analyze the merits and limitations of case study method in sociological research

Case Study: Types, Advantages And Disadvantages

Case study is both method and tool for research. Case study is the intensive study of a phenomenon, but it gives subjective information rather than objective. It gives detailed knowledge about the phenomena and is not able to generalize beyond the knowledge.

Case studies aim to analyze specific issues within the boundaries of a specific environment, situation or organization. According to its design, case study research method can be divided into three categories: explanatory, descriptive and exploratory.

Explanatory case studies aim to answer ‘how’ or ‘why’ questions with little control on behalf of the researcher over occurrence of events. This type of case study focuses on phenomena within the contexts of real-life situations.

Descriptive case studies aim to analyze the sequence of interpersonal events after a certain amount of time has passed. Case studies belonging to this category usually describe culture or sub-culture, and they attempt to discover the key phenomena.

Exploratory case studies aim to find answers to the questions of ‘what’ or ‘who’. Exploratory case study data collection method is often accompanied by additional data collection method(s) such as interviews, questionnaires, experiments etc.

DEFINITION OF CASE STUDY

The case study or case history method is not a newer thing, but it is a linear descendent of very ancient methods of sociological description and generalization namely, the ‘parable’, the ‘allegory’, the ‘story’ and the ‘novel’.

According to P.V. Young . “A fairly exhaustive study of a person or group is called a life of case history.”

Thus, the case study is more intensive in nature; the field of study is comparatively limited but has more depth in it.

analyze the merits and limitations of case study method in sociological research

TYPES OF CASE STUDY

Six types of case studies are conducted which are as follows:

Community Studies: The community study is a careful description and analysis of a group of people living together in a particular geographic location in a corporative way. The community study deals with such elements of the community as location, appearance, prevailing economic activity, climate and natural sources, historical development, how the people live, the social structure, goals and life values, an evaluation of the social institutions within the community that meet the human needs etc. Such studies are case studies, with the community serving as the case under investigation.

Casual Comparative Studies: Another type of study seeks to find the answers to the problems through the analysis of casual relationships. What factors seem to be associated with certain occurrences, conditions or types of behaviour? By the methodology of descriptive research, the relative importance of these factors may be investigated.

Activity Analysis: The analysis of the activities or processes that an individual is called upon to perform is important, both in industry and in various types of social agencies. This process of analysis is appropriate in any field of work and at all levels of responsibility. In social system, the roles of superintendent, the principal, the teacher and the custodian have been carefully analyzed to discover what these individuals do and need to be able to do.

Content or Document Analysis: Content analysis, sometimes known as document analysis. Deals with the systematic examination of current records or documents as sources of data. In documentary analysis, the following may be used as sources of data: official records and reports, printed forms, text-books, reference books, letters, autobiographies diaries, pictures, films and cartoons etc . But in using documentary sources, one must bear in mind the fact that data appearing in print is not necessarily trustworthy. This content or document analysis should serve a useful purpose in research, adding important knowledge to a field to study or yielding information that is helpful in evaluating and improving social or educational practices.

A Follow-up Study: A follow-up study investigates individuals who have left an institution after having completed programme, a treatment or a course of study, to know what has been the impact of the institutions and its programme upon them. By examining their status or seeking their opinions, one may get some idea of the adequacy or inadequacy of the institutes programme. Studies of this type enable an institution to evaluate various aspects of its programme in the light of actual results.

Trend Studies: The trend or predictive study is an interesting application of the descriptive method. In essence, it is based upon a longitudinal consideration of recorded data, indicating what has been happening in the past, what does the present situation reveal and on the basis of these data, what will be likely to happen in the future.

Whatever type of case study is to conduct, it’s important to first identify the purpose, goals, and approach for conducting methodologically sound research.

ADVANTAGES OF CASE STUDY

The main points of advantages of case study are given below:

Formation of valid hypothesis: Case study helps in formulating valid hypothesis. Once the various cases are extensively studied and analyze, the researcher can deduce various generalizations, which may be developed into useful hypotheses. It is admitted by all that the study of relevant literature and case study form the only potent sources of hypothesis.

Useful in framing questionnaires and schedules: Case study is of great help in framing questionnaires, schedules or other forms. When a questionnaire is prepared after thorough case study the peculiarities of the group as well as individual units, become known also the type of response likely to be available, liking and aversions of the people. This helps in getting prompt response.

Sampling: Case study is of help in the stratification of the sample. By studying the individual units the researcher can put them in definite classes or types and thereby facilitate the perfect stratification of the sample.

Location of deviant cases: The case study makes it possible to locate deviant cases. There exists a general tendency to ignore them, but for scientific analysis, they are very important. The analysis of such cases is of valuable help in clarifying the theory itself.

Study of process: In cases where the problem under study constitutes a process and not one incident e.g. courtship process, clique formation etc., case study is the appropriate method as the case data is essential for valid study of such problems.

Enlarges experience: The range of personal experience of the researcher is enlarged by the case study on the other hand in statistical methods a narrow range of topics is selected, and the researcher’s knowledge is restricted to the particular aspect only.

Qualitative analysis in actual situation: Case study enables the establishment of the significance of the recorded data when the individual is alive and later on within the life of the classes of individuals. The researcher has the opportunity to come into contact with different classes of people and he is in a position to watch their life and hear their experiences. This provides him with an opportunity to acquire experiences of such life situations which he is never expected to lead.

This discussion highlights the advantages of the case data in social research. Social scientists developed the techniques to make it more perfect and remove the chances of bias.

LIMITATIONS/DISADVANTAGES OF CASE STUDY METHOD

Subjective bias: Research subjectivity in collecting data for supporting or refuting a particular explanation, personal view of investigation influences the findings and conclusion of the study.

Problem of objectivity: Due to excessive association with the social unit under investigation the researcher may develop self-justificatory data which are far from being factual.

Difficulty in comparison: Because of wide variations among human beings in terms of their response and behaviour, attitudes and values, social setting and circumstances, etc., the researcher actually finds it difficult to trace out two social units which are identical in all respects. This hinders proper comparison of cases.

A time, energy and money consuming method: The preparation of a case history involves a lot of time and expenditure of human energy, therefore, there is every possibility that most of the cases may get stray. Due to such difficulties, only a few researchers can afford to case study method.

Time span: Long time span may be another factor that is likely to distort the information provided by the social unit to the researcher.

Unreliable source material: The two major sources of case study are: Personal documents and life history. But in both these cases, the records or the own experience of the social units may not present a true picture. On the contrary, the social unit may try to suppress his unpleasant facts or add colour to them. As a result, the conclusions drawn do not give a true picture and dependable findings.

Scope for wrong conclusions: The case study is laden with inaccurate observation, wrong inferences, faulty reporting, memory failure, repression or omission of unpleasant facts in an unconscious manner, dramatization of facts, more imaginary description, and difficulty in choosing a case typical of the group. All these problems provide the researcher with every possibility of drawing wrong conclusions and errors.

Case studies are complex because they generally involve multiple sources of data, may include multiple cases within a study and produce large amounts of data for analysis. Researchers from many disciplines use the case study method to build upon theory, to produce new theory, to dispute or challenge theory, to explain a situation, to provide a basis to apply solutions to situations, to explore, or to describe an object or phenomenon. The advantages of the case study method are its applicability to real-life, contemporary, human situations and its public accessibility through written reports. Case study results relate directly to the common readers everyday experience and facilitate an understanding of complex real-life situations.

__________________________________________________________________________

Research Methodology Methods and Techniques~C. R. Kothari (p.113) - Link

Fundamental of Research Methodology and Statistics~Yogesh Kumar Singh (Chapter–10: Case Study Method p. 147) - Link

Social Research Methods: Qualitative and Quantitative Approaches~W. Lawrence Neuman (p.42) - Link

The Basics of Social Research~Earl Babbie (p.280) - Link

Social Science Research Principles, Methods, and Practices~Anol Bhattacherjee (93) - Link

PREPARING A CASE STUDY: A Guide for Designing and Conducting a Case Study for Evaluation Input - Link

A Case in Case Study Methodology - Link

Case Study Method - Link1 & Link 2

Unit-4 Case Study - Link

Case study as a research method - Link

Case_Study~Tanya Sammut-Bonnici and John McGee - Link

Understanding the Case Study Method in Sociology

Definition and purpose of case studies, types of case studies, methodological approaches in case studies.

Advantages of Case Study Methods
Limitations of Case Study Methods
Applications of Case Study Methods in Sociology

The case study method is a research strategy often employed in the social sciences, including sociology, to investigate a phenomenon within its real-life context. This approach allows for a deep, multifaceted exploration of complex issues, making it an invaluable tool for sociologists. By focusing on a single case or a small number of cases, researchers can gather detailed and nuanced data, which can then be used to develop or test theories. This essay will provide an overview of the case study method, its applications, advantages, and limitations, and illustrate how it can be used effectively in sociological research.

Understanding Case Studies

A case study is an in-depth examination of a single instance or event—a ‘case’—which could be an individual, group, organization, community, or even a nation. The case study method is not confined to a particular type of data collection or analysis but rather encompasses a variety of techniques to gather comprehensive information about the case in question. This method is particularly useful for studying phenomena in their natural settings, allowing researchers to capture the complexities and intricacies of social life.

Purpose and Importance

The primary purpose of a case study is to gain a deep understanding of the subject under investigation. Case studies are particularly effective in exploring new or under-researched areas where the boundaries between the phenomenon and context are not clearly evident. They enable researchers to explore the ‘how’ and ‘why’ questions, providing insights that might not be achievable through other research methods. By focusing on specific instances, case studies can reveal the underlying mechanisms and processes that drive social phenomena, offering rich, qualitative insights that can inform broader sociological theories and practices.

Exploratory Case Studies

Exploratory case studies are conducted to identify research questions and hypotheses for further study. They are often the preliminary step in a research project, providing a basis for developing more detailed research plans. These case studies are useful for gathering initial data and insights, which can help shape the direction of future research.

Descriptive Case Studies

Descriptive case studies aim to provide a detailed, accurate account of the case under investigation. These studies focus on describing the characteristics and context of the case, often with the goal of illustrating the application of theories in real-life scenarios. Descriptive case studies are valuable for presenting a comprehensive picture of the phenomenon, enabling a better understanding of its complexity.

Explanatory Case Studies

Explanatory case studies are used to explore causation and uncover the underlying mechanisms of a phenomenon. These studies seek to explain the ‘how’ and ‘why’ questions, providing insights into the causal relationships and processes at play. Explanatory case studies are particularly useful in testing hypotheses and theories, offering a detailed examination of the factors that contribute to a specific outcome.

Intrinsic Case Studies

Intrinsic case studies are conducted when the researcher has a genuine interest in the case itself, rather than in generalizing findings to other cases. These studies focus on understanding the unique aspects and significance of the specific case, often highlighting its distinctiveness and individuality. Intrinsic case studies are valuable for exploring cases that are particularly unusual or noteworthy, providing insights that might not be applicable to other contexts.

Instrumental Case Studies

Instrumental case studies are conducted to gain a broader understanding of a particular issue or phenomenon. The case is used as a tool to provide insights into a larger question or theory. In these studies, the case itself is of secondary interest, serving as a means to an end. Instrumental case studies are useful for illustrating broader theoretical concepts and for drawing generalizable conclusions from specific instances.

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case study advantages and disadvantages, explained below

A case study in academic research is a detailed and in-depth examination of a specific instance or event, generally conducted through a qualitative approach to data.

The most common case study definition that I come across is is Robert K. Yin’s (2003, p. 13) quote provided below:

“An empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident.”

Researchers conduct case studies for a number of reasons, such as to explore complex phenomena within their real-life context, to look at a particularly interesting instance of a situation, or to dig deeper into something of interest identified in a wider-scale project.

While case studies render extremely interesting data, they have many limitations and are not suitable for all studies. One key limitation is that a case study’s findings are not usually generalizable to broader populations because one instance cannot be used to infer trends across populations.

Case Study Advantages and Disadvantages

1. in-depth analysis of complex phenomena.

Case study design allows researchers to delve deeply into intricate issues and situations.

By focusing on a specific instance or event, researchers can uncover nuanced details and layers of understanding that might be missed with other research methods, especially large-scale survey studies.

As Lee and Saunders (2017) argue,

“It allows that particular event to be studies in detail so that its unique qualities may be identified.”

This depth of analysis can provide rich insights into the underlying factors and dynamics of the studied phenomenon.

2. Holistic Understanding

Building on the above point, case studies can help us to understand a topic holistically and from multiple angles.

This means the researcher isn’t restricted to just examining a topic by using a pre-determined set of questions, as with questionnaires. Instead, researchers can use qualitative methods to delve into the many different angles, perspectives, and contextual factors related to the case study.

We can turn to Lee and Saunders (2017) again, who notes that case study researchers “develop a deep, holistic understanding of a particular phenomenon” with the intent of deeply understanding the phenomenon.

3. Examination of rare and Unusual Phenomena

We need to use case study methods when we stumble upon “rare and unusual” (Lee & Saunders, 2017) phenomena that would tend to be seen as mere outliers in population studies.

Take, for example, a child genius. A population study of all children of that child’s age would merely see this child as an outlier in the dataset, and this child may even be removed in order to predict overall trends.

So, to truly come to an understanding of this child and get insights into the environmental conditions that led to this child’s remarkable cognitive development, we need to do an in-depth study of this child specifically – so, we’d use a case study.

4. Helps Reveal the Experiences of Marginalzied Groups

Just as rare and unsual cases can be overlooked in population studies, so too can the experiences, beliefs, and perspectives of marginalized groups.

As Lee and Saunders (2017) argue, “case studies are also extremely useful in helping the expression of the voices of people whose interests are often ignored.”

Take, for example, the experiences of minority populations as they navigate healthcare systems. This was for many years a “hidden” phenomenon, not examined by researchers. It took case study designs to truly reveal this phenomenon, which helped to raise practitioners’ awareness of the importance of cultural sensitivity in medicine.

5. Ideal in Situations where Researchers cannot Control the Variables

Experimental designs – where a study takes place in a lab or controlled environment – are excellent for determining cause and effect . But not all studies can take place in controlled environments (Tetnowski, 2015).

When we’re out in the field doing observational studies or similar fieldwork, we don’t have the freedom to isolate dependent and independent variables. We need to use alternate methods.

Case studies are ideal in such situations.

A case study design will allow researchers to deeply immerse themselves in a setting (potentially combining it with methods such as ethnography or researcher observation) in order to see how phenomena take place in real-life settings.

6. Supports the generation of new theories or hypotheses

While large-scale quantitative studies such as cross-sectional designs and population surveys are excellent at testing theories and hypotheses on a large scale, they need a hypothesis to start off with!

This is where case studies – in the form of grounded research – come in. Often, a case study doesn’t start with a hypothesis. Instead, it ends with a hypothesis based upon the findings within a singular setting.

The deep analysis allows for hypotheses to emerge, which can then be taken to larger-scale studies in order to conduct further, more generalizable, testing of the hypothesis or theory.

7. Reveals the Unexpected

When a largescale quantitative research project has a clear hypothesis that it will test, it often becomes very rigid and has tunnel-vision on just exploring the hypothesis.

Of course, a structured scientific examination of the effects of specific interventions targeted at specific variables is extermely valuable.

But narrowly-focused studies often fail to shine a spotlight on unexpected and emergent data. Here, case studies come in very useful. Oftentimes, researchers set their eyes on a phenomenon and, when examining it closely with case studies, identify data and come to conclusions that are unprecedented, unforeseen, and outright surprising.

As Lars Meier (2009, p. 975) marvels, “where else can we become a part of foreign social worlds and have the chance to become aware of the unexpected?”

Disadvantages

1. not usually generalizable.

Case studies are not generalizable because they tend not to look at a broad enough corpus of data to be able to infer that there is a trend across a population.

As Yang (2022) argues, “by definition, case studies can make no claims to be typical.”

Case studies focus on one specific instance of a phenomenon. They explore the context, nuances, and situational factors that have come to bear on the case study. This is really useful for bringing to light important, new, and surprising information, as I’ve already covered.

But , it’s not often useful for generating data that has validity beyond the specific case study being examined.

