smm case study

A Guide How to Create Social Media Case Studies that Convert (with Template)

As you already know, moving leads through the sales pipeline is no easy feat. In the world of digital marketing, it takes an average of 18-21 touchpoints to convert a lead. If you want any chance of pushing prospects down the funnel, you have to directly communicate the value of your product or service and one of the best ways to do this is with case studies. 

Putting together a compelling social media marketing case study is one of the most powerful strategies for attracting future customers or digital agency clients. But it’s not easy. In this article, we’ll go over the ingredients of a winning case study and how to deliver said case study in the most effective way. We’ll also include a template that you can go by. 

Let’s dive right in.

The importance of social media case studies 

There’s a lot of content out there. Your potential customers are constantly bombarded with whitepapers, e-books, 10-step guides, newsletters and unpalatable sales hype. To get the attention of prospects today you have to demonstrate your product or service’s value, not just talk about it. 

B2B buyers today don’t have time to interpret marketing messages that aren’t concise and relevant. That means that instead of aimlessly beating around the bush about how great your company is and how terrific your products are, you have to share the real-life experiences customers are having with you and your products. 

Traditional marketing tactics don’t work anymore. We already know that. People nowadays drive their own buying decisions through online research and the importance of social proof cannot be understated. 

About 57% of the customers will only use or buy a business service if it has at least 4 or five-star ratings. It should be noted however that reviews aren’t enough. In fact,  88% of consumers view ratings and reviews as a personal suggestion, not definitive proof of a product’s efficacy. 

Reviews are all well and good but if you’re marketing B2B software or agency services, creating in-depth, data-driven case studies is the way to go. Case studies are extremely effective in the consideration stage of the buyer’s journey when they are actively comparing solutions and providers to solve a problem they’re experiencing. 

As we already mentioned, your prospects are actively researching your products and there’s a 100% chance that they will stumble upon content from your competitors. Having relevant resources like case studies can cement your brand as an authority figure. 

Now that you know why case studies are important it’s time to tackle the creation process. 

The ingredients for a perfect case study 

1. detailed and full of data .

Have you ever read a case study where a business states they “doubled traffic” for the customer in their case study, and wondered if that meant they went from 50 to 100 visits or 5,000 to 10,000 visits?

The point of a case study is to highlight the exact ways your product or service has helped a customer. The most compelling case studies hit prospects in the face with how amazing your customers’ results were, meaning you need to include numbers. Lots of them. Here’s an example: 

Instead of saying “How client X got more sales thanks to us”, use “How client X increased their sales by X% in X days thanks to us” 

This step may sound like a no-brainer but it’s absolutely essential to use relevant data when crafting your social media case study, especially if you run a digital agency. Include statistics like a decrease in ad spend, an improvement in engagement or increase in organic followers.

It’s important to remember that not everyone is as familiar with analytics and KPIs as you are, so break down the complicated sections into digestible bits that anyone can understand. Provide context as you go along so the data flows with the overall narrative of the case study. 

Include some eye-catching visuals like picture proof or real-time dashboards so the reader can envision the positive potential of your product or service. 

2. A complete, compelling story 

Storytelling is a powerful marketing strategy that has stood the test of time. A great social media case study uses narrative techniques to put readers in the subject’s shoes. 

When crafting your subject’s persona, be sure to include: 

• Who is the sample customer, what do they do and why do they do it?
• What were the customer’s goals?
• What were the customer’s needs?
• How did you satisfy those needs and help the customer meet their goals?

As a rule of thumb, structure your case study by splitting up the main takeaways into three easy snippets: The challenge, the impact you had, and the outcome. This way you make sure that your case study isn’t all over the place and concludes with the reader being wowed. 

Furthermore, you want to carry the story through and show how your business helps your customers long-term. You want your product or service to become a cornerstone of your customers’ workflow, something they simply can’t live without.  When you conclude the “outcome” section of your case study, include ways customers can use your business further down the line. 

When it comes to creating a compelling story, throwing in some emotional benefits alongside the hard numbers is absolutely necessary. Did your solution improve workplace morale, free up time or overall take a load off of your subject’s shoulders? Ask for a quote from the case study subject to make things more personal and relatable. 

To really drive the narrative home, use quotes from your team as well. Any potential prospects will love discovering how your team overcame certain hurdles and delivered the end result. Interview your graphic designer or content manager and get them to break down the project into steps. This will help prospects further familiarize themselves with your organization and how your team thinks and operates, a connection that can help keep you top-of-mind when leads are ready to convert. 

3. Compelling visuals 

Using visuals and images to enrich the case study experience is a key element of a comprehensive marketing case study. But cramming in screenshots and haphazard designs is sure to have an adverse effect to what you were hoping for. 

You want your case study to be a joy to read and as such it’s important to keep a few key rules in mind:       – Write a catchy headline that gives a clear idea of what the case study is about 

• Leave plenty of negative space when arranging your visual elements. You don’t want a busy mess of visuals that’s hard on the eyes 
• Ensure that your visual elements compliment the data and written content of your case study. 
• Keep your target audience in mind. What kind of creatives would they be drawn to? What fonts, visual cues and tones would keep them hooked? It goes without saying to add your company’s unique branding as well. 
• The information you present should flow like a story. The graphic elements, along with the text should guide the reader’s eye through the study from beginning to end. 

To spice things up, consider adding multimedia elements such as videos, PDFs, and images to make the case study more engaging. 

When getting together the creative assets for your case study, be sure to include headshots of the actual customer, dashboards of results (graphs are great for visual storytelling) and screenshots of any social media posts that were created during the campaign (if relevant). 

You can use tools like Kontentino’s social media a n a l y t i c s tool to implement custom metrics and create stunning reports. 

Relatable to your target audience 

If you’re at the point where you’re sharing success stories, chances are that you know who your ideal customer is. When crafting a case study, you want to write to the audience that you’re trying to attract. The readers of your study will most likely be very similar to the customers you’re writing about.

People who will read your case study most likely have a decent understanding of what your business is and what you can offer. They’re already somewhere in the middle of your funnel and as such it’s time to take advantage of personalization . Now you may need to create multiple case studies tailored toward different audiences, but it’s sure to pay off in the long run. 

Reflect on the project you’re highlighting in the case study and think about who the customer was. What industry were they in? What kind of client were they? Were they visually-oriented? Did they appreciate heavy-handed analytical reports, a good story or a combination of the two? 

