, a campaign staff member wrote a letter, obtained by The New York Times , that depicted a campaign in crisis.

“Campaigns have highs and lows, mistakes and miscalculations,” wrote Kelly Mehlenbacher. “But because we have refused to confront our mistakes, foster an environment of critical thinking and honest feedback, or trust the expertise of talented staff, we find ourselves making the same unforced errors over and over.”

By that point, Harris was running fifth, her poll numbers down to 6%. Money was dwindling, accelerating the downward spiral. That fall, Harris’ campaign laid off staff and moved others from her national headquarters in Baltimore to Iowa to save money.

Any hope of reviving her candidacy with a strong showing in the Iowa caucuses in January was short-lived. On Dec. 3, Harris dropped out. She emailed staff that she “simply doesn’t have the financial resources we need to continue.”

A Harris sequel would look nothing like the original, former advisers said. She’d be buoyed by a Democratic Party that would coalesce behind her, desperate to defeat Trump. Donors who’ve bailed on Biden might take a fresh look at the race with a younger candidate atop the ticket.

She would also likely inherit the parts of Biden’s campaign that are working — like the massive field and data operation s that are designed to drive voter turnout. While Biden’s most senior aides would likely be gone, many rank-and-file campaign staff with long resumes may choose to remain.

Harris’ background as a prosecutor could prove advantageous in a future debate. Rather than sparring with fellow Democrats over health care and education policy, she would be boring in on Trump’s criminal conviction in Manhattan.

“Literally everything” would be different, starting with her pitch to voters, a longtime Harris adviser told NBC News. “It is a three-month sprint and not a two-year slog.”

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Peter Nicholas is a senior White House reporter for NBC News.

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Katherine Doyle is a White House reporter for NBC News.

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How To Start a T-Shirt Business: 2024 Guide

Want to know how to start an online t-shirt business? Read these expert tips on finding customers, designing popular graphics, and selling your t-shirts online.

The custom t-shirt printing market is expected to grow by 11% per year through 2030. And with online tools to help you print and sell your tee designs , it’s never been easier to start a t-shirt business.

By selecting a target audience and designing t-shirts that delight customers, you can create popular clothing at a low cost.

This guide explains how to start an online shirt business that brings in extra monthly income.

How to start a t-shirt business

  • Choose a niche
  • Source quality material and t-shirt printing options
  • Create t-shirt designs
  • Mock up your t-shirts
  • Validate your t-shirt designs
  • Set up your online shirt store

1. Choose a niche

Successful online t-shirt businesses find ways to stand out from the crowd. One of the best strategies for differentiating your products from competitors’ is by catering to a specific audience or interest group.

Choosing a t-shirt niche can help your online shirt business attract these motivated customers.

Generally, niches like “t-shirts with funny slogans” are too broad for a new business to successfully compete. Instead, look for sub-niches and use keyword research tools to find phrases that your target audience is searching for. For example, sub-niches in the funny t-shirts category might be “t-shirts with slogans about doctors” or “funny t-shirts for dog owners.”

Red t-shirt with a white graphic of a pug and the text, “Keep calm and pug on.

Here are a few ways to estimate the value of entering a niche:

  • Scan this list of popular hobbies on Wikipedia for inspiration.
  • Use the Facebook IQ Audience Insights tool to gauge the size of your niche on social media.
  • Visit a niche’s subreddit and check the subscriber count and level of engagement.
  • Consider your own interests and the communities you belong to.

Once you find a niche, create a business plan that lays out opportunities to sell custom t-shirts to your niche audience.

2. Source quality material and t-shirt printing options

The next step in starting an online t-shirt business is to find a wholesale clothing supplier , or a custom tee manufacturer .

Not all t-shirts are the same. Different printing methods produce different results. With shirt quality paramount to your brand’s reputation, educating yourself on stock is essential.

It can be tempting to partner with budget supplier and sacrifice quality for higher profit margins. But consider how product quality impacts a customer’s decision to make a second purchase or recommend your shirts to other people.

Choosing a quality t-shirt encompasses several factors, including fit, sizing, material, softness, and weight. Once you narrow down your choices, order some samples to make an informed final decision.

3. Create t-shirt designs

After selecting a shirt supplier, you might choose to develop original graphic tees. Here are a few ways to get a head start:

Find the bestselling designs and niches

If you’re struggling to come up with t-shirt design ideas, look at what’s popular and currently selling well on graphic t-shirt marketplaces such as:

Another research tip is to use Google Trends to gain a sense of the topics people are currently interested in. Use trending subjects as inspiration for your t-shirt designs.

Hire a designer

Once you have a general idea for t-shirt designs, start sketching some drafts. If you know how to use graphic design software, you likely can produce great designs yourself. However, it might make more sense to enlist some help.

There are several online sources for finding suitable graphic designer, including design communities, freelance networks, and t-shirt design marketplaces:

Design communities

Dribbble is a design community that’s home to lots of talent. Search for styles you like, then message the designer to see if they’re available for your project.

