what to put in a cover letter nz

• Cover Letter

How to write a cover letter: NZ tips & examples

At cvapp.nz , we know writing cover letters isn't always easy. In fact, cover letter writing can be downright intimidating – that’s why we’re here to help! 

In this guide, we’ll walk you through our top tips and tricks for creating a killer cover letter that will make hiring managers and potential employers excited to learn more about you. 

Regardless of whether you're applying for a graduate job or an executive position, we'll cover everything you need to know, including:

• How to effectively write a cover letter
• Why cover letters are so important
• Tips on crafting an effective opening
• Guidance for writing your cover letter
• How to wrap things up in a compelling way
• Common cover letter mistakes to avoid

Why do we need a cover letter, anyway?

Writing a cover letter allows job seekers to showcase their unique professional backgrounds and express their passion for the position they are applying for. Unlike CVs, which are limited by bullet points and standardised formatting, cover letters give candidates the freedom to present themselves in their own words.

What sets great cover letters apart is how well they convey the "why" behind the candidate's application. A great cover letter can give hiring managers and potential employers insight into the motivations, values, and aspirations that drive a candidate's career path. By sharing their story in a free-flowing format, applicants can capture the attention of a hiring manager and demonstrate why they are the perfect fit for the job. 

At cvapp.nz , we’ve helped millions of professionals land their dream job roles and find their way to professional success. We’ve created this guide to help you create an effective, engaging cover letter – let’s get started!

How to format an effective cover letter:

Formatting plays a critical role in the development of writing a great cover letter. A well-structured cover letter includes different sections, each serving a specific purpose:

• Header: This section contains your contact information, such as your name, phone number, and email address. It may also include the date and the employer's contact details. The header ensures that your cover letter looks professional and provides an easy reference for the hiring manager to reach out to you.
• Greeting: Also known as the salutation, the greeting directly addresses the hiring manager or the relevant party who will be reading your cover letter. Whenever possible, use the name of the person (e.g., Dear Ms. Kawiti). If you're unable to find a name, a general greeting like "Dear Hiring Manager" is a suitable alternative.
• Introduction: The introductory paragraph is your first chance to grab the reader's attention. Here, you briefly explain who you are, the position you are applying for, and how you learned about the opportunity. It should be engaging and concise, setting the tone for the rest of the letter.
• Body Paragraphs: Typically one to two paragraphs, this section is where you dive deeper into your qualifications, experiences, and skills that make you the right fit for the job. Link your abilities to the job description, providing concrete examples of how you've achieved success in previous roles. Your goal here is to illustrate your value and potential contribution to the potential employer.
• Conclusion: Your closing paragraph should summarise your interest in the position and reiterate why you would be a great fit. It's also the best place to thank the employer for considering your application and to include a call-to-action statement, such as expressing your desire to discuss your application in greater detail in an interview. Finally, sign off professionally with a closing such as "Sincerely,” "Best regards," or “Ngā mihi nui,” followed by your full name.

Remember, each part of your cover letter should be crafted to support the main objective: convincing the employer that you are an ideal candidate worth interviewing. We’ll explore each of these sections and help you put your best foot forward.

Cover letters are your professional secret weapon

A well-crafted cover letter can be a valuable addition to a job application, particularly when job seekers are facing tight competition and competing with other applicants for the role. 

While a CV can concisely summarise an applicant's qualifications and experience, a cover letter can provide more comprehensive context to the applicant's background, highlight their unique strengths, and allow them to connect personally with the hiring manager. It's definitely worth taking the time to include a cover letter whenever possible unless it's explicitly discouraged in the job description. Think of cover letters as your professional secret weapon!

How do I write a cover letter?

To start writing your cover letter, you'll need three key components: the header, greeting, and introduction, each of which plays a unique role. In this guide, we'll explore how to write a cover letter that both engages and impresses employers.

If you're feeling daunted by a blank page, don't worry: you're not alone! When it comes to starting a cover letter, you might be wondering: What should I include in the header section? How should I introduce myself in the greeting? What details should I touch on in the introduction? What tone should I strike? And how do I ensure it matches the job description?

We’ll address all of these questions and more, so you can nail that cover letter and showcase your skills and experience in the best light. With our cvapp.nz cover letters and guides, we’ll help you make the most memorable impression possible. 

Start off strong with an impressive cover letter header

It's important to make it easy for potential employers to invite you for an interview. To do that, you'll want to include essential contact information in the header of your cover letter, including your full name, phone number, email, and even your LinkedIn profile if requested or appropriate. 

The header can create an impression of professionalism and ease for the reader as they take in the message of your letter. So don't overlook these small details that can make a big difference!

Samuel Te Aho

[email protected]

3404 Rangiriri Ave 

Hamilton 3206

December 11, 2023

Mr. Rob Manihera 

Kirkiriroa Krafts 

82 Ruru Pl 

Our quick guide to greetings

To begin with, it’s important to understand that the way you start your letter sets the tone for the entire cover letter. Therefore, it's essential to be mindful of the recipient's expectations and preferences. If you are applying for a job and addressing an individual, you can use a greeting like "Dear Mr. Smith" to show respect and personalise the letter. 

On the other hand, if you are unsure of who the specific recipient is, you can use "Dear Hiring Team" or "Dear Company X" to stay professional while addressing the company as a whole.

When crafting a greeting, you should consider the culture of the company and try to adapt your tone accordingly. For example, some businesses may appreciate a more formal tone, while others may appreciate a more casual approach. You can gather some clues about the culture of the company by visiting their website or social media profiles and taking note of the language and tone they use to communicate with their audience.

Adapting your greeting to match the tone of voice and culture of the employer is a great way to create a good first impression. Taking the time to personalise your message shows that you did your research and are genuinely interested in the role you are applying for!

Writing a cover letter introduction

After the greeting, the first paragraph is where the real work begins. Is your cover letter introduction up to the task of competing for this job? Capture the attention of potential employers with a brief yet intriguing hook that leaves them wanting more. Amp up their interest by highlighting a noteworthy achievement with an impressive figure, dropping the name of a prestigious employer, or mentioning a well-deserved accolade. 