These insights can help you nail down the written tone and show potential clients that you understand their specific needs, are comfortable in their niche and can apply strategies in accordance to their use-case.

Different ways to deliver a social media marketing case study

If you just created an amazing case study that’s sure to knock readers’ socks off, you want people to find it. This means populating every channel at your disposal with your content so your potential customers can’t miss it. 

 Youtube is the second-largest search engine in the world and the platform’s algorithm holds the potential to show your video to a whole new audience. While YouTube’s algorithm is often iffy, writing a catchy title, detailed description and creating an effective thumbnail are good ways to keep your video in the algorithm’s favor. 

In addition, you’ll want to link your full case study in the comments and get viewers to land on your website. 

• Social media 

If you’re creating a social media case study, using social media to share said case study should be a no-brainer.

 Break down the content of your case study into bite-sized chunks for Instagram or Facebook, post analytics dashboards from the study on Twitter and link the study in a LinkedIn post to spice up your profile. The shareable nature of social media may lead to your case study going further than just your own site.

• Embedded in other types of content  

Case studies can also be embedded in other types of content like blog posts, newsletters, guides or ebooks. Go through your current pieces of relevant content and link to your case study to provide extra value. 

3 winning social media marketing case study examples 

Now that we’ve gone over the components of a winning social media case study, let’s check out some real world examples. 

1. “How ERA Belgium Provides Great Content for Franchise Businesses with Kontentino,” by Kontentino 

A thing to note regarding this case study is how Kontentino not only highlighted the impressive data but also how the product helped solve a core pain point for ERA Belgium’s franchises .

Highlighted in the middle of the case study is a bold quote from the client that helps solidify Kontentino’s KontentBase product as a must-have tool for franchises. When creating your own case study, consider your product and who’s needs it addresses. Align your customer quotes and data and results reports to match exactly what your target audience is looking for. 

The Konetino case study also includes a CTA at the end so any potential prospects could directly contact the support team.

2. “How an SEO Agency Helped an Artisan Bakery Increase Organic Traffic by 214%,” is a very well written case study by Semrush

This comprehensive case study by Semrush is a perfect example of pinpoint narrative structure and proper formatting. The study flows like a well-written story and guides the reader through the subjects, conflicts and resolutions without a hitch. The tasteful addition of dashboards and bullet points ties the case study up perfectly. 

3. “How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%,” an impressive storytelling case study by Mailchimp 

This case study by MailChimp is full of personality and storytelling. While MailChimp did include impressive numbers, the centerpiece of this case study is the people. The subjects in the case study are referenced casually by their first names, their journey is explored in-depth and there’s no shortage of quotes from them. The imaging MailChimp uses only emphasizes the human side of the relationship between them and the customer. 

Keeping you on track with your social media case study 

So now you’ve got a solid idea of what a comprehensive case study should include and you’ve seen the techniques we’ve covered in action. Now it’s time to go over a full template to ensure you stay on track when creating your awesome social media case study. 

Social media marketing case study template 

Outline: Case Study Title

Customer: Customer’s full name 

Company: Company’s name 

Industry: The industry the customer operates in (if applicable) 

Video: Link to a video version (if applicable)

Author: Author’s name 

Case study title

A short introduction of the customer. 

 Be sure to highlight:

• The customer’s name and a little bit about them.
• Why you and your customer were a perfect fit 
• The key successes your customer had after working with you 

Introduce your customer 

In this section, provide a more in-depth overview of your customer. If it’s an individual, explain the person’s background in the context of your product/service. If it’s a business, talk about the company’s background, industry and any recent successes or milestones they have had. 

Describe the problem 

Explain the challenge or opportunity your customer faced before they did business with you. This could be either a reactive reason (i.e. the customer had an issue that needed to be addressed) or a proactive reason (i.e. there was an untapped potential that was unleashed by working with your business).

Why (Customer Name) Chose (Your Company)

In this section, speak about the decision process of your customer. Speak about how they discovered you, your possible competition and what made them ultimately decide to do business with you.

How (Your Company) Responded 

Here, explain what happened once your business started working with your customer. What was addressed first, and why? How did your customer feel about working with you in the early days?

The Results

In closing, speak to the results your customer saw after working with you. This section can be supported by statements, quotes, visuals, graphs, and metrics. Whatever you decide to include, be sure it illustrates how much of an impact your company made on your customer. 

Call-to-Action

Use this section to move your readers down the funnel. Add a CTA that encourages readers to either join your newsletter or get in touch with your sales team.

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How to write a social media case study (with template)

Written by by Jenn Chen

Published on  October 10, 2019

Reading time  8 minutes

You’ve got a good number of social media clients under your belt and you feel fairly confident in your own service or product content marketing strategy. To attract new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study.

Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. At Sprout, we use this strategy with our own case studies highlighting our customer’s successes.

Writing and publishing case studies is time intensive but straight forward. This guide will walk through how to create a social media case study for your business and highlight some examples.

What is a social media case study?

A case study is basically a long testimonial or review. Case studies commonly highlight what a business has achieved by using a social media service or strategy, and they illustrate how your company’s offerings help clients in a specific situation. Some case studies are written just to examine how a problem was solved or performance was improved from a general perspective. For this guide, we’ll be examining case studies that are focused on highlighting a company’s own products and services.

Case studies come in all content formats: long-form article, downloadable PDF, video and infographic. A single case study can be recycled into different formats as long as the information is still relevant.

At their core, case studies serve to inform a current or potential customer about a real-life scenario where your service or product was applied. There’s often a set date range for the campaign and accompanying, real-life statistics. The idea is to help the reader get a clearer understanding of how to use your product and why it could help.

Broad selling points like “our service will cut down your response time” are nice but a sentence like “After three months of using the software for responses, the company decreased their response time by 52%” works even better. It’s no longer a dream that you’ll help them decrease the response time because you already have with another company.

So now that you understand what a case study is, let’s get started on how to create one that’s effective and will help attract new clients.

How to write a social marketing case study

Writing an effective case study is all about the prep work. You’ve got to get all of the questions and set up ready so you can minimize lots of back and forth between you and the client.

1. Prepare your questions

Depending on how the case study will be presented and how familiar you are with the client to be featured, you may want to send some preliminary questions before the interview. It’s important to not only get permission from the company to use their logo, quotes and graphs but also to make sure they know they’ll be going into a public case study.

Your preliminary questions should cover background information about the company and ask about campaigns they are interested in discussing. Be sure to also identify which of your products and services they used. You can go into the details in the interview.

