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5 Marketing Manager Cover Letter Examples Made for 2024 

• Marketing Manager Cover Letter
• Marketing Manager Cover Letters by Role
• Marketing Manager Cover Letters by Experience
• Write Your Marketing Manager Cover Letter

You’re an expert at generating demand and interest in a company’s products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you’re leading the marketing team. 

Now it’s time to craft an expert-level cover letter to accompany your marketing manager resume and present your promotional skills to hiring teams. 

With every company being concerned about ad spend and brand image, they’ll want to ensure they bring highly skilled marketing managers on board. You can optimize for success with our marketing manager cover letter examples that are proven to be effective in 2024.

Marketing Manager Cover Letter Example

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Why this cover letter works

• Contextualize your relevant experiences backed up by quantified wins. Keywords like digital marketing campaigns, analysis, reporting, social media management, and ROI rank high when tailoring your marketing manager cover letter to the employer’s needs.

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Digital Marketing Manager Cover Letter Example

• Establish credibility by highlighting relevant quantifiable achievements (cue organic traffic, CTR, conversion rate, etc.), and don’t leave out any tools deployed (Think Hootsuite, Moz Pro, and SEMrush).

Product Marketing Manager Cover Letter Example

• Use snappy anecdotes to show your proficiency in generating a positive impact. In this case, recruiters hope to see instances where you developed GTM strategy, elevated product accessibility, oversaw a product launch team, etc.

Senior Marketing Manager Cover Letter Example

• Key among the applicable strategies are SEO, SEM, and data visualization. Take a leaf from how Amir talks about increasing organic web traffic by 32% and decreasing by 11% at Impellizzer’s Pizza and dissecting marketing data with Tableau for actionable insights at Jack Fry’s.

Marketing Communications Manager Cover Letter Example

• Go the extra mile to draw attention to the tools instrumental in these wins. After all, who wouldn’t wish to have a tech-savvy employee steering their company’s operations? You could discuss social media platforms, video editing tools like Adobe Premiere Pro, and web analytics platforms like SEMrush.

Related cover letter examples

• Social media manager
• Account manager
• Product manager

How to Present Your Skills Successfully in Your Marketing Manager Cover Letter

If you were designing a promotional plan to enter a new market you hadn’t targeted before, you’d want to do thorough research to understand those consumers’ needs. Creating your cover letter for each job requires a similar approach. 

Use the same skill set you’d apply during market research to review the job description . Then, find ways to relate your top skills , like positioning strategies and social media advertising, to show how you can help each company achieve its mission.

Write an intro to your marketing manager cover letter that speaks to the company’s needs 

If you were writing copy for a company sales page, you’d want to immediately relate to some key customer pain points to grab their attention. You should do the same with your marketing management cover letter. 

For instance, if you were applying to be the marketing manager for a brand that produces healthier breakfast-related foods, you could explain how you’ll use your web content advertising strategies to help the company fulfill its objective of creating a healthier breakfast experience for customers worldwide. 

It’s also best practice to do some research to find the name of a specific hiring manager you can list in the greeting. It’s the same as greeting customers by name to boost retention and satisfaction scores. 

The opener below is a good start, but it falls short since it doesn’t greet anyone by name or include any specifics about their marketing management skills or the company’s mission.

Lacking specificity here! 

I’m very interested in the marketing management position you have available. With my well-rounded education and experience in promotional efforts, I believe I’ll be a great fit for your company’s needs.

Try to write an opener like the following that relates directly to how the candidate’s product marketing expertise will impact Kruger Products’ goals of company growth and diversification. 

A highly specific opener for the win! 

Dear Ms. Anderson,

The entrepreneurial spirit engraved into Kruger Products has inspired me to bring my product marketing expertise to contribute towards the growth and diversification of your operations. More than just a profession, I seek opportunities to devise innovative solutions for market challenges, echoing how Kruger Products provides cost-effective, high-quality solutions to multiple sectors across North America.

Promote your marketing management skills in the cover letter body

Just like every promotional claim isn’t complete without data to back it up, neither are the skills you include in your cover letter. 

Every company’s marketing efforts are based on data, so including as many metrics as possible, like conversion rates and promotional reach, will help back up your skills with previous achievements. 

Including details about how you’ll lead teams is also a great idea. Any examples like how you boosted employee satisfaction scores or trained new hires successfully will make you stand out as a marketing manager. 

A great body paragraph with marketing metrics and software!