Most importantly, ensure that your introduction is relevant to the position you're after. You want to make them eager to read further. While your career is much more than just a single sentence, it's essential to kick things off with an impactful opener that sets the tone for your entire application. 

The cover letter's opening paragraph should leave the employer wanting to hear more, whether by revealing a personal anecdote, showcasing your experience, or recounting a game-changing contribution. Get creative! 

Tēnā koe, Mr. Manihera

After a rewarding eleven-year journey in the retail industry, I am thrilled to apply for the sales assistant position at Kirikiroa Krafts. With a genuine enthusiasm for connecting with others, resolving challenges, and maximising efficiency, I strongly believe that my extensive sales experience and passion for providing customers with top-notch customer service can make a significant impact on Kirikiroa Krafts' success. I’d love the opportunity to help propel Kirikiroa Krafts to new heights. 

Here’s another great cover letter introduction from our academic cover letter example . Notice how the example below has been customised to align with the job description and incorporates relevant keywords. 

It provides essential information, including the candidate's present title and the position they are seeking, as well as their primary reason for applying to the job:

“Becoming a part-time MBA lecturer at Massey University is an idea that invigorates, energises and enthuses me. After six remarkable years of teaching Commercial Law and Information Systems at The University of Auckland, I am now interested in consolidating my career in academia at another fantastic institution. In addition to many years of teaching at The University of Auckland, I have recently published a series of research papers that investigates how culture impacts business in a New Zealand context. It has been one of my most rewarding academic endeavours to date.”

Cover letter body paragraphs

When crafting the body paragraphs of your cover letter, it's essential to focus on the role requirements and convey how your experience makes you an excellent fit for the position. To do this, you'll need to be specific and use examples that demonstrate your skills and accomplishments. Using numbers, stats, and figures is the best way to do this. Remember to be confident and assertive but also concise and to-the-point.

To showcase your credentials effectively, bullet points can be a powerful tool, allowing you to highlight your achievements and skills in an organised and easily digestible way. Additionally, using bold fonts strategically can draw attention to essential sections of your cover letter and make it easier for potential employers to navigate. 

We have some great examples of how to achieve this with our cvapp.nz cover letter templates – check them out in our cover letter builder! 

One thing to keep in mind, though, is that walls of text can be overwhelming, so it's vital to break your cover letter up into shorter paragraphs and use white space effectively. 

Remember, your main goal is to make a great impression and convince potential employers that you're the best candidate for the job. So, choose your words and examples carefully and tailor your cover letter for each application.

I am currently studying at the University of Canterbury and pursuing a Bachelor's degree in Commerce. I'd love to gain hands-on, practical experience in the retail industry, and I believe that a part-time position at Mallory's Designs aligns perfectly with my schedule, allowing me to balance my commitment to education while applying my knowledge in a real-world setting.  

Throughout my academic journey, I have developed a strong understanding of business principles and their practical application in the retail sector. I have also gained valuable insights into consumer behaviour, marketing strategies, and inventory management. I believe that these skills, combined with my enthusiasm for creating exceptional customer experiences, would make me a perfect fit for the Retail Assistant role at Mallory's Designs.  

Spotlight your professional skills 

A successful cover letter should focus on your accomplishments rather than just listing your duties and responsibilities. 

To make your accomplishments stand out, it's essential to choose the most relevant stories to tell and elaborate on them during the interview. You should also provide context and a timeline for your achievements, highlighting the specific tasks you completed and the outcomes that resulted from them.

Using powerful action verbs to demonstrate your skills can also be a critical tool in crafting an impactful cover letter. To structure your accomplishments effectively, you might consider breaking them down into three parts: the action verb, the specific task you completed, and the quantifiable outcome for your company.

Your cover letter should include a wide range of skills, including any relevant hard skills , interpersonal skills and technical skills . Be sure to review the job description thoroughly so you know what type of skills employers are looking for!

Remember: When writing a cover letter, it's essential to focus on your achievements, highlight your skills using powerful action verbs, and choose only the most relevant accomplishments to share. 

With these tips in mind and our cvapp.nz tools and resources, you'll be sure to craft a persuasive cover letter that sets you apart from other candidates. Check out our retail cover letter example for more inspiration:

Furthermore, I have strong communication and interpersonal skills, which enable me to connect with customers effectively. All of my previous job roles, as outlined in my CV, have been in the retail sector, and I genuinely enjoy helping others. I thrive in team-oriented environments, and I'm a quick learner who is eager to contribute and grow within a dynamic retail setting. Mallory's Designs has built a solid reputation in the Timaru community for its innovative and high-quality products, and I am inspired by the company's commitment to providing exceptional customer service. 

Closing your cover letter with an effective conclusion

Your conclusion is just as important as the introduction and the middle paragraphs, as it contains your call-to-action. Rather than ending on a dull note, be sure to put thought into how you end your cover letter. 

It’s important to get the tone right to leave a positive impression on the hiring manager. Consider how you want the hiring manager to feel after reading your cover letter, and don't be afraid to express your excitement and enthusiasm about the possibility of an interview.

When it comes to closings and sign-offs, there are other options besides "sincerely" or "best regards". It's important to choose a closing that fits the tone and characteristics you’ve highlighted in your application. 

Consider describing how your personal characteristics align with the role you're applying for, such as being a committed team player or a meticulous planner. Try painting a picture of what it's like to work with you to show off your personal approach and compassion. 

Remember that your conclusion is your final chance to showcase your personal characteristics and leave a lasting impression on potential employers. Keep it polite, upbeat and professional – and you’re ready to export your files and start sharing your cover letter with the world!

I hope to speak with you soon and that you enjoy my media portfolio. If you have any questions, please do not hesitate to let me know. Thank you for your time and consideration. I hope to become an intern with Two River Media Group and demonstrate the power of creative ideas with your team. 