2. Subjectivity in interpretation

Case studies usually (but not always) use qualitative data which helps to get deep into a topic and explain it in human terms, finding insights unattainable by quantitative data.

But qualitative data in case studies relies heavily on researcher interpretation. While researchers can be trained and work hard to focus on minimizing subjectivity (through methods like triangulation), it often emerges – some might argue it’s innevitable in qualitative studies.

So, a criticism of case studies could be that they’re more prone to subjectivity – and researchers need to take strides to address this in their studies.

3. Difficulty in replicating results

Case study research is often non-replicable because the study takes place in complex real-world settings where variables are not controlled.

So, when returning to a setting to re-do or attempt to replicate a study, we often find that the variables have changed to such an extent that replication is difficult. Furthermore, new researchers (with new subjective eyes) may catch things that the other readers overlooked.

Replication is even harder when researchers attempt to replicate a case study design in a new setting or with different participants.

Comprehension Quiz for Students

Question 1: What benefit do case studies offer when exploring the experiences of marginalized groups?

a) They provide generalizable data. b) They help express the voices of often-ignored individuals. c) They control all variables for the study. d) They always start with a clear hypothesis.

Question 2: Why might case studies be considered ideal for situations where researchers cannot control all variables?

a) They provide a structured scientific examination. b) They allow for generalizability across populations. c) They focus on one specific instance of a phenomenon. d) They allow for deep immersion in real-life settings.

Question 3: What is a primary disadvantage of case studies in terms of data applicability?

a) They always focus on the unexpected. b) They are not usually generalizable. c) They support the generation of new theories. d) They provide a holistic understanding.

Question 4: Why might case studies be considered more prone to subjectivity?

a) They always use quantitative data. b) They heavily rely on researcher interpretation, especially with qualitative data. c) They are always replicable. d) They look at a broad corpus of data.

Question 5: In what situations are experimental designs, such as those conducted in labs, most valuable?

a) When there’s a need to study rare and unusual phenomena. b) When a holistic understanding is required. c) When determining cause-and-effect relationships. d) When the study focuses on marginalized groups.

Question 6: Why is replication challenging in case study research?

a) Because they always use qualitative data. b) Because they tend to focus on a broad corpus of data. c) Due to the changing variables in complex real-world settings. d) Because they always start with a hypothesis.

Lee, B., & Saunders, M. N. K. (2017). Conducting Case Study Research for Business and Management Students. SAGE Publications.

Meir, L. (2009). Feasting on the Benefits of Case Study Research. In Mills, A. J., Wiebe, E., & Durepos, G. (Eds.). Encyclopedia of Case Study Research (Vol. 2). London: SAGE Publications.

Tetnowski, J. (2015). Qualitative case study research design. Perspectives on fluency and fluency disorders , 25 (1), 39-45. ( Source )

Yang, S. L. (2022). The War on Corruption in China: Local Reform and Innovation . Taylor & Francis.

Yin, R. (2003). Case Study research. Thousand Oaks, CA: Sage.

Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 10 Reasons you’re Perpetually Single
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Exploring Real-life Contexts: Types and Applications of Case Studies

Table of Contents

Have you ever wondered how researchers uncover the intricate details of real-world phenomena? They often use a powerful tool called the case study . This method is like a high-resolution camera, zooming in on a subject to capture its essence in vivid detail. Case studies allow researchers to explore, explain, or describe a subject within its real-life context, revealing insights that might otherwise be lost in broader surveys or experiments. But not all case studies are created equal. They come in different types, each with a unique focus and purpose. Let’s dive into the world of case studies and discover how they help us understand complex issues one case at a time.

What is a case study?

At its core, a case study is an in-depth investigation of a single person, group, event, or community. It’s a research strategy that unpacks the dynamics of a case within its natural environment, often employing multiple sources of evidence. Case studies are particularly useful when the boundaries between the phenomenon being studied and its context are not clearly evident. They can offer a rich understanding of a subject, providing a nuanced perspective that quantitative methods may not capture.

Types of case studies

Case studies are not a one-size-fits-all approach. Depending on the research question and objectives, a case study can be classified into three main types: exploratory, explanatory, and descriptive. Each serves a distinct purpose, and choosing the right type is critical for achieving the research goals.

Exploratory case studies

Setting the stage for further research: Exploratory case studies are like the scouts of the research world. They are conducted when a researcher has identified a potential area of study but needs more information before developing a detailed research plan. These case studies help to identify questions, select measurement constructs, and develop hypotheses.

When to use: Ideal in the early stages of a research project.
Methods: Typically involves a flexible research design that can adapt as understanding deepens.
Examples: A preliminary study of a start-up’s organizational culture or an initial look at a community affected by a new policy.

Explanatory case studies

Unraveling complexities: Explanatory case studies dig deeper into the causes and effects within a case. They are instrumental when a situation is too complex to be understood through a simple cause-and-effect analysis, and they typically address ‘how’ and ‘why’ questions.

When to use: Suitable for clarifying complex interventions or processes.
Methods: May employ longitudinal studies to observe outcomes over time.
Examples: Investigating the success factors of a long-standing social program or analyzing the failure of a major construction project.

Descriptive case studies

Painting a detailed picture: Descriptive case studies are aptly named for their focus on describing the characteristics of a case within its context. These studies follow a structured protocol to ensure comprehensive coverage of all relevant aspects of the case.

When to use: Ideal for providing a complete, systematic description of a phenomenon.
Methods: Involves a detailed and in-depth approach, often with predefined data collection methods.
Examples: A detailed account of a company’s approach to corporate social responsibility or the stages of development in a community-led conservation effort.

Conducting a case study

Embarking on a case study research project is not a decision to be taken lightly. It requires a systematic approach and a clear understanding of the research question. Here are the typical steps a researcher would follow:

Define and select the case

The first step is to identify and define the case that will be studied. This could be based on a unique characteristic, a representative quality, or a particular relevance to the research question. Once the case is selected, the researcher needs to explain why this case is important and what it can reveal about the larger issue.

Develop a theoretical framework

Next, a theoretical framework helps to guide the research. This involves reviewing the literature, identifying relevant theories, and formulating hypotheses or questions that the case study will address. This framework provides a lens through which the data will be interpreted.

Collect data

Data collection is a critical phase in case study research. Researchers may use interviews, observations, documents, and other sources to gather a full picture of the case. The data should be collected systematically and ethically, with a clear record of all sources and methods.

Analyze and interpret data

Once the data is collected, the researcher must organize, sift through, and make sense of it. This involves identifying patterns, crafting narratives, and drawing conclusions. The researcher must remain open to where the data leads, avoiding preconceived notions or biases.

Report findings

The final step is to communicate the findings to a broader audience. This involves crafting a narrative that is compelling and accessible, with clear explanations of how the data led to the conclusions. Visual aids, such as charts or diagrams, can help illustrate complex ideas.

Applications in various fields

Case studies are versatile and can be applied across numerous disciplines. In business, they can shed light on management practices or corporate strategies. In education, they can illustrate pedagogical approaches. In social sciences, they can offer insights into societal issues. And in health sciences, they can help understand patient experiences or treatment outcomes.

Challenges and considerations

While case studies are a valuable research method, they come with their own set of challenges. The depth of analysis required can be time-consuming and resource-intensive. Additionally, the findings from a single case may not be generalizable to other cases. Researchers must be careful to acknowledge these limitations and avoid overgeneralizations.

Case studies are a window into the complexities of real-life situations. They offer a depth of understanding that is invaluable for researchers across various fields. By selecting the appropriate type of case study and following a rigorous methodology, researchers can uncover the nuances and richness of any phenomenon they choose to explore.

What do you think? How might the insights gained from a well-conducted case study influence decisions in your field of interest? Can you think of a situation where a case study would be the ideal research approach?

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Research Methodologies & Methods

1 Logic of Inquiry in Social Research

A Science of Society
Comte’s Ideas on the Nature of Sociology
Observation in Social Sciences
Logical Understanding of Social Reality

2 Empirical Approach

Empirical Approach
Rules of Data Collection
Cultural Relativism
Problems Encountered in Data Collection
Difference between Common Sense and Science
What is Ethical?
What is Normal?
Understanding the Data Collected
Managing Diversities in Social Research
Problematising the Object of Study
Conclusion: Return to Good Old Empirical Approach

3 Diverse Logic of Theory Building

Concern with Theory in Sociology
Concepts: Basic Elements of Theories
Why Do We Need Theory?
Hypothesis Description and Experimentation
Controlled Experiment
Designing an Experiment
How to Test a Hypothesis
Sensitivity to Alternative Explanations
Rival Hypothesis Construction
The Use and Scope of Social Science Theory
Theory Building and Researcher’s Values

4 Theoretical Analysis

Premises of Evolutionary and Functional Theories
Critique of Evolutionary and Functional Theories
Turning away from Functionalism
What after Functionalism
Post-modernism
Trends other than Post-modernism

5 Issues of Epistemology

Some Major Concerns of Epistemology
Rationalism
Phenomenology: Bracketing Experience

6 Philosophy of Social Science

Foundations of Science
Science, Modernity, and Sociology
Rethinking Science
Crisis in Foundation

7 Positivism and its Critique

Heroic Science and Origin of Positivism
Early Positivism
Consolidation of Positivism
Critiques of Positivism

8 Hermeneutics

Methodological Disputes in the Social Sciences
Tracing the History of Hermeneutics
Hermeneutics and Sociology
Philosophical Hermeneutics
The Hermeneutics of Suspicion
Phenomenology and Hermeneutics

9 Comparative Method

Relationship with Common Sense; Interrogating Ideological Location
The Historical Context
Elements of the Comparative Approach

10 Feminist Approach

Features of the Feminist Method
Feminist Methods adopt the Reflexive Stance
Feminist Discourse in India

11 Participatory Method

Delineation of Key Features

12 Types of Research

Basic and Applied Research
Descriptive and Analytical Research
Empirical and Exploratory Research
Quantitative and Qualitative Research
Explanatory (Causal) and Longitudinal Research
Experimental and Evaluative Research
Participatory Action Research

13 Methods of Research

Evolutionary Method
Comparative Method
Historical Method
Personal Documents

14 Elements of Research Design

Structuring the Research Process

15 Sampling Methods and Estimation of Sample Size

Classification of Sampling Methods
Sample Size

16 Measures of Central Tendency

Relationship between Mean, Mode, and Median
Choosing a Measure of Central Tendency

17 Measures of Dispersion and Variability

The Variance
The Standard Deviation
Coefficient of Variation

18 Statistical Inference- Tests of Hypothesis

Statistical Inference
Tests of Significance

19 Correlation and Regression

Correlation
Method of Calculating Correlation of Ungrouped Data
Method Of Calculating Correlation Of Grouped Data

20 Survey Method

Rationale of Survey Research Method
History of Survey Research
Defining Survey Research
Sampling and Survey Techniques
Operationalising Survey Research Tools
Advantages and Weaknesses of Survey Research

21 Survey Design

Preliminary Considerations
Stages / Phases in Survey Research
Formulation of Research Question
Survey Research Designs
Sampling Design

22 Survey Instrumentation

Techniques/Instruments for Data Collection
Questionnaire Construction
Issues in Designing a Survey Instrument

23 Survey Execution and Data Analysis

Problems and Issues in Executing Survey Research
Data Analysis
Ethical Issues in Survey Research

24 Field Research – I

History of Field Research
Ethnography
Theme Selection
Gaining Entry in the Field
Key Informants
Participant Observation

25 Field Research – II

Interview its Types and Process
Feminist and Postmodernist Perspectives on Interviewing
Narrative Analysis
Interpretation
Case Study and its Types
Life Histories
Oral History
PRA and RRA Techniques

26 Reliability, Validity and Triangulation

Concepts of Reliability and Validity
Three Types of “Reliability”
Working Towards Reliability
Procedural Validity
Field Research as a Validity Check
Method Appropriate Criteria
Triangulation
Ethical Considerations in Qualitative Research

27 Qualitative Data Formatting and Processing

Qualitative Data Processing and Analysis
Description
Classification
Making Connections
Theoretical Coding
Qualitative Content Analysis

28 Writing up Qualitative Data

Problems of Writing Up
Grasp and Then Render
“Writing Down” and “Writing Up”
Write Early
Writing Styles
First Draft

29 Using Internet and Word Processor

What is Internet and How Does it Work?
Internet Services
Searching on the Web: Search Engines
Accessing and Using Online Information
Online Journals and Texts
Statistical Reference Sites
Data Sources
Uses of E-mail Services in Research

30 Using SPSS for Data Analysis Contents

Introduction
Starting and Exiting SPSS
Creating a Data File
Univariate Analysis
Bivariate Analysis

31 Using SPSS in Report Writing

Why to Use SPSS
Working with SPSS Output
Copying SPSS Output to MS Word Document

32 Tabulation and Graphic Presentation- Case Studies

Structure for Presentation of Research Findings
Data Presentation: Editing, Coding, and Transcribing
Case Studies
Qualitative Data Analysis and Presentation through Software
Types of ICT used for Research

33 Guidelines to Research Project Assignment

Overview of Research Methodologies and Methods (MSO 002)
Research Project Objectives
Preparation for Research Project
Stages of the Research Project
Supervision During the Research Project
Submission of Research Project
Methodology for Evaluating Research Project

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Case Study As a Research Method

Published 1 June 2007

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Case Study Method | Characteristics, Advantages & Limitations of Case Study Method

Posted by Md. Harun Ar Rashid | Aug 5, 2021 | Research Methodology

Case Study Method

The case study method is a very popular form of qualitative analysis and involves a careful and complete observation of a social unit, be that unit a person, a family, an institution, a cultural group, or even the entire community. It is a method of study in depth rather than breadth. The case study places more emphasis on the full analysis of a limited number of events or conditions and their interrelations. The case study deals with the processes that take place and their interrelationship. Thus, the case study is essentially an intensive investigation of the particular unit under consideration. The object of the case study method is to locate the factors that account for the behavior patterns of the given unit as an integrated totality.

“The case study method is a technique by which individual factor whether it be an institution or just an episode in the life of an individual or a group is analyzed in its relationship to any other in the group.” ( H. Odum )

“A comprehensive study of a social unit be that unit a person, a group, a social institution, a district or a community.” ( Pauline V. Young )

Case Study Method - Case Study Method | Characteristics, Advantages & Limitations of Case Study Method

The case study method is a form of qualitative analysis wherein careful and complete observation of an individual or a situation or an institution is done; efforts are made to study each and every aspect of the concerning unit in minute details and then from case data generalizations and inferences are drawn.

Characteristics: The essential characteristics of the case study method are as under:

The researcher can take one single social unit or more of such units for his study purpose, may even take a situation to study the same comprehensively.
To obtain enough information for drawing correct inferences.
To make a complete study of the social unit covering all facets.
Try to understand the complex factors that are operative within a social unit as an integrated totality.
The approach happens to be qualitative and not quantitative. Mere quantitative information is not collected. Every possible effort is made to collect information concerning all aspects of life.
To know the mutual inter-relationship of causal factors.
The behavior pattern of the concerning unit is studied directly and not by an indirect and abstract approach.
It results in fruitful hypotheses along with the data which may be helpful in testing them, and thus it enables the generalized knowledge to get richer and richer.

Advantages: There are several advantages of the case study method, some of them are being:

To understand fully the behavior pattern of the concerned unit.
Helps to obtain a real and enlightened record of personal experiences.
This method enables the researcher to trace out the natural history of the social unit and its relationship with the social factors and the forces involved in its surrounding environment.
It helps in formulating relevant hypotheses along with the data which may be helpful in testing them.
It facilitates the intensive study of social units that’s why the case study method is being frequently used, particularly in social researches.
It helps a lot to the researcher in the task of constructing the appropriate questionnaire.
The researcher can use different methods such as depth interviews, questionnaires, documents, study reports of individuals, and so on.
It has proved beneficial in determining the nature of units to be studied along with the nature of the universe. So it is known as the “mode of organizing data”.
It means to well understand the past of a social unit because of its emphasis on historical analysis, also it’s a technique to suggest measures for improvement in the context of the present environment of the concerned social units.
It represents a real record of personal experiences which very often escape the attention of most of the skilled researchers using other techniques.
It enhances the experience, analyzing ability, and skills of the researcher.
It facilitates the drawing of inferences and helps in maintaining the continuity of the research process.