Once you receive the preliminary answers back, it’s time to prepare your questions for the interview. This is where you’ll get more information about how they used your products and how they contributed to the campaign’s success.

2. Interview

When you conduct your interview, think ahead on how you want it to be done. Whether it’s a phone call, video meeting or in-person meeting, you want to make sure it’s recorded. You can use tools like Google Meet, Zoom or UberConference to host and record calls (with your client’s permission, of course). This ensures that your quotes are accurate and you can play it back in case you miss any information. Tip: test out your recording device and process before the interview. You don’t want to go through the interview only to find out the recording didn’t save.

Ask open-ended questions to invite good quotes. You may need to use follow-up questions if the answers are too vague. Here are some examples.

• Explain how you use (your product or service) in general and for the campaign. Please name specific features.
• Describe how the feature helped your campaign achieve success.
• What were the campaign outcomes?
• What did you learn from the campaign?

Since we’re focused on creating a social media case study in this case, you can dive more deeply into social strategies and tactics too:

• Tell me about your approach to social media. How has it changed over time, if at all? What role does it play for the organization? How do you use it? What are you hoping to achieve?
• Are there specific social channels you prioritize? If so, why?
• How do you make sure your social efforts are reaching the right audience?
• What specific challenges do organizations like yours face when it comes to social?
• How do you measure the ROI of using social ? Are there certain outcomes that prove the value of social for your organization? What metrics are you using to determine how effective social is for you?

As the conversation continues, you can ask more leading questions if you need to to make sure you get quotes that tie these strategic insights directly back to the services, products or strategies your company has delivered to the client to help them achieve success. Here are just a couple of examples.

• Are there specific features that stick out to you as particularly helpful or especially beneficial for you and your objectives?
• How are you using (product/service) to support your social strategy? What’s a typical day like for your team using it?

The above quote was inserted into the Sprout Lake Metroparks case study . It’s an example of identifying a quote from an interview that helps make the impact of the product tangible in a client’s day to day.

At the end of the interview, be sure to thank the company and request relevant assets.

Afterwards, you may want to transcribe the interview to increase the ease of reviewing the material and writing the case study. You can DIY or use a paid service like Rev to speed up this part of the process.

3. Request assets and graphics

This is another important prep step because you want to make sure you get everything you need out of one request and avoid back and forth that takes up both you and your customer’s time. Be very clear on what you need and the file formats you need them in.

Some common assets include:

• Logo in .png format
• Logo guidelines so you know how to use them correctly
• Links to social media posts that were used during the campaign
• Headshots of people you interviewed
• Social media analytics reports. Make sure you name them and provide the requested date range, so that if you’re using a tool like Sprout, clients know which one to export.

4. Write the copy

Now that the information has been collected, it’s time to dissect it all and assemble it. At the end of this guide, we have an example outline template for you to follow. When writing a case study, you want to write to the audience that you’re trying to attract . In this case, it’ll be a potential customer that’s similar to the one you’re highlighting.

Use a mix of sentences and bullet points to attract different kinds of readers. The tone should be uplifting because you’re highlighting a success story. When identifying quotes to use, remove any fillers (“um”) and cut out unnecessary info.

5. Pay attention to formatting

And finally, depending on the content type, enlist the help of a graphic designer to make it look presentable. You may also want to include call-to-action buttons or links inside of your article. If you offer free trials, case studies are a great place to promote them.

Social media case study template

Writing a case study is a lot like writing a story or presenting a research paper (but less dry). This is a general outline to follow but you are welcome to enhance to fit your needs.

Headline Attention-grabbing and effective. Example: “ How Benefit turns cosmetics into connection using Sprout Social ” Summary A few sentences long with a basic overview of the brand’s story. Give the who, what, where, why and how. Which service and/or product did they use? Introduce the company Give background on who you’re highlighting. Include pertinent information like how big their social media team is, information about who you interviewed and how they run their social media. Describe the problem or campaign What were they trying to solve? Why was this a problem for them? What were the goals of the campaign? Present the solution and end results Describe what was done to achieve success. Include relevant social media statistics (graphics are encouraged). Conclusion Wrap it up with a reflection from the company spokesperson. How did they think the campaign went? What would they change to build on this success for the future? How did using the service compare to other services used in a similar situation?

Case studies are essential marketing and sales tools for any business that offer robust services or products. They help the customer reading them to picture their own company using the product in a similar fashion. Like a testimonial, words from the case study’s company carry more weight than sales points from the company.

When creating your first case study, keep in mind that preparation is the key to success. You want to find a company that is more than happy to sing your praises and share details about their social media campaign.

Once you’ve started developing case studies, find out the best ways to promote them alongside all your other content with our free social media content mix tool .

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Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

Brands are more than their products in today’s digital world. Memorable brands are the ones who know how to engage with their target audience effectively through their social media channels. In this article, we have curated the best social media case studies of all times.

Being on all the social media platforms is not necessary; however, it is important to be successful if you exist in one. There are a lot of brands inspiring us with their effective social media strategies. They are powerful enough to start a movement, raise awareness and change the way people think or buy.

Almost 4 billion people are using social media today worldwide. That fact clearly shows how a huge potential there is to reach out to your buyer persona.

Social media marketing services comprise organic social media, paid social media, community management, social listening, feed-based / dynamic ads, Facebook ads, Twitter ads, LinkedIn ads, Snapchat ads, Tiktok ads, Reddit ads, Quora ads and so on.

Effective social media case studies come from either an experienced social media marketing agency or a very successful in-house social media team of famous brands. It is not easy, but so effective that you shouldn’t neglect.

In this article, we have gathered the best social media marketing case studies by both brands and digital marketing companies to inspire your upcoming work.

What are the top social media marketing agencies with the most effective case studies?

Spark social agency, emote digital, hallam agency.

The LOOKOUT Sri Lanka is the top Luxury Private Villa in Sri Lanka. CEEK Worked closely with the brand and the project consisted of Website Development, SEO, Social Media Marketing, Influencer Marketing, Content Creation and Paid Targeting services. The LOOKOUT social media was created by CEEK to showcase the beauty of the country and the villa itself in light of the increase in tourism around Sri Lanka and the country’s strong domestic growth in the use of social media. It has been established as a site that people enviously desire to stay at just for the aesthetics without taking into account the high level of service thanks to high-quality content and a highly active social media marketing strategy. Below you can find an example of the influencer marketing campaign:

Spark Social Agency works with a variety of well-known brands from a selection of different industries, one of them being Johnson&Johnson. Spark is a boutique social media marketing agency. This enables Spark to provide J&J with fast turnaround and greater impact than larger agencies they’ve traditionally worked with.