In a similar role at Detroit Labs, I drove a 52% increase in conversion rates and a significant reduction of 29% in customer acquisition costs. These accomplishments were achieved using tools like Moz Pro for SEO, Google Ads for Pay-Per-Click Campaigns, and Sprout Social for effective social media strategies.

Round out your skills with a great closing to your marketing manager cover letter

You know that every promotion needs to come to a well-rounded conclusion relating back to key points and using a call to action. You should do the same with your marketing management cover letter. 

Relate back to the company’s mission one last time and how your essential skills fit in. For instance, you could explain how you’ll use your strategic positioning experience to help a company offering an LMS system stand out amongst other learning-based software in the industry. 

Then, end by thanking the hiring manager for their time and using a light call to action like “I look forward to hearing from you soon.” It’s similar to the strategies you’d use to boost customer retention after someone makes a purchase. 

The closer below is a decent start, but it doesn’t quite hit the mark since it doesn’t relate back to any specifics of the marketing management role.

Lacking a connection to the company’s mission! 

I believe my well-versed skill set will make me an asset as a marketing manager with your company. Thank you for reviewing my application, and I look forward to hearing from you soon. 

Sincerely, 

Bailey Johnson

Try to write a closer like the one below that relates directly to the applicant’s passion for GM’s commitment to electrification and how their digital marketing skills fit in. 

A closer that connects key skills to company goals! 

GM’s commitment to electrification, with nearly half of its product portfolio projected to be electric by 2025, mirrors the transformative power of digital marketing. Joining forces with GM offers an intriguing opportunity to leverage my digital marketing acumen in forming new connections, spreading the electrification message, and sustaining meaningful relationships. Thank you for your time, and I anticipate our upcoming dialogue.

Santiago Silva

Aim to keep your marketing management cover letter to one page in length. It should concisely represent your top skills like web content management and market research and how they relate to achieving each company’s goals, like expanding its reach to more digital platforms. 

This is similar to obstacles you may encounter when designing personalized email campaigns using customer names. Just like you may not have every customer’s information available, some companies may not list a specific hiring manager. In that case, simply leading with “Dear [name of company] hiring team” will work well too. 

Try to match the company’s tone in the job description while writing your cover letter to show how you fit in with the company culture. It’s the same as how you would design your social media copy in the tone of your target audience to show how your product fits in with their lifestyle. 

How to Write a Marketing Manager Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Marketing Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Marketing Manager   cover letter

Express your genuine interest in the   Marketing Manager   position in the opening paragraph. Communicate your passion for developing and executing strategic marketing initiatives and your eagerness to contribute to a team dedicated to achieving marketing goals. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective marketing strategies that have positively impacted the success of your current team. Emphasize your role in leading marketing campaigns, developing brand strategies, and driving successful marketing outcomes. Demonstrate your proficiency in utilizing various marketing channels and analytics to measure campaign effectiveness.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Marketing Manager role.

About your experience

Detail your hands-on experience in marketing roles, showcasing your ability to create and implement marketing plans, manage budgets, and oversee cross-functional marketing teams. Clearly communicate that your marketing skills and readiness for the role are well-established. 

This section is also an opportunity to highlight any relevant certifications or additional skills you've acquired throughout your marketing   career path .

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Marketing Manager. Whether you played a key role in launching a successful product campaign, increasing brand awareness, or achieving significant growth in customer acquisition, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of your marketing efforts.

Why you want to work there

Express your interest in the company by highlighting specific aspects of its industry reputation, products or services, mission, and values related to marketing that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success through your expertise in marketing. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific marketing-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This shows your genuine interest and proactive approach to aligning with the company's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the company's success as a Marketing Manager. Express your eagerness to discuss how your skills align with the company's marketing objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Marketing Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my enthusiastic interest in the Marketing Manager position at [Company Name], as advertised. With a proven background in strategic marketing and a track record of developing and executing successful marketing campaigns, I am confident in my ability to contribute effectively to your organization.

About my current role

In my current position as a Marketing Manager at [Current Company], I have:

• Developed and implemented comprehensive marketing strategies that resulted in [specific outcome, e.g., increased brand visibility, lead generation, or revenue growth].
• Led a team of marketing professionals in executing integrated marketing campaigns across digital and traditional channels.
• Analyzed marketing data and metrics to assess campaign performance and inform future strategy.