Maui Alexander

Key takeaways

Here at cvapp.nz, we want to make the job search process as easy as possible. With over 50 cover letter examples and an easy-to-use cover letter builder , we’re passionate about providing Kiwi professionals with the tools and resources to help make their applications stand out from the crowd. We want our users to have the best chance of landing their dream job with polished, professional CVs and cover letters. 

Our team of career experts have curated a wide range of professional tips and helpful articles that can guide you through the job search process and make sure you're presenting yourself in the best possible light. We understand that the job search can be overwhelming, and we're here to help you every step of the way. 

Whether you're a seasoned professional or just starting out in your career, Cvapp.nz has everything you need to put your best foot forward and make an excellent impression with employers. So what are you waiting for? Start creating your standout cover letter today and unlock your next professional chapter.

Wishing you the very best of luck!

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The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind.

Follow our tips for how to write a cover letter or download our cover letter template.

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

Download your Cover Letter template 

Enter your details below to download your Cover Letter template. A copy of the template will be emailed to you shortly.

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Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

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Resumes & cover letters.

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• Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
• State what your motivation is behind your application. 
• Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
• Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
• If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
• Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

Do i really need a cover letter, how long should a cover letter be, what are some common mistakes people make when writing cover letters, how do i format a cover letter, hays new zealand salary guide 2022-2023 - salary checker | ub.

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How To Master a Cover Letter for New Zealand [Examples & Tips]

Although you might don’t want to, yet in most cases, you need to include a cover letter when applying for a job in New Zealand. NZ cover letter is similar to other countries; it should show the company why you are the right candidate for the job. Take your time to write a personal and customized letter. Never send the generic one; this can ruin your application from the start.

A cover letter is a monumental part of your job application in New Zealand. A good cover letter should answer the main question, which is why the company should hire you. Additionally, it must provide information on how you can bring value to the company and help them with the challenges. A cover letter should showcase the relevant skills and experience you have.

In most cases, businesses and recruiters in New Zealand will require you to attach a customized cover letter. And it’s a good thing for you. In the end, the cover letter is a claim for the role – it’s your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.

If you are looking for a job in New Zealand, I would highly recommend going through the Job Hunter’s handbook made by Careers.govt.nz.

Table of Contents

Is a cover letter necessary in New Zealand?

Unfortunately, yes, you need to include a customized cover letter when applying for a job in New Zealand. Almost  half of the recruiters reject applications without a cover letter. A high-quality, customized cover letter tells the manager you are a dedicated professional. It should be only a page long.

A resume or CV alone can show your achievements and qualifications, but it can’t tell the story and explain why you choose this company in particular. That’s why we need a cover letter. It’s also a great tool to show your personality and motivation. It must show the employer you are an asset to their company.

Are you resigning from your previous job? Read how to write a proper resignation letter .

Resignation Letter in New Zealand (Examples + Template)

Tips and guidance for a winner cover letter

So what is a cover letter, and why it’s so important for your job application in New Zealand?

• Cover letter is your first point of contact with employers .
• It should fit on one page .
• It needs to explain why you want this job .
• It should relate to your CV .
• It should describe your relevant skills, experience, and accomplishments .
• It should show the evidence that you have researched the company and that you are the right candidate.

If you follow these simple statements, you should already be able to create a decent letter. Yet, if you want more, read this article to the end and follow the advice.

The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

When writing your cover letter, pay attention to the following:

• Do very extensive research about the company. Show it in the cover letter.
• Reflect on the company’s vision.
• Highlight specific achievements and successes that show you can address the challenges the employer is facing.
• Show your personality.
• Prove that you understand the challenges of the company.
• Explain your motivation and fit for the position.
• Presents how your skills and experience as a solution for the company.
• Create a list of job keywords that are mentioned in the job ad. Include them in the cover letter.
• Address the cover letter to the right person, e.g., the hiring manager or recruiter
• Be clear and concise
• Have a structure in the letter – beginning, middle, end
• Use active words to describe your work – accomplished, achieved, led, created, increased, identified
• Finish with a call to action and ask for a meeting.
• Try to be funny
• Send a generic cover letter — customize each one for the specific job.
• Forget your full contact details
• Generic and boring opening paragraph
• Copy-paste from the CV or job ad
• Start every sentence with “I”
• Write more than one page

Looking for a job? Check out the best recruitment agencies in New Zealand .

Best Recruitment Agencies in New Zealand 2024

1. Research about the company and position

Your knowledge about the company you are applying to work for is crucial. You must also know all the essential details about the advertised position and how your skills and experience fit in.

When someone reads your cover letter, they must be sure you are the right candidate for this position and for this company. That’s why you must include as many tailored to the job ad details as possible (yet not too many).

So, look for information on the company, its key products or services, its mission, and anything else that gives you an insight into them. Notice the most important details and mention them in the cover letter where appropriate.

You might want to check out the company’s website, its executives’ Twitter feeds, and LinkedIn profiles.

The culture of the organization is vital to note. This will influence your communication style. For instance, you might be more casual with start-ups or advertising agencies but more formal with banks and large corporations.

2. Show how you can help

A company hires you to solve a problem or to help with challenging tasks they are unable to manage. Point out the things you can do for a company and which potential results it might bring. Or maybe you already were challenged with similar tasks? Mention it in your cover letter!

3. Why are you a perfect fit?

The second paragraph of your cover letter should give a clear idea to the reader why you are the one and that you will satisfy the company’s specific needs.

Here you should match the keywords mentioned in the job ad with your skills and experience. You also must show the hiring manager why you want this job, not just any job. Include all the enthusiasm and passion you have.

Match your skills with a job ad

Highlight the key skills and qualities in the ad, e.g.:

• strong written and verbal communication
• technical skills
• analytical thinking
• team player or teamwork
• problem-solving
• time management
• knowledge of software & tools
• specialized or technical competencies
• high level of computer competency
• ability to work well under pressure
• enthusiasm and initiative
• excellent customer service

Include them in the cover letter with real-life examples.