When J&J collaborated with Spark, the brand needed to pivot social content to reach an updated audience for multiple J&J brands such as Band-Aid, Aveeno Baby, and Tylenol. Additionally, the company sought assistance so that J&J brands could be more active on platforms like TikTok and Instagram Reels. For various J&J brands, Spark produces a monthly stream of captivating social content. Social posts on their monthly content calendar now feature short-form video, which has a significantly higher interaction rate than previous content.

All these efforts resulted as the following:

• 1,600% increase in engagement per post for Band-Aid
• 110% increase in engagement per post for Motrin
• Produced 40 assets for J&J baby brands in 3 weeks.

Since it might be difficult to convey complex ideas using social media advertising, Australian digital marketing agency Emote Digital believes that you need excellent and simple-to-read content as well as targeted audience marketing. Emote Digital ran campaigns for the Bakers Delight Franchise over the course of a year that included frequent content and creative improvements to prevent user fatigue. Utilizing a variety of advertising channels, such as Facebook, Instagram, LinkedIn, Google, Youtube, and more, the agency developed a broad-reaching campaign to identify the relevant leads first. Emote Digital assisted Bakers Delight in growing its franchise network by using a variety of top and bottom of the funnel methods to improve the quality of the leads.

These are the outcomes:

• 45% Increase in conversions from social media
• 29% increase in franchise enquiries over 12 months

LOOP is a fully charged digital agency that explores the intersections between design, digital technology and content marketing for leading brands. They have offices in New York, Sydney, Berlin and Copenhagen.

LOOP has worked with a lot of famous brands through social media case studies. My favorite one between those is their influencer marketing campaign with PUMA . They actually have run more than one case study with them. We will be focusing on the one with PUMA and Usain Bolt.

As a human being, we can be attracted by the brands which are preferred by the people we admire, just like Usain Bolt. In LOOP’s social media case study with PUMA and Usain Bolt, they let Usain Bolt tell his story in his point of view. We can, of course, find a lot of articles explaining his background, achievements etc. However, they can never be as effective as Usain Bolt’s own words.

With this social media campaign, PUMA has reached 4.7 million views and 828,000 engagement with 41.2 million total reach. You can check LOOP’s website to see the full case study and get information to work with them for your social media campaigns.

Hallam is a UK-based social media marketing agency founded in 1999. Since then, they’ve they have combined strategic thinking, creativity, and technical know-how to develop integrated digital marketing strategies that produce the only outcome that matters: business success. Four of the eight gas distribution networks in the UK are owned and managed by their customer, Cadent Gas, who needed to develop their brand and raise awareness of this aspect. The goal of Hallam’s comprehensive video-based campaign was to promote the true stories of the “Cadent Heroes” across various service areas.

Three campaigns were created to provide Hallam the chance to plant positive seeds and take ownership of constructive topics. Their earned Media and Creative Teams worked together to create a landing page that served as the organization’s main hub of information. The 5 Campaigns attracted a significant number of views during the course of their 6-month run. The video showing a day in the life of a Cadent Gas Limited employee received over 4 million views. The campaigns generated nearly 15 million impressions overall, exceeding the initial goals and expectations.

What are the most effective social media marketing case studies by reputable brands?

There are many brands that use social media in the best possible way. With the rise of social media platforms such as TikTok, brands have changed the world of social media marketing and became even more creative and popular online. Below you’ll find our all time favorite social media marketing case studies by the big names:

Tesla & Elon Musk

Apple | shot on iphone.

With no doubt, Apple is very fast and effective when it comes to social media marketing. Their case studies are leading the industry.

With their social media case study #ShotOnIphone, millions of pictures and videos are shared on social media platforms.

It clearly shows that people do not need other cameras to take pictures or videos as long as they have their iPhones with them.

This campaign is not only followed by the general public, but also by the famous singers and bands such as Selena Gomez and Florence + The Machine. Some singers took their videoclips with an iPhone whereas some of them have used an iPhone on their concert tours in the world.

This campaign has been used in all the social media platforms. However, as it is more related to taking pictures and videos, of course, the hashtags are more common on Instagram.

If you just scroll down your Instagram feed, we promise that you will see a lot of pictures with the hashtag #shotoniphone, which indicates this social media case study is known by the world. You can read our article on Apple’s digital marketing strategy , in which we explore how the company got to be one of the most well-known names in the world, to discover more about the brand’s worldwide success.

Starbucks | #WhatsYourName

Starbucks is remembered by its successful social media campaign to support transgender and gender-diverse youth on Twitter, Instagram, Facebook, YouTube and traditional advertising.

Brands will be memorable with where they stand for the social phenomena. In this social media case study, Starbucks UK partnered with Mermaids to understand the gender-diverse youth better and create a way to support them.

If you buy and post photos of your mermaid tail cookie with the campaign hashtag, you help to raise funds for Mermaids.

The video on YouTube explains it all:

Disney | Share your ears

Disney’s digital marketing strategy is ever successful, making the company one of the leading media and entertainment brands in the world. Celebrating 90 years of Mickey Mouse, Disney created a social media campaign with the hashtag #ShareYourEars on Facebook, Twitter and Instagram. For every photo shared with the hashtag, Mickey Mouse donated $5 to Make-A-Wish®.

Make-A-Wish® is a nonprofit organization helping to fulfill the wishes of children with a critical illness. At the end of the case study, Disney donated $2 million to the organization.

This has been one of the greatest social media case studies of all times with 1.77 million photos shared and 420 million social media impressions.

Always | #LikeAGirl

Equality of the sexes is another controversial phenomenon in the world. It has been placed in the cultures and languages so strongly that sometimes we don’t even realize how sexist we might sound.

“Like a girl” is a phrase in English and many more other languages, which is mostly used as an insult to women. Always definitely raised awareness for this subject with their social media case study #LikeAGirl. I promise if you watch the video below, you will be more careful with the expressions, idioms and phrases you say or hear in your daily life:

Airbnb | We accept

There are different ways to use social media effectively. It can depend on the brands, target audience, brand culture and identity. Some brands might prefer to speak up for a social phenomenon whereas some prefer to stay silent and unbiased.