About my Marketing Manager experience

My experience extends to:

• Managing end-to-end marketing initiatives, including market research, campaign planning, and performance analysis.
• Collaborating with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.
• Utilizing marketing automation tools and CRM systems to streamline processes and enhance campaign effectiveness.

Some of my notable achievements include:

• Launching [specific successful marketing campaign], resulting in a [percentage] increase in customer engagement.
• Implementing a lead nurturing program that contributed to a [percentage] increase in conversion rates.
• Enhancing social media presence, leading to a [percentage] growth in followers and increased brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation in marketing, dedication to customer satisfaction, growth,...]. I am excited to apply my marketing skills to contribute to [Company Name]'s success in achieving its marketing and business objectives.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific marketing-related project or achievement]. I believe my experience in marketing management aligns seamlessly with your organizational objectives. My commitment to delivering impactful marketing strategies, coupled with my dedication to delivering high-quality results, would make me a valuable addition to your marketing team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Marketing Manager role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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Marketing Manager Cover Letter Samples & Examples That Worked in 2024

How to build a jaw-dropping marketing manager cover letter

Marketing managers wear many hats, serving as both client-facing representatives and employee-facing managers. This requires marketing managers to possess a wide range of skills that enable them to quickly adapt to various scenarios and a diverse range of clients.

In this guide, we teach you how to land your ideal job in marketing management with a well-written cover letter . Keep reading to learn the following five steps

• Format your marketing manager cover letter header
• Tailor your marketing manager cover letter to specific employers
• Write a compelling introduction for your marketing manager cover letter
• Highlight your best skills and achievements as a marketing manager
• Craft a concise closing statement for your marketing manager cover letter

1. Format properly your marketing manager cover letter header

Before you even begin to write the body text of your marketing manager cover letter, your first essential task is to create a well-formatted cover letter header .

Headers are important elements on any cover letter, as they provide greater structure and visual appeal .

In your cover letter, you should include:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted marketing manager header

John Doe , Marketing Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: BrightSpot Donuts Marketing Department 1234 Street Address Durham, NC

2. Tailor your marketing manager cover letter to specific employers

Whenever you write a cover letter as a marketing manager, it is crucial to tailor that letter to each specific employer you reach out to. Tailoring a cover letter in this way helps your letter stand out from competing applicants and shows the employer you have excellent attention to detail.

To tailor a cover letter, the key is to research the company thoroughly beforehand, looking for information such as:

• Major projects, partnerships, or clients the company is involved with
• Core goals and values listed on the company’s website
• The specific staff member responsible for hiring new team members

Using this last detail, you can create a personalized greeting that addresses this specific person by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

• Dear Mrs. Jane Smith,
• Dear Ms. Jane Smith & the Marketing Team,

Find out your resume score!

3. Write a compelling introduction for your marketing manager cover letter

Next up on your writing task list is to craft a compelling introduction .

You have already stated your name and job title in the header of your cover letter, so there’s no need to repeat this information. Instead, you should focus on describing the following details:

• A brief overview of your professional history and years of experience
• Any specialized areas of expertise you have
• A statement about your enthusiasm for this role and the company

Here is an example of a strong introduction from a marketing manager’s cover letter

I am a marketing manager with 7+ years of specialized experience providing marketing services for the FinTech industry. Recently, I had the pleasure of meeting your CEO, who encouraged me to apply for this position. Given my long history working in FinTech marketing, I know I have the skills and dedication your company needs to thrive.

4. Highlight your best skills and achievements as a marketing manager

Once your introduction is complete, the next-to-last step for writing your marketing manager cover letter is to write the body paragraphs.

A good cover letter should contain between 2 to 4 body paragraphs that are comprised of short sentences. Bullet points can also be used to help break up the text and give it a more organized appearance that is easy for the employer to read through.

In your body paragraphs, you will describe your very best skills and achievements as a marketing manager. As you do so, make sure to relate these qualifications back to the wants and needs of the company whenever possible.

Here are 6 examples of skills to describe in a marketing manager cover letter

• Leadership (describe your exact leadership style)
• Exceptional communication
• Collaboration and teamwork
• Data and marketing performance analysis
• Critical thinking and problem-solving

Here is an example of how to describe an accomplishment in a marketing manager cover letter

As the marketing manager at [Former Employer], I worked diligently to ensure each of my team members had the proper support and resources for their marketing campaigns. Resulting from my leadership in this role, my team’s average productivity rate raised by 20% overall.