Connections matter in New Zealand

About 70% of all jobs in New Zealand are so-called hidden. They are simply not advertised because hiring managers seek candidates within the company, their circle of colleagues, and people they know before they post a job ad. For that reason, having connections in New Zealand is very crucial.

You are more likely to be invited to an interview if you know a friend of a friend and they got a reference they you rather than just based on your qualifications and experience.

That might be good news for some and bad news for others. Nonetheless, it’s highly recommended to start networking as soon as you land in New Zealand. Join groups, participate in social and professional events, work on your Linkedin profile, and just be proactive.

And if you are lucky to know someone in the company you are applying to work for, mention it in the first sentence or two of your cover letter.

Don’t forget to include

Your cover letter shouldn’t miss these small but key elements:

Your personal value and personality

While skills and experiences are indeed critical, New Zealanders love human connection. If they find you an interesting and nice person, they are more likely to move forward with your application.

Try to be personal in your cover letter; tell them more unique things about you and your experience. Avoid being general at any cost.

Reflect on your experience that relates to the job ad and company profile. What challenges have you faced, and how did you solve them? You also want to provide evidence of the things you mention by using concrete examples, situations, numbers, and facts. For example:

“During the last quarter, my company was challenged by the supply shortage of …We have had 200% more orders than we can ever fulfill. To solve this problem, I was on the lookout for new suppliers for several weeks; after dozens of selling calls, I finally managed to sign a contract with our best supplier so far. I will never come across them otherwise.”

Your enthusiasm

In many cases, people don’t get hired because they aren’t enthusiastic and convincing enough. So, it’s not the lack of skills; it’s your desire and how you show it. If you make it as if it was your dream job, you are more likely to be invited. Avoid at any cost writing in a manner as you are doing a company a favor by working for them.

Hiring managers even say, “Enthusiasm conveys personality.” Some tips that help you to point out your enthusiasm include:

• Show that you have thought about the job and why you would like to work for them.
• Why is this company so brilliant? What they do the best? How they stand out?
• Mention their reputation, performance, and product.
• Remember, it’s about what you can do for them, not what they can do for you.

NZ cover letter structure

Following the formal structure when piecing together a cover letter is as much as important as its content. So, make sure you stick to New Zealand standards. Here is an example:

Dear [Ms. or Mr. Surname],

• Opening – Explain why you are writing this letter (add an interesting one-liner summarizing why you’re interested in the role and what you’d bring to their business.)
• Explain your interest in the job, show knowledge about the company and position
• Demonstrate your skills and experience related to the job
• Explain why you will fit into this role and which value you will bring to the company
• Sign off and offer them to contact you

Yours sincerely,

Your name – Andrew Black.

Make sure you check your cover letter via Grammarly for spelling and grammar mistakes!

Cover letter introduction

The introduction sentences will determine whether the hiring manager will read on or skip your resume. Start your cover letter in an unconventional way and hold the reader’s interest. Here are some tips for a stellar introduction:

• Highlight your achievements in the industry.
• Display your passion and enthusiasm.
• Mention some names and numbers.

A no-go cover letter introduction looks like this:

In response to your posting for the Digital Marketing Manager position, I would like to express my interest in participating in the recruitment process. As a digital marketing manager with 8+ years of experience, I am optimistic that I would succeed in this role.

Top cover letter example

Since you already know how to write the header, here is only the main part of the cover letter.

” I am writing regarding the Marketing Manager position you currently have open. As a marketer with over 5 years of experience managing small and larger teams, I would love to take a challenge and work for your company. Marketing is my passion, so it’s to achieve monthly goals, generate new leads & sales, and train the team for success.

In my previous role at (company name), I reached not only the set marketing goals but exceeded them by 80% and, in some months, even 120%. Your company (name) already has brilliant strategies in place, you use paid advertising, social media, and outreach, but I would add other channels to ramp up the reach and revenue. I am experienced and knowledgeable in the SEO scene; hence we can explore new opportunities for your business in this area of marketing.

My previous team of marketing assistants was great! I love to work with people and guide them in our current strategies. At the same time, responsibility for people does not make me stressed or scared but ignites my motivation to bring even better results so we can all be proud as a team.

Besides, my Master’s degree in Business taught me fundamental knowledge about organizations, management, strategy, and agility, which I would be happy to apply when working for (company).

It will be great to talk in person one day. You can reach me at 123456789 any time or via email at [email protected] to arrange an interview. Thank you for your consideration, I look forward to hearing from you.

Cover letter for a visa application

Im most cases, Immigration New Zealand, will request a cover or so-called motivational letter together with your visa application. This is generally a less complex document that you would write for the employer.

Your cover letter for a visa should include:

• Reasons why you are moving or visiting New Zealand
• How are you going to support yourself
• Demonstration of how you meet the criteria for the visa

The content of the cover letter will vary depending on the visa type you are applying for. If it’s, for instance, to join a partner in New Zealand, you should include your relationship to them and explain it briefly.

Therefore, your cover letter should target your visa category’s main requirements. 

When I was applying for a student visa, my cover letter described why I decided to study in New Zealand and what are my plans after my studies. Immigration New Zealand also mentioned in their requirements that the cover letter must include these details.

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Resumes & cover letters: Cover letter templates

A cover letter is often your first communication with a potential employer, and therefore it is vital that when writing a cover letter  you make it compelling and professional from the very first line, marking you out as a candidate they need to contact.

A good cover letter is an opportunity to showcase your written communication skills and your motivation for applying for the role. Writing a cover letter customised to the job demonstrates you have taken the time to put some effort into your application. You can also use a cover letter as an opportunity to highlight and provide more detail on any specific skills or experience which are relevant to the role you are applying for.

To help you structure your cover letter, we’ve developed 4 free cover letter templates and cover letter samples you can use to write a cover letter that will catch the eye of hiring managers and recruiters and increase your chances of getting an interview. For additional tips and advice on cover letter writing, check out our article How to write a cover letter .