There can be some situations where you are expected to explain something, for example, if your company or a branch of your brand is accused of something. What you say/share there is very critical which can affect the life of your business.

Airbnb was accused of discrimination in 2016, which they answered with their “Community Commitment”. After a few months, the US banned travel to some countries with a Muslim majority. That has created a chance for Airbnb to create a social media case study, #WeAccept. This successful campaign has reached over 87 million impressions on Facebook, Twitter, Instagram and YouTube.

Doubtlessly, they handled this critical situation really well with their video below:

Nescafé | Really Friends?

You might not be using Facebook now as much as you used to do. However, Facebook can be still a powerful platform for your social media campaigns depending on your target audience. Certainly, Nescafe’s marketing strategy proves it right.

Our Facebook friends can be from our childhood, the neighbourhood we used to live 20-30 years ago, a friend circle who we are not in touch with any more, etc. Sometimes, when we scroll down in Facebook feed, we don’t feel so close to some of these old friends. Regardless of their age, I’m sure everyone feels the same way every now and then.

With this fact in mind, Nescafé France ran a successful social media case study on Facebook, which is their biggest platform.

This video is an example of emphasizing with your buyer persona and affecting them emotionally so that they feel attached to your brand:

Tesla is a leading brand for electric vehicles. We might not know the CEOs of similar companies; however, the CEO of Tesla, Elon Musk is known by people all around the world. Considering the way he is using social media, we can even say that he is an influencer. Despite the marketing methods of other major companies, Tesla’s marketing strategy is distinct, exactly like its social media marketing.

Tesla’s social media marketing way is going to be a little different from what we have discussed in the other examples above. The reason is below:

When there is a new product launch or an update regarding one of their services, Elon Musk shares some spoilers on his social media – before Tesla announces it officially. His followers are very interactive which also shows a successful social media engagement case study as a brand.

Tesla doesn’t even need to do influencer marketing as its CEO is already a powerful influencer who has dedicated followers for the brand.

If you feel like this wasn’t enough, make sure to check out social media campaign ideas for more inspiration.

Hope you have enjoyed reading our article. If you are interested in creating effective social media case studies for your business, you can check our list to partner with a social media marketing agency.

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Case Study: How Hilton uses social listening to win customers

• Brand monitoring
• Social Media Monitoring

In this social listening case study, we explore how Hilton uses social listening to provide a perfect customer experience, make killer marketing campaigns and build relationships.

Hilton Case Study

Social customer support, social marketing insights.

Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.

In this social media case study, I wanted to explore how Hilton uses social listening. Unsurprisingly, more and more Hilton guests are heading to social media to voice their concerns, require customer support, ask for recommendations, or give a praise to the staff. Hilton had to find a way to follow their customers and decided to build a social listening strategy to always be on alert and respond whenever, wherever to whomever.

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On average, Hilton Hotels receives about 1.5 thousand Twitter mentions every day. Most of them are related to special offers promoted by tourist companies, advertising, news, and guests sharing pictures and tagging the location. As you see, most of these mentions do not require an immediate response.

The Positive Sentiment appears to be more common among social media users than Negative when talking about Hilton, which is good news for them!

And the most popular platform of discussion for them is, unsurprisingly, Twitter.

So let’s see if Hilton takes these insights into account when building its social media strategy.

Oftentimes people post about their positive experience in Hilton: they show their cosy room or a beautiful view, they thank the staff for their services publically or simply say how happy they are with their trip. This kind of mentions doesn’t require a response per se, but acknowledging positive experiences of your customers makes a brand seem more humane, genuine, and caring. Moreover, if your customer has some kind of social media following, chances are your response won’t go unnoticed. That’s why it’s a good idea to acknowledge your customers’ positive mentions. And Hilton does it perfectly!

But it’s not all roses and peaches: as with any big brand, there are occasional complaints. And in hospitality, complaints from clients are extremely important. You can deal with a broken toaster later, but if your living space is not in a satisfactory state, it becomes your top priority. That’s why time is extremely important here.

Messages like this one are not just a customer service issue — they can potentially damage the reputation of the brand. That’s why it’s extremely important to respond to them as soon as possible. The disappointed guests need an immediate answer — and if they don’t get one, they will be even harsher with their critique. The average response time for a brand to reply on social media is 10 hours, while the average user will only wait 4 hours.

On average, Hilton Hotels answers 3.3 tweets in one hour, and the average time between a tweet and a response equals 37.3 minutes (after analyzing 872 tweets during one month).

That’s the power of social listening. It enables Hilton’s social media team to react and engage in real time, depending only on manpower. Hilton made a decision to combine their social customer support with call centre and in-app support through Expion tool to make their customer service experience perfect.  

“We took a different approach than a lot of companies. We want to help our guests no matter how they come to us. No matter how they want help — in the app, at the front desk, or on Twitter. We are there where they want us,” Vanessa Sain-Dieguez, ‎Social Business Lead & Strategist for Hilton Worldwide notes.

Hilton’s guest service center is housed within their call center. Their social team monitors all Twitter mentions around the clock and aims to engage with guests within 30 minutes of a tweet being sent.

Hilton monitors all its brands and hotel level Twitter accounts and looks for what is being said and when to engage. Even if a guest tweets about Hilton, but doesn’t identify them by their handle, Hilton will pick up on the tweet and respond. Monitoring untagged mentions is extremely important. For example, here’s a comparison of the number of tagged and untagged mentions.

“We want to be available to the customer wherever they are. It just comes down to customer preference, whether they want to tweet our main account or one of our hotels, or don’t @ us at all — and monitoring it all,” remarks Sain-Dieguez.

From the very first response, Hilton aims to resolve all issues within 12 hours, which is an incredibly robust resolution timeframe given that Hilton’s customer service has to communicate with hotels around the globe.

“We recently had a guest who arrived in her hotel room and tweeted a picture of her closet that was not a standard size. Her dress was pooling on the ground, and she wanted it to remain wrinkle free for her meeting the following day. We saw that tweet come through, and within an hour had her in a new room with a full size closet,” Sain-Dieguez explains.

But it’s not just about one time reaction. Hilton uses social listening across different platforms to gather valuable insights for their overall brand strategy. They ensure that guest experience gets turned into actionable insight. All guest comments become part of their reporting. That feedback is then bubbled up to the brands who use it in their strategic planning.