5. Craft a concise closing statement for your marketing manager cover letter

You’ve made it to the last step of crafting your marketing manager cover letter — writing the conclusion.

To make a conclusion both concise and effective , it is essential to include the following information:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of an effective conclusion from a marketing manager cover letter

Thank you for taking the time to review my cover letter and application. I greatly look forward to learning more about this opportunity and speaking with you directly. To contact me to schedule a meeting or interview, please call me at (123) 456-7890 any day between Monday through Friday from the hours of 9 a.m. to 5 p.m. As I am eager to get started and get to know your team, I plan to follow up next Tuesday morning if I have not yet heard back.

With Sincerity,

[Applicant Name]

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Professional Marketing Manager Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Marketing Manager cover letter. Just replace personal information, company application data and achievements with your own.

Cover Letter Guide

Make your marketing manager cover letter stand out.

According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.

But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.

After all, you don’t want a bland and boring cover letter to represent you, we get it.

But how can you make a strong first impression in just a few lines?

Below, you’ll find the best Marketing Manager cover letter tips and examples that will help you find out.

Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.

The cover letter, on the other hand, is your chance to share more about yourself and show who you are.

But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?

Stand out with a strong introduction and an appropriate salutation

It’s always better to address your cover letter to a specific person. This shows that you’ve taken the time to research who the hiring manager might be and that you’re attentive to detail.

However, in case you don’t know the recruiter’s name, you can go for traditional gender-neutral salutations.

Here are some of our suggestions:

• To the Human Resources Department,
• Dear [company name] Recruiter,
• Dear Angela Stone,
• To the Recruitment Team

We’ve all heard it – introductions are a big deal.

A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Marketing Manager.

So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.

Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.

Focus on your soft skills but don't forget about the hard skills too

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Prove that you're familiar with the company

Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.

So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.

In addition, you can also share how your Marketing Manager skills can add value to the team.

Finish your cover letter with a call to action

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

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14 marketing manager cover letters.

Approved by real hiring managers, these Marketing Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Marketing Manager
• Senior Marketing Manager
• Senior Marketing Specialist
• Marketing Communications Coordinator
• Digital Marketing Specialist
• Alternative introductions for your cover letter
• Marketing Manager resume examples

Marketing Manager Cover Letter Example

Why this cover letter works in 2024, data-driven creativity.

What I love about this cover letter is that it shows how the applicant values the unique approach the company takes to marketing. By emphasizing this alignment, it demonstrates that they will be a good cultural fit.

Specific Accomplishments

This sentence highlights the candidate's accomplishments in a clear and concise manner, using specific numbers to showcase their success. Remember to always include measurable results when discussing your past experiences.

Expressing Genuine Excitement

Here, the applicant expresses genuine excitement for the potential to work on innovative projects at the company. This shows that they are passionate about the role and that they are not just applying to any company.

Conversational Gratitude

The closing sentence is not overly formal or robotic and comes across as genuine gratitude for the reader's time. Be sure to end your cover letter on a positive, appreciative note.

Bring out your passion for the company's values

When you connect your personal interests with the company's values or culture, it shows that you're not just looking for any job, but specifically want to work with them. So, when you say you want to bring the same spirit of creativity and innovation to Google, it shows alignment and genuine passion.

Show, don't just tell

Pointing out your achievement of increasing website traffic by 60% at Resume Worded is great, but also giving insight into how you did it - through creative, data-driven strategies - makes it even better. It not only shows that you're result-oriented but also strategic and creative.

Express your excitement for the job responsibilities

When you talk about your enthusiasm for working on global marketing campaigns targeting millions of people, it shows you're ready and excited to work on big projects. This can help assure the hiring manager that you're not just aiming for a new job, but you're also excited about the challenges it brings.

Highlight your confidence and potential contribution

Ending your cover letter by expressing confidence in your skills and the value you can provide is a strong move. It leaves the impression that you're not only capable and experienced, but also ready to contribute to the team from day one.

Highlighting Specific Achievements

When you mention a specific achievement, like increasing a product's market share by 15%, it's no longer about listing down your responsibilities. It's about providing solid proof of your capacity to generate results. It really helps me visualize your potential impact on our company.

Understanding of Marketing Principles

Your belief that successful marketing resonates personally with its audience, shows you get marketing at a fundamental level. You're not just about pushing products, you're about creating relationships. This understanding is critical in a role like ours.