Limitations: Important limitations of the case study method may as well be highlighted.

Case situations are seldom comparable and as such the information gathered in case studies is often not comparable. Since the subject under the case study tells history in his own words, logical concepts and units of scientific classification have to be read into it or out of it by the investigator.
Read Bain does not consider the case data as significant scientific data since they do not provide knowledge of the “impersonal, universal, non-ethical, non-practical, repetitive aspects of phenomena.”8 Real information is often not collected because the subjectivity of the researcher does enter in the collection of information in a case study.
The danger of false generalization is always there in view of the fact that no set rules are followed in the collection of the information and only a few units are studied.
It consumes more time and requires a lot of expenditure. More time is needed under the case study method since one studies the natural history cycles of social units and that too minutely.
The case data are often vitiated because the subject, according to reading Bain, may write what he thinks the investigator wants; and the greater the rapport, the more subjective the whole process is.
The case study method is based on several assumptions which may not be very realistic at times, and as such, the use of case data is always subject to doubt.
The case study method can be used only in a limited sphere, it is not possible to use it in the case of a big society. Sampling is also not possible under a case study method.
Response of the investigator is an important limitation of the case study method. He often thinks that he has full knowledge of the unit and can himself answer about it. In case the same is not true, then consequences follow. In fact, this is more the fault of the researcher rather than that of the case method.

Despite the above-stated limitations, we find that case studies are being undertaken in several disciplines, particularly in sociology, as a tool of scientific research in view of the several advantages indicated earlier. Most of the limitations can be removed if researchers are always conscious of these and are well trained in the modern methods of collecting case data and in the scientific techniques of assembling, classifying, and processing the same. Besides, case studies, in modern times, can be conducted in such a manner that the data are amenable to quantification and statistical treatment. Possibly, this is also the reason why case studies are becoming popular day by day.

Reference: Research Methodology written by C.R. Kothari

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Why do case studies use methodological pluralism?

Case studies can only produce qualitative data. True or false?

Case studies have a ____ focus but ____ scope.

Case studies that use methodological pluralism are high in _____ as they have achieved triangulation.

It is often comparably cheaper to study a small sample compared to a large sample. True or false?

What can affect the validity of the findings of a case study?

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Now imagine that your neighbour, on their birthday, cuts into a large apple pie instead of a cake. Everyone on your street gets cakes on their birthday except this one neighbour. This intrigues you and you start researching this unusual tradition. Why not a birthday cake? Is there some cultural or historical significance behind celebrating with a pie? If so, why is it an apple pie? Would having a cherry pie, for example, hold the same meaning?

The point of this (seemingly random) scenario is to understand why researchers may choose to use case studies in their research. To give you a good understanding of case studies, we will be looking at:

In this explanation, we will explore the definition of case study research
Next, we'll go over a description of how case studies are used
After this, we'll explore the methodology of case studies
Then, we'll take a look at some examples of case studies
Finally, we'll take a look at the advantages and disadvantages of the case study method in sociology

Definition of case study research

Case studies are a research method sometimes used by sociologists. Research that takes the form of a case study can also be called a case study design. Let's examine the definition of a case study.

Case studies are in-depth investigations focused on an individual person, group, community, organisation, situation, or event.

Description of case studies

Case studies are used in a wide range of academic research areas. For instance, they can be used to study the intricacies of a particular medical phenomenon or to investigate a certain historical event.

In social research, such as in sociology , case studies are a good way to investigate social phenomena or to understand how certain processes and groups within society operate.

A researcher could study the details of a serial killer's deviance (focusing on one individual) or explore the integration of asylum seekers and refugees in a particular neighbourhood (focusing on a specific group of people).

Let's consider some common features or characteristics of case studies.

Methodology of case studies

Case studies can use methodological pluralism (using a wide range of research methods) to achieve triangulation (cross-checking of data to increase validity).

Due to the use of methodological pluralism, case studies can produce both quantitative and qualitative data.

Case studies can sometimes also be longitudinal studies (researchers studying the data at regular intervals over a long period of time).

The sample of the case study (the person, group, event, etc that is being studied) is often chosen because they are unique or exceptional in some way, and researchers want to learn more. For instance, researchers may choose to study a group of 15 delinquent children in a certain school because they deviate from behavioural norms.

Data found from case studies can be used to formulate new social theories or to test the validity of existing theories.

Check out Longitudinal Studies for more information.

Because case studies have a narrow focus , they are not used to make wider claims about populations. However, although the focus is narrow, the scope of the project can be very extensive, e.g. if a researcher is studying a person's social development throughout childhood and adolescence.

Using case studies with other research methods

Case studies can be used to follow up on a survey to provide more depth to the investigation. A case study can also precede a survey to establish whether a phenomenon merits further research.

Methodological pluralism in case studies

Researchers can use methodological pluralism in case studies to obtain a wide range of data using a wide range of research methods. Although the research methods used vary from case to case, they may include the following:

Questionnaires

Observations

Examining videos and photos

Studying documents such as historical records or letters

Examples of case studies

Case studies are relevant not only to sociology but to many different fields, including history, politics, economics, law, and the media . Some well-known examples of case studies include research on:

A community

Karen O'Reilly's (2000) and Michaela Benson's (2011) research of expatriate Briton communities in Costa del Sol, Spain. They examined groups of British people in Spain, who were notorious for being drunkards.

Researchers dove behind the stereotypes of British expatriates in Costa del Sol and studied their everyday experiences. They also studied expats' reasons for migrating to Spain and found complex accounts of expatriate life through interviews .

Stephen Ball's (1981) study into underperforming working-class students at Beachside Comprehensive examined in detail why working-class students were not performing well in school. Ball carried out participant observation at the school for three years. Upon observing two groups of students, he found there was some differentiation between students, which harmed working-class students' education.

An organisation

Simon Holdaway's (1982, 1983) study of police service, w hilst serving as a sergeant. Holdaway carried out a covert ethnographic study of police work in the London Metropolitan Police Service.

The study is considered ground-breaking. Holdaway is referred to by some sociologists as a police research pioneer.

Graham Allison's (1971) study of the Cuban Missile Crisis. He wrote the ' Essence of Decision: Explaining the Cuban Missile Crisis ', analysing the historical events of 1962.

It was used as a case study to study governmental and political decision-making in further detail. The book is well-known in the study of international relations.

Advantages and disadvantages of case study method in sociology

Gauging the suitability of a case study for a research project depends on several considerations.

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Advantages of case studies

Interpretivist sociologists favour case studies because they generate detailed, qualitative data and bring in-depth insights to the investigation.

Case studies that use methodological pluralism are highly valid as they have achieved triangulation.

Researchers can gather both qualitative and quantitative data.

It is comparably cheaper to study a small sample compared to researching a large sample.

Disadvantages of case studies

Case studies are criticised by positivists for small and unrepresentative sample sizes, meaning that findings cannot be generalised to the wider population.

Positivists also state case studies are difficult to replicate because of the unique circumstances of each case study.

Researcher bias and influence may affect the validity of the findings.

It can still be expensive and time-consuming to carry out a case study.

Depending on the nature of the case study, there may be ethical concerns , especially around sensitive information.

Case Studies - Key takeaways

Case studies can use methodological pluralism to achieve triangulation. Methodological pluralism in case studies can include using questionnaires, interviews, observations, photos, videos, and documents to carry out research.
Although the focus of case studies is narrow, their scope is extensive.
The advantages of case studies include in-depth qualitative data, high validity, and cheaper costs.
The disadvantages of case studies include unrepresentative sample sizes, lack of generalisability and replicability, researcher bias, and cost. They can also be time-consuming and potentially unethical.

Flashcards in Case Studies 6

To achieve triangulation.

Narrow, extensive.

Researcher bias and influence.

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Frequently Asked Questions about Case Studies

What is a case study?

A case study is an in-depth investigation focused on an individual person, group, community, organisation, situation, or event.

What is the purpose of case study research?

What is case study research?

Case study research is research obtained through the case study design. A case study design is a research method.

Why is the case study method used in sociology?

In social research, such as in sociology, case studies are a good way to investigate social phenomena or to understand how certain processes and groups within society operate.

How do you write a case study?

To write a case study, one must choose a topic, pick a methodology, choose a sample, conduct the study, analyse their data, and write up their findings.

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The Advantages and Limitations of Single Case Study Analysis

As Andrew Bennett and Colin Elman have recently noted, qualitative research methods presently enjoy “an almost unprecedented popularity and vitality… in the international relations sub-field”, such that they are now “indisputably prominent, if not pre-eminent” (2010: 499). This is, they suggest, due in no small part to the considerable advantages that case study methods in particular have to offer in studying the “complex and relatively unstructured and infrequent phenomena that lie at the heart of the subfield” (Bennett and Elman, 2007: 171). Using selected examples from within the International Relations literature[1], this paper aims to provide a brief overview of the main principles and distinctive advantages and limitations of single case study analysis. Divided into three inter-related sections, the paper therefore begins by first identifying the underlying principles that serve to constitute the case study as a particular research strategy, noting the somewhat contested nature of the approach in ontological, epistemological, and methodological terms. The second part then looks to the principal single case study types and their associated advantages, including those from within the recent ‘third generation’ of qualitative International Relations (IR) research. The final section of the paper then discusses the most commonly articulated limitations of single case studies; while accepting their susceptibility to criticism, it is however suggested that such weaknesses are somewhat exaggerated. The paper concludes that single case study analysis has a great deal to offer as a means of both understanding and explaining contemporary international relations.

The term ‘case study’, John Gerring has suggested, is “a definitional morass… Evidently, researchers have many different things in mind when they talk about case study research” (2006a: 17). It is possible, however, to distil some of the more commonly-agreed principles. One of the most prominent advocates of case study research, Robert Yin (2009: 14) defines it as “an empirical enquiry that investigates a contemporary phenomenon in depth and within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident”. What this definition usefully captures is that case studies are intended – unlike more superficial and generalising methods – to provide a level of detail and understanding, similar to the ethnographer Clifford Geertz’s (1973) notion of ‘thick description’, that allows for the thorough analysis of the complex and particularistic nature of distinct phenomena. Another frequently cited proponent of the approach, Robert Stake, notes that as a form of research the case study “is defined by interest in an individual case, not by the methods of inquiry used”, and that “the object of study is a specific, unique, bounded system” (2008: 443, 445). As such, three key points can be derived from this – respectively concerning issues of ontology, epistemology, and methodology – that are central to the principles of single case study research.

First, the vital notion of ‘boundedness’ when it comes to the particular unit of analysis means that defining principles should incorporate both the synchronic (spatial) and diachronic (temporal) elements of any so-called ‘case’. As Gerring puts it, a case study should be “an intensive study of a single unit… a spatially bounded phenomenon – e.g. a nation-state, revolution, political party, election, or person – observed at a single point in time or over some delimited period of time” (2004: 342). It is important to note, however, that – whereas Gerring refers to a single unit of analysis – it may be that attention also necessarily be given to particular sub-units. This points to the important difference between what Yin refers to as an ‘holistic’ case design, with a single unit of analysis, and an ’embedded’ case design with multiple units of analysis (Yin, 2009: 50-52). The former, for example, would examine only the overall nature of an international organization, whereas the latter would also look to specific departments, programmes, or policies etc.

Secondly, as Tim May notes of the case study approach, “even the most fervent advocates acknowledge that the term has entered into understandings with little specification or discussion of purpose and process” (2011: 220). One of the principal reasons for this, he argues, is the relationship between the use of case studies in social research and the differing epistemological traditions – positivist, interpretivist, and others – within which it has been utilised. Philosophy of science concerns are obviously a complex issue, and beyond the scope of much of this paper. That said, the issue of how it is that we know what we know – of whether or not a single independent reality exists of which we as researchers can seek to provide explanation – does lead us to an important distinction to be made between so-called idiographic and nomothetic case studies (Gerring, 2006b). The former refers to those which purport to explain only a single case, are concerned with particularisation, and hence are typically (although not exclusively) associated with more interpretivist approaches. The latter are those focused studies that reflect upon a larger population and are more concerned with generalisation, as is often so with more positivist approaches[2]. The importance of this distinction, and its relation to the advantages and limitations of single case study analysis, is returned to below.

Thirdly, in methodological terms, given that the case study has often been seen as more of an interpretivist and idiographic tool, it has also been associated with a distinctly qualitative approach (Bryman, 2009: 67-68). However, as Yin notes, case studies can – like all forms of social science research – be exploratory, descriptive, and/or explanatory in nature. It is “a common misconception”, he notes, “that the various research methods should be arrayed hierarchically… many social scientists still deeply believe that case studies are only appropriate for the exploratory phase of an investigation” (Yin, 2009: 6). If case studies can reliably perform any or all three of these roles – and given that their in-depth approach may also require multiple sources of data and the within-case triangulation of methods – then it becomes readily apparent that they should not be limited to only one research paradigm. Exploratory and descriptive studies usually tend toward the qualitative and inductive, whereas explanatory studies are more often quantitative and deductive (David and Sutton, 2011: 165-166). As such, the association of case study analysis with a qualitative approach is a “methodological affinity, not a definitional requirement” (Gerring, 2006a: 36). It is perhaps better to think of case studies as transparadigmatic; it is mistaken to assume single case study analysis to adhere exclusively to a qualitative methodology (or an interpretivist epistemology) even if it – or rather, practitioners of it – may be so inclined. By extension, this also implies that single case study analysis therefore remains an option for a multitude of IR theories and issue areas; it is how this can be put to researchers’ advantage that is the subject of the next section.

Having elucidated the defining principles of the single case study approach, the paper now turns to an overview of its main benefits. As noted above, a lack of consensus still exists within the wider social science literature on the principles and purposes – and by extension the advantages and limitations – of case study research. Given that this paper is directed towards the particular sub-field of International Relations, it suggests Bennett and Elman’s (2010) more discipline-specific understanding of contemporary case study methods as an analytical framework. It begins however, by discussing Harry Eckstein’s seminal (1975) contribution to the potential advantages of the case study approach within the wider social sciences.

Eckstein proposed a taxonomy which usefully identified what he considered to be the five most relevant types of case study. Firstly were so-called configurative-idiographic studies, distinctly interpretivist in orientation and predicated on the assumption that “one cannot attain prediction and control in the natural science sense, but only understanding ( verstehen )… subjective values and modes of cognition are crucial” (1975: 132). Eckstein’s own sceptical view was that any interpreter ‘simply’ considers a body of observations that are not self-explanatory and “without hard rules of interpretation, may discern in them any number of patterns that are more or less equally plausible” (1975: 134). Those of a more post-modernist bent, of course – sharing an “incredulity towards meta-narratives”, in Lyotard’s (1994: xxiv) evocative phrase – would instead suggest that this more free-form approach actually be advantageous in delving into the subtleties and particularities of individual cases.

Eckstein’s four other types of case study, meanwhile, promote a more nomothetic (and positivist) usage. As described, disciplined-configurative studies were essentially about the use of pre-existing general theories, with a case acting “passively, in the main, as a receptacle for putting theories to work” (Eckstein, 1975: 136). As opposed to the opportunity this presented primarily for theory application, Eckstein identified heuristic case studies as explicit theoretical stimulants – thus having instead the intended advantage of theory-building. So-called p lausibility probes entailed preliminary attempts to determine whether initial hypotheses should be considered sound enough to warrant more rigorous and extensive testing. Finally, and perhaps most notably, Eckstein then outlined the idea of crucial case studies , within which he also included the idea of ‘most-likely’ and ‘least-likely’ cases; the essential characteristic of crucial cases being their specific theory-testing function.