The feedback Hilton gets from social media not only informs their managing strategy, but also enhances their marketing campaigns. For example, while I was working on this article, Hilton launched a new marketing campaign titled Expect Better which gathered a lot of buzz for the brand. But the mentions of the campaign don’t always include the official hashtag #ExpectBetter or Hilton’s twitter handle. By monitoring words associated with the campaign, for example, such combination as Hilton + Kendrick, their social media marketing team is able to observe and analyze conversations around the campaign and evaluate its success.

Hilton Suggests

Hilton Suggest is one of the favourite subjects for a social listening case study among marketers. Why? Because it's a unique ideas that successfully uses social listening in a creative way.

For Hilton, social listening is not just a helping hand to inform their marketing strategy, it is the core and essence of the social media marketing strategy. Thanks to social listening, they were able to create @HiltonSuggests.

Hilton Suggest campaign goes beyond reacting to someone else’s social posts and takes initiative. The main idea behind the campaign is to aid people without any ulterior motives to make a sale. Many marketing specialists say that brands today find themselves in the age of sincerity and authenticity. Millennials and generation Z who grew up with the Internet are no longer convinced by straightforward in-your-face advertising, they want to engage and build relationships. That’s exactly what Hilton Suggests does. But what is it exactly?

Hilton Suggests is a helpful concierge, available for everyone travelling to or around more than 115 cities worldwide. Launched in 2009, the Hilton Worldwide initiative is a collection of Hilton employees who volunteer their best local advice with the aim of surprising and delighting travelers on Twitter.

The unique service isn’t based on customers tweeting to @HiltonSuggests and asking for recommendations. Instead, the inquiries are found strictly through social listening for anyone who’s planning a trip to one of the participating cities, and not just Hilton guests. Based on thorough research powered by social listening, the team created specific listening rules to find and reach travelers who might never expect to hear from Hilton.

Sabrina Callahan, director of social media planning and integration at Hilton says that after years of social listening, Hilton developed a “travel excitement” layer of keywords in early 2017 based on past tweets and team member feedback. With that research, Hilton compiled “a rather lengthy list of words and phrases that people use while sharing excitement and anticipation for an upcoming trip.”

The unique quality behind Hilton Suggest is that the people writing recommendations are not a specially formed social media team — they are regular Hilton employees (who passed extensive training, of course) who are excited to share their love for the local attractions with others. And that adds to the authenticity of the program - you don’t simply google “top places to see” in Vienna, you get a personal touch and recommendations tailored to your interests.

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By making the first step and reaching out, Hilton is able to promote their brand to people who weren’t aware of it before. Callahan says, “Sometimes travelers will take photos and tag us to say thanks for the great recommendation, and that is a huge win.” Maybe next time a person will remember the hotel that helped them to experience their destination in the best way possible and will choose to stay there.

Hilton proves that social listening can help us to improve our routine activities but also create something new, which would never happen without the power of social media monitoring. What can be learned from this social listening case study?

Don’t ignore your customers. If you see that they are choosing social media as a channel for communication ( and they are ), you should give them the way to reach you.

Let social data help you. Social listening isn’t a one-time deal - the insights you get from social media can affect your company's strategy and marketing decisions.

Use social listening creatively. Remember, that the whole point of social media is engagement, and social listening can give you opportunities to engage. Don’t neglect them.

What about you? What did you learn from this social listening case study? Let’s discuss it in the comments!

Content Marketer at Awario 

When I'm not wasting my time on social media, I'm writing about them. My topics of interest are the effects of social media on our communication and the benefit it brings to marketing specialists. My motto is that you can never stop learning about social media marketing just as there can never be too many puppy gifs in a blog post.

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Oreo’s Daily Twist: Analyzing an Innovative SMM Campaign

The power of native social media marketing.

The past decade has seen a major shift in the way businesses market their products and services, with social media playing an increasingly important role. One of the most successful examples of this is Oreo’s Daily Twist social media marketing campaign. The idea behind the campaign was to create 100 days of content that celebrated Oreo’s 100th birthday, which occurred in 2012. Through this campaign, Oreo sought to engage its fans around the world with creative and interactive digital experiences. In this report, a qualitative case study is presented that examines how successful the Daily Twist campaign was in achieving its goals.

Conducting a case study on Oreo's Daily Twist campaign is an excellent way to gain valuable insights into successful marketing strategies. This campaign was extremely successful in driving consumer engagement and brand loyalty, making it an ideal example to analyze.

The methodology used to conduct our research consisted of: (1) a review of the literature on social media marketing, corporate social responsibility, and brand loyalty; (2) an analysis of all 100 Daily Twist posts made by Oreo during the 100-day campaign; and (3) semi-structured interviews with a group of 3 participants who were selected to represent a cross-section of the U.S. population.

In This Article

Background Information

The Oreo cookie, first created in 1912, has a long and storied history. The original Oreo was developed by the National Biscuit Company (now known as Nabisco) in New York City. It was intended to be an imitation of the then-popular Hydrox cookie made by Sunshine Biscuits, which had debuted four years earlier.

The Oreo cookie quickly grew in popularity and is now one of the world’s most iconic snacks. It has been marketed with various flavors and fillings over the years, including mint, peanut butter, and strawberry. The classic design of two chocolate wafers sandwiching a creme filling has remained unchanged since its debut over a century ago.

Today, Oreos are produced by Mondelez International Inc., a company that owns many other snack brands such as Chips Ahoy! and Ritz Crackers.

Mission Statement

Oreo has a long history of cultural neutrality, which has served the brand well for over 100 years. On its 100th anniversary, Oreo decided to make a splash in the cultural dialogue by creating an interactive campaign that invited consumers to share their stories, memories, and photos related to Oreo cookies and notable pop culture moments.

Strategy & Implementation  

Oreo’s Daily Twist campaign designs featured on the cookies were iconic pop culture moments that had been reimagined as Oreos. This clever marketing strategy allowed customers to connect with the brand in a fun and meaningful way.

The campaign successfully resonated with Oreo’s target audience, as it provided an opportunity for them to interact with their favorite pop culture moments through a product they already enjoyed.

Oreo’s Daily Twists strategy was an innovative case of native social media marketing, leveraging the company’s awareness of platform-specific trends and preferences. This strategy employed visually distinctive designs to attract consumer attention, while simultaneously engaging in a dialogue with consumers through thought-provoking commentary. The unique dual approach of design and commentary allowed Oreo to effectively communicate their message in the digital space, ultimately enhancing their brand image and creating a lasting impact on customers.