Aligning with Company Culture

You've recognized our innovative spirit that drives our marketing efforts. This shows that you've done your research and you understand our company's culture. It's often overlooked, but cultural fit is a big deal for us.

Displaying Enthusiasm

Your excitement about bringing your unique blend of skills to our company radiates off the page. Enthusiasm is contagious and it tells us you're driven, ready, and eager to contribute. That's the kind of energy we want on our team.

Showing Professionalism

Your note of gratitude for considering your application shows professionalism and courteousness. It might seem like a small thing, but trust me, manners matter and they leave a lasting impression.

Show your enthusiasm for the company’s mission

Expressing a clear understanding of the company's mission and showing genuine enthusiasm for it demonstrates that you're not just looking for any job, but you're interested in this specific role at this company. This personal connection can make you more memorable.

Highlight your marketing campaign successes

Discussing specific marketing campaigns you've led and their successful outcomes, especially with quantifiable results, showcases your ability to execute strategies that have a real impact. This is what hiring managers look for: evidence that you can deliver results.

Confidence in your marketing skills

Stating your confidence in your skills and how they can benefit the company directly addresses the "why you?" question. It shows that you've thought about how your experience aligns with the company's needs and are ready to tackle challenges head-on.

Offer specific skills for the company’s growth

Outlining how your specific skill set, such as social media strategy or analytics, can contribute to the company’s objectives, highlights your understanding of the role and how you can add value based on the company’s current goals and challenges.

Express enthusiasm for the discussion

Ending your cover letter by expressing eagerness to discuss your potential contribution further is a good strategy. It shows you're proactive and interested in moving forward in the hiring process.

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Share your enthusiasm for the role

Your excitement about the open position is infectious and tells me that you would bring energy and passion to the team. That's a big plus in a potential hire.

Demonstrate your marketing success

Describing how you've driven growth with data-driven strategies proves you have the skills to back up your passion. It's impressive to see concrete achievements laid out like this.

Value teamwork in marketing

Mentioning your enjoyment of collaborative work highlights your understanding of how important teamwork is in marketing. It assures me you'd fit well with our team dynamic.

Emphasize your desire to innovate and learn

Stating your love for challenges and learning shows you're someone who will keep pushing our marketing efforts forward. I'm always looking for people who are not afraid to try new things.

Politely request further discussion

Your respectful request for an interview makes it clear you're genuinely interested in the opportunity to join our team. It's a good way to prompt a hiring manager to respond.

Show your passion for marketing and the company

Telling me you're excited to apply because you admire what the company does shows you're not just looking for any job but are interested in this role at this company. It makes me think you'll be more motivated and engaged in your work.

Detail your success in driving growth

When you talk about how you've used data to increase revenue and engagement, it tells me you're not just about ideas but about results. Show me the numbers, and I know you mean business.

Highlight your digital marketing achievements

By mentioning specific improvements in traffic and lead generation, you demonstrate your ability to navigate the digital space effectively. It's important for me to see that you're skilled in areas that are critical to our success.

Express excitement for the team

When you say you're looking forward to working with our team, it tells me you're a team player who values collaboration. It's a big plus because teamwork is key to our marketing efforts.

Close with a forward-looking statement

Ending your letter by looking forward to discussing how you can contribute signals confidence and readiness to take the next step. It's a strong close to a promising application.

Senior Marketing Manager Cover Letter Example

Align yourself with the company's approach.

When you say that you believe in the same customer-focused approach that Amazon does, it shows that you understand and appreciate the company's ethos. This could give the hiring manager confidence that you'll fit into the company culture.

Highlight your strategic and result-driven approach

By sharing how you used customer segmentation to increase engagement rates, you're showing that you can use strategic initiatives to achieve tangible results. This can help convince the hiring manager that you're capable of bringing innovative strategies to the table.

Express your eagerness to contribute to the company's goals

By mentioning that you're excited to contribute to strategies that enhance customer experience, you show that you're not only focused on growth, but also on improving the customer journey. This can demonstrate that you're aligned with Amazon's customer-centric mission.

End on a confident note

Concluding your letter by stating your confidence in your strategic marketing expertise and dedication to customer-centric strategies can leave a strong impression with the hiring manager. It shows that you believe in your ability to contribute significantly to the team.

Sharing Your Journey

You shared your journey in marketing and how you honed your craft at your previous company. This gives us an insight into your professional growth and lets us know you've got the experience we need for a senior role.