Download our free cover letter templates

Cover letter template 1: response to a job ad, cover letter template 2: response to a job ad, cover letter template 3: letter to a recruiter on linkedin, cover letter template 4: ‘cold contact’ prospecting letter to a hiring manager, related insights.

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CVs and cover letters

Take the hard work out of writing your CV and cover letter. Get advice about what to write, support to show you what to do, and free templates you can use.

When you apply for a job, employers will look at your:

• CV, to see your skills, any qualifications, and your work history
• cover letter, to find out what kind of person you are and why you want this job.

They'll use this to decide if they want to interview you, so it's really important to make a good impression.

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How to start a cover letter: 6 attention grabbing intros + examples

A good cover letter intro is like a good espresso – short, sharp and energising. Here’s how to brew one of your own.

What you’ll learn:

• The contact information you should include in a cover letter
• The best greeting to use in a cover letter
• Attention-grabbing ways to start an NZ cover letter

A cover letter is your chance to prove you’re the perfect candidate for the role, and a vital step towards clinching that all important interview. 

But this won’t happen if the reader doesn’t get past the first sentence. Your opener needs to grab their attention, and make them hungry to find out more. 

Today, we’re going to answer your questions by exploring how to start a cover letter, NZ style. We’ll look at greetings, what to do when there’s no name in the job ad and some different approaches you can adopt. As well as examples, we’ve also included a download link for some free cover letter templates that you can take and use in your own job applications.

Will your readers fall at the first sentence?

What contact information should you include on your cover letter?

The first things you’ll see on a cover letter are the names and contact details information for both the intended reader, and yourself. These should be formatted like a letter (as in the old timey paper things we used to send before we had emails). If this doesn’t make sense, you can check out the templates linked above to see what we mean. 

At the top left of the cover letter, you should include:

• The manager's name 
• The manager’s job title 
• The company name 
• The physical address from the company

At the top right, you should include: 

• Your full name 
• Your email address 
• Your phone number

What is the best greeting for a cover letter?

Before you start working your wordsmith magic, you need to say hello … the right way.

You may see this section referred to as a ‘cover letter salutation’, but we’ll stick with ‘greeting’, because we aren’t from the Middle Ages. The ideal cover letter greeting looks like this:

• “Dear James Webster,”

Use ‘Dear’, because it’s a formal letter, and address it to the recruiter or hiring manager by using their full name. This is often included in the job listing, or can usually be found easily by stalking the company website.

How to start a cover letter without a name

We recommend putting serious time into finding a name when addressing your cover letter – this tiny bit of personalisation goes a long way. 

Even if you’re not 100% sure it’s right, no one will penalise you for addressing the letter to the head of the department the role sits within. If you’re applying to a really small business, you could even go with the owner – it shows you tried. 

Failing all of this, the next best option is, ‘Dear Hiring Manager’. While it lacks the personal touch, this greeting works because it’s basically invisible. It’s not as cold as ‘To whom it may concern’ (avoid this at all costs), and not overly informal like, ‘Hi there’.

Attention grabbing ways to start a cover letter

None of the below examples are better than the others, we just gave you a choice to fit your personal style, and the type of role you’re applying for.

1. Being energetic from the get-go

Enthusiasm for the role and/or company always goes down well. While it’s important not to come across as fake, when done well, this intro can really help you stand out .

“I was hugely excited to see the assistant restaurant manager role you’re listing on Trade Me Jobs. I’m an experienced head waiter, with a track record of effective leadership and a passion for delivering great customer experiences. What’s more, I’ve been a loyal customer of yours for years, and would love to join your team!”

Try adding some extra energy into your cover letter opener.

2. Leading with your values

While some careers (think doctors, teachers and charity workers) are considered ‘callings’, personal values are becoming increasingly important across New Zealand’s job market.

If you think it’s appropriate, a value-led cover letter can be highly memorable.

“Businesses should take climate change seriously. As a software engineering graduate with a passion for sustainability, I believe technology is key to making the commercial sector greener. Your reputation for pioneering this technology, and partnering with businesses to implement it, excites me, and I’d love to become part of your mission.”

3. Targeting an achievement

Evidence-backed success stories grab the reader’s attention, and get them thinking about the improvements you could make to their company. The trick here is to get your message over without appearing arrogant.

“In the last 18 months, I’ve beaten my quarterly sales target by a minimum of X%, every time. In total, this has brought in an additional $XX,XXX of revenue for the business. I’d love to bring this track record, and my passion for customer service, to the Sales Manager position listed on Trade Me Jobs.”

Highlighting a professional achievement can be a strong way to start your cover letter.

4. Mentioning a contact

If someone within the company recommended you apply for the job, make sure the hiring manager knows. Why? They see hundreds of applications a day, and if yours is backed by someone who’s already landed a job at the company, that means something.

“I was excited to learn about the Social Media Manager role from my former colleague, Lauren Irvine. She and I worked together running digital and social campaigns for a wide variety of companies at BUSINESS NAME. She thought my skills and personality would be a good match for your team.”

Another way to make your application easy for the hiring manager is by including a link to your online job profile , or portfolio of work. Today, employers often want to check out your digital presence, and this platform lets them build a better picture of you by viewing your skills and experience at the click of a button.

5. Expressing passion for what you do

Employers aren’t interested in someone who’s just turning up to earn a salary. They want to hire an employee who’s passionate about what their organisation does, and will bring this energy to work every day. Your cover letter is a great place to get this dedication across, as long as you get the tone right. Too gushy, and the reader might think you’re being disingenuous, too laid back and they might not feel the passion coming through. 

Example: 

“I’ve been passionate about conservation since my parents took me on a whale watching tour as a child. Throughout my schooling and career since then, I’ve been focussed on finding a role that allows me to help protect the wonderful marine wildlife we have here in New Zealand.”