Whilst Eckstein’s was an early contribution to refining the case study approach, Yin’s (2009: 47-52) more recent delineation of possible single case designs similarly assigns them roles in the applying, testing, or building of theory, as well as in the study of unique cases[3]. As a subset of the latter, however, Jack Levy (2008) notes that the advantages of idiographic cases are actually twofold. Firstly, as inductive/descriptive cases – akin to Eckstein’s configurative-idiographic cases – whereby they are highly descriptive, lacking in an explicit theoretical framework and therefore taking the form of “total history”. Secondly, they can operate as theory-guided case studies, but ones that seek only to explain or interpret a single historical episode rather than generalise beyond the case. Not only does this therefore incorporate ‘single-outcome’ studies concerned with establishing causal inference (Gerring, 2006b), it also provides room for the more postmodern approaches within IR theory, such as discourse analysis, that may have developed a distinct methodology but do not seek traditional social scientific forms of explanation.

Applying specifically to the state of the field in contemporary IR, Bennett and Elman identify a ‘third generation’ of mainstream qualitative scholars – rooted in a pragmatic scientific realist epistemology and advocating a pluralistic approach to methodology – that have, over the last fifteen years, “revised or added to essentially every aspect of traditional case study research methods” (2010: 502). They identify ‘process tracing’ as having emerged from this as a central method of within-case analysis. As Bennett and Checkel observe, this carries the advantage of offering a methodologically rigorous “analysis of evidence on processes, sequences, and conjunctures of events within a case, for the purposes of either developing or testing hypotheses about causal mechanisms that might causally explain the case” (2012: 10).

Harnessing various methods, process tracing may entail the inductive use of evidence from within a case to develop explanatory hypotheses, and deductive examination of the observable implications of hypothesised causal mechanisms to test their explanatory capability[4]. It involves providing not only a coherent explanation of the key sequential steps in a hypothesised process, but also sensitivity to alternative explanations as well as potential biases in the available evidence (Bennett and Elman 2010: 503-504). John Owen (1994), for example, demonstrates the advantages of process tracing in analysing whether the causal factors underpinning democratic peace theory are – as liberalism suggests – not epiphenomenal, but variously normative, institutional, or some given combination of the two or other unexplained mechanism inherent to liberal states. Within-case process tracing has also been identified as advantageous in addressing the complexity of path-dependent explanations and critical junctures – as for example with the development of political regime types – and their constituent elements of causal possibility, contingency, closure, and constraint (Bennett and Elman, 2006b).

Bennett and Elman (2010: 505-506) also identify the advantages of single case studies that are implicitly comparative: deviant, most-likely, least-likely, and crucial cases. Of these, so-called deviant cases are those whose outcome does not fit with prior theoretical expectations or wider empirical patterns – again, the use of inductive process tracing has the advantage of potentially generating new hypotheses from these, either particular to that individual case or potentially generalisable to a broader population. A classic example here is that of post-independence India as an outlier to the standard modernisation theory of democratisation, which holds that higher levels of socio-economic development are typically required for the transition to, and consolidation of, democratic rule (Lipset, 1959; Diamond, 1992). Absent these factors, MacMillan’s single case study analysis (2008) suggests the particularistic importance of the British colonial heritage, the ideology and leadership of the Indian National Congress, and the size and heterogeneity of the federal state.

Most-likely cases, as per Eckstein above, are those in which a theory is to be considered likely to provide a good explanation if it is to have any application at all, whereas least-likely cases are ‘tough test’ ones in which the posited theory is unlikely to provide good explanation (Bennett and Elman, 2010: 505). Levy (2008) neatly refers to the inferential logic of the least-likely case as the ‘Sinatra inference’ – if a theory can make it here, it can make it anywhere. Conversely, if a theory cannot pass a most-likely case, it is seriously impugned. Single case analysis can therefore be valuable for the testing of theoretical propositions, provided that predictions are relatively precise and measurement error is low (Levy, 2008: 12-13). As Gerring rightly observes of this potential for falsification:

“a positivist orientation toward the work of social science militates toward a greater appreciation of the case study format, not a denigration of that format, as is usually supposed” (Gerring, 2007: 247, emphasis added).

In summary, the various forms of single case study analysis can – through the application of multiple qualitative and/or quantitative research methods – provide a nuanced, empirically-rich, holistic account of specific phenomena. This may be particularly appropriate for those phenomena that are simply less amenable to more superficial measures and tests (or indeed any substantive form of quantification) as well as those for which our reasons for understanding and/or explaining them are irreducibly subjective – as, for example, with many of the normative and ethical issues associated with the practice of international relations. From various epistemological and analytical standpoints, single case study analysis can incorporate both idiographic sui generis cases and, where the potential for generalisation may exist, nomothetic case studies suitable for the testing and building of causal hypotheses. Finally, it should not be ignored that a signal advantage of the case study – with particular relevance to international relations – also exists at a more practical rather than theoretical level. This is, as Eckstein noted, “that it is economical for all resources: money, manpower, time, effort… especially important, of course, if studies are inherently costly, as they are if units are complex collective individuals ” (1975: 149-150, emphasis added).

Limitations

Single case study analysis has, however, been subject to a number of criticisms, the most common of which concern the inter-related issues of methodological rigour, researcher subjectivity, and external validity. With regard to the first point, the prototypical view here is that of Zeev Maoz (2002: 164-165), who suggests that “the use of the case study absolves the author from any kind of methodological considerations. Case studies have become in many cases a synonym for freeform research where anything goes”. The absence of systematic procedures for case study research is something that Yin (2009: 14-15) sees as traditionally the greatest concern due to a relative absence of methodological guidelines. As the previous section suggests, this critique seems somewhat unfair; many contemporary case study practitioners – and representing various strands of IR theory – have increasingly sought to clarify and develop their methodological techniques and epistemological grounding (Bennett and Elman, 2010: 499-500).

A second issue, again also incorporating issues of construct validity, concerns that of the reliability and replicability of various forms of single case study analysis. This is usually tied to a broader critique of qualitative research methods as a whole. However, whereas the latter obviously tend toward an explicitly-acknowledged interpretive basis for meanings, reasons, and understandings:

“quantitative measures appear objective, but only so long as we don’t ask questions about where and how the data were produced… pure objectivity is not a meaningful concept if the goal is to measure intangibles [as] these concepts only exist because we can interpret them” (Berg and Lune, 2010: 340).

The question of researcher subjectivity is a valid one, and it may be intended only as a methodological critique of what are obviously less formalised and researcher-independent methods (Verschuren, 2003). Owen (1994) and Layne’s (1994) contradictory process tracing results of interdemocratic war-avoidance during the Anglo-American crisis of 1861 to 1863 – from liberal and realist standpoints respectively – are a useful example. However, it does also rest on certain assumptions that can raise deeper and potentially irreconcilable ontological and epistemological issues. There are, regardless, plenty such as Bent Flyvbjerg (2006: 237) who suggest that the case study contains no greater bias toward verification than other methods of inquiry, and that “on the contrary, experience indicates that the case study contains a greater bias toward falsification of preconceived notions than toward verification”.

The third and arguably most prominent critique of single case study analysis is the issue of external validity or generalisability. How is it that one case can reliably offer anything beyond the particular? “We always do better (or, in the extreme, no worse) with more observation as the basis of our generalization”, as King et al write; “in all social science research and all prediction, it is important that we be as explicit as possible about the degree of uncertainty that accompanies out prediction” (1994: 212). This is an unavoidably valid criticism. It may be that theories which pass a single crucial case study test, for example, require rare antecedent conditions and therefore actually have little explanatory range. These conditions may emerge more clearly, as Van Evera (1997: 51-54) notes, from large-N studies in which cases that lack them present themselves as outliers exhibiting a theory’s cause but without its predicted outcome. As with the case of Indian democratisation above, it would logically be preferable to conduct large-N analysis beforehand to identify that state’s non-representative nature in relation to the broader population.

There are, however, three important qualifiers to the argument about generalisation that deserve particular mention here. The first is that with regard to an idiographic single-outcome case study, as Eckstein notes, the criticism is “mitigated by the fact that its capability to do so [is] never claimed by its exponents; in fact it is often explicitly repudiated” (1975: 134). Criticism of generalisability is of little relevance when the intention is one of particularisation. A second qualifier relates to the difference between statistical and analytical generalisation; single case studies are clearly less appropriate for the former but arguably retain significant utility for the latter – the difference also between explanatory and exploratory, or theory-testing and theory-building, as discussed above. As Gerring puts it, “theory confirmation/disconfirmation is not the case study’s strong suit” (2004: 350). A third qualification relates to the issue of case selection. As Seawright and Gerring (2008) note, the generalisability of case studies can be increased by the strategic selection of cases. Representative or random samples may not be the most appropriate, given that they may not provide the richest insight (or indeed, that a random and unknown deviant case may appear). Instead, and properly used , atypical or extreme cases “often reveal more information because they activate more actors… and more basic mechanisms in the situation studied” (Flyvbjerg, 2006). Of course, this also points to the very serious limitation, as hinted at with the case of India above, that poor case selection may alternatively lead to overgeneralisation and/or grievous misunderstandings of the relationship between variables or processes (Bennett and Elman, 2006a: 460-463).

As Tim May (2011: 226) notes, “the goal for many proponents of case studies […] is to overcome dichotomies between generalizing and particularizing, quantitative and qualitative, deductive and inductive techniques”. Research aims should drive methodological choices, rather than narrow and dogmatic preconceived approaches. As demonstrated above, there are various advantages to both idiographic and nomothetic single case study analyses – notably the empirically-rich, context-specific, holistic accounts that they have to offer, and their contribution to theory-building and, to a lesser extent, that of theory-testing. Furthermore, while they do possess clear limitations, any research method involves necessary trade-offs; the inherent weaknesses of any one method, however, can potentially be offset by situating them within a broader, pluralistic mixed-method research strategy. Whether or not single case studies are used in this fashion, they clearly have a great deal to offer.

References

Bennett, A. and Checkel, J. T. (2012) ‘Process Tracing: From Philosophical Roots to Best Practice’, Simons Papers in Security and Development, No. 21/2012, School for International Studies, Simon Fraser University: Vancouver.

Bennett, A. and Elman, C. (2006a) ‘Qualitative Research: Recent Developments in Case Study Methods’, Annual Review of Political Science , 9, 455-476.

Bennett, A. and Elman, C. (2006b) ‘Complex Causal Relations and Case Study Methods: The Example of Path Dependence’, Political Analysis , 14, 3, 250-267.

Bennett, A. and Elman, C. (2007) ‘Case Study Methods in the International Relations Subfield’, Comparative Political Studies , 40, 2, 170-195.

Bennett, A. and Elman, C. (2010) Case Study Methods. In C. Reus-Smit and D. Snidal (eds) The Oxford Handbook of International Relations . Oxford University Press: Oxford. Ch. 29.

Berg, B. and Lune, H. (2012) Qualitative Research Methods for the Social Sciences . Pearson: London.

Bryman, A. (2012) Social Research Methods . Oxford University Press: Oxford.

David, M. and Sutton, C. D. (2011) Social Research: An Introduction . SAGE Publications Ltd: London.

Diamond, J. (1992) ‘Economic development and democracy reconsidered’, American Behavioral Scientist , 35, 4/5, 450-499.

Eckstein, H. (1975) Case Study and Theory in Political Science. In R. Gomm, M. Hammersley, and P. Foster (eds) Case Study Method . SAGE Publications Ltd: London.

Flyvbjerg, B. (2006) ‘Five Misunderstandings About Case-Study Research’, Qualitative Inquiry , 12, 2, 219-245.

Geertz, C. (1973) The Interpretation of Cultures: Selected Essays by Clifford Geertz . Basic Books Inc: New York.

Gerring, J. (2004) ‘What is a Case Study and What Is It Good for?’, American Political Science Review , 98, 2, 341-354.

Gerring, J. (2006a) Case Study Research: Principles and Practices . Cambridge University Press: Cambridge.

Gerring, J. (2006b) ‘Single-Outcome Studies: A Methodological Primer’, International Sociology , 21, 5, 707-734.

Gerring, J. (2007) ‘Is There a (Viable) Crucial-Case Method?’, Comparative Political Studies , 40, 3, 231-253.

King, G., Keohane, R. O. and Verba, S. (1994) Designing Social Inquiry: Scientific Inference in Qualitative Research . Princeton University Press: Chichester.

Layne, C. (1994) ‘Kant or Cant: The Myth of the Democratic Peace’, International Security , 19, 2, 5-49.

Levy, J. S. (2008) ‘Case Studies: Types, Designs, and Logics of Inference’, Conflict Management and Peace Science , 25, 1-18.

Lipset, S. M. (1959) ‘Some Social Requisites of Democracy: Economic Development and Political Legitimacy’, The American Political Science Review , 53, 1, 69-105.

Lyotard, J-F. (1984) The Postmodern Condition: A Report on Knowledge . University of Minnesota Press: Minneapolis.

MacMillan, A. (2008) ‘Deviant Democratization in India’, Democratization , 15, 4, 733-749.

Maoz, Z. (2002) Case study methodology in international studies: from storytelling to hypothesis testing. In F. P. Harvey and M. Brecher (eds) Evaluating Methodology in International Studies . University of Michigan Press: Ann Arbor.

May, T. (2011) Social Research: Issues, Methods and Process . Open University Press: Maidenhead.

Owen, J. M. (1994) ‘How Liberalism Produces Democratic Peace’, International Security , 19, 2, 87-125.

Seawright, J. and Gerring, J. (2008) ‘Case Selection Techniques in Case Study Research: A Menu of Qualitative and Quantitative Options’, Political Research Quarterly , 61, 2, 294-308.

Stake, R. E. (2008) Qualitative Case Studies. In N. K. Denzin and Y. S. Lincoln (eds) Strategies of Qualitative Inquiry . Sage Publications: Los Angeles. Ch. 17.

Van Evera, S. (1997) Guide to Methods for Students of Political Science . Cornell University Press: Ithaca.

Verschuren, P. J. M. (2003) ‘Case study as a research strategy: some ambiguities and opportunities’, International Journal of Social Research Methodology , 6, 2, 121-139.

Yin, R. K. (2009) Case Study Research: Design and Methods . SAGE Publications Ltd: London.

[1] The paper follows convention by differentiating between ‘International Relations’ as the academic discipline and ‘international relations’ as the subject of study.

[2] There is some similarity here with Stake’s (2008: 445-447) notion of intrinsic cases, those undertaken for a better understanding of the particular case, and instrumental ones that provide insight for the purposes of a wider external interest.

[3] These may be unique in the idiographic sense, or in nomothetic terms as an exception to the generalising suppositions of either probabilistic or deterministic theories (as per deviant cases, below).

[4] Although there are “philosophical hurdles to mount”, according to Bennett and Checkel, there exists no a priori reason as to why process tracing (as typically grounded in scientific realism) is fundamentally incompatible with various strands of positivism or interpretivism (2012: 18-19). By extension, it can therefore be incorporated by a range of contemporary mainstream IR theories.

— Written by: Ben Willis Written at: University of Plymouth Written for: David Brockington Date written: January 2013

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Comparative Case Studies: Methodological Discussion

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First Online: 25 May 2022

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Marcelo Parreira do Amaral 7

Part of the book series: Palgrave Studies in Adult Education and Lifelong Learning ((PSAELL))

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Case Study Research has a long tradition and it has been used in different areas of social sciences to approach research questions that command context sensitiveness and attention to complexity while tapping on multiple sources. Comparative Case Studies have been suggested as providing effective tools to understanding policy and practice along three different axes of social scientific research, namely horizontal (spaces), vertical (scales), and transversal (time). The chapter, first, sketches the methodological basis of case-based research in comparative studies as a point of departure, also highlighting the requirements for comparative research. Second, the chapter focuses on presenting and discussing recent developments in scholarship to provide insights on how comparative researchers, especially those investigating educational policy and practice in the context of globalization and internationalization, have suggested some critical rethinking of case study research to account more effectively for recent conceptual shifts in the social sciences related to culture, context, space and comparison. In a third section, it presents the approach to comparative case studies adopted in the European research project YOUNG_ADULLLT that has set out to research lifelong learning policies in their embeddedness in regional economies, labour markets and individual life projects of young adults. The chapter is rounded out with some summarizing and concluding remarks.

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Introduction to the Book and the Comparative Study

Theoretical and Methodological Considerations

Main findings and discussion.