Demonstrating Innovation

You initiated a groundbreaking project that boosted brand visibility and set a new industry standard. That's innovation. And it's not just about having great ideas, it's about having the initiative and drive to make them happen. That's the kind of leadership we need.

Connecting with Company Values

By highlighting how our commitment to diverse storytelling and data-driven content aligns with your professional ethos, it's clear you've thought deeply about how you can fit into and contribute to our company culture. This thoughtful connection speaks volumes about why you're applying and what you bring to the table.

Showing Passion

Your passion for utilizing storytelling to foster deeper connections with audiences is evident and it's exactly what we're looking for. Passion breeds dedication and creativity – two attributes that are crucial in a fast-paced, innovative industry like ours.

Expressing Eagerness

By expressing your keenness to explore how your skills align with our opportunities, you're showing your eagerness to be a part of our team. Eagerness is a sign of motivation and that's something we value in a potential hire.

Show your admiration for the company's growth

Sharing that you've followed a company's journey shows you've done your research and feel a genuine connection to their mission. This sets a positive tone for your cover letter.

Highlight your marketing leadership across companies

Talking about your experience with both startups and big companies shows you're versatile. This versatility is valuable in digital marketing, where strategies can vary widely based on company size and industry.

Pride in mentoring shows leadership

When you mention building and mentoring a team, it highlights your leadership skills and dedication. It shows you're not just about results, but also about growing talent, which is essential in a senior position.

Connect your passion with the company's mission

Expressing excitement about joining a company because of its leading role in innovation directly connects your personal goals with the company's objectives, making your application more compelling.

Express eagerness to contribute

Your closing statement should reinforce your interest in the position and the company. It's a courteous way to end your letter and leaves the door open for further discussion.

Connect your application to your admiration for the company

Starting your letter by saying you had to apply because you admire the company sets a positive tone. It shows me you have genuine interest and you're likely to be passionate about your work here.

Showcase impactful marketing campaigns

Describing a campaign that significantly increased traffic and leads is exactly what I want to hear. It tells me you know how to catch an audience's attention and draw them in.

Emphasize your expertise in email marketing

Mentioning your success in marketing automation and email marketing speaks volumes about your technical skills. In our digital age, these are crucial abilities for a senior marketing manager.

Demonstrate a match between your skills and the company's needs

When you say your expertise aligns with our mission, you're helping me see how you'd fit in. It's important for me to envision how you could impact our team positively.

End on a note of eagerness to contribute

Closing by expressing your eagerness to discuss further how you can contribute shows initiative. It makes me interested in learning more about you and what you bring to the table.

Senior Marketing Specialist Cover Letter Example

Share your personal connection to the product.

Mentioning your personal use and admiration for the company's product creates a unique connection. It indicates you already believe in the product, which is a strong foundation for marketing it effectively.

Quantify your achievements in email marketing

Providing concrete numbers to illustrate your successes, especially in a specialized area like email marketing, demonstrates your capability to not only execute campaigns but to deliver measurable results, which is highly appealing to potential employers.

Express excitement for contributing to the mission

Showing excitement about contributing to a company's mission, especially when it aligns with your career aspirations and skills, highlights your genuine interest in the role and your motivation to help the company succeed.

Illustrate your eagerness to engage further

Concluding your cover letter with a statement that emphasizes your eagerness to discuss how you can contribute showcases your proactive approach and willingness to engage in further conversations, making a positive impression on the hiring team.

Close with professional politeness

Ending your letter with a polite sign-off is not just about following standard conventions; it also reflects your professionalism and respect for the recipient's time and consideration, leaving a lasting good impression.

Marketing Communications Coordinator Cover Letter Example

Show genuine interest in the company's mission.

When you mention your admiration for the company's goals, it helps me see that you care about more than just a job. This makes you seem like someone who will be passionate about your work.

Quantify your marketing achievements

Talking about specific results you've achieved, like increasing followers or website traffic, shows you can make a real difference. This is exactly what I look for in a candidate.

Highlight your passion and skills

Your excitement about using your creative skills to support our mission is compelling. It suggests you're not just looking for any job, but the right job where you can make an impact.

By saying you'd welcome the chance to help us grow, you're making it clear you're ready to jump in and start making a difference. This is the kind of proactive attitude I appreciate.

Close with professionalism

Your polite sign-off shows respect and professionalism, leaving a good last impression. It's a small detail, but it matters in communicating your work ethic.