Insights: Results & Analysis

Through this campaign, Oreo was able to engage with its customers in meaningful ways and create a strong connection between the brand and its fans. This campaign was successful in creating an emotional bond between Oreo and its customers, which helped to increase brand loyalty and recognition. By talking about culture on its 100th anniversary, Oreo showed that it is not only a classic that will last forever, but also a brand that is willing to change with the times and try new things.

Discussion: Reflections & Learnings 

The success of the Daily Twist campaign demonstrates the power of native advertising when done correctly. By creating content that is both relevant and engaging, companies can effectively reach their target audiences in an unobtrusive manner. Furthermore, by utilizing social media platforms, companies are able to quickly spread their message and create buzz around their brand.

Oreo’s Daily Twist campaign was a unique and innovative way to celebrate the brand’s 100th anniversary. The challenge was to create unique cookie designs that reflected current cultural conversations and events. This allowed Oreo to engage with their customers in an authentic way while also creating memorable experiences and celebrating their milestone anniversary.

The campaign was successful in that it created a dialogue between the brand and its customers, as well as providing an opportunity for creative expression. The designs were shared across social media platforms, giving Oreo an even larger reach. The campaign also helped foster a sense of community among Oreo fans, which has continued beyond the anniversary celebration.

Overall, Oreo’s Daily Twist campaign was a great success in engaging with customers, celebrating their anniversary, and getting involved in cultural dialogue. It is an example of how brands can use creative campaigns to build relationships with their customers and remain relevant within the cultural conversation.

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The purpose of Social Media Monitoring (SMM) is to record, study and understand the dynamics and behaviors of the potential reference audience, monitoring how it interacts with the topics that refer to the brand directly ( products, services) or indirectly (market sector context of use).

Dedicating yourself to social media marketing without defining an accurate, precise, structured social media monitoring activity is like sailing the open sea not only without a compass but even blindfolded.

“Markets are conversations” was the first of the 95 theses of the Cluetrain Manifesto , a document that already in 1999 anticipated how the web would revolutionize corporate marketing and communication. The importance, indeed the essentiality, of analyzing these conversations – which increasingly take place on social networks – is therefore easily understood and this is what social media monitoring deals with.

What is Social Media Monitoring

SMM is a very powerful tool for understanding the needs and desires of one’s target and verifying the extent to which one is capable of responding to them. SMM has a strategic function since, if used appropriately and in a broader perspective of social listening ,  Thus it allows the brand to have a precise picture of the consumer community and structure itself in such a way as to be able to offer exactly what is required by the market.

It should be specified that social monitoring represents only the first step of a social listening strategy, which is a more complex and articulated activity. In fact, during social media listening, the analyzes are aimed at identifying models of the diffusion of content and influencers. Not only that, the activity is aimed at tracing the evolution of sentiment and investigating in a specific and in-depth manner the topics that are obtaining the best performances to calibrate one’s strategy.

Among the experienced social listening professionals is the Social Media Manager. Take the test and find out if this role is in line with your natural aptitudes

Social Media Monitoring and Web Reputation

Let’s start with the definition of web reputation :

Web reputation is the set of opinions, expectations, and perceptions of our stakeholders present on the Web, deriving from personal experiences, hearsay, and observation of specific actions produced over time about the quality and characteristics of the service/product offered and by our behavior adopted.

In the early days, the entire social media monitoring activity was aimed solely at building, defending, and promoting one’s digital reputation. A discipline created to prevent and track down any crises, acting accordingly to stem their effects. It then developed over time, fully exploiting the potential of the instrument. Social Media Monitoring no longer plays (only) defense but has evolved into a tactic of attack, of conquering new opportunities and new audiences, not just of controlling the existing ones.

Careful, knowledgeable, and assiduous observation of social media can suggest new ways forward and hot topics on which to position and exploit in terms of marketing. It also allows you to track new trends to exploit for real-time initiatives. The final result that it can produce is to allow the company to look at its products and services from the customer’s point of view, consequently improving them according to the needs revealed by the market itself.

Social Media Monitoring Tool

This monitoring activity cannot be done manually. It would be a huge job and it would still be impossible to identify all the conversations of interest. Something, much more than something, would be lost. How does a social media monitoring tool work?

The mechanism is based on a complex algorithm capable of sifting through the web, intercepting conversations concerning the products of a particular company or those of its competitors, or the company’s top management or the reference industry. Naturally, there is strategic planning work at the base. It will be of absolute importance to establish which keywords must be followed, in short, what are the indicators that will activate the alarm of the social monitoring program?

Mention is perhaps the best-known of the social network monitoring tools. It works quite simply: once the keywords have been entered, the channels to be monitored and the time intervals have been chosen, regular reports are obtained in line with the set parameters. Another tool is Talk Walker, more accurate and reliable but also more complex and expensive than the previous one. These are the most popular social monitoring tools. In our country, as well as throughout the world, the offer in this sense is growing rapidly, precisely in line with the increased attention that companies are paying to this activity.

Search engines of social networks

However, there are not only paid social media monitoring tools , there are excellent (albeit basic) tools inherent in social platforms. First of all, it is possible to get initial information from the insights of your page, relating it to those of your competitors. What we would get will be generic and incomplete, but it can serve as a basic indicator.

Search engines within social networks can be useful. On Twitter, by entering the keyword of our interest, we will be able to choose whether to monitor it for more recent or more popular posts and if that keyword must be present in usernames or bios, as well as in tweets. Furthermore, the advanced search system of Twitter is very well structured and allows you to further narrow and detail the field.

Facebook also has an internal search engine, but less accurate. It is possible to search within the posts, further segmenting the search for that specific keyword by video, person, or photo. We can choose the words to monitor and at the same time – through the left column of desktop navigation – choose whether to search on our posts, on those of our friends, our friends, and their friends, on all of FB, or specific accounts or pages or groups. However, it should be clarified that, especially on Facebook, without paid professional monitoring systems it is very easy to miss more than one social mention.

The Methodology of Social Media Monitoring

Identifying the key topics and consequently the most relevant discussions for your business is stimulating and complex. In a nutshell, the steps to follow to start a social media monitoring activity are:

• Choosing what to monitor: our product, our market, our brand, or a competitor
• Select the words that will activate monitoring in conversations between users: words, hashtags, and slang that define our audience
• Choose which tool to use to carry out the analysis
• Identify the channels to monitor for the monitoring activity and any influencers of interest to our niche
• Defining the KPIs (Key Performance Indicators) to be taken into consideration when evaluating the results obtained, to give value to the data obtained from the monitoring activity and be able to make decisions based on these.