Case-based research
Comparative case studies

1 Introduction

Exploring landscapes of lifelong learning in Europe is a daunting task as it involves a great deal of differences across places and spaces; it entails attending to different levels and dimensions of the phenomena at hand, but not least it commands substantial sensibility to cultural and contextual idiosyncrasies. As such, case-based methodologies come to mind as tested methodological approaches to capturing and examining singular configurations such as the local settings in focus in this volume, in which lifelong learning policies for young people are explored in their multidimensional reality. The ensuing question, then, is how to ensure comparability across cases when departing from the assumption that cases are unique. Recent debates in Comparative and International Education (CIE) research are drawn from that offer important insights into the issues involved and provide a heuristic approach to comparative cases studies. Since the cases focused on in the chapters of this book all stem from a common European research project, the comparative case study methodology allows us to at once dive into the specifics and uniqueness of each case while at the same time pay attention to common treads at the national and international (European) levels.

The chapter, first, sketches the methodological basis of case-based research in comparative studies as a point of departure, also highlighting the requirements in comparative research. In what follows, second, the chapter focuses on presenting and discussing recent developments in scholarship to provide insights on how comparative researchers, especially those investigating educational policy and practice in the context of globalization and internationalization, have suggested some critical rethinking of case study research to account more effectively for recent conceptual shifts in the social sciences related to culture, context, space and comparison. In a third section, it presents the approach to comparative case studies adopted in the European research project YOUNG_ADULLLT that has set out to research lifelong learning policies in their embeddedness in regional economies, labour markets and individual life projects of young adults. The chapter is rounded out with some summarizing and concluding remarks.

2 Case-Based Research in Comparative Studies

In the past, comparativists have oftentimes regarded case study research as an alternative to comparative studies proper. At the risk of oversimplification: methodological choices in comparative and international education (CIE) research, from the 1960s onwards, have fallen primarily on either single country (small n) contextualized comparison, or on cross-national (usually large n, variable) decontextualized comparison (see Steiner-Khamsi, 2006a , 2006b , 2009). These two strands of research—notably characterized by Development and Area Studies on the one side and large-scale performance surveys of the International Association for the Evaluation of Educational Achievement (IEA) type, on the other—demarcated their fields by resorting to how context and culture were accounted for and dealt with in the studies they produced. Since the turn of the century, though, comparativists are more comfortable with case study methodology (see Little, 2000 ; Vavrus and Bartlett 2006 , 2009 ; Bartlett & Vavrus, 2017 ) and diagnoses of an “identity crisis” of the field due to a mass of single-country studies lacking comparison proper (see Schriewer, 1990 ; Wiseman & Anderson, 2013 ) started dying away. Greater acceptance of and reliance on case-based methodology has been related with research on policy and practice in the context of globalization and coupled with the intention to better account for culture and context, generating scholarship that is critical of power structures, sensitive to alterity and of other ways of knowing.

The phenomena that have been coined as constituting “globalization” and “internationalization” have played, as mentioned, a central role in the critical rethinking of case study research. In researching education under conditions of globalization, scholars placed increasing attention on case-based approaches as opportunities for investigating the contemporary complexity of policy and practice. Further, scholarly debates in the social sciences and the humanities surrounding key concepts such as culture, context, space, and place but also comparison have also contributed to a reconceptualization of case study methodology in CIE. In terms of the requirements for such an investigation, scholarship commands an adequate conceptualization that problematizes the objects of study and that does not take them as “unproblematic”, “assum[ing] a constant shared meaning”; in short, objects of study that are “fixed, abstract and absolute” (Fine, quoted in Dale & Robertson, 2009 , p. 1114). Case study research is thus required to overcome methodological “isms” in their research conceptualization (see Dale & Robertson, 2009 ; Robertson & Dale, 2017 ; see also Lange & Parreira do Amaral, 2018 ). In response to these requirements, the approaches to case study discussed in CIE depart from a conceptualization of the social world as always dynamic, emergent, somewhat in motion, and always contested. This view considers the fact that the social world is culturally produced and is never complete or at a standstill, which goes against an understanding of case as something fixed or natural. Indeed, in the past cases have often been understood almost in naturalistic ways, as if they existed out there, waiting for researchers to “discover” them. Usually, definitions of case study also referred to inquiry that aims at elucidating features of a phenomenon to yield an understanding of why, how and with what consequences something happens. One can easily find examples of cases understood simply as sites to observe/measure variables—in a nomothetic cast—or examples, where cases are viewed as specific and unique instances that can be examined in the idiographic paradigm. In contrast, rather than taking cases as pre-existing entities that are defined and selected as cases, recent case-oriented research has argued for a more emergent approach which recognizes that boundaries between phenomenon and context are often difficult to establish or overlap. For this reason, researchers are incited to see this as an exercise of “casing”, that is, of case construction. In this sense, cases here are seen as complex systems (Ragin & Becker, 1992 ) and attention is devoted to the relationships between the parts and the whole, pointing to the relevance of configurations and constellations within as well as across cases in the explanation of complex and contingent phenomena. This is particularly relevant for multi-case, comparative research since the constitution of the phenomena that will be defined, as cases will differ. Setting boundaries will thus also require researchers to account for spatial, scalar (i.e., level or levels with which a case is related) and temporal aspects.

Further, case-based research is also required to account for multiple contexts while not taking them for granted. One of the key theoretical and methodological consequences of globalization for CIE is that it required us to recognize that it alters the nature and significance of what counts as contexts (see Parreira do Amaral, 2014 ). According to Dale ( 2015 ), designating a process, or a type of event, or a particular organization, as a context, entails bestowing a particular significance on them, as processes, events, and so on that are capable of affecting other processes and events. The key point is that rather than being so intrinsically, or naturally, contexts are constructed as “contexts”. In comparative research, contexts have been typically seen as the place (or the variables) that enable us to explain why what happens in one case is different from what happens another case; what counts as context then is seen as having the same effect everywhere, although the forms it takes vary substantially (see Dale, 2015 ). In more general terms, recent case study approaches aim at accounting for the increasing complexity of the contexts in which they are embedded, which, in turn, is related to the increasing impact of globalization as the “context of contexts” (Dale, 2015 , p. 181f; see also Carter & Sealey, 2013 ; Mjoset, 2013 ). It also aims at accounting for overlapping contexts. Here it is important to note that contexts are not only to be seen in spatio-geographical terms (i.e., local, regional, national, international), but contexts may also be provided by different institutional and/or discursive contexts that create varying opportunity structures (Dale & Parreira do Amaral, 2015 ; see also Chap. 2 in this volume). What one can call temporal contexts also plays an important role, for what happens in the case unfolds as embedded not only in historical time, but may be related to different temporalities (see the concept of “timespace” as discussed by Lingard & Thompson, 2016 ) and thus are influenced by path dependence or by specific moments of crisis (Rhinard, 2019 ; see also McLeod, 2016 ). Moreover, in CIE research, the social-cultural production of the world is influenced by developments throughout the globe that take place at various places and on several scales, which in turn influence each other, but in the end, become locally relevant in different facets. As Bartlett and Vavrus write, “context is not a primordial or autonomous place; it is constituted by social interactions, political processes, and economic developments across scales and times.” ( Bartlett & Vavrus, 2017 , p. 14). Indeed, in this sense, “context is not a container for activity, it is the activity” (Bartlett & Vavrus, 2017 , p. 12, emphasis in orig.).

Also, dealing with the complexity of education policy and practice requires us to transcend the dichotomy of idiographic versus nomothetic approaches to causation. Here, it can be argued that case studies allow us to grasp and research the complexity of the world, thus offering conceptual and methodological tools to explore how phenomena viewed as cases “depend on all of the whole, the parts, the interactions among parts and whole, and the interactions of any system with other complex systems among which it is nested and with which it intersects” (Byrne, 2013 , p. 2). The understanding of causation that undergirds recent developments in case-based research aims at generalization, yet it resists ambitions to establishing universal laws in social scientific research. Focus is placed on processes while tracking the relevant factors, actors and features that help explain the “how” and the “why” questions (Bartlett and Vavrus 2017 , p. 38ff), and on “causal mechanisms”, as varying explanations of outcomes within and across cases, always contingent on interaction with other variables and dependent contexts (see Byrne, 2013 ; Ragin, 2000 ). In short, the nature of causation underlying the recent case study approaches in CIE is configurational and not foundational.

This is also in line with how CIE research regards education practice, research, and policy as a socio-cultural practice. And it refers to the production of social and cultural worlds through “social actors, with diverse motives, intentions, and levels of influence, [who] work in tandem with and/or in response to social forces” (Bartlett and Vavrus 2017 , p. 1). From this perspective, educational phenomena, such as in policymaking, are seen as a “deeply political process of cultural production engaged in and shaped by social actors in disparate locations who exert incongruent amounts of influence over the design, implementation, and evaluation of policy” ( Bartlett & Vavrus, 2017 , p. 1f). Culture here is understood in non-static and complex ways that reinforce the “importance of examining processes of sense-making as they develop over time, in distinct settings, in relation to systems of power and inequality, and in increasingly interconnected conversation with actors who do not sit physically within the circle drawn around the traditional case” (Bartlett & Vavrus, 2017 , p. 11, emphasis in orig.).

In sum, the approaches to case study put forward in CIE provide conceptual and methodological tools that allow for an analysis of education in the global context throughout scale, space, and time, which is always regarded as complexly integrated and never as isolated or independent. The following subsection discusses Comparative Case Studies (CCS) as suggested in recent comparative scholarship, which aims at attending to the methodological requirements discussed above by integrating horizontal, vertical, and transversal dimensions of comparison.

2.1 Comparative Case Studies: Horizontal, Vertical and Transversal Dimensions

Building up on their previous work on vertical case studies (Bartlett and Vavrus 2017 ; Vavrus & Bartlett, 2006 , 2009 ), Frances Vavrus and Lesley Bartlett have proposed a comparative approach to case study research that aims at meeting the requirements of culture and context sensitive research as discussed in this special issue.

As a research approach, CCS offers two theoretical-methodological lenses to research education as a socio-cultural practice. These lenses represent different views on the research object and account for the complexity of education practice, policy, and research in globalized contexts. The first lens is “context-sensitive”, which focuses on how social practices and interactions constitute and produce social contexts. As quoted above, from the perspective of a socio-cultural practice, “context is not a container for activity, it is the activity” (Vavrus and Bartlett 2017: 12, emphasis in orig.). The settings that influence and condition educational phenomena are culturally produced in different and sometimes overlapping (spatial, institutional, discursive, temporal) contexts as just mentioned. The second CCS lens is “culture-sensitive” and focuses on how socio-cultural practices produce social structures. As such, culture is a process that is emergent, dynamic, and constitutive of meaning-making as well as social structuration.

The CCS approach aims at studying educational phenomena throughout scale, time, and space by providing three axes for a “studying through” of the phenomena in question. As stated by Lesley Bartlett and Frances Vavrus with reference to comparative analyses of global education policy:

the horizontal axis compares how similar policies unfold in distinct locations that are socially produced […] and ‘complexly connected’ […]. The vertical axis insists on simultaneous attention to and across scales […]. The transversal comparison historically situates the processes or relations under consideration (Bartlett and Vavrus 2017 : 3, emphasis in orig.).

These three axes allow for a methodological conceptualization of “policy formation and appropriation across micro-, meso-, and macro levels” by not theorizing them as distinct or unrelated (Bartlett and Vavrus 2017 , p. 4). In following Latour, they state:

the macro is neither “above” nor “below” the intersections but added to them as another of their connections’ […]. In CCS research, one would pay close attention to how actions at different scales mutually influence one another (Bartlett and Vavrus 2017 , p. 13f, emphasis in orig.)

Thus, these three axes contain

processes across space and time; and [the CCS as a research design] constantly compares what is happening in one locale with what has happened in other places and historical moments. These forms of comparison are what we call horizontal, vertical, and transversal comparisons (Bartlett and Vavrus 2017 , p. 11, emphasis in orig.)

In terms of the three axes along with comparison is organized, the authors state that horizontal comparison commands attention to how historical and contemporary processes have variously influenced the “cases”, which might be constructed by focusing “people, groups of people, sites, institutions, social movements, partnerships, etc.” (Bartlett and Vavrus 2017 , p. 53) Horizontal comparisons eschew pressing categories resultant from one case others, which implies including multiple cases at the same scale in a comparative case study, while at the same time attending to “valuable contextual information” about each of them. Horizontal comparisons use units of analysis that are homologous, that is, equivalent in terms of shape, function, or institutional/organizational nature (for instance, schools, ministries, countries, etc.) ( Bartlett & Vavrus, 2017 , p. 53f). Similarly, comparative case studies may also entail tracing a phenomenon across sites, as in multi-sited ethnography (see Coleman & von Hellermann, 2012 ; Marcus, 1995 ).

Vertical comparison, in turn, does not simply imply the comparison of levels; rather it involves analysing networks and their interrelationships at different scales. For instance, in the study of policymaking in a specific case, vertical comparison would consider how actors at different scales variably respond to a policy issued at another level—be it inter−/supranational or at the subnational level. CCS assumes that their different appropriation of policy as discourse and as practice is often due to different histories of racial, ethnic, or gender politics in their communities that appropriately complicate the notion of a single cultural group (Bartlett and Vavrus 2017 , p. 73f). Establishing what counts as context in such a study would be done “by tracing the formation and appropriation of a policy” at different scales; and “by tracing the processes by which actors and actants come into relationship with one another and form non-permanent assemblages aimed at producing, implementing, resisting, and appropriating policy to achieve particular aims” ( Bartlett & Vavrus, 2017 , p. 76). A further element here is that, in this way, one may counter the common problem that comparison of cases (oftentimes countries) usually overemphasizes boundaries and treats them as separated or as self-sustaining containers, when, in reality, actors and institutions at other levels/scales significantly impact policymaking (Bartlett & Vavrus, 2017 ).

In terms of the transversal axis of comparison, Bartlett and Vavrus argue that the social phenomena of interest in a case study have to be seen in light of their historical development (Bartlett & Vavrus, 2017 , p. 93), since these “historical roots” impacted on them and “continues to reverberate into the present, affecting economic relations and social issues such as migration and educational opportunities.” As such, understanding what goes on in a case requires to “understand how it came to be in the first place.” ( Bartlett & Vavrus, 2017 , p. 93) argue:

history offers an extensive fount of evidence regarding how social institutions function and how social relations are similar and different around the world. Historical analysis provides an essential opportunity to contrast how things have changed over time and to consider what has remained the same in one locale or across much broader scales. Such historical comparison reveals important insights about the flexible cultural, social, political, and economic systems humans have developed and sustained over time (Bartlett & Vavrus, 2017 , p. 94).

Further, time and space are intimately related and studying the historical development of the social phenomena of interest in a case study “allows us to assess evidence and conflicting interpretations of a phenomenon,” but also to interrogate our own assumptions about them in contemporary times (Bartlett and Vavrus 2017 ), thus analytically sharpening our historical analyses.

As argued by the authors, researching the global dimension of education practice, research or policy aims at a “studying through” of phenomena horizontally, vertically, and transversally. That is, comparative case study builds on an emergent research design and on a strong process orientation that aims at tracing not only “what”, but also “why” and “how” phenomena emerge and evolve. This approach entails “an open-ended, inductive approach to discover what […] meanings and influences are and how they are involved in these events and activities—an inherently processual orientation” (Bartlett and Vavrus 2017 , p. 7, emphasis in orig.).

The emergent research design and process orientation of the CCS relativizes a priori, somewhat static notions of case construction in CIE and emphasizes the idea of a processual “casing”. The process of casing put forward by CCS has to be understood as a dynamic and open-ended embedding of “cased” research phenomena within moments of scale, space, and time that produce varying sets of conditions or configurations.

In terms of comparison, the primary logic is well in line with more sophisticated approaches to comparison that not simply establish relationships between observable facts or pre-existing cases; rather, the comparative logic aims at establishing “relations between sets of relationships”, as argued by Jürgen Schriewer:

[the] specific method of science dissociates comparison from its quasi-natural union with resemblances; the interest in identifying similarities shifts from the level of factual contents to the level of generalizable relationships. […] One of the primary ways of extending their scope, or examining their explanatory power, is the controlled introduction of varying sets of conditions. The logic of relating relationships, which distinguishes the scientific method of comparison, comes close to meeting these requirements by systematically exploring and analysing sociocultural differences with respect to scrutinizing the credibility of theories, models or constructs (Schriewer, 1990 , p. 36).