Digital Marketing Specialist Cover Letter Example

Personal connection to the brand stands out.

Starting with a personal connection to the company's brand makes your cover letter memorable. It shows that your interest in the position goes beyond just job hunting.

Showcase your relevant digital marketing skills

Detailing your specific experience and achievements in email marketing and lead generation directly demonstrates your capability and relevance for the position. It's practical and persuasive.

Value of using data for improvement

Focusing on the use of data to enhance marketing efforts showcases a modern and effective approach to digital marketing. It's an attractive trait for candidates in this field.

Align your passion with the company's values

Sharing your enthusiasm for helping businesses grow aligns your personal values with the company's goals. This alignment can make you a more appealing candidate.

Gratitude and openness for dialogue

Ending with a thank you and expressing eagerness for a discussion about your potential contributions is polite and proactive. It sets a positive tone for future interactions.

Start with your passion

When you begin your cover letter by sharing your enthusiasm for the position, it shows you're not just looking for any job, but you are interested in this specific role because it aligns with what you love. This can make your application more memorable.

Show your digital marketing impact

Talking about your past successes with numbers proves your ability to achieve results, something every employer values. It's not just about what you've done, but how well you've done it, and numbers make that clear.

Highlight ongoing learning in digital marketing

Emphasizing your continuous skill development, especially in fast-evolving fields like SEO and content marketing, demonstrates your commitment to staying current. This is highly attractive to employers who want proactive team members.

Connect personal interests with professional goals

Mentioning how your personal passions align with the job duties makes your motivation clear. It suggests that you will bring not just your skills, but also your heart to your work, which can be a powerful combination.

End with a forward-looking statement

Closing your cover letter by looking ahead to how you can contribute to the company's goals shows confidence and ambition. It shifts the focus from what you have done to what you can do, inviting the hiring manager to envision your future impact.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Marketing Manager Cover Letter Examples & Writing Tips

Use these Marketing Manager cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table of Contents

Marketing manager cover letter example 1, marketing manager cover letter example 2, marketing manager cover letter example 3, marketing manager cover letter example 4, marketing manager cover letter writing tips.

Marketing managers take charge of the marketing strategy for their company. They develop marketing campaigns, create marketing plans, and make decisions about advertising and public relations.

To convince hiring managers that you’re the right person for the job, you need a cover letter that highlights your strong marketing and management skills.

Follow these examples and tips to write a marketing manager cover letter that stands out from the crowd.

Enclosed you will find my resume for the Marketing Manager position you currently have listed.

I believe this position is well suited for me as I have years of professional experience in managing marketing & sales projects. My background has involved running national promotional product tours, executing new product launch programs, developing marketing materials, produce product sales training presentations, vendor contract negotiation, as well as directing priority market selections for sales objectives all while developing strong relationships with these business associates, vendors & media outlets. My strong ability to handle multiple projects effectively makes me an ideal candidate for this position.

Have been tasked with managing my own budgets and have always been effective in maximizing my allocated dollars. Incredibly organized and strategic in developing airtight schedules to meet constant deadlines that my work responsibilities require. With my strong marketing experience and skills, I can bring a lot to the table for this position and bring positive results immediately.

I have patiently been waiting for an opportunity like this and would bring a lot of enthusiasm to this job. I can happily provide references to my past employers upon request and look forward to discussing this exciting opportunity with you.

I am interested in the marketing position you have posted. I have over a decade of marketing experience including both Business-to-Business and Business-to-Consumer. I have created and developed a variety of marketing channels to accomplish the objectives of the organization. Whether it be increased sales, greater brand awareness, new product launches and roll-outs as well as supervising personnel and working alongside other marketing professionals and agencies.

Additionally, I have augmented my experience with initiatives such as data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies. I was heavily involved in compliance to ensure that all of the marketing created followed all rules and regulations at that time. I offer a history of proven results, as evidenced by the following marketing accomplishments:

• Obtained $11mm in commercial loans for LMX Bank through B2B marketing and service efforts; achieved during a temporary assignment/period of employment.
• Led national marketing campaigns for LendersUSA which were comprised of long and short form television commercials, trade shows, social media, new website and PR initiatives of the company’s newly launched programs and services division.
• Developed and executed SEO and SEM strategy (organic, nonpaid results) for key product search terms as well as supportive means such as creating a WordPress Blog and social media campaign (FaceBook, Twitter, etc.)
• Managed personnel in a variety of capacities: tradeshow management, marketing assistants, office personnel.