Eight images showing T-Shirt illustrations on Dribbble below related search options and categories.

Behance hosts portfolios from creators around the world who specialize in illustrations and graphic design.

Various examples of graphics and images from Behance’s projects page.

Freelance networks

General freelance networks like Upwork also contain listings of artists and illustrators. Find a qualified t-shirt designer, then check their past job successes and portfolio to see if they’re a match for your project. If you like someone, you can reach out through the platform and hire them on the spot.

T-shirt design marketplaces

Instead of hiring a designer, you can purchase pre-made designs your t-shirt business. This route saves on upfront costs, but means that other stores are likely selling your designs, so it may be harder for your store to stand out. Check out the following t-shirt graphic marketplaces:

  • Tshirt Factory has a variety of vector images, from old school to punk designs.
  • Creative Market has more than three million graphics and templates.
  • Graphic River offers royalty-free Photoshop vectors and icon packs.

Keep in mind, you may need to purchase a commercial license for your images before you can use them on your t-shirts.

💡 Need a logo for your t-shirts? Shopify has a free custom logo maker .

4. Mock-up your t-shirts

Once you have final designs, the next step for your t-shirt business will be to produce mockup images. Mockups help you and your customers see what the final design will look like when it’s printed on a shirt.

A digital design menu beside a person modeling a white t-shirt with a custom graphic.

You can create mockups using web software or with an image editor like Adobe Photoshop.

T-shirt mockup templates for Photoshop come with multiple layers that let you change the color of the shirt and apply your own design that will blend with the shirt’s creases, folds, and contours.

There are also web-based mockup software that will let you create similar images without having to download Photoshop:

  • Printful Mockup Generator
  • Placeit Mockup Generator
  • Printify T-Shirt Mockup Generator

If you don’t like the idea of creating digital mockups, you can always order samples of your shirts and take product photos .

5. Validate your t-shirt designs

Before you invest in your new business idea, test the popularity of your designs. There are many ways to validate design popularity before you sell your t-shirts online.

Common methods for validating your design ideas include:

Reach out to personal social networks

Post a preview of your designs to your social media accounts and on feeds that your potential customers visit. Be careful when asking the thoughts of friends and family, however. Their opinions can come with a favorable bias.

Despite the community’s general aversion to marketing, Reddit is still one of the best places to get honest feedback on your designs . Through this process, you may earn yourself some future customers and gain some free marketing along the way.

Use crowdfunding

Crowdfunding sites have made it easier to test, validate, and collect money upfront for new business ideas. Launching a crowdfunding campaign can be time-consuming and requires preparation. However, if you have a particularly novel t-shirt business idea, crowdfunding might be for you.

🎧 Here’s why you should test your t-shirt designs before you invest.

6. Set up your online shirt store

With t-shirt designs commissioned, mock-ups created, and feedback acquired, it’s time to build your online store .

If you’re using a print-on-demand service to produce your tees, it’s easy to integrate your products with a Shopify store. Customers can visit your store to browse shirts. Once they make a purchase, print-on-demand apps will produce and ship the items.

Try these t-shirt printing apps that integrate directly with Shopify stores:

💡 Need advice on building your store? Here’s a step-by-step guide .

5 considerations for starting a t-shirt business

  • T-shirt printing techniques

1. T-shirt printing techniques

There are three popular methods for printing t-shirts. Deciding which one to use will partially depend on your product pricing strategy .

Whether you invest in your own printer or use a local supplier, it’s worth knowing how each printing technique works.

Screen printing

An industrial screen printing machine with eight arms in a large factory space.

Screen printing is an old technique that has stood the test of time for business owners who design and sell t-shirts online and in stores.

As one of the most popular methods for printing, screen printing can produce durable and long-lasting results. It also lets you print on products like canvas items, mugs, hats, and other things to make and sell if you want to expand your product line.

However, a labor-intensive initial setup means screen printing is most cost-effective when printing in bulk. Screen printing also poses issues when it comes to complex designs or designs with more than four to five colors, as each color increases costs and production time.

Heat transfer

Gray heat transfer machine being used to print the number 14 on a red soccer jersey.

Heat transfers exist in several forms. For example, you may have seen basic heat-transfer paper at your local office supply store.

Although this method makes it easy to print designs from your home computer and transfer them with an iron, a more complicated process is needed when running a small business. The more advanced form of heat transfer is called plastisol transfer and is printed by professional printers on special, high-quality heat-transfer paper.

The advantage of heat transfers is the ability to order a stack of prints from your local printer and transfer them to your t-shirts with a commercial heat press machine as you receive orders. Heat transfers can produce full-color images onto t-shirts relatively easily and quickly, helping to make them an affordable option for small batches.

Though affordable in the long run, a heat press machine can be a large upfront cost. Also, the do-it-yourself approach requires you to invest more time making the t-shirts and the final result can be lower quality and less durable than shirts that use other forms of printing.