The notion of establishing relations between sets of relationships allows to treat cases not as homogeneous (thus avoiding a universalizing notion of comparison); it establishes comparability not along similarity but based on conceptual, functional and/or theoretical equivalences and focuses on reconstructing ‘varying sets of conditions’ that are seen as relevant in social scientific explanation and theorizing, and to which then comparative case studies may contribute.

The following section aims presents the adaptation and application of a comparative case study approach in the YOUNG_ADULLLT research project.

3 Exploring Landscapes of Lifelong Learning through Case Studies

This section illustrates the usage of comparative case studies by drawing from research conducted in a European research project upon which the chapters in this volume are based. The project departed from the observation that most current European lifelong learning (LLL) policies have been designed to create economic growth and, at the same time, guarantee social inclusion and argued that, while these objectives are complementary, they are, however, not linearly nor causally related and, due to distinct orientations, different objectives, and temporal horizons, conflicts and ambiguities may arise. The project was designed as a mixed-method comparative study and aimed at results at the national, regional, and local levels, focusing in particular on policies targeting young adults in situations of near social exclusion. Using a multi-level approach with qualitative and quantitative methods, the project conducted, amongst others, local/regional 18 case studies of lifelong learning policies through a multi-method and multi-level design (see Parreira do Amaral et al., 2020 for more information). The localisation of the cases in their contexts was carried out by identifying relevant areas in terms of spatial differentiation and organisation of social and economic relations. The so defined “functional regions” allowed focus on territorial units which played a central role within their areas, not necessarily overlapping with geographical and/or administrative borders. Footnote 1

Two main objectives guided the research: first, to analyse policies and programmes at the regional and local level by identifying policymaking networks that included all social actors involved in shaping, formulating, and implementing LLL policies for young adults; second, to recognize strengths and weaknesses (overlapping, fragmented or unfocused policies and projects), thus identifying different patterns of LLL policymaking at regional level, and investigating their integration with the labour market, education and other social policies. The European research project focused predominantly on the differences between the existing lifelong learning policies in terms of their objectives and orientations and questioned their impact on young adults’ life courses, especially those young adults who find themselves in vulnerable positions. What concerned the researchers primarily was the interaction between local institutional settings, education, labour markets, policymaking landscapes, and informal initiatives that together nurture the processes of lifelong learning. They argued that it is by inquiring into the interplay of these components that the regional and local contexts of lifelong learning policymaking can be better assessed and understood. In this regard, the multi-layered approach covered a wide range of actors and levels and aimed at securing compatibility throughout the different phases and parts of the research.

The multi-level approach adopted aimed at incorporating the different levels from transnational to regional/local to individual, that is, the different places, spaces, and levels with which policies are related. The multi-method design was used to bring together the results from the quantitative, qualitative and policy/document analysis (for a discussion: Parreira do Amaral, 2020 ).

Studying the complex relationships between lifelong learning (LLL) policymaking on the one hand, and young adults’ life courses on the other, requires a carefully established research approach. This task becomes even more challenging in the light of the diverse European countries and their still more complex local and regional structures and institutions. One possible way of designing a research framework able to deal with these circumstances clearly and coherently is to adopt a multi-level or multi-layered approach. This approach recognises multiple levels and patterns of analysis and enables researchers to structure the workflow according to various perspectives. It was this multi-layered approach that the research consortium of YOUNG_ADULLLT adopted and applied in its attempts to better understand policies supporting young people in their life course.

3.1 Constructing Case Studies

In constructing case studies, the project did not apply an instrumental approach focused on the assessment of “what worked (or not)?” Rather, consistently with Bartlett and Vavrus’s proposal (Bartlett & Vavrus, 2017 ), the project decided to “understand policy as a deeply political process of cultural production engaged in and shaped by social actors in disparate locations who exert incongruent amounts of influence over the design, implementation, and evaluation of policy” ( Bartlett & Vavrus, 2017 , p. 1f). This was done in order to enhance the interactive and relational dimension among actors and levels, as well as their embeddedness in local infra-structures (education, labour, social/youth policies) according to project’s three theoretical perspectives. The analyses of the information and data integrated by our case study approach aimed at a cross-reading of the relations among the macro socio-economic dimensions, structural arrangements, governance patterns, addressee biographies and mainstream discourses that underlie the process of design and implementation of the LLL policies selected as case study. The subjective dimensions of agency and sense-making animated these analyses, and the multi-level approach contextualized them from the local to the transnational levels. Figure 3.1 below represents the analytical approach to the research material gathered in constructing the case studies. Specifically, it shows the different levels, from the transnational level down to the addressees.

Multi-level and multi-method approach to case studies in YOUNG_ADULLLT. Source: Palumbo et al., 2019

The project partners aimed at a cross-dimensional construction of the case studies, and this implied the possibility of different entry points, for instance by moving the analytical perspective top-down or bottom-up, as well as shifting from left to right of the matrix and vice versa. Considering the “horizontal movement”, the multidimensional approach has enabled taking into consideration the mutual influence and relations among the institutional, individual, and structural dimensions (which in the project corresponded to the theoretical frames of CPE, LCR, and GOV). In addition, the “vertical movement” from the transnational to the individual level and vice versa was meant to carefully carry out a “study of flows of influence, ideas, and actions through these levels” (Bartlett and Vavrus 2017 , p. 11), emphasizing the correspondences/divergences among the perspectives of different actors at different levels. The transversal dimension, that is, the historical process, focused on the period after the financial crisis of 2007/2008 as it has impacted differently on the social and economic situations of young people, often resulting in stern conditions and higher competition in education and labour markets, which also called for a reassessment of existing policies targeting young adults in the countries studied.

Concerning the analyses, a further step included the translation of the conceptual model illustrated in Fig. 3.1 above into a heuristic table used to systematically organize the empirical data collected and guide the analyses cases constructed as multi-level and multidimensional phenomena, allowing for the establishment of interlinkages and relationships. By this approach, the analysis had the possibility of grasping the various levels at which LLL policies are negotiated and displaying the interplay of macro-structures, regional environments and institutions/organizations as well as individual expectations. Table 3.1 illustrates the operationalization of the data matrix that guided the work.

In order to ensure the presentability and intelligibility of the results, Footnote 2 a narrative approach to case studies analysis was chosen whose main task was one of “storytelling” aimed at highlighting what made each case unique and what difference it makes for LLL policymaking and to young people’s life courses. A crucial element of this entails establishing relations “between sets of relationships”, as argued above.

LLL policies were selected as starting points from which the cases themselves could be constructed and of which different stories could be developed. That stories can be told differently does not mean that they are arbitrary, rather this refers to different ways of accounting for the embedding of the specific case to its context, namely the “diverging policy frameworks, patterns of policymaking, networks of implementation, political discourses and macro-structural conditions at local level” (see Palumbo et al., 2020 , p. 220). Moreover, developing different narratives aimed at representing the various voices of the actors involved in the process—from policy-design and appropriation through to implementation—and making the different stakeholders’ and addressees’ opinions visible, creating thus intelligible narratives for the cases (see Palumbo et al., 2020 ). Analysing each case started from an entry point selected, from which a story was told. Mainly, two entry points were used: on the one hand, departing from the transversal dimension of the case and which focused on the evolution of a policy in terms of its main objectives, target groups, governance patterns and so on in order to highlight the intended and unintended effects of the “current version” of the policy within its context and according to the opinions of the actors interviewed. On the other hand, biographies were selected as starting points in an attempt to contextualize the life stories within the biographical constellations in which the young people came across the measure, the access procedures, and how their life trajectories continued in and possibly after their participation in the policy (see Palumbo et al., 2020 for examples of these narrative strategies).

4 Concluding Remarks

This chapter presented and discussed the methodological basis and requirements of conducting case studies in comparative research, such as those presented in the subsequent chapters of this volume. The Comparative Case Study approach suggested in the previous discussion offers productive and innovative ways to account sensitively to culture and contexts; it provides a useful heuristic that deals effectively with issues related to case construction, namely an emergent and dynamic approach to casing, instead of simply assuming “bounded”, pre-defined cases as the object of research; they also offer a helpful procedural, configurational approach to “causality”; and, not least, a resourceful approach to comparison that allows researchers to respect the uniqueness and integrity of each case while at the same time yielding insights and results that transcend the idiosyncrasy of the single case. In sum, CCS offers a sound approach to CIE research that is culture and context sensitive.

For a discussion of the concept of functional region, see Parreira do Amaral et al., 2020 .

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Home » Case Study – Methods, Examples and Guide

Case Study – Methods, Examples and Guide

Table of Contents

A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation.

It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied. Case studies typically involve multiple sources of data, including interviews, observations, documents, and artifacts, which are analyzed using various techniques, such as content analysis, thematic analysis, and grounded theory. The findings of a case study are often used to develop theories, inform policy or practice, or generate new research questions.

Types of Case Study

Types and Methods of Case Study are as follows:

Single-Case Study

A single-case study is an in-depth analysis of a single case. This type of case study is useful when the researcher wants to understand a specific phenomenon in detail.

For Example , A researcher might conduct a single-case study on a particular individual to understand their experiences with a particular health condition or a specific organization to explore their management practices. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a single-case study are often used to generate new research questions, develop theories, or inform policy or practice.

Multiple-Case Study

A multiple-case study involves the analysis of several cases that are similar in nature. This type of case study is useful when the researcher wants to identify similarities and differences between the cases.

For Example, a researcher might conduct a multiple-case study on several companies to explore the factors that contribute to their success or failure. The researcher collects data from each case, compares and contrasts the findings, and uses various techniques to analyze the data, such as comparative analysis or pattern-matching. The findings of a multiple-case study can be used to develop theories, inform policy or practice, or generate new research questions.

Exploratory Case Study

An exploratory case study is used to explore a new or understudied phenomenon. This type of case study is useful when the researcher wants to generate hypotheses or theories about the phenomenon.

For Example, a researcher might conduct an exploratory case study on a new technology to understand its potential impact on society. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as grounded theory or content analysis. The findings of an exploratory case study can be used to generate new research questions, develop theories, or inform policy or practice.

Descriptive Case Study

A descriptive case study is used to describe a particular phenomenon in detail. This type of case study is useful when the researcher wants to provide a comprehensive account of the phenomenon.

For Example, a researcher might conduct a descriptive case study on a particular community to understand its social and economic characteristics. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a descriptive case study can be used to inform policy or practice or generate new research questions.

Instrumental Case Study

An instrumental case study is used to understand a particular phenomenon that is instrumental in achieving a particular goal. This type of case study is useful when the researcher wants to understand the role of the phenomenon in achieving the goal.

For Example, a researcher might conduct an instrumental case study on a particular policy to understand its impact on achieving a particular goal, such as reducing poverty. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of an instrumental case study can be used to inform policy or practice or generate new research questions.

Case Study Data Collection Methods

Here are some common data collection methods for case studies:

Interviews involve asking questions to individuals who have knowledge or experience relevant to the case study. Interviews can be structured (where the same questions are asked to all participants) or unstructured (where the interviewer follows up on the responses with further questions). Interviews can be conducted in person, over the phone, or through video conferencing.

Observations

Observations involve watching and recording the behavior and activities of individuals or groups relevant to the case study. Observations can be participant (where the researcher actively participates in the activities) or non-participant (where the researcher observes from a distance). Observations can be recorded using notes, audio or video recordings, or photographs.

Documents can be used as a source of information for case studies. Documents can include reports, memos, emails, letters, and other written materials related to the case study. Documents can be collected from the case study participants or from public sources.

Surveys involve asking a set of questions to a sample of individuals relevant to the case study. Surveys can be administered in person, over the phone, through mail or email, or online. Surveys can be used to gather information on attitudes, opinions, or behaviors related to the case study.

Artifacts are physical objects relevant to the case study. Artifacts can include tools, equipment, products, or other objects that provide insights into the case study phenomenon.

How to conduct Case Study Research

Conducting a case study research involves several steps that need to be followed to ensure the quality and rigor of the study. Here are the steps to conduct case study research:

Define the research questions: The first step in conducting a case study research is to define the research questions. The research questions should be specific, measurable, and relevant to the case study phenomenon under investigation.
Select the case: The next step is to select the case or cases to be studied. The case should be relevant to the research questions and should provide rich and diverse data that can be used to answer the research questions.
Collect data: Data can be collected using various methods, such as interviews, observations, documents, surveys, and artifacts. The data collection method should be selected based on the research questions and the nature of the case study phenomenon.
Analyze the data: The data collected from the case study should be analyzed using various techniques, such as content analysis, thematic analysis, or grounded theory. The analysis should be guided by the research questions and should aim to provide insights and conclusions relevant to the research questions.
Draw conclusions: The conclusions drawn from the case study should be based on the data analysis and should be relevant to the research questions. The conclusions should be supported by evidence and should be clearly stated.
Validate the findings: The findings of the case study should be validated by reviewing the data and the analysis with participants or other experts in the field. This helps to ensure the validity and reliability of the findings.
Write the report: The final step is to write the report of the case study research. The report should provide a clear description of the case study phenomenon, the research questions, the data collection methods, the data analysis, the findings, and the conclusions. The report should be written in a clear and concise manner and should follow the guidelines for academic writing.

Examples of Case Study

Here are some examples of case study research:

The Hawthorne Studies : Conducted between 1924 and 1932, the Hawthorne Studies were a series of case studies conducted by Elton Mayo and his colleagues to examine the impact of work environment on employee productivity. The studies were conducted at the Hawthorne Works plant of the Western Electric Company in Chicago and included interviews, observations, and experiments.
The Stanford Prison Experiment: Conducted in 1971, the Stanford Prison Experiment was a case study conducted by Philip Zimbardo to examine the psychological effects of power and authority. The study involved simulating a prison environment and assigning participants to the role of guards or prisoners. The study was controversial due to the ethical issues it raised.
The Challenger Disaster: The Challenger Disaster was a case study conducted to examine the causes of the Space Shuttle Challenger explosion in 1986. The study included interviews, observations, and analysis of data to identify the technical, organizational, and cultural factors that contributed to the disaster.
The Enron Scandal: The Enron Scandal was a case study conducted to examine the causes of the Enron Corporation’s bankruptcy in 2001. The study included interviews, analysis of financial data, and review of documents to identify the accounting practices, corporate culture, and ethical issues that led to the company’s downfall.
The Fukushima Nuclear Disaster : The Fukushima Nuclear Disaster was a case study conducted to examine the causes of the nuclear accident that occurred at the Fukushima Daiichi Nuclear Power Plant in Japan in 2011. The study included interviews, analysis of data, and review of documents to identify the technical, organizational, and cultural factors that contributed to the disaster.

Application of Case Study

Case studies have a wide range of applications across various fields and industries. Here are some examples:

Business and Management

Case studies are widely used in business and management to examine real-life situations and develop problem-solving skills. Case studies can help students and professionals to develop a deep understanding of business concepts, theories, and best practices.

Case studies are used in healthcare to examine patient care, treatment options, and outcomes. Case studies can help healthcare professionals to develop critical thinking skills, diagnose complex medical conditions, and develop effective treatment plans.

Case studies are used in education to examine teaching and learning practices. Case studies can help educators to develop effective teaching strategies, evaluate student progress, and identify areas for improvement.

Social Sciences

Case studies are widely used in social sciences to examine human behavior, social phenomena, and cultural practices. Case studies can help researchers to develop theories, test hypotheses, and gain insights into complex social issues.

Law and Ethics

Case studies are used in law and ethics to examine legal and ethical dilemmas. Case studies can help lawyers, policymakers, and ethical professionals to develop critical thinking skills, analyze complex cases, and make informed decisions.

Purpose of Case Study

The purpose of a case study is to provide a detailed analysis of a specific phenomenon, issue, or problem in its real-life context. A case study is a qualitative research method that involves the in-depth exploration and analysis of a particular case, which can be an individual, group, organization, event, or community.

The primary purpose of a case study is to generate a comprehensive and nuanced understanding of the case, including its history, context, and dynamics. Case studies can help researchers to identify and examine the underlying factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and detailed understanding of the case, which can inform future research, practice, or policy.