6. Starting with a statement of belief

Of course, if you have particularly controversial views on the topic you want to make a statement about, it might be better to keep them to yourself at this early point in the application process. However, there are ways you can use this intro technique to demonstrate a grasp of current issues within your profession, and also your enthusiasm for the work. 

“We need to end the stigma around seeking help for mental health issues. As a counsellor, I strive to provide an environment in which people feel comfortable to talk about the challenges they face, regardless of their background or their concerns about receiving counselling.”

Other articles you might like

Along with your CV, a cover letter is essential to any NZ job application. Let's get you started.

Done right, your CV can be a powerful tool for helping you stand out from other candidates. Here, we’ll show you how.

A good CV can make all the difference to your job hunting hopes. Check out our must-read advice and free templates.

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Develop a New Zealand-style CV

Most employers will quickly scan your CV to decide if it is worth reading in more detail. So it needs to make a good impression quickly.

What to include in your CV

New Zealand employers only want to see relevant information on your CV. They do not need a list of every job or course you have ever done.

Employers are most interested in your:

• technical and personal skills
• work experience
• qualifications and education
• community and volunteer experience.

They also like to see some evidence of how you have applied your skills.

It is best to only include relevant details of your skills and experience and to give brief examples of how you have used your skills in the past.

Skills employers are looking for | careers.govt.nz

Previous employers

Local employers may not be familiar with the organisations you have worked for overseas. It helps if you include a short description of organisations you list on your CV, like:

• the number of employees
• the location
• a website link so they can get more information if they need it.

The careers.govt.nz website has tips on how to write a CV for New Zealand employers.

How to write a CV | careers.govt.nz

Make a good impression

It is important to make a good impression of yourself as a potential employee, but not to appear too boastful about your achievements.

Many people make the mistake of writing a CV and using it for every job application. New Zealand employers expect you to adjust your CV to suit each job so that it highlights the skills that are relevant to the job.

People suggested that my CV was not what New Zealand employers would look at. Where I come from we prepare a CV in a different way: we give all our experience right from day one. Here, nobody likes to read a story! Darshan Desai

Cover letters

Most New Zealand employers expect a cover letter with your CV when you apply for a job. A cover letter is a ‘sales pitch’ about why you think you are ideal for the job.

Your cover letter should:

• briefly introduce yourself
• outline your main relevant skills and experience
• make an argument for why you are the right person for the specific job.

Just like your CV, it should focus on details that are relevant to the job you are applying for and it should be brief – no longer than 1 page.

Use a formal and persuasive style when writing a cover letter. It is a good idea to have a generic letter that you can adjust to match the job description you are applying for.

How to write a cover letter | careers.govt.nz

Your qualifications

Remember to bring your qualifications with you to New Zealand. If you are sending them in with an application, send a copy. Keep the originals safe and get copies made and certified. If you are in New Zealand, a Justice of the Peace (JP) can certify them.

Find a JP | Royal Federation of New Zealand Justices' Associations

Helpful resources

The careers.govt.nz website has many resources that can help you to make a New Zealand-style CV and cover letter. There is material to help you:

• understand the parts of a CV
• learn how to put transferable skills on your CV
• learn how to write a cover letter
• fill in job application forms.

CV and cover letter templates | careers.govt.nz

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How to write an excellent cover letter

James davis.

In this article, we’ll cut straight to the chase and explain what graduate employers want from a cover letter, why they want it and how to deliver. By the end you’ll be able to write targeted cover letters with purpose, which will help you land your dream graduate job.

What do graduate employers want from my cover letter?

They’re looking for a quick description of how you could fit their company. They don’t want a comprehensive essay on why each applicant is amazing.

Why do graduate employers want cover letters?

At the least, it’s a good way to gauge who understands the position and who doesn’t. At best, it’s a way to determine potential interview candidates.

How do I write a cover letter for a graduate job?

The perfect cover letter is all about two things.

• Logical structure
• Concise writing

If your letter is easy to read, it’s easier to get through. Graduate employers could be sifting through hundreds of these, so making it easy for them is optimal. Let’s go through a generic accounting job advert.

“Jane Blogs Accounting is looking for an ambitious, results-oriented graduate to join their growing, industry leading team as a commercial analyst.

Key responsibilities:

• Improve spending procedures on the ABC initiative
• Budget analysis
• Analyse and make recommendations on projects
• Identify bottlenecks and implement improvements

In this microcosm of a job advert, we can observe two important things that our structure will incorporate:

• They’ve got some character traits in mind.
• Job responsibilities are well defined.

Open with your name, address and relevant contact information, with your potential employer’s information afterward. Address them with ‘dear [name]’ if possible. If you’re throwing your application into an automated process with no clear face, feel free to either do some digging to find their HR people or simply use “To Whom It May Concern:” (sic). Your opening sentence should then clarify which graduate job you’re going for, or what ad you’re responding to.

“Dear Ms Blogs,

I saw your posting for the position of commercial analyst and think I’m an ideal candidate. My resume is attached for your consideration.”

In this case, you’ll next want to assert why you’re results-oriented and ambitious. Tell them why you’re capable of budget analysis, identifying bottlenecks and improving spending procedures. Feel free to use dot points for brevity, keeping each point to a sentence.

“There are several reasons why I believe I’m well-suited.

• I have experience developing and implementing spending procedures as treasurer of the XYZ society at university.
• My time interning at Generic Bank Ltd provided me with the means of implementing budget analysis techniques I’d learned during my degree.
• I have experience making project recommendations from the Acronym Bank Ltd Investment Banking Competition.
• I’ve cleared bottlenecks in myriad university projects by taking charge and delegating to maximise each member’s strengths.
• My ambition and results orientation are illustrated in my commitment to extracurricular commercial analysis activities.”