Direct-to-garment (DTG)

Black garment with a floral graphic being fed into a direct-to-garment printing machine.

The direct-to-garment printing process operates like an ink-jet printer. It’s common in t-shirt printing businesses because it prints ink directly onto the t-shirt and can produce full-color images with accuracy.

DTG printing produces quality printing on par with screen printing, and is seen as more premium than heat transfer. Because it operates like an ink-jet printer, there are no setup costs, unlike screen printing. This means it’s easy and cost-effective to print small orders.

The major disadvantage of direct-to-garment printing is the lack of volume discount for large orders, as it takes the same amount of time to print each shirt.

The last thing a visitor wants to see in your catalog is a poorly plagiarized shirt design. Your designs don’t necessarily need to be complex—in fact, many of the bestselling graphic tees are simple. However, they do need to be original.

To ensure quality prints for your shirt-selling business, your design files should be at least 300 pixels per inch (dpi or ppi), have a transparent background, and be large enough to cover the actual print area of the t-shirt. Just note that your specifications will vary depending on the printer and printing technique used.

The next most important factor in starting an online t-shirt business is product quality. You can disappoint a customer once, but they won't return to your store. A pattern that fades and cracks or a t-shirt that shrinks and rips won’t create loyal customers.

Higher quality t-shirts might cost more to produce but can also command higher prices. Remember to base your product quality decisions on expected profit margin , not the product costs.

A strong, interesting brand is vital for starting a shirt business online. Your brand will tie together all of your choices, including your niche, designs, and shirt quality. From your t-shirt business name to the logo you use, building a unique and likable brand is important in a high-competition industry.

When customers have a choice of stores to shop from, businesses with a distinctive presence are more likely to capture attention. If you’ve chosen a niche for your online t-shirt business that embodies a certain lifestyle, you can incorporate it into your marketing and website to speak to these customers.

5. Inventory

T-shirt businesses can buy and hold inventory, taking advantage of bulk pricing and local printers. Or, they can use a print-on-demand service to take inventory management and shipping off their plate. You also can opt for a mix of both.

By holding your own inventory for your online shirt selling business, you can sell in-person, which could help improve your profit margins. With print-on-demand, you take on less risk because your production depends on your orders. Weigh the pros and cons before you start. If you’re unsure, print-on-demand is a good idea for smaller businesses .

Of course, if you have the budget, you can also invest in a printer and make your own in-house clothing line .

An online t-shirt business success story

Many entrepreneurs have been successful in starting a shirt-selling business. For example, Ryan McCarthy, founder of Imouri (formerly Sugoi), has used Shopify to run his anime-inspired t-shirt printing business since 2016.

Anime-inspired graphics on eight Imouri t-shirts of various colors, beside an options menu.

Ryan decided to create his t-shirt business when he couldn’t find anime-themed clothing that fit his personal style. He quietly launched what he thought would be a small clothing business, which has since turned into a six-figure print-on-demand apparel company selling streetwear inspired by Japanese pop culture and anime.

His secret to successfully starting a clothing line? Identifying winning designs early on by using Reddit and paid ads to test products.

Start your t-shirt business today

It's never been easier to express your creativity and sell t-shirts online

Whatever niche you choose to serve, and however ambitious you decide to be with your quality and designs, a t-shirt store can be a great first ecommerce business for new entrepreneurs.

Shopify can help you start selling and control your costs. Connect your store to a t-shirt printer in minutes and launch a catalog that your customers will love.

Illustration by Alice Mollon

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T-shirt business FAQ

Is a t-shirt business profitable.

T-shirts are a staple around the world, with global apparel sales reaching $1.79 trillion in 2024. Creating an online t-shirt business can be profitable thanks to low startup costs compared to other business opportunities.

How much does it cost to start a t-shirt business?

Starting a t-shirt business from home requires little investment. Print-on-demand services offer product manufacturing and shipping, and only charge vendors for products when they're sold. That means fewer overhead costs and little risk of overstocking.

What should I do before selling t-shirts?

  • Conduct market research on a niche and find a passionate community.
  • Come up with a t-shirt company name.
  • Make a business logo and set up an online shop.
  • Create your own t-shirt designs.
  • Set up your social media accounts.
  • Run paid ads for your online t-shirt business site.
  • Do blog outreach and free promotions with influencers.

How much can you make selling t-shirts?

The amount you make selling t-shirts depends on factors including your chosen niche, production methods, pricing, and marketing strategy.

How can I start my own t-shirt business with few upfront costs?

If you want to start a t-shirt business without an initial investment, create a Shopify store and integrate a print-on-demand app such as Printful.

Do you need a business license to sell t-shirts online?

Typically, you do not need a business license to sell t-shirts online. You may need a resale license to buy clothing from a distributor without sales tax. Check with your local revenue or finance department to learn more.

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