Take control of your social media presence with our guide on social media marketing and monitoring—click now and download the Free Ebook to stay informed and engage effectively!

Social Media Monitoring: success stories

There are many success stories of brands that have benefited from social media monitoring activity . We present two that summarizes two of the main effects that wise monitoring is capable of producing. The first, that of the Arby’s restaurant chain, demonstrates how it is possible to direct one’s business to the point of creating new products by observing social networks. The second, that of the Barclays Bank, demonstrates how, from a customer care perspective, social media monitoring allows you to act in a timely, productive, and successful manner concerning your consumer community.

Case History: Arby’s Meat Mountain

Arby’s is an American restaurant chain, the second most widespread in the USA with over 3300 outlets. Famous above all for roast beef, she launched a campaign called “we have meats” through which she wanted to remember that she also had many other types of meat, showing them separately. Monitoring the results of this campaign, he realized that his audience was misrepresenting the message. Customers mistakenly assumed that Arby’s was introducing a new sandwich containing these different meats. And through social networks, they were eager to try it.

At that point, the strategy changed completely. Arby’s did not explain the real meaning of that campaign but, based on the feedback received, it completely changed its course. Thus was born the Meat Mountain, a sandwich that Arby’s sells (with great success) for 10 dollars each!

Case History: Barclays PingIt

Barclays is one of the most famous banks in the world. Upon the launch of his mobile banking application called PingIt, he began to closely monitor the sentiment of the social network about it.

Although it was largely positive, from the analysis of the negative comments the bank was able to understand what the problem its customers were experiencing: the app was not usable for children under 18 years of age. This was a problem for the kids, but especially for the parents who couldn’t transfer the money to them.

Having ascertained this criticality, Barclays immediately intervened by solving the problem within the same week of launch, thus obtaining a double positive effect. The first is of resolving a limitation of one’s product. The second, having made a sensible and perceived improvement, demonstrated that they listened very carefully and promptly to the opinions of their customers.

The field of action of Social Media Monitoring

Social media have revolutionized corporate communication models, the way companies interact with their customers, crisis management, and customer care. Optimizing the profit of your online presence means, among other things:

• Identify the most useful tools for our business;
• Identify the influencers of the network concerning our market;
• Review the performance of social channels that relate to our business;
• Analyze the results of the strategies produced according to the KPIs already identified in the planning phase.

Social media monitoring allows you to record and study various aspects of primary importance for the activity of an online company.

• SENTIMENT : in what terms do people talk about my brand? Is there a prevalence of positive or negative comments and what exactly is each of them?
• VOLUME : how many conversations have my brand had as their subject? Is the volume lower or higher than that produced by my main competitors? What about my target market?
• AUDIENCE : who talks about my company or my products? Which categories of people are most interested and on which audiences should I try to improve?
• INTERESTS : When it comes to my business, my products, my services, or even just my market sector, what are the considerations that my audience most often makes? What appreciations does it express, what needs does it reveal and what criticisms does it make?
• SOURCES : Where is my brand mentioned? What are the most useful channels?
• MEANS : Which formats produce greater interest, engagement, and satisfaction within my audience?
• LOCATION : In which areas are the most popular? Are there places where there are negative or positive peaks concerning my company, my services, or my products?

Influence of Social Media Monitoring on the Digital Marketing Strategy

It is therefore quite evident how a productive content strategy – essential fuel for social media marketing – also passes from careful and structured monitoring of the conversations of one’s audience and the skillful analysis of the results produced by this activity. The activity of social media monitoring – and in a broader sense of social listening – is therefore essential to guide the work of figures such as social media managers and social media strategists . It will also be so for the digital marketing manager himself who will inevitably take it into account when planning the overall brand strategy.

Have questions or need assistance with social media monitoring? Don’t hesitate to reach out—click now to contact our team of experts!

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Study on Remelting of Crystal Under Extreme Conditions

• Original Article
• Published: 16 May 2024

Cite this article

• Hoc Quang Nguyen   ORCID: orcid.org/0000-0002-5061-7880 1 ,
• Huyen Thanh Thi Tran 1 ,
• Nhi Quynh Ngo 1 ,
• Mai Thi Dao 1 &
• Phong Khac Nguyen 1  

The appearance of the maximum point on the melting curve has so far been considered an anomalous phenomenon found only in a few alkali metals and nonmetals. However, recent ab initio studies have shown that the above event is much more universal than we often think. The core problem is to reach the ultra-high pressure region where the melting gradient begins to change sign from positive to negative. This work requires a huge amount of computational resources. Therefore, we aim to build a simple but effective theoretical model to quickly collect important information about remelting. Our main idea is to combine the moment statistical method with the Lindemann criterion to appropriately describe the crystal melting process through the instability of lattice vibrations. In addition, the Morse pair interaction potential is utilized to parameterize the binding energy between atoms. On that basis, we conducted numerical calculations for W—a typical refractory material with many potential applications. We find that its melting gradient will be zero when the nearest neighbor distance between ions reaches 0.8976 Å which corresponds to a pressure of 1.6533 \(\times\) 10 6  GPa and a temperature of 2.7567 \(\times\) 10 5  K. Our finding is strongly supported by existing simulation results.

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Hanoi National University of Education, 136 Xuan Thuy, Cau Giay, Hanoi, 11310, Vietnam

Hoc Quang Nguyen, Huyen Thanh Thi Tran, Nhi Quynh Ngo, Mai Thi Dao & Phong Khac Nguyen

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H.Q.N. contributed to conceptualization, methodology, validation, investigation, writing— original draft preparation, data curation, writing—review and editing. H.T.T.T. contributed to investigation, writing—original draft preparation. N.Q.N. contributed to investigation, writing—original draft preparation. M.T.D. contributed to investigation, writing—original draft preparation. P.K.N. contributed to investigation, writing— original draft preparation. All authors have read and agreed to the published version of the manuscript.

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Nguyen, H.Q., Tran, H.T.T., Ngo, N.Q. et al. Study on Remelting of Crystal Under Extreme Conditions. Trans Indian Inst Met (2024). https://doi.org/10.1007/s12666-024-03340-w

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Received : 06 February 2024

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Published : 16 May 2024

DOI : https://doi.org/10.1007/s12666-024-03340-w

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