Take note of how experience is referenced here. Where you placed in the competition, how well you did in a course or the details of extracurricular activities are superfluous. That can be brought up in the job interview. A cover letter is what you write to get their attention. I have this because of that. I know this because of that. Done. It’s easily digestible and ticks all their boxes. If you don’t have any quick experiences to point at, feel free to collapse this process even further. A casual mention of how your coursework contributes to an understanding of their requirements is the next best thing. An alternative you could use: “I’m well versed in spending procedures, budget analysis, making project recommendations and removing bottlenecks because my coursework required it. I’d greatly appreciate the chance to develop further by making meaningful contributions to Jane Blogs Accounting.”

Not as effective admittedly, but gets the job done. Whichever style you choose, your next paragraph should be the sell. Thank them for their time and say you look forward to hearing back. You may also offer to call them later to clarify any points of interest if you’re feeling bold. Finish with a kind sign-off and you’re square.

“Thank you for your consideration. I look forward to hearing back from you! I’ll call you later next week and we can discuss any particulars you might like clarified.

Kind regards,

Anne Applicant”

You should now have a much better idea of how to format your cover letters and give graduate employers what they want to see. Now that you’ve got a good idea of what needs doing, why not browse some choice grad positions right  here on Prosple NewZealand ? Each position has something great to offer, but it’s on you to find which company fits you best and vice versa. Good luck!

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To Whom It May Concern: How (Not) to Use It in Your Cover Letter

When writing a cover letter or business email, you might be tempted to use the generic "To Whom It May Concern" salutation. However, this outdated greeting can make your message seem impersonal in today's professional world.

While "To Whom It May Concern" is still acceptable in some situations, it often implies you didn't take the time to find the right contact person or are sending a mass email rather than a tailored message.

This article will explain when it's appropriate to use "To Whom It May Concern", provide alternatives for your cover letter or email greeting, and share tips on finding the right person to address to make a stronger first impression.

When Is It Appropriate to Use "To Whom It May Concern"?

There are still some scenarios where using this generic salutation is appropriate when writing business correspondence. One instance is when you are sending a letter of recommendation or reference and you don't know the recipient's name or title. In this case, using "To Whom It May Concern" as the greeting can be used, as the recommendation letter may be passed on to various people

Another situation where "To Whom It May Concern" is acceptable is when you are writing to a company or department and don't have a specific contact person or point of contact. If you are unable to find the name of the person you are addressing, this generic greeting that can be used.

In general, formal documents that you intend to send to an institution or company can start with this greeting if they are not meant to introduce yourself. For example, filling a complaint, a job verification letter, or the recommendation letter mentioned above. If you do not know the recipient, as long as you keep it formal , the greeting is not a huge deal in these types of messages.

However, applying for a job is a much more personal matter, and avoiding being generic can make you stand out. It is not totally wrong to start a cover letter for a job with “To whom it may concern”  if no name is provided in the job posting and you can't find one after carefully reviewing the job posting, but it is certainly not the best move. 

How to Format "To Whom It May Concern" Correctly

Here's how to format "To Whom It May Concern" correctly in your letter or email:

• Capitalize the first letter of each word in the phrase "To Whom It May Concern". While this may not be grammatically necessary since it's not a proper noun or title, it's considered standard practice and helps maintain a formal tone.
• Use a colon, not a comma, after the phrase "To Whom It May Concern". The colon signifies that the salutation is complete and the body of your letter or email is about to begin.
• Double space before beginning the body of your letter, email, or cover letter. This helps visually separate the salutation from the main content and improves readability. In some cases, such as when the body of your letter is very short, it's acceptable to single space for cosmetic reasons.

Why You Should Avoid "To Whom It May Concern" in Your Cover Letter

When applying for a job, your cover letter is often the first impression you make on hiring managers and recruiters. As mentioned before, using a generic greeting like "To Whom It May Concern" may come across as lazy and impersonal, suggesting that you didn't take the time to find the right person to address.

Today, with internet access and professional networking sites like LinkedIn, it's usually possible to find a specific person to address by name in email or letter. Taking a few extra minutes to research the company and find the hiring manager or recruiter responsible for the position can make a significant difference in how your application is perceived.

If you can't find and don't know the name of the person you should address, consider using alternatives like "Dear Hiring Manager" or "Dear [Department] Team". These greetings are more engaging and targeted than "To Whom It May Concern" while still maintaining a professional tone suitable for business correspondence.

What to Write Instead of "To Whom It May Concern" in a Cover Letter

Let’s expand on some possible alternatives to replace “To Whom It May Concern”, so that you have an arsenal of less formal options for when you are writing your next cover letter.

• Dear [Hiring Manager's Name]: Take the time to look up the name of the recruiter or hiring manager online. Check the job listing, company website, or LinkedIn to find the right person to address your cover letter to. Using their name shows that you've done your research and are genuinely interested in the position.
• Dear [Department] Team: If you can't find the hiring manager's name, you can address your cover letter generally to the most relevant team, such as "Dear Marketing Team" or "Dear Human Resources Team." This approach still demonstrates that you've tailored your application to the specific department you'd be working with.
• Dear [Job Title] Hiring Manager: Another option is to reference the position you're applying for in your salutation. For example, "Dear Marketing Coordinator Hiring Manager" or "Dear Social Media Intern Hiring Manager." By using the job title or department, you show that you've carefully considered how your skills align with the role

Other Cover Letter Salutation:  FAQs

There are many different ways in which you can start a cover letter, and so, there are many different questions that can arise. Here are some of them.

How do I find the hiring manager's name and email?

To find the hiring manager's name, start by carefully reviewing the job posting for any mention of the person you should address your application to. If no name is provided, search the company website or LinkedIn for the relevant department head or recruiter. You can also try contacting the company, either calling or sending an email, and asking for the name of the person handling the position you're applying for. 

Is it acceptable to use "Dear Sir or Madam" in a cover letter?

While "Dear Sir or Madam" is a traditional generic greeting, it's best to avoid using it in modern business correspondence. This salutation, just like “To Whom It May Concern”, may come across as outdated and impersonal, and it also assumes the recipient's gender. Instead, opt for a more inclusive and targeted greeting like "Dear Hiring Manager" or "Dear [Department] Team".