Case studies can also serve other purposes, including:

Illustrating a theory or concept: Case studies can be used to illustrate and explain theoretical concepts and frameworks, providing concrete examples of how they can be applied in real-life situations.
Developing hypotheses: Case studies can help to generate hypotheses about the causal relationships between different factors and outcomes, which can be tested through further research.
Providing insight into complex issues: Case studies can provide insights into complex and multifaceted issues, which may be difficult to understand through other research methods.
Informing practice or policy: Case studies can be used to inform practice or policy by identifying best practices, lessons learned, or areas for improvement.

Advantages of Case Study Research

There are several advantages of case study research, including:

In-depth exploration: Case study research allows for a detailed exploration and analysis of a specific phenomenon, issue, or problem in its real-life context. This can provide a comprehensive understanding of the case and its dynamics, which may not be possible through other research methods.
Rich data: Case study research can generate rich and detailed data, including qualitative data such as interviews, observations, and documents. This can provide a nuanced understanding of the case and its complexity.
Holistic perspective: Case study research allows for a holistic perspective of the case, taking into account the various factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and comprehensive understanding of the case.
Theory development: Case study research can help to develop and refine theories and concepts by providing empirical evidence and concrete examples of how they can be applied in real-life situations.
Practical application: Case study research can inform practice or policy by identifying best practices, lessons learned, or areas for improvement.
Contextualization: Case study research takes into account the specific context in which the case is situated, which can help to understand how the case is influenced by the social, cultural, and historical factors of its environment.

Limitations of Case Study Research

There are several limitations of case study research, including:

Limited generalizability : Case studies are typically focused on a single case or a small number of cases, which limits the generalizability of the findings. The unique characteristics of the case may not be applicable to other contexts or populations, which may limit the external validity of the research.
Biased sampling: Case studies may rely on purposive or convenience sampling, which can introduce bias into the sample selection process. This may limit the representativeness of the sample and the generalizability of the findings.
Subjectivity: Case studies rely on the interpretation of the researcher, which can introduce subjectivity into the analysis. The researcher’s own biases, assumptions, and perspectives may influence the findings, which may limit the objectivity of the research.
Limited control: Case studies are typically conducted in naturalistic settings, which limits the control that the researcher has over the environment and the variables being studied. This may limit the ability to establish causal relationships between variables.
Time-consuming: Case studies can be time-consuming to conduct, as they typically involve a detailed exploration and analysis of a specific case. This may limit the feasibility of conducting multiple case studies or conducting case studies in a timely manner.
Resource-intensive: Case studies may require significant resources, including time, funding, and expertise. This may limit the ability of researchers to conduct case studies in resource-constrained settings.

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Section Summary

2.1 approaches to sociological research.

Using the scientific method, a researcher conducts a study in six phases: asking a question, researching existing sources, formulating a hypothesis, research design, collecting & analyzing data, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than employing the scientific method.

Scientific sociological studies often observe relationships between variables. Researchers study how one variable influences another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

2.2 Research Methods

Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behavior, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use the scientific methods for good reasons. The scientific method provides a system of organization to help researchers plan and conduct a study to ensure data and results are reliable, valid, and objective.

The many methods available to researchers—including experiments, surveys, participant observation, ethnography, case study, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering data. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Method	Implementation	Advantages	Challenges

2.3 Ethical Concerns

Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully informed consent before participating in a study.

The American Sociological Association (ASA) establishes parameters for ethical guidelines that sociologists must take into account as they conduct research. The guidelines address conducting studies, properly using existing sources, accepting funding, and publishing results. Unfortunately, the code of ethics were not in existence and in some cases researchers did not adhere to ASA guidelines resulting in unethical practices in which humans were caused either physical or psychological harm.

Sociologists must try to maintain value neutrality. They must gather and analyze data objectively and set aside their personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal values and convictions.

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Strengths and weaknesses of qualitative research in social science studies

September 2022
International Journal of Research in Business and Social Science (2147-4478) 11(6)

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Learning Objective

List the major advantages and disadvantages of surveys, experiments, and observational studies.

We now turn to the major methods that sociologists use to gather the information they analyze in their research. Table 2.2 “Major Sociological Research Methods” summarizes the advantages and disadvantages of each method.

Table 2.2 Major Sociological Research Methods

Method	Advantages	Disadvantages
Survey	Many people can be included. If given to a random sample of the population, a survey’s results can be generalized to the population.	Large surveys are expensive and time consuming. Although much information is gathered, this information is relatively superficial.
Experiments	If random assignment is used, experiments provide fairly convincing data on cause and effect.	Because experiments do not involve random samples of the population and most often involve college students, their results cannot readily be generalized to the population.
Observation (field research)	Observational studies may provide rich, detailed information about the people who are observed.	Because observation studies do not involve random samples of the population, their results cannot readily be generalized to the population.
Existing data	Because existing data have already been gathered, the researcher does not have to spend the time and money to gather data.	The data set that is being analyzed may not contain data on all the variables in which a sociologist is interested or may contain data on variables that are not measured in ways the sociologist prefers.

Types of Sociological Research

The survey is the most common method by which sociologists gather their data. The Gallup Poll is perhaps the best-known example of a survey and, like all surveys, gathers its data with the help of a questionnaire that is given to a group of respondents. The Gallup Poll is an example of a survey conducted by a private organization, but it typically includes only a small range of variables. It thus provides a good starting point for research but usually does not include enough variables for a full-fledged sociological study. Sociologists often do their own surveys, as does the government and many organizations in addition to Gallup.

The Bees – Surveys to compile – CC BY-NC 2.0.

The General Social Survey, described earlier, is an example of a face-to-face survey, in which interviewers meet with respondents to ask them questions. This type of survey can yield a lot of information, because interviewers typically will spend at least an hour asking their questions, and a high response rate (the percentage of all people in the sample who agree to be interviewed), which is important to be able to generalize the survey’s results to the entire population. On the downside, this type of survey can be very expensive and time-consuming to conduct.

Because of these drawbacks, sociologists and other researchers have turned to telephone surveys. Most Gallup Polls are conducted over the telephone. Computers do random-digit dialing, which results in a random sample of all telephone numbers being selected. Although the response rate and the number of questions asked are both lower than in face-to-face surveys (people can just hang up the phone at the outset or let their answering machine take the call), the ease and low expense of telephone surveys are making them increasingly popular.

Mailed surveys, done by mailing questionnaires to respondents, are still used, but not as often as before. Compared with face-to-face surveys, mailed questionnaires are less expensive and time consuming but have lower response rates, because many people simply throw out the questionnaire along with other junk mail.

Whereas mailed surveys are becoming less popular, surveys done over the Internet are becoming more popular, as they can reach many people at very low expense. A major problem with Web surveys is that their results cannot necessarily be generalized to the entire population, because not everyone has access to the Internet.

Experiments

Experiments are the primary form of research in the natural and physical sciences, but in the social sciences they are for the most part found only in psychology. Some sociologists still use experiments, however, and they remain a powerful tool of social research.

The major advantage of experiments is that the researcher can be fairly sure of a cause-and-effect relationship because of the way the experiment is set up. Although many different experimental designs exist, the typical experiment consists of an experimental group and a control group , with subjects randomly assigned to either group. The researcher makes a change to the experimental group that is not made to the control group. If the two groups differ later in some variable, then it is safe to say that the condition to which the experimental group was subjected was responsible for the difference that resulted.

A student working on an experiment in science class

biologycorner – Science Experiment – CC BY-NC 2.0.

Most experiments take place in the laboratory, which for psychologists may be a room with a one-way mirror, but some experiments occur in “the field,” or in a natural setting. In Minneapolis, Minnesota, in the early 1980s, sociologists were involved in a much-discussed field experiment sponsored by the federal government. The researchers wanted to see whether arresting men for domestic violence made it less likely that they would commit such violence again. To test this hypothesis, the researchers had police do one of the following after arriving at the scene of a domestic dispute: they either arrested the suspect, separated him from his wife or partner for several hours, or warned him to stop but did not arrest or separate him. The researchers then determined the percentage of men in each group who committed repeated domestic violence during the next 6 months and found that those who were arrested had the lowest rate of recidivism, or repeat offending (Sherman & Berk, 1984). This finding led many jurisdictions across the United States to adopt a policy of mandatory arrest for domestic violence suspects. However, replications of the Minneapolis experiment in other cities found that arrest sometimes reduced recidivism for domestic violence but also sometimes increased it, depending on which city was being studied and on certain characteristics of the suspects, including whether they were employed at the time of their arrest (Sherman, 1992).

As the Minneapolis study suggests, perhaps the most important problem with experiments is that their results are not generalizable beyond the specific subjects studied. The subjects in most psychology experiments, for example, are college students, who are not typical of average Americans: they are younger, more educated, and more likely to be middle class. Despite this problem, experiments in psychology and other social sciences have given us very valuable insights into the sources of attitudes and behavior.

Observational Studies and Intensive Interviewing

Observational research , also called field research, is a staple of sociology. Sociologists have long gone into the field to observe people and social settings, and the result has been many rich descriptions and analyses of behavior in juvenile gangs, bars, urban street corners, and even whole communities.

Observational studies consist of both participant observation and nonparticipant observation . Their names describe how they differ. In participant observation, the researcher is part of the group that she or he is studying. The researcher thus spends time with the group and might even live with them for a while. Several classical sociological studies of this type exist, many of them involving people in urban neighborhoods (Liebow, 1967, 1993; Whyte, 1943).

Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book and describe what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it?

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

A related type of research design is intensive interviewing . Here a researcher does not necessarily observe a group of people in their natural setting but rather sits down with them individually and interviews them at great length, often for one or two hours or even longer. The researcher typically records the interview and later transcribes it for analysis. The advantages and disadvantages of intensive interviewing are similar to those for observational studies: intensive interviewing provides much information about the subjects being interviewed, but the results of such interviewing cannot necessarily be generalized beyond the subjects.

A classic example of field research is Kai T. Erikson’s Everything in Its Path (1976), a study of the loss of community bonds in the aftermath of a flood in a West Virginia mining community, Buffalo Creek. The flood occurred when an artificial dam composed of mine waste gave way after days of torrential rain. The local mining company had allowed the dam to build up in violation of federal law. When it broke, 132 million gallons of water broke through and destroyed several thousand homes in seconds while killing 125 people. Some 2,500 other people were rendered instantly homeless. Erikson was called in by the lawyers representing the survivors to document the sociological effects of their loss of community, and the book he wrote remains a moving account of how the destruction of the Buffalo Creek way of life profoundly affected the daily lives of its residents.

Fellowship of the Rich – Interview – CC BY-NC-ND 2.0.

Similar to experiments, observational studies cannot automatically be generalized to other settings or members of the population. But in many ways they provide a richer account of people’s lives than surveys do, and they remain an important method of sociological research.

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Ethnographies involve objective observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small U.S. fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record data, and collate the material into results.

Existing Data

Sometimes sociologists do not gather their own data but instead analyze existing data that someone else has gathered. The U.S. Census Bureau, for example, gathers data on all kinds of areas relevant to the lives of Americans, and many sociologists analyze census data on such topics as poverty, employment, and illness. Sociologists interested in crime and the legal system may analyze data from court records, while medical sociologists often analyze data from patient records at hospitals. Analysis of existing data such as these is called secondary data analysis . Its advantage to sociologists is that someone else has already spent the time and money to gather the data. A disadvantage is that the data set being analyzed may not contain data on all the variables in which a sociologist may be interested or may contain data on variables that are not measured in ways the sociologist might prefer.

Nonprofit organizations often analyze existing data, usually gathered by government agencies, to get a better understanding of the social issue with which an organization is most concerned. They then use their analysis to help devise effective social policies and strategies for dealing with the issue. The “Learning From Other Societies” box discusses a nonprofit organization in Canada that analyzes existing data for this purpose.

Learning From Other Societies

Social Research and Social Policy in Canada

In several nations beyond the United States, nonprofit organizations often use social science research, including sociological research, to develop and evaluate various social reform strategies and social policies. Canada is one of these nations. Information on Canadian social research organizations can be found at http://www.canadiansocialresearch.net/index.htm .

The Canadian Research Institute for Social Policy (CRISP) at the University of New Brunswick is one of these organizations. According to its Web site ( http://www.unb.ca/crisp/index.php ), CRISP is “dedicated to conducting policy research aimed at improving the education and care of Canadian children and youth…and supporting low-income countries in their efforts to build research capacity in child development.” To do this, CRISP analyzes data from large data sets, such as the Canadian National Longitudinal Survey of Children and Youth, and it also evaluates policy efforts at the local, national, and international levels.

A major concern of CRISP has been developmental problems in low-income children and teens. These problems are the focus of a CRISP project called Raising and Leveling the Bar: A Collaborative Research Initiative on Children’s Learning, Behavioral, and Health Outcomes. This project at the time of this writing involved a team of five senior researchers and almost two dozen younger scholars. CRISP notes that Canada may have the most complete data on child development in the world but that much more research with these data needs to be performed to help inform public policy in the area of child development. CRISP’s project aims to use these data to help achieve the following goals, as listed on its Web site: (a) safeguard the healthy development of infants, (b) strengthen early childhood education, (c) improve schools and local communities, (d) reduce socioeconomic segregation and the effects of poverty, and (e) create a family enabling society ( http://www.unb.ca/crisp/rlb.html ). This project has written many policy briefs, journal articles, and popular press articles to educate varied audiences about what the data on children’s development suggest for child policy in Canada.

Key Takeaways

The major types of sociological research include surveys, experiments, observational studies, and the use of existing data.
Surveys are very common and allow for the gathering of much information on respondents that is relatively superficial. The results of surveys that use random samples can be generalized to the population that the sample represents.
Observational studies are also very common and enable in-depth knowledge of a small group of people. Because the samples of these studies are not random, the results cannot necessarily be generalized to a population.
Experiments are much less common in sociology than in psychology. When field experiments are conducted in sociology, they can yield valuable information because of their experimental design.

Erikson, K. T. (1976). Everything in its path: Destruction of community in the Buffalo Creek flood . New York, NY: Simon and Schuster.

Liebow, E. (1967). Tally’s corner . Boston, MA: Little, Brown.

Liebow, E. (1993). Tell them who I am: The lives of homeless women . New York, NY: Free Press.

Sherman, L W. (1992). Policing domestic violence: Experiments and dilemmas . New York, NY: Free Press.

Sherman, L. W., & Berk, R. A. (1984). The specific deterrent effects of arrest for domestic assault. American Sociological Review, 49 , 261–272.

Whyte, W. F. (1943). Street corner society: The social structure of an Italian slum . Chicago, IL: University of Chicago Press.

gathers its data with the help of a questionnaire that is given to a group of respondents.

A procedure typically used to confirm the validity of a hypothesis by comparing the outcomes of one or more treatment groups to a control group on a given measure.

When researchers actively engage in the activity they are studying to understand it better.

A research technique whereby the researcher watches the subjects of his or her study without taking an active part in the situation under study.

A qualitative research method in which a researcher observes a social setting to provide descriptions of a group, society, or organization.

empirical information that someone else has gathered.

Introduction to Sociology: Understanding and Changing the Social World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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2. Sociological Research

Research methods, learning objectives.

By the end of this section, you will be able to:

Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary data analysis
Understand why different topics are better suited to different research approaches

Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study—perhaps a detailed, systematic, scientific method for conducting research and obtaining data, or perhaps an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological study.

When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden neighborhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas might not behave naturally. This is called the Hawthorne effect —where people change their behavior because they know they are being watched as part of a study. The Hawthorne effect is unavoidable in some research. In many cases, sociologists have to make the purpose of the study known. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985).

Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten classrooms, or Klan meetings and unobtrusively observe behaviors. In situations like these, other methods are needed. All studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that best suit their study topics and that fit with their overall approaches to research.

In planning studies’ designs, sociologists generally choose from four widely used methods of social investigation: survey, field research, experiment, and secondary data analysis , or use of existing sources. Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviors and opinions, often in the form of a questionnaire. The survey is one of the most widely used scientific research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

A photo of a person's hand filling in a survey check box labeled 'No' with a pen.