I look forward to speaking with you and learning more about this opportunity.

I would like to introduce myself as a candidate for the Marketing Manager position within your company. Delving into market and consumer research requires a unique blend of expertise in conceptualizing statistics, analyzing market trends, identifying opportunities and leading a team to provide valuable, measurable results to the company’s bottom line. I believe that my experience in marketing, product/project management and skill set, enhanced with an MBA, is an excellent match for your company.

I thrive in challenging, fast-paced environments where my project management, creativity and marketing research skills can directly affect how products and services are communicated and delivered to consumers. I am known for my ability to quickly establish trust with employees and project collaborators, mediate disputes and motivate others into action. In addition, I have solid multi-tasking, organizational leadership and decision-making skills that can make an immediate contribution to your company.

I would appreciate the opportunity to discuss this position and how I can make a positive contribution to your organizational goals. My resume is attached for your review, and you may reach me by phone or email.

Please consider my background and qualifications for the position of Marketing Manager at Sunrise Systems. I have over 10 years of experience in marketing information technology products that are similar to your product mix.

I currently head Switch Technology’s router marketing efforts in the United States and Canada. My department consists of four regionally-focused teams that implement Switch’s marketing plan and work closely with their Sales counterparts to establish an increased market share. I provide passionate leadership and guidance that helps them to effectively collaborate, make sound tactical decisions, and provide feedback to continually strengthen our marketing strategy.

As a result of my teams’ successful execution of Switch’s marketing strategy and internal collaboration, our router product market share has increased between six and nine percent in each of the last three years. I can use this experience to lead your Triad Server marketing program and help achieve yearly sales objectives. My background of network architecture and technology strategy in Fortune 100 companies gives me a unique perspective on how to position your product.

My mix of technical know-how and leadership qualifications align with some of the most important requirements of this position. Prior to my current role, I was a network manager for a Fortune 100 company, Big Bank Enterprise. I was responsible for setting network strategy, managing vendor relationships, and leading teams. I learned how to think like your customers and evaluate new network technologies, something that has assisted me greatly over the last 10 years.

In summary, my background will assist in driving sales for your Triad Server marketing program by:

• Understanding how technology managers evaluate products and aligning marketing efforts around their needs.
• My past and present success in penetrating accounts with new products that have little time on the market.
• My results in managing marketing teams and collaborating with other departments to achieve common goals.

Thank you for considering my background for this position, and I am highly motivated to share more detail of my background with you. Please reach me at (444) 444-4444 or [email protected] . Thank you for your consideration.

Showcase your work ethic

In marketing, you have to wear many hats and you’ll be expected to contribute from day one. So make sure to demonstrate a strong work ethic in your cover letter.

To do this, discuss any projects that required an incredible amount of effort and determination to complete. If possible, talk about how well you managed competing priorities as well as demonstrated professionalism under pressure. In addition, highlight the initiative that led to these accomplishments by using phrases like “when faced with…” or “through my actions…” rather than talking about what was done for you. Lastly, use action verbs such as “accomplished,” “succeeded,” “lead” and so on when discussing these accomplishments and contributions throughout the letter.

Show your analytical skills

When applying for a job as a marketing manager, you need to show how well you are able to analyze information and then present it in an effective way. So in your cover letter, be sure to include an example of how you have done this before. To do this, talk about specific instances where you analyzed data or market trends and then developed creative solutions that led to business growth.

Be personable

When applying for a job as a marketing manager, you need to make sure that you come across as the go-to marketing professional for this company. To do this, it’s important that you show your interpersonal skills and make an effort to connect with the hiring manager. This is where your cover letter comes in!

The more personable and warm your cover letter can be, the better! So tell a personal story about how you went above and beyond on one of your projects or describe how excited you are to learn more about their business if they decide to move forward with hiring you. By sharing some of these positive traits in your cover letter, not only will employers take notice but so will other employees within the company.

Proofread your cover letter

A marketing manager’s cover letter is crucial in showcasing their attention to detail and strong communication skills. This document will serve as the first impression for many hiring managers, so ensure you write one that is error-free.

Proofread your cover letter for spelling, grammar and punctuation errors. You can also ask a friend or acquaintance to read over your work for errors before submitting it. A well-written cover letter will help you land an interview with the hiring manager, so take the time to create one that is free of error.

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