What's the best generic greeting to use if I don't have a name?

If you can't find the hiring manager's name or email, the best generic greeting to use in your cover letter is "Dear Hiring Manager." This salutation is professional, concise, and targeted to the person responsible for reviewing your application. Other acceptable options, as discussed above,  include  "Dear [Department] Team" or "Dear [Job Title] Hiring Manager".

To Whom It May Concern: Conclusion

To sum up, while "To Whom It May Concern" has been a standard salutation for business correspondence when you don't know the recipient's name, it's important to understand when it's appropriate to use and when it's better to opt for an alternative.

When it comes to your cover letter, it's crucial to make every effort to find the full name of the specific person you want to address. Tailoring your salutation to the hiring manager, recruiter, or relevant department head shows that you've taken the time to research the company and are genuinely interested in the position. If you can't find a name, opt for a more targeted greeting like "Dear Hiring Manager" rather than the generic "To Whom It May Concern."

Remember, your cover letter is your chance to make a strong first impression and demonstrate your fit for the role. By avoiding generic salutations and instead tailoring each cover letter to the specific job and company, you'll set yourself apart from other applicants and increase your chances of having a successful process. So, even if you don't have a name, take the extra step to personalize your greeting and show your enthusiasm for the opportunity.

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Man gets boat painted on fence that city made him put up to hide it

SEASIDE, Calif. (KSBW) - A California man who was told by city officials he needed to put a fence up to hide his boat from public view did just that – with a twist.

Etienne Constable says he received a letter from the City of Seaside in July 2023. The city required him to build a 6-foot coverage screen in front of his boat. After discussing the plan with his neighbor, Constable decided to build the fence – with a lifelike painting of the boat on it.

“I’m not a rule-breaker, but I like to make a political statement as necessary, as well as a humorous statement and a creative statement,” Constable said.

He says he’s happy with how the mural turned out.

Images of the fence have gone viral online, with thousands of comments across social media. Both Constable and Hanif Panni, the artist behind the display, say they were surprised by how big of a response the painting has received.

“I’m all in favor of generating discussion and making people smile,” Constable said. “The reaction is extremely more than we ever expected, and we’re both just tickled about it.”

So far, the city has not responded to the fence mural. Constable says he considers it a First Amendment right of expression and would be surprised if the city tells him to take the mural down.

Panni, who has murals around the Central Coast, says the piece creates a conversation about what’s an eyesore and what is art.

“I’m a big proponent of public art in spaces,” he said. “It engages people in ways that reaching out and having conversations doesn’t sometimes.”

With all the attention the fence is getting, Panni says other Seaside residents have already asked for him to create murals for their boat fences.

Copyright 2024 KSBW via CNN Newsource. All rights reserved.

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What’s in a VIN? How to decode the vehicle identification number, your car’s unique fingerprint

Pearce Professor of Professional Communication, Clemson University

Disclosure statement

Jordan Frith does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Clemson University provides funding as a member of The Conversation US.

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Every vehicle built after 1981 has a unique vehicle identification number , or VIN. The location of this string of letters and numbers varies, but it’s located somewhere on every car, SUV, motorcycle and truck – typically on a small metal plate or a sticker.

VINs serve many purposes. They help consumers learn about a used car’s history , including whether it was stolen, or determine whether rebates for a particular electric vehicle are available. This code appears in the paperwork necessary to do everything from insuring your car to selling it.

I research data standards and became interested in VINs while doing research for my book about the cultural history of barcodes .

Like barcode numbers, a VIN’s characters are standardized. They can tell a story if you know what to look for.

What VINs can tell you

VINs can convey at least seven pieces of information.

Origin If a VIN begins with a 1, 4 or 5, that means it’s a vehicle assembled in the U.S. Many other countries have their own unique identifier. A 2, for example, means the vehicle was made in Canada; a J stands for Japan.

Manufacturer The second and third characters indicate the manufacturer. In some cases, the code corresponds with a line of vehicles that now belongs to a larger corporation. Dodge and Jeep, now part of Stellantis, each has its own. So does Lincoln, which became a division of Ford Motor Co. in 1922 .

Description The fourth through eighth characters provide several details, such as body type and engine type.

Security The ninth character is a “check digit” determined by a complex mathematical equation based on the rest of the VIN’s numbers and letters. This digit, either a number or the letter X, is used to authenticate that the VIN is not a forgery.

Year The 10th character indicates the model year. There’s only one slot for this, and not all letters and numbers are used, resulting in repetition. An R could signal either 2024 or 1994 , for example.

Factory The 11th character indicates the specific plant where the vehicle was assembled.

Serial number The VIN’s final six characters compose a serial number that differentiates the vehicle from all others made in the same factory that are the identical type and model year.

Finding more information

Only experts can tell where a vehicle was assembled or what type of engine it has by looking at its VIN. But help is available.

The National Highway Traffic Safety Administration provides a handy VIN decoder . When I plugged my vehicle’s VIN into the decoder, the site correctly determined that my SUV is a 2011 Subaru Forester with an automatic transmission.

Of course, I already knew all that.

What I didn’t realize was that it weighs between 4,000 and 5,000 pounds, has a 2.5-liter engine and features side curtain airbags to protect the driver and passengers in the front and back seats. I also learned that this Subaru Forester was assembled in Gunma, Japan.

Those details had been invisible to me as a consumer, but they had been within easy reach ever since I bought my Forester in 2018. I had somehow driven that car well over 100,000 miles without realizing the number on the side of my driver’s seat contained some history.

Before buying the Forester, even though I didn’t know that my VIN could say so much, I did run it through a free online system to make sure it hadn’t been stolen.

To be sure, VINs won’t tell you everything you might want to know about a vehicle, such as what color it was when it rolled off the line. But if you can do a little decoding and make use of widely available online tools, they do harbor important information.

• Automotive industry
• United Auto Workers
• Quick reads
• car ownership
• Picture in 500 words

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