Questionnaires are a common research method; the U.S. Census is a well-known example. (Photo courtesy of Kathryn Decker/flickr)

At some point, most people in the United States respond to some type of survey. The U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Not all surveys are considered sociological research, however, and many surveys people commonly encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. Often, polls on television do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or So You Think You Can Dance represent the opinions of fans but are not particularly scientific. A good contrast to these are the Nielsen Ratings, which determine the popularity of television programming through scientific market research.

An American Idol audience member voting for a contestant using an electronic response system that uses numbers as answers

American Idol uses a real-time survey system—with numbers—that allows members in the audience to vote on contestants. (Photo courtesy of Sam Howzit/flickr)

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track preferences for presidential candidates or reported individual behaviors (such as sleeping, driving, or texting habits) or factual information such as employment status, income, and education levels.

A survey targets a specific population , people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample: that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the study up front. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information. A common instrument is a questionnaire, in which subjects answer a series of questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. This kind of quantitative data —research collected in numerical form that can be counted—are easy to tabulate. Just count up the number of “yes” and “no” responses or correct answers, and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or the option next to a checkbox. In those cases, the answers are subjective and vary from person to person. How do plan to use your college education? Why do you follow Jimmy Buffett around the country and attend every concert? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals. Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is a way of conducting surveys on a topic. Interviews are similar to the short-answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as, “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive framework rather than to the scientific method. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In field work, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes a person or people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, airport, mall, or beach resort.

A man is shown taking notes outside a tent in the mountains.

Sociological researchers travel across countries and cultures to interact with and observe subjects in their natural environments. (Photo courtesy of IMLS Digital Collections and Content/flickr and Olympic National Park)

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviors in that setting. Field work is optimal for observing how people behave. It is less useful, however, for understanding why they behave that way. You can’t really narrow down cause and effect when there are so many variables floating around in a natural environment.

Much of the data gathered in field research are based not on cause and effect but on correlation . And while field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables.

Parrotheads as Sociological Subjects

Several people in colorful T-shirts and leis are shown talking and drinking in an outdoor tiki bar setting.

Business suits for the day job are replaced by leis and T-shirts for a Jimmy Buffett concert. (Photo courtesy of Sam Howzitt/flickr)

Some sociologists study small groups of people who share an identity in one aspect of their lives. Almost everyone belongs to a group of like-minded people who share an interest or hobby. Scientologists, folk dancers, or members of Mensa (an organization for people with exceptionally high IQs) express a specific part of their identity through their affiliation with a group. Those groups are often of great interest to sociologists.

Jimmy Buffett, an American musician who built a career from his single top-10 song “Margaritaville,” has a following of devoted groupies called Parrotheads. Some of them have taken fandom to the extreme, making Parrothead culture a lifestyle. In 2005, Parrotheads and their subculture caught the attention of researchers John Mihelich and John Papineau. The two saw the way Jimmy Buffett fans collectively created an artificial reality. They wanted to know how fan groups shape culture.

What Mihelich and Papineau found was that Parrotheads, for the most part, do not seek to challenge or even change society, as many sub-groups do. In fact, most Parrotheads live successfully within society, holding upper-level jobs in the corporate world. What they seek is escape from the stress of daily life.

At Jimmy Buffett concerts, Parrotheads engage in a form of role play. They paint their faces and dress for the tropics in grass skirts, Hawaiian leis, and Parrot hats. These fans don’t generally play the part of Parrotheads outside of these concerts; you are not likely to see a lone Parrothead in a bank or library. In that sense, Parrothead culture is less about individualism and more about conformity. Being a Parrothead means sharing a specific identity. Parrotheads feel connected to each other: it’s a group identity, not an individual one.

In their study, Mihelich and Papineau quote from a recent book by sociologist Richard Butsch, who writes, “un-self-conscious acts, if done by many people together, can produce change, even though the change may be unintended” (2000). Many Parrothead fan groups have performed good works in the name of Jimmy Buffett culture, donating to charities and volunteering their services.

However, the authors suggest that what really drives Parrothead culture is commercialism. Jimmy Buffett’s popularity was dying out in the 1980s until being reinvigorated after he signed a sponsorship deal with a beer company. These days, his concert tours alone generate nearly $30 million a year. Buffett made a lucrative career for himself by partnering with product companies and marketing Margaritaville in the form of T-shirts, restaurants, casinos, and an expansive line of products. Some fans accuse Buffett of selling out, while others admire his financial success. Buffett makes no secret of his commercial exploitations; from the stage, he’s been known to tell his fans, “Just remember, I am spending your money foolishly.”

Mihelich and Papineau gathered much of their information online. Referring to their study as a “Web ethnography,” they collected extensive narrative material from fans who joined Parrothead clubs and posted their experiences on websites. “We do not claim to have conducted a complete ethnography of Parrothead fans, or even of the Parrothead Web activity,” state the authors, “but we focused on particular aspects of Parrothead practice as revealed through Web research” (2005). Fan narratives gave them insight into how individuals identify with Buffett’s world and how fans used popular music to cultivate personal and collective meaning.

In conducting studies about pockets of culture, most sociologists seek to discover a universal appeal. Mihelich and Papineau stated, “Although Parrotheads are a relative minority of the contemporary US population, an in-depth look at their practice and conditions illuminate [sic] cultural practices and conditions many of us experience and participate in” (2005).

Here, we will look at three types of field research: participant observation, ethnography, and the case study.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. Researchers temporarily put themselves into roles and record their observations. A researcher might work as a waitress in a diner, live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

Waitress serves customers in an outdoor café.

Is she a working waitress or a sociologist conducting a study using participant observation? (Photo courtesy of zoetnet/flickr)

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results.

In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose. This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd and Lynd 1959).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behavior. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job.

Nickel and Dimed: On (Not) Getting By in America , the book she wrote upon her return to her real life as a well-paid writer, has been widely read and used in many college classrooms.

About 10 empty office cubicles are shown.

Field research happens in real locations. What type of environment do work spaces foster? What would a sociologist discover after blending in? (Photo courtesy of drewzhrodague/flickr)

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Ethnographies involve objective observation of an entire community.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith, institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male-dominated societies and power structures. Smith’s work is seen to challenge sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from the male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their own dominant positions (Social Sciences and Humanities Research Council of Canada, n.d.). Smith’s three major works explored what she called “the conceptual practices of power” (1990; cited in Fensternmaker, n.d.) and are still considered seminal works in feminist theory and ethnography.

The Making of Middletown: A Study in Modern U.S. Culture

In 1924, a young married couple named Robert and Helen Lynd undertook an unprecedented ethnography: to apply sociological methods to the study of one U.S. city in order to discover what “ordinary” people in the United States did and believed. Choosing Muncie, Indiana (population about 30,000), as their subject, they moved to the small town and lived there for eighteen months.

Ethnographers had been examining other cultures for decades—groups considered minority or outsider—like gangs, immigrants, and the poor. But no one had studied the so-called average American.

Recording interviews and using surveys to gather data, the Lynds did not sugarcoat or idealize U.S. life (PBS). They objectively stated what they observed. Researching existing sources, they compared Muncie in 1890 to the Muncie they observed in 1924. Most Muncie adults, they found, had grown up on farms but now lived in homes inside the city. From that discovery, the Lynds focused their study on the impact of industrialization and urbanization.

They observed that Muncie was divided into business class and working class groups. They defined business class as dealing with abstract concepts and symbols, while working class people used tools to create concrete objects. The two classes led different lives with different goals and hopes. However, the Lynds observed, mass production offered both classes the same amenities. Like wealthy families, the working class was now able to own radios, cars, washing machines, telephones, vacuum cleaners, and refrigerators. This was an emerging material new reality of the 1920s.

As the Lynds worked, they divided their manuscript into six sections: Getting a Living, Making a Home, Training the Young, Using Leisure, Engaging in Religious Practices, and Engaging in Community Activities. Each chapter included subsections such as “The Long Arm of the Job” and “Why Do They Work So Hard?” in the “Getting a Living” chapter.

When the study was completed, the Lynds encountered a big problem. The Rockefeller Foundation, which had commissioned the book, claimed it was useless and refused to publish it. The Lynds asked if they could seek a publisher themselves.

Middletown: A Study in Modern American Culture was not only published in 1929 but also became an instant bestseller, a status unheard of for a sociological study. The book sold out six printings in its first year of publication, and has never gone out of print (PBS).

Nothing like it had ever been done before. Middletown was reviewed on the front page of the New York Times . Readers in the 1920s and 1930s identified with the citizens of Muncie, Indiana, but they were equally fascinated by the sociological methods and the use of scientific data to define ordinary people in the United States. The book was proof that social data was important—and interesting—to the U.S. public.

Early 20th century black and white photo showing female students at their desks.

A classroom in Muncie, Indiana, in 1917, five years before John and Helen Lynd began researching this “typical” U.S. community. (Photo courtesy of Don O’Brien/flickr)

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation and even participant observation, if possible.

Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, which are elements crucial to a “civilized” child’s development. These children mimic the behaviors and movements of animals, and often invent their own language. There are only about one hundred cases of “feral children” in the world.

As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child development. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject.

At age three, a Ukranian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, and she ate raw meat and scraps. Five years later, a neighbor called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviors, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2011). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

Experiments

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis.

One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach.

There are two main types of experiments: lab-based experiments and natural or field experiments. In a lab setting, the research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-based experiment, the generation of data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher.

As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens, then another particular thing will result. To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables.

Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group. The experimental group is exposed to the independent variable(s) and the control group is not. To test the benefits of tutoring, for example, the sociologist might expose the experimental group of students to tutoring but not the control group. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record, for example.

An Experiment in Action

The image shows a state police car that has pulled over another car near a highway exit.

Sociologist Frances Heussenstamm conducted an experiment to explore the correlation between traffic stops and race-based bumper stickers. This issue of racial profiling remains a hot-button topic today. (Photo courtesy of dwightsghost/flickr)

A real-life example will help illustrate the experiment process. In 1971, Frances Heussenstamm, a sociology professor at California State University at Los Angeles, had a theory about police prejudice. To test her theory she conducted an experiment. She chose fifteen students from three ethnic backgrounds: black, white, and Hispanic. She chose students who routinely drove to and from campus along Los Angeles freeway routes, and who’d had perfect driving records for longer than a year. Those were her independent variables—students, good driving records, same commute route.

Next, she placed a Black Panther bumper sticker on each car. That sticker, a representation of a social value, was the independent variable. In the 1970s, the Black Panthers were a revolutionary group actively fighting racism. Heussenstamm asked the students to follow their normal driving patterns. She wanted to see whether seeming support of the Black Panthers would change how these good drivers were treated by the police patrolling the highways.

The first arrest, for an incorrect lane change, was made two hours after the experiment began. One participant was pulled over three times in three days. He quit the study. After seventeen days, the fifteen drivers had collected a total of thirty-three traffic citations. The experiment was halted. The funding to pay traffic fines had run out, and so had the enthusiasm of the participants (Heussenstamm 1971).

Secondary Data Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data analysis. Secondary data don’t result from firsthand research collected from primary sources, but are the already completed work of other researchers. Sociologists might study works written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history.

Using available information not only saves time and money but can also add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behavior and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like the U.S. Bureau of Labor Statistics or the World Health Organization, publish studies with findings that are useful to sociologists. A public statistic like the foreclosure rate might be useful for studying the effects of the 2008 recession; a racial demographic profile might be compared with data on education funding to examine the resources accessible by different groups.

One of the advantages of secondary data is that it is nonreactive research (or unobtrusive research), meaning that it does not include direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct contact with people, using previously published data doesn’t require entering a population and the investment and risks inherent in that research process.

Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do some legwork to track them down and gain access to records. To guide the search through a vast library of materials and avoid wasting time reading unrelated sources, sociologists employ content analysis , applying a systematic approach to record and value information gleaned from secondary data as they relate to the study at hand.

But, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the researcher seeks. For example, the average salaries paid to professors at a public school is public record. But the separate figures don’t necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they’ve been teaching.

When conducting content analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s. Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small U.S. communities. Today, it is an illustration of 1920s’ attitudes and values.

Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behavior, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective.

The many methods available to researchers—including experiments, surveys, field studies, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Main Sociological Research Methods. Sociological research methods have advantages and disadvantages.
Method	Implementation	Advantages	Challenges

https://www.openassessments.org/assessments/1106

Short Answer Questions

What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.
Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices will you have to make? How will you manage your personal effects? What organizational equipment and systems will you need to collect the data?
Create a brief research design about a topic in which you are passionately interested. Now write a letter to a philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of sociological work already in existence.

Further Research

For information on current real-world sociology experiments, visit: http://openstaxcollege.org/l/Sociology-Experiments

Butsch, Richard. 2000. The Making of American Audiences: From Stage to Television, 1750–1990 . Cambridge: Cambridge UP.

Caplow, Theodore, Louis Hicks, and Ben Wattenberg. 2000. “The First Measured Century: Middletown.” The First Measured Century . PBS. Retrieved February 23, 2012 ( http://www.pbs.org/fmc/index.htm ).

Durkheim, Émile. 1966 [1897]. Suicide . New York: Free Press.

Fenstermaker, Sarah. n.d. “Dorothy E. Smith Award Statement” American Sociological Association . Retrieved October 19, 2014 ( http://www.asanet.org/about/awards/duboiscareer/smith.cfm ).

Franke, Richard, and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American Sociological Review 43(5):632–643.

Grice, Elizabeth. “Cry of an Enfant Sauvage.” The Telegraph . Retrieved July 20, 2011 ( http://www.telegraph.co.uk/culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html ).

Heussenstamm, Frances K. 1971. “Bumper Stickers and Cops” Trans-action: Social Science and Modern Society 4:32–33.

Igo, Sarah E. 2008. The Averaged American: Surveys, Citizens, and the Making of a Mass Public . Cambridge, MA: Harvard University Press.

Lynd, Robert S., and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture . San Diego, CA: Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Mihelich, John, and John Papineau. Aug 2005. “Parrotheads in Margaritaville: Fan Practice, Oppositional Culture, and Embedded Cultural Resistance in Buffett Fandom.” Journal of Popular Music Studies 17(2):175–202.

Pew Research Center. 2014. “Ebola Worries Rise, But Most Are ‘Fairly’ Confident in Government, Hospitals to Deal with Disease: Broad Support for U.S. Efforts to Deal with Ebola in West Africa.” Pew Research Center for the People & the Press, October 21. Retrieved October 25, 2014 ( http://www.people-press.org/2014/10/21/ebola-worries-rise-but-most-are-fairly-confident-in-government-hospitals-to-deal-with-disease/ ).

Rothman, Rodney. 2000. “My Fake Job.” Pp. 120 in The New Yorker , November 27.

Social Sciences and Humanities Research Council of Canada. n.d. “Institutional Ethnography.” Retrieved October 19, 2014 ( http://web.uvic.ca/~mariecam/kgSite/institutionalEthnography.html ).

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

Introduction to Sociology 2e. Authored by : OpenStax CNX. Located at : http://cnx.org/contents/02040312-72c8-441e-a685-20e9333f3e1d/Introduction_to_Sociology_2e . License : CC BY: Attribution . License Terms : Download for free at http://cnx.org/contents/[email protected]

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Case Study: Types, Advantages And Disadvantages

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Understanding the Case Study Method in Sociology

Table of Contents

Understanding Case Studies

Purpose and Importance

Exploratory Case Studies

Descriptive Case Studies

Explanatory Case Studies

Intrinsic Case Studies

Instrumental Case Studies

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10 Case Study Advantages and Disadvantages

Case Study Advantages and Disadvantages

2. Holistic Understanding

3. Examination of rare and Unusual Phenomena

4. Helps Reveal the Experiences of Marginalzied Groups

5. Ideal in Situations where Researchers cannot Control the Variables

6. Supports the generation of new theories or hypotheses

7. Reveals the Unexpected

Disadvantages

2. Subjectivity in interpretation

3. Difficulty in replicating results

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What is a case study?

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Develop a theoretical framework

Collect data

Analyze and interpret data

Report findings

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Challenges and considerations

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